{
    "componentChunkName": "component---src-design-system-templates-contentful-page-tsx",
    "path": "/industries/trade-shows-exhibitions/",
    "result": {"data":{"page":{"seoTitle":"Trade Show and Exhibitions Mapping, Navigation & Positioning Software","seoDescription":{"seoDescription":"Indoor navigation provides an enhanced experience for both trade show organizers and event attendees. 3D digital maps, intuitive wayfinding, exhibitor details, event registration, and more can all be showcased on a single hybrid event platform. "},"hero":{"title":"Trade Show and Exhibitions Mapping, Navigation & Positioning Software","body":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor navigation provides an enhanced experience for both trade show organizers and event attendees. 3D digital maps, intuitive wayfinding, exhibitor details, event registration, and more can all be showcased on a single hybrid event platform. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"backgroundImage":{"mobile":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/wAALCAALAAYBAREA/8QAFQABAQAAAAAAAAAAAAAAAAAABAX/xAAfEAACAgIBBQAAAAAAAAAAAAABAwIRAARBBSEiI+H/2gAIAQEAAD8Aqv6w/wASVuMefWexofcPtbT1OktbZQgKNRNcZ//Z","aspectRatio":0.5625,"src":"//images.ctfassets.net/wdjnw2prxlw8/693nZKLtlrtwXNNalFdniJ/e628c176f627f9a4e5640af2cf7c2a2b/hero_360.jpg?w=768&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/693nZKLtlrtwXNNalFdniJ/e628c176f627f9a4e5640af2cf7c2a2b/hero_360.jpg?w=192&h=341&q=50 192w,\n//images.ctfassets.net/wdjnw2prxlw8/693nZKLtlrtwXNNalFdniJ/e628c176f627f9a4e5640af2cf7c2a2b/hero_360.jpg?w=384&h=683&q=50 384w,\n//images.ctfassets.net/wdjnw2prxlw8/693nZKLtlrtwXNNalFdniJ/e628c176f627f9a4e5640af2cf7c2a2b/hero_360.jpg?w=720&h=1280&q=50 720w","sizes":"(max-width: 768px) 100vw, 768px"}},"tablet":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/wAALCAANABQBAREA/8QAFgABAQEAAAAAAAAAAAAAAAAABQME/8QAJhAAAgEDAwIHAQAAAAAAAAAAAQIRAAMEBRIhE7EUIjFxgZPh8P/aAAgBAQAAPwBnF1vHOOOnddShZIIESPT4qGbrqhW33U2gTI5/uIo19WxnMjIHak9PaxcxFFvGVBLNz5jIP7UMjP6amz4eydpIDRz71ju22Z5PR+lT3r//2Q==","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/5XN1xniC5JN1DIpFT6bZUz/029e2197868ac5748407e32186d18b72/hero_768.jpg?w=1440&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5XN1xniC5JN1DIpFT6bZUz/029e2197868ac5748407e32186d18b72/hero_768.jpg?w=360&h=240&q=50 360w,\n//images.ctfassets.net/wdjnw2prxlw8/5XN1xniC5JN1DIpFT6bZUz/029e2197868ac5748407e32186d18b72/hero_768.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5XN1xniC5JN1DIpFT6bZUz/029e2197868ac5748407e32186d18b72/hero_768.jpg?w=1440&h=960&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5XN1xniC5JN1DIpFT6bZUz/029e2197868ac5748407e32186d18b72/hero_768.jpg?w=1536&h=1024&q=50 1536w","sizes":"(max-width: 1440px) 100vw, 1440px"}},"desktop":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/wAALCAAFABQBAREA/8QAFgAAAwAAAAAAAAAAAAAAAAAAAQMF/8QAHhAAAQQCAwEAAAAAAAAAAAAAAQIDBBEAEiExYXH/2gAIAQEAAD8AfBeluMLBkmi6oAEXQJArvzDLYkKZ3TJSkq2Tw11R++nJch2Y25qZKVcXZb9+5//Z","aspectRatio":3.75,"src":"//images.ctfassets.net/wdjnw2prxlw8/3PIpF3viKntKSebCH6SQaH/7100c67baffac1425103595741375251/hero_1920.jpg?w=1920&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3PIpF3viKntKSebCH6SQaH/7100c67baffac1425103595741375251/hero_1920.jpg?w=480&h=128&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3PIpF3viKntKSebCH6SQaH/7100c67baffac1425103595741375251/hero_1920.jpg?w=960&h=256&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3PIpF3viKntKSebCH6SQaH/7100c67baffac1425103595741375251/hero_1920.jpg?w=1920&h=512&q=50 1920w,\n//images.ctfassets.net/wdjnw2prxlw8/3PIpF3viKntKSebCH6SQaH/7100c67baffac1425103595741375251/hero_1920.jpg?w=2880&h=768&q=50 2880w,\n//images.ctfassets.net/wdjnw2prxlw8/3PIpF3viKntKSebCH6SQaH/7100c67baffac1425103595741375251/hero_1920.jpg?w=3840&h=1024&q=50 3840w","sizes":"(max-width: 1920px) 100vw, 1920px"}}},"overlayColour":{"hex":"#293743"}},"components":[{"__typename":"ContentfulSpacer","contentful_id":"5FkHu7fFDg9X842YsyjQyN","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulSideBySideContent","contentful_id":"6cm94XgSZqb8rGh44ajwI4","text":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"POWERFUL TRAFFIC ANALYSIS AND ADVANCED INDOOR NAVIGATION\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enable blue dot navigation at your event to better understand how attendees move through the space, analyze search data to determine the most popular destinations, view top category selections, device usage, and more. These insights can lead to more informed decisions at your next event.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"3D Interactive Map\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Wayfinding\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Search\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Category Filtering\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"P9HqReNoQYtBpz1etwrhb\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]}","references":[{"__typename":"ContentfulButton","contentful_id":"P9HqReNoQYtBpz1etwrhb","url":"#contact-form","text":"BOOK A DEMO","colour":{"hex":"#bf4320"},"appearance":"Solid"}]},"contentPosition":"Right","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"1AgdssWTpQULIyDqK2fq7q","mobile":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3560975609756099,"src":"//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=240&h=177&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=480&h=354&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=960&h=708&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=1112&h=820&q=90 1112w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=240&h=177&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=480&h=354&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=960&h=708&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg?w=1112&h=820&q=90&fm=webp 1112w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":820,"width":1112}},"url":"//images.ctfassets.net/wdjnw2prxlw8/RF2RtwgjpE0rIBddsUyfN/2e658375cb83575effee3addc67ddca8/directory.jpg"},"description":""},"tablet":null,"desktop":null},"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"1hDLps0TAKM1j8RzuWabFq","mobile":"Medium","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulSideBySideContent","contentful_id":"3jGWLvjjS96CQJjIRPd8Re","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"TRANSFORMING THE TRADE SHOW EXPERIENCE\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin specializes in transforming 2D property floor plans into digital assets that can be edited in real-time. Our 3D interactive solutions make indoor location tracking easy and the Map Editor creates new efficiencies in event management. Quickly alter floor plans, move an exhibition object such as a booth or stage, add points of interest, current events, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\\n\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"contentPosition":"Left","content":{"__typename":"ContentfulVideo","contentful_id":"20b70BH1ynNAC03X49chM","url":"https://vimeo.com/635591588/5b992291a2","muted":true,"loop":true,"controls":true,"volume":0,"aspectRatio":"16:9"},"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"4W5CHRrV82zXRqpWTXpHtz","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulDivider","contentful_id":"4m99HNSW2csZ9YQ92k86dU","dividerType":"Shear