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    "result": {"data":{"contentfulComposePage":{"title":"Retail Predictions in 2022 and Beyond","seo":{"title":null,"description":"With the ever-changing nature of retail prompted by the pandemic, we must ask ourselves: what’s next in 2022 and beyond? Let's take a look."},"content":{"author":"Lucy Bragg","publishDate":"Jan 7, 2022","updatedAt":"Jan 21, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over the last two years, consumer behaviour has shifted dramatically. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer expectations have evolved\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/3-lessons-for-retail-this-holiday-season/\"}},{\"nodeType\":\"text\",\"value\":\", e-commerce has grown, and retailers have been forced to pivot strategies and embrace digital transformation during these uncertain times. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While much remains unknown heading into 2022, the pandemic has continued to accelerate trends seen across the retail industry, many of which will continue to make an impact in the upcoming years. Let’s delve into what the future of retail might look like.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More Retailers Embracing an Omnichannel Strategy\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From launching online stores and apps, to selling products on Instagram and Tiktok, retailers have been experimenting with different ways to meet the evolving needs of customers. Most notably, brick-and-mortar retailers have been digitizing their operations during the pandemic to offer new channels for purchasing. By adopting an omnichannel strategy and combining the benefits of physical and digital shopping experiences, retailers have been able to achieve more brand visibility, drive traffic and sales, and reach consumers at every touchpoint of the buyer experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2DtTUpraeoNt0w0aVMkSq5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether consumers are purchasing online from their computer, through their mobile device, or in a physical store, they expect a seamless and consistent shopping experience. In fact, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of customers expect their interactions to be consistent across all channels\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://breadstack.io/omnichannel-marketing-stats/\"}},{\"nodeType\":\"text\",\"value\":\". We’ve also seen how much consumers value flexible omnichannel experiences like buying online and picking up in-store, or using AR and VR to preview a product in-store or online before purchasing. Thus, heading into 2022, we predict that more retailers will embrace omnichannel strategies to better target their consumers from all angles.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy Now, Pay Later Moving In-Store\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy now, pay later (BNPL) payment plans have become increasingly popular over the course of the pandemic, and this trend won’t be ending anytime soon. For instance, Over Black Friday 2021, BNPL services soared, with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"PayPal’s Pay in 4 service jumping by 400% compared to the previous year\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.businessinsider.com/paypal-buy-now-pay-later-spending-soars-black-friday-2021-12\"}},{\"nodeType\":\"text\",\"value\":\". Many of these services are interest-free, provided you keep up with the scheduled payments, offering a more convenient and flexible way to purchase expensive items during these inflationary times. Not to mention, BNPL promotes instant gratification by enabling consumers to buy now, receive the product, and pay for it later in a number of installments.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While BNPL is typically offered online, its impact has prompted large retailers such as Walmart and Target to offer these payment services in physical stores. Now, it’s only a matter of time before more retailers incorporate this flexible payment option into their stores, creating a seamless experience between online and offline payment offerings.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Metaverse Prompting Next-Generation Retail \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The retail industry has learnt a lot over the last two years; most notably to remain flexible and ready to embrace change. With the surge of e-commerce and digital transformation prompted by the pandemic, we must ask ourselves: what’s next? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where the Metaverse comes in. This concept is defined most simply as a shared 3D virtual world where people can socialize, work, and play. With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Facebook rebranding itself as Meta\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.nytimes.com/2021/10/28/technology/facebook-meta-name-change.html\"}},{\"nodeType\":\"text\",\"value\":\", Mark Zuckerberg explains that the Metaverse will be the inevitable future of the internet and human connectivity. He describes this world as a much higher level of virtual reality (VR) and augmented reality (AR), where everything people do in the real world is replicated virtually. There are virtual avatars, digital social interactions, and all kinds of activities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3AhtOrBU4rv0KejNyyMLJ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the retail space, this would enable consumers to engage with products in real-time using their own personalized virtual avatar. For instance, a virtual storefront in the Metaverse would allow users to enter the store, walk around, see products, and even make a real purchase. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What does this mean for retail in 2022? While we won’t be experiencing the full extent of the Metaverse anytime soon, we predict that retailers will start to think about ways to get involved with this type of technology, and at the very least, continue to incorporate virtual and augmented reality into their business strategies. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ready to Take on 2022? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail is ever-changing as companies continue to unite digital and physical worlds for consumers. It’s clear that moving forward, offering a compelling omnichannel experience is key, along with offering convenient, flexible payment options both online and offline. Moreover, while we don’t know the full extent of what the Metaverse will bring, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the use of AR and VR technology is on the rise with consumers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/4-predictions-for-retail-in-2021\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to capitalize on these trends and modernize your in-store and online experience this upcoming year, visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today! We’d love to show you how digital indoor mapping can transform your consumer experience in the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail space\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"2DtTUpraeoNt0w0aVMkSq5","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg","contentType":"image/jpeg"}},{"contentful_id":"3AhtOrBU4rv0KejNyyMLJ6","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg"}},"pdf":null,"relatedPosts":[{"title":"3 Lessons for Retail This Holiday Season","slug":"3-lessons-for-retail-this-holiday-season","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Dec 9, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the holiday season officially here, an influx of purchasing has presented new methods for capturing consumers' attention. Amidst the COVID-19 pandemic, we’re seeing retailers, brands, and REITs alike continue to get more creative with their approaches. