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How can stadiums use digital maps to provide you with an unforgettable fan experience?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It’s game day! Your ticket is bought, your jersey is on, and you’re ready to cheer on your team. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While this ritual is nothing new, the way that stadiums and their teams have taken advantage of technology changes year over year. Mobile applications have become a common way for fans to access ticket, team, and venue information. Not only can digital maps reduce chaos, they unlock additional experiences to provide fans with an unforgettable game day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Parking and arrival\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Starting game day right means a seamless journey from home to seat. In the past, visitors have been able to easily navigate from their front steps to the venue, but then what? Finding parking can be stressful, knowing each passing minute is one closer to game time. Then finally, the car is parked but what’s the fastest way inside the arena? Which gate is closest to your section? Where are your seats again? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps make this experience easy for fans by allowing them to plot this journey on-site or ahead of time. Along with providing helpful directions to their visitors, venues can also provide them with up-to-date parking information such as pricing, occupancy, restrictions, rideshare lots, and more. Integrated stadium applications that include ticketing, venue information, and interactive maps might even take the experience a step further by suggesting which parking lot is closest to the recommended entrance gate so that fans can quickly find their seats. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Events and promotions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Thanks to digital maps, your arrival was painless and it turns out you’re early for the game. Many arenas have exciting entertainment options before, during, and after the main event. From face painting to 50/50 raffles, or live music to last call, there’s lots to do. Digital maps not only provide advanced navigation, but also a wealth of information. A back-end \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"map management platform\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/map-manager/\"}},{\"nodeType\":\"text\",\"value\":\" allows stadiums to update information and highlight day-of events and promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Reduced wait times\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The game has begun and you’re in your seat. The crowd is full of energy and your team is winning! But wait, you take a minute in all of the excitement and realize that you’re starving. Or your friend is thirsty. Or your kid needs to use the washroom. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps are easy to access and can be deployed across different device types such as web, mobile, or touchscreen directories. The search functionality on a digital map allows fans to locate general amenities (e.g. washroom, merchandise) or specific products (e.g. pizza slice, baseball hat) so that precious game time minutes aren’t wasted in a multi-floor search. To enhance the experience even further, when digital maps have been built for customization (such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/product-101-mapping-sdks/\"}},{\"nodeType\":\"text\",\"value\":\"), they can be integrated with companies like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"WaitTime\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://thewaittimes.com/\"}},{\"nodeType\":\"text\",\"value\":\" to show fans real-time line lengths at different locations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2svXJB3eMt4Elpi0Z0Heia\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Connectivity and in-seat experiences\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The game is now well underway, and your team has just scored! You go to share a video with your friends at home and you’re relieved because the stadium offers free wi-fi. In fact, almost all of the NFL, MLB, and NBA stadiums across North America offer wi-fi to their fans and now these stadiums are finding more uses for their connectivity. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Outfitted with hundreds of wi-fi access points, arenas can combine this technology with a digital map to offer even more experiences to their fans. With indoor positioning systems, fans can use turn-by-turn directions. With a venue mobile application, stadiums can notify users of special deals or events using push notifications. Or, for fans that can’t bear to miss a moment of the game, food can be pre-ordered for pick-up or even delivered right to your seat, like at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Levi’s Stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.businessinsider.com/review-49ers-levis-stadium-food-delivery-app-2015-9\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6MJFcOG3rHwhKwROHu7MPr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use technology to enhance the fan experience in a number of ways, but at the core, fans want a seamless trip to see their team play which is why a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digital map can be so valuable\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/the-importance-of-a-digital-indoor-map\"}},{\"nodeType\":\"text\",\"value\":\" in providing important information and easy-to-follow directions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about Mappedin's indoor mapping solutions for stadiums and arenas, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums\"}},{\"nodeType\":\"text\",\"value\":\" or contact us today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=120&h=90&q=90 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120w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=240&h=180&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=480&h=360&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=720&h=540&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=960&h=720&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=1200&h=900&q=90&fm=webp 1200w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Using Indoor Maps to Create a Stadium Experience","slug":"using-indoor-maps-to-create-a-stadium-experience","content":{"publishDate":"Nov 17, 2020","updatedAt":"Jan 10, 2022","compose__page":[{"title":"Using Indoor Maps to Create a Stadium Experience","slug":"using-indoor-maps-to-create-a-stadium-experience"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Watching your team play or seeing your favourite artist perform is something to look forward to. Here’s how indoor mapping can create an end-to-end experience at your stadium or arena.