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    "result": {"data":{"contentfulComposePage":{"title":"The Importance of Digital Maps for Trade Shows and Exhibitions","seo":{"title":null,"description":"Trade show maps provide attendees and exhibitors alike with easy and intuitive navigation of large-scale events, but their use cases don't stop there."},"content":{"author":"Cara Hueston","publishDate":"Sep 2, 2021","updatedAt":"Jan 17, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade shows and events are thoughtfully laid out to ensure that attendees are able to find the booth, exhibitor, company, or brand that they are after. In order to allow visitors to visualize the space, a trade show map is designed and distributed. Often, this takes the form of a static indoor map, either online or on paper. There are many benefits to creating digital, engaging, and interactive maps to display for visitors. Read on to learn more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5QOi5GTfiXDgOGR5x7BE3y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Intuitive Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive Trade Show Map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show maps provide attendees and exhibitors alike with an easy and intuitive way to navigate complex venues and large-scale events. With a digital map in place, visitors can enter a company name, booth number, specific products and services, or other locations of their choosing and be provided with the most efficient path. This service increases efficiency, allows visitors to easily find their way, and removes the guesswork for all attendees.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping platforms\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's can even account for multi-stop routes and accessibility filters, such as avoiding stairs and escalators. Interactive maps also provide a cost-effective way for event planners to offer maps in a variety of different languages. Rather than printing hundreds or thousands of maps in different languages, visitors can simply toggle between them on a digital, interactive map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrating your trade show map with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" is another way to enhance the visitor experience. Indoor positioning systems allow users to see their precise location within the context of the venue and provide accurate turn-by-turn directions as attendees navigate the trade show floor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"xucluutv5uq4kR4sUhUtv\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vendor Discovery\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Booth Information\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While some trade show attendees know exactly which booths or companies they want to see at the event, others may not have done any research before the show began. Without an indoor mapping platform, these visitors may spend the duration of the event aimlessly wandering the exhibition hall. Not only does an interactive map help users who know exactly where they want to go, but it can also provide additional information on what businesses and services are available at the venue. Location details can be easily displayed for attendees, including company name, business website, social media accounts, booth number, business industry or market, and so on.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search & Category Displays\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Features such as Smart Search and category listings can take a trade show map to the next level. Smart Search allows visitors to search by a variety of different terms in order to find their destination. This flexibility is imperative for an event such as trade shows, where users will have varying degrees of information. For example, at an office supply trade show, exhibitors could search by product (e.g. pens, printers, whiteboards), brand (e.g. HP, BIC, Xerox), category (e.g. electronics, furniture, health and safety), or by a specific company or booth number. With an intelligent search platform and detailed category listings, attendees can be sure to make the most of their time in the exhibition centre. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"l7IpSgYzQlP7LkWG0Issj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Marketing & Sponsorships\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Engage & Attract Customers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Organizers of events and trade shows can also drive additional revenue through marketing displays and sponsorships with the use of an indoor navigation platform. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\", for example, includes the ability to showcase deals, promotions, and events occurring within your venue. Another touchpoint, a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\" mapping solution, is a cost-effective technology that trade show managers can use to expose ad content and events through integrations with advertising partners and dedicated content placements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For an end-to-end indoor wayfinding offering, an integrated event app paired with indoor positioning technology can send relevant notices and promotions through proximity messaging. Along with these built-in marketing avenues, event managers can even sell these specific content placements and displays to sponsors, providing another stream of revenue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5Rk9bQYuxVSixOHh8jqCf1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Detailed Insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps have long-lasting benefits, even after exhibitors have packed up and the show has ended. Over the course of the event, digital trade show maps collect valuable location and user intent data. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" such as most popular searches and categories, language and event selections, device usage, and session length are all key indicators of how users interacted with your event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning data can also be used to provide a better understanding of how visitors and attendees travelled through the space. Heat maps, for example, can show crowded or underutilized areas. This type of location data can lead to more informed decisions at future trade shows. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps for trade shows and exhibitions are important for a variety of reasons. From providing easy and intuitive wayfinding for attendees, to additional streams of revenue for trade show organizers, and so much more, indoor maps are a must-have at your next trade show event. To learn more, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us for a free demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"5QOi5GTfiXDgOGR5x7BE3y","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg","contentType":"image/jpeg"}},{"contentful_id":"xucluutv5uq4kR4sUhUtv","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/xucluutv5uq4kR4sUhUtv/e92a92dd5d71a67eedeeab3e516bfa24/NRF_-_190113_-_094930_-_Jason_Dixson_Photography_-_5669.jpg","contentType":"image/jpeg"}},{"contentful_id":"l7IpSgYzQlP7LkWG0Issj","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/l7IpSgYzQlP7LkWG0Issj/c675b414848f34370e28c4d89ccc79df/15019_0_992_LTEwMzc3NDY1NjctNDA1MzI4Nzc1.jpg","contentType":"image/jpeg"}},{"contentful_id":"5Rk9bQYuxVSixOHh8jqCf1","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5Rk9bQYuxVSixOHh8jqCf1/34455186ab77a631e3dac7486424dd0b/mikael-kristenson-3aVlWP-7bg8-unsplash-2.jpg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5QOi5GTfiXDgOGR5x7BE3y/79775c10c8815f2272ac2f0fa6fc326e/pexels-julian-v-860227-2.jpg"}},"pdf":null,"relatedPosts":[{"title":"Indoor Navigation Systems for Trade Shows and Exhibitions","slug":"indoor-navigation-systems-for-trade-shows-and-exhibitions","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Sep 14, 2021","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Trade Shows","slug":"trade-shows"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today's the day. Hundreds of exhibitors to see, seemingly endless rows of booths, and only so many hours in a day. How can you make the most of your next trade show or exhibition event? Indoor navigation is a great place to start. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Guide to Implementing an Indoor Navigation System for Trade Shows and Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5oWu5KlaMyHvLqi0E3mU6O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Indoor Navigation Systems are Important for Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation technologies greatly enhance the visitor experience at trade shows and exhibitions. Attendees and booth staff alike can access up-to-date interactive maps of your venue, see their precise location, search for various exhibitors, and follow turn-by-turn directions to their destination. Along with engaging visitors, trade show maps reduce stress and confusion and allow conference visitors to make the most of their day. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade show organizers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a digital, easy-to-use map of your trade show floor can make all the difference in creating a positive visitor experience and a lasting impression. Not only does indoor navigation benefit visitors, but it offers trade show organizers a more efficient platform for event management, provides sponsorship opportunities to increase revenue, and unlocks valuable data and analysis of visitor flow throughout the venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Due to the accuracy of indoor positioning technology, indoor maps also help trade show organizers improve the overall operations of your venue or event. Space planning, asset tracking, and efficient facility usage are just some of the ways that maps can be used to create a cross-channel trade fair solution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for exhibitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show navigation solutions give exhibitors an additional touchpoint to drive traffic to their booth. The most successful indoor mapping solutions don't merely show where a booth is located within the context of the building, but they also include important location details. Exhibitors can submit their company name, its description, their website and social handles, photos of their booth or products, and so much more. Digital indoor maps also make it easy to send the location of your booth to prospects ahead of any meetings, making their arrival simple and straightforward. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6oE7I6AxZyjdsAxzrdyww3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade fair visitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is easy to get lost or confused in a complex exhibition hall. Arguably the biggest advantage of navigation technologies for trade shows is that they provide accurate and intuitive wayfinding for event attendees. Maps are updated in real-time and can be deployed across a number of different devices - from large touchscreen kiosks, to websites, to an application for mobile devices - making them accessible for all convention center visitors. Users can browse the map, view category listings, search for a specific exhibitor, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When an indoor navigation app is combined with indoor positioning technologies, additional location-based services are made possible. Conference visitors can view their current location on the map, helping to provide additional context about the venue and their surroundings. Users can receive turn-by-turn directions that guide them from their parking space, through the exhibition center, to the exhibitor of their choosing.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"According to\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00350/full\"}},{\"nodeType\":\"text\",\"value\":\" Krukar and Dalton (2020) Kirchberg and Tröndle (2012), \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exhibition information affects visitors' cognition and experience.