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    "result": {"data":{"contentfulComposePage":{"title":"Indoor Navigation Systems for Trade Shows and Exhibitions","seo":{"title":null,"description":"Consider implementing an indoor navigation system at your next trade show to benefit event organizers, exhibitors, and attendees alike. Here's how."},"content":{"author":"Cara Hueston","publishDate":"Sep 14, 2021","updatedAt":"Jan 21, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today's the day. Hundreds of exhibitors to see, seemingly endless rows of booths, and only so many hours in a day. How can you make the most of your next trade show or exhibition event? Indoor navigation is a great place to start. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Guide to Implementing an Indoor Navigation System for Trade Shows and Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5oWu5KlaMyHvLqi0E3mU6O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Indoor Navigation Systems are Important for Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation technologies greatly enhance the visitor experience at trade shows and exhibitions. Attendees and booth staff alike can access up-to-date interactive maps of your venue, see their precise location, search for various exhibitors, and follow turn-by-turn directions to their destination. Along with engaging visitors, trade show maps reduce stress and confusion and allow conference visitors to make the most of their day. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade show organizers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a digital, easy-to-use map of your trade show floor can make all the difference in creating a positive visitor experience and a lasting impression. Not only does indoor navigation benefit visitors, but it offers trade show organizers a more efficient platform for event management, provides sponsorship opportunities to increase revenue, and unlocks valuable data and analysis of visitor flow throughout the venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Due to the accuracy of indoor positioning technology, indoor maps also help trade show organizers improve the overall operations of your venue or event. Space planning, asset tracking, and efficient facility usage are just some of the ways that maps can be used to create a cross-channel trade fair solution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for exhibitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show navigation solutions give exhibitors an additional touchpoint to drive traffic to their booth. The most successful indoor mapping solutions don't merely show where a booth is located within the context of the building, but they also include important location details. Exhibitors can submit their company name, its description, their website and social handles, photos of their booth or products, and so much more. Digital indoor maps also make it easy to send the location of your booth to prospects ahead of any meetings, making their arrival simple and straightforward. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6oE7I6AxZyjdsAxzrdyww3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade fair visitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is easy to get lost or confused in a complex exhibition hall. Arguably the biggest advantage of navigation technologies for trade shows is that they provide accurate and intuitive wayfinding for event attendees. Maps are updated in real-time and can be deployed across a number of different devices - from large touchscreen kiosks, to websites, to an application for mobile devices - making them accessible for all convention center visitors. Users can browse the map, view category listings, search for a specific exhibitor, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When an indoor navigation app is combined with indoor positioning technologies, additional location-based services are made possible. Conference visitors can view their current location on the map, helping to provide additional context about the venue and their surroundings. Users can receive turn-by-turn directions that guide them from their parking space, through the exhibition center, to the exhibitor of their choosing.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"According to\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00350/full\"}},{\"nodeType\":\"text\",\"value\":\" Krukar and Dalton (2020) Kirchberg and Tröndle (2012), \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exhibition information affects visitors' cognition and experience.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Creating an Indoor Navigation System for Trade Shows and Exhibitions\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 1. Define the goals and objectives of your indoor map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an effective navigation solution for your event, you should first consider the goals and objectives of your map. Do you simply want to provide visitors with a way to locate various exhibitor booths? Do you want to integrate indoor positioning technologies to enable turn-by-turn wayfinding and proximity messaging capabilities? How will your teams manage the map? Where do you want the map to be available - online, on-site, within a trade show event app, or all three? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2eRL3s6f5i4s2SAEI3DiGh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Defining clear objectives for your map early on helps to ensure the success of your indoor navigation app. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Research available indoor navigation system providers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next step in creating an indoor navigation system is to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"decide on an indoor mapping solution\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/12-things-to-consider-when-choosing-an-indoor-mapping-provider\"}},{\"nodeType\":\"text\",\"value\":\" that best suits your needs. When choosing an indoor mapping provider, there are several things to consider.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Experience & Credibility:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" It is important to consider the amount of experience each provider has, including years in operation, number of venues, square footage mapped, and their customer testimonials. You want to ensure that the provider creating your indoor map understands the unique challenges that come with trade shows and that they are dedicated to working with you and your team on creating a map that enhances the overall event experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Flexible Mapping Editing Platform:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Due to the nature of events that are hosted on exhibition grounds, it is advantageous to work with an indoor mapping provider that has a flexible and dynamic mapping platform. A powerful \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's allows event teams to create multiple versions of the venue map. This way, the structural elements of the building (e.g. walls, washrooms, staircases) can be applied to each map but the floor plan may look entirely different depending on the event. Indoor mapping tools allow an event planner to change the location or description of a booth in real-time. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Out of the Box vs. Custom Mapping Solutions: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Tying back to your goals for the trade show map, you should consider if you want a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"pre-built mapping application\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"}},{\"nodeType\":\"text\",\"value\":\" that is faster to implement or if you want to create more customizable navigation experience using a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\". This will help narrow down the providers to choose from. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations & Add-Ons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Integrations can be an important element to consider when creating an indoor navigation map. What other technology or services do you want to work alongside the map? Do you want to integrate indoor positioning or indoor location tracking with your navigation app? If so, you should consider working with a provider that has experience with and recommendations for other providers in the space.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Gather the blueprint and 2D maps of the exhibition\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an accurate indoor map, you will need to locate the most up-to-date version of your venue's blueprint and share this with your indoor mapping provider. Mappedin creates digital maps at scale within our Map Editor by leveraging automation and our professional mapping team. The 2D maps, which can come in CAD, PDF, or even PNG formats, are converted into digital, interactive, and 3D maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Determine key points of interests \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What are the key points of interest that visitors will be interested in? Amenities such as washrooms, guest services, and nearby food options should be clearly marked on the map and easy for visitors to locate. Indoor navigation app features that make this possible include icon markers and Top Locations, which highlights popular destinations under the search bar. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Collect exhibitor details\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a map of your indoor environments is helpful, but on its own is still a basic service to visitors and attendees. One way to enhance this offering is by including exhibitor details. For most trade shows, this data is already being collected - everything from exhibitor name, description, and website, to key product images or promotional offerings. An effective trade show map can import this data so that it is accessible through the map for visitors who want to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1SuixM8IN4NWqv5Kz6vKlY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. Categorize exhibitors and plan their location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now that all of the map data has been collected, it is time to get organized. Category listings are another feature of indoor mapping solutions that make it simple to navigate attendees to booths. Event producers can customize which categories are available and change them depending on the trade show. If this information is included in the exhibitor details, the event manager can import category listings to have them displayed on the map. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"7. Geo-reference your data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The most important aspect of an indoor map is accuracy. By geo-referencing the map data to real-world coordinates, you can ensure that locations, the building, and the internal wayfinding paths are all accurate for visitors. You will want to ensure that the mapping provider you have selected is able to geo-reference your data. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"8. Integrate CMS data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using APIs and data syncs, you can sync an existing Content Management System (CMS) with Mappedin's platform. This allows event organizers to have one source of truth for your mapping data, without duplicating efforts in an effort to keep trade show data up-to-date. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"9. Customize and incorporate branding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once the foundation of the map is in place, you can incorporate your venue or event-specific branding within the indoor map for a consistent feel across platforms. Customize the indoor map by adding your company logo, your brand colours, and more.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"10. Maintain map accuracy and personalize messaging\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After publishing your trade fair map to help direct visitors, it is up to you and your team to maintain the map accuracy over time. As event exhibitors change, use Mappedin's simple tools to update booth information, add additional booths to the map, or block off certain areas of the map for smaller events. Map updates are reflected in real-time, meaning event organizers can even make changes during the event, ensuring visitors have the most accurate map at their fingertips. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4PFaXNLKGNJ5TL4EloMYZA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"11. Analyze data and improve navigation based on visitor flow\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through use of a digital map platform, a fair organizer can review detailed location analytics. Export the raw data or share pre-built reports and dashboards with your team right from the Map Editor to better understand how visitors flow through your venue. Reports include device usage, top location and category selections, Missed Searches, languages, and so much more. These insights can help you make more informed decisions around the layout of your next event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade fair maps are useful for event attendees, exhibitors, and organizers. They provide a visual way to better understand the layout of your event and save users valuable time as they navigate the exhibition grounds. To learn more about \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"creating indoor navigation maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps/\"}},{\"nodeType\":\"text\",\"value\":\" for different industries, read our blog or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"get started with