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Mappedin and Marcelo Cortes, Faire's co-founder and CTO, discuss the Faire origin story and how they’re revolutionizing the way that retailers shop.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"https://www.youtube.com/watch?v=VXhZi_DQc5Q&ab_channel=Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=VXhZi_DQc5Q&ab_channel=Mappedin\"}},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6mvlc7Ng0TjLEJZ9Lkoan1/4bcbd5eaaffb39d38a9dfebaa10de213/faire_retail_wholesale.jpg"}},"pdf":null,"relatedPosts":[{"title":"Episode 2: Technology and the REIT","slug":"episode-2-technology-and-the-reit","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Nov 27, 2019","updatedAt":"Jan 13, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Join us on a walkthrough of Chadstone Shopping Centre with Sean Law, Digital Product Manager at Vicinity Centres. This vlog episode of the Speaker Series discusses how Vicinity utilizes different technologies including Mappedin across their portfolio, how the landscape has changed with regards to data, and what's on their Christmas lists!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"https://www.youtube.com/watch?v=PZbqAMzjKQ4\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=PZbqAMzjKQ4\"}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Video","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7772511848341233,"src":"//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=240&h=135&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=480&h=270&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=720&h=405&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=960&h=540&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=1440&h=810&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=1500&h=844&q=50 1500w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Retail Predictions in 2022 and Beyond","slug":"retail-predictions-in-2022-and-beyond","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Jan 7, 2022","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over the last two years, consumer behaviour has shifted dramatically. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer expectations have evolved\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/3-lessons-for-retail-this-holiday-season/\"}},{\"nodeType\":\"text\",\"value\":\", e-commerce has grown, and retailers have been forced to pivot strategies and embrace digital transformation during these uncertain times. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While much remains unknown heading into 2022, the pandemic has continued to accelerate trends seen across the retail industry, many of which will continue to make an impact in the upcoming years. Let’s delve into what the future of retail might look like.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More Retailers Embracing an Omnichannel Strategy\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From launching online stores and apps, to selling products on Instagram and Tiktok, retailers have been experimenting with different ways to meet the evolving needs of customers. Most notably, brick-and-mortar retailers have been digitizing their operations during the pandemic to offer new channels for purchasing. By adopting an omnichannel strategy and combining the benefits of physical and digital shopping experiences, retailers have been able to achieve more brand visibility, drive traffic and sales, and reach consumers at every touchpoint of the buyer experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2DtTUpraeoNt0w0aVMkSq5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether consumers are purchasing online from their computer, through their mobile device, or in a physical store, they expect a seamless and consistent shopping experience. In fact, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of customers expect their interactions to be consistent across all channels\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://breadstack.io/omnichannel-marketing-stats/\"}},{\"nodeType\":\"text\",\"value\":\". We’ve also seen how much consumers value flexible omnichannel experiences like buying online and picking up in-store, or using AR and VR to preview a product in-store or online before purchasing. Thus, heading into 2022, we predict that more retailers will embrace omnichannel strategies to better target their consumers from all angles.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy Now, Pay Later Moving In-Store\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy now, pay later (BNPL) payment plans have become increasingly popular over the course of the pandemic, and this trend won’t be ending anytime soon. For instance, Over Black Friday 2021, BNPL services soared, with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"PayPal’s Pay in 4 service jumping by 400% compared to the previous year\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.businessinsider.com/paypal-buy-now-pay-later-spending-soars-black-friday-2021-12\"}},{\"nodeType\":\"text\",\"value\":\". Many of these services are interest-free, provided you keep up with the scheduled payments, offering a more convenient and flexible way to purchase expensive items during these inflationary times. Not to mention, BNPL promotes instant gratification by enabling consumers to buy now, receive the product, and pay for it later in a number of installments.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While BNPL is typically offered online, its impact has prompted large retailers such as Walmart and Target to offer these payment services in physical stores. Now, it’s only a matter of time before more retailers incorporate this flexible payment option into their stores, creating a seamless experience between online and offline payment offerings.