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Mappedin helps make that experience safe and seamless."},"content":{"author":"Cara Hueston","publishDate":"Jun 17, 2020","updatedAt":"Jan 18, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As public spaces reopen and consumers return to retail, shopping malls are offering an adapted experience. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's retail solutions\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help make that experience safe and seamless.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the world moved into lockdown, we saw the closure of parks, stadiums, businesses, restaurants, shopping malls, and more. But now, as these spaces slowly begin to re-open, they certainly won’t look the same way we left them. What can we expect from retail stores and shopping malls? How have their spaces changed and how can technology help with this transformation? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Adapted venues \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Simon Property Group and Macerich are two leading REITs who recently began reopening selected mall properties across the United States. To help facilitate their reopening and account for additional safety measures, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Simon has implemented\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/retailwire/2020/05/05/simon-reopens-malls-to-a-wary-public/#67914eba3d6a\"}},{\"nodeType\":\"text\",\"value\":\" reduced hours, capacity, and entrances at their open venues. Their malls also offer free infrared temperature testing, face masks, and hand sanitizer for shoppers. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More than 75% Macerich retail properties have now reopened. Outlined in their reopening plan, these malls have reduced operating hours, intensified cleaning procedures, hand sanitizer stations, and adapted seating and washrooms to allow appropriate social distancing between individuals.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As malls prepare their physical spaces to help customers with the return to retail, companies like Mappedin can help with new and creative digital solutions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Adapted technology \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin works with shopping malls around the world and we too have a role to play in keeping shoppers safe. Since the COVID-19 pandemic began, we have developed several new features. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Get in touch\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us\"}},{\"nodeType\":\"text\",\"value\":\" to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Curbside pickup locations\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While some stores are still closed to the public, many retailers have implemented curbside pickup and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"plan to continue this service\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.retaildive.com/news/after-covid-19-is-curbside-delivery-here-to-stay/577937/\"}},{\"nodeType\":\"text\",\"value\":\" even after their locations have reopened. The Mappedin CMS now includes \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"location linking\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" where users can connect and highlight additional locations, such as curbside pickup zones. When a retailer is selected, as shown below, both the store and its associated pickup area are highlighted on the map for easy navigation.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6t4AzxEHMcx8MuctcFppjf\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Line management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When integrated with line management data from third party vendors, the Mappedin solution displays store traffic data including the number of people in the virtual queue and the estimated wait time. Shoppers can view this information directly through the digital map, access a booking link, and add themselves to the virtual queue, helping to reduce crowds and lineups at physical locations.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2xZ41GOsTtNk1p2rV4HkhF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Quick links\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin platform has been adapted to include other third party links through the map as well. For restaurants and stores that require a reservation, booking links can be shown. For carpool lots, users can be presented with a link to reserve their ride. These are displayed on the map as a QR code so that once scanned by a user, the appropriate link opens on their phones. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"Nd7DL0rVD5Q6spuK1yfED\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Touchless directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To ensure that visitors can navigate safely and independently, Mappedin has developed a quick access QR code for touchless directions. Users simply scan a digital or printed QR code to have the digital map experience open on their phones. With this technology, they can still find their way without a risk of contact.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Heat mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A digital venue map paired with foot traffic data can also assist in internal decision making. With a heat map, property owners and managers can visualize how customers are travelling through their venue and where they are spending the most time. This can help make informed decisions on cleaning, sanitation, where signage should be placed, and so on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3tsI1Jczft7zGw31rGwqju\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. Alternate routes \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some shoppers are wary of potential crowds that may form as shopping mall traffic picks up. By leveraging foot traffic data, Mappedin can provide an alternate route around busy areas on your digital map. When serving directions between “to” and “from” locations, both routes are displayed. Seen below, the most direct route is displayed in blue and the alternate route in grey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"uA66KSA5a9JgrWFj9JRrN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\\nAs businesses and shoppers alike prepare for the return to retail, technology can play a role in keeping people safe. How have you seen technology used during this global transformation? Are there other uses for digital maps in shopping malls? Let us know on our social accounts or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"reach out today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to start the conversation. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"6t4AzxEHMcx8MuctcFppjf","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6t4AzxEHMcx8MuctcFppjf/089571e4f1219911c3f3f3c4b50f6668/curbside-pickup-2.gif","contentType":"image/gif"}},{"contentful_id":"2xZ41GOsTtNk1p2rV4HkhF","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2xZ41GOsTtNk1p2rV4HkhF/d381eba930a84e69eff05163866d3f43/Screen_Shot_2020-06-16_at_4.57.26_PM-2.png","contentType":"image/png"}},{"contentful_id":"Nd7DL0rVD5Q6spuK1yfED","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/Nd7DL0rVD5Q6spuK1yfED/643489b8145e44282e8cdc45d8adcd12/quick-booking-links-2.gif","contentType":"image/gif"}},{"contentful_id":"3tsI1Jczft7zGw31rGwqju","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3tsI1Jczft7zGw31rGwqju/c1caa66526b212e8a9998ebec8cd3fe9/heat-mapping.png","contentType":"image/png"}},{"contentful_id":"uA66KSA5a9JgrWFj9JRrN","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/uA66KSA5a9JgrWFj9JRrN/d3627e43c3aa1ee21d92f2a818fedb09/Screen_Shot_2020-06-15_at_11.15.03_AM.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg"}},"pdf":null,"relatedPosts":[{"title":"5 Benefits of Digital Maps in Shopping Malls","slug":"5-benefits-of-digital-maps-in-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Aug 6, 2020","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping in a mall has always been an experience. For some, it is a chance to get out of the house or a local and convenient place to pick up some new items. Others might make a day trip to visit their favourite retailers. Owners and operators of shopping malls continually find ways to incorporate digital aspects into their physical spaces to offer an improved and intuitive shopper experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps are one way to do this. They provide instant access to information so shoppers can find their destination with ease. They can also enhance the shopper experience before your customers even arrive. An interactive mall map on your website allows shoppers to pre-plan their route, even down to the parking lot that is closest to their ideal entrance. Here are five benefits to using digital maps in shopping malls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"OTF6N0PoMk9XzzICPwZFB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate mapping experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As the world goes increasingly more digital, shoppers have come to expect seamless digital experiences wherever they go. The three largest outdoor mapping applications have a combined total of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.thezebra.com/stories/waze-vs-apple-maps-vs-google-maps/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"200+ million active users\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". People have grown accustomed to having accurate location information at their fingertips. Digital maps are intuitive and more importantly, allow businesses to keep their location information up-to-date. If your mall is undergoing renovations, closing certain areas for cleaning or maintenance, leasing available units, promoting a pop-up store, or facing any other temporary change, a digital map platform allows you to relay this information to your customers. By implementing an accurate map, you can greatly reduce shopper confusion and frustration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Powerful search and discovery\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A map of your shopping mall helps shoppers to easily understand the layout. An interactive map goes one step further and allows users to zoom, pan, and rotate to see all of the stores and services that are available at your venue. Category listings are another way to showcase your retailers and adding location details can help customers make informed decisions. For a seamless omnichannel experience, shopping malls can even \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/return-to-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"highlight Curbside Pickup\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" locations on their maps. A powerful search feature can assist different types of shoppers, from the ones that have a specific store or product in mind, to those that are hoping to browse your venue for some product inspiration. Mappedin’s Smart Search, for example, is an AI-driven tool that offers predictive results and allows shoppers to search by store, brand, or product. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A branded and unified experience \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customize your property maps with branding to be consistent with other digital or in-person experiences that your customers are interacting with. A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital mapping platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows shopping malls to deploy their venue maps across devices, including large digital directory displays, mobile applications, or a responsive web browser. Your team can remove duplicate work and slow processes with a robust Map Editor suite. Any edits to your mall maps can be made in one centralized editor but deployed in real-time across all of your map and wayfinding experiences. This approach provides customers with the most up-to-date version of your property maps, regardless of device. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1i2G7RBpw4aRJmzZcMt1s7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Highlight events and promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can further enhance the visitor experience by showcasing relevant deals, events, or promotions that are happening around your venue. Manage dates, locations, event details, and more in the Map Editor so that your shoppers can focus on the current information. Events and promotions can be added to your mall mobile applications with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and integrate with indoor positioning technology to enable push notifications as shoppers travel through your venue. Alternatively, highlight this information with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" display so that it is front-and-centre for shoppers entering your building. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1hoTVjyvfLvknjIxT2sxKx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopper insights and analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Unlike static maps and other signage, digital platforms can show proven return on investment and allow businesses to collect valuable insights on their shoppers. An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytics Dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can reveal the most popular searches and category selections, common language selections, device usage, session length, and much more. A favourite report of Mappedin customers is Missed Searches which show the locations, categories, and brands your visitors are looking for that don’t currently exist at your venue. This report can help identify potential areas for investment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"24PAvZNymH2HMZsNPU9V8\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital mapping platform can greatly improve efficiencies for shopping malls as well as their visitors. As shoppers come to expect a seamless and often digitized experience, digital maps provide them with easy-to-access information and simple navigation. For mall owners and operators, digital maps are an additional touchpoint with their customers, provide valuable data and insights, and streamline the process for creating and maintaining shopping mall maps.