a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"5oWu5KlaMyHvLqi0E3mU6O","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5oWu5KlaMyHvLqi0E3mU6O/95306a11186afd9fcfcd4c18e01e5dfa/exhibition-trade-show-red-carpet.jpg","contentType":"image/jpeg"}},{"contentful_id":"6oE7I6AxZyjdsAxzrdyww3","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6oE7I6AxZyjdsAxzrdyww3/fca13dd1612305ff2e9664809f961276/large-crowed-at-trade-show-exhibitor-booths.jpg","contentType":"image/jpeg"}},{"contentful_id":"2eRL3s6f5i4s2SAEI3DiGh","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2eRL3s6f5i4s2SAEI3DiGh/ad64d206f9020bc293569790561eaa57/leon-8wH1NjFthaY-unsplash.jpg","contentType":"image/jpeg"}},{"contentful_id":"1SuixM8IN4NWqv5Kz6vKlY","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg","contentType":"image/jpeg"}},{"contentful_id":"4PFaXNLKGNJ5TL4EloMYZA","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4PFaXNLKGNJ5TL4EloMYZA/6ee357b82bebff158fd3b4d69d20ff93/robin-worrall-FPt10LXK0cg-unsplash.jpg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg"}},"pdf":null,"relatedPosts":[{"title":"The Importance of Digital Maps for Trade Shows and Exhibitions","slug":"the-importance-of-digital-maps-for-trade-shows-and-exhibitions","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Sep 2, 2021","updatedAt":"Jan 17, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Trade Shows","slug":"trade-shows"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade shows and events are thoughtfully laid out to ensure that attendees are able to find the booth, exhibitor, company, or brand that they are after. In order to allow visitors to visualize the space, a trade show map is designed and distributed. Often, this takes the form of a static indoor map, either online or on paper. There are many benefits to creating digital, engaging, and interactive maps to display for visitors. Read on to learn more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5QOi5GTfiXDgOGR5x7BE3y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Intuitive Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive Trade Show Map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show maps provide attendees and exhibitors alike with an easy and intuitive way to navigate complex venues and large-scale events. With a digital map in place, visitors can enter a company name, booth number, specific products and services, or other locations of their choosing and be provided with the most efficient path. This service increases efficiency, allows visitors to easily find their way, and removes the guesswork for all attendees.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping platforms\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's can even account for multi-stop routes and accessibility filters, such as avoiding stairs and escalators. Interactive maps also provide a cost-effective way for event planners to offer maps in a variety of different languages. Rather than printing hundreds or thousands of maps in different languages, visitors can simply toggle between them on a digital, interactive map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrating your trade show map with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" is another way to enhance the visitor experience. Indoor positioning systems allow users to see their precise location within the context of the venue and provide accurate turn-by-turn directions as attendees navigate the trade show floor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"xucluutv5uq4kR4sUhUtv\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vendor Discovery\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Booth Information\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While some trade show attendees know exactly which booths or companies they want to see at the event, others may not have done any research before the show began. Without an indoor mapping platform, these visitors may spend the duration of the event aimlessly wandering the exhibition hall. Not only does an interactive map help users who know exactly where they want to go, but it can also provide additional information on what businesses and services are available at the venue. Location details can be easily displayed for attendees, including company name, business website, social media accounts, booth number, business industry or market, and so on.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search & Category Displays\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Features such as Smart Search and category listings can take a trade show map to the next level. Smart Search allows visitors to search by a variety of different terms in order to find their destination. This flexibility is imperative for an event such as trade shows, where users will have varying degrees of information. For example, at an office supply trade show, exhibitors could search by product (e.g. pens, printers, whiteboards), brand (e.g. HP, BIC, Xerox), category (e.g. electronics, furniture, health and safety), or by a specific company or booth number. With an intelligent search platform and detailed category listings, attendees can be sure to make the most of their time in the exhibition centre. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"l7IpSgYzQlP7LkWG0Issj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Marketing & Sponsorships\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Engage & Attract Customers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Organizers of events and trade shows can also drive additional revenue through marketing displays and sponsorships with the use of an indoor navigation platform. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\", for example, includes the ability to showcase deals, promotions, and events occurring within your venue. Another touchpoint, a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\" mapping solution, is a cost-effective technology that trade show managers can use to expose ad content and events through integrations with advertising partners and dedicated content placements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For an end-to-end indoor wayfinding offering, an integrated event app paired with indoor positioning technology can send relevant notices and promotions through proximity messaging. Along with these built-in marketing avenues, event managers can even sell these specific content placements and displays to sponsors, providing another stream of revenue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5Rk9bQYuxVSixOHh8jqCf1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Detailed Insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps have long-lasting benefits, even after exhibitors have packed up and the show has ended. Over the course of the event, digital trade show maps collect valuable location and user intent data. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" such as most popular searches and categories, language and event selections, device usage, and session length are all key indicators of how users interacted with your event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning data can also be used to provide a better understanding of how visitors and attendees travelled through the space. Heat maps, for example, can show crowded or underutilized areas. This type of location data can lead to more informed decisions at future trade shows. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps for trade shows and exhibitions are important for a variety of reasons. From providing easy and intuitive wayfinding for attendees, to additional streams of revenue for trade show organizers, and so much more, indoor maps are a must-have at your next trade show event. To learn more, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us for a free demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","a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2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Entertainment","slug":"entertainment"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re a fan of gambling, or simply want a fun night out, a visit to the casino might be exactly what you need. From slot machines, to table games and sports betting, casinos feature an array of exciting and exhilarating gambling games. With luck on your side, you might walk away with some extra cash, or even better, hit the jackpot! \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To continue captivating guests, casinos need to bring new and engaging features to their building, such as digital indoor mapping. Casinos can showcase the location of specific games and tables, provide indoor wayfinding and navigation, send out alerts for ongoing events, and much more. Let’s delve into how this solution can provide an impressive guest experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Showcase Games, Services, and Entertainment\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos offer a variety of games, including table games such as blackjack, craps, baccarat, and poker, along with slot machines, roulette wheels, dice games, and everything in between. With so many games to choose from, it can be overwhelming for the first-time visitor or inexperienced gambler. However, with a digital indoor map, you can help your guests visualize your casino and everything that it offers. For instance, Yaamava’ Resort & Casino uses our web app to showcase an aesthetically pleasing map on their website.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1yi9NpZHpI0UzqOsM3Jv7J\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps are interactive, so visitors can pan, zoom, rotate, and explore the entirety of your casino. With customizability, your casino map can display information such as the location of specific games, services, restaurants, and on-site entertainment. You can also highlight the largest payout tables, the most popular or challenging games, and other features that grab the attention of your guests. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a visually appealing map featured on your website, visitors can take maps on-the-go using their phones as they explore your casino, or even plan their trip ahead of time. Additionally, you can display your map on digital directories in key areas of the casino, such as the entrance, so that visitors can quickly get acquainted with their surroundings. Not only does this make you stand out amongst your competitors, but it also helps visitors make the most out of their visit!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Explore the Casino with Indoor Wayfinding and Navigation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos are often featured in a resort and combined with restaurants, hotels, retail shopping, and other attractions. As such, navigating casinos and its amenities can be extremely confusing. Fortunately, indoor mapping providers such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/\"}},{\"nodeType\":\"text\",\"value\":\" are equipped with navigation and wayfinding capabilities that eliminate this confusion and make it easy for guests to find their way around. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"real-time positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" enabled, visitors can see their real-time location on the digital map, and populate intuitive step-by-step directions to their favourite games, restaurants, and amenities. Instead of cluelessly wandering around, this allows guests to search and locate their desired destination, providing an end-to-end wayfinding experience. For instance, a visitor can search for “poker” on the map, and receive a list of locations where the game is being played, along with detailed information on bet limits, game etiquette, operating hours, and more. They can also browse through category listings if they’re not sure what they’re looking for.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"U58jGnnASG39uMHJkKWJo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps can be displayed in various locations using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digital directory displays\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\", the casino’s website, or through mobile applications. Casinos that have an existing mobile app can use mapping SDKs to seamlessly integrate maps that offer \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding and navigation\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"}},{\"nodeType\":\"text\",\"value\":\" all in one convenient place. Alternatively, casinos can use Mappedin’s Mobile Pass to transfer directions from a QR code to guests’ mobile devices. This feature can be extremely useful for larger casinos that are featured in a resort or combined with other entertainment, as QR codes can be placed in various locations such as restaurants, retail stores, and hotels, and when scanned, can direct visitors straight to the casino. Even more, QR codes can be placed in resort pamphlets and other printed or digital materials around the casino.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Engage Guests with Events and Promotions\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As an entertainment space, keeping visitors engaged and excited about your casino is top priority. As such, you can use digital maps as a marketing tool to showcase new services, events, and deals and promotions that grasp the attention of your guests as they explore your casino. For instance, you can highlight new additions such as a restaurant, and send out push notifications of “half price drinks!” to notify guests of ongoing deals and promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With indoor positioning, the possibilities to drive increased foot traffic and revenue at your casino are limitless. When guests are passing by specific locations, such as a high limit blackjack table, you can motivate them to join the game by sending a personalized message. If someone is walking past a restaurant, you can prompt them into making a purchase by sending them a coupon for 10% off their meal. Or, when an event is being held, you can send out alerts to entice guests to stop by. Proximity marketing is an easy way for casinos to promote specific games, services, and events available within the building from the foundation of a digital map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4TzUfp8jFLTSDAEHFRiWoo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Moreover, with accurate location-based data, you can generate \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"insights and analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" on what your guests are looking for by tracking searches and location selections. If a significant amount of guests are searching for a game that doesn’t exist at your casino, you may consider adding it. Alternatively, if visitors are constantly searching for slot machines, you can use this data to serve up highly engaging content to promote them further. Digital maps are an asset that helps bring attention to a variety of entertainment that promotes your casino.