{
    "componentChunkName": "component---src-design-system-templates-article-index-tsx",
    "path": "/blog/use-cases/retail/5-advantages-of-implementing-digital-signage-in-retail/",
    "result": {"data":{"contentfulComposePage":{"title":"5 Advantages of Implementing Digital Signage in Retail","seo":{"title":null,"description":"Digital signage is a popular method for communicating with your customer, showing them where to find products,  and directing them where they need to go."},"content":{"author":"Shanae Vander Togt","publishDate":"Jan 10, 2020","updatedAt":"Jan 10, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are five advantages to using digital signage as a way to communicate with your customers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.digitalsignagetoday.com/blogs/say-no-to-these-4-digital-signage-myths/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Signage Today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", digital signs “display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use.” It’s clear that the age of digital has transformed industries with little regard for where or why.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5Ooqe6Kcgpqua2c0aVa4Kr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Author Tony Saldhana on the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://knowledge.wharton.upenn.edu/article/transition-to-digtital/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowledge@Wharton podcast\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" summed up some of the changes we have seen in the last year: “The retail sector is probably one of the first industries to be disrupted by digital technology. But retail is not alone because insurance, medicine, finance, media, and so on and so forth, are all not far behind.” \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Saldhana goes on to say that the changes in retail can be boiled down to three things that have changed the entire industry:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of a new business model of online plus physical presence\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dramatically improved business operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of smart products\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With these widespread changes and the rise of smart products comes the full transformation of formerly static-based industries like advertising, promotion, marketing, and general communication. As a result, usage of digital signage is well on its way to full market adoption. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage is not just for highly technological applications or organizations with huge budgets. It can be scaled up or down to match the size of the project or venue, and provides valuable assistance to customers as a communication channel. It also provides key data points about end users that allow a brand to better provide the services they are looking for. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Prove return on investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are solutions available for any budget or task, and allow an organization to take advantage of up-to-date, innovative technology in a way that static signage cannot. It allows customers to search, find, and get offers in real time, as well as showcasing information about current campaigns and promotions. As well, it allows for a more dynamic workflow and easier switching for operations once a campaign has come to a close. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simple integration and ease-of-use \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are familiar with digital applications and expect to see them most places they go. Having information available that moves beyond passive information and provides real-time additional value for customers is crucial to their experience and a positive influencer on increasing basket size and overall sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Full customization \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Being able to easily set up and integrate with partners for specific software or use cases also allows flexibility and versatility within the same investment. Brands can completely personalize their digital experience from top to bottom, and change it to fit the evolving  needs of a business. This includes content, promotions, marketing, and information that is all pertinent for the customer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A real-life example of full customization recently launched for luxury department store Saks Fifth Avenue, who were looking for a way to communicate to their customers through the use of digital signage, while seamlessly continuing their brand from physical to digital and back again. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin worked with partner Express Image Digital to create a wayfinding and directory experience for the Saks Fifth Avenue flagship store on Fifth Avenue. Mappedin created the digital map used as the back-end solution for the custom user interface experience developed by Express Image. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase operational efficiencies \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage allows for more things to happen in one place. With the addition of indoor mapping and wayfinding, it becomes easier to find products and select them among an optimal route. Digital signage can also help with customer interaction, customer service, or even serve as a training point to help new employees get up to speed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the current challenges is that customer expectations and trends change faster than they ever have before. Being integrated with a fully digital experience to augment the physical allows for quick pivoting and testing to see what resonates with the target market, and ensures that they are being communicated to on every channel available.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Competitive advantage and learnings \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcasing how brands are unique and set themselves apart from their competition is a key part of any business model. This extends to digital signage, and specifically how brands use that signage as part of the larger competitive scope in the eyes of the consumer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some of the pain points felt by those who have adopted digital signage and not seen success have come from customers failing to notice the signage as well as brands running out of ideas for how to use the signage to be effective in the day to day. This is why continued testing of ideas and interaction with the customers to find out what they prefer or how they would like to see the technology used to augment their experience is the next step. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In conclusion, digital signage can provide new value for brands. However, in order to be successful, the scope needs to include a range of items such as curated content, placement, investments in technology, and showcasing of marketing and promotional materials as well as experience-enhancing pieces. Those who jump on the wave and adopt it  are either winning by outright sales or simple technological proficiency. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To implement digital signage and indoor mapping at your retail venues, or to learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for retail\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"5Ooqe6Kcgpqua2c0aVa4Kr","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5Ooqe6Kcgpqua2c0aVa4Kr/2181244699521ebf60ddd37b40239b06/woman_using_digital_indoor_map_on_a_touchscreen_kiosk.jpg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5Ooqe6Kcgpqua2c0aVa4Kr/2181244699521ebf60ddd37b40239b06/woman_using_digital_indoor_map_on_a_touchscreen_kiosk.jpg"}},"pdf":null,"relatedPosts":[{"title":"4 Advantages to Using Digital Maps in Retail Stores","slug":"4-advantages-to-using-digital-maps-in-retail-stores","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Jul 14, 2020","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Imagine your retail store could offer the same advantages as e-commerce, along with the benefits of brick and mortar shopping. From locating products with a few keystrokes to personalized offers and optimized operations, here are four advantages that digital maps provide to both retailers and their shoppers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3HpOTYka2DV8wNiuzU4nOC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Empowering in-store shoppers \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers arrive at your retail store with varying degrees of product knowledge and different types of shopping lists. Some know exactly what items they need, even down to the brand (e.g. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Cuisinart Kettle\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"), others know generally what store departments to look in (e.g. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Kitchen Small Appliances\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"), while some arrive without a list and looking for inspiration on what to purchase. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital map can help each of these shopper types. With information at their fingertips, shoppers can search, navigate, and discover everything your retail store has to offer. From category listings to a powerful AI-driven search, 3D interactive maps, and more, gone are the days of lost, confused, and frustrated shoppers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1qKS5gXTIureNlQCpMJJcL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sephora.com/ca/en/beauty/mobile?country_switch=ca\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sephora\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.homedepot.ca/en/home/mobile-app.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Home Depot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" have invested in robust mobile apps that allow their customers to review product information and receive personalized offers. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow retail stores to integrate their custom indoor map experiences with existing shopper applications and in turn, provide an end-to-end experience.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Efficiencies for store associates\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not only does a digital map platform help shoppers, it provides flexibility and operational efficiencies to retail stores and their associates. One benefit to retail stores is the ability to maintain your store layouts with a map management platform. A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital map editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" offers a quick and easy way for associates to update store floor plans, product details, or stock information. Once these items have been updated and saved, changes are reflected in real-time on the shopper-facing map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with the editor platform, associates are able to take advantage of the digital store map. The same interactive map used by shoppers can be used for employees stocking shelves or packing online orders, providing them with the most efficient route through the store. In many cases, shoppers are able to use a digital map to find product details and their location in the store, freeing up your associates to make product recommendations, stock shelves, and perform other high-value operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5obVOkKj5Z5eodwDAm4VTE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Targeted messaging and promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shopper experience can be further enhanced when accurate digital maps are used with indoor positioning systems (IPS). Users can utilize turn-by-turn directions and see their precise location within a store. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-real-time-web-positioning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time positioning for web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provides this experience without the additional investment in IPS hardware. Along with providing detailed location information, IPS provides another way to communicate with your customers. When paired with proximity marketing, you can send targeted messages to users to notify them if an item from their shopping list is sold out or if nearby products are on promotion. This added touchpoint with shoppers can prove extremely valuable. In fact, in-store incentives like coupons, special deals, and one-time offers make users \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.shopify.ca/retail/6-reasons-to-invest-in-your-own-retail-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"78% more likely\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to take advantage of an in-store offer if it is presented to them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Gather retail customer insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As shoppers browse categories, search for products, and navigate within a venue, retail stores gain data to help them better serve their customers. A mapping \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytics dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can show valuable insights such as top category selections, search trends over a specific time period, how customers are engaging with digital promotions, and more. Examine visual reports or export the raw data to review in combination with the volume of data already available to retailers. These additional