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Find out how airports can use digital maps with blue dot navigation to provide the best travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1QNXEc4LJm5OuTvO0v3t7p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What is Blue Dot Navigation?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning, users can see their precise location represented by a blue dot within the context of an indoor map. Similar to outdoor GPS, users are not required to enter a \\\"start\\\" destination and as they begin to follow along a route, the blue dot moves with them, providing an enhanced navigational experience. This is also known as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Indoor Positioning System (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide wayfinding and additional context to users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1AkMwkG19zFe7OIeUoAle2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"The Future of Aviation with Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning and wayfinding, passengers can receive a personalized journey with turn-by-turn directions from the moment they park their car to the second they arrive at their gate. Instead of rushing to catch a flight, this technology guides passengers through crowded airports in the most efficient way possible, ensuring a seamless and stress-free travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Use Blue Dot Navigation for Airports?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While booking a flight is fun and exciting, navigating through an airport is not. Locating busy terminals and departure gates can be stressful, especially when timing is of the utmost importance. With blue dot technology, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/the-importance-of-an-indoor-navigation-system-for-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"airports can make navigation simple\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" by providing helpful directions and additional context to travellers. Integrated with proximity messaging, airports can also send alerts to passengers of delays or interruptions along their route. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Find Your Ride\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding your way around an airport doesn’t have to be confusing. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital mapping and navigation technology\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" helps you promptly locate your boarding gate, terminal, baggage claim, and the closest ticket counter. You can also navigate the shortest route between multiple stops and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/blog/2022-03-23-augmenting-directions/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"determine how long it will take to reach important airport checkpoints\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling you to plan your trip ahead of time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5vAyWtX8jKvc0A5Hf6EhLO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stay Up-to-Date\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With digital mapping technology, airports can provide passengers with up-to-date travel information regarding flight delays and cancellations, gate changes, weather conditions, and more. For instance, personalized messages can inform passengers that they’re scheduled to board the plane in half an hour. This information can also be accessed with digital directories throughout the airport, or on QR codes placed on plane tickets. With real-time travel information available at your fingertips, keeping track of flight changes is simple.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Gain Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A navigation system also \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"provides airports with valuable insights and analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Airports can better understand how travellers move through the space, analyze search data to determine the most popular destinations, view top category selections, device usage, and more. These insights can be used to redesign the airport layout to avoid overcrowding, optimize passenger flow, and ensure the most popular amenities are placed in the most optimal locations. Missed searches can also indicate areas of potential investment that would drive increased revenue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"78iDCjWo90n8a4ML1TiY5l\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Outdoor-Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With an indoor mapping platform on-hand, travellers can enjoy seamless indoor outdoor navigation at airports. Simply locate the closest parking to your terminal, populate the fastest route to the airport entrance, and follow step-by-step directions to your boarding gate. This navigational tool also ensures a seamless connection from the airport to your hotel through shuttle services, delivering an enhanced passenger experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Real-Time Facilities Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Mappedin’s platform, facilities teams can edit maps in real-time, meaning visitors can rely on accurate directions and information at all times. From long-term venue changes, to small or temporary changes, airports can ensure that maps are consistently up-to-date. For instance, if a particular area is closed, you can mark this as off-limits on your map and redirect visitors through a different route. You can make quick changes to labels on the map, rearrange rooms and amenities, customize branding, and much more. These tools make maintaining, updating, and growing your maps a simple task. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"A Variety of Solutions to Fit Your Journey\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Passengers can access digital maps from a variety of touchpoints including web, mobile, and digital directory displays. Airports can implement this navigation technology into their existing mobile apps, on their website, or on printed materials through QR codes for directions and updates on-the-go. With digital directories in key locations, such as boarding gates, passengers can get flight updates while they wait to board the plane. With a wide array of digital mapping solutions, airports can enhance the travel experience from all angles. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"43Y9HDOXQzLu6NvApGt6cq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Transportation Reimagined\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/indoor-mapping-in-airports-enhancing-the-passenger-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can provide seamless navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for thousands of passengers on a daily basis with an integrated transportation hub. With Accessibility Mode turned on, individuals with accessibility needs, such as families with strollers and individuals bound to wheelchairs, can populate routes that prioritize ramps and elevators over stairs. Indoor navigation systems can also operate with voice commands or written instructions to ensure that maps are attainable and accessible to all.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Create a Smart Travel Environment\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can create a smart travel environment by combining accurate positioning and blue dot wayfinding with a digital map. Along with providing the fastest route, indoor mapping technology can integrate with ads, promotions, and proximity messaging to highlight retail offerings. Indoor positioning technology can notify passengers of a sale at a nearby retail space or simply highlight a key destination for travellers such as security check-in or baggage claim. Moreover, airports can improve operational efficiency through \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/4-use-cases-for-indoor-maps-at-transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"data-driven space planning and asset tracking.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets Mappedin Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Mappedin’s indoor mapping platform, convert 2D blueprints of your airport into digital, intuitive, 3D transit maps. Using our simplified \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Creator and Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", make edits to your map in real-time and distribute the latest changes and property details across multiple platforms including web, mobile, and directory kiosks. Mappedin's permission levels allow facilities teams to collaborate in one centralized tool, simplifying your workflow and map management.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7teeUcmMUAmcbYBANLilN4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Blue Dot Navigation For Airports Frequently Asked Questions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do You Need an Internet Connection While Navigating?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No. Once the map has been loaded, you do not need an internet connection for blue dot wayfinding. The blue dot experience does require indoor positioning, but will function without an internet connection. For blue dot using Apple devices, wi-fi should be on but does not need to be connected to the venue wi-fi. This way, positioning systems can see access points and the blue dot experience will work in its more accurate form.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Is An Indoor Positioning System Without Beacons?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Infrastructure-free systems do not require beacon technology, and rely solely on a user's mobile device and the WiFi within a venue. Apple’s indoor positioning is an example of this as it uses your existing WiFi to achieve GPS-level accuracy in indoor spaces by using the radio frequency (RF) patterns of your WiFi access points. Infrastructure-free in this case is a cost effective solution. Positioning systems that utilize hardware such as beacons can be implemented to supplement infrastructure-free solutions but can come with a large price tag both to set up and maintain over time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Other Technologies Can Be Integrated With Indoor Navigation Systems?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are several integrations that can be layered onto an indoor map. Indoor positioning technology can be used to pinpoint a user's precise location and enable other experiences such as location sharing and proximity marketing. Augmented Reality (AR) can be layered on top of the digital indoor map to provide another level of context for users and to further enhance the travel experience. Users can simply hold their device within the venue and see virtual elements that deliver relevant information.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"transportation hub mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on our website, or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for a free airport wayfinding demo.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"1QNXEc4LJm5OuTvO0v3t7p","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1QNXEc4LJm5OuTvO0v3t7p/ee8b72e652694bd47affc90172542506/airplane.jpg","contentType":"image/jpeg"}},{"contentful_id":"1AkMwkG19zFe7OIeUoAle2","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1AkMwkG19zFe7OIeUoAle2/f51f338183a42756e8eef1540682fa1b/woman_holding_phone_with_digital_indoor_map_mappedin_blue_dot_positioning.jpg","contentType":"image/jpeg"}},{"contentful_id":"5vAyWtX8jKvc0A5Hf6EhLO","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5vAyWtX8jKvc0A5Hf6EhLO/fed6d39707ff3917ad9d9237ec0ca4d7/navigating_an_airport_with_luggage.jpg","contentType":"image/jpeg"}},{"contentful_id":"78iDCjWo90n8a4ML1TiY5l","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/78iDCjWo90n8a4ML1TiY5l/9b37242d27d5a8da21f08fbbdc2f7972/airport.jpeg","contentType":"image/jpeg"}},{"contentful_id":"43Y9HDOXQzLu6NvApGt6cq","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/43Y9HDOXQzLu6NvApGt6cq/64c6f255cdf57cb9ba17270d543873bf/departure_board_inside_an_airport.jpg","contentType":"image/jpeg"}},{"contentful_id":"7teeUcmMUAmcbYBANLilN4","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7teeUcmMUAmcbYBANLilN4/08e9f28b4c1340fa7edd5dbc754964b2/airport_4.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/78iDCjWo90n8a4ML1TiY5l/9b37242d27d5a8da21f08fbbdc2f7972/airport.jpeg"}},"pdf":null,"relatedPosts":[{"title":"Blue Dot Navigation For Colleges & Universities","slug":"blue-dot-navigation//colleges-universities","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Mar 17, 2022","updatedAt":"May 19, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Campuses","slug":"campuses"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Having trouble locating classrooms, amenities, and services on campus? Navigating between several buildings, floors, and indoor-outdoor components on a university or college campus can be extremely challenging. But with blue dot navigation, it doesn't have to be.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding your way around campus can be easy, intuitive, and timely. Find out how.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What is Blue Dot Navigation?