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Real-Time Casino Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos are ever-changing to account for new additions, renovations, and expansion of games and services. With an indoor mapping platform such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"}},{\"nodeType\":\"text\",\"value\":\", casinos can manage and update layouts and location information all in one convenient place, making it an ideal property management solution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With our user-friendly \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor tools\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", you can make quick and easy edits to your casino map in real-time, displaying up-to-date information to your visitors. For instance, you can add a new game, move around existing slot machines, display games under maintenance, and much more. This also allows you to rearrange playing tables and machines to see how they perform in different areas of the casino. The best part is that edits can be made in a draft mode to allow for a safe review before the map is pushed live to consumer-facing applications.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5VQp3CulkHzp05ScSzMbat\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Captivate Guests to Return Again\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With digital maps, you can deliver an exceptional experience that guests will keep coming back for. Showcase your games and entertainment, help guests navigate, send out alerts for events and promotions, and manage your casino maps with ease. If you ask me, it’s a win-win for everyone!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today to learn more about our solutions for casinos and entertainment venues.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4938320732192598,"src":"//images.ctfassets.net/wdjnw2prxlw8/U58jGnnASG39uMHJkKWJo/e1d4cd4204c142c5d4dfe26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Parks","slug":"indoor-outdoor-navigation-systems-for-resorts-parks","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Apr 20, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Entertainment","slug":"entertainment"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Have you ever found yourself wandering around a resort or a theme park desperately trying to find your destination? Whether it’s your first time visiting or you’re a returning guest, these entertainment spaces are often filled with complex layouts and facilities that make it difficult to orient yourself.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Take Walt Disney World for example. While being one of the most entertaining hotel and park destinations, it’s also one of the easiest places to get lost! With so many locations to visit, guests can easily feel disoriented during their trip. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"RGlIoF0iOsLJeDFuzyDIW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is why digital indoor mapping with an indoor-outdoor navigation system is extremely beneficial for resorts, hotels, parks, and all types of entertainment venues. Guests will have access to up-to-date information and directions, special offers, enhanced safety notifications, and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can create an unforgettable guest experience using digital indoor maps and navigation technology! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Custom Digital Mapping Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Theme parks, resorts, and entertainment venues can attract guests by offering a customized digital mapping experience. By transforming 2D maps into an interactive 3D digital experience, you can ensure that your maps stand out from other competitors, while highlighting your venue’s best attractions and services. For instance, in a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"theme park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can showcase popular rides, games, concession stands, events, and other attractions that grab the attention of your guests. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"10qGDS75STYLcvuuFm9bbU\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maps are essential when visiting a theme park or a resort because they help guests visualize your venue and everything that it offers. With a digitized map, these visualizations are interactive, so guests can pan, rotate, zoom, and explore indoor and outdoor locations with ease. This helps visitors get acquainted with your resort or theme park, as well as orienting themselves within it. The best part is that these maps can be accessible from any device, so guests can take maps on-the-go! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even better, you can customize your map to match your park or venue’s branding, ensuring a seamless and consistent experience for visitors. This gives you the flexibility to add icons and logos, choose colours that fit with your marketing strategy, provide different language options, and much more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhance the Guest Experience with Wayfinding and Navigation \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking to find an interesting excursion? In a rush to the bathroom? Can’t locate the pool from your room? With Smart Search, category listings, events and promotions, and indoor-outdoor navigation and wayfinding, you can ensure that guests can find their way around, and ultimately get the best out of their visit!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps for theme parks and resorts enable \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time positioning for blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", allowing visitors to see their precise location on the map. This feature also provides intuitive step-by-step directions as they navigate to their desired destination. From parking, to rides or restaurants, guests are offered an end-to-end wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This technology also calculates the fastest route to your destination, ensuring that guests can discover more of your venue, and avoid stressful situations. For instance, you can avoid missing a restaurant reservation or spa appointment by populating your estimated arrival time. With the multi-destination feature, you’re also able to populate the most efficient route to your desired locations. At a theme park, this would make it easy for kids to squeeze in as many rides as possible during their visit!