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Every application was unique to the issues presented to us, and this is how we grew the business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over time, we started noticing that across industries, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/learn/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"our customers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" were experiencing some of the same issues. They wanted a solution that would not only provide indoor maps, but one that could fit seamlessly into their brand.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After all, they had put an enormous amount of time, effort, and money into developing their brand identity. Any extension of that would need to have the same look and feel to ensure that their customer experience was consistent from top to bottom.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin product line was developed in a direction that emphasized a one-stop shop to streamline indoor maps and the customer experience. With the help of our customers, we arrived at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/web-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and Web Lite.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why implement wayfinding? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With features that center around an interactive 3D map with a 2D back-up, Smart Search, and analytics to provide a brand with a full picture of their customers’ experience; the technical aspect of Mappedin Web has been developed to provide a responsive indoor mapping solution that fits with any website and is optimized for both mobile and desktop.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search creates more accurate search results using predictive text, which reduces both the amount of keystrokes and the amount of time it takes a user to find what they are looking for. Additionally, machine learning recognizes patterns as users search and creates more accurate results.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot positioning technology enables accurate location in mobile. Without this, you would have to pick a store or other location as a starting point. Without Blue dot, the indoor map would not orient to where a customer is standing or which direction they are trying to go. Blue dot, or turn-by-turn directions, allows for accurate positioning, ensuring a smooth experience and cutting down on additional actions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"rpbux2tWiEhle9ZLRQ0dg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How does it help? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As we have continued to develop Mappedin Web and Web Lite, our focus has been on adding features requested by our clients. With that said, the overall focus for the product and for Mappedin as a whole has always been ease of use. We want to create out-of-the-box solutions for easy implementation as well as a custom application, ensuring that any client can place Mappedin Web and Web Lite in their existing website and have it fit in effortlessly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s out-of-the-box products feature customization options, as we want the product to feel like an extension of our customers' brands. It also allows a company to have indoor maps immediately available within their existing infrastructure.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We emphasize \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/reits-create-centralized-brands\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"discoverability\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with all of our products - being able to visualize what a store or space looks like, directing customers there, or going straight to search to find what they are looking for. However, the bottom line is that implementing one of our products gives you information about your customers, and information is power.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"11IGELKh7lhGpWvZY524V2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Having metrics that give insight into traffic volume as well as the specifics of search volume can be used to analyze sales. You can discover where your customers are searching, what they are searching for, and also gather data on missed searches to help you find out what your customers would like to see at your property.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Usability \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At the end of the day, the two aspects we want every client to take away when they interact with us and Mappedin’s products are quality and brand customizability. Our maps are performant and visually appealing; the indoor maps within them is very clear and easy to understand, and is above all else, intuitive.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We are continually working to improve our products from every angle, and from every step in the process. For instance, improving our user experience by developing features like Smart Labels, a new way to visualize the labels for every polygon within a map or venue. We are also working on expanding the amount of customization available, in order to ensure that your brand is highlighted. We focus on easy integration.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We incorporate feedback from our clients in every vertical to ensure that our products provide what people need - indoor maps that work. As we continue to develop our products, that fact will never change.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"rpbux2tWiEhle9ZLRQ0dg","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/rpbux2tWiEhle9ZLRQ0dg/341263c739ec661dbd655d2c4c6f59b2/web-blue-dot.png","contentType":"image/png"}},{"contentful_id":"11IGELKh7lhGpWvZY524V2","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg"}},"pdf":null,"relatedPosts":[{"title":"Product Launch: Responsive Web App V2","slug":"product-launch-responsive-web-app-v2","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Feb 1, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Read what's new and improved with V2 our Responsive Web App solution and how to use it to showcase digital indoor maps of your buildings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is one of Mappedin’s out-of-the-box solutions which aims to give our customers a quick and easy way of showcasing interactive 3D maps of their venues. We are focused on continually improving our solutions and adding new features that make navigating your venue even more intuitive. We recently launched our Responsive Web App V2 and this blog will cover what’s new, improved, and how you can launch this solution across your venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Users can expect familiar features from our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-responsive-web-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"original Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"solution, including: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive map \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Turn-by-turn directions \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessibility mode \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive design \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Easy integration  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What’s new? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with the above features, we’ve added several more to enhance the wayfinding journey for visitors and make your venue more discoverable. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved Multi-Floor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-floor wayfinding makes it easy for visitors to travel between various floors of your venue. Changes to our web solution provide a new multi-floor experience. Connection tooltips call out each connection that a user needs to take to travel to another floor. For example, along their path, they may see instructions such as Take Escalator to Level 2 or Take Elevator to Basement. Additional wayfinding tooltips also aid in directions as they call out locations along the user’s path that serve as landmarks, providing visitors with confidence in their route. As always, Mappedin’s solutions come with accessibility pathing that allows users to select a route that prioritizes elevators over stairs or escalators.