Top","title":null,"backgroundColour":{"hex":"#ffffff"}},{"__typename":"ContentfulSpacer","contentful_id":"2MlAgNRGV45uat10iwHVIh","mobile":"X-Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulFullWidthContent","contentful_id":"3hfiamGYHV8ySmCzyPTs9n","body":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"BENEFITS OF INDOOR MAPPING FOR TRADE SHOWS AND EXHIBITIONS\\n\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSpacer","contentful_id":"HuNrfLhvlKJGOufVVqJRo","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulFeatureGrid","contentful_id":"7mVnufaCMiECwf6crmdsZO","features":[{"contentful_id":"6RKHMVr1xDo187SF6JOjHl","icon":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6g2yGWJTNlKjJTgVSQA5NO/9218ba5556184526e46ca9d4b8855d08/engage_and_inform.svg"}},"title":{"title":"ENGAGE AND INFORM VISITORS"},"body":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create an exciting visitor experience with indoor navigation technology. Using indoor maps as the foundation, event professionals can display show hours, advertise special events, and more. Edit your data from the Map Editor and update to visitor maps in real-time, ensuring attendees can rely on up-to-date information throughout the duration of the event.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"}},{"contentful_id":"1PXxTyH0DqaqclcqVVFdvt","icon":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5SrUUGEHwgueolzIxeqmAe/bf48249417617abf1518fa8559911519/wayfinding_icon.svg"}},"title":{"title":"GUIDE YOUR GUESTS AND ATTENDEES"},"body":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor guidance is particularly important in large-scale venues where event floor plans are constantly changing. With the addition of indoor location beacon technology, venues can use indoor navigation apps to show users their current position. This provides further context of the exhibition grounds along with easy-to-follow directions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"}},{"contentful_id":"1BCVwMuMw9wUuoqJZCTwzf","icon":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4oCNXBVQQyWpnkjCxi9b2/1fe5049527e95063af0a773b3b03f98b/connect_with_audience.svg"}},"title":{"title":"CONNECT WITH YOUR AUDIENCE"},"body":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning technology, events can enable proximity messaging and send relevant notifications to further engage your audience. Exhibitors can promote limited time offers, sponsors can notify attendees of after hours events, and event management teams can indicate when closing hours are approaching.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"}},{"contentful_id":"1fe5vFpyN1JD8CXRH3dUbi","icon":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/12Y3e06pXl3I6Q4UNnBry6/bde619deb00cdddbf83f85ae095b2702/traffic_flow.svg"}},"title":{"title":"REAL-TIME TRAFFIC FLOW ANALYSIS"},"body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Collect valuable traffic insights on how event attendees move through the physical venue. These insights can help optimize your event layout to improve traffic flow, drive additional revenue, provide alternative routes that assist employees under time pressure, and more.\\n\",\"marks\":[],\"data\":{}}]}]}"}}],"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSpacer","contentful_id":"4buWT3qGIdsRw2RVwtqQ5K","mobile":"Medium","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulFullWidthContent","contentful_id":"4K8eAADQbBI8qqAzYVvHkk","body":{"raw":"{\"data\":{},\"content\":[{\"data\":{\"target\":{\"sys\":{\"id\":\"P9HqReNoQYtBpz1etwrhb\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"__typename":"ContentfulButton","contentful_id":"P9HqReNoQYtBpz1etwrhb","url":"#contact-form","text":"BOOK A DEMO","colour":{"hex":"#bf4320"},"appearance":"Solid"}]},"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSpacer","contentful_id":"2cTj4oSaONd73kShJFyN7w","mobile":"Medium","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulDivider","contentful_id":"7EXKsI5VCJTIvLLFfaTLk","dividerType":"Shear Bottom","title":null,"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"3Mj3P7BbvCTbfahcoUhqa4","mobile":"X-Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulFullWidthContent","contentful_id":"5XIT0WAf2a6F0fhgAqaZKX","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"DIGITAL DIRECTORY FOR TRADE SHOWS AND EXHIBITIONS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]}","references":[]},"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"6D7I4uQ1bvhdByAt6IeKSB","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulSideBySideContent","contentful_id":"3e11TkKcRLM0KVCZdbElpx","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D INTERACTIVE MAPS\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital 3D maps allow users to quickly get acquainted with the floor plan as they pan, zoom, and rotate the interactive display. As the map moves, so do dynamic elements such as text labels. Accessibility mode helps to ensure a seamless indoor navigation experience for all visitors.\\n\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"contentPosition":"Left","content":{"__typename":"ContentfulCarousel","contentful_id":"4cLf4lUavRZLxudybXXkN9","images":[{"contentful_id":"1gEJMGeQRfJJDljCPbsu1U","mobile":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAkACQAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAANABQDAREAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAABAUIB//EACUQAAIBAwMEAgMAAAAAAAAAAAECAwQFERIhMQAGBxMUIhVx8f/EABcBAAMBAAAAAAAAAAAAAAAAAAIDBgT/xAApEQACAQMDAQcFAAAAAAAAAAABAhEAAyESMUEEBSVRcaHB0WGBkbHh/9oADAMBAAIRAxEAPwC2fN3cd47irqqx9vXT8eKcfDnZahk9jSYD7LyFBA52LHHHWXprq3OoNwjUinTExJ54428525Hrbd9enCWCA7QZPA95GYxxmsyut78r0dnqfVcnapeAQ1M6VuqTKsQCiuRhiS/1Ayf0Nqnu64x3Hh/aknPbPTWw4UXCBkSM7bYH1qmfFV7rL/2Lbqm5yPJdFBjqzIoVhIDwQNgcEcdTqlZZVbVBI+PSKrlLPbR3TSWAMHjGdsb+FK6nwpZ5qmpqIa65U01QzPI0cy/Ys2o5+ued+egtWbdhdFsQJJ+5Mn8kzTXuNcOpzJ+MCgZ/CeaUwQX6aKPSEGumViFBJAyCDySf506l0ZZbZcO3hWRJcY3M0/tYpTaFzoRdhqONkHWZbARndSRqMnzgD9AU43SyqpG2PUn3r//Z","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=900&h=600&q=90 900w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg?w=900&h=600&q=90&fm=webp 900w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":600,"width":900}},"url":"//images.ctfassets.net/wdjnw2prxlw8/2lq4djukZpEXzHu1ubvUhk/fd7c89fb55a4b605f86e031bc2af8ddb/01.jpg"},"description":""},"tablet":null,"desktop":null},{"contentful_id":"6K12CXOhYcpxT0Y4lXzxby","mobile":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=900&h=600&q=90 900w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg?w=900&h=600&q=90&fm=webp 900w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":600,"width":900}},"url":"//images.ctfassets.net/wdjnw2prxlw8/7JOH8Cx37ShXrRIcJnSVOL/5ca98cd8708a2a44442a7ecdaa6471e3/02.jpg"},"description":""},"tablet":null,"desktop":null},{"contentful_id":"4v0i5URJAOEVpOcGcfVRWI","mobile":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=900&h=600&q=90 900w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg?w=900&h=600&q=90&fm=webp 900w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":600,"width":900}},"url":"//images.ctfassets.net/wdjnw2prxlw8/7mug7k7jECD8GiywuUAhcj/7749c543d2a423504b2d2b44e34dfd92/03.jpg"},"description":""},"tablet":null,"desktop":null},{"contentful_id":"KD8W1wKbdZn3g7j5nN5kp","mobile":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=900&h=600&q=90 900w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg?w=900&h=600&q=90&fm=webp 900w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":600,"width":900}},"url":"//images.ctfassets.net/wdjnw2prxlw8/4vIrLwyCQzfnYfGy5UVuz5/6fae1c0734846f8670aae2b8ab6054ae/04.jpg"},"description":""},"tablet":null,"desktop":null}]},"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"6uDZOealKDzg51vEoCPK6g","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulSideBySideContent","contentful_id":"7mFAQsGwpkBQiKy5ILZ0h7","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ADVERTISING & PROMOTIONS\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcase important information front-and-centre on your Digital Directory display. Create content within the Map Editor and schedule it to appear for specific periods of time. Monetize your directory by renting out content placements to sponsors at your exhibition or trade show.