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    "result": {"data":{"articles":{"edges":[{"node":{"publishDate":"May 31, 2022","updatedAt":"Jun 6, 2022","compose__page":[{"title":"Location-Based Marketing for Stadiums To Boost Sales and Enhance the Fan Experience","slug":"location-based-marketing-stadiums"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Stadiums To Boost Sales and Enhance the Fan Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing in stadiums. What is it, how does it work, getting started with marketing tactics, how to gain valuable insights, and how Mappedin can help.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1OGm0t34BsW9M2McMKBHh1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to a store, major events happening within their area, and more. For instance, you could target mobile app users and motivate them to make purchases at concession stands or apparel shops around the stadium or arena. Similarly, a sports team may advertise their marketing programs and on-site offers that would entice fans to participate, increasing both user engagement and the fan experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work for Stadiums?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums can use available widely available indoor positioning and geolocation technology including beacons, wi-fi, RFID, and geomagnetic, to understand the real-time position of people as they navigate the indoors. Two key requirements are needed to have a functional and successful location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications and have location services enabled before businesses can send promotional alerts and messages.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Importance of Location-Based Marketing for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is being used effectively as a powerful strategy for stadium marketing teams to increase user experience, fan engagement, and customer retention through discovery and brand awareness campaigns. Driving relevant and timely location-based campaigns allows stadiums to capitalize on the immediate purchasing decisions of target audiences. Stadiums are constantly looking for ways to send personalized offers and premium content to the fan experience, whether it is to build brand awareness or promote time-limited offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Stadiums Should Use Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums and sports venues have tremendous amounts of foot traffic for sporting events and concerts. Location-based marketing can help drive revenue by increasing foot traffic to vendors spread around the stadium by informing visitors with targeted and special offers using personalized messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums that use location-based marketing create a better customer experience by targeting customers when they are likely to purchase or require products and services. Campaign timing and distribution both play a vital role in only serving relevant messages and notifications at a time when it is most impactful. For example, an effective marketing angle could be when a team reaches a target statistic (such as scoring more than five goals), a special offer is enabled and can be sent to attending fans through a mobile app.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"XEUrWXXrQzrn390JXr3eF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits to Location-Based Marketing for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Low-cost and highly targeted messaging\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile devices are a necessity for location-based marketing at stadiums. According to eMarketer, in 2021, 88% of adults own a smartphone. Investing in a location-based marketing platform can have a low cost compared to how many highly targeted messages are sent. This provides a high return on investment for a relatively low cost.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Boost business during quieter times\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the middle of the sports season when attendance dips? With location-based marketing, send discounts and offers to improve fan loyalty and customer engagement. Promotional deals or relevant ads can be a great way to convert merchandise purchases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase engagement using campaigns\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the busiest times of the sports season? Build brand awareness for consumers through outreach campaigns like connecting your social media stories or targeting specific demographics with personalized messaging. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Disadvantages of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Requirements to Opt-in\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A user must opt-in their location data through a web or mobile app. This can be a disadvantage if users don’t want to opt-in or don’t own a smartphone.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeting Inappropriate Demographic\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If a user’s profile is incomplete or inaccurate, the user is at risk of receiving an irrelevant or inappropriate marketing message. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ineffective Data Location\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location accuracy plays a big factor in location-based marketing. There’s a chance location data will vary and depending on the methods used to calculate your location, it may be ineffective or may miss timing relevant messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Do Beacons and Geofences Provide to the Sports Teams?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beacon and geofence technology influences customer behaviour and sales strategies during sporting or major events. Partnering with sports teams using location-based technologies, merchandise stores, food vendors, and brand marketing teams can enhance the fan experience through customer loyalty campaigns, collect customer behaviour data, and provide a platform for promotions and offers to entice fans to make purchases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beacons improve location accuracy inside stadiums and have many uses including personalization and assistance. Beacons can be used to personalize the customer experience through a mobile app. For example, if it’s a sports fan’s first-ever visit to a game, they could be sent a welcome message. Beacons can also help locate customers who may require assistance. A message can be sent via a mobile app to staff who would receive a push notification and can quickly locate the customer at their seats. With accurate location data, fans could use a mobile app to find the closest food vendor with the shortest lines so that they won’t have to miss much of the game or event.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6Nk4ZHfmFoRgbECdX3UDWV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many platforms provide location-based marketing systems for stadiums. These platforms identify when existing or potential customers are within predefined proximity or geofence and trigger the delivery of personalized, contextual marketing content to consumers with smartphones. Here are some things to consider when choosing the right system for a stadium:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify a target audience within a specified geographic boundary or within the stadium vicinity through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has worked with stadiums such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Okinawa Arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to design and build a custom wayfinding experience with our Web SDK that enables maximum discovery of the venue’s services and amenities. Mappedin has also created interactive stadium maps for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.kardiniapark.vic.gov.au/interactive-stadium-map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kardinia Park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://blundstonearena.com.au/stadium-map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blundstone Arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4IY6jDfviz0SS6yWID1X32\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables stadiums and arenas to build editable digital maps and promote news and updates about live and upcoming events. To implement location-based technology and marketing strategies, one of the first steps is to create a visualization of the stadium, arena, or sports field. By combining precise location data and a digital map, operators can better understand foot traffic, how people move through the stadium, as well as how to use this information to improve the visitor experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4buaKgYQOK2KdXxyfZyaHQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/blue-dot-navigation/stadiums-arenas/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" feature takes care of the second piece for marketers hoping to target attendees to a sporting or entertainment event.