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    "result": {"data":{"articles":{"edges":[{"node":{"publishDate":"Jul 21, 2022","updatedAt":"Jul 21, 2022","compose__page":[{"title":"Interactive Multi-building Navigation for Shopping Malls","slug":"multi-building-navigation/malls"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive mapping and wayfinding products for malls enable visitors to search and discover the retailers and services available at your property. With Mappedin’s multi-building navigation feature, you can help shoppers find their way around several buildings, retail outlets, stores, and outdoor locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Using Multi-building Navigation in Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", a feature of Mappedin’s Responsive Web App, enables users to populate directions within and between complex buildings using the most efficient path. When used in shopping malls, visitors can use a digital mall map to search for a location, and seamlessly navigate through indoor environments and outdoor locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4wS0mnMBUun0tFhardKrb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is especially useful for retail outlets, malls located within mixed-use spaces, or outdoor shopping hubs. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/directory-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards uses multi-building wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to enable indoor-outdoor navigation between shops, restaurants, condos, a hotel, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Multi-building Navigation for Shopping Malls is So Effective\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital mall maps with multi-building navigation enable guests to quickly get acquainted with their surroundings as they pan, zoom, and rotate the interactive display. Shoppers can orient themselves within a shopping hub and efficiently locate their destination — whether that is a store in a retail outlet, a restaurant in a mixed-use space, or a service in a department store. With the addition of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", visitors can view their real-time location on the map as they travel through several locations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why It is Important for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A navigation system is extremely important for standalone shopping centres and retail outlets, as well as malls located within airports, resorts, amusement parks, or complex environments. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive mapping and navigation solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow shoppers to populate directions between retailers, restaurants, shops, and services available on the property, while delivering valuable insights back to mall operators.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oTc4g3khYy79NRVUmoelc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Outdoor-Indoor Shopping Mall Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retail outlets and mixed-use shopping centres can showcase an outdoor map with all of their multi-level buildings and facilities, along with maps of the interior of each building, without compromising the user experience. Visitors can simply pull up a digital retail map and search for a building or a location within a building, and navigate seamlessly through the indoors and outdoors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Create A Smart Shopping Environment\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Malls can create a smart shopping environment with indoor-outdoor mapping and wayfinding technology. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been optimized for mobile and desktop devices so that users can access your mall map regardless of their exact location. Along with providing intuitive wayfinding, digital outdoor and indoor maps can drive additional traffic to your website or mobile app, promote deals and events, increase efficiencies, yield valuable insights, and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits of Using Multi-building Navigation for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/multi-building-navigation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation provides several benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to users. It enhances the shopping experience, enables visitors to plan their visits, helps to locate stores, and allows visitors to stay up-to-date with ongoing promotions and events.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7fUjAgQBz8xoN98ElD9SBl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Enhanced Shopping Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide enhanced shopping experiences by equipping visitors with quick and easy navigation along with direct access to up-to-date shopping centre information. Shoppers can refer to outdoor and indoor maps to find exactly what they’re looking for, get step-by-step directions to their desired locations, and discover all of the stores, events, and entertainment at your property.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Plan Your Visit with Ease \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can plan their visit ahead of time by using mall maps to determine the locations they want to visit, how long it will take to get from one store to the next, and more. While providing contextual information to first-time visitors, it also offers a new level of convenience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Find Your Store\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether shoppers are searching for a specific product, brand, category, or retailer, digital maps can make this process simple. Users can search by a variety of criteria to find their location, and multi-building navigation seamlessly guides them to their destination. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stay in the Know\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mall owners and operators can harness navigation technology to implement \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"proximity marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". As shoppers navigate through the mall, they can receive personalized alerts on nearby deals and events. With this information at their fingertips, shoppers can make informed decisions while staying in the know.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Implementing Multi-building Navigation in a Shopping Mall\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Implementing a multi-building navigation system in a shopping mall starts with a digital map. You will want to choose a reliable mapping software provider, like Mappedin, that has extensive experience converting floor plans into shopping centre maps for facilities of all sizes. The service provider must be able to map both outdoor and indoor locations, offer seamless outdoor-indoor navigation, and can integrate seamlessly with your existing website and apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is the leading provider of indoor mapping experiences for shopping malls around the world. We are trusted by major retail shopping centers such as Simon, Tanger, and Hudson Yards, which are increasing customer engagement by using digital maps, wayfinding, and analytics.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4Jh5QHY6jMToWGVtiC81au\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convert your 2D floor plans into 3D interactive mall maps with Mappedin’s digital mapping platform. With our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"easy-to-use Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can collaboratively manage your maps from the all-in-one tool and distribute the latest versions across multiple consumer-facing platforms including web, mobile applications, and directories. For shopping mall portfolios, map admins can grant editing access to local mall managers and bring your mall map concept to life, managing all your venues in one place.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Navigation for Shopping Malls FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Are the Key Elements of a Shopping Mall Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Key elements of an outdoor-indoor navigation solution for malls include a digital map, blue dot navigation technology, access to analytics, and a platform to maintain and update maps in realtime. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Do You Layout a Mall?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides shopping malls with a Map Editor platform to manage location data, make changes in real-time, and test alternative floor layouts. The Map Editor tools provided in our mapping platform are user-friendly and don’t require extensive knowledge and training to use. As a newer mapping tool, it has been adapted and simplified in many ways so that mall operators can edit their maps with ease. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Do You Make a Mall Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To create an accurate mall navigation system, you must define your goals for the map and identify a solution that best suits your needs. For instance, if you want to create a navigation experience that is similar to Google Maps and Apple Maps, you will want to implement blue dot wayfinding with your digital map. For an in-depth step-by-step guide head over to our blog \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Create Indoor Navigation Maps and Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", and contact us for more information on getting started. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":2,"src":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=120&h=60&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=240&h=120&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&h=240&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=720&h=360&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=960&h=480&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=1280&h=640&q=90 1280w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=120&h=60&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=240&h=120&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&h=240&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=720&h=360&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=960&h=480&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=1280&h=640&q=90&fm=webp 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Mar 16, 2022","updatedAt":"May 16, 2022","compose__page":[{"title":"Blue Dot Navigation For Shopping Malls","slug":"blue-dot-navigation/malls"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is the leading provider of indoor mapping experiences for shopping malls around the world. Our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"software for shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provide Mappedin customers with real-time map management and intuitive wayfinding for shoppers. Blue dot is a navigational tool that takes this experience a step further.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue Dot Navigation For Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Blue Dot Navigation?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot navigation refers to the blue circle seen on popular navigation apps such as Google and Apple Maps, which represents your location within a space. As you move, the blue dot updates to reflect your current location. Real-time navigation updates are the difference between blue dot and other types of digital wayfinding. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning System (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems (IPS) are required to enable \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation for buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". IPS is a network of digital devices used to locate people or objects, particularly across indoor buildings where GPS signals cannot penetrate. Blue dot requires indoor positioning technology in order to understand a user’s latitude and longitude and display their location within the context of a digital map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Use Blue Dot Navigation For Shopping Malls?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps are now commonplace in shopping malls and can often be found on digital directory signage, the mall’s website, or shopper mobile applications. While these mapping solutions provide shoppers with easy-to-use A to B wayfinding, blue dot navigation takes this experience to the next level. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/miracle-mile-shops-helping-visitors-navigate-1-2-miles-of-unique-stores\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Miracle Mile Shops enabled blue dot wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for their Las Vegas mall through Mappedin’s Responsive Web App, allowing shoppers to see their precise location within the map. As users navigate to a particular store, restaurant, or theatre, the blue dot moves with them in real-time, providing accurate and elevated wayfinding. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"26pLGcuciPhFaW899Alffq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping Experience Made Easy\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-time \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-positioning-systems-for-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"positioning for shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" enables a guided wayfinding experience by allowing users to find directions from their exact, current location on the map. As shoppers load the mall map on their smart devices, they are immediately given context for their location with a visual blue dot. This solution also allows visitors to skip the “from” step when leveraging wayfinding - because the map understands a user’s starting location, shoppers must simply enter their end destination to receive turn-by-turn directions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhanced Shopping Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with making the indoor navigation experience more simple for shoppers, blue dot wayfinding can be used in conjunction with other location-based technology to provide an enhanced shopping experience. Since blue dot wayfinding is possible through both Mappedin’s SDKs and Responsive Web App, our clients can ensure they offer a mapping experience to their visitors that is both enhanced and consistent. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Find Your Store\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether shoppers are searching for a specific product, brand, category, or retailer, digital maps of your shopping mall make this process simple. Users can search by a variety of criteria to find their store and blue dot wayfinding seamlessly guides them to their destination.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1C1BPY79Btat2tA1UR8B44\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stay In the Know\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once an indoor positioning solution exists at your venue, mall owners and operators can harness this technology to implement proximity marketing. As shoppers navigate through the mall, they can receive personalized alerts about nearby deals and events. With this information at their fingertips, shoppers can make informed decisions while staying in the know. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights & Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mall managers and retailers alike can review location insights and analytics to gain a better understanding of how visitors move through your property. For example, understanding certain areas that are highly trafficked compared to those that may get overlooked by shoppers. Optimize the layout of your indoor space using location-based data and analytics from accurate positioning systems to create effective marketing strategies that will target customers accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Updates\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s blue dot technology provides users with turn-by-turn directions from their current location. As shoppers navigate the mall, their blue dot position updates in real-time on the map. If users stray too far from the suggested route, the map will update and provide the new shortest route to their destination. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Allocate Resources\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot positioning can be used for assets as well as people. By layering asset tracking with the digital mall map, mall operators can easily locate resources across indoor environments. From sanitation stations and cleaning carts, to security or stroller rentals, these resources can be allocated correctly to ensure safe and efficient operations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1Cw9aWvpLYIDnN2gJN4S59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Sets Mappedin Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convert your 2D mall blueprints into 3D interactive mall maps with Mappedin’s indoor mapping platform. Mappedin has advanced mall navigation software to simplify your workflow. With our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Creator and Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can collaboratively manage your indoor maps from the all-in-one tool and distribute the latest versions across multiple consumer facing platforms including, web, mobile applications, and directory kiosks. For shopping mall portfolios, map admins can grant editing access to local mall managers and bring your mall map concept to life, managing all your venues in one place.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Mall Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From within the Map Editor, you can customize your mall maps to ensure your branding is consistent with other digital or in-person experiences you offer. Any edits to your mall maps can be made in one centralized editor and deployed in real-time across all of your wayfinding experiences. This approach provides customers with the most up-to-date version of your property maps, regardless of device. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Outdoor-Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Mappedin is an indoor mapping platform, we understand that the navigation journey often begins before entry which is why our maps are designed to provide seamless indoor to outdoor navigation. We work with outlet malls around the world and provide the optimal route from building to building and retail venues such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/hudson-yards-creating-a-solution-for-the-future-of-cities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to offer shoppers a multi-building mapping experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3FAvIvKvkmA6BqtcQ9G7g7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create A Smart Shopping Environment\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By combining indoor positioning and blue dot wayfinding with an accurate and interactive map, malls can \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"create a smart and digital shopping environment\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Along with providing intuitive wayfinding, indoor maps can drive additional traffic to your website or mobile app, promote deals and events, increase efficiencies, yield valuable insights and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue Dot Navigation For Shopping Malls Frequently Asked Questions \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Do I Need Shopping Mall Maps? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s shopping mall software platform allows personnel such as a mall manager to edit their digital mall maps. Users can manage details of the shopping mall and its stores and update everything from hours of operation, tenant listings, map routes, directories, and more in our user-friendly shopping mall software.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do Maps Find Your Current Location?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The maps find your current indoor location using some form of indoor positioning technology where your latitude and longitude are collected, whether through geomagnetic, beacon, wi-fi access points, radio signals, RFID, or inertial sensors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are Shopping Mall Wayfinding Directories Still Relevant?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes, shopping mall wayfinding directories are still relevant! Directories should be placed in key areas, including main entrances and busy gathering points such as the food court, to help guide shoppers on their wayfinding journey. From the digital directory, users can browse category listings, search for a specific brand or retailer, or simply view the map to see what options exist. Shopping malls can also \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/directory/feature-101-directory-ads/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use directory signage to showcase ads\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" during idle usage. To learn more about Digital Directories, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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evolved\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/3-lessons-for-retail-this-holiday-season/\"}},{\"nodeType\":\"text\",\"value\":\", e-commerce has grown, and retailers have been forced to pivot strategies and embrace digital transformation during these uncertain times. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While much remains unknown heading into 2022, the pandemic has continued to accelerate trends seen across the retail industry, many of which will continue to make an impact in the upcoming years. Let’s delve into what the future of retail might look like.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More Retailers Embracing an Omnichannel Strategy\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From launching online stores and apps, to selling products on Instagram and Tiktok, retailers have been experimenting with different ways to meet the evolving needs of customers. Most notably, brick-and-mortar retailers have been digitizing their operations during the pandemic to offer new channels for purchasing. By adopting an omnichannel strategy and combining the benefits of physical and digital shopping experiences, retailers have been able to achieve more brand visibility, drive traffic and sales, and reach consumers at every touchpoint of the buyer experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2DtTUpraeoNt0w0aVMkSq5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether consumers are purchasing online from their computer, through their mobile device, or in a physical store, they expect a seamless and consistent shopping experience. In fact, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of customers expect their interactions to be consistent across all channels\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://breadstack.io/omnichannel-marketing-stats/\"}},{\"nodeType\":\"text\",\"value\":\". We’ve also seen how much consumers value flexible omnichannel experiences like buying online and picking up in-store, or using AR and VR to preview a product in-store or online before purchasing. Thus, heading into 2022, we predict that more retailers will embrace omnichannel strategies to better target their consumers from all angles.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy Now, Pay Later Moving In-Store\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy now, pay later (BNPL) payment plans have become increasingly popular over the course of the pandemic, and this trend won’t be ending anytime soon. For instance, Over Black Friday 2021, BNPL services soared, with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"PayPal’s Pay in 4 service jumping by 400% compared to the previous year\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.businessinsider.com/paypal-buy-now-pay-later-spending-soars-black-friday-2021-12\"}},{\"nodeType\":\"text\",\"value\":\". Many of these services are interest-free, provided you keep up with the scheduled payments, offering a more convenient and flexible way to purchase expensive items during these inflationary times. Not to mention, BNPL promotes instant gratification by enabling consumers to buy now, receive the product, and pay for it later in a number of installments.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While BNPL is typically offered online, its impact has prompted large retailers such as Walmart and Target to offer these payment services in physical stores. Now, it’s only a matter of time before more retailers incorporate this flexible payment option into their stores, creating a seamless experience between online and offline payment offerings.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Metaverse Prompting Next-Generation Retail \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The retail industry has learnt a lot over the last two years; most notably to remain flexible and ready to embrace change. With the surge of e-commerce and digital transformation prompted by the pandemic, we must ask ourselves: what’s next? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where the Metaverse comes in. This concept is defined most simply as a shared 3D virtual world where people can socialize, work, and play. With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Facebook rebranding itself as Meta\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.nytimes.com/2021/10/28/technology/facebook-meta-name-change.html\"}},{\"nodeType\":\"text\",\"value\":\", Mark Zuckerberg explains that the Metaverse will be the inevitable future of the internet and human connectivity. He describes this world as a much higher level of virtual reality (VR) and augmented reality (AR), where everything people do in the real world is replicated virtually. There are virtual avatars, digital social interactions, and all kinds of activities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3AhtOrBU4rv0KejNyyMLJ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the retail space, this would enable consumers to engage with products in real-time using their own personalized virtual avatar. For instance, a virtual storefront in the Metaverse would allow users to enter the store, walk around, see products, and even make a real purchase. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What does this mean for retail in 2022? While we won’t be experiencing the full extent of the Metaverse anytime soon, we predict that retailers will start to think about ways to get involved with this type of technology, and at the very least, continue to incorporate virtual and augmented reality into their business strategies. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ready to Take on 2022? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail is ever-changing as companies continue to unite digital and physical worlds for consumers. It’s clear that moving forward, offering a compelling omnichannel experience is key, along with offering convenient, flexible payment options both online and offline. Moreover, while we don’t know the full extent of what the Metaverse will bring, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the use of AR and VR technology is on the rise with consumers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/4-predictions-for-retail-in-2021\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to capitalize on these trends and modernize your in-store and online experience this upcoming year, visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today! We’d love to show you how digital indoor mapping can transform your consumer experience in the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail space\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Dec 9, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"3 Lessons for Retail This Holiday Season","slug":"3-lessons-for-retail-this-holiday-season"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the holiday season officially here, an influx of purchasing has presented new methods for capturing consumers' attention. Amidst the COVID-19 pandemic, we’re seeing retailers, brands, and REITs alike continue to get more creative with their approaches. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fortunately, we’ve learned a lot over the last two years. The retail industry’s ability to meet consumers’ needs was astonishing, and we can use those lessons going into the current holiday season. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"f0sGtAfPfIVOgd1Bv71ry\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Customer Expectations Have Evolved\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are expecting much higher levels of care from their favourite brands and stores, both offline and online. Retailers have stepped up to the challenge, not only by supporting more online sales with the rise of e-commerce, but by providing more convenience and a more personalized experience to consumers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A recent report from McKinsey\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" found that “seventy-one percent of consumers expect companies to deliver personalized interactions and seventy-six percent get frustrated when this doesn’t happen.” Serving customers based on their individual needs and preferences enhances the shopping experience, and can ultimately make or break customer loyalty.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More than ever, as people return to brick-and-mortar stores for their holiday shopping, they’re expecting a safer and improved shopping experience. One that is convenient and stress-free. Retailers must provide increased health and safety measures, and meet consumer purchasing preferences. For instance, many retailers have adopted contactless options with in-store pickup options, curbside pickup, contactless payment, and self-service checkouts. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Seamless Integration Between Offline and Online\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s no surprise that during the COVID-19 pandemic, online shopping has become a prominent way for consumers to access and purchase retail goods and services. In fact,\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.roirevolution.com/blog/2021/12/2021-holiday-shopping-ecommerce-stats-trends-june-2021/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ROI Revolution found \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"that “online sales have reached $109 billion so far in 2021 – a significant increase from the $90 billion we were at this time last year.” That said, offline shopping is also here to stay, as many customers still prefer the touch-and-feel of going to an actual store. Research by \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.icsc.com/uploads/press/WSJ_AD.pdf\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"RetailDive\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" found that “62% of shoppers want to touch and feel products for themselves and 49% want to take items home immediately.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Oftentimes, when shopping for holiday gifts, shoppers are not certain about their purchase list. They may have a category in mind (“sweater for Dad”) but no specifics beyond that. Going to a mall offers a chance to narrow down the choices, or even see something more suitable that they wouldn’t have noticed otherwise. A chance to touch and evaluate their purchase, from size to price to quality, is incredibly helpful during a stressful time. It’s clear that deciding between online shopping and brick-and-mortar stores isn’t the obvious answer, since both have their own advantages. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At the most basic level, shoppers want a friction-free shopping process. Holiday shopping is already hectic to begin with, and customers will quickly change their destination, or their shopping lists, if they see a long line or a complicated purchase experience. The key is to make the in-store experience seamless, and the online experience just as tailored. A seamless transition from online to offline and vice versa is crucial to keeping a customer engaged and will ensure that the net is spread as wide as it can go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. The Importance of Embracing Flexibility \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the uncertainty of the pandemic, one of the most important takeaways for retailers is to stay agile and flexible, and continue to adapt to changing consumer behaviours and mindsets. For instance, last year's surge of e-commerce and digital disruption demonstrated the importance of supporting flexible fulfillment through pickup options and click-and-collect systems. Also, flexible payment options such as pay now and buy later gained popularity. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers were forced to rethink long-term strategies to compete with e-commerce, tackle manufacturing and shipping delays, and deal with order fulfillment issues. Retailers have dealt with it all. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Companies that managed to think quickly on their feet, innovate, and pivot strategies were better able to thrive this past year. Now, retailers must consider omnichannel approaches to better target all types of customers, both online and offline. Embracing flexibility is a lesson that continues to hold importance for retailers to stand apart from competitors and succeed in times of uncertainty. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once this holiday season is behind us, we’re curious to see how retail fared this year, and what trends we will be seeing into 2022. If you’re interested in learning about technology used in the retail industry, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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Indoor positioning and navigation systems help shoppers get to where they want to go, beyond the average static signage. Directories are a handy tool upon entering the mall and searching for a store, but \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" take this process to the next level to deliver a new and improved shopping experience in real-time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7AWcC3hRgHTWuaN0Grp2N8\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Indoor Positioning Can Benefit Shoppers: \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Exact User Location\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor positioning platform enables a guided wayfinding experience by allowing users to find directions from their exact location in real-time on the map. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can simply load the mall map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on their device and see their precise location represented by a blue dot. This allows a visitor to skip the “start” step when leveraging a wayfinding app to get turn-by-turn directions on the map. With indoor navigation and positioning systems, a visitor can spend more time browsing the mall instead of aimlessly searching for stores. An exact user location can also help with accessibility. Visually impaired shoppers can use indoor navigation and positioning systems with voice commands to be alerted of their exact location on the map and be verbally directed to stores and products inside a shopping mall.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location Sharing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems can allow for location sharing between devices. This can be beneficial to parents who want to monitor a child’s location, as excitement levels may be high inside a mall. Indoor positioning technologies can be activated on your device and shared with others so you can get alerts if your children wander away in a mall. Visitors can use location sharing by sending their exact location to a friend or family member’s mobile device to easily find their exact whereabouts across a large multi-floor shopping mall. Within a shopping mall app, shoppers can even send direct messages to information desk staff and receive mall navigation assistance in real-time if, for example, a user is having trouble using the indoor navigation mapping platform. The information desk staff can quickly send a visitor information about the retailer they are looking for with turn-by-turn directions based on their exact location on the map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Deals and promotions are normally showcased by displaying sale signs in-store, within an integrated benefits platform, or on a store website. With proximity marketing, a customer can get the latest deals and discounts without having to search for them. As a shopper travels through the mall, they can receive notifications when passing a store that has a sale through the use of indoor positioning technology. Users can be easily directed to a sale and get the best goods before they are all sold out while also receiving coupons or special offers. Indoor positioning makes getting the best bank for your buck a simple process for shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity marketing can also alert shoppers of events happening in the mall while providing them with information about the event such as free samples being offered or other fun activities. Beyond deals and promotions, indoor positioning can give detailed information to customers when travelling through a mall. When a customer enters a clothing department, they can be provided with information about designers and collections and are able to share this information with friends and family who may find it interesting or useful.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4vBgwt5LXREYoH0jfqnGir\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Parking Lots\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When spending time in a mall, visitors may be concerned about the time limit on their parking space. It is common that customers sometimes enter a store for one thing and end up spending their entire day shopping. With indoor positioning technologies, a customer can shop freely without the constraints of a parking time limit dictating when they should leave to replenish their meter. A shopper can pay through their phone and as they travel through the mall, they can be alerted when time is running out on their space and pay straight from their device. When it is time to leave the mall, indoor navigation and positioning technologies can allow customers to get directions from their exact location in the mall straight to where they parked their car. This can save time when parking at a large venue and getting lost in the endless rows of cars that all look like yours. Avoid unnecessary parking tickets with positioning systems and leverage a new and more convenient way to pay when you park. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Indoor Positioning Can Benefit a Shopping Mall:\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Security Detail\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dangerous situations can create high stress and commotion levels within a mall. In the event of an emergency, indoor positioning can be used to alert and direct visitors and employees to evacuate the premises based on their current location inside the mall, therefore minimizing tension and any uproar as much as possible. Security detail can send immediate notifications with exit procedure maps and directions to ensure individuals exit the mall safely. This can allow security detail to crowd control by tracking the movement of people indoors trying to evacuate, making for a seamless and proper exit. Security detail can also use an indoor positioning platform to implement asset tracking so security can find the closest defibrillators, fire extinguishers and more, creating a safer mall environment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"19l7n8pYJ04zSzvtSMQPIb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer Loyalty\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A shopping mall that utilizes innovative technology like indoor positioning can enhance an experience that customers will keep coming back for. Indoor positioning and indoor navigation technologies create a more interactive and enhanced shopping experience compared to kiosks and information desks. Shopping malls can implement VIP perks to strengthen a customer’s commitment to the brand and drive more foot traffic and revenue to the mall. Customers will enjoy the convenience that a shopping mall navigation system provides and continue to go to malls that have the latest and most innovative technology. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights & Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can use an indoor positioning platform to track visitor intent through \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"insights and analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Mall managers use analytics tools to see which areas track the most foot traffic and make layout changes to help increase foot traffic in areas that often get overlooked. Understanding traffic flow data can help malls allocate resources more efficiently, for instance, adding a coffee shop in the area that drives the most customers in the morning. Mall managers can optimize their mall layout using location-based data and analytics from indoor positioning systems to create an effective marketing strategy that will target customers accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rental Revenue\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An enhanced shopping experience undeniably drives in dependable customers for the shopping mall, but also to the retail stores. A high number of new and returning shoppers attracts more retail tenants, allowing malls to expand and charge higher rents for spaces in the mall. Retail stores can get access to indoor positioning technology which will increase their sales, which allows malls to charge a high rent rate to include these amenities.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"m0sXnfs9CbFNNbRVLR0Br\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Advertising\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Malls can offer location-based targeted advertisements that can be distributed to customers in real-time when they enter or travel through the mall. Customers can receive advertisements on their mobile devices through push notifications. Malls can start marketing campaigns and track which ones perform the best to continue targeting customers appropriately.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Asset Tracking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A mall can use an indoor positioning system to promote asset tracking on a map. Mall managers can keep track of items like cleaning carts to make sure everything is running smoothly and increase efficiency. Managers can even see where caution signs are placed around the mall to ensure safety precautions are in place. Security can also be tracked to monitor that all areas are covered to promote the safety of users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Indoor Positioning Can Benefit Retailers:\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oHK4Q3KaaiW12Ze66Wl9D\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Advertising\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many stores offer loyalty programs such as a mobile application or a points card. With indoor positioning, retailers can customize offers to visitors based on their time spent in the store and give better deals to loyal customers. Retailers can use these technologies to create a VIP program that is activated upon entry to promote rewards, points, coupons, and many other amenities that drive foot traffic to a store. With online shopping increasing in popularity, creating an experience for shoppers is vital when they make the choice to physically enter a store. This keeps customers coming back to physical retail shops and promotes foot traffic inside the mall. Retail stores can customize welcome messages to users as they enter the store, establishing a positive impression on users. Indoor positioning can reduce the number of customers that enter the mall and don’t purchase anything through the showcasing of deals and discounts, integrated benefits programs, profile-based offers, and mobile couponing within an indoor navigation system.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights & Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers can utilize indoor positioning to see how customers travel through the store and which areas attract the most attention. This can allow retailers to change the layout of their most desirable products to make them easy for a customer to find and purchase. Retailers can also become aware of the environment around their store and gauge if visitors are taking a different route and missing the entire store. This can allow retailers to implement signs, digital advertisements, or notify a shopper earlier in their journey about the deals and promotions offered.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6J5JXdJFeQ90S1BCHTgc1f\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor navigation and positioning, users can reduce the amount of time spent mindlessly searching for amenities and more time can be allocated for shopping or eating at restaurants. Indoor positioning technologies deliver a unique and innovative experience for shoppers that allow them to access deals and navigate their way through a mall easily and in real-time. An indoor navigation and positioning platform goes beyond the average shopper and can enable shopping malls and retailers to optimize a shopping experience that can increase revenue. To learn more about how indoor navigation and positioning can enhance your mall, book a demo or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gxYSUNDX1BST0ZJTEUAAQEAAAxITGlubwIQAABtbnRyUkdCIFhZWiAHzgACAAkABgAxAABhY3NwTVNGVAAAAABJRUMgc1JHQgAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLUhQICAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABFjcHJ0AAABUAAAADNkZXNjAAABhAAAAGx3dHB0AAAB8AAAABRia3B0AAACBAAAABRyWFlaAAACGAAAABRnWFlaAAACLAAAABRiWFlaAAACQAAAABRkbW5kAAACVAAAAHBkbWRkAAACxAAAAIh2dWVkAAADTAAAAIZ2aWV3AAAD1AAAACRsdW1pAAAD+AAAABRtZWFzAAAEDAAAACR0ZWNoAAAEMAAAAAxyVFJDAAAEPAAACAxnVFJDAAAEPAAACAxiVFJDAAAEPAAACAx0ZXh0AAAAAENvcHlyaWdodCAoYykgMTk5OCBIZXdsZXR0LVBhY2thcmQgQ29tcGFueQAAZGVzYwAAAAAAAAASc1JHQiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAABJzUkdCIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAWFlaIAAAAAAAAPNRAAEAAAABFsxYWVogAAAAAAAAAAAAAAAAAAAAAFhZWiAAAAAAAABvogAAOPUAAAOQWFlaIAAAAAAAAGKZAAC3hQAAGNpYWVogAAAAAAAAJKAAAA+EAAC2z2Rlc2MAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABkZXNjAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAAAAAAAAAAAAAAAAZGVzYwAAAAAAAAAsUmVmZXJlbmNlIFZpZXdpbmcgQ29uZGl0aW9uIGluIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAALFJlZmVyZW5jZSBWaWV3aW5nIENvbmRpdGlvbiBpbiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHZpZXcAAAAAABOk/gAUXy4AEM8UAAPtzAAEEwsAA1yeAAAAAVhZWiAAAAAAAEwJVgBQAAAAVx/nbWVhcwAAAAAAAAABAAAAAAAAAAAAAAAAAAAAAAAAAo8AAAACc2lnIAAAAABDUlQgY3VydgAAAAAAAAQAAAAABQAKAA8AFAAZAB4AIwAoAC0AMgA3ADsAQABFAEoATwBUAFkAXgBjAGgAbQByAHcAfACBAIYAiwCQAJUAmgCfAKQAqQCuALIAtwC8AMEAxgDLANAA1QDbAOAA5QDrAPAA9gD7AQEBBwENARMBGQEfASUBKwEyATgBPgFFAUwBUgFZAWABZwFuAXUBfAGDAYsBkgGaAaEBqQGxAbkBwQHJAdEB2QHhAekB8gH6AgMCDAIUAh0CJgIvAjgCQQJLAlQCXQJnAnECegKEAo4CmAKiAqwCtgLBAssC1QLgAusC9QMAAwsDFgMhAy0DOANDA08DWgNmA3IDfgOKA5YDogOuA7oDxwPTA+AD7AP5BAYEEwQgBC0EOwRIBFUEYwRxBH4EjASaBKgEtgTEBNME4QTwBP4FDQUcBSsFOgVJBVgFZwV3BYYFlgWmBbUFxQXVBeUF9gYGBhYGJwY3BkgGWQZqBnsGjAadBq8GwAbRBuMG9QcHBxkHKwc9B08HYQd0B4YHmQesB78H0gflB/gICwgfCDIIRghaCG4IggiWCKoIvgjSCOcI+wkQCSUJOglPCWQJeQmPCaQJugnPCeUJ+woRCicKPQpUCmoKgQqYCq4KxQrcCvMLCwsiCzkLUQtpC4ALmAuwC8gL4Qv5DBIMKgxDDFwMdQyODKcMwAzZDPMNDQ0mDUANWg10DY4NqQ3DDd4N+A4TDi4OSQ5kDn8Omw62DtIO7g8JDyUPQQ9eD3oPlg+zD88P7BAJECYQQxBhEH4QmxC5ENcQ9RETETERTxFtEYwRqhHJEegSBxImEkUSZBKEEqMSwxLjEwMTIxNDE2MTgxOkE8UT5RQGFCcUSRRqFIsUrRTOFPAVEhU0FVYVeBWbFb0V4BYDFiYWSRZsFo8WshbWFvoXHRdBF2UXiReuF9IX9xgbGEAYZRiKGK8Y1Rj6GSAZRRlrGZEZtxndGgQaKhpRGncanhrFGuwbFBs7G2MbihuyG9ocAhwqHFIcexyjHMwc9R0eHUcdcB2ZHcMd7B4WHkAeah6UHr4e6R8THz4faR+UH78f6iAVIEEgbCCYIMQg8CEcIUghdSGhIc4h+yInIlUigiKvIt0jCiM4I2YjlCPCI/AkHyRNJHwkqyTaJQklOCVoJZclxyX3JicmVyaHJrcm6CcYJ0kneierJ9woDSg/KHEooijUKQYpOClrKZ0p0CoCKjUqaCqbKs8rAis2K2krnSvRLAUsOSxuLKIs1y0MLUEtdi2rLeEuFi5MLoIuty7uLyQvWi+RL8cv/jA1MGwwpDDbMRIxSjGCMbox8jIqMmMymzLUMw0zRjN/M7gz8TQrNGU0njTYNRM1TTWHNcI1/TY3NnI2rjbpNyQ3YDecN9c4FDhQOIw4yDkFOUI5fzm8Ofk6Njp0OrI67zstO2s7qjvoPCc8ZTykPOM9Ij1hPaE94D4gPmA+oD7gPyE/YT+iP+JAI0BkQKZA50EpQWpBrEHuQjBCckK1QvdDOkN9Q8BEA0RHRIpEzkUSRVVFmkXeRiJGZ0arRvBHNUd7R8BIBUhLSJFI10kdSWNJqUnwSjdKfUrESwxLU0uaS+JMKkxyTLpNAk1KTZNN3E4lTm5Ot08AT0lPk0/dUCdQcVC7UQZRUFGbUeZSMVJ8UsdTE1NfU6pT9lRCVI9U21UoVXVVwlYPVlxWqVb3V0RXklfgWC9YfVjLWRpZaVm4WgdaVlqmWvVbRVuVW+VcNVyGXNZdJ114XcleGl5sXr1fD19hX7NgBWBXYKpg/GFPYaJh9WJJYpxi8GNDY5dj62RAZJRk6WU9ZZJl52Y9ZpJm6Gc9Z5Nn6Wg/aJZo7GlDaZpp8WpIap9q92tPa6dr/2xXbK9tCG1gbbluEm5rbsRvHm94b9FwK3CGcOBxOnGVcfByS3KmcwFzXXO4dBR0cHTMdSh1hXXhdj52m3b4d1Z3s3gReG54zHkqeYl553pGeqV7BHtje8J8IXyBfOF9QX2hfgF+Yn7CfyN/hH/lgEeAqIEKgWuBzYIwgpKC9INXg7qEHYSAhOOFR4Wrhg6GcobXhzuHn4gEiGmIzokziZmJ/opkisqLMIuWi/yMY4zKjTGNmI3/jmaOzo82j56QBpBukNaRP5GokhGSepLjk02TtpQglIqU9JVflcmWNJaflwqXdZfgmEyYuJkkmZCZ/JpomtWbQpuvnByciZz3nWSd0p5Anq6fHZ+Ln/qgaaDYoUehtqImopajBqN2o+akVqTHpTilqaYapoum/adup+CoUqjEqTepqaocqo+rAqt1q+msXKzQrUStuK4trqGvFq+LsACwdbDqsWCx1rJLssKzOLOutCW0nLUTtYq2AbZ5tvC3aLfguFm40blKucK6O7q1uy67p7whvJu9Fb2Pvgq+hL7/v3q/9cBwwOzBZ8Hjwl/C28NYw9TEUcTOxUvFyMZGxsPHQce/yD3IvMk6ybnKOMq3yzbLtsw1zLXNNc21zjbOts83z7jQOdC60TzRvtI/0sHTRNPG1EnUy9VO1dHWVdbY11zX4Nhk2OjZbNnx2nba+9uA3AXcit0Q3ZbeHN6i3ynfr+A24L3hROHM4lPi2+Nj4+vkc+T85YTmDeaW5x/nqegy6LzpRunQ6lvq5etw6/vshu0R7ZzuKO6070DvzPBY8OXxcvH/8ozzGfOn9DT0wvVQ9d72bfb794r4Gfio+Tj5x/pX+uf7d/wH/Jj9Kf26/kv+3P9t////2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAANABQDASIAAhEBAxEB/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAYDBwj/xAAnEAABAwMEAQQDAQAAAAAAAAABAgMEBRESAAYHIRQIEzFRJEJhgf/EABYBAQEBAAAAAAAAAAAAAAAAAAQAA//EAB8RAAEDBAMBAAAAAAAAAAAAAAEAAgMREyFxIjGh0f/aAAwDAQACEQMRAD8Agjbgp3E8yJTONYrdVnzZqI1TqSe4yzmlJQhJOT6gopSXDcJyA7Jtpp3pCjbA3VBqblbmRaO406089DUVKTJyQBkmwSSkPPFacSLJSB2m+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Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps do more than just help shoppers get from point A to point B. Learn how indoor maps can benefit shopping malls and the shoppers that frequent them.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7fC7srWuSrTZmTqoNkRSDC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Map Use Cases: Shopping Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When you’re making your way to a shopping mall, navigation is straightforward. All you need to do is grab your phone and open a GPS app.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"However, the case isn’t the same for indoor navigation. In especially large malls, the sheer number of stores and confusing layouts can make it hard to find your way. And while static map boards may help people navigate an indoor space, they’re not always easy to read and follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor mapping solutions like Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" can fix that problem. In fact, indoor mapping does more than just allow visitors to navigate – they have a myriad of other uses, from increasing accessibility to facilitating promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Read on to find out how your shopping mall can benefit from indoor mapping. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding is a combination of navigation aids and information systems that help someone to find their way to a particular place. It encompasses many disciplines – architecture, landscaping, lighting, signage, and graphic design, to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor wayfinding uses elements such as indoor maps and building directories to help visitors navigate. Color coding and clustered signage are also used to assist people in getting around extensive, complex facilities like transport terminals or office buildings. For shopping malls, indoor mapping makes it easier for shoppers and visitors to get step-by-step directions to their desired store.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding for Shopping Malls \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the context of retail spaces, wayfinding does more than allow customers to navigate. Good \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding in shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help people find specific retail stores and create an efficient shopping route.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Plus, customers won’t just find their way to their favourite department stores – they’ll also be notified of ongoing promotions. You can set up notifications to trigger when they pass certain areas, like discount vouchers for a nearby restaurant. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1S97OpabDqAP2HnCsV6qLz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way Pathing \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Malls are designed for the shopper, not for the store. Most malls are built with a one-way layout that allows shoppers to enter and exit without weaving around obstacles. This design reduces congestion in back hallways and helps shoppers find their way to different retail and grocery stores. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way pathing via an indoor mapping solution ensures that shoppers don't get lost. It can help keep your shoppers from getting too frustrated or disoriented by providing them with clear directions from point A to point B. This type of wayfinding is beneficial for first-time visitors since it gives them clear, unambiguous instructions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-destination Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"People rarely visit a shopping center for just one thing. While one-way pathing can help new shoppers go from the entrance to the store they want, what if shoppers want to visit different stores? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where multi-destination wayfinding comes in. With an indoor mapping solution, shoppers can create a route that goes through multiple stores. Their path will be optimized, helping them save time and energy with the most convenient route possible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Drive Additional Traffic to Your Website/Mobile App \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another benefit that mall owners can get from indoor mapping solutions is extra online traffic. Most digital maps are accessed through shoppers’ mobile devices, so you can drive more traffic to your website or shopping mall app by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"hosting your maps there\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to increasing visitors to your website and improving the user experience, your website can be an information hub. Shoppers can find store information and plan out their shopping journey before even stepping foot in your mall. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Touchless Directions with Kiosk QR Code\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding kiosks are often used in conjunction with the mall’s mobile app or website. Using QR codes, shoppers can easily get directions to their destination store without going through complicated menus.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To get touchless directions, shoppers can simply scan a QR code to open the map in the browser of their mobile phone. For shoppers that have a hard time remembering directions, they can bring them on-the-go after building their route at a kiosk. The kiosk will generate a QR code that customers can scan using their phone to receive the directions. Combined with indoor positioning technology, this works just like a GPS app that can provide real-time location updates during the shopper’s journey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping and Mall Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Implementing location technologies can provide a better customer experience for the shopper. Here are three ways that location-based services can help customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Highlight Amenities/Services\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to shops, mall amenities are just as important to shoppers. Hygiene-related facilities like hand sanitizer stations and bathrooms are especially essential because they’re often needed urgently. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning systems, shoppers can get the fastest route to the amenity closest to them. This eliminates the need to search for physical signage or go halfway across the mall to get to the washroom they are familiar with. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Designing malls with accessibility in mind is always a good idea. However, to make sure your mall accommodates shoppers that need them, you need to make disability-friendly routes more visible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping platform can provide shoppers with an accessible route. If they choose that option, the mapping software will build a path that prioritizes elevators over escalators and stairs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, lines can take up a lot of space. Indoor maps can offer line and space management options that allow shoppers to make reservations and save their spots in a line. This way, they can avoid the frustration of waiting for long periods of time, and you can save space (and encourage safe shopping) by eliminating crowded, physical lines. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promotional Uses \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promoting goods and services in innovative ways helps your tenants and shoppers. Here are three examples of how indoor mapping technologies can help diversify your mall’s promotional methods. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-store Promotion for Shops and Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the benefits of having indoor mapping solutions is that you can promote a sale or discount and tell shoppers where to enjoy them. For instance, you can promote a discount at one of your mall’s restaurants while giving directions to its location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote Events\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Not all shoppers are aware of the events happening at your mall. Indoor mapping can help notify them of future events and even give them the chance to reserve tickets or register! You can also notify shoppers of events that are currently happening to attract more attention.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity Marketing\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Everyone’s shopping routes are different. With proximity marketing, you can set up notifications that alert shoppers whenever they walk past certain stores. This notification can contain discount vouchers or other promotional items that may attract them to visit stores they didn’t initially plan to visit.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Added Services \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps can improve the whole shopping experience from start to finish. With developments in positioning systems, your app can even help shoppers before they step foot in your mall!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Parking Spot\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Parking can be one of the most frustrating parts of the shopping experience. Thankfully, your mobile app can help shoppers find empty spots in your parking lot, so they don’t waste time searching for it themselves. In addition to that, the app can also save their parking spots so customers can easily find their way back to their car without getting lost. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside Pickup \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside pickups are a staple of post-pandemic life. Indoor mapping solutions improve on it further by making the experience even more accessible. Working with your tenants, shoppers can request a curbside pickup through the app and get a notification when they should leave.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the shopper makes their way to the mall, your tenant will get an ETA so they can prioritize their order. Once they arrive, shops can immediately deliver their purchases to the shopper’s car. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By making the process as seamless and simple as possible, you can reduce dwell times and drive down parking lot congestion from cars waiting for curbside pickups. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Data and Integrations \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based services for shopping centers don’t just benefit shoppers. As a mall manager, you can glean important insights from the data you gather as well. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopper Insights and Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor mapping data, you can receive insights into how shoppers use the shopping mall maps. Are they more likely to search for a location or browse categories? How many shoppers search for \\\"hats\\\" and then select a specific location? If enough shoppers are searching for a specific retailer that isn't available at your mall, you might recognize the demand for that location and lease out a space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From the data, you can further understand shopper intent and behavior. In turn, this data can be used to make more informed decisions when developing or renovating your mall’s layout. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations With Conversational AI\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to build AI chatbots for your mall app or website, location data from indoor mapping software can be a gold mine of resources. By providing your AI with real shopper behavior data, you can improve its ability to answer your shoppers’ questions.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Improving Customer Experience With Indoor Maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can benefit various industries, including international airports and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"office buildings\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-offices\"}},{\"nodeType\":\"text\",\"value\":\". Recent developments in indoor mapping and positioning technologies have made them incredibly indispensable for shopping malls.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can benefit from the convenience provided by mapping services, from locating their favorite store to building a shopping route. Meanwhile, you can benefit from the data and insights gathered from the software. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With years of industry experience, Mappedin is ready to take your shopping mall navigation to the next level. Our professional services can help make shopping more fun and delightful for your shoppers. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to get started! \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=720&h=481&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=960&h=641&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=1440&h=961&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=2048&h=1367&q=90 2048w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=720&h=481&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=960&h=641&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=1440&h=961&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=2048&h=1367&q=90&fm=webp 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Apr 8, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"4 Predictions For Retail In 2021","slug":"4-predictions-for-retail-in-2021"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With shoppers ready and eager to return to some normalcy, we have to ask ourselves: what will the retail industry look like following the pandemic? What is the new normal for retailers and shoppers alike? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s explore 4 predictions for the future of retail. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Online Shopping as the Go-To Method of Purchase\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the U.S. alone, boosts in online shopping related to COVID-19 accounted for an additional\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" $174.87 billion of e-commerce revenue in 2020.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.digitalcommerce360.com/2021/02/15/ecommerce-during-coronavirus-pandemic-in-charts/\"}},{\"nodeType\":\"text\",\"value\":\" These trends won’t be coming to an end anytime soon, as retailers continue to grow stronger online presences to account for the change in customer purchasing behaviour. Online shopping is now a go-to method of purchase from all retailers, whether that be a clothing store, a grocer, or even a liquor store. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"62fJ3rtcPdLWCvar7XjSRq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the past year, COVID-19 forced many retailers to re-evaluate their e-commerce operations in order to remain competitive and thrive. While brick-and-mortar will always be able to provide experiences that online shopping cannot, the changing nature of retail is here to stay. The spike in e-commerce will likely have lasting effects as online shopping has played a pivotal role during times when visiting physical storefronts is not a possible, convenient, or safe option. Anything from alcohol, to toilet paper, to groceries, can be purchased with one click of a button. This has revealed to consumers how convenient online services are, pandemic or not. For these reasons, e-commerce operations and shopping online will continue to grow in popularity and flourish in the retail industry. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Pickup is Here to Stay\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Purchasing online isn’t the only service that grew amidst the pandemic, as many retailers enabled contactless options such as in-store pickup and curbside pickup. Shoppers can place a digital purchase and pick it up, avoid entering retail stores, and save time. While some retailers were already offering this service, many retailers quickly adopted this option out of necessity. Now, more retailers are realizing the benefits, as pickup options increase online sales, and in-store pickup can lead customers to make additional sales. This option also enhances customer service overall by offering convenience and different purchasing options to consumers. In fact, a study found that\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 50% of respondents decide where to shop based on whether or not they can pick up in-store.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.invespcro.com/blog/buy-online-pick-up-in-store-bopis/\"}},{\"nodeType\":\"text\",\"value\":\" As such, pickup options are a preferred method of shopping and are here to stay post-pandemic. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Contactless Options: The New Norm\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Following the pandemic, shoppers’ health and safety will remain of utmost importance for retailers. From contactless delivery to pickup options, retailers are adapting their stores to promise safer shopping experiences. Along with better cleaning practices, retailers will likely start implementing contactless options in their stores (if they haven’t already). This includes contactless payment, virtual product displays, and self-service technology to name a few.