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    "result": {"data":{"contentfulComposePage":{"title":"Location-Based Marketing for Stadiums To Boost Sales and Enhance the Fan Experience","seo":{"title":"Location-Based Marketing for Stadiums | Mappedin","description":"Your guide to location-based marketing at stadiums. What is it, how does it work, getting started with marketing tactics, how to gain valuable insights, and how Mappedin can help."},"content":{"author":"Michael Law","publishDate":"May 31, 2022","updatedAt":"Jun 6, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Stadiums To Boost Sales and Enhance the Fan Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing in stadiums. What is it, how does it work, getting started with marketing tactics, how to gain valuable insights, and how Mappedin can help.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1OGm0t34BsW9M2McMKBHh1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to a store, major events happening within their area, and more. For instance, you could target mobile app users and motivate them to make purchases at concession stands or apparel shops around the stadium or arena. Similarly, a sports team may advertise their marketing programs and on-site offers that would entice fans to participate, increasing both user engagement and the fan experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work for Stadiums?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums can use available widely available indoor positioning and geolocation technology including beacons, wi-fi, RFID, and geomagnetic, to understand the real-time position of people as they navigate the indoors. Two key requirements are needed to have a functional and successful location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications and have location services enabled before businesses can send promotional alerts and messages.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Importance of Location-Based Marketing for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is being used effectively as a powerful strategy for stadium marketing teams to increase user experience, fan engagement, and customer retention through discovery and brand awareness campaigns. Driving relevant and timely location-based campaigns allows stadiums to capitalize on the immediate purchasing decisions of target audiences. Stadiums are constantly looking for ways to send personalized offers and premium content to the fan experience, whether it is to build brand awareness or promote time-limited offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Stadiums Should Use Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums and sports venues have tremendous amounts of foot traffic for sporting events and concerts. Location-based marketing can help drive revenue by increasing foot traffic to vendors spread around the stadium by informing visitors with targeted and special offers using personalized messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums that use location-based marketing create a better customer experience by targeting customers when they are likely to purchase or require products and services. Campaign timing and distribution both play a vital role in only serving relevant messages and notifications at a time when it is most impactful. For example, an effective marketing angle could be when a team reaches a target statistic (such as scoring more than five goals), a special offer is enabled and can be sent to attending fans through a mobile app.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"XEUrWXXrQzrn390JXr3eF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits to Location-Based Marketing for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Low-cost and highly targeted messaging\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile devices are a necessity for location-based marketing at stadiums. According to eMarketer, in 2021, 88% of adults own a smartphone. Investing in a location-based marketing platform can have a low cost compared to how many highly targeted messages are sent. This provides a high return on investment for a relatively low cost.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Boost business during quieter times\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the middle of the sports season when attendance dips? With location-based marketing, send discounts and offers to improve fan loyalty and customer engagement. Promotional deals or relevant ads can be a great way to convert merchandise purchases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase engagement using campaigns\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the busiest times of the sports season? Build brand awareness for consumers through outreach campaigns like connecting your social media stories or targeting specific demographics with personalized messaging. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Disadvantages of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Requirements to Opt-in\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A user must opt-in their location data through a web or mobile app. This can be a disadvantage if users don’t want to opt-in or don’t own a smartphone.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeting Inappropriate Demographic\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If a user’s profile is incomplete or inaccurate, the user is at risk of receiving an irrelevant or inappropriate marketing message. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ineffective Data Location\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location accuracy plays a big factor in location-based marketing. There’s a chance location data will vary and depending on the methods used to calculate your location, it may be ineffective or may miss timing relevant messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Do Beacons and Geofences Provide to the Sports Teams?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beacon and geofence technology influences customer behaviour and sales strategies during sporting or major events. Partnering with sports teams using location-based technologies, merchandise stores, food vendors, and brand marketing teams can enhance the fan experience through customer loyalty campaigns, collect customer behaviour data, and provide a platform for promotions and offers to entice fans to make purchases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beacons improve location accuracy inside stadiums and have many uses including personalization and assistance. Beacons can be used to personalize the customer experience through a mobile app. For example, if it’s a sports fan’s first-ever visit to a game, they could be sent a welcome message. Beacons can also help locate customers who may require assistance. A message can be sent via a mobile app to staff who would receive a push notification and can quickly locate the customer at their seats. With accurate location data, fans could use a mobile app to find the closest food vendor with the shortest lines so that they won’t have to miss much of the game or event.