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When navigating the outside world with applications such as Apple Maps and Google Maps, we can see our real-time location with a little blue circle, also known as blue dot. Similarly with indoor navigation, our precise location is represented by a blue dot within the context of an indoor map. With blue dot operating in real-time, users can see their location moving on the map as they follow step-by-step directions, providing accurate positioning and seamless navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1JhhLJ7l6Y4FtCAEBzBtep\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Indoor Positioning System for Colleges and Universities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning technology combined with digital maps enables blue dot navigation, thereby creating an enhanced \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding experience for colleges and universities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Operating in real-time, students aren’t required to enter a “start” destination, as the blue dot detects their exact location and moves with them through the campus. If a student strays from their path, the navigation will update automatically to guide them back on course. Along with providing helpful turn-by-turn directions, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-indoor-mapping-for-universities-and-colleges/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"an indoor positioning system can also unlock additional experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" such as virtual campus tours, contact monitoring, room booking, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Use Blue Dot Navigation For Colleges & Universities?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Colleges and universities are large, confusing, and have both indoor and outdoor components. Blue dot navigation ensures that students and visitors can locate an upcoming class or nearby food vendor without complications. For instance, students can utilize a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/implementing-a-successful-campus-navigation-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"campus wayfinding app\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to avoid getting lost when navigating from dorm rooms to lecture halls to other campus buildings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5IeHSEEJp0pPy0I6F4OAh6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Enhanced Campus Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navigating a college campus can be overwhelming, stressful, and difficult. Even returning students, visitors, and staff members run into problems trying to locate classrooms, amenities, and services. Pairing blue dot navigation with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/benefits-of-indoor-mapping-for-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping helps enhance the campus \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"experience by equipping students and visitors with a tool to navigate and familiarize themselves with your college or university. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Outdoor-Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With seamless outdoor to indoor blue dot wayfinding, students and visitors can avoid wandering around campus and confidently navigate between and within buildings, floors, and both the indoor and outdoor campus components.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"xreSI16SRyskkAVJ3Xn8X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Advanced Accessibility\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With an AODA compliant blue dot navigational tool, colleges and universities can ensure an accessible and inclusive environment for everyone on campus. With Mappedin’s Accessibility Mode and optimized pathing, staff and students can populate accessible routes that prioritize ramps and elevators over stairs. Everyone can access tailored directions whether they’re using a mobile phone, laptop, iPad, or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Find Your Way\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" helps students and visitors find their way around university and college campuses with ease. With the ability to see your location in real-time and populate directions between multiple stops, it becomes stress-free locating classrooms, study spaces, restrooms, food vendors, and all other amenities. For instance, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/university-of-ottawa-relieving-student-stress/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"University of Ottawa allows students to search for a professor and receive step-by-step directions directly to their office\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". As an efficient wayfinding solution, students can also pre-plan routes to save time and avoid late arrivals.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2nYIicf3QG0yR6nsfDiseo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stay Informed\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Different university and college buildings may offer different indoor facilities and amenities. Digital maps with blue dot wayfinding enable maximum discovery of the varying classrooms, study spaces, and services located within these buildings. With helpful directions, and at-a-glance information at your fingertips, students and visitors can stay  informed of campus offerings and how to access them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IPS also enables colleges and universities to layer on real-time push notifications as people navigate through campus. These details can be relayed to students and staff relevant to their location, so if someone is passing by the bookstore, they will receive a personalized notification regarding ongoing sales and promotions. These notifications are also useful for lecture cancellations, changed meeting times and locations, wi-fi details, and promoting campus news. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Put Safety First\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital campus maps can also be used to increase safety for students and visitors. Your map can include the location of campus security, fire extinguishers, emergency exits, and other security facilities. Paired with the ability to send push notifications, campuses can send emergency notifications to individuals in specific locations. For example, all those within a certain building can be sent an alert to evacuate through the emergency exits highlighted on the map. With blue dot technology, students can also send their location coordinates to first responders if they’re in need of assistance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets Mappedin Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides indoor mapping for 700+ venues in 30+ countries around the world. Our industry-leading tools power 550,000,000+ square feet of data, wayfinding, and indoor maps. With a readily available integration with Apple, we provide infrastructure-free \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail//blue-dot-navigation/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" through \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/imdf-export/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IMDF\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and fingerprinting. This experience is seamless and does not rely on hardware installations or application downloads.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our platform enables \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/how-to-use-indoor-mapping-at-your-college-or-university/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping and navigation experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" across your entire portfolio of digital touchpoints. From your website, to mobile applications and touchscreen digital directories, visitors can rely on an accurate and intuitive wayfinding experience. With simplified \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor tools\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Mappedin’s platform makes maintaining, updating, and growing your campus maps a simple task.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2UZr0k6drlnLynITtszfcc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Become A Smarter Campus\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Colleges and universities can create a smart and digital campus environment by combining indoor positioning and blue dot wayfinding with an accurate and interactive map. While providing intuitive  navigation, digital maps can promote ongoing news, events, and safety bulletins. Moreover, Mappedin’s advanced technology can easily work with your latest software and devices.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Real-time Campus Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is the foundational layer for your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/the-benefits-of-interactive-campus-maps/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"interactive campus map experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". The Map Editor makes it simple to edit location information and alter the appearance of your campus map when locations shift or new buildings are added. Edits made within the CMS will reflect across all platforms from school websites to a campus map app. The Analytics Dashboard shows valuable data on user searches, category selections, device usage, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"48uVEebqJ3Xo4xZ2Y5a6YZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Blue Dot Navigation For Colleges & Universities Frequently Asked Questions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Is the Blue Dot on the Map?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On a digital map, a simple blue dot lets you know your real-time location and allows you to continually reference that location as you walk around campus. It makes getting around so much easier. A student or visitor can simply load the map on their device and locate themselves while navigating the college or university campus.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do You Need an Internet Connection While Navigating?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No. Once the map has been loaded, you do not need an internet connection for blue dot wayfinding. The blue dot experience does require indoor positioning, but will function without an internet connection. For blue dot using Apple devices, wi-fi should be on but does not need to be connected to the venue wi-fi. This way, positioning systems can see access points and the blue dot experience will work in its more accurate form.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Are All Routes Calculated or Are All Routes Stored as Is?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Routes are stored as is, meaning when the pathing network is fetched on the client application side, it can work offline without an internet connection. Mappedin wayfinding is powered by the pathing network managed in the Mappedin CMS which algorithmically finds the shortest path between two locations on the map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"colleges and universities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", visit our website or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3336849507735584,"src":"//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=120&h=90&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=240&h=180&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=480&h=360&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=720&h=540&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=960&h=720&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=1440&h=1080&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5IeHSEEJp0pPy0I6F4OAh6/4c25efcf45e5b5328cb23342107059ae/college_or_university_campus.jpg?w=3793&h=2844&q=50 3793w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Blue Dot Navigation For Shopping Malls","slug":"blue-dot-navigation/malls","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Mar 16, 2022","updatedAt":"May 16, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is the leading provider of indoor mapping experiences for shopping malls around the world. Our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"software for shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provide Mappedin customers with real-time map management and intuitive wayfinding for shoppers. Blue dot is a navigational tool that takes this experience a step further.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue Dot Navigation For Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Blue Dot Navigation?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot navigation refers to the blue circle seen on popular navigation apps such as Google and Apple Maps, which represents your location within a space. As you move, the blue dot updates to reflect your current location. Real-time navigation updates are the difference between blue dot and other types of digital wayfinding. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning System (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems (IPS) are required to enable \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation for buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". IPS is a network of digital devices used to locate people or objects, particularly across indoor buildings where GPS signals cannot penetrate. Blue dot requires indoor positioning technology in order to understand a user’s latitude and longitude and display their location within the context of a digital map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Use Blue Dot Navigation For Shopping Malls?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps are now commonplace in shopping malls and can often be found on digital directory signage, the mall’s website, or shopper mobile applications. While these mapping solutions provide shoppers with easy-to-use A to B wayfinding, blue dot navigation takes this experience to the next level. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/miracle-mile-shops-helping-visitors-navigate-1-2-miles-of-unique-stores\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Miracle Mile Shops enabled blue dot wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for their Las Vegas mall through Mappedin’s Responsive Web App, allowing shoppers to see their precise location within the map. As users navigate to a particular store, restaurant, or theatre, the blue dot moves with them in real-time, providing accurate and elevated wayfinding. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"26pLGcuciPhFaW899Alffq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping Experience Made Easy\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-time \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-positioning-systems-for-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"positioning for shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" enables a guided wayfinding experience by allowing users to find directions from their exact, current location on the map. As shoppers load the mall map on their smart devices, they are immediately given context for their location with a visual blue dot. This solution also allows visitors to skip the “from” step when leveraging wayfinding - because the map understands a user’s starting location, shoppers must simply enter their end destination to receive turn-by-turn directions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhanced Shopping Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with making the indoor navigation experience more simple for shoppers, blue dot wayfinding can be used in conjunction with other location-based technology to provide an enhanced shopping experience. Since blue dot wayfinding is possible through both Mappedin’s SDKs and Responsive Web App, our clients can ensure they offer a mapping experience to their visitors that is both enhanced and consistent. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Find Your Store\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether shoppers are searching for a specific product, brand, category, or retailer, digital maps of your shopping mall make this process simple. Users can search by a variety of criteria to find their store and blue dot wayfinding seamlessly guides them to their destination.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1C1BPY79Btat2tA1UR8B44\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stay In the Know\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once an indoor positioning solution exists at your venue, mall owners and operators can harness this technology to implement proximity marketing. As shoppers navigate through the mall, they can receive personalized alerts about nearby deals and events. With this information at their fingertips, shoppers can make informed decisions while staying in the know. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights & Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mall managers and retailers alike can review location insights and analytics to gain a better understanding of how visitors move through your property. For example, understanding certain areas that are highly trafficked compared to those that may get overlooked by shoppers. Optimize the layout of your indoor space using location-based data and analytics from accurate positioning systems to create effective marketing strategies that will target customers accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Updates\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s blue dot technology provides users with turn-by-turn directions from their current location. As shoppers navigate the mall, their blue dot position updates in real-time on the map. If users stray too far from the suggested route, the map will update and provide the new shortest route to their destination. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Allocate Resources\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot positioning can be used for assets as well as people. By layering asset tracking with the digital mall map, mall operators can easily locate resources across indoor environments. From sanitation stations and cleaning carts, to security or stroller rentals, these resources can be allocated correctly to ensure safe and efficient operations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1Cw9aWvpLYIDnN2gJN4S59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Sets Mappedin Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convert your 2D mall blueprints into 3D interactive mall maps with Mappedin’s indoor mapping platform. Mappedin has advanced mall navigation software to simplify your workflow. With our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Creator and Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can collaboratively manage your indoor maps from the all-in-one tool and distribute the latest versions across multiple consumer facing platforms including, web, mobile applications, and directory kiosks. For shopping mall portfolios, map admins can grant editing access to local mall managers and bring your mall map concept to life, managing all your venues in one place.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Mall Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From within the Map Editor, you can customize your mall maps to ensure your branding is consistent with other digital or in-person experiences you offer. Any edits to your mall maps can be made in one centralized editor and deployed in real-time across all of your wayfinding experiences. This approach provides customers with the most up-to-date version of your property maps, regardless of device. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Outdoor-Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Mappedin is an indoor mapping platform, we understand that the navigation journey often begins before entry which is why our maps are designed to provide seamless indoor to outdoor navigation. We work with outlet malls around the world and provide the optimal route from building to building and retail venues such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/hudson-yards-creating-a-solution-for-the-future-of-cities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to offer shoppers a multi-building mapping experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3FAvIvKvkmA6BqtcQ9G7g7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create A Smart Shopping Environment\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By combining indoor positioning and blue dot wayfinding with an accurate and interactive map, malls can \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"create a smart and digital shopping environment\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Along with providing intuitive wayfinding, indoor maps can drive additional traffic to your website or mobile app, promote deals and events, increase efficiencies, yield valuable insights and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue Dot Navigation For Shopping Malls Frequently Asked Questions \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Do I Need Shopping Mall Maps? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s shopping mall software platform allows personnel such as a mall manager to edit their digital mall maps. Users can manage details of the shopping mall and its stores and update everything from hours of operation, tenant listings, map routes, directories, and more in our user-friendly shopping mall software.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do Maps Find Your Current Location?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The maps find your current indoor location using some form of indoor positioning technology where your latitude and longitude are collected, whether through geomagnetic, beacon, wi-fi access points, radio signals, RFID, or inertial sensors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are Shopping Mall Wayfinding Directories Still Relevant?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes, shopping mall wayfinding directories are still relevant! Directories should be placed in key areas, including main entrances and busy gathering points such as the food court, to help guide shoppers on their wayfinding journey. From the digital directory, users can browse category listings, search for a specific brand or retailer, or simply view the map to see what options exist. Shopping malls can also \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/directory/feature-101-directory-ads/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use directory signage to showcase ads\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" during idle usage. To learn more about Digital Directories, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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Buildings","slug":"blue-dot-navigation","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Mar 7, 2022","updatedAt":"Mar 7, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot: What is it? How does it work? What’s the difference between blue dot and wayfinding? What’s the best indoor positioning system? Read on for answers to these and many more questions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation For Buildings\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Blue Dot Wayfinding?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The answer to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"what is blue dot wayfinding\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding\"}},{\"nodeType\":\"text\",\"value\":\" is actually quite simple. Blue dot wayfinding describes a navigation experience that most are familiar with, whether you realize it or not. In popular outdoor mapping apps such as Google or Apple Maps, the movement of your real-time location is reflected with a visual blue dot.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Experience\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Outdoor navigation apps detect your real-time position from Global Positioning Systems (GPS), which are primarily powered by satellites. Indoor spaces, however, cannot rely on satellites to penetrate through multi-floor buildings and provide accurate wayfinding. Indoor mapping companies such as Mappedin must use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" techniques to generate the same blue dot experience that has become so familiar. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Blue Dot: What's the Difference?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While wayfinding and blue dot differ in their dependencies and level of detail, both ultimately perform the same service of guiding a user from a starting point to their end destination. In order to provide \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"}},{\"nodeType\":\"text\",\"value\":\", the software must understand your location as it updates in real-time. This experience is slightly more complicated as it requires positioning infrastructure (discussed in more detail below), but it also yields more accurate positioning and an enhanced wayfinding experience. If a user strays from their path, for example, the navigation will update automatically to guide them back on course. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Standard A-B wayfinding provides a more simple indoor navigation experience but does not require any additional technology. All that is required is for a user to input their start and end destinations, and the map will display the most efficient route from point A to B. Even without positioning, indoor wayfinding can account for multi-floor and multi-destination routes and factor in accessible routes that prioritize ramps and elevators over stairs and escalators. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"cCRE5EiarzoZZVvuJV4lG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Follow Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As users navigate a venue, Follow Mode ensures that the map automatically rotates for every turn along the way without requiring you to manually pan or move the map to keep up. Blue dot wayfinding takes this experience to a new level by having the camera focus on the blue dot in top-down or third person view angles throughout the whole journey. Visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"developer guide\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/camera-controls/\"}},{\"nodeType\":\"text\",\"value\":\" to learn more about Mappedin camera controls. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning Systems (IPS) \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor positioning system is a network of devices used to locate people or objects, specifically in locations where GPS lacks precision or is not an option. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning and indoor mapping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/indoor-positioning-vs-indoor-navigation/\"}},{\"nodeType\":\"text\",\"value\":\" are two separate systems, but can be used in conjunction to provide an enhanced navigation experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bluetooth Beacons\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bluetooth Low Energy (BLE) beacons are likely the most well known indoor positioning technology. Beacons are installed throughout a venue and as smartphone or smartwatches pass by, they pick up on a signal from nearby beacons. These devices are able to calculate the rough distance between beacons, therefore estimating a user’s indoor location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wi-Fi Networks\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wi-Fi networks are used similarly to BLE beacons but where beacons can be battery operated, wi-fi typically requires an external power source. Existing Wi-Fi access point providers such as Cisco and Aruba have added geo-fencing and proximity capabilities to their enterprise offering. Network users running an enabled application can determine their rough location indoors.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5lUpWrzg2NeXFdm7N4Umhg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Radio Frequency Identification (RFID)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"RFID system consists of a transponder, a receiver and transmitter and uses electromagnetic fields to automatically identify and track tags attached to objects. When triggered by a nearby reader, RFID tags transmit digital data back to the reader. RFID tags can be associated with people, equipment, or other objects to quickly find their location indoors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Inertial Measurements\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Many companies, including chipset manufacturers, have used onboard motion sensors built into every mobile phone to perform what is called “inertial navigation” - guessing positions using physical motion sensing and last known position.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geomagnetic\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geomagnetic is perhaps the newest and most cost effective solution to indoor positioning. At Mappedin, we refer to this as infrastructure-free indoor positioning because this solution does not require any hardware installations (e.g. beacons or RFID tags). Using magnetic sensor data from smartphones, digital maps can display a device’s current position. Mappedin works with Apple to provide \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot wayfinding for iPhones\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-imdf-export/\"}},{\"nodeType\":\"text\",\"value\":\" and IndoorAtlas to showcase \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"real-time location for Android\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/real-time-location-for-android-devices\"}},{\"nodeType\":\"text\",\"value\":\" devices. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is the Best System for Achieving ‘Blue Dot’ Indoors?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The best system depends on a variety of factors, including goals for the solution, budget, venue size and complexity, existing infrastructure, number of floors, and more. Because each of these will be unique for every customer, rather than provide a one-size-fits-all suggestion, it is important to look at the following performance criteria:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accuracy:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" What is the realistic accuracy that can be expected under normal or suboptimal conditions? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cost to achieve desired performance:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How much will it cost to implement, own, and maintain? Certain systems may have low implementation costs but require quite a lot of maintenance at an additional cost. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Response time:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How long does it take for the system to respond? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Reliability:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How well does the solution function indoors? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For customers who are starting from scratch, we believe Apple’s infrastructure-free is an extremely effective solution and will continue to improve with time. Because no hardware is required, this is a low-risk way to see the impact of having blue dot capabilities within your venue. However, as different indoor environments likely yield different recommendations, Mappedin would love to work with you to find the right indoor positioning solution for your business. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation FAQs\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Maps Finds Your Current Location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The maps find your current location using some form of indoor positioning technology, whether geomagnetic, beacons, wi-fi, RFID, or inertial measurements. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Do You Need an Internet Connection While Navigating?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once the map has been loaded, there is no need to be connected to the internet for blue dot wayfinding from one location to another. The essential blue dot experience does require indoor positioning GPS, but will function without an internet connection. For blue dot using Apple devices, wi-fi should be on but does not need to be connected to venue wi-fi. In this way, positioning systems can see access points and the blue dot experience will work in its more accurate form. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Are All Routes Calculated or Are All Routes Stored As Is?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Routes are stored as is, meaning when the pathing network is fetched on the client application side, it can work offline without an internet connection. Mappedin wayfinding is powered by the pathing network managed in the Mappedin CMS which algorithmically finds the shortest path between two locations on the map. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4981537428667338,"src":"//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab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