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital indoor maps make it easy for fans to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"locate parking, seats, washrooms, and more at your stadium or arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". With Mappedin’s platform, you can keep your floor plans and venue maps up-to-date, showcase events and advertising, and layer on additional experiences such as real-time indoor positioning that use accurate location-based data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Manage event maps and information\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “What do I need to know before the event?” \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums can host a number of different events, each with its own unique floor plan and seating chart. Using an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" platform provides you with a way to manage each of these layouts, toggle them on for their associated events, and give fans an accessible and digital map of your venue. When fans head to your website, they expect to see a list of upcoming events and their details which can now include a 3D interactive map of your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7lFlh8VYSpHfF2CRBhPO21\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrate with online ticketing providers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “How can I purchase tickets to this event?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once fans have decided on the event they would like to attend, they need to decide on a place to sit. By integrating your digital map and ticketing provider, fans can click on different sections and rows to see more details including availability, price, and the view from that section. An indoor mapping platform allows your team to save time and consolidate efforts on map management. By using the same indoor map for ticketing that fans use for wayfinding and other stadium applications, any changes you make to layouts, retailers, promotions, and more will be applied across all of your digital maps.     \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6jCgtjdvUjU40BaT2hSapP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide seamless car-to-seat wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “What’s the fastest way to my seat?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s the day of the event and your fans want to know the best place to park and the closest entry gate to their seat. Your digital map can make these recommendations and provide a car-to-seat wayfinding experience. If your venue is equipped with indoor positioning technology such as beacons, or by using Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can offer intuitive blue dot navigation. Fans can simply open your stadium map on their mobile devices, view their current location, and populate directions directly to their seat. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"SLtgyvLVUymbDqkl79IPf\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Highlight vendors, services, and amenities \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “What services and amenities are available and where are they located?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once fans have arrived and found their seat, drive revenue by highlighting services, amenities, and retailers directly on your map. Fans can see available and nearby locations, their hours, descriptions, and photos. Before they face the crowds, fans can check the lines at concession stands or washrooms through integrations with companies such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://thewaittimes.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"WaitTime\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Your stadium app can even go above and beyond with in-seat ordering. Technology partners like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.venuenext.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"VenueNext\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow fans to pre-order or have food and beverage services delivered right to their seat. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"tG4ls3irb61YLpBFit8GT\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Streamline discovery throughout your stadium \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “How quickly can I make it back to my seat?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visitors to your stadium have the ability to save their section directly through your digital map. This feature makes it stress-free for fans to explore your venue and quickly re-locate their seat before the event begins. By combining accurate indoor positioning with your digital map, moving around your stadium has never been easier for visitors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"387UNyUuFZJXgpWOpebwFC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interested in implementing indoor mapping at your stadium? \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us today for a free demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.496,"src":"//images.ctfassets.net/wdjnw2prxlw8/27hi9zc84rWCPb3I4JJ5fY/57206346822681834bd8292346d5167b/tim-gouw-VvQSzMJ_h0U-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/27hi9zc84rWCPb3I4JJ5fY/57206346822681834bd8292346d5167b/tim-gouw-VvQSzMJ_h0U-unsplash.jpg?w=120&h=80&q=90 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different ways that digital wayfinding can be used to improve satisfaction among your visitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How does digital wayfinding enhance customer experiences?