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6Nk4ZHfmFoRgbECdX3UDWV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many platforms provide location-based marketing systems for stadiums. These platforms identify when existing or potential customers are within predefined proximity or geofence and trigger the delivery of personalized, contextual marketing content to consumers with smartphones. Here are some things to consider when choosing the right system for a stadium:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify a target audience within a specified geographic boundary or within the stadium vicinity through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has worked with stadiums such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Okinawa Arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to design and build a custom wayfinding experience with our Web SDK that enables maximum discovery of the venue’s services and amenities. Mappedin has also created interactive stadium maps for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.kardiniapark.vic.gov.au/interactive-stadium-map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kardinia Park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://blundstonearena.com.au/stadium-map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blundstone Arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4IY6jDfviz0SS6yWID1X32\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables stadiums and arenas to build editable digital maps and promote news and updates about live and upcoming events. To implement location-based technology and marketing strategies, one of the first steps is to create a visualization of the stadium, arena, or sports field. By combining precise location data and a digital map, operators can better understand foot traffic, how people move through the stadium, as well as how to use this information to improve the visitor experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4buaKgYQOK2KdXxyfZyaHQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/blue-dot-navigation/stadiums-arenas/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" feature takes care of the second piece for marketers hoping to target attendees to a sporting or entertainment event.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Stadiums FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Types of Location-Based Marketing Are Available Today?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" There are four main types of location-based marketing. Here’s a brief overview:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geofencing\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Send personalized messages or location-based notifications using a customer’s real-time location. For example, if you have a restaurant chain’s mobile app and opted-in, you’ll receive a message when you’re near one of its locations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Proximity marketing\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Similar to geofencing, but using proximity technology such as beacons, wi-fi, or near-field communication (NFC). Deliver alerts to mobile users on their smartphones or nearby devices when they are within a defined distance of a location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geotargeting\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Advertising is served to audiences that visited specific locations in the past. For example, anyone who visited the stadium in the past 30 days is entered into a campaign that’s relevant to that audience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geoconquesting\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Connect with audiences by sending them affordable offers when they attend competitive locations. This strategy works best for customers who are ready to make an immediate purchase.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do You Advertise in a Stadium?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing for stadiums is often created as part of an overall marketing plan that encompasses several tools and smaller strategies together. Part of it is to integrate a user engagement platform to segment users, create campaigns, and define geographic boundaries. Incorporating location-based marketing requires an investment in different technologies, from marketing expertise to indoor mapping and more. An indoor mapping provider is your best bet for optimal results. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"They’ll have the expertise necessary to create and automate your indoor maps, as well as integrate your existing software tools and APIs with their mapping solution. For example, a stadium could offer a limited-time discount on their scoreboard or TV displays using a scannable QR code. Fans who are able to scan the code can be provided with turn-by-turn directions to that vendor wherever they are in the stadium. Figuring out how many customers take advantage of these promotions can provide key insights into their behaviour.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Effective Is Location-Based Marketing for Stadiums?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Assess the needs of your customers (and potential customers) and think about the creative location-based marketing solutions that may resonate with them. It can be very effective for creating emotional connections. If your ad or offer resonates very well with a fan, they will remember that and likely be a repeat customer or recommend it to a friend.