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    "result": {"data":{"contentfulComposePage":{"title":"Using Digital Maps in Museums & Art Galleries","seo":{"title":null,"description":"Digitizing a museum and creating indoor maps can enhance the visitor experience. Keep reading to learn how digital maps can upgrade your museum or gallery!"},"content":{"author":"Sofia Spagnuolo","publishDate":"Aug 24, 2021","updatedAt":"Jan 21, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Museums and art galleries showcase interesting pieces that will catch the public's attention and drive people to the exhibit. However, grabbing the attention of the public can go beyond the collections and come from the venue itself. An indoor mapping system can digitally transform a venue and create a unique museum experience that will leave a lasting and positive impression on visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3R28yeoaypZVrybbE061a3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using Digital Maps in Museums & Art Galleries\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Museums and Art Galleries Need Indoor Mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An interactive digital map can provide visitors with a more efficient way of navigating through the museum, in turn \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"enhancing the customer experience\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/7-ways-digital-wayfinding-can-improve-the-customer-experience/\"}},{\"nodeType\":\"text\",\"value\":\". A visitor map can highlight points of interest such as different collections or artists, tickets or check-in, fundraising events, and gift shops. This makes it easy for customers to find exactly what they are looking for in complex exhibitions. Indoor mapping is the foundation for user-friendly indoor navigation systems that provide visitors with easy access to perks and amenities. This blog will cover 6 ways to use indoor maps to create a modern and advanced museum experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6 Ways to Use Digital Maps in Museums & Art Galleries\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digitizing exhibition and gallery maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Undergoing a digital transformation can allow a museum or art gallery to visualize their space and plan where art pieces can be placed with advanced routing technology in mind. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Building an indoor navigation map \",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps/\"}},{\"nodeType\":\"text\",\"value\":\"can help improve the visitor experience and communicate with users. Museums can have a variety of different exhibits at different times, resulting in the venue's layout fluctuating frequently. A digital map ensures exhibit layouts are using the space in the most efficient way possible. Indoor maps can help minimize a museum's environmental footprint by reducing paper usage from printed maps. A digital museum can also save costs by avoiding reprinting the venue layout on physical maps each time a new exhibit is created.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", layout changes can be made digitally in a draft mode to try unique designs and see which layouts allow for the most efficient routes that hit all desired points of interest. These changes can then be immediately uploaded across all platforms for a cohesive visitor experience. Draft mode can also allow managers to pre-plan for future exhibitions to increase productivity and the success of exhibitions by having more time for marketing and creating an interest in customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3lAjzRBUL4XJELiZvnW50x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide digital tour experiences\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digitizing exhibition and gallery maps can promote digital tours and navigation for museums. A digital tour can create a seamless and enhanced user experience by leveraging indoor positioning technology to direct visitors to certain locations. As visitors navigate through the venue, an indoor positioning system can prompt audio from their device that explains the art piece's history, background, significance, and more. When integrated with an interactive museum mobile app, a digital tour guide can also provide users with directions to other exhibits that may interest a user, according to their profile and previous visits. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another tour that can be provided through interactive digital maps is a virtual tour (VR) for those who are unable to visit the exhibition in person. For instance, if a person is injured, facing travel restrictions, or time constraints, they can wear a VR helmet and walk the museum halls in the safety and comfort of their own home. These tools can give opportunity to those who would be unable to attend the exhibit without advanced technologies put in place, while also promoting the museum across the globe. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"78B5bU0whUO5ro5fnGptzj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another option for indoor navigation to create an enhanced digital experience could be through push notifications. Notifications can be integrated into an interactive visitor map to give exciting information to guests throughout their museum trip. As a visitor travels through the exhibits, they can receive notifications that provide details or explicit information about artifacts and art pieces. A museum can add more extensive content about the venue and send that information to guests within the building, such as its exhibits, services, and current or upcoming events. A visitor journey map can allow for personalized messages to be sent to users as they arrive at the museum to leave a positive impact on those attending the exhibit.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications can be used to provide offers and deals on gift shop items, or even to promote deals on partnering restaurants. For example, a user journey map can implement indoor positioning functions to send a notification to visitors when they leave the exhibit showcasing a 10% off promotion at a nearby restaurant or a list of restaurant recommendations based on their current location. Push notifications can be an additional marketing and sales channel for galleries and drive additional revenue. As each individual customer leaves, they can be promoted with a survey so managers have a valuable collection of feedback from visitors that can highlight areas that may require improvement and immediate attention. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visitor engagement \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based technology can be used to assess and improve visitor engagement at art museums and provide deep insights. An indoor visitor journey map allows a digital museum to learn behaviour-based visitor information and measure detailed, real-time insights. Managers can see the average time spent at an exhibit to see which collections hold a visitor's attention and reassess the ones that don't. This can help managers assess the success of exhibitions and make decisions on exhibit arrangement, organization, and staff management.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Managers can also use visitor comprehensive real-time data insights to evaluate the effectiveness of advertising campaigns and see which marketing plan is driving the most foot traffic. An analysis of visitors can help managers understand what fascinates the general public and use this information to help choose and curate specific exhibits with finely targeted niche audiences that have the same habits.