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"P9HqReNoQYtBpz1etwrhb\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"__typename":"ContentfulButton","contentful_id":"P9HqReNoQYtBpz1etwrhb","url":"#contact-form","text":"BOOK A DEMO","colour":{"hex":"#bf4320"},"appearance":"Solid"}]},"contentPosition":"Right","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"EoAPgEhERsDB0NfUta7KB","mobile":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":0.6303592120509849,"src":"//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=240&h=381&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=480&h=761&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=544&h=863&q=90 544w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=240&h=381&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=480&h=761&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png?w=544&h=863&q=90&fm=webp 544w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":863,"width":544}},"url":"//images.ctfassets.net/wdjnw2prxlw8/2uYFODyggVAgJ8Vw6CV7qg/c45cb6a4b60273d4bc266057e3fd11fb/ads_and_promotions_mobile.png"},"description":""},"tablet":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.1483715319662244,"src":"//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=1440&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=360&h=313&q=90 360w,\n//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=720&h=627&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=952&h=829&q=90 952w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=1440&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=360&h=313&q=90&fm=webp 360w,\n//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=720&h=627&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png?w=952&h=829&q=90&fm=webp 952w","sizes":"(max-width: 1440px) 100vw, 1440px"},"file":{"details":{"image":{"height":829,"width":952}},"url":"//images.ctfassets.net/wdjnw2prxlw8/61EQdszxUZZ6nTds0NrUkG/c49b62f5f851195e0f1d3a627c23b163/ads_and_promotions_tablet.png"}},"desktop":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":0.8194147037830122,"src":"//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=1920&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=480&h=586&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=960&h=1172&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=1148&h=1401&q=90 1148w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=1920&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=480&h=586&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=960&h=1172&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png?w=1148&h=1401&q=90&fm=webp 1148w","sizes":"(max-width: 1920px) 100vw, 1920px"},"file":{"details":{"image":{"height":1401,"width":1148}},"url":"//images.ctfassets.net/wdjnw2prxlw8/45FW4LeQgVFrZBB0zRbpHV/19547bccf998dc88cc93ba4db548f03d/ads_and_promotions_desktop.png"}}},"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"5NOsNFvnn4LiCY12jY3LMn","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulSideBySideContent","contentful_id":"5d7CbAyFA8NBFOZtVDkPSx","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SMART SEARCH\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Smart Search provides users with a flexible way to navigate the exhibition grounds. Customize this experience and allow attendees to search by company, booth number, event space, meeting room, and more. As users type, predictive results appear, minimizing the number of keystrokes needed to find a location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"contentPosition":"Left","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"6jF7Fqnjjp4M4HIHa08C1j","mobile":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.0522565320665083,"src":"//images.ctfassets.net/wdjnw2prxlw8/EeIiQ9Y6pFN0FMnnHvgXK/cd7a781735c72be2eaff71d412011eef/smart_search.png?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/EeIiQ9Y6pFN0FMnnHvgXK/cd7a781735c72be2eaff71d412011eef/smart_search.png?w=240&h=228&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EeIiQ9Y6pFN0FMnnHvgXK/cd7a781735c72be2eaff71d412011eef/smart_search.png?w=443&h=421&q=90 443w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/EeIiQ9Y6pFN0FMnnHvgXK/cd7a781735c72be2eaff71d412011eef/smart_search.png?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/EeIiQ9Y6pFN0FMnnHvgXK/cd7a781735c72be2eaff71d412011eef/smart_search.png?w=240&h=228&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EeIiQ9Y6pFN0FMnnHvgXK/cd7a781735c72be2eaff71d412011eef/smart_search.png?w=443&h=421&q=90&fm=webp 443w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":421,"width":443}},"url":"//images.ctfassets.net/wdjnw2prxlw8/EeIiQ9Y6pFN0FMnnHvgXK/cd7a781735c72be2eaff71d412011eef/smart_search.png"},"description":""},"tablet":null,"desktop":null},"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"kUmJwi7Fsxk29q9wXbTSG","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulSideBySideContent","contentful_id":"oRvn9z4SU45Q7tv2FDrMu","text":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"MOBILE PASS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"For attendees that want to take the digital map on-the-go with their mobile devices, Mappedin's Mobile Pass enables this hand off through text message or QR code. Our Responsive Web App is built for mobile and provides the same 3D map and search functionality as the directory, ensuring a consistent experience as users locate their destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\\n\",\"marks\":[],\"data\":{}}]}]}","references":[]},"contentPosition":"Right","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"77zWu4hsKPo8qnw6TtRdwf","mobile":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.1573498964803313,"src":"//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=240&h=207&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=480&h=415&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=559&h=483&q=90 559w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=240&h=207&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=480&h=415&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png?w=559&h=483&q=90&fm=webp 559w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":483,"width":559}},"url":"//images.ctfassets.net/wdjnw2prxlw8/9ZXQNuSBkmyEL4FPV1JVD/bf6c350379547c99a898557176d79fd4/mobile_pass.png"},"description":"A QR code in the top left corner with an individual under it following blue dot navigation."