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Stadiums FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Types of Location-Based Marketing Are Available Today?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" There are four main types of location-based marketing. Here’s a brief overview:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geofencing\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Send personalized messages or location-based notifications using a customer’s real-time location. For example, if you have a restaurant chain’s mobile app and opted-in, you’ll receive a message when you’re near one of its locations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Proximity marketing\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Similar to geofencing, but using proximity technology such as beacons, wi-fi, or near-field communication (NFC). Deliver alerts to mobile users on their smartphones or nearby devices when they are within a defined distance of a location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geotargeting\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Advertising is served to audiences that visited specific locations in the past. For example, anyone who visited the stadium in the past 30 days is entered into a campaign that’s relevant to that audience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geoconquesting\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Connect with audiences by sending them affordable offers when they attend competitive locations. This strategy works best for customers who are ready to make an immediate purchase.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do You Advertise in a Stadium?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing for stadiums is often created as part of an overall marketing plan that encompasses several tools and smaller strategies together. Part of it is to integrate a user engagement platform to segment users, create campaigns, and define geographic boundaries. Incorporating location-based marketing requires an investment in different technologies, from marketing expertise to indoor mapping and more. An indoor mapping provider is your best bet for optimal results. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"They’ll have the expertise necessary to create and automate your indoor maps, as well as integrate your existing software tools and APIs with their mapping solution. For example, a stadium could offer a limited-time discount on their scoreboard or TV displays using a scannable QR code. Fans who are able to scan the code can be provided with turn-by-turn directions to that vendor wherever they are in the stadium. Figuring out how many customers take advantage of these promotions can provide key insights into their behaviour.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Effective Is Location-Based Marketing for Stadiums?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Assess the needs of your customers (and potential customers) and think about the creative location-based marketing solutions that may resonate with them. It can be very effective for creating emotional connections. If your ad or offer resonates very well with a fan, they will remember that and likely be a repeat customer or recommend it to a friend.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps on the web or integrated into an app can help users navigate to areas of interest around a stadium through social media stories or QR codes displayed throughout the venue. Stadium operators can review location insights and analytics to gain a better understanding of how visitors move throughout the venue and ultimately improve the wayfinding stadium experience for visiting customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=240&h=135&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&h=270&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=720&h=405&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=960&h=540&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=1280&h=720&q=90 1280w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=240&h=135&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&h=270&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=720&h=405&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=960&h=540&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=1280&h=720&q=90&fm=webp 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Mar 28, 2022","updatedAt":"Mar 28, 2022","compose__page":[{"title":"Blue Dot Navigation For Stadiums","slug":"blue-dot-navigation/stadiums-arenas"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How can you use blue dot navigation in your stadium or arena to deliver an unforgettable fan experience? Keep reading to find out.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1uhNhoV5L87kh5cdMqxf1W\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Blue Dot Navigation?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue dot navigation\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding\"}},{\"nodeType\":\"text\",\"value\":\" refers to the blue circle seen on popular navigation apps such as Google and Apple Maps, which represents your location within a space. As you move, the blue dot updates to reflect your current location. Real-time navigation updates are the difference between blue dot technology and other wayfinding solutions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning System (IPS)\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor positioning system (IPS)\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide wayfinding and additional context to users.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Use Blue Dot Navigation For Stadiums?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"At their core, fans want a seamless and stress-free trip to see their favourite artist perform or team play. A digital map not only provides important information and simple directions, but with accurate positioning and easy-to-maintain location data,\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" stadiums can layer additional experiences such as parking and wait-time software\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/4-ways-to-enhance-the-stadium-experience-with-digital-maps\"}},{\"nodeType\":\"text\",\"value\":\", in-seat experiences, push-notifications, proximity marketing and more. For instance, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Japan’s Okinawa Arena\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena\"}},{\"nodeType\":\"text\",\"value\":\" enables guests to locate the closest restroom, view wait times, and populate directions directly from their seat.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4IY6jDfviz0SS6yWID1X32\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3D Responsive Map\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's web solution has been optimized for mobile and desktop devices so that users can access your stadium map regardless of their location. Features such as smart search, mobile pass, blue dot positioning, and smart labels make it easy for fans to find their seat and other services before the event.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Seat\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Guests can\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" save their seat section's location on the interactive digital map\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-save-my-section/\"}},{\"nodeType\":\"text\",\"value\":\" right from the web browser of their mobile device. This feature makes exploring your stadium, its retailers, and amenities a stress-free process. Fans can quickly locate their seat again with the click of a button.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"mt73AlPgiqNNfSZbJKYNJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seat View Gallery\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through integrations with your ticketing provider, not only can fans use your digital map on game day, but far in advance to help them choose their seats. Sports stadiums can showcase seating blocks in the map and allow fans to see an accurate view from their section. Highlight important information and showcase seat view photos so that your visitors know exactly what to expect.