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    "result": {"data":{"contentfulComposePage":{"title":"What is Blue Dot Wayfinding?","seo":{"title":"What is Blue Dot Wayfinding?","description":"What is blue dot wayfinding, what components make up the experience, and what type of accuracy can be expected?"},"content":{"author":"Genny Orser","publishDate":"May 20, 2020","updatedAt":"Mar 10, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this blog, we will cover the various pieces that are required to create the indoor Blue Dot experience everyone has come to know and love. There are many technology options that can be used at each step, some of which we outline below.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So, what is Blue Dot wayfinding? “Blue Dot” references the little blue circle we have all become familiar with in outdoor navigation applications such as Apple Maps and Google Maps. That little blue circle is really just a designed component to show your current, real-time position.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-real-time-web-positioning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As previously discussed,\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" your real-time position is detected in the outdoors from GPS (Global Positioning System) which is primarily powered by satellites. With indoor spaces, we cannot rely on that system and as an industry, have had to find other techniques to generate the same Blue Dot experience that we’ve become so familiar with.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three main components to a good Blue Dot experience;\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital map\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IPS (Indoor Positioning System)\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wi-Fi configuration\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A Digital Map\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin takes old property blueprints and turns them into a usable, digital asset. This digital map can be used across a variety of experiences and outputs, including wayfinding. This map becomes the foundation of the Blue Dot experience. It is critical that properties have a tool like Mappedin’s to easily maintain their maps and make changes, as there is nothing more frustrating than a wayfinding experience, Blue Dot enabled or not, that isn’t accurate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5oNZXGN9lubMoIlzgbmMXm\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Separate from the creation and maintenance of a digital map, properties need the ability to expose these maps for the purpose of wayfinding to their visitors. There are many options for this including products like Mappedin Web and Mappedin’s Mobile SDK. Regardless of implementing Blue Dot and real-time positioning, it is critical to build a mapping and wayfinding product that is intuitive, that has simple “to” and “from” entry fields, and so on. This is the basis for the Blue Dot experience and can be built to work with or without it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1LLftkSyyl1zj8mrilejWD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Read more about Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-web\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" products, both of which are critical parts in the foundation of a good Blue Dot experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning System (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has worked with a variety of IPS (Indoor Positioning Systems) and providers. Regardless of venues that use Bluetooth beacons, inertial nav, geomagnetic, Wi-Fi, or some combination of these, it’s important to work with a vendor that understands the benefits to each and, ideally, someone who can work with a method of sensor fusion (a combination of as many of these as possible).\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Questions to ask about your positioning system:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Real accuracy (as opposed to theoretical accuracy):\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" What is the realistic expectation under normal or sub-optimal conditions? For reference, accuracy of assisted GPS is approximately three meters outdoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Cost to achieve desired performance: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How much will it cost to implement, own, and maintain? For example, your implementation and ownership costs may be low, but the system might require a lot of maintenance at an additional cost.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Response time: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How long does it take for the system to respond? For example, on-device calculations are faster than server-side ones, because of the latency involved for the signal to travel there and back.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reliability: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How well will the solution function indoors? New systems sometimes get a pass when they start out buggy, but navigation is often mission-critical.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The common barrier to a good real-time positioning system and Blue Dot experience is cost. Many of these systems require hardware and infrastructure that not only have a large upfront cost, but also ongoing maintenance costs to consider. This is where vendors like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Apple and their IPS solution\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" come in. Companies like Apple are making IPS free from infrastructure and setup costs by enabling Digital Mapping vendors and property owners to “survey” their venue within Apple’s survey app to create a grid. That grid works with existing Wi-Fi to send positioning data to whatever application is using it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4WvrF8R2wgUKaSYdatUr3e\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Regardless of the type of positioning system you choose, it is important to remember that none of these, no matter how accurate they claim to be, will provide you with a singular Blue Dot position. These systems work in circles to provide a circle of accuracy (i.e. 4M, 6M, 15M, etc.) and the latitude and longitude that references the middle point of that circle. Venues must keep in mind that the middle point is simply that - a middle point - and is a guess at where a user may be within that circle of accuracy. Which leads us to our final critical component to a good Blue Dot experience, the Wi-Fi configuration.