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Metaverse Prompting Next-Generation Retail \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The retail industry has learnt a lot over the last two years; most notably to remain flexible and ready to embrace change. With the surge of e-commerce and digital transformation prompted by the pandemic, we must ask ourselves: what’s next? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where the Metaverse comes in. This concept is defined most simply as a shared 3D virtual world where people can socialize, work, and play. With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Facebook rebranding itself as Meta\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.nytimes.com/2021/10/28/technology/facebook-meta-name-change.html\"}},{\"nodeType\":\"text\",\"value\":\", Mark Zuckerberg explains that the Metaverse will be the inevitable future of the internet and human connectivity. He describes this world as a much higher level of virtual reality (VR) and augmented reality (AR), where everything people do in the real world is replicated virtually. There are virtual avatars, digital social interactions, and all kinds of activities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3AhtOrBU4rv0KejNyyMLJ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the retail space, this would enable consumers to engage with products in real-time using their own personalized virtual avatar. For instance, a virtual storefront in the Metaverse would allow users to enter the store, walk around, see products, and even make a real purchase. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What does this mean for retail in 2022? While we won’t be experiencing the full extent of the Metaverse anytime soon, we predict that retailers will start to think about ways to get involved with this type of technology, and at the very least, continue to incorporate virtual and augmented reality into their business strategies. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ready to Take on 2022? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail is ever-changing as companies continue to unite digital and physical worlds for consumers. It’s clear that moving forward, offering a compelling omnichannel experience is key, along with offering convenient, flexible payment options both online and offline. Moreover, while we don’t know the full extent of what the Metaverse will bring, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the use of AR and VR technology is on the rise with consumers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/4-predictions-for-retail-in-2021\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to capitalize on these trends and modernize your in-store and online experience this upcoming year, visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today! We’d love to show you how digital indoor mapping can transform your consumer experience in the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail space\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAEAsMDgwKEA4NDhIREBMYKBoYFhYYMSMlHSg6Mz08OTM4N0BIXE5ARFdFNzhQbVFXX2JnaGc+TXF5cGR4XGVnY//bAEMBERISGBUYLxoaL2NCOEJjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY//AABEIAA0AFAMBIgACEQEDEQH/xAAWAAEBAQAAAAAAAAAAAAAAAAAGAAL/xAAjEAABBAAFBQEAAAAAAAAAAAABAAIDEQQGEiFBEzE0ocHh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQAC/8QAFREBAQAAAAAAAAAAAAAAAAAAABH/2gAMAwEAAhEDEQA/AG+qgoSXsBZRSTNTrFYUiuBL39LDM0vafGvfmT8RWoVOu9xSkWnzkYXNa7A6yRd9avikJ//Z","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Return to Retail","slug":"return-to-retail","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Jun 17, 2020","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As public spaces reopen and consumers return to retail, shopping malls are offering an adapted experience. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's retail solutions\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help make that experience safe and seamless.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the world moved into lockdown, we saw the closure of parks, stadiums, businesses, restaurants, shopping malls, and more. But now, as these spaces slowly begin to re-open, they certainly won’t look the same way we left them. What can we expect from retail stores and shopping malls? How have their spaces changed and how can technology help with this transformation? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Adapted venues \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Simon Property Group and Macerich are two leading REITs who recently began reopening selected mall properties across the United States. To help facilitate their reopening and account for additional safety measures, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Simon has implemented\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/retailwire/2020/05/05/simon-reopens-malls-to-a-wary-public/#67914eba3d6a\"}},{\"nodeType\":\"text\",\"value\":\" reduced hours, capacity, and entrances at their open venues. Their malls also offer free infrared temperature testing, face masks, and hand sanitizer for shoppers. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More than 75% Macerich retail properties have now reopened. Outlined in their reopening plan, these malls have reduced operating hours, intensified cleaning procedures, hand sanitizer stations, and adapted seating and washrooms to allow appropriate social distancing between individuals.