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    "result": {"data":{"contentfulComposePage":{"title":"How Indoor Mapping Improves Grocery Store Picking & Packing","seo":{"title":null,"description":"Picking and packing efficiency is essential to smooth grocery store operations. Here‚Äôs how to use indoor mapping to streamline your process and save money."},"content":{"author":"Mappedin","publishDate":"Aug 27, 2020","updatedAt":"Jan 10, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery Store Picking and Packing Best Practices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Five or ten years ago, you had to go to the grocery store in-person if you wanted to stock up your kitchen. But today, there are many apps and programs that allow you to order groceries from the comforts of your own home. This has opened up an entire industry of delivery services and professional grocery shoppers – and with it, an entirely new set of operational processes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When someone orders groceries online, a store associate or shopper has to physically pick out the goods before shipping them off to the customer. Obviously, the more customers you can serve, the better for your bottom line. But you also have to take into account if you can serve multiple orders, how many orders you can pick/pack simultaneously, how long it takes for each store associate to pick and pack a single order, and whether your current pick and packing process is as efficient as it could possibly be.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"39VdCAcfjXsvsS5bSRNm6L\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enter \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/grocery/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"grocery store indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", which is a 3D (and often interactive) visualization of your shop. Every product is laid out exactly where you can find them in the store, which makes it easier for grocers to pick and pack orders efficiently.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this article, we’ll go through some of the ways to improve order fulfillment by using an indoor mapping platform. We’ll also talk about storage strategies that make the picking process faster, how mapping software can help with inventory management, the best practices for picking and packing, and so much more. Let’s get started. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2ZZYGF6xAMcRAm7qR48O8U\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Populate An Efficient Route\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An efficient route is important for buildings. Whether it’s for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"emergency management\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or inventory management, they help to provide an accurate plan. Grocery stores are notorious for their confusing layouts. Even with signs and labels, it’s still difficult for many shoppers to find the items they need. This is compounded by the fact that some stores like to switch around product locations, which makes order picking even more challenging. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions can map your store down to the inventory level. Because of that, you can plan out a more efficient route for order picking. Since you already know where each item on the list is located, and the items are listed in the exact order that you should get them, that eliminates the back-and-forths that often happen with non-map-enabled order selecting.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For example, if you aren’t familiar with the store layout, you might wander around the store until you find one item in the order. Then, you realize that you passed another item that you need, so you double back.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More efficient routes mean faster order fulfillment and the faster you pick and pack, the faster the customer gets their order, increasing customer satisfaction. Plus, it reduces the strain on your employees and prevents exhaustion-related human error. It’s a win all around.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We tested this out with one of our partners, an innovative grocery retailer \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/loblaw-digital-optimizing-retail-wayfinding-for-time-savings\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Loblaw Digital\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". We collected store data across multiple locations and created an interactive app. The app checks where each item on the list is and then plans out the fastest and most efficient route to get all of them. Then, we sent out orders with multiple items and timed the picking process.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The results showed that picking orders with the app was 7 minutes shorter than the same exact run without the app. That’s a whopping 15% increase in efficiency.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The app even took into consideration the \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"kinds \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"of products that store associates had to get. For example, frozen or cold items were set to be picked last so that they don’t defrost before they reach the customer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Perfect Your Storage Plan\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In-store picking and packing are becoming increasingly common, especially with smaller retailers. But giant grocery brands may fulfill online orders directly from a warehouse. In that case, how you organize your stored goods can make or break your picking and packing operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1kLob9xQugmFXuKcFyZG0O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some warehouses are chaotic. Things are shipped in and placed wherever there is free space. This obviously makes picking and packing more difficult than it should be since the order picker has to find the right items first. Similarly, retailers may always change up their storage plans which can make it difficult to locate items effectively. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The secret to efficient order fulfillment is creating a logical organizational strategy. For example, you can place similar products near each other or store goods based on popularity and volume. Whichever strategy you choose, the most important thing is consistency. And don’t forget to keep your location clean and free of clutter to avoid accidents!