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7rHsNGGCkTrJvdtm3BaZzQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contactless retail is all about eliminating human touchpoints across the end-to-end customer buying processes. While this presents a safety measure, it also offers convenience and an expedited experience for consumers at retail stores. For instance, consumers can locate items on a kiosk and proceed to self-checkout for a fast and seamless shopping experience. With touchless kiosks, consumers can scan QR codes and utilize the kiosks’ offerings from their mobile device or activate directories with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"voice recognition\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-directory-voice-assist\"}},{\"nodeType\":\"text\",\"value\":\". The amount of contact in a retail store will inevitably be up to the customer, and for many, contactless shopping is the new normal. With this in mind, retailers will continue to adopt contactless technology to meet consumer purchasing preferences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. More Digital Experiences\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As shoppers are becoming more adept at utilizing technology that goes beyond kiosks and self-checkouts, we can expect to see more digital experiences in the retail space. Prior to the pandemic, 5G was gaining momentum in social media as it can empower new experiences such as augmented reality and smart mirrors. In retail, this would enable shoppers to try on clothing or makeup virtually through a high-definition screen or mobile device.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Instead of physically touching items, customers can simply test out products with tools like voice recognition, facial recognition and gesture control. Smart mirrors create a realistic augmented reflection, and AR try-on tools can also be implemented into apps. For instance, MAC Cosmetics has launched an AR try-on tool for their e-commerce website. This way, shoppers can try on products before purchase, without the physical product. This innovative technology allows retailers to build an enhanced shopping experience, either in-store or online. This trend will certainly continue post-pandemic as retailers rethink customer experiences and undergo digital transformation.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1Pew8eX02LCrv4oxUyOPIM\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Future of Retail\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail looked a lot different a year ago than it does now. The shopping behaviours and preferences of customers have changed amidst COVID-19, and they are likely here to stay. With the ability to go into a physical retail store, many customers will still prefer to use online and contactless services. As such, the future of retail will reflect the changes that retailers continue to undergo to offer safer spaces, increased services, and more convenience to customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers will continue to seek new and innovative ways to grasp the attention of consumers, such as implementing experiences with augmented reality. Digital transformation in the retail space was prompted by the pandemic, but the effects will undoubtedly be long-lasting.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Want to learn more about technology used in the retail industry? Visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\", or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today! \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.412686567164179,"src":"//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=120&h=85&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=240&h=170&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=480&h=340&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=720&h=510&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=960&h=680&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=1440&h=1019&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=120&h=85&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=240&h=170&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=480&h=340&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=720&h=510&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=960&h=680&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2DtTUpraeoNt0w0aVMkSq5/f8b4f1a201af2678ee26ddbb4415854e/retail_connectivity_omnichannel_strategy.jpeg?w=1440&h=1019&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Aug 6, 2020","updatedAt":"Mar 10, 2022","compose__page":[{"title":"5 Benefits of Digital Maps in Shopping Malls","slug":"5-benefits-of-digital-maps-in-shopping-malls"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping in a mall has always been an experience. For some, it is a chance to get out of the house or a local and convenient place to pick up some new items. Others might make a day trip to visit their favourite retailers. Owners and operators of shopping malls continually find ways to incorporate digital aspects into their physical spaces to offer an improved and intuitive shopper experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps are one way to do this. They provide instant access to information so shoppers can find their destination with ease. They can also enhance the shopper experience before your customers even arrive. An interactive mall map on your website allows shoppers to pre-plan their route, even down to the parking lot that is closest to their ideal entrance. Here are five benefits to using digital maps in shopping malls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"OTF6N0PoMk9XzzICPwZFB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate mapping experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As the world goes increasingly more digital, shoppers have come to expect seamless digital experiences wherever they go. The three largest outdoor mapping applications have a combined total of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.thezebra.com/stories/waze-vs-apple-maps-vs-google-maps/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"200+ million active users\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". People have grown accustomed to having accurate location information at their fingertips. Digital maps are intuitive and more importantly, allow businesses to keep their location information up-to-date. If your mall is undergoing renovations, closing certain areas for cleaning or maintenance, leasing available units, promoting a pop-up store, or facing any other temporary change, a digital map platform allows you to relay this information to your customers. By implementing an accurate map, you can greatly reduce shopper confusion and frustration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Powerful search and discovery\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A map of your shopping mall helps shoppers to easily understand the layout. An interactive map goes one step further and allows users to zoom, pan, and rotate to see all of the stores and services that are available at your venue. Category listings are another way to showcase your retailers and adding location details can help customers make informed decisions. For a seamless omnichannel experience, shopping malls can even \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/return-to-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"highlight Curbside Pickup\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" locations on their maps. A powerful search feature can assist different types of shoppers, from the ones that have a specific store or product in mind, to those that are hoping to browse your venue for some product inspiration. Mappedin’s Smart Search, for example, is an AI-driven tool that offers predictive results and allows shoppers to search by store, brand, or product. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A branded and unified experience \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customize your property maps with branding to be consistent with other digital or in-person experiences that your customers are interacting with. A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital mapping platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows shopping malls to deploy their venue maps across devices, including large digital directory displays, mobile applications, or a responsive web browser. Your team can remove duplicate work and slow processes with a robust Map Editor suite. Any edits to your mall maps can be made in one centralized editor but deployed in real-time across all of your map and wayfinding experiences. This approach provides customers with the most up-to-date version of your property maps, regardless of device. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1i2G7RBpw4aRJmzZcMt1s7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Highlight events and promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can further enhance the visitor experience by showcasing relevant deals, events, or promotions that are happening around your venue. Manage dates, locations, event details, and more in the Map Editor so that your shoppers can focus on the current information. Events and promotions can be added to your mall mobile applications with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and integrate with indoor positioning technology to enable push notifications as shoppers travel through your venue. Alternatively, highlight this information with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" display so that it is front-and-centre for shoppers entering your building. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1hoTVjyvfLvknjIxT2sxKx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopper insights and analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Unlike static maps and other signage, digital platforms can show proven return on investment and allow businesses to collect valuable insights on their shoppers. An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytics Dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can reveal the most popular searches and category selections, common language selections, device usage, session length, and much more. A favourite report of Mappedin customers is Missed Searches which show the locations, categories, and brands your visitors are looking for that don’t currently exist at your venue. This report can help identify potential areas for investment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"24PAvZNymH2HMZsNPU9V8\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital mapping platform can greatly improve efficiencies for shopping malls as well as their visitors. As shoppers come to expect a seamless and often digitized experience, digital maps provide them with easy-to-access information and simple navigation. For mall owners and operators, digital maps are an additional touchpoint with their customers, provide valuable data and insights, and streamline the process for creating and maintaining shopping mall maps.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our indoor mapping solutions for shopping malls, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=120&h=80&q=90 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From locating products with a few keystrokes to personalized offers and optimized operations, here are four advantages that digital maps provide to both retailers and their shoppers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3HpOTYka2DV8wNiuzU4nOC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Empowering in-store shoppers \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers arrive at your retail store with varying degrees of product knowledge and different types of shopping lists. Some know exactly what items they need, even down to the brand (e.g. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Cuisinart Kettle\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"), others know generally what store departments to look in (e.g. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Kitchen Small Appliances\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"), while some arrive without a list and looking for inspiration on what to purchase. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital map can help each of these shopper types. With information at their fingertips, shoppers can search, navigate, and discover everything your retail store has to offer. From category listings to a powerful AI-driven search, 3D interactive maps, and more, gone are the days of lost, confused, and frustrated shoppers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1qKS5gXTIureNlQCpMJJcL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sephora.com/ca/en/beauty/mobile?country_switch=ca\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sephora\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.homedepot.ca/en/home/mobile-app.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Home Depot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" have invested in robust mobile apps that allow their customers to review product information and receive personalized offers. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow retail stores to integrate their custom indoor map experiences with existing shopper applications and in turn, provide an end-to-end experience.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Efficiencies for store associates\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not only does a digital map platform help shoppers, it provides flexibility and operational efficiencies to retail stores and their associates. One benefit to retail stores is the ability to maintain your store layouts with a map management platform. A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital map editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" offers a quick and easy way for associates to update store floor plans, product details, or stock information. Once these items have been updated and saved, changes are reflected in real-time on the shopper-facing map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with the editor platform, associates are able to take advantage of the digital store map. The same interactive map used by shoppers can be used for employees stocking shelves or packing online orders, providing them with the most efficient route through the store. In many cases, shoppers are able to use a digital map to find product details and their location in the store, freeing up your associates to make product recommendations, stock shelves, and perform other high-value operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5obVOkKj5Z5eodwDAm4VTE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Targeted messaging and promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shopper experience can be further enhanced when accurate digital maps are used with indoor positioning systems (IPS). Users can utilize turn-by-turn directions and see their precise location within a store. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-real-time-web-positioning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time positioning for web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provides this experience without the additional investment in IPS hardware. Along with providing detailed location information, IPS provides another way to communicate with your customers. When paired with proximity marketing, you can send targeted messages to users to notify them if an item from their shopping list is sold out or if nearby products are on promotion. This added touchpoint with shoppers can prove extremely valuable. In fact, in-store incentives like coupons, special deals, and one-time offers make users \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.shopify.ca/retail/6-reasons-to-invest-in-your-own-retail-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"78% more likely\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to take advantage of an in-store offer if it is presented to them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Gather retail customer insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As shoppers browse categories, search for products, and navigate within a venue, retail stores gain data to help them better serve their customers. A mapping \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytics dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can show valuable insights such as top category selections, search trends over a specific time period, how customers are engaging with digital promotions, and more. Examine visual reports or export the raw data to review in combination with the volume of data already available to retailers. These additional insights can help make informed businesses decisions about your store and catering to shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5ASZQramNYIelvIJ6zKbIp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A store map helps shoppers understand what departments and products are available and where to locate them. A digital map platform, however, offers this benefit along with many others to shoppers, retail stores, and their associates. In a space where Customer is King, simple navigation, easy-to-access product information, and personalized offers help to provide a shopping experience that is enhanced and seamless. For more information on Mappedin’s indoor mapping solutions for retail, contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about Mappedin's retail store mapping software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5108593012275733,"src":"//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=120&h=79&q=90 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solutions\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help make that experience safe and seamless.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the world moved into lockdown, we saw the closure of parks, stadiums, businesses, restaurants, shopping malls, and more. But now, as these spaces slowly begin to re-open, they certainly won’t look the same way we left them. What can we expect from retail stores and shopping malls? How have their spaces changed and how can technology help with this transformation? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Adapted venues \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Simon Property Group and Macerich are two leading REITs who recently began reopening selected mall properties across the United States. To help facilitate their reopening and account for additional safety measures, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Simon has implemented\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/retailwire/2020/05/05/simon-reopens-malls-to-a-wary-public/#67914eba3d6a\"}},{\"nodeType\":\"text\",\"value\":\" reduced hours, capacity, and entrances at their open venues. Their malls also offer free infrared temperature testing, face masks, and hand sanitizer for shoppers. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More than 75% Macerich retail properties have now reopened. Outlined in their reopening plan, these malls have reduced operating hours, intensified cleaning procedures, hand sanitizer stations, and adapted seating and washrooms to allow appropriate social distancing between individuals.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As malls prepare their physical spaces to help customers with the return to retail, companies like Mappedin can help with new and creative digital solutions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Adapted technology \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin works with shopping malls around the world and we too have a role to play in keeping shoppers safe. Since the COVID-19 pandemic began, we have developed several new features. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Get in touch\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us\"}},{\"nodeType\":\"text\",\"value\":\" to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Curbside pickup locations\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While some stores are still closed to the public, many retailers have implemented curbside pickup and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"plan to continue this service\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.retaildive.com/news/after-covid-19-is-curbside-delivery-here-to-stay/577937/\"}},{\"nodeType\":\"text\",\"value\":\" even after their locations have reopened. The Mappedin CMS now includes \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"location linking\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" where users can connect and highlight additional locations, such as curbside pickup zones. When a retailer is selected, as shown below, both the store and its associated pickup area are highlighted on the map for easy navigation.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6t4AzxEHMcx8MuctcFppjf\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Line management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When integrated with line management data from third party vendors, the Mappedin solution displays store traffic data including the number of people in the virtual queue and the estimated wait time. Shoppers can view this information directly through the digital map, access a booking link, and add themselves to the virtual queue, helping to reduce crowds and lineups at physical locations.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2xZ41GOsTtNk1p2rV4HkhF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Quick links\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin platform has been adapted to include other third party links through the map as well. For restaurants and stores that require a reservation, booking links can be shown. For carpool lots, users can be presented with a link to reserve their ride. These are displayed on the map as a QR code so that once scanned by a user, the appropriate link opens on their phones. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"Nd7DL0rVD5Q6spuK1yfED\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Touchless directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To ensure that visitors can navigate safely and independently, Mappedin has developed a quick access QR code for touchless directions. Users simply scan a digital or printed QR code to have the digital map experience open on their phones. With this technology, they can still find their way without a risk of contact.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Heat mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A digital venue map paired with foot traffic data can also assist in internal decision making. With a heat map, property owners and managers can visualize how customers are travelling through their venue and where they are spending the most time. This can help make informed decisions on cleaning, sanitation, where signage should be placed, and so on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3tsI1Jczft7zGw31rGwqju\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. Alternate routes \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some shoppers are wary of potential crowds that may form as shopping mall traffic picks up. By leveraging foot traffic data, Mappedin can provide an alternate route around busy areas on your digital map. When serving directions between “to” and “from” locations, both routes are displayed. Seen below, the most direct route is displayed in blue and the alternate route in grey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"uA66KSA5a9JgrWFj9JRrN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\\nAs businesses and shoppers alike prepare for the return to retail, technology can play a role in keeping people safe. How have you seen technology used during this global transformation? Are there other uses for digital maps in shopping malls? Let us know on our social accounts or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"reach out today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to start the conversation. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAAOABQDASIAAhEBAxEB/8QAGAAAAgMAAAAAAAAAAAAAAAAAAAgEBQf/xAAkEAACAQMDBAMBAAAAAAAAAAABAgMABAUGESEHMUGRCBIiI//EABUBAQEAAAAAAAAAAAAAAAAAAAQF/8QAHREAAgEEAwAAAAAAAAAAAAAAAQIAAxGR4RIhUf/aAAwDAQACEQMRAD8A0s5iF1VVfY796nXechhsR/ZmIAHJFIVP8l9cxZYW5yMLRW0hRUFlCoYBuPtsoJ91ZxdctZZTBXBmyilnXh1tokZP0BwVUVU51mYlVGdSaBRUAMxxuNpdajQzHk+6KV3TvUTO3mODyX7M4OxLRq3gHuRv5opYDnu0LdfZ/9k=","aspectRatio":1.397009165460685,"src":"//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=120&h=86&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=240&h=172&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=480&h=344&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=720&h=515&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=960&h=687&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=1440&h=1031&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=120&h=86&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=240&h=172&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=480&h=344&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=720&h=515&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=960&h=687&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=1440&h=1031&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Apr 1, 2020","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Episode 4: Reducing the Risk for Retail","slug":"episode-4-reducing-the-risk-for-retail"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Faire is an online wholesale marketplace for local retailers to source products from thousands of makers without risk of getting stuck with unsold inventory. 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We explore how these features can optimize processes.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our retail wayfinding app was initially developed to help store associates optimize their routes for picking online orders. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We designed the app to create measurable time savings within the grocery use case. As the app has developed with expanded features, two main aspects are showing value for verticals outside of grocery.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5GWqsZDpjISbbowQrslijQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"List feature \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Within a shopper-facing application, the list feature allows users to create a shopping list that they can follow through the store, mirroring the Pick and Pack process, but for consumers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This feature is further personalized for each user through the ability to push advertisements or promotions for specific items already on their list, or items that they purchase frequently. It also offers the ability to motivate shoppers to purchase items not on their list by letting shoppers know about deals and where those items are located in the store outside of their current path. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-stop pathing  \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The multi-stop capability augments a full navigation experience by allowing users to plan their route end-to-end. Much like the List feature allows users to input items as ‘stops’, the multi-stop takes this a step further by allowing you to plan out the best route around a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the ability to optimize across any number of venues, multi-stop functionality brings point A to Z closer together. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additional use cases \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The list and multi-stop features can also add value outside of retail. By integrating with existing systems, we look forward to seeing the below applications of these features come to life.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Operations \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Inventory management: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Easily manage a live version of all inventory and track where and when items come in or leave. This integration is especially effective for First In, First Out inventory systems.