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our indoor mapping solutions for shopping malls, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Improving Your Shopping Malls With Indoor Mapping","slug":"indoor-maps-uses-cases-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Jun 3, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps do more than just help shoppers get from point A to point B. Learn how indoor maps can benefit shopping malls and the shoppers that frequent them.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7fC7srWuSrTZmTqoNkRSDC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Map Use Cases: Shopping Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When you’re making your way to a shopping mall, navigation is straightforward. All you need to do is grab your phone and open a GPS app.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"However, the case isn’t the same for indoor navigation. In especially large malls, the sheer number of stores and confusing layouts can make it hard to find your way. And while static map boards may help people navigate an indoor space, they’re not always easy to read and follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor mapping solutions like Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" can fix that problem. In fact, indoor mapping does more than just allow visitors to navigate – they have a myriad of other uses, from increasing accessibility to facilitating promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Read on to find out how your shopping mall can benefit from indoor mapping. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding is a combination of navigation aids and information systems that help someone to find their way to a particular place. It encompasses many disciplines – architecture, landscaping, lighting, signage, and graphic design, to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor wayfinding uses elements such as indoor maps and building directories to help visitors navigate. Color coding and clustered signage are also used to assist people in getting around extensive, complex facilities like transport terminals or office buildings. For shopping malls, indoor mapping makes it easier for shoppers and visitors to get step-by-step directions to their desired store.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding for Shopping Malls \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the context of retail spaces, wayfinding does more than allow customers to navigate. Good \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding in shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help people find specific retail stores and create an efficient shopping route.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Plus, customers won’t just find their way to their favourite department stores – they’ll also be notified of ongoing promotions. You can set up notifications to trigger when they pass certain areas, like discount vouchers for a nearby restaurant. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1S97OpabDqAP2HnCsV6qLz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way Pathing \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Malls are designed for the shopper, not for the store. Most malls are built with a one-way layout that allows shoppers to enter and exit without weaving around obstacles. This design reduces congestion in back hallways and helps shoppers find their way to different retail and grocery stores. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way pathing via an indoor mapping solution ensures that shoppers don't get lost. It can help keep your shoppers from getting too frustrated or disoriented by providing them with clear directions from point A to point B. This type of wayfinding is beneficial for first-time visitors since it gives them clear, unambiguous instructions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-destination Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"People rarely visit a shopping center for just one thing. While one-way pathing can help new shoppers go from the entrance to the store they want, what if shoppers want to visit different stores? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where multi-destination wayfinding comes in. With an indoor mapping solution, shoppers can create a route that goes through multiple stores. Their path will be optimized, helping them save time and energy with the most convenient route possible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Drive Additional Traffic to Your Website/Mobile App \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another benefit that mall owners can get from indoor mapping solutions is extra online traffic. Most digital maps are accessed through shoppers’ mobile devices, so you can drive more traffic to your website or shopping mall app by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"hosting your maps there\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to increasing visitors to your website and improving the user experience, your website can be an information hub. Shoppers can find store information and plan out their shopping journey before even stepping foot in your mall. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Touchless Directions with Kiosk QR Code\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding kiosks are often used in conjunction with the mall’s mobile app or website. Using QR codes, shoppers can easily get directions to their destination store without going through complicated menus.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To get touchless directions, shoppers can simply scan a QR code to open the map in the browser of their mobile phone. For shoppers that have a hard time remembering directions, they can bring them on-the-go after building their route at a kiosk. The kiosk will generate a QR code that customers can scan using their phone to receive the directions. Combined with indoor positioning technology, this works just like a GPS app that can provide real-time location updates during the shopper’s journey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping and Mall Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Implementing location technologies can provide a better customer experience for the shopper. Here are three ways that location-based services can help customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Highlight Amenities/Services\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to shops, mall amenities are just as important to shoppers. Hygiene-related facilities like hand sanitizer stations and bathrooms are especially essential because they’re often needed urgently. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning systems, shoppers can get the fastest route to the amenity closest to them. This eliminates the need to search for physical signage or go halfway across the mall to get to the washroom they are familiar with. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Designing malls with accessibility in mind is always a good idea. However, to make sure your mall accommodates shoppers that need them, you need to make disability-friendly routes more visible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping platform can provide shoppers with an accessible route. If they choose that option, the mapping software will build a path that prioritizes elevators over escalators and stairs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, lines can take up a lot of space. Indoor maps can offer line and space management options that allow shoppers to make reservations and save their spots in a line. This way, they can avoid the frustration of waiting for long periods of time, and you can save space (and encourage safe shopping) by eliminating crowded, physical lines. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promotional Uses \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promoting goods and services in innovative ways helps your tenants and shoppers. Here are three examples of how indoor mapping technologies can help diversify your mall’s promotional methods. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-store Promotion for Shops and Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the benefits of having indoor mapping solutions is that you can promote a sale or discount and tell shoppers where to enjoy them. For instance, you can promote a discount at one of your mall’s restaurants while giving directions to its location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote Events\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Not all shoppers are aware of the events happening at your mall. Indoor mapping can help notify them of future events and even give them the chance to reserve tickets or register! You can also notify shoppers of events that are currently happening to attract more attention.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity Marketing\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Everyone’s shopping routes are different. With proximity marketing, you can set up notifications that alert shoppers whenever they walk past certain stores. This notification can contain discount vouchers or other promotional items that may attract them to visit stores they didn’t initially plan to visit.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Added Services \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps can improve the whole shopping experience from start to finish. With developments in positioning systems, your app can even help shoppers before they step foot in your mall!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Parking Spot\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Parking can be one of the most frustrating parts of the shopping experience. Thankfully, your mobile app can help shoppers find empty spots in your parking lot, so they don’t waste time searching for it themselves. In addition to that, the app can also save their parking spots so customers can easily find their way back to their car without getting lost. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside Pickup \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside pickups are a staple of post-pandemic life. Indoor mapping solutions improve on it further by making the experience even more accessible. Working with your tenants, shoppers can request a curbside pickup through the app and get a notification when they should leave.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the shopper makes their way to the mall, your tenant will get an ETA so they can prioritize their order. Once they arrive, shops can immediately deliver their purchases to the shopper’s car. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By making the process as seamless and simple as possible, you can reduce dwell times and drive down parking lot congestion from cars waiting for curbside pickups. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Data and Integrations \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based services for shopping centers don’t just benefit shoppers. As a mall manager, you can glean important insights from the data you gather as well. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopper Insights and Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor mapping data, you can receive insights into how shoppers use the shopping mall maps. Are they more likely to search for a location or browse categories? How many shoppers search for \\\"hats\\\" and then select a specific location? If enough shoppers are searching for a specific retailer that isn't available at your mall, you might recognize the demand for that location and lease out a space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From the data, you can further understand shopper intent and behavior. In turn, this data can be used to make more informed decisions when developing or renovating your mall’s layout. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations With Conversational AI\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to build AI chatbots for your mall app or website, location data from indoor mapping software can be a gold mine of resources. By providing your AI with real shopper behavior data, you can improve its ability to answer your shoppers’ questions.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Improving Customer Experience With Indoor Maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can benefit various industries, including international airports and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"office buildings\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-offices\"}},{\"nodeType\":\"text\",\"value\":\". Recent developments in indoor mapping and positioning technologies have made them incredibly indispensable for shopping malls.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can benefit from the convenience provided by mapping services, from locating their favorite store to building a shopping route. Meanwhile, you can benefit from the data and insights gathered from the software. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With years of industry experience, Mappedin is ready to take your shopping mall navigation to the next level. Our professional services can help make shopping more fun and delightful for your shoppers. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to get started! \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"5 Advantages of Implementing Digital Signage in Retail","slug":"5-advantages-of-implementing-digital-signage-in-retail","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Jan 10, 2020","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are five advantages to using digital signage as a way to communicate with your customers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.digitalsignagetoday.com/blogs/say-no-to-these-4-digital-signage-myths/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Signage Today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", digital signs “display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use.” It’s clear that the age of digital has transformed industries with little regard for where or why.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5Ooqe6Kcgpqua2c0aVa4Kr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Author Tony Saldhana on the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://knowledge.wharton.upenn.edu/article/transition-to-digtital/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowledge@Wharton podcast\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" summed up some of the changes we have seen in the last year: “The retail sector is probably one of the first industries to be disrupted by digital technology. But retail is not alone because insurance, medicine, finance, media, and so on and so forth, are all not far behind.” \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Saldhana goes on to say that the changes in retail can be boiled down to three things that have changed the entire industry:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of a new business model of online plus physical presence\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dramatically improved business operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of smart products\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With these widespread changes and the rise of smart products comes the full transformation of formerly static-based industries like advertising, promotion, marketing, and general communication. As a result, usage of digital signage is well on its way to full market adoption. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage is not just for highly technological applications or organizations with huge budgets. It can be scaled up or down to match the size of the project or venue, and provides valuable assistance to customers as a communication channel. It also provides key data points about end users that allow a brand to better provide the services they are looking for. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Prove return on investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are solutions available for any budget or task, and allow an organization to take advantage of up-to-date, innovative technology in a way that static signage cannot. It allows customers to search, find, and get offers in real time, as well as showcasing information about current campaigns and promotions. As well, it allows for a more dynamic workflow and easier switching for operations once a campaign has come to a close. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simple integration and ease-of-use \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are familiar with digital applications and expect to see them most places they go. Having information available that moves beyond passive information and provides real-time additional value for customers is crucial to their experience and a positive influencer on increasing basket size and overall sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Full customization \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Being able to easily set up and integrate with partners for specific software or use cases also allows flexibility and versatility within the same investment. Brands can completely personalize their digital experience from top to bottom, and change it to fit the evolving  needs of a business. This includes content, promotions, marketing, and information that is all pertinent for the customer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A real-life example of full customization recently launched for luxury department store Saks Fifth Avenue, who were looking for a way to communicate to their customers through the use of digital signage, while seamlessly continuing their brand from physical to digital and back again. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin worked with partner Express Image Digital to create a wayfinding and directory experience for the Saks Fifth Avenue flagship store on Fifth Avenue. Mappedin created the digital map used as the back-end solution for the custom user interface experience developed by Express Image. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase operational efficiencies \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage allows for more things to happen in one place. With the addition of indoor mapping and wayfinding, it becomes easier to find products and select them among an optimal route. Digital signage can also help with customer interaction, customer service, or even serve as a training point to help new employees get up to speed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the current challenges is that customer expectations and trends change faster than they ever have before. Being integrated with a fully digital experience to augment the physical allows for quick pivoting and testing to see what resonates with the target market, and ensures that they are being communicated to on every channel available.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Competitive advantage and learnings \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcasing how brands are unique and set themselves apart from their competition is a key part of any business model. This extends to digital signage, and specifically how brands use that signage as part of the larger competitive scope in the eyes of the consumer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some of the pain points felt by those who have adopted digital signage and not seen success have come from customers failing to notice the signage as well as brands running out of ideas for how to use the signage to be effective in the day to day. This is why continued testing of ideas and interaction with the customers to find out what they prefer or how they would like to see the technology used to augment their experience is the next step. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In conclusion, digital signage can provide new value for brands. However, in order to be successful, the scope needs to include a range of items such as curated content, placement, investments in technology, and showcasing of marketing and promotional materials as well as experience-enhancing pieces. Those who jump on the wave and adopt it  are either winning by outright sales or simple technological proficiency. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To implement digital signage and indoor mapping at your retail venues, or to learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for retail\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.49800796812749,"src":"//images.ctfassets.net/wdjnw2prxlw8/5Ooq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