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the best things about indoor mapping software is that you can map out different storage plans in your grocery store and test them without changing anything on the ground. This way, you can figure out what the most efficient strategy is for you at practically zero cost. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2ZZYGF6xAMcRAm7qR48O8U\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Choose The Right Strategy\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Aside from your storage strategy, your picking strategy is another extremely important element of your operations. “Picking strategy” refers to how an order picker goes about filling an order. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are many different ways to pick and pack items. The right picking strategy for your business depends on many factors, such as average order size, how many orders you have to fulfill every day, how quickly you have to pick/pack the orders for maximum customer satisfaction.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Below are some of the most common pick and pack strategies.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Piece Picking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Piece picking is the simplest way for an order picker to pick and pack items. With piece picking, you complete an order as they come in. For example, if a customer orders a dozen apples, two boxes of cereal, and a case of beer, your workers will pick each item individually and send them off for shipping.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While it’s relatively uncomplicated, it’s also the most time-consuming. Piece picking is best used for smaller grocery stores that don’t have a lot of volume.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Batch Picking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Batch picking is like a leveled-up version of piece picking. Instead of fulfilling orders individually, you fulfill multiple orders simultaneously as a batch. Let’s say you get 10 orders from different customers. Your workers will pick and pack all of the items in one go. Each batch can have a “cut-off time,” say every 30 minutes or hour. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Batch picking is best for medium-scale groceries. Keep in mind though that this still takes a lot of time compared to other order picking methods.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Zone Picking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Zone picking is a great strategy for extremely large stores with a lot of manpower. Workers are assigned to “zones” – for example, a produce zone, meat zone, dairy and eggs zone, etc. As the orders come in, workers only pack the items that are from their zone. Instead of one worker moving around the store, it’s the box/package that travels from zone to zone.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s say a customer orders two packs of pasta, two pounds of steak, and a selection of cheeses. The first worker in the staples zone packs the pasta, then passes the box onto the meat zone. There, a worker packs the steak, who then passes it to the dairy zone for the cheese. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wave Picking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wave picking is when orders are fulfilled according to specific criteria. You can group orders by priority (e.g. rush delivery), by delivery location (e.g. all orders from one zip code are fulfilled first). This helps you break up a large volume of orders into more manageable chunks.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The problem with wave picking is that the orders have to be packed into their separate packages down the line, which requires a whole new set of processes and staff.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"kzOix6TWxPUT5QQbGYhr7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locate Products Seamlessly\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are many challenges to picking and packing. Sometimes, items aren’t where they should be because of restocking issues or changing product locations. This can result in longer picking times, delayed orders, and frustrated customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the goals of grocery store mapping is to make the order picking process more seamless. Every product is programmed into the map on an SKU level. You’ll find full inventory management data such as the product number, price, and its exact location in the store. Finding the right items is as easy as browsing through the app and following directions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you have new products and items to add to your inventory, indoor mapping will also make it easier for you to add it into the inventory management system. This way, you’ll always be able to locate your products.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you can locate products easily, you free up time and manpower for other tasks. Workers aren’t spending the entire day shuffling around the store for just a handful of orders, increasing productivity and reducing mistakes.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2ZZYGF6xAMcRAm7qR48O8U\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reduce Distance And Time Traveled\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even the biggest grocery stores have a maximum number of orders that they can fulfill every day. The more your workers have to move through the store to pick and pack, the fewer orders you can complete. And even if you have enough manpower, that’s manpower that can be used more efficiently for other store operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The number one factor in long pick and pack times? The distance that workers have to travel to complete an order. Indoor mapping provides an easy solution for this because the most optimal routes are mapped out – store associates don’t have to scramble for items, they just have to follow the planned route. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When we tested our indoor mapping solution with Loblaw Digital, we found that app runs were much shorter than usual. We cut distance travelled by as much 13%, allowing workers to complete more orders in the same amount of time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Order Tracking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another common speed bump in picking and packing is the fact that workers have to log items that are shipped out. Even if a small order takes just a few minutes, that can stack up if you have a large customer base.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fortunately, indoor mapping can help automate inventory management. With Mappedin’s grocery store maps, store associates can mark items as “picked” when they ship it out for the customer. You don’t have to create a separate process for tracking orders since it’s already built into the app.