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Warehouse logistics: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Plan routes for pickers to increase time savings per order or batch. This allows for planning of inventory overstock, moving products to their most optimal storage point, and communicating that through a live map in-app. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Distribution centre optimization: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Organize and plan the floor layout of inventory based on what is picked most frequently through picking pattern analysis. This allows for time saved on common item orders and creating better process flow throughout a facility.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Navigation: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Allow visitors to navigate through the terminal by finding a restaurant, a coffee shop, and the duty-free on the way to their gate, with plenty of time to make it to the bathroom before they board. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Management: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Manage and maintain venues down to a seat-level and enable a full fan experience. Want to enable fans to visit a pop-up merch shop, the concession stand, and figure out the best way to their seat? Our multi-stop feature has you covered.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We will continue to highlight and breakdown features to show the many different use cases for indoor mapping technology, as these are just a few of the existing applications for these features. We’re looking forward to exploring more in the future.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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Retail","slug":"5-advantages-of-implementing-digital-signage-in-retail"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are five advantages to using digital signage as a way to communicate with your customers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.digitalsignagetoday.com/blogs/say-no-to-these-4-digital-signage-myths/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Signage Today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", digital signs “display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use.” It’s clear that the age of digital has transformed industries with little regard for where or why.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5Ooqe6Kcgpqua2c0aVa4Kr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Author Tony Saldhana on the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://knowledge.wharton.upenn.edu/article/transition-to-digtital/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowledge@Wharton podcast\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" summed up some of the changes we have seen in the last year: “The retail sector is probably one of the first industries to be disrupted by digital technology. But retail is not alone because insurance, medicine, finance, media, and so on and so forth, are all not far behind.” \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Saldhana goes on to say that the changes in retail can be boiled down to three things that have changed the entire industry:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of a new business model of online plus physical presence\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dramatically improved business operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of smart products\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With these widespread changes and the rise of smart products comes the full transformation of formerly static-based industries like advertising, promotion, marketing, and general communication. As a result, usage of digital signage is well on its way to full market adoption. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage is not just for highly technological applications or organizations with huge budgets. It can be scaled up or down to match the size of the project or venue, and provides valuable assistance to customers as a communication channel. It also provides key data points about end users that allow a brand to better provide the services they are looking for. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Prove return on investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are solutions available for any budget or task, and allow an organization to take advantage of up-to-date, innovative technology in a way that static signage cannot. It allows customers to search, find, and get offers in real time, as well as showcasing information about current campaigns and promotions. As well, it allows for a more dynamic workflow and easier switching for operations once a campaign has come to a close. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simple integration and ease-of-use \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are familiar with digital applications and expect to see them most places they go. Having information available that moves beyond passive information and provides real-time additional value for customers is crucial to their experience and a positive influencer on increasing basket size and overall sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Full customization \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Being able to easily set up and integrate with partners for specific software or use cases also allows flexibility and versatility within the same investment. Brands can completely personalize their digital experience from top to bottom, and change it to fit the evolving  needs of a business. This includes content, promotions, marketing, and information that is all pertinent for the customer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A real-life example of full customization recently launched for luxury department store Saks Fifth Avenue, who were looking for a way to communicate to their customers through the use of digital signage, while seamlessly continuing their brand from physical to digital and back again. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin worked with partner Express Image Digital to create a wayfinding and directory experience for the Saks Fifth Avenue flagship store on Fifth Avenue. Mappedin created the digital map used as the back-end solution for the custom user interface experience developed by Express Image. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase operational efficiencies \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage allows for more things to happen in one place. With the addition of indoor mapping and wayfinding, it becomes easier to find products and select them among an optimal route. Digital signage can also help with customer interaction, customer service, or even serve as a training point to help new employees get up to speed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the current challenges is that customer expectations and trends change faster than they ever have before. Being integrated with a fully digital experience to augment the physical allows for quick pivoting and testing to see what resonates with the target market, and ensures that they are being communicated to on every channel available.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Competitive advantage and learnings \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcasing how brands are unique and set themselves apart from their competition is a key part of any business model. This extends to digital signage, and specifically how brands use that signage as part of the larger competitive scope in the eyes of the consumer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some of the pain points felt by those who have adopted digital signage and not seen success have come from customers failing to notice the signage as well as brands running out of ideas for how to use the signage to be effective in the day to day. This is why continued testing of ideas and interaction with the customers to find out what they prefer or how they would like to see the technology used to augment their experience is the next step. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In conclusion, digital signage can provide new value for brands. However, in order to be successful, the scope needs to include a range of items such as curated content, placement, investments in technology, and showcasing of marketing and promotional materials as well as experience-enhancing pieces. Those who jump on the wave and adopt it  are either winning by outright sales or simple technological proficiency. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To implement digital signage and indoor mapping at your retail venues, or to learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for retail\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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future? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the closure of many anchor and dynasty tenants, shopping malls have had to take a hard look at how they can continue to bring value to their properties. As a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"general manager quoted to the Chicago Tribune:\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.google.com/url?q=https://www.chicagotribune.com/suburbs/oak-brook/ct-ppn-suburban-malls-tl-1128-20191126-pt5ufqnu25gihddrjxwgsk3roi-story.html&sa=D&ust=1576618220742000&usg=AFQjCNGQR_SR9H0-fF5gG75NfI7d4vqAcA\"}},{\"nodeType\":\"text\",\"value\":\" “We’ve been faced with the challenge of having to reinvent retail.”\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’ve looked at the evolution of the shopping mall from a number of different angles. One thing is clear: change is coming, and the ones who jump on the transition will be the ones who survive. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The initial wave of additional services and attractions to replace missing stores started with restaurants, then expanded to entertainment like movie theatres and bowling alleys. However, that was far from the limits of the imagination. Museums, art galleries and installations, tourist destinations, and more have started to pop up at retail venues across the world. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mixed-use buildings come in many shapes and sizes, and often combine three or more uses into one structure such as residential, hotel, retail, entertainment, and business. Mixed-use development is more common as high-density development becomes more needed than it has ever been before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’re also seeing an influx of outdoor additions to the properties. Simon Property Group, for instance, recently announced that they will be installing a 2 acre outdoor park at one of their properties in an effort to increase green space and invite the community in. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrating mixed-use spaces like this into new neighbourhoods and developments helps to cement a community feel, and puts brands and stores in the heart of the neighbourhood, where the residents themselves are. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This is not a new concept either.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.urban-hub.com/buildings/mixed-use-buildings-for-diversified-sustainable-sites/\"}},{\"nodeType\":\"text\",\"value\":\" Historically, it was common for humans to pool their resources into one area (the market square, for example).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Certain parts of the world are starting to take cues from their international counterparts. A longtime staple in Europe and Asia, open-air shopping centres and shopping ‘area’ developments have been centers of activity for years. Properties in this style have now started popping up across North America as REITs continue to redevelop existing properties to add more value across their portfolios. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Less is more now, and focusing on investing in their key properties and divesting the ones that don’t fit the need of their visitors is the norm.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From the same Chicago-area GM: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The larger trends in successful shopping centers point to having more destination activities, not just going to shop. So, go there to eat, go there for entertainment, go there for your yoga classes, your spin classes, go there to do your grocery shopping and to pick up grab-and-go meals.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Clearly, the sky’s the limit with how we are rethinking the shopping mall space. As we head into the new year, it will be interesting to see where, how, and how far these evolutions will go.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAAwICAwICAwMDAwQDAwQFCAUFBAQFCgcHBggMCgwMCwoLCw0OEhANDhEOCwsQFhARExQVFRUMDxcYFhQYEhQVFP/bAEMBAwQEBQQFCQUFCRQNCw0UFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFP/AABEIAA0AFAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAABQcDCP/EACYQAAEDAwQCAQUAAAAAAAAAAAECAwQFBhEAByExEhMIFCIjYWL/xAAVAQEBAAAAAAAAAAAAAAAAAAAFBv/EACYRAAECBAQHAQAAAAAAAAAAAAIBEQADBDEFBkHRMlJhkZKToeH/2gAMAwEAAhEDEQA/AH9p750jayA0xcTUlXn5KjsxWfa84ACThI7A6z0MjJ0n3F+dbkpydGtm3o8ZqGEhc6S27JKioHgISGwlSSkggqIyDjI51zVCu241Wo99XXJFVjKhz30NVL8ymy2nPCsgkkgd8DHWqxCt2hJtK03nbYoT8issx3FvLiuZQVxyskj2YUclXOAPuPGn8wZhCXViKCQqdmble/39idyzgE6VhySSMTQdVRdCZm6WuvaI/dXyMvOoVZUl2rVJHtT5JDLUeOnGT0gA/vs50a0Vu4zDlS4zVnUFSGX1oBcQ9nv+XAAOesaNGJX1ao7n5rvCBYXRPwB602j/2Q==","aspectRatio":1.499316806558657,"src":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"totalCount":29}},"pageContext":{"topicName":"Retail","topicSlug":"retail","categoryName":"Use Cases","categorySlug":"use-cases","numPages":2,"limit":15,"currentPage":1,"skip":0}},
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