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    "result": {"data":{"contentfulComposePage":{"title":"Why Your Train Station Needs a Digital Mapping Solution","seo":{"title":null,"description":"Find out how digital indoor maps make it easy for you to navigate crowded and congested train stations, so you never have to miss your scheduled train!"},"content":{"author":"Lucy Bragg","publishDate":"Sep 8, 2021","updatedAt":"Sep 30, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Train stations, along with airports and bus stations, are complex \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"transportation hubs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that have countless passengers and staff travelling through them everyday. Not only are these crowded stations stressful to navigate, but they are also difficult for property managers and facility teams to manage. With digital technologies, such as indoor mapping, transportation hubs can ameliorate the travel experience for passengers, while also equipping staff and management with the tools to increase productivity, gain valuable insights, and optimize their time. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"77zyPMq1NVcofNwFZleJU5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Your Train Station Needs A Digital Mapping Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are several benefits for train stations that adopt in digital solutions such as digital directory displays, mobile applications, and indoor mapping systems. The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/use-cases-for-indoor-mapping\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use cases for indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are endless, and the benefits extend not only to the facilities themselves, but to the thousands of passengers that travel through them. Indoor mapping solutions help guide passengers, reduce confusion and congestion within your venue, improve customer engagement, and yield valuable insights about how travellers interact with your venue which can lead to more informed business decisions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a digital, interactive 3D map, train stations can make navigation simple by providing helpful directions and additional context to travellers, all while reducing passenger stress. Equipped with a powerful \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", this digital map allows property managers and facilities teams to make changes to their maps in real-time. With this in mind, this blog will explore some of the many benefits that a digital mapping solution offers for train stations! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reduce passenger stress\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Picture this: you’re rushing to catch a train home, and upon entering the train station, you’re having trouble locating your train platform. We’ve all been there, and this process is not only frustrating, but stressful to say the least. What if there was a tool that could quickly direct you from your parking spot to your train platform?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fortunately, digital indoor navigation systems offer the benefit of populating the fastest route to your destination, which is crucial when timing is of the utmost importance. Travellers can see their exact location within the venue, and see their position update through real-time location tracking. This ensures a seamless trip as passengers can better navigate crowded train stations. This is especially true for college students navigating a new city, or passengers making train connections for important business trips. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital indoor mapping also allows passengers to search for various route schedules, view updates on their trip, contact customer service, locate services, and more. With a tool to visualize indoor spaces, finding a washroom or making your scheduled train time is no longer hectic or stressful. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3Wpa5CKNlWfNxbPEwDHO7Z\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Parking space information\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A common challenge for travellers when arriving at a busy train station is finding an available parking spot. However, with a digital map, it becomes easy for passengers and staff to locate parking. Travellers can use the map to visualize and access parking services, and when integrated with other smart building technology, such as an IWMS, parking sports can be reserved directly from the map. Indoor mapping in train stations is thereby integral to help \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-help-to-build-smart-cities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"build smart cities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"; which aim to improve the living conditions for residents. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue Dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can locate the closest available parking space to your current location, book it, and populate directions directly there. You can then use indoor maps to navigate from the parking lot to the check-in area or train terminal. With indoor-outdoor navigation, this provides a seamless journey from arrival to getting to your train, including a path from the parking lot, to your terminal. This ensures that you'll always make your scheduled departure time, no stress involved.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding for passengers to their platform\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"All indoor spaces, including train stations, can benefit from \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/how-to-create-indoor-navigation-maps\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor navigation maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and wayfinding. Indoor mapping solutions provide intuitive directions across any device, whether mobile, web, or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" displays.  