insights can help make informed businesses decisions about your store and catering to shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5ASZQramNYIelvIJ6zKbIp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A store map helps shoppers understand what departments and products are available and where to locate them. A digital map platform, however, offers this benefit along with many others to shoppers, retail stores, and their associates. In a space where Customer is King, simple navigation, easy-to-access product information, and personalized offers help to provide a shopping experience that is enhanced and seamless. For more information on Mappedin’s indoor mapping solutions for retail, contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about Mappedin's retail store mapping software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5108593012275733,"src":"//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=120&h=79&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=240&h=159&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=480&h=318&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=720&h=477&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=960&h=635&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=1440&h=953&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=1600&h=1059&q=50 1600w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product 101: Digital Directory Redesign","slug":"product-101-digital-directory-redesign","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Feb 25, 2020","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All about the new-and-improved Mappedin Digital Directory. Learn what to expect with the relaunch and how we improved the user experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our Digital Directory product was originally designed to meet the needs of the search-first user and to showcase the map at the forefront. With the expansion of malls into experience-driven spaces, the product needed to provide both the utility of wayfinding and the discoverability of those experiences and services.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"User types \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When entering a venue, visitors have different objectives in mind. These objectives can be distilled down into several user classifications when interacting with a digital directory. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For the search-based users, they are looking to find things quickly. Enabling this within our UX allows for high usage numbers and getting people where they want to go efficiently, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"if\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" they know where they are going. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"On the other hand, discovery-based users want to know what is available to them; what there is to see and do within a space. Being able to drive their decisions provides huge value in turn to our customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"EvX2WLCuue29Crx2Ap5QG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We constantly look at best practices for design and usability and how they apply to our products. Seeing the evolution over the years, and reviewing old trends and accounting for new ones; we wanted to create an updated design that fit with the new digital strategies of our clients, and showcased their evolution as well as ours. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"And while our Digital Directory served the needs of our customers and their users alike, it was time for a refresh. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introducing Mappedin's new Digital Directory  \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With updates to the user interface and user experience, based on consolidated customer feedback, the new Digital Directory is an updated and innovative experience that allows venues to communicate information easily with their visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We put more emphasis on the customer brand, making it front and centre throughout the UI. The logo is now one of the biggest focal points on the start screen, and with the customizable font and colours, it allows for a branded experience that feels consistent with the rest of the property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60bSo2d73E1v1TINFNxjWp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"But that’s not all. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the official launch of the new Digital Directory product, we’ve taken the capabilities to the next level. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories and store listings \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories have been reorganized to a list view, rather than a grid. For ease-of-use, categories now appear in detail expansion menus. This allows users to see more at once with easier comparison. There are now child categories to filter down further, to help the user who doesn’t specifically know what they want, but does know what they are generally looking for. Store listings are also shown in one full list view, and organized alphabetically. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events and deals \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now accessible from the home screen, events and deals allow users to categorize and filter the mall in a completely different way. Designed with additional information, Event cards showcase what is happening at the mall and can show date-locked events as well as events that are ongoing at a property. These cards can be filtered by store or category for easier exploration. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Deals tab has also been updated with this view, showcasing the dates that a promotion is occurring to encourage the user to visit that store ‘before time runs out’. Users can see a preview of each card prior to expanding, as well as a link to jump to the store in question.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As users type, predictive results appear which minimizes the number of keystrokes necessary. Smart search allows visitors to search by category, amenity, location, or brand, to see results for that venue. It uses machine learning to improve results over time based on patterns, such as spelling mistakes. The keyboard also has a search icon that serves as an ‘Enter’ button, as we found that users often want to confirm their search to move to the next step. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Other new features include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quick Access buttons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Placed under the search bar, the quick access buttons allow for browsing stores, categories, deals & events, and any locations that have been selected by clients. These are customizable depending on what that property wants to highlight.