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Smart Search is powered by AI and offers predictive results as users type, minimizing the number of keystrokes to find a location. Top locations are featured near the search bar and highlight the most popular destinations at your venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Versatile Floor Plans\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's flexible platform makes it easy for sports venues and arenas that host different events to\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" manage and maintain each of the unique floor plans\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/guide-to-maintaining-digital-stadium-maps\"}},{\"nodeType\":\"text\",\"value\":\". Whether your stadium floor plan is a single level or multiple levels, you can ensure consistency between your maps. Our Map Editor stores multiple layouts of your venue in one simple tool, giving you the ability to easily switch between different event layouts.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3fcKwn3Sqj3p8nngcUHTDl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Dynamic Venue Tools\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Within\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Mappedin’s Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", you can apply the same core and structural elements of your venue across all maps, while having the flexibility to change to seating charts, retailers, concession stands, and activities for each of your event types. With the ability to save each of these event types and layouts, it's never been easier to update the map showing on your website or mobile app, ensuring fans are using the right map to navigate to their seat, amenities, services, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Branded Experience\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customize your digital stadium maps to match your branding, ensuring a seamless experience for visitors. You can also tailor your stadium wayfinding signage design to match a specific event or game that occurs at your venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Easy Integration\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" wayfinding SDKs for stadiums\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-stadiums\"}},{\"nodeType\":\"text\",\"value\":\" are highly integrable with other datasets and technologies. Our Mapping SDKs provide you with the core elements of a digital map and wayfinding experience. These are used to create custom mapping experiences and can be integrated into existing mobile applications or used to customize wayfinding signage at your stadium. For instance, by integrating a stadium floor plan into a stadium wayfinding app, fans are able to get an accurate view of your venue while also browsing ongoing deals and events, concession hours, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7o0oOHVyF1Y77sRfKiyjDW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Insights & Analytics\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Gain a better understanding of how fans move through and discover your venue with the\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Mappedin Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\". Track searches and location selections to see what your visitors are looking for and use this information to\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" drive increased foot traffic and revenue at your stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/using-digital-maps-to-reopen-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\". For instance, if a large majority of your visitors are searching for a specific vendor at your stadium, you may consider adding it. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide Fans with Personalized Offers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's platform can be integrated with indoor positioning technology to provide turn-by-turn navigation to visitors and further enhance the user experience. Through your stadium map and proximity marketing, send push notifications and personalized offers to fans about events, food, and merchandise promotions, suggested parking lots and entrance gates, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-Seat Experiences\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use the combination of a digital venue map and indoor positioning systems to offer additional experiences to fans. Through a venue mobile application, users can pre-order food for pick-up or have it delivered right to their seat.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Arena wayfinding apps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/how-to-create-the-ultimate-fan-experience-in-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\" with a focus on fan engagement might also include discussion boards, live stats, game alerts, and personalized deals and discounts that fans at home don’t have access to. These\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" in-seat experiences\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/using-indoor-maps-to-create-a-stadium-experience\"}},{\"nodeType\":\"text\",\"value\":\" can encourage future ticket purchases or increase sales at retailers across your stadium.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6MJFcOG3rHwhKwROHu7MPr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Allow Visitors to Find Their Way on Arrival With Interactive Kiosks and Digital Maps\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether you want to create custom wayfinding kiosks, add mapping to your venue’s website, or integrate it as part of a larger mobile app, you can provide visitors with a powerful and accurate navigation experience upon arrival.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Digital indoor maps for stadiums and arenas\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" make it easy for fans to locate parking, seats, restrooms, vendors, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets Mappedin Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With Mappedin’s platform, you can save time maintaining your maps while creating a best-in-class wayfinding experience for visitors. Highlight the services and vendors available to your fans, making it easy for them to discover all that your venue has to offer. By layering in proximity marketing to this experience, you can send push notifications based on visitor's indoor location or past preferences, further tailoring the fan experience. With extensive experience in indoor mapping,\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" mall wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail//blue-dot-navigation/malls\"}},{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" office wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/offices/blue-dot-navigation/offices/\"}},{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" airport wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/blue-dot-navigation/airports/\"}},{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" campus wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses//blue-dot-navigation/colleges-universities/\"}},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation\"}},{\"nodeType\":\"text\",\"value\":\", the Mappedin platform can create innovative indoor mapping experiences for your stadium or arena.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3G6FfLqmLM1zZaZTD0HRXL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation For Stadiums Frequently Asked Questions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Can Google Maps Work Indoors?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Google Maps uses the most common type of navigation device technology - GPS. Global Positioning Systems leverage satellites to pinpoint a location geographically. While the Google Maps technology provides accurate information about basic floor plans and outdoor navigation, its positioning feature and wayfinding solutions for indoor spaces are limited. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Are the Drawbacks of Using Google Maps for Your Indoor Maps?