},"tablet":null,"desktop":null},"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"1aqKNspD3bZ6l7HStCBJPG","mobile":"Medium","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulDivider","contentful_id":"1Eat0JyNARLQJ9SYqUm7Uo","dividerType":"Shear Top","title":null,"backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"5ZdXFllyrs9QvMuBTr7IyM","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulFullWidthContent","contentful_id":"ShqB18wv8bIavMcwyiX0f","body":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"WAYFINDING FOR YOUR TRADE SHOW\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor wayfinding app solutions provide an enhanced visitor experience for trade shows, conferences, and exhibitions. Accurate indoor guidance can help attendees make the most of their visit.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSpacer","contentful_id":"5c432f8JnGMtIY2f4oCKsc","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSideBySideContent","contentful_id":"51Z0V7oMIDrL9jiIYfJw7y","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ACCURATE TURN-BY-TURN DIRECTIONS\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Within the digital map, users must simply enter a start and end location to receive tailored directions that take factors like accessibility into account. By combining the digital map with indoor positioning technology, users can populate accurate turn-by-turn directions and follow along as their precise location updates within the map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"contentPosition":"Left","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"2jhraWC02LiE3DuQpjOPkb","mobile":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4017094017094016,"src":"//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=240&h=171&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=480&h=342&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=656&h=468&q=90 656w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=240&h=171&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=480&h=342&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png?w=656&h=468&q=90&fm=webp 656w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":468,"width":656}},"url":"//images.ctfassets.net/wdjnw2prxlw8/4BlV2XHabfRwcjxLir5RkN/d5ae5ceebe28ededd14855fd0fdf5648/turn_by_turn_mobile.png"},"description":""},"tablet":null,"desktop":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5522388059701493,"src":"//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=1920&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=480&h=309&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=960&h=618&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=1352&h=871&q=90 1352w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=1920&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=480&h=309&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=960&h=618&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png?w=1352&h=871&q=90&fm=webp 1352w","sizes":"(max-width: 1920px) 100vw, 1920px"},"file":{"details":{"image":{"height":871,"width":1352}},"url":"//images.ctfassets.net/wdjnw2prxlw8/6PO0h0s2iUYi2gdopy1xgG/a76da849c4683976ced22a3ff84a7999/turn_by_turn_desktop.png"}}},"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSpacer","contentful_id":"2EbNEjZuiSvLIO5EG5psch","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSideBySideContent","contentful_id":"4kHDHwv8bL5w3LHU3l8LoW","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"INDOOR POSITIONING\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems can further elevate the event experience at your Convention Center. Along with allowing users to detect their current position on the map, indoor venues can use proximity messaging to notify attendees of ongoing and nearby events.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oGmGxaRqOQQnPThBbe5Ee\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"__typename":"ContentfulButton","contentful_id":"1oGmGxaRqOQQnPThBbe5Ee","url":"https://www.mappedin.com/mapping/indoor-positioning/","text":"Learn More","colour":{"hex":"#bf4320"},"appearance":"Solid"}]},"contentPosition":"Right","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"2cBnOKG3Bj6PfTZ6scMOL6","mobile":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":0.832391713747646,"src":"//images.ctfassets.net/wdjnw2prxlw8/12pUzddOF6siHFYGTXtXke/7c00d858484294bef8157e830138034f/indoor_positioning.png?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/12pUzddOF6siHFYGTXtXke/7c00d858484294bef8157e830138034f/indoor_positioning.png?w=240&h=288&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/12pUzddOF6siHFYGTXtXke/7c00d858484294bef8157e830138034f/indoor_positioning.png?w=442&h=531&q=90 442w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/12pUzddOF6siHFYGTXtXke/7c00d858484294bef8157e830138034f/indoor_positioning.png?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/12pUzddOF6siHFYGTXtXke/7c00d858484294bef8157e830138034f/indoor_positioning.png?w=240&h=288&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/12pUzddOF6siHFYGTXtXke/7c00d858484294bef8157e830138034f/indoor_positioning.png?w=442&h=531&q=90&fm=webp 442w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":531,"width":442}},"url":"//images.ctfassets.net/wdjnw2prxlw8/12pUzddOF6siHFYGTXtXke/7c00d858484294bef8157e830138034f/indoor_positioning.png"},"description":""},"tablet":null,"desktop":null},"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSpacer","contentful_id":"2D15UExKAQU8GKDUGHQI0v","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSideBySideContent","contentful_id":"42RAc7HmIbUtHjyyCcaytq","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"CONSISTENT EXPERIENCE\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's Responsive Web App is a browser application that is designed to provide a consistent and seamless experience across devices. Users can expect the same look, feel, and function between our web and directory solutions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"P9HqReNoQYtBpz1etwrhb\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"__typename":"ContentfulButton","contentful_id":"P9HqReNoQYtBpz1etwrhb","url":"#contact-form","text":"BOOK A DEMO","colour":{"hex":"#bf4320"},"appearance":"Solid"}]},"contentPosition":"Left","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"2LtLFmLW6GHwp2OIO1eKN2","mobile":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4382978723404256,"src":"//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=240&h=167&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=480&h=334&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=960&h=667&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=1352&h=940&q=90 1352w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=240&h=167&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=480&h=334&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=960&h=667&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png?w=1352&h=940&q=90&fm=webp 1352w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":940,"width":1352}},"url":"//images.ctfassets.net/wdjnw2prxlw8/21aCLnfVQAYqhFC1U69sUE/e59965f0cbdc207dbadac5bcd6d8d99b/consistent_experience.png"},"description":""},"tablet":null,"desktop":null},"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulSpacer","contentful_id":"5wyoiLlbkhfw7F5PTxk4bM","mobile":"Medium","tablet":null,"desktop":null,"backgroundColour":{"hex":"#282828"}},{"__typename":"ContentfulDivider","contentful_id":"10BNYQWvSVZ4c8bTsPGia2","dividerType":"Shear Bottom","title":null,"backgroundColour":{"hex":"#fafafa"}},{"__typename":"ContentfulSpacer","contentful_id":"7is53I59FZzjI4kYdxnF2D","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#fafafa"}},{"__typename":"ContentfulSideBySideContent","contentful_id":"1h3p6Oi4j38snaGQ20iOPI","text":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ADVANCED TRADE SHOWS AND EXHIBITIONS MAPPING SOFTWARE\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's powerful platform makes it easy to maintain up-to-date exhibition maps, advertise on-site events, and help attendees navigate around the venue. With the ability to save each event type and its corresponding layout, it's never been easier to offer accurate indoor mapping.