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Creating an Indoor Navigation System for Trade Shows and Exhibitions\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 1. Define the goals and objectives of your indoor map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an effective navigation solution for your event, you should first consider the goals and objectives of your map. Do you simply want to provide visitors with a way to locate various exhibitor booths? Do you want to integrate indoor positioning technologies to enable turn-by-turn wayfinding and proximity messaging capabilities? How will your teams manage the map? Where do you want the map to be available - online, on-site, within a trade show event app, or all three? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2eRL3s6f5i4s2SAEI3DiGh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Defining clear objectives for your map early on helps to ensure the success of your indoor navigation app. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Research available indoor navigation system providers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next step in creating an indoor navigation system is to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"decide on an indoor mapping solution\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/12-things-to-consider-when-choosing-an-indoor-mapping-provider\"}},{\"nodeType\":\"text\",\"value\":\" that best suits your needs. When choosing an indoor mapping provider, there are several things to consider.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Experience & Credibility:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" It is important to consider the amount of experience each provider has, including years in operation, number of venues, square footage mapped, and their customer testimonials. You want to ensure that the provider creating your indoor map understands the unique challenges that come with trade shows and that they are dedicated to working with you and your team on creating a map that enhances the overall event experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Flexible Mapping Editing Platform:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Due to the nature of events that are hosted on exhibition grounds, it is advantageous to work with an indoor mapping provider that has a flexible and dynamic mapping platform. A powerful \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's allows event teams to create multiple versions of the venue map. This way, the structural elements of the building (e.g. walls, washrooms, staircases) can be applied to each map but the floor plan may look entirely different depending on the event. Indoor mapping tools allow an event planner to change the location or description of a booth in real-time. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Out of the Box vs. Custom Mapping Solutions: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Tying back to your goals for the trade show map, you should consider if you want a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"pre-built mapping application\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"}},{\"nodeType\":\"text\",\"value\":\" that is faster to implement or if you want to create more customizable navigation experience using a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\". This will help narrow down the providers to choose from. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations & Add-Ons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Integrations can be an important element to consider when creating an indoor navigation map. What other technology or services do you want to work alongside the map? Do you want to integrate indoor positioning or indoor location tracking with your navigation app? If so, you should consider working with a provider that has experience with and recommendations for other providers in the space.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Gather the blueprint and 2D maps of the exhibition\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an accurate indoor map, you will need to locate the most up-to-date version of your venue's blueprint and share this with your indoor mapping provider. Mappedin creates digital maps at scale within our Map Editor by leveraging automation and our professional mapping team. The 2D maps, which can come in CAD, PDF, or even PNG formats, are converted into digital, interactive, and 3D maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Determine key points of interests \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What are the key points of interest that visitors will be interested in? Amenities such as washrooms, guest services, and nearby food options should be clearly marked on the map and easy for visitors to locate. Indoor navigation app features that make this possible include icon markers and Top Locations, which highlights popular destinations under the search bar. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Collect exhibitor details\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a map of your indoor environments is helpful, but on its own is still a basic service to visitors and attendees. One way to enhance this offering is by including exhibitor details. For most trade shows, this data is already being collected - everything from exhibitor name, description, and website, to key product images or promotional offerings. An effective trade show map can import this data so that it is accessible through the map for visitors who want to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1SuixM8IN4NWqv5Kz6vKlY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. Categorize exhibitors and plan their location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now that all of the map data has been collected, it is time to get organized. Category listings are another feature of indoor mapping solutions that make it simple to navigate attendees to booths. Event producers can customize which categories are available and change them depending on the trade show. If this information is included in the exhibitor details, the event manager can import category listings to have them displayed on the map. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"7. Geo-reference your data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The most important aspect of an indoor map is accuracy. By geo-referencing the map data to real-world coordinates, you can ensure that locations, the building, and the internal wayfinding paths are all accurate for visitors. You will want to ensure that the mapping provider you have selected is able to geo-reference your data. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"8. Integrate CMS data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using APIs and data syncs, you can sync an existing Content Management System (CMS) with Mappedin's platform. This allows event organizers to have one source of truth for your mapping data, without duplicating efforts in an effort to keep trade show data up-to-date. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"9. Customize and incorporate branding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once the foundation of the map is in place, you can incorporate your venue or event-specific branding within the indoor map for a consistent feel across platforms. Customize the indoor map by adding your company logo, your brand colours, and more.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"10. Maintain map accuracy and personalize messaging\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After publishing your trade fair map to help direct visitors, it is up to you and your team to maintain the map accuracy over time. As event exhibitors change, use Mappedin's simple tools to update booth information, add additional booths to the map, or block off certain areas of the map for smaller events. Map updates are reflected in real-time, meaning event organizers can even make changes during the event, ensuring visitors have the most accurate map at their fingertips. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4PFaXNLKGNJ5TL4EloMYZA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"11. Analyze data and improve navigation based on visitor flow\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through use of a digital map platform, a fair organizer can review detailed location analytics. Export the raw data or share pre-built reports and dashboards with your team right from the Map Editor to better understand how visitors flow through your venue. Reports include device usage, top location and category selections, Missed Searches, languages, and so much more. These insights can help you make more informed decisions around the layout of your next event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade fair maps are useful for event attendees, exhibitors, and organizers. They provide a visual way to better understand the layout of your event and save users valuable time as they navigate the exhibition grounds. To learn more about \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"creating indoor navigation maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps/\"}},{\"nodeType\":\"text\",\"value\":\" for different industries, read our blog or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"get started with a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4695652173913043,"src":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=120&h=82&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=240&h=163&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&h=327&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=720&h=490&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=960&h=653&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=1440&h=980&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Using Digital Maps in Museums & Art Galleries","slug":"using-digital-maps-in-museums-art-galleries","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Aug 24, 2021","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Museums","slug":"museums"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Museums and art galleries showcase interesting pieces that will catch the public's attention and drive people to the exhibit. However, grabbing the attention of the public can go beyond the collections and come from the venue itself. An indoor mapping system can digitally transform a venue and create a unique museum experience that will leave a lasting and positive impression on visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3R28yeoaypZVrybbE061a3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using Digital Maps in Museums & Art Galleries\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Museums and Art Galleries Need Indoor Mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An interactive digital map can provide visitors with a more efficient way of navigating through the museum, in turn \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"enhancing the customer experience\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/7-ways-digital-wayfinding-can-improve-the-customer-experience/\"}},{\"nodeType\":\"text\",\"value\":\". A visitor map can highlight points of interest such as different collections or artists, tickets or check-in, fundraising events, and gift shops. This makes it easy for customers to find exactly what they are looking for in complex exhibitions. Indoor mapping is the foundation for user-friendly indoor navigation systems that provide visitors with easy access to perks and amenities. This blog will cover 6 ways to use indoor maps to create a modern and advanced museum experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6 Ways to Use Digital Maps in Museums & Art Galleries\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digitizing exhibition and gallery maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Undergoing a digital transformation can allow a museum or art gallery to visualize their space and plan where art pieces can be placed with advanced routing technology in mind. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Building an indoor navigation map \",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps/\"}},{\"nodeType\":\"text\",\"value\":\"can help improve the visitor experience and communicate with users. Museums can have a variety of different exhibits at different times, resulting in the venue's layout fluctuating frequently. A digital map ensures exhibit layouts are using the space in the most efficient way possible. Indoor maps can help minimize a museum's environmental footprint by reducing paper usage from printed maps. A digital museum can also save costs by avoiding reprinting the venue layout on physical maps each time a new exhibit is created.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", layout changes can be made digitally in a draft mode to try unique designs and see which layouts allow for the most efficient routes that hit all desired points of interest. These changes can then be immediately uploaded across all platforms for a cohesive visitor experience. Draft mode can also allow managers to pre-plan for future exhibitions to increase productivity and the success of exhibitions by having more time for marketing and creating an interest in customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3lAjzRBUL4XJELiZvnW50x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide digital tour experiences\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digitizing exhibition and gallery maps can promote digital tours and navigation for museums. A digital tour can create a seamless and enhanced user experience by leveraging indoor positioning technology to direct visitors to certain locations. As visitors navigate through the venue, an indoor positioning system can prompt audio from their device that explains the art piece's history, background, significance, and more. When integrated with an interactive museum mobile app, a digital tour guide can also provide users with directions to other exhibits that may interest a user, according to their profile and previous visits. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another tour that can be provided through interactive digital maps is a virtual tour (VR) for those who are unable to visit the exhibition in person. For instance, if a person is injured, facing travel restrictions, or time constraints, they can wear a VR helmet and walk the museum halls in the safety and comfort of their own home. These tools can give opportunity to those who would be unable to attend the exhibit without advanced technologies put in place, while also promoting the museum across the globe. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"78B5bU0whUO5ro5fnGptzj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another option for indoor navigation to create an enhanced digital experience could be through push notifications. Notifications can be integrated into an interactive visitor map to give exciting information to guests throughout their museum trip. As a visitor travels through the exhibits, they can receive notifications that provide details or explicit information about artifacts and art pieces. A museum can add more extensive content about the venue and send that information to guests within the building, such as its exhibits, services, and current or upcoming events. A visitor journey map can allow for personalized messages to be sent to users as they arrive at the museum to leave a positive impact on those attending the exhibit.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications can be used to provide offers and deals on gift shop items, or even to promote deals on partnering restaurants. For example, a user journey map can implement indoor positioning functions to send a notification to visitors when they leave the exhibit showcasing a 10% off promotion at a nearby restaurant or a list of restaurant recommendations based on their current location. Push notifications can be an additional marketing and sales channel for galleries and drive additional revenue. As each individual customer leaves, they can be promoted with a survey so managers have a valuable collection of feedback from visitors that can highlight areas that may require improvement and immediate attention. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visitor engagement \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based technology can be used to assess and improve visitor engagement at art museums and provide deep insights. An indoor visitor journey map allows a digital museum to learn behaviour-based visitor information and measure detailed, real-time insights. Managers can see the average time spent at an exhibit to see which collections hold a visitor's attention and reassess the ones that don't. This can help managers assess the success of exhibitions and make decisions on exhibit arrangement, organization, and staff management.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Managers can also use visitor comprehensive real-time data insights to evaluate the effectiveness of advertising campaigns and see which marketing plan is driving the most foot traffic. An analysis of visitors can help managers understand what fascinates the general public and use this information to help choose and curate specific exhibits with finely targeted niche audiences that have the same habits.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7vmRV3tmZ6pGj1GE451Aya\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Pre-plan your trip \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor visitor map can allow users to pre-plan their trip to the museum using multi-stop exhibition navigation systems. Visitors can plan their route from exhibit to exhibit ahead of time and identify points of interest along the way. An indoor map can showcase the most efficient route that will hit all points of interest in a proper order, whether that be chronologically based on exhibits chosen or according to a user's geographic location. Pre-planning a trip can eliminate visitors missing a certain collection they wanted to see and feeling like they didn't get what they paid for. Indoor maps can help users better manage their time when pre-planning, as they can account for booking dinner reservations and making a full day out of their trip.