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3ok5lItSoLccZgRIPDBxiR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\\nThe dynamic map visuals enable you to search, browse categories, and seamlessly navigate between the indoors and outdoors. Functionality such as Mappedin’s Smart Search allows you to easily search and locate a ride, food vendor, washroom, ticket stand, and more. As you type, predictive results appear and minimize the number of keystrokes needed to find a location. This way, guests can avoid wasting time searching, and spend more time exploring your resort or theme park.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessibility should also be top of mind for resort and theme park owners. With accessibility mode, guests are provided with accessible routes that utilize elevators and ramps over stairs, guaranteeing safety and seamless navigation for all visitors. This ensures that your resort or park provides inclusive, barrier-free access to all, so your guests can enjoy the amenities and activities without trouble. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The amazing part about navigation technology is that it can be implemented anywhere, from kiosks and directories, to mobile applications, to printed materials. Kiosks can be featured in main points of entry and common areas, so that visitors can self-serve and get directions during their journey. With a mobile app, guests can avoid referring to a physical map, and simply enter their destination in the application for turn-by-turn directions. Mobile pass is another way that your venue can offer the ability to transfer directions from a QR code to visitors’ mobile devices. By scanning QR codes featured on printed or digital materials around your resort, users can take the interactive maps on-the-go, ensuring a contactless and paperless experience. No matter the solution, you can ensure that visitors can navigate your venue and never get lost again!  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Indoor Positioning to Showcase Events and Promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location positioning technology can also be used to enhance your marketing strategy by gaining valuable insights, showcasing events and promotions, enabling on-site notifications, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based analytics can be leveraged to provide detailed reports on how visitors interact with various spaces and their intent at your resort or theme park. This not only helps you better understand your guests, but can be used to inform business decisions. For instance, if people are constantly searching for a spa or sauna that doesn’t currently exist at your resort, you might consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7nNBM9MBgyV98pRrtCyUlx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These analytics can also be used to serve up highly engaging content, promotions, and events that drive increased foot traffic and revenue at your property. For example, if you notice that visitors constantly search for food and drinks, you could send-push notifications of nearby vendors to draw their attention. Proximity marketing allows you to send specialized offers when guests are passing by locations, such as concession stands, to prompt them into making a purchase. For instance, if someone is walking by a pretzel stand, you could send a “10% off coupon code” to grab their attention. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity marketing is particularly useful for resorts and theme parks because you can trigger automatic notifications whenever guests enter a specific zone. You could send personalized “welcome” and “see you soon” messages at the registration desk, delivering an enhanced guest experience. This can also be used to promote events at your venue, up-sell excursions and services, send personalized reminders of vacation packages, and more. In the case of an emergency, these notifications can alert your guests and lead them to the nearest exit and emergency routes. This way, you can ensure that guests are delivered the best and safest experience at your property.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Resort and Theme Park Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maps can also be used as a property management solution. Resorts and theme parks are ever-changing to account for new additions, renovations, expansion of services, and more. For instance, a theme park might add a new ride, move concession stands in a different location, or shut down a section of the park for maintenance. These changes can quickly render a static map useless, as the information is no longer up-to-date.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Luckily, indoor mapping technology allows you to update your maps in real-time, so you can keep guests updated when a new ride is open, an existing ride is undergoing maintenance, or a washroom is closed for cleaning. Moreover, if your venue undergoes layout changes quite often to account for different events, you can save these map layers and interchange between them. Not only does this save time, but it also offers convenience to property owners and staff!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"11UziVp6Tg4W0D7Hs00kO2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Want to Stand Out? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overall, indoor mapping and navigation technology delivers an enhanced experience that your guests will keep coming back for! From resorts, to theme parks, to all types of large venues, maps can be leveraged to benefit your property and the guest experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today to learn more about indoor mapping technology and how it can benefit your entertainment venue!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4619547914676854,"src":"//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=120&h=82&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=240&h=164&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=480&h=328&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=720&h=492&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=960&h=657&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=1440&h=985&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"use-cases","name":"Use Cases"},"topic":{"slug":"trade-shows","name":"Trade Shows"}}}}},"pageContext":{"slug":"indoor-navigation-systems-for-trade-shows-and-exhibitions"}},
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