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GPS has largely solved the problem of getting lost outdoors. If you need to grab something from a nearby store, you can check Google Maps to see where it’s located – if you want driving directions to a specific area, Waze guides you from start to finish.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But if you need help navigating an indoor space – say, an airport or a mall – GPS technology won’t work. That’s where indoor digital wayfinding solutions come in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"43Y9HDOXQzLu6NvApGt6cq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From retail to aviation, almost every industry could benefit from implementing digital wayfinding in their physical locations. In this article, we’re going to explore the different ways that digital wayfinding can be used to improve satisfaction among your visitors and consumers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7 Ways Digital Wayfinding Improves The Visitor Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding uses \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping software like Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to create accurate, interactive maps of a specific area. These indoor maps can then be used by visitors to find exactly what they need, whether that’s a particular store, product, or amenity. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding maps are most often seen in large establishments with high foot traffic – malls, university campuses, airports, museums, and theme parks all over the world use interactive wayfinding to guide their customers through an otherwise difficult-to-navigate space.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are a few ways to integrate this technology into the customer journey. You can create a custom web app that users can access through their mobile devices, allowing them to find information in real-time. Additionally, you can implement interactive kiosks and digital wayfinding signage that can be placed on location, increasing customer touchpoints with your brand. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The main draw of digital signage and wayfinding apps is that customers can get directions and information easily. Below, we discuss the 7 ways that digital wayfinding makes the visitor experience better and increases customer satisfaction.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Increased Customer Interaction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The more a customer interacts with your brand, the more likely they are to connect with it. Interactive wayfinding allows users to pinpoint their exact location and navigate through unfamiliar spaces, which then helps familiarize themselves with the environment. It also encourages them to explore your establishment, allowing them to discover new places that they otherwise might have missed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer interaction is also crucial to closing a sale. Every interaction is an opportunity to promote what you’re selling. To encourage your customers to remember your business, you can incorporate logos, promotions, and other marketing assets in your digital signage. This is great for upselling within the store or cross-selling with other brands; not only does the digital wayfinding system convince them to spend more, but it also gives them the directions they need to find (and make) that additional purchase.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you provide your customers with a way to find product or location information quickly, you reduce their stress and increase the likelihood of spending more time and money in your establishment. Furthermore, integrating interactive digital maps on your website or social media can increase customer interaction even before they set foot in your physical location, so that they’re ready to make a purchase as soon as they get there.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Attracts More Customers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are attracted to businesses that provide them with extraordinary experiences. If you can design digital wayfinding that addresses customer needs and provides in-depth information, you’ll find that visitors will keep coming back to your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions can create immersive virtual tours of all the places customers want to see. This assures them that, whether they want to browse leisurely or run a quick errand, they’ll be able to find what they need instantly. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some wayfinding platforms also allow you to offer special discounts to customers who access your interactive maps on their mobile devices. Personalized promo notifications can be programmed so that they trigger when a user is in a specific location, encouraging visitors to take advantage and try a new brand. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The bottom line is that interactive wayfinding makes the customer journey significantly less stressful (and may even incentivize it), which makes customers more likely to choose you over a similar establishment that doesn’t have it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"60bSo2d73E1v1TINFNxjWp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Customization and Personalization\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding creates unique opportunities for the personalization of the customer journey that wouldn’t otherwise be possible. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the downsides of static advertising is that every customer gets the same information. Most likely, they will learn about popular hotspots and other generic places of interest. But when you personalize the customer journey and the messages they receive from your business – by offering tailored recommendations, for example – you generate more interest and increase customer satisfaction.