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"contentPosition":"Right","content":{"__typename":"ContentfulResponsiveImage","contentful_id":"E4Z5r8uaK6GDBVOueDjHB","mobile":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7634069400630914,"src":"//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=960&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=240&h=136&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=480&h=272&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=559&h=317&q=90 559w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=960&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=240&h=136&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=480&h=272&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png?w=559&h=317&q=90&fm=webp 559w","sizes":"(max-width: 960px) 100vw, 960px"},"file":{"details":{"image":{"height":317,"width":559}},"url":"//images.ctfassets.net/wdjnw2prxlw8/5zPV0oyEUkXvhlGoQM81sT/b88f67f6db5cfe879a508a60554b88ad/mapping_software.png"},"description":""},"tablet":null,"desktop":null},"backgroundColour":{"hex":"#fafafa"}},{"__typename":"ContentfulSpacer","contentful_id":"4iSYGvus7c1neyrzC79uwj","mobile":"Medium","tablet":null,"desktop":null,"backgroundColour":{"hex":"#fafafa"}},{"__typename":"ContentfulFeatureGrid","contentful_id":"43EcUgcTu1MEnU8jYQ9DVz","features":[{"contentful_id":"11IoNHmvrnp2lqD0txNQMl","icon":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5eB8DU1kuRsh3dhrRlPJJ7/bba622e0e6aab369451b5a0a765eb721/schedule.svg"}},"title":{"title":"SCHEDULE EVENTS AND ADS"},"body":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use content scheduling tools to promote events and sponsors through your trade show map. Schedule them ahead of time to appear for certain dates.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"}},{"contentful_id":"1yDcCc7lqSkF3Rh71u2hlO","icon":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3bb7Q5faa5QFvToJZGSMaV/398a93363670d68aba8aab3558c697ff/flexible.svg"}},"title":{"title":"FLEXIBLE VENUE LAYOUTS"},"body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Within the Map Editor, apply the same structural elements of your venue across all maps, while having the flexibility to change booth locations and details, meeting rooms, or food vendors for each unique event.\",\"marks\":[],\"data\":{}}]}]}"}},{"contentful_id":"3Guy1FHjelTSQ2WnX2ZVUW","icon":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7f4GiefhEh7oTfIsTgPagq/fa501d5600174ca96aafa513c76a4129/web_mobile_directory.svg"}},"title":{"title":"WEB, MOBILE & DIRECTORY MAPS"},"body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Deploy your trade fair map across web, mobile, and directory devices for a consistent experience. As you make changes to the map, updates will be reflected across all devices with a single click.\",\"marks\":[],\"data\":{}}]}]}"}}],"backgroundColour":{"hex":"#fafafa"}},{"__typename":"ContentfulSpacer","contentful_id":"IjbkkUH0QUS33wgJRP2Ck","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":{"hex":"#fafafa"}},{"__typename":"ContentfulSpacer","contentful_id":"4KLSQVPM0RY0fEjLpot9Sh","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulFeaturedCards","contentful_id":"1MLgmK3OE7DY0oW3PJ0ogi","title":"GO DEEPER WITH INDOOR MAPPING FOR TRADE SHOWS AND EXHIBITIONS","cards":[{"title":"The Importance of Digital Maps for Trade Shows and Exhibitions","slug":"the-importance-of-digital-maps-for-trade-shows-and-exhibitions","content":{"publishDate":"Sep 2, 2021","updatedAt":"Jan 17, 2022","compose__page":[{"title":"The Importance of Digital Maps for Trade Shows and Exhibitions","slug":"the-importance-of-digital-maps-for-trade-shows-and-exhibitions"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Trade Shows","slug":"trade-shows"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade shows and events are thoughtfully laid out to ensure that attendees are able to find the booth, exhibitor, company, or brand that they are after. In order to allow visitors to visualize the space, a trade show map is designed and distributed. Often, this takes the form of a static indoor map, either online or on paper. There are many benefits to creating digital, engaging, and interactive maps to display for visitors. Read on to learn more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5QOi5GTfiXDgOGR5x7BE3y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Intuitive Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive Trade Show Map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show maps provide attendees and exhibitors alike with an easy and intuitive way to navigate complex venues and large-scale events. With a digital map in place, visitors can enter a company name, booth number, specific products and services, or other locations of their choosing and be provided with the most efficient path. This service increases efficiency, allows visitors to easily find their way, and removes the guesswork for all attendees.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping platforms\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's can even account for multi-stop routes and accessibility filters, such as avoiding stairs and escalators. Interactive maps also provide a cost-effective way for event planners to offer maps in a variety of different languages. Rather than printing hundreds or thousands of maps in different languages, visitors can simply toggle between them on a digital, interactive map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrating your trade show map with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" is another way to enhance the visitor experience. Indoor positioning systems allow users to see their precise location within the context of the venue and provide accurate turn-by-turn directions as attendees navigate the trade show floor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"xucluutv5uq4kR4sUhUtv\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vendor Discovery\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Booth Information\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While some trade show attendees know exactly which booths or companies they want to see at the event, others may not have done any research before the show began. Without an indoor mapping platform, these visitors may spend the duration of the event aimlessly wandering the exhibition hall. Not only does an interactive map help users who know exactly where they want to go, but it can also provide additional information on what businesses and services are available at the venue. Location details can be easily displayed for attendees, including company name, business website, social media accounts, booth number, business industry or market, and so on.