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7vmRV3tmZ6pGj1GE451Aya\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Pre-plan your trip \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor visitor map can allow users to pre-plan their trip to the museum using multi-stop exhibition navigation systems. Visitors can plan their route from exhibit to exhibit ahead of time and identify points of interest along the way. An indoor map can showcase the most efficient route that will hit all points of interest in a proper order, whether that be chronologically based on exhibits chosen or according to a user's geographic location. Pre-planning a trip can eliminate visitors missing a certain collection they wanted to see and feeling like they didn't get what they paid for. Indoor maps can help users better manage their time when pre-planning, as they can account for booking dinner reservations and making a full day out of their trip.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Traffic flow analysis\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A museum management team can monitor the movements of visitors through heat maps to ensure the fastest routes have been pathed and assess areas that may have overcrowding. This can detect bottlenecks and take necessary actions to change the layout of the venue to avoid congestion, so each visitor can clearly see the collection of art they are interested in. With the integration of location-based technology and analytics, a visitor map can be used to assess the impact of push notifications and marketing plans. Management can use traffic flow analysis to see the influence of location-based offers and if they are driving the foot traffic that is desired. A user journey map can also be used to understand the best pathing for exit routes in the event of an emergency. A museum can improve security by tracking traffic routes to ensure smaller hallways are avoided when notifying visitors to exit the building in an emergency situation. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1P2s494L0L5s61TOf8ylWY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The key element to creating a delightful gallery experience is an indoor visitor map. Indoor mapping can create endless possibilities for exhibits to deliver a digital experience that will drive foot traffic and create an interest in the museum that goes beyond the collection of art. To start creating an efficient museum solution, contact us and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"book a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"3R28yeoaypZVrybbE061a3","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3R28yeoaypZVrybbE061a3/7b2c5e54dfeace5bd2f26afbb9b3edd2/museum_.jpeg","contentType":"image/jpeg"}},{"contentful_id":"3lAjzRBUL4XJELiZvnW50x","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3lAjzRBUL4XJELiZvnW50x/56deb2089887ceb66ab066ce507f343f/museum_pic_.jpeg","contentType":"image/jpeg"}},{"contentful_id":"78B5bU0whUO5ro5fnGptzj","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/78B5bU0whUO5ro5fnGptzj/72fcbb5941d7923c74a3aa0fa02d9d2a/art_gallery_museum_.jpeg","contentType":"image/jpeg"}},{"contentful_id":"7vmRV3tmZ6pGj1GE451Aya","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7vmRV3tmZ6pGj1GE451Aya/f9567a264434967ca351e39ac5f9c9a9/art_gallery_museum_2.jpeg","contentType":"image/jpeg"}},{"contentful_id":"1P2s494L0L5s61TOf8ylWY","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1P2s494L0L5s61TOf8ylWY/b173a162df16883efe7eb8ebda794ade/art_gallery_museum_3.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3R28yeoaypZVrybbE061a3/7b2c5e54dfeace5bd2f26afbb9b3edd2/museum_.jpeg"}},"pdf":null,"relatedPosts":[{"title":"Indoor Navigation Systems for Trade Shows and Exhibitions","slug":"indoor-navigation-systems-for-trade-shows-and-exhibitions","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Sep 14, 2021","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Trade Shows","slug":"trade-shows"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today's the day. Hundreds of exhibitors to see, seemingly endless rows of booths, and only so many hours in a day. How can you make the most of your next trade show or exhibition event? Indoor navigation is a great place to start. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Guide to Implementing an Indoor Navigation System for Trade Shows and Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5oWu5KlaMyHvLqi0E3mU6O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Indoor Navigation Systems are Important for Exhibitions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation technologies greatly enhance the visitor experience at trade shows and exhibitions. Attendees and booth staff alike can access up-to-date interactive maps of your venue, see their precise location, search for various exhibitors, and follow turn-by-turn directions to their destination. Along with engaging visitors, trade show maps reduce stress and confusion and allow conference visitors to make the most of their day. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade show organizers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a digital, easy-to-use map of your trade show floor can make all the difference in creating a positive visitor experience and a lasting impression. Not only does indoor navigation benefit visitors, but it offers trade show organizers a more efficient platform for event management, provides sponsorship opportunities to increase revenue, and unlocks valuable data and analysis of visitor flow throughout the venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Due to the accuracy of indoor positioning technology, indoor maps also help trade show organizers improve the overall operations of your venue or event. Space planning, asset tracking, and efficient facility usage are just some of the ways that maps can be used to create a cross-channel trade fair solution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for exhibitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show navigation solutions give exhibitors an additional touchpoint to drive traffic to their booth. The most successful indoor mapping solutions don't merely show where a booth is located within the context of the building, but they also include important location details. Exhibitors can submit their company name, its description, their website and social handles, photos of their booth or products, and so much more. Digital indoor maps also make it easy to send the location of your booth to prospects ahead of any meetings, making their arrival simple and straightforward. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6oE7I6AxZyjdsAxzrdyww3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for trade fair visitors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is easy to get lost or confused in a complex exhibition hall. Arguably the biggest advantage of navigation technologies for trade shows is that they provide accurate and intuitive wayfinding for event attendees. Maps are updated in real-time and can be deployed across a number of different devices - from large touchscreen kiosks, to websites, to an application for mobile devices - making them accessible for all convention center visitors. Users can browse the map, view category listings, search for a specific exhibitor, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When an indoor navigation app is combined with indoor positioning technologies, additional location-based services are made possible. Conference visitors can view their current location on the map, helping to provide additional context about the venue and their surroundings. Users can receive turn-by-turn directions that guide them from their parking space, through the exhibition center, to the exhibitor of their choosing.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"According to\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.frontiersin.org/articles/10.3389/fpsyg.2020.00350/full\"}},{\"nodeType\":\"text\",\"value\":\" Krukar and Dalton (2020) Kirchberg and Tröndle (2012), \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exhibition information affects visitors' cognition and experience.