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility mode: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Updated to include more height adjustments for better access to all users, accessibility mode creates a path to your destination that utilizes alternative routing and appropriate distances.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Animations: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Animations have been added to the design to help users better orient where they are and where they need to go.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These are just a few of the changes in the relaunch of the Digital Directory. Interested in learning more? \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our site or contact us for more information\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Loblaw Digital: Optimizing Retail Wayfinding for Time Savings","slug":"loblaw-digital-optimizing-retail-wayfinding-for-time-savings","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Jan 30, 2020","updatedAt":"Jan 13, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To better serve the retail market, Mappedin created a grocery-focused solution to enable retailers to change product locations, edit layouts, and provide picking efficiencies for associates. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to better serve the retail market, Mappedin wanted to create a grocery- focused feature set that would allow store owners and operators to make real-time changes to layouts and product locations, while providing picking efficiencies for store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In retail, information is key, and we knew that if we could bring the same ease-of-use to a retail feature as existed in our CMS, our products could show significant time savings. We wanted to test our product in a physical retail environment and prove that mapping could play a part in improving operational processes to maximize store employees’ efforts.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As an innovative retailer, Loblaw Digital is constantly on the hunt for ways to create efficiencies that can improve day-to-day operations, while also driving their digital strategy forward. As part of that focus, Mappedin had an opportunity to test the hypothesis that integrating a mapping solution could help the efficiency of their Click and Collect program.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"kzOix6TWxPUT5QQbGYhr7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Test\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The solution was tested in two stores and across a variety of scenarios. The first step was to map the physical store locations to ensure all geometry and location data was accurate. The second step was to implement the optimized picking paths in an app and run comparisons beside non-app runs. This helped validate that optimized pick paths could reduce the overall distance and time travelled by store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Varying Sources:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The feature set was developed using several sources of data, including interviews with employees familiar with the current process. After employee interviews, we created a routing algorithm to test against the baseline in order to track time efficiencies. The routing algorithm used in the solution was created and derived from ant colony optimization techniques to augment the human aspect of this process.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Details to Data:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Barriers to efficiency, like picking time per order, needed to be accounted for in the feature planning to avoid dips in service quality. This included offsetting for convoluted routes, or multiple trips back to the order desk to reduce potential for missed items. This better enabled their employees to complete tasks and continue the organization’s operational excellence. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A Validated Solution: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Retail Wayfinding solution maps out each store down to an inventory level, enabling employees to efficiently fulfill online orders. The app leverages mapping to visualize the optimal route through the store. In the case of grocers, it even accounts for aspects like freezer and fridge items so they don’t defrost if picked first.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Measurable Optimization:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Leveraging an optimized routing plan like Mappedin’s produced shorter distance runs across the board. The app helped produce a 13% reduction in distance travelled. This translates to a 7 minute reduction per run, an overall 15% increase in picking efficiency.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Future Product Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" This project with Loblaw helped validate the benefit of mapping technology within picking and packing environments while also exposing areas of improvement for the product. Being able to pinpoint these areas provided Mappedin with further use case parameters as well as valuable insight from Loblaw employees for future improvements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7HmUgpRJNDdSXlgGfO5fss\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers like Loblaw Digital are paving the way by constantly trying new things and collaborating with other companies to innovate and test all potential options for creating a more efficient workflow. We look forward to testing more mapping use cases with them and other companies in the future.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"39VdCAcfjXsvsS5bSRNm6L\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin continues to work on expanding our products to new industries, compiling data through proof-of-concepts, and creating products that address core needs in the market. Interested in exploring a pilot project with Mappedin? Retail experiences are undergoing a digital transformation to remain competitive, customized, and convenient. Learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail offering here\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/retail\"}},{\"nodeType\":\"text\",\"value\":\", or reach out to us at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4975,"src":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&h=321&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=599&h=400&q=50 599w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"use-cases","name":"Use Cases"},"topic":{"slug":"retail","name":"Retail"}}}}},"pageContext":{"slug":"5-advantages-of-implementing-digital-signage-in-retail"}},
    "staticQueryHashes": ["1252674921","3226752585","3508205345","764694655"]}