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fortunately, we’ve learned a lot over the last two years. The retail industry’s ability to meet consumers’ needs was astonishing, and we can use those lessons going into the current holiday season. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"f0sGtAfPfIVOgd1Bv71ry\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Customer Expectations Have Evolved\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are expecting much higher levels of care from their favourite brands and stores, both offline and online. Retailers have stepped up to the challenge, not only by supporting more online sales with the rise of e-commerce, but by providing more convenience and a more personalized experience to consumers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A recent report from McKinsey\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" found that “seventy-one percent of consumers expect companies to deliver personalized interactions and seventy-six percent get frustrated when this doesn’t happen.” Serving customers based on their individual needs and preferences enhances the shopping experience, and can ultimately make or break customer loyalty.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More than ever, as people return to brick-and-mortar stores for their holiday shopping, they’re expecting a safer and improved shopping experience. One that is convenient and stress-free. Retailers must provide increased health and safety measures, and meet consumer purchasing preferences. For instance, many retailers have adopted contactless options with in-store pickup options, curbside pickup, contactless payment, and self-service checkouts. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Seamless Integration Between Offline and Online\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s no surprise that during the COVID-19 pandemic, online shopping has become a prominent way for consumers to access and purchase retail goods and services. In fact,\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.roirevolution.com/blog/2021/12/2021-holiday-shopping-ecommerce-stats-trends-june-2021/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ROI Revolution found \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"that “online sales have reached $109 billion so far in 2021 – a significant increase from the $90 billion we were at this time last year.” That said, offline shopping is also here to stay, as many customers still prefer the touch-and-feel of going to an actual store. Research by \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.icsc.com/uploads/press/WSJ_AD.pdf\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"RetailDive\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" found that “62% of shoppers want to touch and feel products for themselves and 49% want to take items home immediately.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Oftentimes, when shopping for holiday gifts, shoppers are not certain about their purchase list. They may have a category in mind (“sweater for Dad”) but no specifics beyond that. Going to a mall offers a chance to narrow down the choices, or even see something more suitable that they wouldn’t have noticed otherwise. A chance to touch and evaluate their purchase, from size to price to quality, is incredibly helpful during a stressful time. It’s clear that deciding between online shopping and brick-and-mortar stores isn’t the obvious answer, since both have their own advantages. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At the most basic level, shoppers want a friction-free shopping process. Holiday shopping is already hectic to begin with, and customers will quickly change their destination, or their shopping lists, if they see a long line or a complicated purchase experience. The key is to make the in-store experience seamless, and the online experience just as tailored. A seamless transition from online to offline and vice versa is crucial to keeping a customer engaged and will ensure that the net is spread as wide as it can go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. The Importance of Embracing Flexibility \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the uncertainty of the pandemic, one of the most important takeaways for retailers is to stay agile and flexible, and continue to adapt to changing consumer behaviours and mindsets. For instance, last year's surge of e-commerce and digital disruption demonstrated the importance of supporting flexible fulfillment through pickup options and click-and-collect systems. Also, flexible payment options such as pay now and buy later gained popularity. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers were forced to rethink long-term strategies to compete with e-commerce, tackle manufacturing and shipping delays, and deal with order fulfillment issues. Retailers have dealt with it all. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Companies that managed to think quickly on their feet, innovate, and pivot strategies were better able to thrive this past year. Now, retailers must consider omnichannel approaches to better target all types of customers, both online and offline. Embracing flexibility is a lesson that continues to hold importance for retailers to stand apart from competitors and succeed in times of uncertainty. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once this holiday season is behind us, we’re curious to see how retail fared this year, and what trends we will be seeing into 2022. If you’re interested in learning about technology used in the retail industry, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With shoppers ready and eager to return to some normalcy, we have to ask ourselves: what will the retail industry look like following the pandemic? What is the new normal for retailers and shoppers alike? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s explore 4 predictions for the future of retail. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Online Shopping as the Go-To Method of Purchase\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the U.S. alone, boosts in online shopping related to COVID-19 accounted for an additional\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" $174.87 billion of e-commerce revenue in 2020.