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Creating an Indoor Navigation System for Trade Shows and Exhibitions\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 1. Define the goals and objectives of your indoor map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an effective navigation solution for your event, you should first consider the goals and objectives of your map. Do you simply want to provide visitors with a way to locate various exhibitor booths? Do you want to integrate indoor positioning technologies to enable turn-by-turn wayfinding and proximity messaging capabilities? How will your teams manage the map? Where do you want the map to be available - online, on-site, within a trade show event app, or all three? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2eRL3s6f5i4s2SAEI3DiGh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Defining clear objectives for your map early on helps to ensure the success of your indoor navigation app. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Research available indoor navigation system providers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next step in creating an indoor navigation system is to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"decide on an indoor mapping solution\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/12-things-to-consider-when-choosing-an-indoor-mapping-provider\"}},{\"nodeType\":\"text\",\"value\":\" that best suits your needs. When choosing an indoor mapping provider, there are several things to consider.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Experience & Credibility:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" It is important to consider the amount of experience each provider has, including years in operation, number of venues, square footage mapped, and their customer testimonials. You want to ensure that the provider creating your indoor map understands the unique challenges that come with trade shows and that they are dedicated to working with you and your team on creating a map that enhances the overall event experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Flexible Mapping Editing Platform:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Due to the nature of events that are hosted on exhibition grounds, it is advantageous to work with an indoor mapping provider that has a flexible and dynamic mapping platform. A powerful \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's allows event teams to create multiple versions of the venue map. This way, the structural elements of the building (e.g. walls, washrooms, staircases) can be applied to each map but the floor plan may look entirely different depending on the event. Indoor mapping tools allow an event planner to change the location or description of a booth in real-time. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Out of the Box vs. Custom Mapping Solutions: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Tying back to your goals for the trade show map, you should consider if you want a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"pre-built mapping application\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"}},{\"nodeType\":\"text\",\"value\":\" that is faster to implement or if you want to create more customizable navigation experience using a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\". This will help narrow down the providers to choose from. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations & Add-Ons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Integrations can be an important element to consider when creating an indoor navigation map. What other technology or services do you want to work alongside the map? Do you want to integrate indoor positioning or indoor location tracking with your navigation app? If so, you should consider working with a provider that has experience with and recommendations for other providers in the space.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Gather the blueprint and 2D maps of the exhibition\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to create an accurate indoor map, you will need to locate the most up-to-date version of your venue's blueprint and share this with your indoor mapping provider. Mappedin creates digital maps at scale within our Map Editor by leveraging automation and our professional mapping team. The 2D maps, which can come in CAD, PDF, or even PNG formats, are converted into digital, interactive, and 3D maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Determine key points of interests \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What are the key points of interest that visitors will be interested in? Amenities such as washrooms, guest services, and nearby food options should be clearly marked on the map and easy for visitors to locate. Indoor navigation app features that make this possible include icon markers and Top Locations, which highlights popular destinations under the search bar. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Collect exhibitor details\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Providing a map of your indoor environments is helpful, but on its own is still a basic service to visitors and attendees. One way to enhance this offering is by including exhibitor details. For most trade shows, this data is already being collected - everything from exhibitor name, description, and website, to key product images or promotional offerings. An effective trade show map can import this data so that it is accessible through the map for visitors who want to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1SuixM8IN4NWqv5Kz6vKlY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. Categorize exhibitors and plan their location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now that all of the map data has been collected, it is time to get organized. Category listings are another feature of indoor mapping solutions that make it simple to navigate attendees to booths. Event producers can customize which categories are available and change them depending on the trade show. If this information is included in the exhibitor details, the event manager can import category listings to have them displayed on the map. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"7. Geo-reference your data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The most important aspect of an indoor map is accuracy. By geo-referencing the map data to real-world coordinates, you can ensure that locations, the building, and the internal wayfinding paths are all accurate for visitors. You will want to ensure that the mapping provider you have selected is able to geo-reference your data. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"8. Integrate CMS data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using APIs and data syncs, you can sync an existing Content Management System (CMS) with Mappedin's platform. This allows event organizers to have one source of truth for your mapping data, without duplicating efforts in an effort to keep trade show data up-to-date. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"9. Customize and incorporate branding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once the foundation of the map is in place, you can incorporate your venue or event-specific branding within the indoor map for a consistent feel across platforms. Customize the indoor map by adding your company logo, your brand colours, and more.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"10. Maintain map accuracy and personalize messaging\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After publishing your trade fair map to help direct visitors, it is up to you and your team to maintain the map accuracy over time. As event exhibitors change, use Mappedin's simple tools to update booth information, add additional booths to the map, or block off certain areas of the map for smaller events. Map updates are reflected in real-time, meaning event organizers can even make changes during the event, ensuring visitors have the most accurate map at their fingertips. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4PFaXNLKGNJ5TL4EloMYZA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"11. Analyze data and improve navigation based on visitor flow\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through use of a digital map platform, a fair organizer can review detailed location analytics. Export the raw data or share pre-built reports and dashboards with your team right from the Map Editor to better understand how visitors flow through your venue. Reports include device usage, top location and category selections, Missed Searches, languages, and so much more. These insights can help you make more informed decisions around the layout of your next event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade fair maps are useful for event attendees, exhibitors, and organizers. They provide a visual way to better understand the layout of your event and save users valuable time as they navigate the exhibition grounds. To learn more about \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"creating indoor navigation maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps/\"}},{\"nodeType\":\"text\",\"value\":\" for different industries, read our blog or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"get started with a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAEAsMDgwKEA4NDhIREBMYKBoYFhYYMSMlHSg6Mz08OTM4N0BIXE5ARFdFNzhQbVFXX2JnaGc+TXF5cGR4XGVnY//bAEMBERISGBUYLxoaL2NCOEJjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY//AABEIAA4AFAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABAUB/8QAIxAAAgICAAUFAAAAAAAAAAAAAQIDEQAEEiEiMWEUQVFx8P/EABUBAQEAAAAAAAAAAAAAAAAAAAIF/8QAHBEAAgICAwAAAAAAAAAAAAAAAAECEQMEEzFR/9oADAMBAAIRAxEAPwDNoQarh4VlQ8QUsoVls9rB+8ZiIAJ9TwKFsmru/YZOj3JGSVJGpWo0EB5/hi0LlWPla59XwexyhwumTnmVp+FZdXWlLNRkINEuOq/OGT5ppZJ5HJVSzWQBywxLFKuwvYjZ/9k=","aspectRatio":1.4695652173913043,"src":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=120&h=82&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=240&h=163&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=480&h=327&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=720&h=490&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=960&h=653&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SuixM8IN4NWqv5Kz6vKlY/82da85c34b12830ea33af0da7199719c/wu-yi-irBDwv8f93Q-unsplash.jpg?w=1440&h=980&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"The Importance of Digital Maps for Trade Shows and Exhibitions","slug":"the-importance-of-digital-maps-for-trade-shows-and-exhibitions","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Sep 2, 2021","updatedAt":"Jan 17, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Trade Shows","slug":"trade-shows"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade shows and events are thoughtfully laid out to ensure that attendees are able to find the booth, exhibitor, company, or brand that they are after. In order to allow visitors to visualize the space, a trade show map is designed and distributed. Often, this takes the form of a static indoor map, either online or on paper. There are many benefits to creating digital, engaging, and interactive maps to display for visitors. Read on to learn more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5QOi5GTfiXDgOGR5x7BE3y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Intuitive Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive Trade Show Map\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trade show maps provide attendees and exhibitors alike with an easy and intuitive way to navigate complex venues and large-scale events. With a digital map in place, visitors can enter a company name, booth number, specific products and services, or other locations of their choosing and be provided with the most efficient path. This service increases efficiency, allows visitors to easily find their way, and removes the guesswork for all attendees.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping platforms\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" such as Mappedin's can even account for multi-stop routes and accessibility filters, such as avoiding stairs and escalators. Interactive maps also provide a cost-effective way for event planners to offer maps in a variety of different languages. Rather than printing hundreds or thousands of maps in different languages, visitors can simply toggle between them on a digital, interactive map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrating your trade show map with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" is another way to enhance the visitor experience. Indoor positioning systems allow users to see their precise location within the context of the venue and provide accurate turn-by-turn directions as attendees navigate the trade show floor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"xucluutv5uq4kR4sUhUtv\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vendor Discovery\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Booth Information\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While some trade show attendees know exactly which booths or companies they want to see at the event, others may not have done any research before the show began. Without an indoor mapping platform, these visitors may spend the duration of the event aimlessly wandering the exhibition hall. Not only does an interactive map help users who know exactly where they want to go, but it can also provide additional information on what businesses and services are available at the venue. Location details can be easily displayed for attendees, including company name, business website, social media accounts, booth number, business industry or market, and so on.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search & Category Displays\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Features such as Smart Search and category listings can take a trade show map to the next level. Smart Search allows visitors to search by a variety of different terms in order to find their destination. This flexibility is imperative for an event such as trade shows, where users will have varying degrees of information. For example, at an office supply trade show, exhibitors could search by product (e.g. pens, printers, whiteboards), brand (e.g. HP, BIC, Xerox), category (e.g. electronics, furniture, health and safety), or by a specific company or booth number. With an intelligent search platform and detailed category listings, attendees can be sure to make the most of their time in the exhibition centre. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"l7IpSgYzQlP7LkWG0Issj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Marketing & Sponsorships\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Engage & Attract Customers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Organizers of events and trade shows can also drive additional revenue through marketing displays and sponsorships with the use of an indoor navigation platform. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\", for example, includes the ability to showcase deals, promotions, and events occurring within your venue. Another touchpoint, a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\" mapping solution, is a cost-effective technology that trade show managers can use to expose ad content and events through integrations with advertising partners and dedicated content placements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For an end-to-end indoor wayfinding offering, an integrated event app paired with indoor positioning technology can send relevant notices and promotions through proximity messaging. Along with these built-in marketing avenues, event managers can even sell these specific content placements and displays to sponsors, providing another stream of revenue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5Rk9bQYuxVSixOHh8jqCf1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Detailed Insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps have long-lasting benefits, even after exhibitors have packed up and the show has ended. Over the course of the event, digital trade show maps collect valuable location and user intent data. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" such as most popular searches and categories, language and event selections, device usage, and session length are all key indicators of how users interacted with your event. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning data can also be used to provide a better understanding of how visitors and attendees travelled through the space. Heat maps, for example, can show crowded or underutilized areas. This type of location data can lead to more informed decisions at future trade shows. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps for trade shows and exhibitions are important for a variety of reasons. From providing easy and intuitive wayfinding for attendees, to additional streams of revenue for trade show organizers, and so much more, indoor maps are a must-have at your next trade show event. To learn more, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us for a free demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","a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2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping can be leveraged in so many unique ways. In this article, we’ll take a look at 23 indoor mapping use cases across a variety of industries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"23 Use Cases for Indoor Mapping You Might Not Know About\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"279D1hQQwu6JcNrNc9UzGu\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Because of how ubiquitous outdoor positioning systems are, we often take it for granted. Can’t seem to find the restaurant you’re looking for? Check your GPS apps. Don’t know how to get where you’re going? Enter your destination into Waze and let the app do the rest. Worried about your safety in transit? Uber lets you share your real-time location with a friend.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With GPS-enabled devices right in our pockets, finding your way around is no longer an ordeal. In fact, our reliance on location technology becomes even more obvious when you go to a place that doesn’t have it – indoors, for example.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For all of its usefulness outdoors, GPS doesn’t work well inside structures. Think about the last time that you got lost in a large shopping center or office building. Wouldn’t it be great if your phone or mobile device could tell you exactly where you need to go and how to get there?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is similar to GPS in the sense that it can accurately track a person’s location. This \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/what-is-blue-dot-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“blue dot experience”\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can help users navigate complicated buildings with the same ease that we navigate the outdoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As these location-based services improve, more and more businesses are realizing how indoor navigation can benefit them. In this article, we’ll take a look at 23 indoor mapping use cases across a variety of industries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the most popular and pervasive use cases of indoor navigation can be found in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping centres\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". In fact, if many malls have implemented indoor maps in the last 5 years, and chances are you’ve likely used one to locate a store.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems (IPS) help to take it a bit further. You don’t need to look for an interactive map or kiosk to find your way around. When we implemented Mappedin in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/navigating-5m-sqft-of-premium-retail-space-at-the-dubai-mall\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Dubai Mall\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we added a 3D interactive map to their mobile app so that customers could find any location inside the mall.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There’s even more you can do to improve the customer experience. You can set up notifications so that they’re triggered when a customer walks into a predetermined zone. For example, alerts for new movies or discounted tickets when they pass by the cinema.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning technology can be beneficial for management as well. Location tracking can give you insight into customer journeys. You can learn more about how users move throughout the mall, which areas are most crowded, and even how long they spend in different stores – all of which can help with crucial decision-making for the mall.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4kZjac0MOm8yI3jFg4jOCK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another use case for indoor mapping is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"retail\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". You can create an in-store map that guides the shopper throughout your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"grocery store\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with real-time turn-by-turn navigation. Users can simply type in the product that they’re looking for, and the app will provide them with the best route to direct them to the correct aisle. You can even enhance the user experience by including more details in the indoor map, such as prices, stock, and promotions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Store associates will find indoor positioning useful as well. Saving time and money by \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/loblaw-digital-optimizing-retail-wayfinding-for-time-savings\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"optimizing shopping routes\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to help your workers fulfill orders more efficiently.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums and arenas\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are notoriously complex facilities. Between the parking area and the stadium property, you’ll find \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-indoor-maps-to-create-a-stadium-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"plenty of use for indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions can tell visitors exactly where their seats are, show line lengths at different points, and guide them to the right location. Important elements like bathrooms, concessionaires, stores, and others can also be mapped. Integrations with IPS enable you to push customized offers that are triggered by proximity and the user’s past preferences for a more personalized experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"And if you need to change the stadium layout on the fly, whether to host a different type of event or to adhere to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-can-help-social-distancing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social distancing protocols\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", indoor mapping solutions provide you with the flexibility you need to update maps quickly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Office Buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the more common indoor positioning use cases is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"office buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". More and more businesses are moving towards a “smart office” model, with Wi-Fi integrations and mobile apps enhancing the user experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Aside from indoor navigation, indoor positioning and indoor mapping technology can help you \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/reopening-strategies-with-indoor-maps-for-offices\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"set up your workplace more efficiently\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". You can change layouts as needed to improve productivity or enforce social distancing measures. With real-time asset tracking, you can stay on top of your equipment and inventory no matter where you are. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Using indoor mapping, you can also implement restricted zones, support contact tracing, and assist emergency response teams whenever there's a crisis. You, as management, benefit too. The data that you collect about employee movement, space utilization, and more can help you make better business decisions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Office App \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor maps can be integrated into a smart office app to further increase efficiencies for employees. Users of the app can search for a meeting room, employee, or department and populate the most efficient route to their destination. They can also reserve a meeting room or submit a workplace ticket such as an out-of-order washroom or a broken coffee machine. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace teams can use the same application to improve the overall operations for the smart building. Facilities teams can send and receive notifications about equipment maintenance, building hazards, and cleaning requests. These notifications can be sent manually by employees or triggered automatically using sensors and specific criteria. For example, when a lunch room is emptied or a conference room drops in temperature below a certain degree.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4CyLUR6wI8QA1qNrvoi85d\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace Optimization \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor maps allow businesses to easily visualize their available space and how to make adjustments that adhere to social distancing guidelines. Using an indoor map editor, facilities managers can make edits to their office floor plan in draft mode and experiment with different layouts. Whether you’re looking to adjust the size of a conference room, the location of specific resources such as a copying machine, or relocate a reception area, digital indoor maps provide you with a platform to test changes to your indoor space. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"City Districts\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the use cases of indoor positioning that shows a lot of potential is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/city-districts/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"city districts\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Connected digitally and physically, these real-estate developments are changing how people live and work.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We implemented indoor mapping technology in one of the United States’ \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/hudson-yards-creating-a-solution-for-the-future-of-cities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"first “engineered cities.”\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" Mappedin's solutions help thousands of visitors everyday maneuver through more than 28-acres worth of hotels, retail spaces, offices, and homes. Mappedin even developed building-to-building navigation to handle the complexity of the mixed-use space, allowing people to move in and out of facilities without losing any functionality.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"College and University Campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A college or university campus is often home to thousands of students, staff, and dozens of facilities. For people new to the school or those visiting, it’s easy to get lost and overwhelmed by a sprawling campus. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor navigation and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/campuses/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital campus maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows the school to offer personalized wayfinding experiences to all users. People will be able to easily identify points of interest such as lecture halls, administrative offices, classrooms, and libraries. With Wi-Fi on campus, you can expect a seamless transition from outdoor to indoor positioning. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/benefits-of-indoor-mapping-for-universities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the many benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to a mapping platform is that colleges and universities alike can use it to review location data and to maintain the maps as campuses change and grow. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"xreSI16SRyskkAVJ3Xn8X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Amusement and Theme Parks\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When it comes to indoor mapping, there are plenty of opportunities for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"amusement parks\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to take advantage of indoor navigation systems and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-outdoor-navigation-systems-for-resorts-parks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"interactive theme park maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Instead of referring to a physical map that can be difficult to follow, park visitors can simply enter their destination in the app and follow the directions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locating people is also much easier, which helps make your park safer for families. Lost children can be quickly reunited with their parents, and security detail can be immediately dispatched to address any emergencies. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leasing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you’re a landlord or real-estate developer, there are many ways to use indoor navigation to your advantage. Through an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/blog/2021-11-30-create-leasing-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"interactive leasing map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can walk potential tenants through a virtual tour of the space you’re leasing, demonstrating the different possibilities for the space depending on their requirements – all in real-time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You’ll also be able to provide detailed location data that can help you sell. Square footage, pricing, number of visitors, and even store sales figures can be managed in the same \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" where you create indoor maps.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Healthcare\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Healthcare facilities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" need versatile maps. Offices are constantly shifting, wings are being added, and entire sections could be renovated. Visual wayfinding elements on the ground like signs and printed-out maps are usually outdated, leading to confusion when visitors and patients try to find where they need to go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/hospital-mapping\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor location-based technology\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows users to navigate through the facility easily, even as your structure is in flux. And it’s not just locations that can be tagged; you can take stock of your equipment and direct employees to the right equipment whenever they need it. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/healthcare/indoor-navigation-in-hospitals-improving-the-patient-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows healthcare facilities and hospitals to easily and efficiently update their map to effectively address navigation problems in the healthcare space. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2D7eNdnf72JWZXC2yYtOzI\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s difficult for many people to find what they’re looking for at an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/indoor-mapping-in-airports-enhancing-the-passenger-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"airport\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", whether it’s a service (e.g. car rental), product (e.g. coffee), or their boarding gate. Everything is time-critical – a single minute’s delay can cause you to miss your flight.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Passengers will appreciate \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/the-importance-of-an-indoor-navigation-system-for-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor navigation systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that help cut down unnecessary movement within the airport. Through indoor positioning technology, users will be able to go from point A to point B in the most efficient way possible.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Plus, you can send users personalized real-time messages, alerting them of any changes to their flight, boarding gate, or reminding them of boarding times. Even the baggage claiming process can be optimized through \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"asset tracking\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hotels and Resorts\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The hospitality and tourism industry presents an interesting use case for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/entertainment/indoor-outdoor-navigation-systems-for-resorts-parks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping and positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Although wayfinding will likely be a popular feature for visitors, it’s more than just the blue dot experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can implement a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive resort map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to reinforce your marketing. Showcase your facilities with a virtual tour, enhancing it with photos, videos, or even AR/VR. Proximity marketing is particularly useful for hotels and resorts since you can trigger automatic notifications whenever a user enters a preset zone – for example, drawing their attention to the in-house cafe with timed messages and user-specific promotions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Train Stations\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you manage a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"transportation hub\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" like a train station, you can use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/why-your-train-station-needs-a-digital-mapping-solution\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to support both passengers and employees. In addition to providing turn-by-turn navigation for travellers, the app can also inform users of train schedules, delays, and the like.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are plenty of other \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/4-use-cases-for-indoor-maps-at-transportation-hubs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use cases for Wi-Fi-enabled indoor positioning software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on the management side. Location-based technology can help you monitor the flow of passengers and identify congestion points. You can also optimize your security routes, locate important equipment effortlessly, and collect real-time data about users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6TmbAevuhd8XjIJMjWsMcG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"High Schools\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Aside from providing quality education, ensuring the health and safety of students should be your biggest priority, especially with the coronavirus pandemic still in full swing. Using indoor mapping can help you identify overcrowded areas and restrict access to potential virus hotspots. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"They can also assist with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact tracing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and enforcing social distancing by measuring the distance between devices. With the app, you can then send notifications to students who may have been potentially exposed to the virus.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Outside of the global pandemic, one of the indoor mapping use cases for high schools is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning?hsLang=en\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"emergency response\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". You can plan the best routes to designated evacuation points while avoiding congestions in case of a crisis. And if there’s an emergency, you can send real-time messages to students while also keeping emergency response teams and law enforcement in the loop.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convention Centres, Trade Shows & Conferences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/trade-shows-exhibitions/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convention centers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" often host a variety of events throughout the year, including concerts, exhibits, conventions, bazaars, and trade shows. Because they have flexible layouts, they need an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/trade-shows/the-importance-of-digital-maps-for-trade-shows-and-exhibitions\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping solution\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that’s just as versatile.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Implementing an indoor mapping solution that provides \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/trade-shows/indoor-navigation-systems-for-trade-shows-and-exhibitions\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time indoor navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is essential at these events, especially considering how chaotic and crowded they can get. Mapping and positioning software helps attendees find the booths that they’re looking for easily, with step-by-step directions from any point in the convention center.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Data collection is one of the strongest use cases here. As an event or facility manager, you can see which brands or areas get the most foot traffic. This helps you optimize your layout to encourage attendee flow and avoid congestion. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Warehouses\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When it comes to operational efficiencies, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/how-to-reduce-picking-and-packing-errors-in-warehouses\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"pick and pack process\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is an area where many businesses can benefit from improving. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-indoor-positioning-to-increase-efficiency-in-warehouses\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Streamlined picking and packing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" mean more orders fulfilled, fewer mistakes, and plenty of cost savings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/warehouses/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" include multi-stop pathing, providing workers with the fastest route for the items they need to pick and pack. Warehouse logistics can be taken care of as well. Plan the layout based on the most-picked inventory, and track items when they move in and out. Some systems can even be programmed for process automation – when a specific user enters a pre-mapped zone, they can trigger specific actions or notifications.