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Google Maps fall short when it comes to navigating the indoors. With GPS technology, Google Maps’ efficacy for indoor positioning and indoor navigation is extremely limited. To create your indoor maps, you can choose innovative mapping providers like Mappedin whose technology is designed to integrate with an indoor positioning system (IPS), enabling accurate blue dot wayfinding.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Indoor Positioning System Without Beacons Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Infrastructure-free systems do not require beacon technology, and rely solely on a user's mobile device and the WiFi within a venue. Apple’s indoor positioning is an example of this as it uses your existing WiFi to achieve GPS-level accuracy in indoor spaces by using the radio frequency (RF) patterns of your WiFi access points. Infrastructure-free in this case is a cost effective solution. Positioning systems that utilize hardware such as beacons can be implemented to supplement infrastructure-free solutions but can come with a large price tag to set up and maintain over time. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7632924335378324,"src":"//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=240&h=136&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=480&h=272&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=720&h=408&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=960&h=544&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=1440&h=817&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=240&h=136&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=480&h=272&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=720&h=408&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=960&h=544&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=1440&h=817&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 21, 2021","updatedAt":"Jan 18, 2022","compose__page":[{"title":"How to Create the Ultimate Fan Experience in Stadiums & Arenas","slug":"how-to-create-the-ultimate-fan-experience-in-stadiums-and-arenas"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Picture this: You begin walking up the stairs of area 104. The labels on the concrete steps read, “Section A”... “Section B”... “Section C”... until you finally reach your destination. You shuffle by the other people in the row and take your seat with a perfect view of the game. The crowd is going wild, screaming their favourite home-team chants. You’re wearing your favourite player's jersey with a smile on your face and ready to join in the cheer. You look down at your phone and see a notification: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"“5 Minutes Until Game Time”\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With limitations on how many fans are allowed in arenas, stadiums have had to improve and transform their venues to create the ultimate fan experience. Keep reading to find out seven ways stadiums are digitally transforming to create a better experience for players, fans, and employees. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1NHSz6SPS97cA21ihQaGxl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Digital Ticket Distribution \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The days of going to pick up a printed copy of a ticket are coming to an end. Digitally distributing tickets is a contactless, safe, and convenient procedure. Integrate with ticketing technology to prevent fraud and illegal resale and keep visitors secure. Embed links and QR codes with tickets, giving visitors all the information they need to have a successful visit to the stadium. Communicate anything from safety procedures to exclusive offers immediately after receiving a ticket so visitors can plan ahead. The digital distribution of tickets is simple and effortless, giving visitors the ability to access more information than ever before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Stadium Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visitors entering a stadium want to be prepared. Stadiums are integrating with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" systems to let fans know where their seat is and avoid wandering around and potentially missing some of the game or concert. Implementing a 3D wayfinding map allows visitors to view their exact location and follow turn-by-turn directions from any device, whether a large touchscreen kiosk or the browser of their mobile device. Locate your way to a parking lot, washroom, food stand, and more, ensuring no time is wasted. Stadiums can add a QR code to the distributed tickets, allowing visitors to scan and immediately get directions to their seats. Use QR codes to direct visitors to hand sanitizer stations, accessible gates, guest services, and other important spaces. Wayfinding can account for alerting fans of closed-off areas, creating a direct path for people to avoid traffic and wandering. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These maps can also provide analytics to see how people navigate through the venue. Leverage this data to understand how visitors interact within various spaces of the arena and their intent. Track searches, the most popular location selections and more, to make informed decisions regarding the layout of the stadium. For example, if numerous fans are searching for a hot dog stand near the east wing of the building, it could be worth adding one to increase foot traffic and revenue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"OvaJXldFX7xFa6sCGhrkA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Social Distancing Protocols\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seating arrangements can be confusing with social distancing COVID protocols in place. Different sized bubbles, the cluster of people you feel comfortable associating with outside your household, can make seating groups difficult and hard to strategize within a digital 3D map. Stadiums are using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editors\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" to edit their venue maps and achieve maximum efficiency when designing seating arrangements with distancing protocols. Use the draft mode of a Map Editor when visually reconstructing the seating arrangements of an arena to try out different layout combinations and pre-plan layout changes without compromising any live data. Communicate blocked-off sections to ticket distributors to ensure the new seating layout and ticket sales coordinate with each other. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Mobile Food and Drink Ordering\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Have you ever missed part of a concert or game waiting in line? Stadiums are looking to solve this irritating problem through mobile ordering. Stadiums are administering QR codes that can be scanned and linked to external websites like a restaurant's online menu or an online store for an artist or team’s merchandise. QR codes or stadium apps can enable the mobile ordering of food and drink, right from your seat. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Tampa Bay Lightning’s home stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.nhl.com/lightning/news/lightning-launch-new-mobile-app-for-fans/c-743544\"}},{\"nodeType\":\"text\",\"value\":\", The Amalie Arena, has created an app where users can pay for concessions and merchandise, search for other events, and opt for upgrades and experiences. Stadiums want to ensure you catch 100% of the game or concert. Using blue dot technology, fans can purchase food and drinks from the closest vendor and have them delivered right to your seat. Implement pre-ordering for in-seat delivery to guarantee visitors get what they are craving, right when they want it. This cashless transaction minimizes staff contact and improves the speed of service, allowing visitors to avoid keypads and touchscreens.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Fan Engagement App\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Live stream chats have created a community of people invested in a game, sharing their thoughts and opinions while all the action is happening. Arenas and stadiums want to bring this experience to in-person games as well. Missed a play? Check the fan engagement app to see what people are saying and find out what you missed. A fan engagement app can allow visitors to check the stats of their favourite team and most beloved players while getting alerts of when the game is starting. Offer personalized deals and discounts that fans at home don’t have access to, to promote the future purchasing of tickets. Make fans a part of the game. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote hashtags for people to post pictures and thoughts within the app and showcase some on the big screen, creating an immersive experience for everyone. For example, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Florida Gators\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://floridagators.com/sports/2019/9/12/swamp-moments\"}},{\"nodeType\":\"text\",\"value\":\" have implemented “Swamp Moments” into their fan engagement app. “Swamp Moments” can include video board messaging, pregame and halftime field access, the opportunity to give Gators high fives as they head to the field, a two-person post-game game of catch with a signed football by Coach Mullen, the ability to sing the Alma Mater with the team, and the chance to watch the remaining five minutes of the game from the field.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7o0oOHVyF1Y77sRfKiyjDW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. AR & VR Technology\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums are implementing augmented reality (AR) technology to provide visual content of statistics and play-by-plays. Stadiums have also started to implement virtual reality (VR) technology to create accurate calls for field rulings. This is a colossal improvement for sports as the game can be played fairly giving referees the information needed to make the most accurate call. With the aid of cameras strategically placed throughout the stadium, you can recreate and replay a 3D recreation of questionable gameplays. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums are implementing technology that can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"generate and replay full 3D recreations of game plays\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://arvrjourney.com/all-the-ways-augmented-reality-and-virtual-reality-are-shaping-sports-1c01c1f89fb\"}},{\"nodeType\":\"text\",\"value\":\" with precision and use it for on-field ruling and goal-line accuracy. Stadiums are using AR to help with practices as well. Teams can review precise visualizations of a player’s movement, technique, speed, and accuracy to assist in the training of swings, kicks, shots etc. AR provides players with real-time data about plays and instructions to follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This technology can also be used for fans, along with game officials and teams. Create the ultimate experience for fans who didn't get to see the live game by implementing AR technology for fans to roam around the stadium. The Minnesota Vikings are offering a virtual reality experience where fans can explore the\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" US Bank Stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.usbankstadium.com/\"}},{\"nodeType\":\"text\",\"value\":\" and view footage from Vikings games and events. Enhance half-time shows and concerts with AR technology and take that experience beyond what fans can even imagine, keeping excitement high even when the game isn’t on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"7. Digital Sponsorships \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, it's no secret that there are fewer guests in stadiums. Sponsors need to shift their traditional marketing strategies from static signage, sponsored sections and booths, product sampling, etc, to digital platforms and broaden their reach to people. Digital-out-of-home (DOOH) messaging provides a new way to market to in-person audiences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sponsors are using DOOH to provide a new interactive way to advertise products. Increase the visibility of sponsorships using bright and colourful screens to catch viewers’ attention while strategically showing ads at the right time and place to produce the most value. With social media engagement, sponsors can also personalize virtual feeds of advertisements to target different global audiences. Create high-impact ads by targeting audiences correctly and review insights to see what’s working. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When returning to the stadium, sponsorships are utilizing technology to create the ultimate fan experience through LED flooring to create sponsors for in-stadium experiences, digital photo booths, projection mapping, and audience-controlled camera platforms to create an innovative way to sponsor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\\n\\nCreate an experience that fans won’t forget and get people excited to cheer along in the stands when returning to a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digitally transformed stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\". At Mappedin, we can help put some of these ideas into action. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to start giving your fans the experience they deserve.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.25,"src":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=120&h=96&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=240&h=192&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&h=384&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=720&h=576&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=960&h=768&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=1440&h=1152&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=120&h=96&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=240&h=192&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&h=384&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=720&h=576&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=960&h=768&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=1440&h=1152&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Mar 16, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"Guide to Maintaining Digital Stadium Maps","slug":"guide-to-maintaining-digital-stadium-maps"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums and arenas are constantly changing to account for a wide range of events, from sports games to concerts. This prompts the question: how can we make it easy and effortless for property managers to create and maintain their maps as they change or grow?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At Mappedin, our goal is to make venue mapping a seamless process with endless capabilities. With our flexible platform and enterprise grade tools, we consistently provide end-to-end solutions for creating, maintaining, and visualizing your property maps. We start by turning your 2D floorplans into a 3D interactive map of your stadium.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital map not only provides important information and simple directions but with accurate and easy-to-maintain location data, stadiums can layer additional experiences such as parking and wait-time software, in-seat experiences, push-notifications, proximity marketing and more. Let’s take a look at how we make maintaining stadium maps and their experiences an easy task for property managers! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Set Permission Levels Within Your Organization\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"“Who will be able to edit my venue maps?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The answer is simple: anyone that you choose to give the access to! Our platform allows you to set permission levels across your organization to enable collaboration in one tool. With one consistent draft at any given time, larger teams are able to work on the same venue, saving time and effort. You can decide who is responsible for editing location data, altering the physical structure of your venue, pulling usage reports and analytics, and more- all from one tool! These permissions can also be granted temporarily or for a specified amount of time, allowing for flexibility within organizations for contracts or vacation times to be covered without the workflow being interrupted.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"734Cp65nmXc9s0YxUuSW6R\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maintain Multiple Layouts For Your Venue\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"“What if my stadium layout looks totally different for each event?