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Traffic flow analysis\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A museum management team can monitor the movements of visitors through heat maps to ensure the fastest routes have been pathed and assess areas that may have overcrowding. This can detect bottlenecks and take necessary actions to change the layout of the venue to avoid congestion, so each visitor can clearly see the collection of art they are interested in. With the integration of location-based technology and analytics, a visitor map can be used to assess the impact of push notifications and marketing plans. Management can use traffic flow analysis to see the influence of location-based offers and if they are driving the foot traffic that is desired. A user journey map can also be used to understand the best pathing for exit routes in the event of an emergency. A museum can improve security by tracking traffic routes to ensure smaller hallways are avoided when notifying visitors to exit the building in an emergency situation. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1P2s494L0L5s61TOf8ylWY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The key element to creating a delightful gallery experience is an indoor visitor map. Indoor mapping can create endless possibilities for exhibits to deliver a digital experience that will drive foot traffic and create an interest in the museum that goes beyond the collection of art. To start creating an efficient museum solution, contact us and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"book a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRati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Cases","slug":"use-cases"},"topic":{"name":"Entertainment","slug":"entertainment"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Have you ever found yourself wandering around a resort or a theme park desperately trying to find your destination? Whether it’s your first time visiting or you’re a returning guest, these entertainment spaces are often filled with complex layouts and facilities that make it difficult to orient yourself.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Take Walt Disney World for example. While being one of the most entertaining hotel and park destinations, it’s also one of the easiest places to get lost! With so many locations to visit, guests can easily feel disoriented during their trip. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"RGlIoF0iOsLJeDFuzyDIW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is why digital indoor mapping with an indoor-outdoor navigation system is extremely beneficial for resorts, hotels, parks, and all types of entertainment venues. Guests will have access to up-to-date information and directions, special offers, enhanced safety notifications, and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can create an unforgettable guest experience using digital indoor maps and navigation technology! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Custom Digital Mapping Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Theme parks, resorts, and entertainment venues can attract guests by offering a customized digital mapping experience. By transforming 2D maps into an interactive 3D digital experience, you can ensure that your maps stand out from other competitors, while highlighting your venue’s best attractions and services. For instance, in a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"theme park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can showcase popular rides, games, concession stands, events, and other attractions that grab the attention of your guests. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"10qGDS75STYLcvuuFm9bbU\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maps are essential when visiting a theme park or a resort because they help guests visualize your venue and everything that it offers. With a digitized map, these visualizations are interactive, so guests can pan, rotate, zoom, and explore indoor and outdoor locations with ease. This helps visitors get acquainted with your resort or theme park, as well as orienting themselves within it. The best part is that these maps can be accessible from any device, so guests can take maps on-the-go! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even better, you can customize your map to match your park or venue’s branding, ensuring a seamless and consistent experience for visitors. This gives you the flexibility to add icons and logos, choose colours that fit with your marketing strategy, provide different language options, and much more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhance the Guest Experience with Wayfinding and Navigation \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking to find an interesting excursion? In a rush to the bathroom? Can’t locate the pool from your room? With Smart Search, category listings, events and promotions, and indoor-outdoor navigation and wayfinding, you can ensure that guests can find their way around, and ultimately get the best out of their visit!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps for theme parks and resorts enable \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time positioning for blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", allowing visitors to see their precise location on the map. This feature also provides intuitive step-by-step directions as they navigate to their desired destination. From parking, to rides or restaurants, guests are offered an end-to-end wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This technology also calculates the fastest route to your destination, ensuring that guests can discover more of your venue, and avoid stressful situations. For instance, you can avoid missing a restaurant reservation or spa appointment by populating your estimated arrival time. With the multi-destination feature, you’re also able to populate the most efficient route to your desired locations. At a theme park, this would make it easy for kids to squeeze in as many rides as possible during their visit!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3ok5lItSoLccZgRIPDBxiR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\\nThe dynamic map visuals enable you to search, browse categories, and seamlessly navigate between the indoors and outdoors. Functionality such as Mappedin’s Smart Search allows you to easily search and locate a ride, food vendor, washroom, ticket stand, and more. As you type, predictive results appear and minimize the number of keystrokes needed to find a location. This way, guests can avoid wasting time searching, and spend more time exploring your resort or theme park.