Along with offering accurate turn-by-turn directions and indoor-outdoor navigation, digital mapping solutions allow travellers to quickly get acquainted with the venue as they pan, zoom, and rotate the interactive display. As the map moves, so do the dynamic elements such as text labels. This way, passengers can find their way around the train station without difficulty.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Users can see the fastest route to their destination as well as browsing ongoing promotions, train times, and even their precise, current location if the station is equipped with indoor positioning technology. Simply enter a start and end location to receive tailored directions that take factors like accessibility into account. This way, customers with disabilities, families with strollers, senior citizens, and other travellers in need of ramps or elevators will be provided with routes prioritizing these over stairs. Moreover, facilities teams and managers can edit maps in real-time, meaning that visitors can always rely on up-to-date directions to their destination. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7loCTjUiTAk5uWgUzNtVZY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reduce customer inquiries and questions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is the fastest way to get to my train terminal? How do I get to the check-in counter? Where can I find a washroom? These are some of the common questions passengers have when travelling. With a digital mapping solution, these customer inquiries and questions can be reduced, freeing up valuable time for staff members. Digital maps can be accessed around train stations on digital directory displays, through QR codes on printed materials, or through the comfort of your phone.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When lost or confused, the digital map acts as a source of truth for passengers and employees, who can refer to it for questions they might have. As users type, predictive results appear, minimizing the number of keystrokes needed to find a location. This makes it easy to search for services such as food vendors, and get directions directly there, thereby optimizing time and putting an end to customer complaints.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improve employee satisfaction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps not only improve the travelling experience for passengers, but can drastically improve employee satisfaction as well. Passengers can refer to maps for directions and questions, optimizing employees' time to focus on other tasks at hand. With indoor positioning, travellers and staff can also be notified about delays immediately and manage their time accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Employees also receive the same benefits as passengers: help to locate facilities and trains, washrooms, vendors, and more. This is optimal for onboarding new employees that are less familiar with the train station, as well as helping experienced employees get the fastest route from point A to point B. This can prove useful in emergencies, when employees must attend to a specific location in a timely manner. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even more, multiple map views of your train station can be implemented, with varying control and access based on user (i.e., travellers, employees, maintenance teams, and security agents). Implementing an effective management system ensures that travellers aren't inconvenienced, and staff members can maintain a stable workflow, thereby increasing employee satisfaction and efficiency. Digital solutions such as an indoor map also has the added benefit of integrating with other systems such as facility management, location-based messages, asset tracking, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide traffic data\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital mapping solutions are also useful in providing traffic data on your train station. By enabling indoor positioning at your train station, you can better understand how travellers move through the space, analyze search data to determine the most popular destinations, view top category selections, device usage, and more. This yields valuable insights and analytics on how passengers interact with your train station, which can lead to more informed decisions at your property.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with reviewing the data, you can export and share data with other stakeholders. For example, Mappedin customers can export the visual reports or the raw data from the mapping platform. This is useful if you want to pull this data into other reporting outside of the mapping data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5kDQQ4EY5BUmsNeeZvW4PC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Understand passenger flow\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Understanding passenger patterns and trends is crucial in order to leverage insights and enhance passenger flows in your train station. These indoor spaces are often crowded, congested, and difficult to navigate when rushing to make your scheduled train time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By gaining insights on traveling volume and flow patterns, facility managers can leverage this real-time information to maintain their maps for better user experience and space efficiency, and safety. For instance, by understanding the movement of passengers, management may realize that passengers are lined up in an area that doesn't allow for social distancing. Moreover, if they understand that 50% of passengers go down one particular hallway, even if there are alternate routes, this might be a good location to feature food vendors to increase sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Push notifications for train details \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning integrated with your digital solution can enable push notifications that help remind passengers of travel times, nearby washrooms, vendors, deals on tickets, and much more. This technology allows train stations to display up-to-date and personalized information, which may include a passenger's train terminal or an auto-populated path to commuter routes for a passenger that takes the same train every morning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with train details, indoor mapping can also integrate with ads, promotions and proximity messaging to highlight vendor offerings. This could notify passengers of a deal at a nearby food vendor, or simply highlight a key destination for travellers such as a ticket counter or other points of interest that  increase passenger spending. Push-notifications can also trigger greetings when passengers enter or leave the train station, along with live updates on delays or interruptions along their route. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why train stations need digital signage\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcasing your digital indoor mapping solution through digital signage allows passengers to access your map from several key areas. Whether it is a digital directory upon entry, or by the train platforms, you can utilize signage to inform and direct passengers. For instance, digital signage can display train times, advertise the food court, or vendors within the train station can have a QR code, which once scanned, will provide turn-by-turn directions directly there. This way, passengers can find their way around without having to search at all. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can showcase important building or transit information front-and-centre on your digital directory displays. With the Map Editor, you can create content and schedule it to appear for specific periods of time. It can also be used to increase passenger spending with strategic advertising and promotions, while ensuring customer satisfaction with timely updates regarding last minute gate changes or delays of service during peak times. Whether passengers want to take the digital map on-the-go by using a QR code, or use directories around the station, you can ensure a consistent experience as users locate their target destination. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7pkOwPqdp1ciRYHPfwhzqy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions deliver an enhanced digital experience for passengers and staff travelling through your train station. Help guide passengers, reduce confusion and congestion within your venue, improve customer engagement, and much more. To learn more about this technology, contact us and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"77zyPMq1NVcofNwFZleJU5","__typename":"ContentfulAsset","description":"","file":{"url":"//downloads.ctfassets.net/wdjnw2prxlw8/77zyPMq1NVcofNwFZleJU5/7c6178310fd109f2fd24c403eb59b075/train_station.png","contentType":"image/png"}},{"contentful_id":"3Wpa5CKNlWfNxbPEwDHO7Z","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3Wpa5CKNlWfNxbPEwDHO7Z/dca2d5bc80c8fb22b6c9b2941fba71e1/crowded_train_station.png","contentType":"image/png"}},{"contentful_id":"7loCTjUiTAk5uWgUzNtVZY","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7loCTjUiTAk5uWgUzNtVZY/c2dc2311bd93fc8c7a9cc55b4e40afc7/device_and_transportation.png","contentType":"image/png"}},{"contentful_id":"5kDQQ4EY5BUmsNeeZvW4PC","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5kDQQ4EY5BUmsNeeZvW4PC/89fdb2da31f33db6fe945ddd1b63012e/analytics.png","contentType":"image/png"}},{"contentful_id":"7pkOwPqdp1ciRYHPfwhzqy","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7pkOwPqdp1ciRYHPfwhzqy/4913b783ccdc9b49dcb17d8502156c40/digital_signage.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/JqyXcTfEJ4PrbjgB0hZ3k/13f9e87518c36e164579989ba9b21c1c/covered_train_station.jpg"}},"pdf":null,"relatedPosts":[{"title":"4 Use Cases for Indoor Maps at Transportation Hubs","slug":"4-use-cases-for-indoor-maps-at-transportation-hubs","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Sep 27, 2021","updatedAt":"Sep 30, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Transportation","slug":"transportation"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With millions of travellers arriving and departing through transportation hubs, there is great potential for cutting-edge technology such as indoor mapping and indoor positioning. From bus and train stations, to airports and ferry terminals, let’s explore how these transit hubs can simplify and improve operations, all while providing an enhanced travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Train Stations\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"All transit hubs, including train stations, can benefit from indoor navigation and wayfinding. Navigating crowded train stations is stressful, and many of us worry about missing our scheduled train departure. Fortunately, indoor mapping provides travellers with a way to visualize services, locate train terminals, search for various route schedules, and much more. Step-by-step directions are accessible through any device, whether mobile, web, or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" displays. This allows travellers to quickly get acquainted with the venue as they pan, zoom, and rotate the interactive map. Moreover, facilities teams and managers can edit maps in real-time, meaning that visitors can always rely on up-to-date directions to their destination. This way, passengers can find their way around the train station with no stress involved!