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search & Category Displays\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Features such as Smart Search and category listings can take a trade show map to the next level. Smart Search allows visitors to search by a variety of different terms in order to find their destination. This flexibility is imperative for an event such as trade shows, where users will have varying degrees of information. For example, at an office supply trade show, exhibitors could search by product (e.g. pens, printers, whiteboards), brand (e.g. HP, BIC, Xerox), category (e.g. electronics, furniture, health and safety), or by a specific company or booth number. With an intelligent search platform and detailed category listings, attendees can be sure to make the most of their time in the exhibition centre. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"l7IpSgYzQlP7LkWG0Issj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Marketing & Sponsorships\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Engage & Attract Customers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Organizers of events and trade shows can also drive additional revenue through marketing displays and sponsorships with the use of an indoor navigation platform. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\", for example, includes the ability to showcase deals, promotions, and events occurring within your venue. Another touchpoint, a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\" mapping solution, is a cost-effective technology that trade show managers can use to expose ad content and events through integrations with advertising partners and dedicated content placements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For an end-to-end indoor wayfinding offering, an integrated event app paired with indoor positioning technology can send relevant notices and promotions through proximity messaging. Along with these built-in marketing avenues, event managers can even sell these specific content placements and displays to sponsors, providing another stream of revenue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5Rk9bQYuxVSixOHh8jqCf1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Detailed Insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps have long-lasting benefits, even after exhibitors have packed up and the show has ended. Over the course of the event, digital trade show maps collect valuable location and user intent data. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" such as most popular searches and categories, language and event selections, device usage, and session length are all key indicators of how users interacted with your event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning data can also be used to provide a better understanding of how visitors and attendees travelled through the space. Heat maps, for example, can show crowded or underutilized areas. This type of location data can lead to more informed decisions at future trade shows. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps for trade shows and exhibitions are important for a variety of reasons. From providing easy and intuitive wayfinding for attendees, to additional streams of revenue for trade show organizers, and so much more, indoor maps are a must-have at your next trade show event. To learn more, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us for a free demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Indoor Navigation Systems for Trade Shows and Exhibitions","slug":"indoor-navigation-systems-for-trade-shows-and-exhibitions","content":{"publishDate":"Sep 14, 2021","updatedAt":"Jan 21, 2022","compose__page":[{"title":"Indoor Navigation Systems for Trade Shows and Exhibitions","slug":"indoor-navigation-systems-for-trade-shows-and-exhibitions"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Trade Shows","slug":"trade-shows"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today's the day. Hundreds of exhibitors to see, seemingly endless rows of booths, and only so many hours in a day. How can you make the most of your next trade show or exhibition event? Indoor navigation is a great place to start. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Guide to Implementing an Indoor Navigation System for Trade Shows and Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5oWu5KlaMyHvLqi0E3mU6O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Indoor Navigation Systems are Important for Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation technologies greatly enhance the visitor experience at trade shows and exhibitions. Attendees and booth staff alike can access up-to-date interactive maps of your venue, see their precise location, search for various exhibitors, and follow turn-by-turn directions to their destination. Along with engaging visitors, trade show maps reduce stress and confusion and allow conference visitors to make the most of their day. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade show organizers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a digital, easy-to-use map of your trade show floor can make all the difference in creating a positive visitor experience and a lasting impression. Not only does indoor navigation benefit visitors, but it offers trade show organizers a more efficient platform for event management, provides sponsorship opportunities to increase revenue, and unlocks valuable data and analysis of visitor flow throughout the venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Due to the accuracy of indoor positioning technology, indoor maps also help trade show organizers improve the overall operations of your venue or event. Space planning, asset tracking, and efficient facility usage are just some of the ways that maps can be used to create a cross-channel trade fair solution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for exhibitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show navigation solutions give exhibitors an additional touchpoint to drive traffic to their booth. The most successful indoor mapping solutions don't merely show where a booth is located within the context of the building, but they also include important location details. Exhibitors can submit their company name, its description, their website and social handles, photos of their booth or products, and so much more. Digital indoor maps also make it easy to send the location of your booth to prospects ahead of any meetings, making their arrival simple and straightforward. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6oE7I6AxZyjdsAxzrdyww3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade fair visitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is easy to get lost or confused in a complex exhibition hall. Arguably the biggest advantage of navigation technologies for trade shows is that they provide accurate and intuitive wayfinding for event attendees. Maps are updated in real-time and can be deployed across a number of different devices - from large touchscreen kiosks, to websites, to an application for mobile devices - making them accessible for all convention center visitors. Users can browse the map, view category listings, search for a specific exhibitor, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When an indoor navigation app is combined with indoor positioning technologies, additional location-based services are made possible. Conference visitors can view their current location on the map, helping to provide additional context about the venue and their surroundings. Users can receive turn-by-turn directions that guide them from their parking space, through the exhibition center, to the exhibitor of their choosing.