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    "result": {"data":{"contentfulComposePage":{"title":"State of the Location Industry","seo":{"title":null,"description":"Mappedin has a unique, front-row seat to the rapid evolution of Indoor Positioning Systems. Here's our take on the indoor positioning market."},"content":{"author":"Mappedin","publishDate":"Sep 25, 2020","updatedAt":"Jan 10, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We have a unique, front-row seat to the rapid evolution of Indoor Positioning Systems. 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While both technologies help you find your way around indoor spaces, each provides its own unique benefits. Today we will discuss how they work, how they differ, and how to leverage them to unlock powerful navigation experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Positioning?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning system\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (IPS) can be thought of as a global positioning system (GPS) for indoor venues. While GPS is used outdoors, IPS can detect real-time locations to accurately determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide additional context to users and features such as wayfinding. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1JhhLJ7l6Y4FtCAEBzBtep\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If you're looking for a specific location for example, you can pull up the digital mall map on your mobile device and get directions from your exact location. Similar to outdoor GPS, users are not required to enter a \\\"start\\\" destination and as they begin to follow along a route, the blue dot moves with them.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Positioning System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When trying to navigate indoors, often leveraging a GPS signal is out of the question as buildings limit access to GPS signals. With the absence of a GPS signal, devices must rely on other technologies such as indoor positioning to pinpoint the indoor location of a user. There are a variety of indoor positioning technologies that can be used, including beacons, Wi-Fi, RFID, and geomagnetic.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether leveraging a cost-effective infrastructure-free system, or a more accurate hardware system, these technologies can enable a user to locate themselves or enable employees to keep track of their assets within a building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Different Types of Indoor Positioning Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Infrastructure-free systems\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An infrastructure-free indoor positioning system is a cost-effective solution as it exclusively leverages a user’s on-site device to obtain their indoor position. Wi-Fi-based systems use radio frequency patterns from Wi-Fi access points to locate a device’s precise location.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity-based systems like geofencing leverage Wi-Fi and cellular signals to track on-site devices. Geofencing helps determine geographic areas and boundaries, and relies on physical location information to set up a geofence trigger. When a device enters the geofenced area, an alert or notification is issued.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Another alternative to indoor positioning hardware is Apple’s infrastructure-free indoor positioning. Mappedin uses the method of “fingerprinting” through Apple’s Indoor Survey app to generate the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot experience\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". The best part about this feature is that it’s directly integrated into both Mappedin SDK and pre-built applications and, with the Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", visitors can get the blue dot experience directly through a web browser.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware systems require the physical implementation of sensors within a venue. These hardware systems enhance Wi-Fi-based location systems but require maintenance and setup costs. When looking to implement hardware systems to enhance accuracy, sensors can be added to transmit Wi-Fi, Bluetooth Low Energy, and cellular signals. Some of these sensors are called “beacons” and are strategically placed throughout indoor environments to detect mobile devices or RFID tags. Most beacons are considered one-way transmitters, always on, and continuously transmit signals to be detected. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Benefits of Indoor Positioning\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with enabling users to accurately visualize their real-time position within a venue, an indoor positioning solution can provide additional benefits. As discussed in our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Use Indoor Positioning Analytics to Benefit Your Business\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" blog, companies can use indoor positioning data and analytics to identify potential areas for investment, analyze areas of high (or low) foot traffic with heat maps, or can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement proximity marketing to target customers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" with personalized deals and promotions.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2A6oj7y53wbOmFqoGEaeZ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Companies can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/asset-tracking/asset-tracking-system-for-efficient-office-equipment-tracking\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement asset tracking\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to locate the exact positioning of personnel, assets, and vehicle movements in real-time. Indoor positioning can also be used for contract tracing to help create safer workplace environments. On top of that, by enabling wayfinding, asset tracking, and contact monitoring through IPS, buildings can create a network of connected devices and experiences. Regardless of the use case, indoor positioning systems can create new efficiencies and experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Navigation?