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3Fj7fgMFAoqkhpD6wcESY3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with offering indoor navigation and wayfinding, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/why-your-train-station-needs-a-digital-mapping-solution/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"your train station needs a digital mapping solution \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"because it can drive traveller spending by highlighting the availability of shops, restaurants, and other areas that motivate purchases. With indoor positioning enabled, train stations can also utilize location-based notifications to drive revenue. For instance, they can notify passengers of a vending machine nearby, or call attention to ticket counters that increase passenger spending. Alternatively, notifications can be used to engage with travellers throughout their journey with triggered greetings, live updates on train times and delays, ongoing deals and promotions, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Bus Stations\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As one of the most frequently used methods of travel, bus stations can greatly benefit from indoor mapping to help prevent overcrowding and improve operations. By enabling \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" at your bus station, you can gather insights on travelling volume and flow patterns. For instance, you can find out how travellers move through the space and analyze search data to determine the most popular destinations. Facility managers can leverage this real-time information to maintain their maps for better user experience, space efficiency, and safety. This can help with bus boarding zone allocation, optimizing routes, and managing the flow of traffic.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3rMpEfSm2aSdx3jYL6Epq5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Busy transportation hubs like bus stations can also benefit from digital maps to enhance their safety measures. It is already difficult to navigate a complex bus station, and in emergency situations, it can be extremely hard for travellers to receive timely help when they don’t know where to find it. However, with indoor maps and indoor positioning, passengers can request help from the map application, and staff will be able to assist them with turn-by-turn directions to their exact location. With an employee-only map view, staff and security can monitor, locate, and visualize all incidents on the map in real-time, ensuring that passengers receive help immediately. This eliminates barriers to receiving aid and ensures that individuals feel safe at all times.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/the-importance-of-an-indoor-navigation-system-for-airports/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor navigation system\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for airports is crucial, as it helps passengers locate their appropriate gate, terminal, baggage claim, security, or ticketing counter. Airports are arguably one of the most confusing transportation centres and indoor mapping allows passengers to plan their trip to the airport ahead of time, determining the amount of time it takes to get to security checkpoints, their boarding gate, and other important airport checkpoints. Indoor positioning also enables visitors to visualize and access parking spots, and with smart technology, they can reserve available spots directly from the map. Along with guided parking, indoor maps ensure a seamless connection from the airport to your hotel through shuttle services. After a long and tiring flight, and patiently waiting through baggage claim, being equipped with a tool that leads you directly to your shuttle bus drastically improves your travel experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"78iDCjWo90n8a4ML1TiY5l\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Moreover, airports can improve operational efficiency through data-driven space planning and asset tracking. While highlighting retailers, food courts, restaurants, and airport lounges, indoor maps allow you to oversee the logistics of the spatial layout of amenities. If certain services are more popular than others, you can ensure that they are in the most optimal location. For instance, if passengers gather around a specific area in your airport, you can drive business by adding more retailers. Asset tracking is also valuable in an airport, as employees are constantly hunting down equipment in various airport zones. Indoor positioning and mapping helps you accurately track and visualize the location of wheelchairs, baggage trolleys, ramp leaders, and more. This is one of the many \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use cases for indoor positioning at an airport\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ferry Terminals\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor mapping technology in ferry terminals, visitors can receive a personalized journey with detailed access to travel information. As ferries bring passengers from one shore to another, and through countless stops, it’s important for passengers to stay informed of conditions and schedules. By integrating indoor maps with public transport schedules, passengers can receive real-time information regarding their departure and arrival times, delays, weather conditions, and more. For instance, personalized messages can be sent to inform passengers that their scheduled departure time has been pushed back by half an hour or that they can begin bringing their cars onto the ferry. With travellers from all over the world, an indoor mapping solution can also accommodate various languages and account for accessible routes for those who need to be directed to elevators, wheelchairs, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with enhancing the traveller experience, indoor maps can also be used to improve employee satisfaction. Passengers can refer to maps for directions and questions, limiting the amount of time employees spend answering inquiries. Even more, multiple map views of your ferry terminal can be implemented, with varying control and access based on user (i.e., staff-only, travellers, security teams, etc). An employee view of the map may look different from a visitor map, for instance, as staff have access to employee-only hallways, storage rooms, and other blocked-off areas. In comparison, a visitor map will take passengers down routes that avoid employee-only areas. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3pUpYZ6xlazc4kZ14L2h81\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"All transportation hubs, from train and bus stations, to airports and ferry terminals, can benefit from indoor maps and indoor positioning. Not only does it make navigation simple by providing helpful directions and additional context to travellers, but it improves asset tracking and safety measures, yields valuable information on how travellers interact with your venue, drives revenue, and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about this technology, and how you can deliver an enhanced digital experience for passengers and staff travelling through your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"transportation hub\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact us and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/3Fj7fgMFAoqkhpD6wcESY3/b33220e1d71bf102cf2e069addabf3fc/transportation_hub_use_case.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3Fj7fgMFAoqkhpD6wcESY3/b33220e1d71bf102cf2e069addabf3fc/transportation_hub_use_case.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3Fj7fgMFAoqkhpD6wcESY3/b33220e1d71bf102cf2e069addabf3fc/transportation_hub_use_case.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3Fj7fgMFAoqkhpD6wcESY3/b33220e1d71bf102cf2e069addabf3fc/transportation_hub_use_case.jpeg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3Fj7fgMFAoqkhpD6wcESY3/b33220e1d71bf102cf2e069addabf3fc/transportation_hub_use_case.jpeg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3Fj7fgMFAoqkhpD6wcESY3/b33220e1d71bf102cf2e069addabf3fc/transportation_hub_use_case.jpeg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3Fj7fgMFAoqkhpD6wcESY3/b33220e1d71bf102cf2e069addabf3fc/transportation_hub_use_case.jpeg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Indoor Mapping in Airports: Enhancing the Passenger Experience","slug":"indoor-mapping-in-airports-enhancing-the-passenger-experience","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Oct 12, 2021","updatedAt":"Sep 30, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Transportation","slug":"transportation"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you’re going on a holiday vacation, or simply visiting a friend or family member in another country, an airport is your first stop along the way. With indoor mapping technology, airports can drastically improve your travel experience and make preparing for your flight enjoyable and stress-free. Let’s explore how.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7wYIkudN8jciFBBKvoC9la\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Find Your Gate and Terminal\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rushing to catch your flight? We’ve all been there. Navigating a large airport can be confusing and stressful, but with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/the-importance-of-an-indoor-navigation-system-for-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor navigation systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", passengers and employees can get step-by-step directions from their exact location to any destination in real-time. This ensures that you can swiftly locate the right terminal and boarding gate for your flight, along with ticketing counters, airport security, restrooms, restaurants, baggage claim, and all other services in the airport. If you’re looking for a specific item, such as a travel pillow, you can search for this on the map, and receive a list of shops that sell travel pillows, along with detailed information on operating hours and deals and promotions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also plan your trip ahead of time by using indoor maps to determine the amount of time it takes to get to security checkpoints, your boarding gate, and all other airport checkpoints. Indoor mapping calculates the fastest route to your destination, so no time will be spent wandering around the airport. With this in mind, you won't have to worry about missing your scheduled flight!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Travel Information On-The-Go\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with wayfinding and navigation, airports can provide passengers with up-to-date information regarding flight numbers and schedules. From flight delays and layovers to gate changes and cancellations, airports can keep passengers informed by displaying real-time information on the map. This digital map can be accessed throughout the airport on digital directory displays, through QR codes on printed materials, or on a mobile application. For instance, with a mobile app, updates and directions can be accessed on-the-go through your mobile phone. Similarly, digital directories can be placed at airport gates, so that passengers can get flight updates while they wait to board the plane. With travel information available at your fingertips, keeping track of flight changes becomes simple and stress-free.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"E7XsHPqf3cV8UNcDH0M6g\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inclusive Travel Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With accessible and attainable indoor mapping, airports can promote an inclusive environment that accommodates both domestic and international travellers. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" creates maps with accessibility guidelines in mind, offering different languages and RTL text support to serve travellers all around the world. With Accessibility Mode turned on, individuals with accessibility needs, such as families with strollers and individuals bound to wheelchairs, can populate routes that prioritize ramps and elevators over stairs. Even more, indoor navigation systems can operate with voice commands or written instructions for those who are visually or hearing impaired. As an AODA compliant solution, these features ensure that maps are attainable, so that everyone can refer to them for information and navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Parking and Shuttle Services\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessing parking and shuttle services are one of the many \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use cases of indoor positioning at airports\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Finding a parking spot when you arrive at the airport can be a challenge, but with indoor positioning, travellers can visualize and access available parking on the digital map. When integrated with smart technology, you can simply pull up the map, locate the nearest parking to your terminal, and click on an available parking spot to book it. This ensures a seamless and hassle-free experience from the moment you park your car, to the second you arrive at your boarding gate.