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"51c0VQjuzlRRUIks4npMJD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wi-Fi Configuration\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Venues with Wi-Fi that has been configured to account for the number of access points (the more the better), location of these access points (taking room size, open space, etc. into consideration), and consistent signal strength gives an IPS the best chance for accuracy. A venue’s commitment to strong network infrastructure is the foundation of an accurate Blue Dot position. This also seems to be the most commonly missed item within venues looking to implement Blue Dot experiences. Some simple tweaks and improvements can make all the difference in terms of laying good groundwork for accurate positioning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin's solutions and how we work with other technologies to provide accurate indoor mapping experiences, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today or subscribe below.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"5oNZXGN9lubMoIlzgbmMXm","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5oNZXGN9lubMoIlzgbmMXm/d271533a2c8e57e6b4a1f27379ba5f10/map_editor.jpeg","contentType":"image/jpeg"}},{"contentful_id":"1LLftkSyyl1zj8mrilejWD","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1LLftkSyyl1zj8mrilejWD/9b8effdc8b02efd81d3b97b93463c0ea/shopping-mall-maps-mobile-new.png","contentType":"image/png"}},{"contentful_id":"4WvrF8R2wgUKaSYdatUr3e","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4WvrF8R2wgUKaSYdatUr3e/70996b4de88a3f2608763b1f18e4ec99/apple-survey-app.png","contentType":"image/png"}},{"contentful_id":"51c0VQjuzlRRUIks4npMJD","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/51c0VQjuzlRRUIks4npMJD/9dbcf086f5df5d5b4146880eda41ac3c/positioning-wisdom.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg"}},"pdf":null,"relatedPosts":[{"title":"Blue Dot Navigation For Buildings","slug":"blue-dot-navigation","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Mar 7, 2022","updatedAt":"Mar 7, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot: What is it? How does it work? What’s the difference between blue dot and wayfinding? What’s the best indoor positioning system? Read on for answers to these and many more questions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation For Buildings\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Blue Dot Wayfinding?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The answer to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"what is blue dot wayfinding\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding\"}},{\"nodeType\":\"text\",\"value\":\" is actually quite simple. Blue dot wayfinding describes a navigation experience that most are familiar with, whether you realize it or not. In popular outdoor mapping apps such as Google or Apple Maps, the movement of your real-time location is reflected with a visual blue dot.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Experience\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Outdoor navigation apps detect your real-time position from Global Positioning Systems (GPS), which are primarily powered by satellites. Indoor spaces, however, cannot rely on satellites to penetrate through multi-floor buildings and provide accurate wayfinding. Indoor mapping companies such as Mappedin must use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" techniques to generate the same blue dot experience that has become so familiar. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Blue Dot: What's the Difference?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While wayfinding and blue dot differ in their dependencies and level of detail, both ultimately perform the same service of guiding a user from a starting point to their end destination. In order to provide \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"}},{\"nodeType\":\"text\",\"value\":\", the software must understand your location as it updates in real-time. This experience is slightly more complicated as it requires positioning infrastructure (discussed in more detail below), but it also yields more accurate positioning and an enhanced wayfinding experience. If a user strays from their path, for example, the navigation will update automatically to guide them back on course. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Standard A-B wayfinding provides a more simple indoor navigation experience but does not require any additional technology. All that is required is for a user to input their start and end destinations, and the map will display the most efficient route from point A to B. Even without positioning, indoor wayfinding can account for multi-floor and multi-destination routes and factor in accessible routes that prioritize ramps and elevators over stairs and escalators. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"cCRE5EiarzoZZVvuJV4lG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Follow Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As users navigate a venue, Follow Mode ensures that the map automatically rotates for every turn along the way without requiring you to manually pan or move the map to keep up. Blue dot wayfinding takes this experience to a new level by having the camera focus on the blue dot in top-down or third person view angles throughout the whole journey. Visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"developer guide\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/camera-controls/\"}},{\"nodeType\":\"text\",\"value\":\" to learn more about Mappedin camera controls. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning Systems (IPS) \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor positioning system is a network of devices used to locate people or objects, specifically in locations where GPS lacks precision or is not an option. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning and indoor mapping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/indoor-positioning-vs-indoor-navigation/\"}},{\"nodeType\":\"text\",\"value\":\" are two separate systems, but can be used in conjunction to provide an enhanced navigation experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bluetooth Beacons\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bluetooth Low Energy (BLE) beacons are likely the most well known indoor positioning technology. Beacons are installed throughout a venue and as smartphone or smartwatches pass by, they pick up on a signal from nearby beacons. These devices are able to calculate the rough distance between beacons, therefore estimating a user’s indoor location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wi-Fi Networks\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wi-Fi networks are used similarly to BLE beacons but where beacons can be battery operated, wi-fi typically requires an external power source. Existing Wi-Fi access point providers such as Cisco and Aruba have added geo-fencing and proximity capabilities to their enterprise offering. Network users running an enabled application can determine their rough location indoors.