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2oGL8Xi41mzr1TuoZZYdgL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is much more efficient than paper-based systems, which are also prone to human error. By tracking orders digitally and on the same app, you can ensure that every customer gets their order fulfilled, and there are fewer accounting mistakes. Plus, orders are updated in real-time, so there are none of the delays usually associated with manual order tracking. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate Inventory Profiling\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keeping an accurate inventory count is essential to grocery store management. If you know what’s being moved and how often, you can better plan when you need to restock. This leads to cost savings since you’re not overstocking unpopular items, stocking too frequently, and holding items in storage for longer than necessary.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping tools help you keep track of inventory by automating your stocktaking. For example, the pick and pack app we developed allows store associates to mark an item as sold or shipped. That input is automatically recorded by the system, which then updates the inventory as needed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2ZZYGF6xAMcRAm7qR48O8U\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Optimization Through Data\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The best decisions are made based on data, but keeping track of the various operations in your grocery is practically a full-time job in itself. Indoor mapping platforms like Mappedin allow you to extract valuable insight from your day-to-day processes.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are just some of the things you can track with indoor mapping software:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Worker movements & productivity: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping apps allow you to track how workers move throughout the store when picking and packing. This can help you pick the right picking strategy (e.g. batch picking, zone picking, etc.) to maximize efficiency.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Optimal product location & placement: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How quickly your workers move through the store also depends on where the products are located. Through the app, you can see which products are most often bought together and plan your store layout accordingly. You’ll also know to place frequently-picked items waist-high to reduce worker injuries and speed up the process.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Inventory management: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Whenever your workers pick and pack, they can mark items as sold through the app. This tells you which items are moved more frequently, therefore giving you better control over your inventory.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Other key performance indicators: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"There are plenty of KPIs that you can monitor through our mapping software, such as space utilization, order fulfillment rate, order accuracy, and labor costs. Once you have that information, you can identify process weaknesses and make better business decisions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a bonus, indoor mapping tech provides you with all of this data in real-time. This is especially handy if you have stakeholders or investors who are constantly demanding updates.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retail Wayfinding Solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Aside from picking and packing efficiencies, there are plenty of other ways to maximize an indoor mapping platform like Mappedin. In fact, we offer a whole host of wayfinding solutions for grocery stores, malls, retail spaces, and other industries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We also create wayfinding shopper apps that help customers find the products they’re looking for. It’s like a companion map for your store, complete with text directions and animated pathing. Customers can even view product details like price, size, and more – all from their mobile device.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin can use the same data for a custom in-store digital directory. These interactive maps can be placed in strategic locations around your store to guide customers to the right product, service, or section. They can display different information necessary to keep your shoppers informed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Conclusion\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The pick and pack process for online grocery retailers provides a great opportunity for optimization. Even large stores can always stand to improve certain aspects of the process, such as order selection routes, picking strategies, and inventory profiling. We hope these best practices will help you in improving your own picking and packing operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1ZsnxrjtPbFMgrOmbkPGUN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interested in incorporating indoor mapping into your own store for better picking and packing? Contact us today to learn more about our interactive 3D mapping services!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"39VdCAcfjXsvsS5bSRNm6L","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg","contentType":"image/jpeg"}},{"contentful_id":"2ZZYGF6xAMcRAm7qR48O8U","__typename":"ContentfulArticleFeature","featureType":"PDF","icon":"PDF","iconColour":{"hex":"#b67935"},"heading":"Download the PDF","copy":"Download the PDF to take this article on-the-go!","url":null,"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/4JpYU3Q8YhrTVp89eiPdec/8ce4901f7a5336d5d4f4517f93442d93/How_Indoor_Mapping_Improves_Grocery_Store_Picking___Packing-2.pdf"}}},{"contentful_id":"1kLob9xQugmFXuKcFyZG0O","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1kLob9xQugmFXuKcFyZG0O/de147c68f53402f7109ea39af1993d76/man_using_forklift_in_a_warehouse_to_transport_cases_of_beer.jpg","contentType":"image/jpeg"}},{"contentful_id":"kzOix6TWxPUT5QQbGYhr7","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/kzOix6TWxPUT5QQbGYhr7/b799758ba075cf2aaa933233e5e35379/grocery_order_in_brown_paper_bags.jpg","contentType":"image/jpeg"}},{"contentful_id":"2oGL8Xi41mzr1TuoZZYdgL","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2oGL8Xi41mzr1TuoZZYdgL/de1463178db2af8b0897788079fc3908/wayfinding_associates-2.png","contentType":"image/png"}},{"contentful_id":"1ZsnxrjtPbFMgrOmbkPGUN","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1ZsnxrjtPbFMgrOmbkPGUN/c06520072d53ed8c9cc1d5d70a5662d2/whole_foods_amazon_prime_grocery_delivery_bags_in_shopping_carts.