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps on the web or integrated into an app can help users navigate to areas of interest around a stadium through social media stories or QR codes displayed throughout the venue. Stadium operators can review location insights and analytics to gain a better understanding of how visitors move throughout the venue and ultimately improve the wayfinding stadium experience for visiting customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"1OGm0t34BsW9M2McMKBHh1","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1OGm0t34BsW9M2McMKBHh1/5ee00542605212096752bc686a73cf64/soccer-stadium-fans.jpg","contentType":"image/jpeg"}},{"contentful_id":"XEUrWXXrQzrn390JXr3eF","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/XEUrWXXrQzrn390JXr3eF/1e049902a1bef97f48899063c9ed5903/overhead-seated-fans-stadium.jpg","contentType":"image/jpeg"}},{"contentful_id":"6Nk4ZHfmFoRgbECdX3UDWV","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6Nk4ZHfmFoRgbECdX3UDWV/7e81efce0dfc63f7881a5b76a5fafc18/stadium-football-fans-cheering.jpg","contentType":"image/jpeg"}},{"contentful_id":"4IY6jDfviz0SS6yWID1X32","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4IY6jDfviz0SS6yWID1X32/880e5562d781fc1298fecf6acf3c5e98/okinawa_arena_2.png","contentType":"image/png"}},{"contentful_id":"4buaKgYQOK2KdXxyfZyaHQ","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4buaKgYQOK2KdXxyfZyaHQ/c138c377a37d0bc2c391bab9ee4074c5/kardinia-park-stadium.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg"}},"pdf":null,"relatedPosts":[{"title":"Blue Dot Navigation For Stadiums","slug":"blue-dot-navigation/stadiums-arenas","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Mar 28, 2022","updatedAt":"Mar 28, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How can you use blue dot navigation in your stadium or arena to deliver an unforgettable fan experience? Keep reading to find out.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1uhNhoV5L87kh5cdMqxf1W\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Blue Dot Navigation?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue dot navigation\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding\"}},{\"nodeType\":\"text\",\"value\":\" refers to the blue circle seen on popular navigation apps such as Google and Apple Maps, which represents your location within a space. As you move, the blue dot updates to reflect your current location. Real-time navigation updates are the difference between blue dot technology and other wayfinding solutions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning System (IPS)\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor positioning system (IPS)\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide wayfinding and additional context to users.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Use Blue Dot Navigation For Stadiums?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"At their core, fans want a seamless and stress-free trip to see their favourite artist perform or team play. A digital map not only provides important information and simple directions, but with accurate positioning and easy-to-maintain location data,\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" stadiums can layer additional experiences such as parking and wait-time software\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/4-ways-to-enhance-the-stadium-experience-with-digital-maps\"}},{\"nodeType\":\"text\",\"value\":\", in-seat experiences, push-notifications, proximity marketing and more. For instance, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Japan’s Okinawa Arena\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena\"}},{\"nodeType\":\"text\",\"value\":\" enables guests to locate the closest restroom, view wait times, and populate directions directly from their seat.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4IY6jDfviz0SS6yWID1X32\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3D Responsive Map\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's web solution has been optimized for mobile and desktop devices so that users can access your stadium map regardless of their location. Features such as smart search, mobile pass, blue dot positioning, and smart labels make it easy for fans to find their seat and other services before the event.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Seat\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Guests can\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" save their seat section's location on the interactive digital map\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-save-my-section/\"}},{\"nodeType\":\"text\",\"value\":\" right from the web browser of their mobile device. This feature makes exploring your stadium, its retailers, and amenities a stress-free process. Fans can quickly locate their seat again with the click of a button.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"mt73AlPgiqNNfSZbJKYNJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seat View Gallery\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through integrations with your ticketing provider, not only can fans use your digital map on game day, but far in advance to help them choose their seats. Sports stadiums can showcase seating blocks in the map and allow fans to see an accurate view from their section. Highlight important information and showcase seat view photos so that your visitors know exactly what to expect.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Smart Search is powered by AI and offers predictive results as users type, minimizing the number of keystrokes to find a location. Top locations are featured near the search bar and highlight the most popular destinations at your venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Versatile Floor Plans\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's flexible platform makes it easy for sports venues and arenas that host different events to\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" manage and maintain each of the unique floor plans\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/guide-to-maintaining-digital-stadium-maps\"}},{\"nodeType\":\"text\",\"value\":\". Whether your stadium floor plan is a single level or multiple levels, you can ensure consistency between your maps. Our Map Editor stores multiple layouts of your venue in one simple tool, giving you the ability to easily switch between different event layouts.