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As malls prepare their physical spaces to help customers with the return to retail, companies like Mappedin can help with new and creative digital solutions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Adapted technology \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin works with shopping malls around the world and we too have a role to play in keeping shoppers safe. Since the COVID-19 pandemic began, we have developed several new features. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Get in touch\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us\"}},{\"nodeType\":\"text\",\"value\":\" to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Curbside pickup locations\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While some stores are still closed to the public, many retailers have implemented curbside pickup and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"plan to continue this service\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.retaildive.com/news/after-covid-19-is-curbside-delivery-here-to-stay/577937/\"}},{\"nodeType\":\"text\",\"value\":\" even after their locations have reopened. The Mappedin CMS now includes \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"location linking\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" where users can connect and highlight additional locations, such as curbside pickup zones. When a retailer is selected, as shown below, both the store and its associated pickup area are highlighted on the map for easy navigation.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6t4AzxEHMcx8MuctcFppjf\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Line management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When integrated with line management data from third party vendors, the Mappedin solution displays store traffic data including the number of people in the virtual queue and the estimated wait time. Shoppers can view this information directly through the digital map, access a booking link, and add themselves to the virtual queue, helping to reduce crowds and lineups at physical locations.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2xZ41GOsTtNk1p2rV4HkhF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Quick links\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin platform has been adapted to include other third party links through the map as well. For restaurants and stores that require a reservation, booking links can be shown. For carpool lots, users can be presented with a link to reserve their ride. These are displayed on the map as a QR code so that once scanned by a user, the appropriate link opens on their phones. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"Nd7DL0rVD5Q6spuK1yfED\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Touchless directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To ensure that visitors can navigate safely and independently, Mappedin has developed a quick access QR code for touchless directions. Users simply scan a digital or printed QR code to have the digital map experience open on their phones. With this technology, they can still find their way without a risk of contact.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Heat mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A digital venue map paired with foot traffic data can also assist in internal decision making. With a heat map, property owners and managers can visualize how customers are travelling through their venue and where they are spending the most time. This can help make informed decisions on cleaning, sanitation, where signage should be placed, and so on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3tsI1Jczft7zGw31rGwqju\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. Alternate routes \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some shoppers are wary of potential crowds that may form as shopping mall traffic picks up. By leveraging foot traffic data, Mappedin can provide an alternate route around busy areas on your digital map. When serving directions between “to” and “from” locations, both routes are displayed. Seen below, the most direct route is displayed in blue and the alternate route in grey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"uA66KSA5a9JgrWFj9JRrN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\\nAs businesses and shoppers alike prepare for the return to retail, technology can play a role in keeping people safe. How have you seen technology used during this global transformation? Are there other uses for digital maps in shopping malls? Let us know on our social accounts or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"reach out today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to start the conversation. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAOABQDASIAAhEBAxEB/8QAGAAAAwEBAAAAAAAAAAAAAAAAAAIGBAX/xAAhEAABBAAGAwAAAAAAAAAAAAABAAIDEQQFEhMxQSEycf/EABUBAQEAAAAAAAAAAAAAAAAAAAID/8QAFxEBAQEBAAAAAAAAAAAAAAAAACEBEf/aAAwDAQACEQMRAD8A3bgPad0oDOVInOcYJNO4Kaa9AnGZ4t8Lrk570gUqd0IonTC0Lgw4uZzLL/PxCVF//9k=","aspectRatio":1.397009165460685,"src":"//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=120&h=86&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=240&h=172&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=480&h=344&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=720&h=515&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=960&h=687&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/KXpIYODRJLQEgthGC2dsj/8e869ce3890e0e05cc09051ef0ae6457/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1.jpg?w=1440&h=1031&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"use-cases","name":"Use Cases"},"topic":{"slug":"retail","name":"Retail"}}}}},"pageContext":{"slug":"episode-4-reducing-the-risk-for-retail"}},
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