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"}},{\"nodeType\":\"text\",\"value\":\" These trends won’t be coming to an end anytime soon, as retailers continue to grow stronger online presences to account for the change in customer purchasing behaviour. Online shopping is now a go-to method of purchase from all retailers, whether that be a clothing store, a grocer, or even a liquor store. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"62fJ3rtcPdLWCvar7XjSRq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the past year, COVID-19 forced many retailers to re-evaluate their e-commerce operations in order to remain competitive and thrive. While brick-and-mortar will always be able to provide experiences that online shopping cannot, the changing nature of retail is here to stay. The spike in e-commerce will likely have lasting effects as online shopping has played a pivotal role during times when visiting physical storefronts is not a possible, convenient, or safe option. Anything from alcohol, to toilet paper, to groceries, can be purchased with one click of a button. This has revealed to consumers how convenient online services are, pandemic or not. For these reasons, e-commerce operations and shopping online will continue to grow in popularity and flourish in the retail industry. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Pickup is Here to Stay\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Purchasing online isn’t the only service that grew amidst the pandemic, as many retailers enabled contactless options such as in-store pickup and curbside pickup. Shoppers can place a digital purchase and pick it up, avoid entering retail stores, and save time. While some retailers were already offering this service, many retailers quickly adopted this option out of necessity. Now, more retailers are realizing the benefits, as pickup options increase online sales, and in-store pickup can lead customers to make additional sales. This option also enhances customer service overall by offering convenience and different purchasing options to consumers. In fact, a study found that\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 50% of respondents decide where to shop based on whether or not they can pick up in-store.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.invespcro.com/blog/buy-online-pick-up-in-store-bopis/\"}},{\"nodeType\":\"text\",\"value\":\" As such, pickup options are a preferred method of shopping and are here to stay post-pandemic. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Contactless Options: The New Norm\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Following the pandemic, shoppers’ health and safety will remain of utmost importance for retailers. From contactless delivery to pickup options, retailers are adapting their stores to promise safer shopping experiences. Along with better cleaning practices, retailers will likely start implementing contactless options in their stores (if they haven’t already). This includes contactless payment, virtual product displays, and self-service technology to name a few.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7rHsNGGCkTrJvdtm3BaZzQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contactless retail is all about eliminating human touchpoints across the end-to-end customer buying processes. While this presents a safety measure, it also offers convenience and an expedited experience for consumers at retail stores. For instance, consumers can locate items on a kiosk and proceed to self-checkout for a fast and seamless shopping experience. With touchless kiosks, consumers can scan QR codes and utilize the kiosks’ offerings from their mobile device or activate directories with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"voice recognition\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-directory-voice-assist\"}},{\"nodeType\":\"text\",\"value\":\". The amount of contact in a retail store will inevitably be up to the customer, and for many, contactless shopping is the new normal. With this in mind, retailers will continue to adopt contactless technology to meet consumer purchasing preferences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. More Digital Experiences\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As shoppers are becoming more adept at utilizing technology that goes beyond kiosks and self-checkouts, we can expect to see more digital experiences in the retail space. Prior to the pandemic, 5G was gaining momentum in social media as it can empower new experiences such as augmented reality and smart mirrors. In retail, this would enable shoppers to try on clothing or makeup virtually through a high-definition screen or mobile device.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Instead of physically touching items, customers can simply test out products with tools like voice recognition, facial recognition and gesture control. Smart mirrors create a realistic augmented reflection, and AR try-on tools can also be implemented into apps. For instance, MAC Cosmetics has launched an AR try-on tool for their e-commerce website. This way, shoppers can try on products before purchase, without the physical product. This innovative technology allows retailers to build an enhanced shopping experience, either in-store or online. This trend will certainly continue post-pandemic as retailers rethink customer experiences and undergo digital transformation.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1Pew8eX02LCrv4oxUyOPIM\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Future of Retail\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail looked a lot different a year ago than it does now. The shopping behaviours and preferences of customers have changed amidst COVID-19, and they are likely here to stay. With the ability to go into a physical retail store, many customers will still prefer to use online and contactless services. As such, the future of retail will reflect the changes that retailers continue to undergo to offer safer spaces, increased services, and more convenience to customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers will continue to seek new and innovative ways to grasp the attention of consumers, such as implementing experiences with augmented reality. Digital transformation in the retail space was prompted by the pandemic, but the effects will undoubtedly be long-lasting.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Want to learn more about technology used in the retail industry? Visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\", or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today! \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.412686567164179,"src":"//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=120&h=85&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=240&h=170&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=480&h=340&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=720&h=510&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=960&h=680&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=1440&h=1019&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"5 Advantages of Implementing Digital Signage in Retail","slug":"5-advantages-of-implementing-digital-signage-in-retail","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Jan 10, 2020","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are five advantages to using digital signage as a way to communicate with your customers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.digitalsignagetoday.com/blogs/say-no-to-these-4-digital-signage-myths/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Signage Today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", digital signs “display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use.” It’s clear that the age of digital has transformed industries with little regard for where or why.