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to guided parking, indoor maps help you locate and access shuttle services. Upon arrival at an unfamiliar airport, passengers can utilize the digital mapping tool to lead them directly to their shuttle bus, train, or car. This ensures a seamless connection from the airport to your hotel, drastically improving your travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Baggage Claim\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Waiting for your baggage after a long flight is tiring and time consuming. With unpredictable wait times, baggage claim can take up valuable time that could be spent grabbing food at a restaurant or picking up necessities at a duty-free shop. Instead of making passengers wait at baggage claim, airports can use indoor positioning systems to notify passengers when their baggage has arrived. Even more, these notifications can direct them to the conveyor belt in which their luggage will arrive. This way, passengers can explore the airport and find their way back to baggage claim with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5riCUSFPKM4SH8thngBZFB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Emergency Aid\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a busy transportation hub, airports can also benefit from \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/safety/indoor-mapping-improves-emergency-planning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping to enhance safety procedures and emergency aid\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". With the ability to showcase different map views and routes based on different users, an emergency personnel map can indicate the location of individuals seeking help and areas where they keep safety equipment. This way emergency personnel can monitor, locate, and visualize incidents on a map in real-time. Meanwhile, a visitor map can enable travellers to request help and report incidents directly on the map. This notifies emergency personnel of their exact position and ensures that individuals get the help they need quickly and efficiently. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advertising and Proximity Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/4-use-cases-for-indoor-maps-at-transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use case for indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in a transportation hub such as an airport is advertising and proximity marketing. Digital directories can be implemented across the airport in key locations, such as gate entrances, and can be used to display advertisements. With passengers using directories for directions, it is an optimal location to drive attention to ads, while creating an additional stream of income for your airport. In addition, there is great potential for proximity marketing in airports. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning at airports\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can drive foot traffic to stores and restaurants by sending push-notifications of ongoing deals and promotions. For instance, while passing by a duty-free store, a passenger can be notified that beauty and cosmetics are 20% off. Alternatively, proximity marketing can drive sales of specialty services such as seat upgrades and first-class services. Not only does this increase revenue for airports, but it highlights amenities and discounts that passengers wouldn’t have been aware of otherwise.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for airports and transportation hubs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or how you can create an enhanced digital experience for passengers, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"9 Use Cases for Indoor Positioning at an Airport","slug":"9-use-cases-for-indoor-positioning-at-an-airport","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Aug 12, 2021","updatedAt":"Sep 30, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Transportation","slug":"transportation"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems are upgrading the way that passengers and employees \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"navigate through an airport\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Airports are large and complex venues that can create confusion for visitors. Indoor positioning systems can minimize this stress and create an easy and efficient airport experience, whether it be for the benefit of travellers or employees working within the venue. Here are some ways\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be used to deliver an enhanced and unique airport experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5s7R0UhHFP1WwIqfaX8vQE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Intuitive Wayfinding \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Turn-by-Turn Directions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navigating through a congested airport can create anxiety and stress, particularly when travellers are in a time crunch for a flight departure. With intuitive wayfinding systems, passengers and employees can get turn-by-turn directions from their exact location to any point of interest on the 3D digital map. Indoor positioning systems show users their current location among airport amenities and calculate the fastest route to their destination in real-time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Passengers can plan their trip to the airport based on the amount of time it takes to get to security checkpoints, a boarding gate and other important airport checkpoints. Smart Search can help travellers discover more around the airport by allowing users to search for keywords to receive a list of amenities or other locations. For example, a traveller can search “perfume” and be directed to a list of duty-free shops that are selling perfume and even receive information on deals and discounts. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Personalized Journey\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"People within an airport have different intentions, whether they are arriving or departing, or taking international or domestic travel. Because of these different intentions, individual routes may look different from others. For example, an employee map would look different from a traveller map as employees have access to certain sections of the airport used for equipment, storage, luggage, and more. Indoor positioning systems can be integrated into a 3D map along with passenger data to create a personalized journey. By accounting for visitor intent, the 3D map can instruct travellers to the best parking location and the most optimized route that hits all security checkpoints. Syncing data with airport maps allow for personalized messages, such as flight time, gate changes, security and baggage wait times, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A personalized journey can also account for accessible routes for those who need to be directed to an elevator, indoor shuttles, wheelchairs and more. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/the-importance-of-an-indoor-navigation-system-for-airports/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor navigation systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be set to operate with voice commands or written instructions for those who are visually or hearing impaired. When turning on Accessibility Mode, travellers can experience a personalized route that accommodates their needs. Arrivals and departures come from all over the world, and indoor navigation systems can accommodate many available languages and RTL text support to serve all individuals. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5X1cRgYMfq76aGFxqCm01p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Mobile Application\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our world is continuously creating new advances in technology, like the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/how-to-create-the-ultimate-fan-experience-in-stadiums-arenas\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"rise of digital stadium tickets and concert QR codes.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" Airports can use this same idea of digital tickets for boarding passes. A mobile application can use indoor positioning systems to easily display boarding passes on a passenger’s handheld device at convenient times. When using an indoor positioning system, passengers can navigate through the airport and their smartphone will automatically display a mobile boarding pass when entering key touch points such as check-in, bag drop, passport control, and departure gates.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A mobile application can automatically display the necessary information to make passengers’ lives easier, instead of spending time searching through their devices or on-hand paperwork. A mobile application can keep all data and services in one centralized location with access to indoor maps and wayfinding that are the same on an airport website or directory, keeping a consistent and seamless mapping experience no matter the platform.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Reclaiming Baggage\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Baggage claim is the last step before finally making it home. With indoor positioning systems, passengers arriving at an airport would be able to receive a notification that directs them to the carousel in which their baggage will arrive. Indoor positioning systems can also track wait times on baggage arrivals so you can explore the airport while waiting for your luggage. Indoor positioning systems are able to tag luggage so travellers can see how long their baggage will take to arrive. This will clear up space by the conveyor belt, allowing travellers to grab their baggage easily without congestion. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7vHe6Lv9Ylbt3LviVM0YfA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Airport Security\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems can be used to ensure security details are spread out appropriately to cover all areas. A “panic button” can be implemented into indoor navigation systems to set off an alert notifying security of a user’s exact position to find them immediately. Another indoor positioning tool that security can use is a “man-down” alert that notifies security when a person has suffered a fall from an accident or by fainting.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These technologies can be life-saving as they ensure individuals get the help they need as fast as possible. Airport security can be increased by providing urgent alerts with turn-by-turn directions to evacuate the building in the event of an emergency. Indoor positioning systems can also track occupancy levels during a mass evacuation to ensure no one is left behind in the building.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Data-Driven Space Planning \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can use 3D digital indoor maps to highlight attractions, such as retailers, food courts, restaurants, and airport lounges, while seeing the logistics of the spatial layout of amenities. Insights and analytics provided by indoor positioning data can be used to redesign the layout of their airport to avoid overcrowding. Airports can see which amenities on the map are the most popular and make sure they are in the most optimal location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can also view missed searches on the map to see what people are looking for and consider adding it to the venue to increase revenue and foot traffic. Heat maps and foot traffic analysis can provide useful information that can lead to new services, more walkways, alternative routes to and balance congestion. These changes can be made seamlessly with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" platform, where airports can redesign their layout in a draft mode to see which spacing is the most suitable for their venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Proximity Messaging\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can use indoor positioning systems for proximity marketing, which can drive foot traffic to amenities within the airport by sending customers mobile marketing messages, such as coupons, loyalty offers, and more as they approach various retailers. Indoor positioning systems can allow travellers to review services, menus, promotions, and prices before they reach desired vendors, so they can ensure they have all the information they need upon arrival.