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5lUpWrzg2NeXFdm7N4Umhg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Radio Frequency Identification (RFID)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"RFID system consists of a transponder, a receiver and transmitter and uses electromagnetic fields to automatically identify and track tags attached to objects. When triggered by a nearby reader, RFID tags transmit digital data back to the reader. RFID tags can be associated with people, equipment, or other objects to quickly find their location indoors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Inertial Measurements\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Many companies, including chipset manufacturers, have used onboard motion sensors built into every mobile phone to perform what is called “inertial navigation” - guessing positions using physical motion sensing and last known position.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geomagnetic\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geomagnetic is perhaps the newest and most cost effective solution to indoor positioning. At Mappedin, we refer to this as infrastructure-free indoor positioning because this solution does not require any hardware installations (e.g. beacons or RFID tags). Using magnetic sensor data from smartphones, digital maps can display a device’s current position. Mappedin works with Apple to provide \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot wayfinding for iPhones\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-imdf-export/\"}},{\"nodeType\":\"text\",\"value\":\" and IndoorAtlas to showcase \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"real-time location for Android\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/real-time-location-for-android-devices\"}},{\"nodeType\":\"text\",\"value\":\" devices. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is the Best System for Achieving ‘Blue Dot’ Indoors?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The best system depends on a variety of factors, including goals for the solution, budget, venue size and complexity, existing infrastructure, number of floors, and more. Because each of these will be unique for every customer, rather than provide a one-size-fits-all suggestion, it is important to look at the following performance criteria:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accuracy:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" What is the realistic accuracy that can be expected under normal or suboptimal conditions? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cost to achieve desired performance:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How much will it cost to implement, own, and maintain? Certain systems may have low implementation costs but require quite a lot of maintenance at an additional cost. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Response time:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How long does it take for the system to respond? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Reliability:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How well does the solution function indoors? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For customers who are starting from scratch, we believe Apple’s infrastructure-free is an extremely effective solution and will continue to improve with time. Because no hardware is required, this is a low-risk way to see the impact of having blue dot capabilities within your venue. However, as different indoor environments likely yield different recommendations, Mappedin would love to work with you to find the right indoor positioning solution for your business. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation FAQs\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Maps Finds Your Current Location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The maps find your current location using some form of indoor positioning technology, whether geomagnetic, beacons, wi-fi, RFID, or inertial measurements. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Do You Need an Internet Connection While Navigating?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once the map has been loaded, there is no need to be connected to the internet for blue dot wayfinding from one location to another. The essential blue dot experience does require indoor positioning GPS, but will function without an internet connection. For blue dot using Apple devices, wi-fi should be on but does not need to be connected to venue wi-fi. In this way, positioning systems can see access points and the blue dot experience will work in its more accurate form. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Are All Routes Calculated or Are All Routes Stored As Is?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Routes are stored as is, meaning when the pathing network is fetched on the client application side, it can work offline without an internet connection. Mappedin wayfinding is powered by the pathing network managed in the Mappedin CMS which algorithmically finds the shortest path between two locations on the map. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4981537428667338,"src":"//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab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2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Outdoor navigation has become a mindless standard in today’s society thanks to blue dot wayfinding that shows your updated location, but what about indoor navigation? Integrating blue dot technology with your building can enhance indoor wayfinding and digitize your environment. Our devices have become an essential part of our everyday lives. We use them to navigate through the outdoors and with advancements in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" technology, we can navigate the indoors as well. Printed maps that signal “You Are Here” have transformed into a blue dot on our devices, allowing people to continuously reference their whereabouts as they move through a building. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With blue dot wayfinding, getting around can be simple. A blue dot will pop up on your map to signal your precise location, ensuring you know your whereabouts at all times. There is no need to search for a physical map at an amusement park or museum when implementing blue dot at your venue and it provides all of the information visitors need at their fingertips. But the perks of blue dot don’t stop there, blue dot can be implemented in many different industries to provide a number of perks. Here are some use cases for blue dot navigation:  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In-store \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mall directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are a handy tool when searching for a particular store, but blue dot takes this experience one step further. With blue dot technology, memorizing a route from when you first walk into the mall is no longer necessary. Transition from a one-time search for directions to blue dot wayfinding for a guided experience. Shoppers can simply load the map on their devices and locate themselves with the blue dot while navigating through the mall. Shoppers can activate follow-mode to provide further context and ensure they don’t get lost in the event of making a wrong turn. This makes finding your way through the mall easy and accessible to all shoppers. Mall owners and operators can use blue dot insights to reshape your mall. Monitor which stores are driving the most foot traffic and shape your mall accordingly so customers can get the most out of their trip.