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3fcKwn3Sqj3p8nngcUHTDl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Dynamic Venue Tools\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Within\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Mappedin’s Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", you can apply the same core and structural elements of your venue across all maps, while having the flexibility to change to seating charts, retailers, concession stands, and activities for each of your event types. With the ability to save each of these event types and layouts, it's never been easier to update the map showing on your website or mobile app, ensuring fans are using the right map to navigate to their seat, amenities, services, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Branded Experience\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customize your digital stadium maps to match your branding, ensuring a seamless experience for visitors. You can also tailor your stadium wayfinding signage design to match a specific event or game that occurs at your venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Easy Integration\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" wayfinding SDKs for stadiums\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-stadiums\"}},{\"nodeType\":\"text\",\"value\":\" are highly integrable with other datasets and technologies. Our Mapping SDKs provide you with the core elements of a digital map and wayfinding experience. These are used to create custom mapping experiences and can be integrated into existing mobile applications or used to customize wayfinding signage at your stadium. For instance, by integrating a stadium floor plan into a stadium wayfinding app, fans are able to get an accurate view of your venue while also browsing ongoing deals and events, concession hours, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7o0oOHVyF1Y77sRfKiyjDW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Insights & Analytics\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Gain a better understanding of how fans move through and discover your venue with the\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Mappedin Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\". Track searches and location selections to see what your visitors are looking for and use this information to\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" drive increased foot traffic and revenue at your stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/using-digital-maps-to-reopen-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\". For instance, if a large majority of your visitors are searching for a specific vendor at your stadium, you may consider adding it. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide Fans with Personalized Offers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's platform can be integrated with indoor positioning technology to provide turn-by-turn navigation to visitors and further enhance the user experience. Through your stadium map and proximity marketing, send push notifications and personalized offers to fans about events, food, and merchandise promotions, suggested parking lots and entrance gates, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-Seat Experiences\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use the combination of a digital venue map and indoor positioning systems to offer additional experiences to fans. Through a venue mobile application, users can pre-order food for pick-up or have it delivered right to their seat.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Arena wayfinding apps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/how-to-create-the-ultimate-fan-experience-in-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\" with a focus on fan engagement might also include discussion boards, live stats, game alerts, and personalized deals and discounts that fans at home don’t have access to. These\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" in-seat experiences\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/using-indoor-maps-to-create-a-stadium-experience\"}},{\"nodeType\":\"text\",\"value\":\" can encourage future ticket purchases or increase sales at retailers across your stadium.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6MJFcOG3rHwhKwROHu7MPr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Allow Visitors to Find Their Way on Arrival With Interactive Kiosks and Digital Maps\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether you want to create custom wayfinding kiosks, add mapping to your venue’s website, or integrate it as part of a larger mobile app, you can provide visitors with a powerful and accurate navigation experience upon arrival.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Digital indoor maps for stadiums and arenas\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" make it easy for fans to locate parking, seats, restrooms, vendors, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets Mappedin Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With Mappedin’s platform, you can save time maintaining your maps while creating a best-in-class wayfinding experience for visitors. Highlight the services and vendors available to your fans, making it easy for them to discover all that your venue has to offer. By layering in proximity marketing to this experience, you can send push notifications based on visitor's indoor location or past preferences, further tailoring the fan experience. With extensive experience in indoor mapping,\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" mall wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail//blue-dot-navigation/malls\"}},{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" office wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/offices/blue-dot-navigation/offices/\"}},{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" airport wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/blue-dot-navigation/airports/\"}},{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" campus wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses//blue-dot-navigation/colleges-universities/\"}},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation\"}},{\"nodeType\":\"text\",\"value\":\", the Mappedin platform can create innovative indoor mapping experiences for your stadium or arena.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3G6FfLqmLM1zZaZTD0HRXL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation For Stadiums Frequently Asked Questions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Can Google Maps Work Indoors?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Google Maps uses the most common type of navigation device technology - GPS. Global Positioning Systems leverage satellites to pinpoint a location geographically. While the Google Maps technology provides accurate information about basic floor plans and outdoor navigation, its positioning feature and wayfinding solutions for indoor spaces are limited. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Are the Drawbacks of Using Google Maps for Your Indoor Maps?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Google Maps fall short when it comes to navigating the indoors. With GPS technology, Google Maps’ efficacy for indoor positioning and indoor navigation is extremely limited. To create your indoor maps, you can choose innovative mapping providers like Mappedin whose technology is designed to integrate with an indoor positioning system (IPS), enabling accurate blue dot wayfinding.