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"74KsuHfWm4im2WbOHEfvj4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Pedestrian Walkways\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While many pedestrian walkways are mapped by outdoor positioning tech, not all of them are. Most only cover street-level routings like sidewalks, pedestrian crossings, and the like. But GPS technology fails when pedestrians pass into underground walkways or through buildings. As a result, pedestrian navigation isn’t as efficient as it could be.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is where \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/city-districts/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor maps and navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" come in. We create an infrastructure that seamlessly transitions users from outdoor to indoor positioning. This allows them to calculate faster routes that are open to the general public but not otherwise visible in traditional maps or see off-limits areas that they can’t navigate through.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Document Sorting for Construction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One often overlooked use for indoor mapping is in the construction industry. Unlike other verticals where indoor navigation and wayfinding, asset tracking, or location data are the most sought-after features, construction companies can use mapping software to sort documents.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Construction documents are often associated with a particular location. Our platform allows you to geotag them and assign documents to a construction site. Accessing these documents is made easier by compiling them into one mobile-friendly application.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Museums & Art Galleries\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/museums-art-galleries/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping for museums and art galleries\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to provide visitors with a fresh, innovative learning experience. Guide them through different exhibits with turn-by-turn indoor navigation. You can even enhance their journey with a “smart tour guide” that provides detailed information whenever they approach a specific exhibit or piece – supplementing traditional audio and visual guides in the museum. The content can even be interactive to include quizzes, games, or videos that reinforce their on-the-ground learning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/museums/using-digital-maps-in-museums-art-galleries\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping for museums\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" also helps you gather important location and user data, such as the average viewing time and the most popular hotspots. This allows you to plan more engaging exhibits, avoid crowd bottlenecks with optimized layouts, and improve the security of your museum. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"53pkUCQBu0CUrlpq5HLzSn\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity Messaging \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Take advantage of an indoor mapping solution paired with proximity messaging. Through this combination, users can see their precise location on the map and businesses can send \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"relevant notifications\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" as visitors navigate your venue. For example, alert shoppers of a promotion if they walk past a particular retailer in a mall or even down a specific aisle in the grocery store. Proximity messaging can be used in other industries as well. Travellers can be alerted of a last minute gate change in an airport and provided with the route to their new gate or if a guest has entered a stadium for a sporting event, they can be alerted “10 minutes until game time” with a route to their seat or section, and so on. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Health & Safety\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Believe it or not, indoor maps can also be used to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/digital-maps-for-a-safer-indoors\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"improve the health and safety\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of visitors, employees, and guests. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact monitoring\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" software can be a useful tool in the event of an outbreak at your venue. Through the dashboard, admins can detect when a contact event has occurred on-site between opted-in devices. With this information on hand, employees can be notified and begin treatment or isolation, and employers can identify any potential risk areas moving forward. In terms of employee health and safety, indoor maps can be instrumental in both preventing transmission of diseases, as well as tracking any outbreak that does occur.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Emergency Planning\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor 3D \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"maps improve emergency planning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for all employees and visitors. Map admins can perform a location analysis of essential equipment, such as defibrillators, first aid kits, fire extinguishers, and so on to determine the most optimal location. Paired with proximity messaging, those within your building can receive notifications in the event of an emergency. This notification could display the fastest escape routes on the map, show a user’s precise location, and even enable location sharing. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4VSVnp1drMq8ImmHsBVKM7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get Started with Indoor Mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These are just several of the possible use cases for indoor mapping software. Many businesses use Mappedin to help their customers find what they’re looking for with turn-by-turn navigation. Others use it to help with security and emergency response, business strategy, and even marketing.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the industry, there are lots of opportunities to streamline processes, increase productivity, or enhance the customer experience by implementing indoor mapping solutions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is always working on new ways to apply this technology. Are you interested in partnering with us? Contact us today to learn more about how we can help you work smarter.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAEAsMDgwKEA4NDhIREBMYKBoYFhYYMSMlHSg6Mz08OTM4N0BIXE5ARFdFNzhQbVFXX2JnaGc+TXF5cGR4XGVnY//bAEMBERISGBUYLxoaL2NCOEJjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY//AABEIAA0AFAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAADAAUG/8QAIRAAAgICAgIDAQAAAAAAAAAAAQIDEQAEEiExUQUiI4H/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAf/EABYRAQEBAAAAAAAAAAAAAAAAAAARIf/aAAwDAQACEQMRAD8ADUm2dI0yM0DG+hdH2Mfenl14WWIAu5IBU3xuif74wfhFbc2P0YCNBQQDrNvZ0om13HFQaNGvHWWpHJtryp044n0SBliT7sok4SpDMU+oZ0s1ljTH/9k=","aspectRatio":1.5001471020888497,"src":"//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"use-cases","name":"Use Cases"},"topic":{"slug":"museums","name":"Museums"}}}}},"pageContext":{"slug":"using-digital-maps-in-museums-art-galleries"}},
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