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Mappedin and Patrick Flanagan, SVP of Digital Marketing & Strategy, discuss the evolution of real estate, all things technology, and the impact on the future of retail.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.youtube.com/watch?v=x7Azq5fOlZU\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"https://www.youtube.com/watch?v=x7Azq5fOlZU\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg"}},"pdf":null,"relatedPosts":[{"title":"Simon: Delivering A High-End Mobile Shopping Experience","slug":"simon-delivering-a-high-end-mobile-shopping-experience","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Dec 1, 2021","updatedAt":"Jan 20, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a vision to enhance the shopper experience, Simon Property Group uses Mappedin’s React Native SDK to display custom interactive maps in their brand new \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.simon.com/app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Mobile App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling shoppers to search, discover, and explore the offerings of all 200 Simon shopping centres.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://business.simon.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, which consist primarily of malls, Premium Outlets, and The Mills. With shopping centres across North America, Europe and Asia, Simon provides community gathering places for millions of people every day.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6YPrzJU0b0qarYEYPSWZ9n\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As an innovative leader in the retail space, Simon set out to completely redesign and rebuild their Simon Mobile App to deliver an ever high-end shopping experience universally across smartphones and tablets and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://itunes.apple.com/us/app/simon-malls-shopping-companion/id395128180?mt=8\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"iOS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://play.google.com/store/apps/details?id=com.simon.app.simonmalls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" powered devices. As part of this initiative, they wanted to best enable rich digital maps of their shopping centres. This way, shoppers can refer to maps to find exactly what they’re looking for, get step-by-step directions to their desired locations, and discover all of the stores, events, and entertainment across Simon’s portfolio.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon currently \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/how-simon-has-the-inside-edge\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"uses Mappedin's solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.premiumoutlets.com/outlet/wrentham-village/map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and some digital directories, and wanted the same look and feel for their new Simon Mobile App. Thus, they sought out Mappedin to help bring their vision to life. A huge advantage to using our platform is that Simon can update their maps in Mappedin CMS and push those changes live across all their solutions. While saving time, this also enables Simon to deliver a consistent mapping experience for their shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"21TcC0BlEwZKFiLBxq6fTy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon used Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to integrate digital maps of their 200 shopping centres into their new Simon Mobile App. Mappedin SDKs provide our customers with flexibility and encompass a variety of features to enable an end-to-end wayfinding experience. Features include 3D interactive maps, A-B wayfinding, smart search, smart labels, and more. With a single React Native based app, Simon was able to provide rich map content that supports iOS and Android platforms, enabling shoppers to access information from any mobile device. With React Native, Simon can make changes to their maps once and it updates across both iOS and Android platforms, saving time and effort. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Powerful Search\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With digital maps, shoppers can discover all of the stores, events, and entertainment options offered at any one of Simon’s properties. App users can search for stores or restaurants across all 200 centres, or with local search, they can search for stores, categories, and brands within a specific mall. Alternatively, shoppers can browse through a list of amenities and categories to find exactly what they’re looking for, enabling maximum discovery of all Simon’s offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location Detail\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can also click on stores, restaurants, and locations on the map to find out additional information such as operating hours, phone numbers, products and brands carried at this location, and more. With badges, users can also see which locations offer deals, curbside pickup, shopping concierge, outdoor dining, and other services. These location details are customizable, enabling Simon to easily update descriptions, logos, or upcoming holiday hours as things change.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mRXaXvvcE637KbMBZb0Ik\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mini Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additionally, Simon embedded mini maps on the store detail pages, allowing users to see the store and surrounding locations at a quick glance. When selected, shoppers are taken to the full venue map with the store highlighted, enabling them to search for directions to or from a second location. While providing additional context to app users, this feature also drives additional traffic to the shopping centre maps.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Directions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Equipped with powerful wayfinding and navigation, shoppers can get the easiest directions around the mall, helping them locate all their favourite stores and restaurants. With accessibility mode turned on, maps populate a route with elevators and ramps, rather than using stairs and escalators. This way, everyone can receive tailored directions that best suit their needs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6yjahDJo5ALtelbL7PcQnL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon successfully integrated 200 shopping centre maps into their new Simon Mobile App using Mappedin’s React Native SDK. Equipped with powerful wayfinding and navigation, shoppers can search and find exactly what they need, populate directions, and discover all the stores, events, and entertainment across the Simon portfolio.