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Indoor Positioning System Without Beacons Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Infrastructure-free systems do not require beacon technology, and rely solely on a user's mobile device and the WiFi within a venue. Apple’s indoor positioning is an example of this as it uses your existing WiFi to achieve GPS-level accuracy in indoor spaces by using the radio frequency (RF) patterns of your WiFi access points. Infrastructure-free in this case is a cost effective solution. Positioning systems that utilize hardware such as beacons can be implemented to supplement infrastructure-free solutions but can come with a large price tag to set up and maintain over time. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7632924335378324,"src":"//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=240&h=136&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=480&h=272&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=720&h=408&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=960&h=544&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1uhNhoV5L87kh5cdMqxf1W/2dda19086fa9d4afbf69d9918c13b76a/stadium.jpg?w=1440&h=817&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Wayfinding SDK - Indoor Mapping for Stadiums","slug":"wayfinding-sdk-stadiums","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Feb 24, 2022","updatedAt":"Feb 24, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital stadium maps allow fans to intuitively navigate from the parking lot to their seat, while exploring shops and services along the way. Wayfinding SDKs provide developers with the ultimate flexibility when it comes to customization and integrations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding SDK - Indoor Mapping for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping & Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use digital indoor maps as the foundation for a highly engaging, state-of-the-art, branded experience. Powerful map editing software helps to ensure that location information and events are always up-to-date and accessible for visitors and wayfinding SDKs provide intuitive indoor navigation of your venue. As \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums welcome back fans\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/using-digital-maps-to-reopen-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\", it is a great time to invest in indoor mapping technology. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"51Pim92vqnnmYbRE3D9Wge\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Wayfinding SDK for Stadiums Work?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs allow you to build completely custom mapping experiences, regardless of industry or use case. Our SDKs encompass a wide variety of components and features required to easily integrate mapping into any application - anything from an \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"interactive campus map\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-indoor-mapping-for-universities-and-colleges\"}},{\"nodeType\":\"text\",\"value\":\", to a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"mobile app for shoppers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-malls/\"}},{\"nodeType\":\"text\",\"value\":\", or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor outdoor navigation at an airport\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-airports/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding SDKs provide developers with a flexible solution to create a unique digital experience and Mappedin’s indoor mapping platform allows stadiums to maintain accurate floor plans and event maps over time. Within the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", you can apply the same core and structural elements of your venue across all maps, while having the flexibility to change seating charts, retailers, concession stands, and activities for each of your event types.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for Developers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Working with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs and APIs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-api-sdks/\"}},{\"nodeType\":\"text\",\"value\":\" brings with it several benefits for developers. Mappedin provides 24/7 support, how-to guides, sample applications, comprehensive API documentation, and access to Release Roadmap and Version Migration Guides, all of which help to ensure you have the tools required to build a powerful and 3D mapping experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's SDKs are highly integrable with other datasets and integrations, and we offer developers the flexibility to use React Native for Android and iOS devices through the same flexible platform. This makes SDKs easily accessible to all, and can be a more cost efficient option with fast development incentives. Mappedin's dedication to the customer experience ensures a continual improvement of our developer tools and an expansion of SDK capabilities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Rather than implement a static venue map that only serves one purpose, a digital map can act as one part of an entire tech ecosystem. Because of their flexibility, mapping SDKs unlock and enhance a variety of services in addition to traditional navigation.   \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Parking & Arrival\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For fans and event attendees, the wayfinding journey actually begins outside of the venue. Finding parking can be a challenging and time consuming task and once the car is parked, arena visitors still need to find the closest entrance or recommended gate for their seat. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps provide a seamless experience for fans by allowing them to plot this journey ahead of time or once they arrive on-site. Along with providing turn-by-turn directions, stadiums can integrate digital wayfinding with up-to-date parking information such as pricing, occupancy, rideshare lots, and more. In addition to offering a great customer engagement experience with accurate data and directions to parking, stadiums can also benefit from streamlining fans and reducing overcrowding with clear, personalized directions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Powerful Navigation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once inside the building, wayfinding SDKs continue to make navigation easy for stadium guests. Through the venue map, fans can locate their seats, washrooms, merchandise stands, food and beverage locations, and additional services. By incorporating \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning technology\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" at your stadium or arena, you can enable step-by-step navigation from a user’s precise location. For multi-story venues, a powerful mapping solution such as Mappedin’s can also account for elevation levels and accessibility mode to prioritize routes that use elevators and ramps over stairs and escalators. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding SDKs can be used to deploy maps across any device, including web, applications for mobile devices, and touchscreen directories. The search functionality on a digital map allows fans to locate general amenities (e.g. washroom, merchandise) or specific products (e.g. pizza slice, baseball hat) so that precious time during the game or event isn’t wasted in a long distance search. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1rrizBkR3XD3dSP5lE4JHX\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To further enhance the user experience, when digital maps have been built for customization using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\", they can be integrated with line management software to show fans real-time line lengths at different locations. This integration allows stadiums to reduce long lines and overcrowding in common spaces by directing visitors to nearby, less busy locations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-Seat Experiences\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use the combination of a digital venue map and indoor positioning systems to offer elevated experiences to fans. Through a venue mobile application, users can pre-order food for pick-up or have it delivered right to their seat. Arena wayfinding apps with a focus on fan engagement might also include discussion boards, live stats, game alerts, and personalized deals and discounts that fans at home don’t have access to. These in-seat experiences can encourage future ticket purchases or increase sales at retailers across your stadium. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4VRYcCd2rkNZSQmX9xHO44\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events Advertising\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital map as the foundation, indoor spaces can advertise deals and events and allow visitors to quickly populate directions to their locations. By integrating your venue mobile app with indoor positioning systems, stadiums can send push notifications and personalized offers to fans based on their current location for events or food and merchandise promotions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Insights & Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Venue owners can gain a better understanding of the locations and services that visitors are searching for, selecting, and navigating to. Equipped with venue data and location analytics, stadium administrators and employees can make more informed business decisions.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seamless Indoor and Outdoor Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor and outdoor stadium maps provide fans with context as they navigate from parking or drop-off, through to ticketing and their entrance gate, all the way to their seat section as the end destination. By creating this blue dot experience using Mappedin’s SDKs, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums can create the ultimate fan experience\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/how-to-create-the-ultimate-fan-experience-in-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\" and visitors can easily search and discover additional services along their route.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"70gANLLLerMqCFlbZGAHzT\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Use Your Map in Your Mobile, Web, and Kiosk Apps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By creating an indoor mapping experience through Mappedin’s SDKs, you are not limited to specific devices when building your indoor navigation application. Mapping SDKs can be used to deploy custom indoor mapping solutions across mobile, web, and digital directories. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web SDK\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Web SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart\"}},{\"nodeType\":\"text\",\"value\":\" can be leveraged to build applications across the platform of your choosing. Whether you want to create custom wayfinding kiosks, add mapping to your venue’s website, or integrate it as part of a larger mobile app, the Web SDK provides you with the foundation of a powerful and accurate navigation experience. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Japan’s Okinawa Arena\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena/\"}},{\"nodeType\":\"text\",\"value\":\" utilizes Mappedin’s Web SDK to provide a unique stadium experience to their visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"iOS & Android SDKs\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s mobile SDKs can be used to create mobile wayfinding experiences for iOS and Android devices. Stadiums can integrate digital maps into existing mobile applications or choose to build your own tailored app experiences using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's iOS SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/ios/\"}},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Android SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/android/\"}},{\"nodeType\":\"text\",\"value\":\". Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"React Native SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native\"}},{\"nodeType\":\"text\",\"value\":\" can also be used to build once and deploy across both device types, saving developer time and effort. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Make the Most of our Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution and enable streamlined indoor navigation and accurate mapping experiences for visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6lOvulEfplqwSDxfG85aN6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More About Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" SDKs to build a custom and integrated experience for fans, providing them with up-to-date event information and context about their surroundings, all of which can be extremely valuable before starting a journey along an unfamiliar route.