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the indoor positioning technologies of digital wayfinding, you are able to collect accurate data on the end-to-end visitor journey. This allows you to make customized recommendations for your visitors based on their visit history, searches, and frequently-visited locations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On a grander scale, you can even combine customer preferences with long-term data about historical user location information, creating a bespoke experience even for first-time visitors. You’ll also get valuable information and analytics about user behavior that you can use for your marketing efforts, and to identify which areas and products are most engaging. For example, if the customer has mapped to visit your sports equipment section, you can consider delivering promotional messages for sportswear and other related items.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Provides Depth of Information\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A great way to showcase your digital wayfinding platform is through digital signage. You can use digital signage to highlight updates, news, the weather, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For example, airport signage informs people about their flight status, boarding gate, and any delays. In grocery stores, customers will be able to see currently available products and where they can be located. Even the individual products themselves can get their own feature.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you have a clothing store, visitors will enjoy being able to browse your inventory, view outfit recommendations, and find the design they want in their size on your interactive wayfinding screens.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding maps and interactive digital signage will be especially useful for parking lots or cinemas. Available slots will show up on the interactive app or site, helping visitors find a spot as soon as possible. The amount of information you can display in digital signage is endless, especially since you can update them virtually instantly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another often overlooked benefit of digital wayfinding is that it can be used to alert people of emergencies and give them directions to exit the establishment or go to a safe location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Assisted Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sometimes, it can take a long time before users find the information they’re looking for on web directories, social media pages, and help kiosks. If visitors can’t find good directions online, it can potentially ruin their overall customer experience, affecting your foot traffic, visibility, and overall revenue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is why it’s crucial to explore different options that empower customers to assist themselves. Traditional kiosks in malls, museums, and amusement parks provide directions to nearby places of interest. When customers use these kiosks, they have to memorize directions, running the risk of getting lost anyway.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1pSI8bZ05B2TBshb4REQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But today’s digital interactive maps take it a step further. With mobile-powered wayfinding design, customers will be able to navigate your facility on their own. Best of all, this wayfinding method is absolutely paperless!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Instead of just using a static touchscreen display for map information, users can simply use their smartphones as apps show them exactly where to go. Their “blue dot” moves along with them, giving them accurate real-time data. These digital wayfinding systems allow customers to reach their destination faster and with fewer detours.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Improve Convenience & Better Mobility\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Perhaps the biggest advantage of wayfinding maps is that they’re extremely convenient for users. Many tasks, such as inquiries about products and services, that would otherwise require the assistance of staff, can be delegated to the wayfinding app or digital signage. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inclusivity measures are often integrated into digital wayfinding design, making navigation more accessible to more users. Persons with disabilities, in particular, are more empowered to move around your establishment. There may also be multiple translation options for users, which allows tourists and immigrants to make the most out of your space in spite of the language barrier.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Omnichannel Mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Omnichannel mapping provides your visitors with multiple points of contact with a business. By integrating your interactive wayfinding maps on different devices and software platforms, customers will have a unified and cohesive digital experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You’ll want to implement digital wayfinding across information kiosks, responsive design mobile sites, and web apps. This way, visitors will be able to choose which solution fits their needs best at that moment, and they’ll be able to move seamlessly from one interface to another if their needs change. Plus, some visitors will only want to use the on-ground signage while others will rely entirely on mobile channels – having both means that you’re catering to as many customers as possible.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Omnichannel mapping also has the advantage of providing unique data about the customer journey. The data shared by customers through their devices will allow companies to create personalized experiences for each user. You also get insights as to where users are starting their journey, even outside the venue, and how they end it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"z0voIEh11siEAPovjSPTV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How To Start Implementing \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Incorporating digital wayfinding into your space isn’t easy. It requires an investment in different technologies, from indoor mapping to UX/UI design and more. And if you have a company do it for you, they’ll need to evaluate your location to help you develop the right strategy for your venue or business. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor mapping provider is your best bet for the best results. They’ll have the expertise necessary to create and automate your indoor maps, as well as integrate your existing software tools and APIs with their own mapping solution.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"First, assess your needs as well as the needs of your customers. A mall or retail space will have different wayfinding and mapping requirements compared to an airport, for example. You’ll also want to think about the different wayfinding options that may be relevant to your business, from interactive help kiosks to QR code scanners to even SMS marketing. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you’re ready to make the switch, take a look at our article on \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/choosing-indoor-mapping-solutions\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"how to select an indoor mapping solution\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to help you decide on the right digital wayfinding provider for you.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Satisfy Customers With Digital Wayfinding Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps make the visitor experience significantly easier, more convenient, and more fun. Digital wayfinding is designed to address a diverse range of user needs, taking your customer service to the next level.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While every physical location will have different indoor mapping and design needs, a flexible digital wayfinding provider will be able to adapt to your current situation while being ready to scale for more users and more features as necessary. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With almost a decade in the indoor mapping industry, Mappedin is the ideal partner for your digital wayfinding needs. We can help you develop dynamic, interactive experiences that delight your customers while building a digital indoor mapping foundation that can grow with your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}]},{"__typename":"ContentfulSpacer","contentful_id":"2kzSNZYzvj5S1xa2Ub5bXW","mobile":"Medium","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulDivider","contentful_id":"6XrhUYRvjrjjpjrPA19xl","dividerType":"Title Block","title":"INDOOR MAPPING FOR STADIUMS AND ARENAS FAQS","backgroundColour":null},{"__typename":"ContentfulSpacer","contentful_id":"p4doUYRIxBNQHAGb2cDtB","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulFrequentlyAskedQuestions","contentful_id":"3NwftyWOHGvsbQ7IRp37Bn","faqItems":[{"title":"What is indoor mapping?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping is a navigation tool that allows users to get an accurate layout of an indoor space. Indoor mapping can be used by different indoor spaces and users can access the map through a maps app on mobile, web, or digital directory devices. Venue owners can leverage indoor mapping to improve their operations by accurately managing rooms and spaces.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping is used across multiple industries, like sports venues, resorts, malls, hotels, casinos, airports, amusement parks, and shopping malls. With extensive experience in indoor mapping, mall wayfinding, hospital wayfinding, university wayfinding, and more, the Mappedin platform can create innovative indoor mapping solutions for your stadium or arena.\",\"marks\":[],\"data\":{}}]}]}"}},{"title":"How do you build an indoor navigation system for venues?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When you’re building an indoor navigation system for venues, you should work with a indoor mapping platform provider that has experience with the type of venue you own. First, decide on the goals and objectives of your indoor navigation system. Understand what type of features and components are needed. For example, interactive maps, search capabilities, multi-stop wayfinding, or accessibility mode. Plan the best wayfinding strategy for your venue and integrate them into the indoor navigation app. After sourcing your venue blueprint or floor plan, your service provider will be able to render your 2D maps into 3D maps within the mapping system. Remember to add points of interests to make arena wayfinding easier.\",\"marks\":[],\"data\":{}}]}]}"}},{"title":"How does indoor positioning system work for stadiums?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor positioning system for stadiums allows venue owners to easily manage wayfinding strategies and plan ahead for crowd control. Indoor positioning systems can provide accurate information to guests about their current location and the fastest route to arrive at their destination. With indoor location data, venue owners can plan ahead the location of food vendors and drinks. Stadiums can also implement arena wayfinding signage to help provide the latest information and improve the overall fan experience.\",\"marks\":[],\"data\":{}}]}]}"}},{"title":"How do arena wayfinding apps work?","body":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Arena wayfinding apps work like other mobile indoor mapping apps. Arena wayfinding apps are designed specifically for arenas that often host large amounts of people. Arena visitors can use digital directories or their mobile devices as a mapping device to find their seat, browse vendors and amenities, and find the fastest path to enter or exit the venue.\",\"marks\":[],\"data\":{}}]}]}"}}]},{"__typename":"ContentfulSpacer","contentful_id":"77fkVJv6YDlCWBadXMIkd9","mobile":"Large","tablet":null,"desktop":null,"backgroundColour":null},{"__typename":"ContentfulDivider","contentful_id":"43VX6ZTnCcEM4kUAqwEFZG","dividerType":"Line","title":null,"backgroundColour":null}]}},"pageContext":{"id":"6wuQGNDJdLFFhnd4YizaaN","slug":"industries/stadiums/"}},
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