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s flexible platform makes it easy for stadiums and arenas that host different events to manage and maintain each of the unique floor plans. With our\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can create distinct layouts for each event type hosted at your venue and switch between them with ease. For instance, you can switch from a soccer game layout to a concert layout with one click of a button. With the ability to save each of these event types and layouts, it's never been easier to update the map showing on your website or mobile app, ensuring fans are using the right map to navigate to their seat, amenities, services, and more. You can also save time when creating these unique layouts by applying the same structural elements across all maps. You then have the ability to edit unique features such as seating charts, retailers, concession stands, and activities. This way, you can create seamless and custom mapping experiences for each event type!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3fcKwn3Sqj3p8nngcUHTDl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Highlight Services & Amenities At Your Stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"“How can I showcase the new restaurant at my stadium?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our Map Editor makes it a simple task for you to add, relocate and delete services and amenities. From washrooms and elevators to retail stores and dining spots, you can customize your stadium to attract visitors. With simple drag-and-drop tools, you can easily add temporary vendors to your map so visitors are aware of the full offering at your stadium. Hot dog, ice cream, or beer carts, for example, can be quickly added, relocated, and deleted. These changes are reflected on the maps in real-time so that visitors can effortlessly locate and purchase from your services and amenities. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"46DsGoTblFzAwdGBbFasDH\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Update Location Statuses In Real-time\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"“What if a washroom is temporarily closed in my stadium?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With our platform, you can update the status of various amenities at your stadium or arena with ease. In the event that a washroom temporarily closes for cleaning or a concession stand closes for the night, you can keep your guests up to date with real-time updates. Simply select the location and change its status to “Closed”. When your services are back up-and-running, let guests know with the click of a button. This ensures that visitors are always receiving the most accurate information about your stadium’s offerings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1Tp0J5WZNXzVANGlbwSE39\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Pre-Plan Changes To Your Venue Map \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"“What if I don’t want immediate changes to my map?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-draft-publish-mode\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Draft and Publish mode\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" makes it easy to plan changes to your map in advance. Whether your venue is undergoing renovations, adding new retailers, or hosting a new event type, pre-plan these edits without compromising your live map! You can preview your changes to ensure everything is in place before publishing the updates for guests to see. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"50BaGdQAwkILt1zB5KxWpc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Click \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about our mapping solutions for stadiums, arenas, and other entertainment venues or\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.405027932960894,"src":"//images.ctfassets.net/wdjnw2prxlw8/OvaJXldFX7xFa6sCGhrkA/573eea9d8d6fe7e9120538c282c9ddb4/stadium_split-2.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/OvaJXldFX7xFa6sCGhrkA/573eea9d8d6fe7e9120538c282c9ddb4/stadium_split-2.png?w=120&h=85&q=90 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Fans could no longer look forward to going to a sports game to cheer on their favourite sports team or a concert to watch their favourite artists perform. However, as stadiums and other entertainment venues prepare to reopen, we can ask ourselves: what will the fan experience look like?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Offering an adapted experience that is safe, seamless, and tailored to guests is of utmost importance. One way to prepare for reopening and to deliver an unforgettable fan experience is to implement new technology such as digital \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-indoor-maps-to-create-a-stadium-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Grab yourself some popcorn, put on your favourite jersey or artist’s merch, and let’s explore some of the benefits of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" maps!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Find Your Way Around the Stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After months of closure, even the biggest sports fan or concert enthusiast will likely have difficulty navigating your stadium or arena. However, you can make this process seamless for visitors by implementing our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.apple.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" which displays digital 3D indoor maps that are accessible from any device. Using indoor positioning, visitors are able to see their exact location from the browser of their mobile device and populate turn-by-turn directions to their destination. With this feature, you can be sure that fans don’t miss a second of the game or concert! Phew. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5xtHK8Zzkwj9d1trBZIsV6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even more, digital mapping solutions make it easy for fans to locate parking, seats, washrooms, amenities, and everything else your stadium has to offer. With our Responsive Web App, you can easily integrate indoor maps through both digital and printed materials used within your stadium. For instance, adding a QR code onto visitors' tickets is an easy way to help them locate their seat. Once scanned, the QR code opens your interactive map in the browser of their mobile phone with directions pre-populated to their seat section. These solutions can be used around your stadium or arena to promote hand sanitizer stations, accessible gates, guest services, a new store, or other important spaces. In addition to easy navigation, these codes can also be linked to external websites such as a restaurant’s online menu or the online store for your sports team’s merchandise. The possibilities are endless, as digital indoor maps are easy to embed with any material around your stadium! By integrating mapping solutions such as Mappedin’s, your digital stadium map becomes an additional touchpoint for guests and helps to highlight, promote, and engage fans with every other service at your venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With multi-destination capability, fans can get the fastest directions to their seats upon arrival, including a path from the parking lot, to the gate, and ultimately to their section. They are then able to save their section’s location on the interactive digital map right from the web browser of their mobile device. This makes exploring the stadium aseamless experience, and avoids wandering around trying to find your seat in the middle of a sports game or concert. You can quickly locate your seat again with the click of a button. What better way to enhance the fan experience? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5n4Q0d4qzID11l7X9CH5xZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Increase Health and Safety Measures\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Arenas and stadiums can also use digital indoor mapping solutions to help provide health and safety measures amongst guests. Our multi-destination feature ensures that fans’ path into and throughout the stadium is safe and streamlined, thereby eliminating the need to wander or travel to another side of the venue. This can help enforce capacity limits on the number of people in a designated area. Also, with our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tools, it is easy to state locations that have closed temporarily on your digital map so that guests know which areas to avoid. You can also remove navigation through these closed sites, including hallways or stairwells which may be too narrow for social distancing, to ensure that guests aren’t led to these areas. This not only helps with social distancing, but makes controlling the flow of traffic at your stadium an easy task. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to the above, you can add related locations on your map to make it easier for fans to populate navigation to related areas within your stadium. For instance, amenities such as sanitization stations can be added to seating sections to improve health and safety measures among visitors. Further, you’re able to set specific opening hours on restrooms and amenities to reflect when they are off-limits for their regular cleaning. This way, venues can offer an adapted experience that ensures health and safety are always a top priority. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Generate Revenue and Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reopening stadiums also provides endless possibilities to generate revenue, from ticket to vendor sales. Integrating digital indoor mapping technology with food and beverage ordering systems and wait time planning applications makes it easy for fans to quickly locate and purchase from your vendors. You can also add important descriptors to your vendor locations like ‘in-seat delivery’, ‘cashless transactions’ and ‘pre-order only’ so that every guest is prepared when making a purchase. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2WpWnXd9dXEK7Y7tODD3QF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums can also use our Quick Links feature to connect fans to external websites that provide helpful information, and can help increase revenue. For instance, the link can direct fans to contactless online ordering for concession stands. The amazing part about this feature is that its versatility can also be used to link guests to important health and safety measures at your venues! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" from your venues can also be leveraged to provide valuable insights on your visitors, how they interact with various spaces, and their intent at your venue. You’re able to gain a better understanding of what your guests are looking for at your venues by tracking searches, location selections, and more. This can help you inform business decisions at your property. For example, if visitors are searching for specific vendors or events at your stadium that don't currently exist, you may consider adding them. Alternatively, you can use this data to serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your stadium or arena. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get Started With Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital indoor mapping technology helps streamline the return to stadiums and arenas by providing an adapted experience that is safe, seamless and caters to the fan experience, while also generating revenue for vendors and stakeholders across your venues. Fans are able to return to your stadium and navigate with ease, stay protected with health and safety top of mind, and ultimately focus on watching their sports team or artist perform. All things considered, indoor mapping can assist in reopening venues post-pandemic and can help deliver an unforgettable fan experience for sporting events, concerts, and more! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s indoor mapping solutions for stadiums, arenas, and other entertainment venues, or to explore how you can improve the fan experience when you reopen, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.3499118165784831,"src":"//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=120&h=89&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=240&h=178&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=480&h=356&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=720&h=533&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=960&h=711&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=1440&h=1067&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=3827&h=2835&q=90 3827w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=120&h=89&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=240&h=178&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=480&h=356&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=720&h=533&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=960&h=711&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=1440&h=1067&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/33s0GplDcyljI9PJXOFv9N/66f21f84807125912eb16551a3220337/stadium_2.png?w=3827&h=2835&q=90&fm=webp 3827w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 17, 2020","updatedAt":"Jan 10, 2022","compose__page":[{"title":"Using Indoor Maps to Create a Stadium Experience","slug":"using-indoor-maps-to-create-a-stadium-experience"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Watching your team play or seeing your favourite artist perform is something to look forward to. Here’s how indoor mapping can create an end-to-end experience at your stadium or arena.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital indoor maps make it easy for fans to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"locate parking, seats, washrooms, and more at your stadium or arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". With Mappedin’s platform, you can keep your floor plans and venue maps up-to-date, showcase events and advertising, and layer on additional experiences such as real-time indoor positioning that use accurate location-based data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Manage event maps and information\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “What do I need to know before the event?” \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums can host a number of different events, each with its own unique floor plan and seating chart. Using an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" platform provides you with a way to manage each of these layouts, toggle them on for their associated events, and give fans an accessible and digital map of your venue. When fans head to your website, they expect to see a list of upcoming events and their details which can now include a 3D interactive map of your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7lFlh8VYSpHfF2CRBhPO21\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrate with online ticketing providers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “How can I purchase tickets to this event?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once fans have decided on the event they would like to attend, they need to decide on a place to sit. By integrating your digital map and ticketing provider, fans can click on different sections and rows to see more details including availability, price, and the view from that section. An indoor mapping platform allows your team to save time and consolidate efforts on map management. By using the same indoor map for ticketing that fans use for wayfinding and other stadium applications, any changes you make to layouts, retailers, promotions, and more will be applied across all of your digital maps.     \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6jCgtjdvUjU40BaT2hSapP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide seamless car-to-seat wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “What’s the fastest way to my seat?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s the day of the event and your fans want to know the best place to park and the closest entry gate to their seat. Your digital map can make these recommendations and provide a car-to-seat wayfinding experience. If your venue is equipped with indoor positioning technology such as beacons, or by using Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can offer intuitive blue dot navigation. Fans can simply open your stadium map on their mobile devices, view their current location, and populate directions directly to their seat. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"SLtgyvLVUymbDqkl79IPf\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Highlight vendors, services, and amenities \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “What services and amenities are available and where are they located?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once fans have arrived and found their seat, drive revenue by highlighting services, amenities, and retailers directly on your map. Fans can see available and nearby locations, their hours, descriptions, and photos. Before they face the crowds, fans can check the lines at concession stands or washrooms through integrations with companies such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://thewaittimes.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"WaitTime\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Your stadium app can even go above and beyond with in-seat ordering. Technology partners like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.venuenext.