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For further documentation on our SDKs, visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Developer Portal\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/\"}},{\"nodeType\":\"text\",\"value\":\". To start creating an interactive wayfinding experience for your stadium, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAlgCWAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAALABQDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAMC/8QAJRAAAgEDAwIHAAAAAAAAAAAAAQIDAAQFERIhE1EiMUFhcZGx/8QAFwEAAwEAAAAAAAAAAAAAAAAAAAECA//EAB0RAAIBBQEBAAAAAAAAAAAAAAABAhESITFRQaH/2gAMAwEAAhEDEQA/AL22WvZwRAysR56A0scNXO3b+GXzN8HCO4Uj1YEa+1J4QRndoJJn7nd4lAP3Vq3gOUgNxPLbSXCwOUCuwAHzWVE61LW0Rx7tPkIOqd/JPPfmn4JrI+YDqse7H9NVQk//2Q==","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=240&h=135&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&h=270&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=720&h=405&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=960&h=540&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=1280&h=720&q=50 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"How to Create the Ultimate Fan Experience in Stadiums & Arenas","slug":"how-to-create-the-ultimate-fan-experience-in-stadiums-and-arenas","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Jun 21, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Picture this: You begin walking up the stairs of area 104. The labels on the concrete steps read, “Section A”... “Section B”... “Section C”... until you finally reach your destination. You shuffle by the other people in the row and take your seat with a perfect view of the game. The crowd is going wild, screaming their favourite home-team chants. You’re wearing your favourite player's jersey with a smile on your face and ready to join in the cheer. You look down at your phone and see a notification: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"“5 Minutes Until Game Time”\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With limitations on how many fans are allowed in arenas, stadiums have had to improve and transform their venues to create the ultimate fan experience. Keep reading to find out seven ways stadiums are digitally transforming to create a better experience for players, fans, and employees. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1NHSz6SPS97cA21ihQaGxl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Digital Ticket Distribution \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The days of going to pick up a printed copy of a ticket are coming to an end. Digitally distributing tickets is a contactless, safe, and convenient procedure. Integrate with ticketing technology to prevent fraud and illegal resale and keep visitors secure. Embed links and QR codes with tickets, giving visitors all the information they need to have a successful visit to the stadium. Communicate anything from safety procedures to exclusive offers immediately after receiving a ticket so visitors can plan ahead. The digital distribution of tickets is simple and effortless, giving visitors the ability to access more information than ever before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Stadium Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visitors entering a stadium want to be prepared. Stadiums are integrating with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" systems to let fans know where their seat is and avoid wandering around and potentially missing some of the game or concert. Implementing a 3D wayfinding map allows visitors to view their exact location and follow turn-by-turn directions from any device, whether a large touchscreen kiosk or the browser of their mobile device. Locate your way to a parking lot, washroom, food stand, and more, ensuring no time is wasted. Stadiums can add a QR code to the distributed tickets, allowing visitors to scan and immediately get directions to their seats. Use QR codes to direct visitors to hand sanitizer stations, accessible gates, guest services, and other important spaces. Wayfinding can account for alerting fans of closed-off areas, creating a direct path for people to avoid traffic and wandering. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These maps can also provide analytics to see how people navigate through the venue. Leverage this data to understand how visitors interact within various spaces of the arena and their intent. Track searches, the most popular location selections and more, to make informed decisions regarding the layout of the stadium. For example, if numerous fans are searching for a hot dog stand near the east wing of the building, it could be worth adding one to increase foot traffic and revenue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"OvaJXldFX7xFa6sCGhrkA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Social Distancing Protocols\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seating arrangements can be confusing with social distancing COVID protocols in place. Different sized bubbles, the cluster of people you feel comfortable associating with outside your household, can make seating groups difficult and hard to strategize within a digital 3D map. Stadiums are using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editors\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" to edit their venue maps and achieve maximum efficiency when designing seating arrangements with distancing protocols. Use the draft mode of a Map Editor when visually reconstructing the seating arrangements of an arena to try out different layout combinations and pre-plan layout changes without compromising any live data. Communicate blocked-off sections to ticket distributors to ensure the new seating layout and ticket sales coordinate with each other. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Mobile Food and Drink Ordering\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Have you ever missed part of a concert or game waiting in line? Stadiums are looking to solve this irritating problem through mobile ordering. Stadiums are administering QR codes that can be scanned and linked to external websites like a restaurant's online menu or an online store for an artist or team’s merchandise. QR codes or stadium apps can enable the mobile ordering of food and drink, right from your seat. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Tampa Bay Lightning’s home stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.nhl.com/lightning/news/lightning-launch-new-mobile-app-for-fans/c-743544\"}},{\"nodeType\":\"text\",\"value\":\", The Amalie Arena, has created an app where users can pay for concessions and merchandise, search for other events, and opt for upgrades and experiences. Stadiums want to ensure you catch 100% of the game or concert. Using blue dot technology, fans can purchase food and drinks from the closest vendor and have them delivered right to your seat. Implement pre-ordering for in-seat delivery to guarantee visitors get what they are craving, right when they want it. This cashless transaction minimizes staff contact and improves the speed of service, allowing visitors to avoid keypads and touchscreens.