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5Ooqe6Kcgpqua2c0aVa4Kr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Author Tony Saldhana on the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://knowledge.wharton.upenn.edu/article/transition-to-digtital/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowledge@Wharton podcast\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" summed up some of the changes we have seen in the last year: “The retail sector is probably one of the first industries to be disrupted by digital technology. But retail is not alone because insurance, medicine, finance, media, and so on and so forth, are all not far behind.” \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Saldhana goes on to say that the changes in retail can be boiled down to three things that have changed the entire industry:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of a new business model of online plus physical presence\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dramatically improved business operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of smart products\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With these widespread changes and the rise of smart products comes the full transformation of formerly static-based industries like advertising, promotion, marketing, and general communication. As a result, usage of digital signage is well on its way to full market adoption. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage is not just for highly technological applications or organizations with huge budgets. It can be scaled up or down to match the size of the project or venue, and provides valuable assistance to customers as a communication channel. It also provides key data points about end users that allow a brand to better provide the services they are looking for. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Prove return on investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are solutions available for any budget or task, and allow an organization to take advantage of up-to-date, innovative technology in a way that static signage cannot. It allows customers to search, find, and get offers in real time, as well as showcasing information about current campaigns and promotions. As well, it allows for a more dynamic workflow and easier switching for operations once a campaign has come to a close. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simple integration and ease-of-use \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are familiar with digital applications and expect to see them most places they go. Having information available that moves beyond passive information and provides real-time additional value for customers is crucial to their experience and a positive influencer on increasing basket size and overall sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Full customization \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Being able to easily set up and integrate with partners for specific software or use cases also allows flexibility and versatility within the same investment. Brands can completely personalize their digital experience from top to bottom, and change it to fit the evolving  needs of a business. This includes content, promotions, marketing, and information that is all pertinent for the customer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A real-life example of full customization recently launched for luxury department store Saks Fifth Avenue, who were looking for a way to communicate to their customers through the use of digital signage, while seamlessly continuing their brand from physical to digital and back again. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin worked with partner Express Image Digital to create a wayfinding and directory experience for the Saks Fifth Avenue flagship store on Fifth Avenue. Mappedin created the digital map used as the back-end solution for the custom user interface experience developed by Express Image. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase operational efficiencies \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage allows for more things to happen in one place. With the addition of indoor mapping and wayfinding, it becomes easier to find products and select them among an optimal route. Digital signage can also help with customer interaction, customer service, or even serve as a training point to help new employees get up to speed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the current challenges is that customer expectations and trends change faster than they ever have before. Being integrated with a fully digital experience to augment the physical allows for quick pivoting and testing to see what resonates with the target market, and ensures that they are being communicated to on every channel available.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Competitive advantage and learnings \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcasing how brands are unique and set themselves apart from their competition is a key part of any business model. This extends to digital signage, and specifically how brands use that signage as part of the larger competitive scope in the eyes of the consumer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some of the pain points felt by those who have adopted digital signage and not seen success have come from customers failing to notice the signage as well as brands running out of ideas for how to use the signage to be effective in the day to day. This is why continued testing of ideas and interaction with the customers to find out what they prefer or how they would like to see the technology used to augment their experience is the next step. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In conclusion, digital signage can provide new value for brands. However, in order to be successful, the scope needs to include a range of items such as curated content, placement, investments in technology, and showcasing of marketing and promotional materials as well as experience-enhancing pieces. Those who jump on the wave and adopt it  are either winning by outright sales or simple technological proficiency. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To implement digital signage and indoor mapping at your retail venues, or to learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for retail\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact us today. 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