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessibility should also be top of mind for resort and theme park owners. With accessibility mode, guests are provided with accessible routes that utilize elevators and ramps over stairs, guaranteeing safety and seamless navigation for all visitors. This ensures that your resort or park provides inclusive, barrier-free access to all, so your guests can enjoy the amenities and activities without trouble. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The amazing part about navigation technology is that it can be implemented anywhere, from kiosks and directories, to mobile applications, to printed materials. Kiosks can be featured in main points of entry and common areas, so that visitors can self-serve and get directions during their journey. With a mobile app, guests can avoid referring to a physical map, and simply enter their destination in the application for turn-by-turn directions. Mobile pass is another way that your venue can offer the ability to transfer directions from a QR code to visitors’ mobile devices. By scanning QR codes featured on printed or digital materials around your resort, users can take the interactive maps on-the-go, ensuring a contactless and paperless experience. No matter the solution, you can ensure that visitors can navigate your venue and never get lost again!  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Indoor Positioning to Showcase Events and Promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location positioning technology can also be used to enhance your marketing strategy by gaining valuable insights, showcasing events and promotions, enabling on-site notifications, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based analytics can be leveraged to provide detailed reports on how visitors interact with various spaces and their intent at your resort or theme park. This not only helps you better understand your guests, but can be used to inform business decisions. For instance, if people are constantly searching for a spa or sauna that doesn’t currently exist at your resort, you might consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7nNBM9MBgyV98pRrtCyUlx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These analytics can also be used to serve up highly engaging content, promotions, and events that drive increased foot traffic and revenue at your property. For example, if you notice that visitors constantly search for food and drinks, you could send-push notifications of nearby vendors to draw their attention. Proximity marketing allows you to send specialized offers when guests are passing by locations, such as concession stands, to prompt them into making a purchase. For instance, if someone is walking by a pretzel stand, you could send a “10% off coupon code” to grab their attention. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity marketing is particularly useful for resorts and theme parks because you can trigger automatic notifications whenever guests enter a specific zone. You could send personalized “welcome” and “see you soon” messages at the registration desk, delivering an enhanced guest experience. This can also be used to promote events at your venue, up-sell excursions and services, send personalized reminders of vacation packages, and more. In the case of an emergency, these notifications can alert your guests and lead them to the nearest exit and emergency routes. This way, you can ensure that guests are delivered the best and safest experience at your property.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Resort and Theme Park Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maps can also be used as a property management solution. Resorts and theme parks are ever-changing to account for new additions, renovations, expansion of services, and more. For instance, a theme park might add a new ride, move concession stands in a different location, or shut down a section of the park for maintenance. These changes can quickly render a static map useless, as the information is no longer up-to-date.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Luckily, indoor mapping technology allows you to update your maps in real-time, so you can keep guests updated when a new ride is open, an existing ride is undergoing maintenance, or a washroom is closed for cleaning. Moreover, if your venue undergoes layout changes quite often to account for different events, you can save these map layers and interchange between them. Not only does this save time, but it also offers convenience to property owners and staff!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"11UziVp6Tg4W0D7Hs00kO2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Want to Stand Out? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overall, indoor mapping and navigation technology delivers an enhanced experience that your guests will keep coming back for! From resorts, to theme parks, to all types of large venues, maps can be leveraged to benefit your property and the guest experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today to learn more about indoor mapping technology and how it can benefit your entertainment venue!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4619547914676854,"src":"//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=120&h=82&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=240&h=164&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=480&h=328&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=720&h=492&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=960&h=657&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=1440&h=985&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"use-cases","name":"Use Cases"},"topic":{"slug":"trade-shows","name":"Trade Shows"}}}}},"pageContext":{"slug":"the-importance-of-digital-maps-for-trade-shows-and-exhibitions"}},
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