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"According to\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00350/full\"}},{\"nodeType\":\"text\",\"value\":\" Krukar and Dalton (2020) Kirchberg and Tröndle (2012), \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exhibition information affects visitors' cognition and experience.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Creating an Indoor Navigation System for Trade Shows and Exhibitions\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 1. Define the goals and objectives of your indoor map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an effective navigation solution for your event, you should first consider the goals and objectives of your map. Do you simply want to provide visitors with a way to locate various exhibitor booths? Do you want to integrate indoor positioning technologies to enable turn-by-turn wayfinding and proximity messaging capabilities? How will your teams manage the map? Where do you want the map to be available - online, on-site, within a trade show event app, or all three? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2eRL3s6f5i4s2SAEI3DiGh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Defining clear objectives for your map early on helps to ensure the success of your indoor navigation app. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Research available indoor navigation system providers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next step in creating an indoor navigation system is to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"decide on an indoor mapping solution\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/12-things-to-consider-when-choosing-an-indoor-mapping-provider\"}},{\"nodeType\":\"text\",\"value\":\" that best suits your needs. When choosing an indoor mapping provider, there are several things to consider.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Experience & Credibility:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" It is important to consider the amount of experience each provider has, including years in operation, number of venues, square footage mapped, and their customer testimonials. You want to ensure that the provider creating your indoor map understands the unique challenges that come with trade shows and that they are dedicated to working with you and your team on creating a map that enhances the overall event experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Flexible Mapping Editing Platform:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Due to the nature of events that are hosted on exhibition grounds, it is advantageous to work with an indoor mapping provider that has a flexible and dynamic mapping platform. A powerful \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's allows event teams to create multiple versions of the venue map. This way, the structural elements of the building (e.g. walls, washrooms, staircases) can be applied to each map but the floor plan may look entirely different depending on the event. Indoor mapping tools allow an event planner to change the location or description of a booth in real-time. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Out of the Box vs. Custom Mapping Solutions: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Tying back to your goals for the trade show map, you should consider if you want a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"pre-built mapping application\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"}},{\"nodeType\":\"text\",\"value\":\" that is faster to implement or if you want to create more customizable navigation experience using a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\". This will help narrow down the providers to choose from. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations & Add-Ons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Integrations can be an important element to consider when creating an indoor navigation map. What other technology or services do you want to work alongside the map? Do you want to integrate indoor positioning or indoor location tracking with your navigation app? If so, you should consider working with a provider that has experience with and recommendations for other providers in the space.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Gather the blueprint and 2D maps of the exhibition\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an accurate indoor map, you will need to locate the most up-to-date version of your venue's blueprint and share this with your indoor mapping provider. Mappedin creates digital maps at scale within our Map Editor by leveraging automation and our professional mapping team. The 2D maps, which can come in CAD, PDF, or even PNG formats, are converted into digital, interactive, and 3D maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Determine key points of interests \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What are the key points of interest that visitors will be interested in? Amenities such as washrooms, guest services, and nearby food options should be clearly marked on the map and easy for visitors to locate. Indoor navigation app features that make this possible include icon markers and Top Locations, which highlights popular destinations under the search bar. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Collect exhibitor details\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a map of your indoor environments is helpful, but on its own is still a basic service to visitors and attendees. One way to enhance this offering is by including exhibitor details. For most trade shows, this data is already being collected - everything from exhibitor name, description, and website, to key product images or promotional offerings. An effective trade show map can import this data so that it is accessible through the map for visitors who want to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1SuixM8IN4NWqv5Kz6vKlY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. Categorize exhibitors and plan their location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now that all of the map data has been collected, it is time to get organized. Category listings are another feature of indoor mapping solutions that make it simple to navigate attendees to booths. Event producers can customize which categories are available and change them depending on the trade show. If this information is included in the exhibitor details, the event manager can import category listings to have them displayed on the map. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"7. Geo-reference your data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The most important aspect of an indoor map is accuracy. By geo-referencing the map data to real-world coordinates, you can ensure that locations, the building, and the internal wayfinding paths are all accurate for visitors. You will want to ensure that the mapping provider you have selected is able to geo-reference your data. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"8. Integrate CMS data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using APIs and data syncs, you can sync an existing Content Management System (CMS) with Mappedin's platform. This allows event organizers to have one source of truth for your mapping data, without duplicating efforts in an effort to keep trade show data up-to-date. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"9. Customize and incorporate branding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once the foundation of the map is in place, you can incorporate your venue or event-specific branding within the indoor map for a consistent feel across platforms. Customize the indoor map by adding your company logo, your brand colours, and more.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"10. Maintain map accuracy and personalize messaging\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After publishing your trade fair map to help direct visitors, it is up to you and your team to maintain the map accuracy over time. As event exhibitors change, use Mappedin's simple tools to update booth information, add additional booths to the map, or block off certain areas of the map for smaller events. Map updates are reflected in real-time, meaning event organizers can even make changes during the event, ensuring visitors have the most accurate map at their fingertips. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4PFaXNLKGNJ5TL4EloMYZA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"11. Analyze data and improve navigation based on visitor flow\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through use of a digital map platform, a fair organizer can review detailed location analytics. Export the raw data or share pre-built reports and dashboards with your team right from the Map Editor to better understand how visitors flow through your venue. Reports include device usage, top location and category selections, Missed Searches, languages, and so much more. These insights can help you make more informed decisions around the layout of your next event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade fair maps are useful for event attendees, exhibitors, and organizers. They provide a visual way to better understand the layout of your event and save users valuable time as they navigate the exhibition grounds. To learn more about \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"creating indoor navigation maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps/\"}},{\"nodeType\":\"text\",\"value\":\" for different industries, read our blog or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"get started with a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4695652173913043,"src":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=120&h=82&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=240&h=163&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&h=327&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=720&h=490&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=960&h=653&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=1440&h=980&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=120&h=82&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=240&h=163&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&h=327&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=720&h=490&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=960&h=653&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=1440&h=980&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}]},{"__typename":"ContentfulSpacer","contentful_id":"5QVCuYNVPgQFoffQn8l9ux","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulDivider","contentful_id":"6MoNShkIuNS72xP3OGBqw6","dividerType":"Title Block","title":"INDOOR MAPPING FOR TRADE SHOWS AND EXHIBITIONS FAQS","backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"6sT0vuoJnigYjWw5yG8SBp","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulFrequentlyAskedQuestions","contentful_id":"AjFY9UTg9nIIk2gRAdIzT","faqItems":[{"title":"Why do I need trade show map software?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor map and digital navigation solution make it easy for attendees to navigate large, complex venues. An accurate venue map is also the foundation for a variety of other experiences, including blue dot navigation and proximity messaging.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With indoor mapping solutions such as Mappedin's powerful mapping platform, it is easy to maintain up-to-date exhibition maps. In the Map Editor, apply the same core and structural elements of your venue across all maps, while enjoying the flexibility to change booth locations and details, the location of various stages, meeting rooms, or food vendors for each unique event.\",\"marks\":[],\"data\":{}}]}]}"}},{"title":"How do you make a trade show navigation map?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When creating a digital map for exhibition grounds, it’s important to find a reliable indoor mapping software provider that has experience with mapping spaces of different sizes. While some people may choose to build their own map, the complexity of creating an indoor map can be daunting and incorporating various other technologies to build an efficient integration can be nearly impossible.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Once you’ve decided on a provider, you will need to prepare the details to share with your vendor. For digital navigation, you will need to find the building layout and floor plans so that the provider can upload the blueprints of your space. With all the information in place, indoor mapping solutions can render the 2D floor plan into 3D maps. You will also need to gather location data such as exhibition stands, category booths, special events, hall plans, and more.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Once your indoor map is rendered, you can also customize the design and features. There is a variety of useful navigation software for conference centres, from a mobile navigation app, a web solution, or Digital Directories. Add your branding colours to the map for a consistent feel across platforms.\\n\",\"marks\":[],\"data\":{}}]}]}"}},{"title":"Why is indoor mapping important for trade shows and exhibitions?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The implementation of indoor mapping technology for large-scale venues is extremely important to reduce stress and optimize efficiencies. Working with hybrid positioning systems enables blue-dot indoor navigation. These technologies can be integrated with event engagement apps to provide accurate turn-by-turn directions and also allow event professionals and attendees to search for directions to locations, events at exhibitions, and more.\",\"marks\":[],\"data\":{}}]}]}"}},{"title":"How does 3D mapping work for trade shows and exhibitions?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Similar to other industries, 2D trade show maps are transformed using indoor mapping software into digital, interactive, and 3D maps. Regardless of device, users can pan, zoom, and rotate the map or use interactive features such as Smart Search, Mobile Pass, category listings, and more. These features provide a stress-free navigation experience for your next exciting event.\",\"marks\":[],\"data\":{}}]}]}"}}]},{"__typename":"ContentfulSpacer","contentful_id":"1DUVGVbwy6OiSnpRmUz4t7","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulDivider","contentful_id":"1ZcaKZOABMZqSkz8vRQbN","dividerType":"Line","title":null,"backgroundColour":null}]}},"pageContext":{"id":"ETJDr2AqKzbdeS3PaIbQO","slug":"industries/trade-shows-exhibitions"}},
    "staticQueryHashes": ["1252674921","3226752585","3508205345","764694655"]}