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity marketing also can drive sales of specialty services, such as duty-free products, seat upgrades, and first-class services. As a traveller navigates through the airport, they can be presented with flyers to redeem duty-free coupons before boarding the plane, ensuring they get the best bang for their buck. In the event of a flight delay, proximity messaging can be used to notify passengers, and airlines can even send coupons, such as a free meal, to those waiting to board. This can help ensure that everyone has the most optimized experience, even when dealing with a frustrating delay.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Asset Tracking \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Employees need to work using the most efficient routes possible to avoid delays and execute an accurate and safe airport experience. Asset tracking is essential in airports as employees are constantly maneuvering to various airport zones to hunt down equipment such as pallet dollies, baggage trolleys, container trailers and ramp leaders. Airports can eliminate bottlenecks in human resources and disruptions in workflows when using indoor positioning systems to create location-based management. Airports can monitor staff carts to make sure key duties, such as maintenance and housekeeping, have been completed in the proper areas.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning can also be used for authorization or prohibition in different areas to ensure the safety of all employees. Automatic geolocated notifications can be implemented within indoor navigation technology to remind employees of tasks when entering a certain area. Asset tracking can be used by employees to alert others if a piece of equipment needs to be fixed due to damages. For example, employees can locate assets on the indoor map and add a repair request that will be immediately sent to technicians. A notification can also be sent out to all employees notifying them of the damaged equipment to avoid usage. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mFg3NimwxbvmqEvr6pb9x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. Shuttle Services\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After arriving at your destination, the travel experience is still not over as you need to get to your hotel. Shuttle services can be confusing when arriving at an unfamiliar airport, but a successful travel experience includes a seamless connection to transfers from the airport to the hotel. While passengers claim their luggage, they can be directed to shuttle services and easily navigate their way directly to the right car or bus. Indoor positioning systems can be used to direct users to their exact bus instead of having to find a guide to tell you where to go. Indoor positioning systems eliminate leaving without someone in your party and can also allow employees to see wait times if a party is running behind due to a flight or baggage delay. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. Location Sharing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems can allow for location sharing between individuals. Location sharing can benefit individuals in an airport who want to see where their friends, families, and colleagues are. Users can send their exact location in real-time with turn-by-turn directions on how to get there. This can account for tracking children to avoid a “Home Alone” situation. If Kevin’s family had used an indoor navigation system, their trip could have gone smoothly and avoided a lot of stress from concerned parents. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location sharing can also be beneficial in the event of a large group travelling together, such as a school trip. Teachers need to keep track of students to ensure no one gets left behind. Along with calling names from an attendance list, teachers and supervisors can use indoor positioning systems to see a student’s whereabouts as they navigate through the airport, keeping all students safe and ensuring they get on their flight.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3QGXGMFNhZMRPtOGufHSwz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can optimize passenger flow and increase customer satisfaction by implementing indoor positioning systems. Beyond just travellers, even employees can benefit from increased productivity through equipment tracking and efficient path planning. To learn more about how you can optimize your airport, contact us or book a demo today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/cs/c/?cta_guid=f343df2e-5333-4c01-a5bf-e7698bdc8b9a&signature=AAH58kG5-Hep7JzhdwZCjXn550N_-lKRqQ&pageId=52681246763&placement_guid=c9652360-f7a6-4d60-ab5e-305bbbe4da43&click=e0e60d47-e443-42e7-8fae-4c7e3fd59c91&hsutk=ac3403004020aaccc475e65072cdc5c8&canon=https%3A%2F%2Fresources.mappedin.com%2Fblog%2F9-use-cases-for-indoor-positioning-at-an-airport&utm_referrer=https%3A%2F%2Fresources.mappedin.com%2Fblog%2Ftag%2Ftransportation&portal_id=6215563&redirect_url=APefjpHUuTAQPqxoeMMtUr1lKMij5AisXR_2fJ4NYWZRWRDCVG8toklq0PaRF6LJVoRvZhxw7iO5SpukcCp_b_vTJQPSUSUjLFNBubRtaJ8r0NtWf2Vudc67rRqOtsO6tBkRrWvHocSR68jGYwQWtH7-9K9oe-BNrtdMVJqQQ4Z1UwNOvs4VNqhhsizx_BKt34GsYH2e7tR6gwzIF_mY0_EyNCuj-GC7KVIzelNLCE6nCryLnEF82PXOb4PeuuTUjrFY0K2nP62bdEmQrHMXcHvo4NV9e52x7A&__hstc=174179069.ac3403004020aaccc475e65072cdc5c8.1641410185211.1641824392778.1641827707804.10&__hssc=174179069.13.1641827707804&__hsfp=2234910243&contentType=blog-post\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digitize Your Mapping 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