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot technology goes beyond just navigation and can be used as a tool for proximity marketing. Shoppers can walk into a certain area and receive notifications with the latest deals and sales, ensuring they get the best bang for their buck. Blue dot technology keeps shoppers up to date with current information while making for an enhanced shopping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5BbbAdlKajBAJnvFLacKmC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Grocery Stores\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The demand for online grocery shopping has increased tremendously as it is safe, easy, and efficient for customers. However, the people behind the scenes are in charge of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/grocery-store-picking-and-packing-best-practices\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"picking and packing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" which, without the right tools, can be a long and tedious process. A store associate has to physically navigate the store and pick out groceries before sending them to a customer. This process can be more productive with blue dot as associates can locate themselves in the store and find the most efficient route to purchase products for an order. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot enables shoppers to locate products seamlessly and reduce distance and travel time. If indoor positioning is paired with a digital map, a variety of information can be displayed, such as the price of the product, its product number, how much is in stock, and its precise location, making for an easy trip around the store. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/grocery/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores can optimize shopping paths\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to strategically serve multiple customers along the same route by planning the whereabouts of products and shoppers can plan accordingly to avoid missing items and having to backtrack in the store.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With hybrid-style offices on the rise, it's no secret that employees will be interacting with the office in new ways. The future of the pandemic remains unknown, leaving contact tracing procedures still in effect. Blue dot technology creates an easy-to-use contact tracing system that makes for a stress-free return to work. Avoid making employees fill out tedious forms regarding exactly who they have interacted with. Instead, implement blue dot technology for a safe and effortless return to the office. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to blue dot’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"seamless wayfinding around the office\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", blue dot keeps track of other employees you have come into contact with in the event of an outbreak. Blue dot can identify when employee devices have come into close proximity with one another and collect the spatial and temporal data of each encounter. Blue dot relies on employee devices to provide a hardware-free system that can utilize real-time data of the time, duration, location, and proximity of a contact event. Utilize data from blue dot technology to prevent future outbreaks and send out notifications to employees accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6ei44b8vCLdYt77MUSEe9X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can use blue dot and proximity messaging to alert travellers of flight delays and gate changes, providing directions and accommodations from their current precise location to avoid confusion. This technology can also alert travellers to the nearest coffee or car rental service, ensuring the information they need is at their disposal.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While seamlessly allowing visitors to navigate their way through the airport, airports can implement blue dot technology to manage the potential risk of diseases to travellers and employees. Blue dot technology can provide location-based information to monitor where infectious diseases are coming from based on your location in the airport. Airports can then prepare for incoming diseases and outbreaks across the world based on indoor positioning in the airport, and respond accordingly using real-time data from blue dot insights. Prepare for outbreaks using the insights from blue dot navigation in the airport and track the foot traffic of flights and gate areas, helping deliver a safer experience for travellers. Blue dot technology can examine flight schedules and anonymous ticket sales data to pinpoint disease hotspots and predict the risk of disease being re-imported to the country. Stay one step ahead of global disease using blue dot’s data analytics to monitor the spread in airports. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mFg3NimwxbvmqEvr6pb9x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Seat 225 section B” can be a difficult seat to find when you accidentally enter through the wrong gate or entrance. With blue dot wayfinding, locating your way through a complex stadium is simple. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums are using blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to go beyond just simply notifying a visitor of their surroundings. Get notifications when the game is starting to make sure you don’t miss a second of the action. With blue dot technology, visitors can order food right from their seat and have an employee bring it right to them, making sure visitors see all the full game they paid for. Avoid making visitors miss part of an exciting game waiting in line for food, with blue dot technology.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Health Care\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Time is precious in a healthcare facility, that's why blue dot can help. Blue dot allows visitors to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"easily navigate their way through hospitals\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", saving time and reducing stress. Blue dot can also be helpful for employees by allowing health care workers to implement asset tracking and take stock of their equipment. Employees can tag equipment and then utilize blue dot to quickly find its whereabouts in these large, complex facilities whenever they need it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SlBktIQAN20KIrlNjmVmK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Amusement Parks\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"map of an amusement park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a helpful tool when finding yourself in an endless loop of roller coasters. With blue dot wayfinding, you can ensure you know where you are within the park at all times and easily find the rides you are searching for. Plan your route with blue dot wayfinding and use a portable map on your phone to know where the nearest desired food and activities are. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Energy is high when surrounded by rollercoasters and it's easy for kids to run wild. Amusement parks can create a park app with a digital map that allows users to share locations with one another. When dealing with antsy children, be “in the know” with a blue dot and ensure your child's safety by knowing their whereabouts in the amusement park. Use location sharing permission levels to accommodate visiting with a large group of friends, class trips, summer camp, etc. Blue dot functionality can include security detail, enabling emergency services to be immediately dispatched to your location in the event of a crisis. Blue dot navigation provides an extra sense of security to keep your friends and family safe while enjoying a fun day at the park.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. Museums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Experience a guided tour \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/museums-art-galleries/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"through a museum with indoor maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and a blue dot navigation system. A visitors' journey through the museum can be enhanced when receiving detailed information whenever they approach a specific exhibit or piece of art. Rely on a blue dot navigation system to create a digital experience that highlights innovative learning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3lAjzRBUL4XJELiZvnW50x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. Parking Lots\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding a parking space can be an irritating task, especially with the added annoyance of scrambling for change to put in a meter. Luckily, this process is becoming obsolete with the implementation of blue dot technology. With blue dot, you can pay through your phone and receive notifications on when your parking time is running out and even receive the option to add more time to your payment. When time is expiring, users can quickly see their location on the map and navigate back to their parking spot using blue dot technology to make parking more convenient.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These examples are just the start to utilizing blue dot technology. Mappedin offers a blue dot that can accommodate all. Visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about blue dot and see how this technology can benefit your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.332129963898917,"src":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=120&h=90&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=240&h=180&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&h=360&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=720&h=540&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=960&h=721&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=1440&h=1081&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Feature 101: Blue Dot","slug":"feature-101-blue-dot","content":{"__typename":"ContentfulBlogPost","author":"Nick Jessop","publishDate":"Oct 13, 2020","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve come a long way since the days of the '\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"You Are Here'\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" icon on printed maps. People now turn to their phones and have become accustomed to a staple of outdoor navigation: the blue dot. On a digital map, a simple blue dot lets you know your location and allows you to continually reference that location as you walk or drive. It makes getting around so much easier.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1AkMwkG19zFe7OIeUoAle2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The outdoors was always the natural first step for navigation; from driving to that store you’ve never heard of to planning your transit route through a city. Over the past decade or so, outdoor navigation quickly went from being only used on vehicle GPS systems to everyone getting from point A to B with the phone in their pocket. Indoor navigation on the other hand, has typically fallen short due to limitations with GPS signals or venues not being mapped at all. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More and more, users are expecting a great navigation experience indoors while today’s mobile map applications still prioritize the outdoors. Mappedin is bridging this gap with a feature called Mapped Blue Dot. Pairing Mappedin’s detailed 3D maps with advancements in indoor positioning technology means that we can provide robust \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/what-is-blue-dot-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". A user simply has to load the map on their device from a website and they can now locate themselves while navigating to any location within a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No apps to install and no friction. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When using Mappedin Blue Dot, users will see the same great features they have come to expect for the outdoors. As you walk to your destination, you are guided by the blue dot. To make your experience seamless, the map automatically rotates for every turn along the way and Follow Mode means that there’s no need to pan or move the map to keep up with you. If you do, however, you can always get back to your position on the map with the tap of a button. When you get to a connection point such as an escalator, your level or floor on the map will switch automatically - a crucial piece of functionality for indoor navigation. Throughout this journey, blue dot will give instant feedback on position accuracy with the ‘accuracy ring,’ and advanced algorithms help to ensure we display the most accurate positioning data at all times. All of these great features help to make the journey to your destination as smooth as possible while minimizing unnecessary interactions with the map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By combining blue dot positioning with Mappedin’s accurate maps, optimized pathing, and always up-to-date location data, you get a superior indoor wayfinding experience. Mappedin Blue Dot makes it even easier to reach your destination, get your bearings, and know where you are at all times. For users, this results in a satisfying, efficient, and productive visit to any indoor venue imaginable. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about Blue Dot or find out how to implement this feature across your venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4981273408239701,"src":"//images.ctfassets.net/wdj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