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top Locations\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcase key locations within your venue to make navigation easy for visitors. These locations are highlighted near the search bar, allowing users to launch directions with the click of a button. Top Locations can be added manually by your team or update automatically based on location popularity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Deals & Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To provide additional visibility to promotions and events occuring at your venue, you can now highlight these items directly through your map in the location details. As users search for various locations, they will be able to see any ongoing and associated deals.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"64vPEGONYB0pourFbaF2na\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels are a dynamic label system that help visitors find more locations within your venue. As users interact with the map, labels automatically display based on their zoom level. To increase visibility of your venue’s offerings, the map will display as many labels as possible, without collision, while maintaining optimal performance.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved UX \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The overall UX of Mappedin’s web solution was improved to make search, discovery, and navigation seamless for the user. As part of this exercise, the location profile cards were re-designed to more clearly showcase details. In the previous version of our Responsive Web App, users had to select “show more” to reveal location information such as Links, Related Locations, and so on. Now, these details are front and centre.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Theming \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin customers have always been able to customize their map to fit within their branding. We strive to make this process even easier with map theming. Our customers can customize visuals such as the background and button accent colour, as well as importing custom map and location data from the Mappedin CMS.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer and user benefits \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Responsive Web App provides Mappedin customers with a digital and interactive map of their venue. The easy integration means that customers can have this map up-and-running on their website in no time and the responsive design means that visitors can access your map from any device. The additional features included in the V2 launch of this product make navigation even more straightforward and help to showcase even more locations, events, and deals occurring at your properties. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We recently launched a responsive web solution specific to stadiums and arenas. Learn more about that solution \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-indoor-maps-to-create-a-stadium-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"COfsAY3naUweYujnweBIt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s web solution powers \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"39M sessions\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"2.4M searches\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" annually at \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"600+ properties\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" around the world. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about our Responsive Web App V2, book a demo, or to implement this solution across your venues.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5508849557522124,"src":"//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=120&h=77&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=240&h=155&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=480&h=310&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=720&h=464&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=960&h=619&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=1402&h=904&q=50 1402w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"A Use Case for Mappedin's Web App V2: Canal Walk Shopping Centre","slug":"a-use-case-for-mappedins-web-app-v2-canal-walk-shopping-centre","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Nov 25, 2021","updatedAt":"Sep 23, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Canal Walk uses Mappedin’s Responsive Web App V2 to showcase interactive indoor maps on their website, delivering an impressive high-end shopping experience just in time for the holiday season.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Canal Walk? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://canalwalk.co.za/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Canal Walk\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is the largest shopping centre located in Cape Town, South Africa. The mall features a wide selection of stores and entertainment options, including a cinema and arcade centre. To help visitors discover the entirety of their venue and offerings, Canal Walk wanted a digital indoor mapping solution with intuitive wayfinding and navigation. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"59dnoqDA2Gmt9iF0FGVCsu\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why a Digital Mall Map? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding your way around \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping centres\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be challenging, and with holiday shopping right around the corner, this only becomes more overwhelming for the occasional shopper. To eliminate confusion and deliver an enjoyable experience, Canal Walk considered the benefits of a 3D interactive map that visitors could use to search and locate retailers and services, and populate turn-by-turn directions to their desired destinations. With a mall map featured on their website, this also allows visitors to plan their shopping trip ahead of time, thereby increasing shopper productivity during this busy time of the year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It was also important for Canal Walk to find a solution that makes it easy for them to edit and maintain their map in real-time. This way, they can manage details of the shopping mall and its stores, and update everything from hours of operation to ongoing deals and events. This ensures that visitors have access to accurate and up-to-date location information, while enabling Canal Walk to provide additional visibility for the promotions and events occurring within their venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finally, Canal Walk wanted a digital map that was not only easy to integrate, but one that fits seamlessly into their website. They wanted the map to feel like an extension of their brand, with colours and theming that are consistent with their digital strategy. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How We Do It \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Canal Walk implemented Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-launch-responsive-web-app-v2\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App V2\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to deliver an enhanced digital mapping experience with wayfinding and navigation. As a pre-built solution, our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://canalwalk.co.za/mall-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web App was quickly embedded into their website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling visitors to search, discover, and navigate the mall with ease. The Mappedin team customized the map theming and colours to fit seamlessly with Canal Walk’s branding and website.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7Blw4KBdBKJGTHPCg8lYbG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Web App V2 is accessible from any device, and includes features such as a 3D interactive map, Smart Search, Smart Labels, multi-floor wayfinding, turn-by-turn directions, an outdoor map, category listings, top locations, and more. The 3D interactive map allows shoppers to pan, zoom, rotate, and quickly get acquainted with the mall and its offerings. As the map moves, so do the dynamically displayed elements such as Smart Labels. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As shoppers carry out their holiday shopping, they can use Canal Walk’s map to search and locate all the stores on their list, and populate intuitive directions along the way. Smart Search provides predictive results as users type, so if visitors are unsure of what they’re looking for, they can simply search for an item, place, category, or brand, and receive a list of suggested locations. For instance, users can type “technology” and view a list of stores or locations that sell or feature this product. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1DrsaaKIXe0X6bzwLjyxMV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Alternatively, shoppers can browse through category listings or refer to the top locations highlighted near the search bar. Top locations automatically display the most popular destinations at a venue, or Mappedin customers can select locations manually to showcase specific stores or services. This feature is ideal for advertising new additions to the mall, highlighting locations with ongoing deals and events, and more. Canal Walk can also gather analytics on what visitors are looking for by tracking search and location selections, and use these insights to advertise specific locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The ability to showcase deals, promotions, and events occurring within the venue is extremely beneficial for grasping the attention of shoppers, especially during the holiday season. For instance, malls can highlight promotions, gift wrapping stations, photos with Santa, and more. Location details are editable within \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", allowing Mappedin customers to update information such as store names, logos, and descriptions. With customizable fields, relevant details can also be included, such as operating hours, phone numbers, social media accounts, ongoing deals or events, pictures, and external links. For instance, Canal Walk can advertise their ongoing Black Friday event and deals using this feature. Together, this equips shoppers with all the information they need for a successful trip to the mall. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"60YwcW4tBmdJvS8hKhMlRY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Start Engaging Your Guests Today\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Since \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://canalwalk.co.za/mall-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"successfully launching Mappedin’s Responsive Web App V2\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Canal Walk is providing a high-end shopping experience that visitors keep coming back for. With intuitive wayfinding and navigation, and features to showcase locations, events, and deals occurring within the venue, what better way to engage shoppers and drive additional foot traffic this holiday season?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our indoor mapping solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"retailers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or how you can digitally transform your venue to deliver an impressive guest experience, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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",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2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Features","slug":"features"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you open up any map, one of the most important elements are the labels; they should be accurate, comprehensive, and usable. If you were to explore an indoor map that is powered by Mappedin, you will always see the latest location data at that venue. This is thanks to our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tools that let you keep your maps up-to-date no matter where they are viewed. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Make your locations stand out\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To display all of this location data, we need a label system to ensure each location’s label can be easily read and discovered on the map. Our Smart Labels offer an efficient solution. With this label system, users can easily discover everything a venue has to offer, and today we’re announcing new changes to make them even better.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3KFlyg8JATFCHYSxook0qr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What are Smart Labels?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels provide a way to call out each location within a venue using dynamic 2D labels. They make it easy to scan the map or zoom into a particular section to quickly get the information you need. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beside each location is a small circle or ‘pin’ indicating where the associated text label is anchored on the map. As you pan, zoom, and rotate the map, both the text and pin will dynamically show or hide based on zoom level. The text portion of the label will always appear horizontally and maintain a consistent text size.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The best part is, these labels work automatically. Add locations to the Mappedin platform and watch your labels appear across all your maps. Whether on our Web App, Digital Directory, or a custom solution, Smart Labels have you covered.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The power of Smart Labels\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels have gotten even smarter! We constantly look for ways to evolve this feature and the latest release focused on three elements:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Usability\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visibility\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve seen massive increases to our performance capabilities due to more efficient loading and rendering of Smart Labels. This means that we are able to load many labels on the screen at once, giving more visibility to all the locations throughout a venue while ensuring user interactions are smooth. If we aren’t able to load a label right away, we display a slightly transparent pin, indicating you can zoom in further to reveal the text for that label. This is especially helpful for smaller locations within a venue such as information desks or kiosks.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Smart Labels also introduced a more minimalistic and user-friendly design. We’ve moved to a simple pin design that uses a customizable theme colour to blend seamlessly with your brand. For the text portion of the label, we have increased the contrast and sharpness to make the text more legible. Both text and pin are kept at a size that maintains readability while reducing the amount of noise overtop the map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"All these changes are contributing to our goal of making sure we provide a clear and useful label system for every venue type that requires an indoor map; hospitals, stadiums, malls, and more!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5VjftIB75L51qbqQd4ae4a\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Putting the \\\"smart\\\" in Smart Labels\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What makes Smart Labels so smart anyways? The Mappedin platform is able to load labels in an efficient way while ensuring that they don't overlap with one another. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"First, the screen is divided into a grid which is a representation of labels and other colliding elements. This grid is not visible to the user, of course, but is the underlying magic of the label system. As labels move around, the cells in the grid are updated so that they stay in sync. Collisions are measured by comparing each collider (e.g. label, tooltip) to the grid - instead of one another - which is much faster. Imagine the grid like a lower bitrate MP3 file compared to an analog recording. It’s smaller in size, faster to download, and good enough for our ears.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The labels are then placed on the screen using our priority algorithms and an orientation is decided for each label (i.e. above or to the sides of their anchor location). Once this is decided, we keep the same labels visible as the user pans the map until a zoom or rotation happens. The labels are projected from 3D world to 2D screen and populate the collision grid with their bounding boxes. We then recompute the most optimal placement and orientation of each label to maximize screen real estate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We do the same process for labels off-screen, so that they have their positions decided as they come into view as a result of a user panning the map. This results in a consistent, pleasant experience with many labels visible all while keeping map interactions smooth.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about this feature, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5483091787439613,"src":"//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=120&h=78&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=240&h=155&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=480&h=310&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=641&h=414&q=50 641w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"web-app","name":"Web App"}}}}},"pageContext":{"slug":"product-101-mappedin-web"}},
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