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3W9ZOtwSM0KRCLTBzOA6AN/7cd6bc3558290fc9abd9d37e8c6e79d2/iStock_000060452736Large-e1432822086193-2.jpg"}},"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/4JpYU3Q8YhrTVp89eiPdec/8ce4901f7a5336d5d4f4517f93442d93/How_Indoor_Mapping_Improves_Grocery_Store_Picking___Packing-2.pdf"}},"relatedPosts":[{"title":"How to Reduce Picking and Packing Errors in Grocery Stores","slug":"how-to-reduce-picking-and-packing-errors-in-grocery-stores","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Jul 15, 2021","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Grocery","slug":"grocery"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Pick and Pack Errors\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The process of picking and packing is a trivial task that can easily go wrong. With the demand for online grocery shopping on the rise, picking and packing errors can be irritating and affect a customer’s trust within a company and its employees. There is nothing worse than ordering an ingredient for a recipe and being left with an unusable item. Beyond the end-user experience, pick and pack errors can be traced to the back-end experience from grocery store staff. Errors and mistakes made while picking and packing reflect badly on the business, making the company seem unreliable driving shoppers away. At Mappedin, we have 6 tips on \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"how to reduce picking and packing errors\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/grocery/grocery-store-picking-and-packing-best-practices/\"}},{\"nodeType\":\"text\",\"value\":\" and create a stress-free shopping experience to improve your company.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2yhZJHCGfSoHMKMjQJPi0J\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Maps and Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Creating an optimal store layout for shoppers can be challenging and tedious when having to manually move a product’s placement over and over again to see what works best for picking and packing processes. Employees can utilize \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" systems to organize the spacing of grocery stores and make the most optimized pathing available to shoppers. This helps reduce picking and packing errors, as individuals can increase efficiency by swiftly navigating their way through a grocery store preparing orders accordingly.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimal Pathing Throughout the Store\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Pickers and packers can save time through navigation software that can route individuals to pick and pack in the most efficient direction based on their current location and the orders they need to fulfill. When managing multiple customers at the same time, the order picking process can be tricky to keep track of. Wayfinding technology allows individuals to create a shopping list upon entry so shoppers can plan their multi-stop route from the moment they enter the front doors and straight to the exit. Preplanning trips with navigation systems can be essential when looking to save time by avoiding inefficient wandering around a store.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3IKaRr1wIcB5FejSTfDr6X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Management and Store Layout Planning\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-store workers are familiar with the entire space of the store as they travel through it every day, but employees who work in a corporate office may not be around as often. When entering the store they can be located to upstairs offices or any items they may need to check on within their store location. Company managers can also utilize wayfinding technology to collect data and see customers’ routes along with pick and pack trends. This allows corporate managers to reassess the spacing of their store location to see if a change is needed to optimize pathing routes. Corporate managers can use a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" to make these changes and upload them in real-time, ensuring shoppers can navigate their way through the store with the most up-to-date information. A Map Editor guarantees that individuals can accurately navigate their way through the store and pick and pack items with ease.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Inventory Management System\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A management system can help a business keep track of their inventory and product data such as batch, SKU, brand, price, and more. Once an order is received and stocked on the shelf, it is essential that the items are in the right place to avoid pickers and packers picking the wrong items from the right locations. Grocery store workers can reduce the impact of incorrect orders by implementing an automated system that records the data of inventory and where items are placed. When moving items around the store, an automated inventory system can record the data. Stock clerks can scan orders when they are received and again when put away to reduce mistakes and ensure products are kept in the right locations and create an inventory list of where items are placed around the store. Giving workers technology to use in-store reduces tedious manual labour and creates a more efficient work environment. Pickers and packers can confidently reduce the number of wrong orders and increase productivity when they are sure the labels and prices of a product are accurate.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Planograms\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Visualizations\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Searching for products can be time-consuming, aimlessly wandering through aisles in the store in search of a particular item. Planograms are visual representations of items displayed in a grocery store and they can be used to make the process of picking and packing easier when integrated into an automated inventory system. Pickers and packers can identify the items on the shelf before entering the store and visualize the products they need to reduce any error that could occur. Pickers can identify the locations of their desired items and skip aisles accordingly, saving time and energy when preparing a customer's order. Planograms can reduce time and money wasted through picking errors and increase workflow by ensuring the correct items are picked for each order. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Organized Inventory\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In a grocery store, there are a number of items to keep track of, and it is easy for items to get misplaced. Planograms can help operation managers keep inventory organized and improve workflow. When receiving an order, planograms can pick the optimal location for every item listed in their stock inventory, allowing operations managers to plan their floor plan to increase the efficiency of pick and pack methods. Planograms can also benefit new staff as they are learning the layout of the store. Managers can provide planograms during employee training to teach new staff where products locations are.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-aisle Scanning Devices\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accurate Order Fulfillment\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-aisle scanners allow individuals to execute the pick and pack process as they go and reduce error rates. Using an in-aisle scanner while preparing orders can reduce picking errors by keeping all shopping information such as SKU and batch information in one digital place. A scanning device can help avoid the human error of picking the wrong item by validating that each item is picked correctly. For example, if a picker needed to fulfill an order with dog food, but accidentally added food for the wrong breed, an in-aisle scanner would notice and notify the picker that they made an order picking mistake. In-aisle scanning devices ensure shoppers get the exact products they ordered while being able to budget time and money. This helps avoid mistakes like giving a customer a useless item that they paid for and then straining business resources when they must process a refund. In-aisle scanners can account for customer preferences as well, for example, if a customer requested their avocados ripened, or if they prefer a certain brand of mayonnaise.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics & Insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An analytics team can use the data from in-aisle scanning devices to see which products are being individuals are picking and in what exact order. For example, an analytics team could see that 90% of shoppers that are picking milk also pick eggs, showing that these two should be close to each other. An analytics team can track the route of shoppers and change the layout to make customers have the most productive trip to the grocery store.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bagging Placement Technology\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bagging is a critical process of grocery shopping that often gets overlooked in helping to reduce picking errors. With multiple orders to keep track of, packing the order tends to fall off on the priority scale and mistakes may be made. Throwing items into a bag can result in the damaging of certain items. Grocery stores can implement technology that can order items in a bag at checkout to avoid errors. Technology can track which items are purchased and order them in the placement of the bag. This avoids the error of squishing bread if it is placed at the bottom or keeping all meats together to minimize money wasted from damaged items. This reduces the errors caused by inefficient packing and creates fulfillment in online shoppers when they receive their orders.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"kzOix6TWxPUT5QQbGYhr7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mobile Applications\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When thinking about how to reduce picking and packing errors, a mobile application can be the solution. Mobile applications can combine all these tips into one by implementing a 3D wayfinding map, planograms, in-aisle devices, and bagging technology, all directly from your personal device and in one central easy-to-use application. Picking errors and mistakes can greatly affect the reputation of a business. That's why we recommend a mobile application to make picking easy and keep shoppers happy.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7HmUgpRJNDdSXlgGfO5fss\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Reducing picking errors creates a stress-free shopping experience. Mappedin’s handy solutions can help shoppers save time and money by getting the ingredients they need while also promoting efficiency within grocery stores. To learn how to increase productivity and reduce human error by creating an efficient and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"optimized grocery store experience\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery/\"}},{\"nodeType\":\"text\",\"value\":\", visit our website or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today!\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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Stores","slug":"5-reasons-to-use-digital-maps-in-grocery-stores","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Oct 20, 2021","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Grocery","slug":"grocery"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"grocery store maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/grocery/\"}},{\"nodeType\":\"text\",\"value\":\" provide product information, a shopping list builder, and optimized routing so that shoppers and employees alike can navigate store layouts efficiently. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For most people, picking up groceries is a regular errand. Even still, the process has not yet been perfected. Picture this:  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You’re standing in your regular supermarket. Your cart is full but you can’t shake the feeling that you’re forgetting something. You pace the aisles of the store, hoping to trigger your memory. Then, finally, you do! \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You look high and low across the shelves but can’t seem to track it down. Out of the corner of your eye, you see an employee uniform but before you know it, they’ve turned the corner. They’re rushing through the aisles to fulfill one of the many online orders for the day so when you catch up to them and say that the product wasn’t where it normally is, they look flustered and say “check aisle 7.” Or maybe they said 11… \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Eventually, you find it after wandering to the other side of the store so you pick it up, place it in your cart, and head to the checkout. As you stand in line, a store flyer catches your eye and you notice a couple promotions that you would normally take advantage of. You look back at the long line of people behind you, let out a sigh, and think “forget it.” \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What if there was a solution to alleviate these all-too-common pain points while shopping? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"39VdCAcfjXsvsS5bSRNm6L\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps take away frustration by providing users with quick access to information and simple, easy-to-follow directions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. An improved shopper experience \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do you avoid forgetting what you need from the grocery store? Maybe you have a list on your counter at home, maybe you buy whatever calls out to you at the store, or maybe you really trust your memory. What if you could build a grocery list for your go-to supermarket that allowed you to see product details, prices, promotions, stock? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What if,  with the click of a button, that shopping list was plotted along a store map and showed you the most efficient route to pick up all of the items on your list? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2twCu3jSytXS9hLQsWx2Jy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Many companies, including \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Walmart\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.walmart.ca/en/mobileapp/online-shopping\"}},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Metro\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.metro.ca/en/mobile-application\"}},{\"nodeType\":\"text\",\"value\":\", and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"PC Optimum\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.pcoptimum.ca/\"}},{\"nodeType\":\"text\",\"value\":\" have launched their own mobile applications where users can view weekly flyers, browse the grocery selection, and create shopping lists. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"}},{\"nodeType\":\"text\",\"value\":\" make it easy to integrate digital maps with existing consumer applications. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Self-serve mode \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Much like self checkout machines, digital maps free up store associates to serve customers in other ways. It is common for grocery employees to be asked where a product is located, but with digital maps at their fingertips, customers can quickly find answers and the products on their lists. In this way, associates are now freed up to help with product recommendations, regular store cleanings, or stocking shelves.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2cyA93K9DVUhVOLEFxVGMh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Employee efficiencies \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once a digital store map has been created in a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"map management system\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/map-manager\"}},{\"nodeType\":\"text\",\"value\":\", it can be repurposed for other platforms. For example, the store map used by customers can be used in other ways by store associates. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As we start to see a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"surge in online grocery shopping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.digitalcommerce360.com/2020/03/30/online-grocery-shopping-soars-during-the-coronavirus-crisis/\"}},{\"nodeType\":\"text\",\"value\":\", digital maps can help store associates and grocery delivery services navigate through the store quickly and safely. In fact, a recent study showed a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"13% reduction in distance travelled\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/loblaw-digital-case-study\"}},{\"nodeType\":\"text\",\"value\":\" for store employees using Mappedin’s retail mapping SDK. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Employees can use the digital grocery map to: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Pick and pack online orders\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Efficiently stock shelves\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Review and update inventory \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimize product locations based on foot traffic \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Determine ideal locations for product promotions \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"ZRkiHnZutwEum3ATbKOZ7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Highlight in-store promotions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital signage allow customers to see relevant and timely promotions of their favourite brands, as well as giving retailers a platform to communicate information to their shoppers on hours, safety procedures, and other relevant messaging. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Grocery stores can harness digital signage\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://blog.enplug.com/digital-signage-grocery-stores-supermarkets\"}},{\"nodeType\":\"text\",\"value\":\" to capture their customers' attention in many ways. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Alternatively, stores like Target and Macy’s use indoor positioning systems (IPS) to provide a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding/\"}},{\"nodeType\":\"text\",\"value\":\" experience to their shoppers. With this technology in place, customers are able to see exactly where they are within a store and populate directions to a specific product or a general department. Not only do these systems provide detailed location information, but IPS can help businesses further communicate with their customers. When paired with proximity marketing, digital maps can send push notifications to their users to notify them when an item from their shopping list is sold out or if nearby products are on promotion.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"43dT9lG4JJdUwLG7F2g7ct\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Data and analytics \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With digital maps in place, businesses are able to gain valuable insights to better serve their customers. A mapping \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"analytics dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/analytics-dashboard/\"}},{\"nodeType\":\"text\",\"value\":\" can provide search trends, highlight top category selections, and show how customers engage with their digital promotions. Combining this information with the wealth of data already available to grocers, they can further understand their return on investment and more importantly, their customers. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Are you interested in improving efficiencies for your grocery store? Contact us today or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery\"}},{\"nodeType\":\"text\",\"value\":\" to learn more about Mappedin’s grocery store mapping software.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Loblaw Digital: Optimizing Retail Wayfinding for Time Savings","slug":"loblaw-digital-optimizing-retail-wayfinding-for-time-savings","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Jan 30, 2020","updatedAt":"Jan 13, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To better serve the retail market, Mappedin created a grocery-focused solution to enable retailers to change product locations, edit layouts, and provide picking efficiencies for associates. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to better serve the retail market, Mappedin wanted to create a grocery- focused feature set that would allow store owners and operators to make real-time changes to layouts and product locations, while providing picking efficiencies for store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In retail, information is key, and we knew that if we could bring the same ease-of-use to a retail feature as existed in our CMS, our products could show significant time savings. We wanted to test our product in a physical retail environment and prove that mapping could play a part in improving operational processes to maximize store employees’ efforts.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As an innovative retailer, Loblaw Digital is constantly on the hunt for ways to create efficiencies that can improve day-to-day operations, while also driving their digital strategy forward. As part of that focus, Mappedin had an opportunity to test the hypothesis that integrating a mapping solution could help the efficiency of their Click and Collect program.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"kzOix6TWxPUT5QQbGYhr7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Test\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The solution was tested in two stores and across a variety of scenarios. The first step was to map the physical store locations to ensure all geometry and location data was accurate. The second step was to implement the optimized picking paths in an app and run comparisons beside non-app runs. This helped validate that optimized pick paths could reduce the overall distance and time travelled by store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Varying Sources:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The feature set was developed using several sources of data, including interviews with employees familiar with the current process. After employee interviews, we created a routing algorithm to test against the baseline in order to track time efficiencies. The routing algorithm used in the solution was created and derived from ant colony optimization techniques to augment the human aspect of this process.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Details to Data:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Barriers to efficiency, like picking time per order, needed to be accounted for in the feature planning to avoid dips in service quality. This included offsetting for convoluted routes, or multiple trips back to the order desk to reduce potential for missed items. This better enabled their employees to complete tasks and continue the organization’s operational excellence. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A Validated Solution: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Retail Wayfinding solution maps out each store down to an inventory level, enabling employees to efficiently fulfill online orders. The app leverages mapping to visualize the optimal route through the store. In the case of grocers, it even accounts for aspects like freezer and fridge items so they don’t defrost if picked first.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Measurable Optimization:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Leveraging an optimized routing plan like Mappedin’s produced shorter distance runs across the board. The app helped produce a 13% reduction in distance travelled. This translates to a 7 minute reduction per run, an overall 15% increase in picking efficiency.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Future Product Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" This project with Loblaw helped validate the benefit of mapping technology within picking and packing environments while also exposing areas of improvement for the product. Being able to pinpoint these areas provided Mappedin with further use case parameters as well as valuable insight from Loblaw employees for future improvements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7HmUgpRJNDdSXlgGfO5fss\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers like Loblaw Digital are paving the way by constantly trying new things and collaborating with other companies to innovate and test all potential options for creating a more efficient workflow. We look forward to testing more mapping use cases with them and other companies in the future.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"39VdCAcfjXsvsS5bSRNm6L\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin continues to work on expanding our products to new industries, compiling data through proof-of-concepts, and creating products that address core needs in the market. Interested in exploring a pilot project with Mappedin? Retail experiences are undergoing a digital transformation to remain competitive, customized, and convenient. Learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail offering here\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/retail\"}},{\"nodeType\":\"text\",\"value\":\", or reach out to us at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAlgCWAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAANABQDAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABQL/xAAjEAACAgEEAQUBAAAAAAAAAAABAgMEEQASITETBSJRYYHh/8QAFwEBAQEBAAAAAAAAAAAAAAAAAgEAA//EABoRAAMBAQEBAAAAAAAAAAAAAAABEQIhIjH/2gAMAwEAAhEDEQA/AD/S6ULxx1nB3eEMcgEcsT+cHvQeadFucKsQPDWy3ujBXK4B70YxLaDWdUdhEyqueiCdWGqEKdOR2wLk6beMq31/dCtMK6JR0ZJpUhku2HV+9zZ1b0bxFQu9HBBZMc0PnZQBvLsuePgHUW21TeV9R//Z","aspectRatio":1.4975,"src":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&h=321&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=599&h=400&q=50 599w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"use-cases","name":"Use Cases"},"topic":{"slug":"grocery","name":"Grocery"}}}}},"pageContext":{"slug":"grocery-store-picking-and-packing-best-practices"}},
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