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is Simon’s choice provider for all things indoor mapping. The flexibility and customizability of the platform make the maps feel like an extension of our brand and provide shoppers with an easy-to-use tool to explore all our shopping centres. We look forward to continuing our work together\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Patrick Flanagan\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", SVP, Digital Development, Operations & Strategy and Data Protection Officer at Simon\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin continues to work with Simon to provide indoor mapping capabilities that enhance the shopper experience. Visit our website to learn more about our solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=240&h=135&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&h=270&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=720&h=405&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=960&h=540&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=1280&h=720&q=50 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Episode 2: Technology and the REIT","slug":"episode-2-technology-and-the-reit","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Nov 27, 2019","updatedAt":"Jan 13, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Join us on a walkthrough of Chadstone Shopping Centre with Sean Law, Digital Product Manager at Vicinity Centres. This vlog episode of the Speaker Series discusses how Vicinity utilizes different technologies including Mappedin across their portfolio, how the landscape has changed with regards to data, and what's on their Christmas lists!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"https://www.youtube.com/watch?v=PZbqAMzjKQ4\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=PZbqAMzjKQ4\"}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Video","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7772511848341233,"src":"//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=240&h=135&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=480&h=270&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=720&h=405&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=960&h=540&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=1440&h=810&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/yPU5UKZBie4o824Z4Cvtx/d88e2bf756ce9b03b27089a48594e633/chadstone-vicinity.jpeg?w=1500&h=844&q=50 1500w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"How Simon Has the Inside Edge","slug":"how-simon-has-the-inside-edge","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Jan 23, 2017","updatedAt":"Jan 13, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group is a global leader in retail real estate. Their industry-leading retail properties provide shopping experiences for millions of consumers every day and Mappedin helps them navigate those spaces.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5BbbAdlKajBAJnvFLacKmC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Introduction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shopper journey has changed drastically. Consumers want what they want, when they want it, and where they want it. In a world of instant gratification and compelling distractions across a multitude of devices, a fast, efficient, and enjoyable shopping experience has never been more critical.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers, mall operators, and mall owners are being challenged to deliver a physical world experience that is similar to the digital world experience: informed, customized, and efficient, with as little friction as possible.\\nWe’re proud of our clients and believe that they can provide real world examples that you may find helpful in navigating this space. This is one of them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.simon.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" (NYSE:SPG) is a global leader in retail real estate ownership, management, and development. Their industry-leading retail properties and investments across North America, Europe, and Asia provide shopping experiences for millions of consumers every day. Not surprisingly, they generate billions in annual retail sales.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Challenge\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon’s number one challenge was not having the tools required to keep their mall maps up to date. Because of this, customers couldn’t find what they were looking for as store and amenity locations are always changing. Simon needed a solution that enabled them to easily manage map updates and that would provide a seamless navigation experience for their shoppers. To stay true to the Simon brand, this had to be delivered through best-in-class systems.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s fully integrated solution delivered the following tools and benefits to over 200 Simon mall locations:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Connect online browsing with in-store purchasing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Discoverability: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s “Smart Search” enables shoppers to find what they’re looking for by pre-populating results based on data,delivering the ultimate user friendly experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Navigation: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"By delivering a navigation experience that is simple, efficient and accurate, we’ve enabled shoppers to get to their selected destination with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Perspective: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Our highly customized maps incorporate Simon’s brand throughout every aspect. Everything from wall depth to 3Dimagery to user friendly text orientation had never been captured in a software platform before.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Readability: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Our vector based maps enable shoppers to pan, zoom, rotate, hover and click ensuring they can easily find what they’re looking for.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"0Jzz7W78VVkfHf6A3Obbs\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. User-friendly content management system\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Management: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Simon’s maps are maintained through automation and user friendly tools. By integrating Mappedin’s CMS with Simon’s central CMS, the process of updating tenant and property information is seamless. Changes to Simon’s physical space such as renovations and maintenance can be updated through Mappedin’s easy to use editor tools. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Capture retail in detail\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Insights & Analytics: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Our reporting enables Simon to better understand, influence and engage with their consumers by capturing actionable insights on brands, products and stores before a transaction is made. This measurement is crucial in understanding the end to end shopper journey.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon is continually looking for opportunities to enhance the shopping experience and we quickly recognized the potential of this new technology to do just that. Consumer response and feedback to our new interactive maps since our pre-holiday launch last year has exceeded expectations, with usage levels well above the targets we set.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mikael Thygesen\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", Chief Marketing Officer at Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case 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