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Fan Engagement App\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Live stream chats have created a community of people invested in a game, sharing their thoughts and opinions while all the action is happening. Arenas and stadiums want to bring this experience to in-person games as well. Missed a play? Check the fan engagement app to see what people are saying and find out what you missed. A fan engagement app can allow visitors to check the stats of their favourite team and most beloved players while getting alerts of when the game is starting. Offer personalized deals and discounts that fans at home don’t have access to, to promote the future purchasing of tickets. Make fans a part of the game. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote hashtags for people to post pictures and thoughts within the app and showcase some on the big screen, creating an immersive experience for everyone. For example, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Florida Gators\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://floridagators.com/sports/2019/9/12/swamp-moments\"}},{\"nodeType\":\"text\",\"value\":\" have implemented “Swamp Moments” into their fan engagement app. “Swamp Moments” can include video board messaging, pregame and halftime field access, the opportunity to give Gators high fives as they head to the field, a two-person post-game game of catch with a signed football by Coach Mullen, the ability to sing the Alma Mater with the team, and the chance to watch the remaining five minutes of the game from the field.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7o0oOHVyF1Y77sRfKiyjDW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. AR & VR Technology\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums are implementing augmented reality (AR) technology to provide visual content of statistics and play-by-plays. Stadiums have also started to implement virtual reality (VR) technology to create accurate calls for field rulings. This is a colossal improvement for sports as the game can be played fairly giving referees the information needed to make the most accurate call. With the aid of cameras strategically placed throughout the stadium, you can recreate and replay a 3D recreation of questionable gameplays. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums are implementing technology that can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"generate and replay full 3D recreations of game plays\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://arvrjourney.com/all-the-ways-augmented-reality-and-virtual-reality-are-shaping-sports-1c01c1f89fb\"}},{\"nodeType\":\"text\",\"value\":\" with precision and use it for on-field ruling and goal-line accuracy. Stadiums are using AR to help with practices as well. Teams can review precise visualizations of a player’s movement, technique, speed, and accuracy to assist in the training of swings, kicks, shots etc. AR provides players with real-time data about plays and instructions to follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This technology can also be used for fans, along with game officials and teams. Create the ultimate experience for fans who didn't get to see the live game by implementing AR technology for fans to roam around the stadium. The Minnesota Vikings are offering a virtual reality experience where fans can explore the\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" US Bank Stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.usbankstadium.com/\"}},{\"nodeType\":\"text\",\"value\":\" and view footage from Vikings games and events. Enhance half-time shows and concerts with AR technology and take that experience beyond what fans can even imagine, keeping excitement high even when the game isn’t on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"7. Digital Sponsorships \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, it's no secret that there are fewer guests in stadiums. Sponsors need to shift their traditional marketing strategies from static signage, sponsored sections and booths, product sampling, etc, to digital platforms and broaden their reach to people. Digital-out-of-home (DOOH) messaging provides a new way to market to in-person audiences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sponsors are using DOOH to provide a new interactive way to advertise products. Increase the visibility of sponsorships using bright and colourful screens to catch viewers’ attention while strategically showing ads at the right time and place to produce the most value. With social media engagement, sponsors can also personalize virtual feeds of advertisements to target different global audiences. Create high-impact ads by targeting audiences correctly and review insights to see what’s working. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When returning to the stadium, sponsorships are utilizing technology to create the ultimate fan experience through LED flooring to create sponsors for in-stadium experiences, digital photo booths, projection mapping, and audience-controlled camera platforms to create an innovative way to sponsor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\\n\\nCreate an experience that fans won’t forget and get people excited to cheer along in the stands when returning to a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digitally transformed stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\". At Mappedin, we can help put some of these ideas into action. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to start giving your fans the experience they deserve.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.25,"src":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=120&h=96&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=240&h=192&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&h=384&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=720&h=576&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=960&h=768&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=1440&h=1152&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"use-cases","name":"Use Cases"},"topic":{"slug":"stadiums","name":"Stadiums"}}}}},"pageContext":{"slug":"location-based-marketing-stadiums"}},
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