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"VenueNext\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow fans to pre-order or have food and beverage services delivered right to their seat. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"tG4ls3irb61YLpBFit8GT\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Streamline discovery throughout your stadium \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"When fans ask “How quickly can I make it back to my seat?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visitors to your stadium have the ability to save their section directly through your digital map. This feature makes it stress-free for fans to explore your venue and quickly re-locate their seat before the event begins. By combining accurate indoor positioning with your digital map, moving around your stadium has never been easier for visitors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"387UNyUuFZJXgpWOpebwFC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interested in implementing indoor mapping at your stadium? \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us today for a free demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.496,"src":"//images.ctfassets.net/wdjnw2prxlw8/27hi9zc84rWCPb3I4JJ5fY/57206346822681834bd8292346d5167b/tim-gouw-VvQSzMJ_h0U-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/27hi9zc84rWCPb3I4JJ5fY/57206346822681834bd8292346d5167b/tim-gouw-VvQSzMJ_h0U-unsplash.jpg?w=120&h=80&q=90 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How can stadiums use digital maps to provide you with an unforgettable fan experience?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It’s game day! Your ticket is bought, your jersey is on, and you’re ready to cheer on your team. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While this ritual is nothing new, the way that stadiums and their teams have taken advantage of technology changes year over year. Mobile applications have become a common way for fans to access ticket, team, and venue information. Not only can digital maps reduce chaos, they unlock additional experiences to provide fans with an unforgettable game day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Parking and arrival\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Starting game day right means a seamless journey from home to seat. In the past, visitors have been able to easily navigate from their front steps to the venue, but then what? Finding parking can be stressful, knowing each passing minute is one closer to game time. Then finally, the car is parked but what’s the fastest way inside the arena? Which gate is closest to your section? Where are your seats again? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps make this experience easy for fans by allowing them to plot this journey on-site or ahead of time. Along with providing helpful directions to their visitors, venues can also provide them with up-to-date parking information such as pricing, occupancy, restrictions, rideshare lots, and more. Integrated stadium applications that include ticketing, venue information, and interactive maps might even take the experience a step further by suggesting which parking lot is closest to the recommended entrance gate so that fans can quickly find their seats. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Events and promotions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Thanks to digital maps, your arrival was painless and it turns out you’re early for the game. Many arenas have exciting entertainment options before, during, and after the main event. From face painting to 50/50 raffles, or live music to last call, there’s lots to do. Digital maps not only provide advanced navigation, but also a wealth of information. A back-end \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"map management platform\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/map-manager/\"}},{\"nodeType\":\"text\",\"value\":\" allows stadiums to update information and highlight day-of events and promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Reduced wait times\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The game has begun and you’re in your seat. The crowd is full of energy and your team is winning! But wait, you take a minute in all of the excitement and realize that you’re starving. Or your friend is thirsty. Or your kid needs to use the washroom. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps are easy to access and can be deployed across different device types such as web, mobile, or touchscreen directories. The search functionality on a digital map allows fans to locate general amenities (e.g. washroom, merchandise) or specific products (e.g. pizza slice, baseball hat) so that precious game time minutes aren’t wasted in a multi-floor search. To enhance the experience even further, when digital maps have been built for customization (such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/product-101-mapping-sdks/\"}},{\"nodeType\":\"text\",\"value\":\"), they can be integrated with companies like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"WaitTime\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://thewaittimes.com/\"}},{\"nodeType\":\"text\",\"value\":\" to show fans real-time line lengths at different locations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2svXJB3eMt4Elpi0Z0Heia\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Connectivity and in-seat experiences\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The game is now well underway, and your team has just scored! You go to share a video with your friends at home and you’re relieved because the stadium offers free wi-fi. In fact, almost all of the NFL, MLB, and NBA stadiums across North America offer wi-fi to their fans and now these stadiums are finding more uses for their connectivity. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Outfitted with hundreds of wi-fi access points, arenas can combine this technology with a digital map to offer even more experiences to their fans. With indoor positioning systems, fans can use turn-by-turn directions. With a venue mobile application, stadiums can notify users of special deals or events using push notifications. Or, for fans that can’t bear to miss a moment of the game, food can be pre-ordered for pick-up or even delivered right to your seat, like at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Levi’s Stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.businessinsider.com/review-49ers-levis-stadium-food-delivery-app-2015-9\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6MJFcOG3rHwhKwROHu7MPr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use technology to enhance the fan experience in a number of ways, but at the core, fans want a seamless trip to see their team play which is why a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digital map can be so valuable\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/the-importance-of-a-digital-indoor-map\"}},{\"nodeType\":\"text\",\"value\":\" in providing important information and easy-to-follow directions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about Mappedin's indoor mapping solutions for stadiums and arenas, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums\"}},{\"nodeType\":\"text\",\"value\":\" or contact us today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=120&h=90&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=240&h=180&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=480&h=360&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=720&h=540&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=960&h=720&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=1200&h=900&q=90 1200w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=120&h=90&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=240&h=180&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=480&h=360&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=720&h=540&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=960&h=720&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6MJFcOG3rHwhKwROHu7MPr/20f3a37eb8d92b61202df09de050ed0c/snow-cone.jpg?w=1200&h=900&q=90&fm=webp 1200w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"totalCount":7}},"pageContext":{"topicName":"Stadiums","topicSlug":"stadiums","categoryName":"Use Cases","categorySlug":"use-cases","numPages":1,"limit":15,"currentPage":1,"skip":0}},
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