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation systems provide users with spatial context of a venue and intuitive directions. This can include 2D printed maps or large “you are here” signage but often in today’s world, indoor navigation systems can take the form of a digital and interactive display. Indoor navigation systems can be used across mobile, tablet, web, or directory devices. A user can select or search for any point of interest on a 3D digital map and receive turn-by-turn directions to their desired destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"ZWas5LtAdBTylRgaganzW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Maps and Navigation \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To create an indoor navigation experience, you need an indoor map. With more than a decade of experience in the indoor mapping industry, Mappedin is the ideal platform for your digital wayfinding and navigation needs. Mappedin offers \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"incredible pre-built solutions\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" that have customer maps up-and-running quickly, as well as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/developer-tools/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"SDKs and developer tools\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for customers that want to create custom indoor maps or integrate additional location-based experiences. Our solutions enable users to search, discover, and navigate complex indoor venues with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Navigation System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An effective indoor navigation system relies on an accurate digital map to operate seamlessly. Pathing is implemented into 3D digital maps to populate the most efficient routes. After implementing pathing (the routes that users need to navigate a space) and creating an indoor navigation system, a user can define start and end points of interest and begin single/multi-floor navigation with turn-by-turn directions from any predefined location on the map. A user can take advantage of an indoor navigation system by accessing maps from a website, mobile application, or digital directories placed in key areas of a venue.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"30nWufOh1WeWjOZfP1wbMo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Indoor Navigation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation elevates your indoor mapping experience. Large venues with many amenities like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"hospitals\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/theme-parks/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"amusement parks\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can be difficult to navigate. An indoor navigation system makes finding places easier with accurate and real-time directions. Students can save time when planning their trip to class, hospital visitors can locate the room of a patient they are visiting, fans can find their seat in a stadium, shoppers can save time wandering around the mall, and more.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is the Difference Between Indoor Positioning and Indoor Navigation?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning and indoor navigation are two different technologies that work together to create a seamless wayfinding experience for users. Indoor positioning systems can pinpoint a user’s location without having to input a \\\"start\\\" destination, and if a user strays from their path, the navigation will update automatically to guide them back on course. The indoor navigation system provides users with spatial context and turn-by-turn directions inside a building. Paired together, these technologies help users find their way around indoor locations with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"One example of this is follow-mode which uses both indoor positioning and indoor navigation. Follow mode leverages a user’s position throughout their journey as they follow directions provided by the indoor navigation system. A blue dot will signal a user’s current indoor location and the dot will follow them as they navigate their way through an indoor venue. This provides further context to users and enables them to digitally visualize their journey through the building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to find out how you can create a powerful indoor navigation experience for your venue, and to learn more about indoor positioning technology, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://us02web.zoom.us/webinar/register/WN_wUyYV7hfQmmmHQJAVCR78g\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"sign up for our upcoming webinar\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4981537428667338,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29, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning software elevates indoor mapping experiences by enabling users to accurately visualize their real-time position within a venue. While this technology helps customers navigate indoor spaces, it also proves valuable for businesses in another way: by equipping them with valuable insights and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can leverage location data to make smarter, more informed decisions for your business, and ultimately drive increased foot traffic and revenue at your property. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-positioning-vs-indoor-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. Often, these coordinates are represented visually by a blue dot on a digital indoor map to provide additional context to users. Similar to outdoor GPS, users are not required to enter a “Start” destination and as they begin to follow along a route, the blue dot moves with them, providing seamless wayfinding and step-by-step navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning technology and an indoor mapping platform, property managers are able to access \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytical data\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on how their map is used by customers. This includes detailed reports on visitors, how they interact with your space, and their intent while visiting your property. You’re able to gain a better understanding of what your customers are looking for and leverage this information to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1N6NjgTAcWwsEQAohb59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Analytics Dashboard is a comprehensive tool that showcases location-based details of visits, such as user behaviour, most popular location searches, missed searches, language selections, device use, and more. Some trends and insights include:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Number of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Length of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Device Used\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Event Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Quick Link Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Category Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locations Selected from Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Characters Typed During Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"...and more \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leveraging Indoor Positioning Trends and Insights \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once your business is equipped with a powerful indoor mapping platform, you can easily gather insights and visualize trends that will help you make critical business decisions. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull the data into any system with ease, making it simple to explore your venue metrics and track trends over time from any given program. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These insights help you understand your customers better, which in turn helps with customer acquisition and retention. By leveraging indoor positioning data, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, and optimize your venue layout to boost sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify Potential Areas for Investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meet Customer Needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facility managers can generate spatial analytics with maps and better understand user intent through search data, providing a broader picture of what customers are looking for. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently don’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property. If you notice that a large majority of your visitors are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist at your venue, you may consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding Applications\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also break down analytics and look at the different usage across various wayfinding applications within the same venue, or you could go one step further and look at for example, the difference in usage across digital directories at your property. This can give you valuable information such as the word “coffee” is being searched 20x more at one directory location over another. As such, you may consider adding a coffee shop near that directory to garner more sales and cater to your customers. Moreover, with a web application, leveraging analytics such as the device used can help guide other decisions. For example, you might have a venue application built purely for iOS devices, but a large amount of your visitors use Android devices. Then you may consider creating an app for Android devices to reach these customers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrated Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics can highlight real-time events within a space for a variety of purposes, and can be leveraged across different industries for business improvements. For example, tracking important assets such as documents, building material, equipment, employees, etc. can be used to increase efficiencies. Location analytics can also be pulled from other integrations with your indoor mapping software, such as an integrated workplace management system. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when a vending machine breaks, or a fax machine malfunctions, or any other issue occurs, and these insights can be used to make decisions about your property. If you notice that an ATM machine or printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Content, Promotions and Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. For instance, if you notice that visitors are constantly searching for food and drinks at your venue, you could send push notifications of nearby vendors to draw their attention. Indoor positioning enables you to send personalized offers when guests are passing by locations, such as stores or concession stands, to prompt them into making a purchase. If someone is walking by a restaurant at your venue, you could send a “15% off coupon code” to grasp their attention. Alternatively, you can use proximity marketing to notify customers of ongoing sales and promotions happening within your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics help you understand visitors’ routines, and helps you better target them both inside and outside of your venue. With a mobile app, you can target app users and motivate them to visit your property by sending personalized reminders of events, or ongoing deals or services that will capture their interest. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" implemented across your venue, you can also drive attention to events and services by promoting them directly on the screen. Using the indoor positioning analytics, you can explore the results of different tactics and see what campaigns and strategies are working in real-time. This provides you with key information on how you’re attracting customers that you can leverage to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Optimize Your Venue Layout \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics highlight how people move around your venue and can expose ways that your business can optimize its space. If a business can see exactly where customers are at any given time, data can be gathered on what areas of the venue are seeing the most traffic, which areas are being ignored, what paths customers are taking when they walk into your venue, how long they stay for, and whether they wandered aimlessly or went straight to a specific area. These insights can then be leveraged to make informed business decisions that enable space optimization and improve the spatial layout of services to maximize sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If visitors are gathering in certain areas of your venue, you can monetize these spaces by adding paid services, vendors, and amenities in this area. For instance, if passengers gather around a specific area in your airport, you can drive business by adding more retailers. Similarly, in a stadium or arena, you can add concession stands in areas where people are travelling through and occupying the most. No matter the venue, you can monetize popular areas to boost sales for your business. You can also relocate and move around items to make sure they are in the most optimal location to gain attention. For instance, retailers can use real-time analytics to monitor the success of their product placement and displays, and move them away from areas that are ignored. Overall, understanding which areas of your venue garner the most foot traffic helps you optimize your venue layout.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the venue or industry, indoor positioning software can provide you with valuable insights and analytics. To learn more about this technology, and how you can leverage indoor positioning data to benefit your business, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.090634441087613,"src":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=50 2076w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Real-Time Location For Android Devices","slug":"real-time-location-for-android-devices","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Oct 27, 2020","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We've discussed free systems that power indoor positioning on iOS devices - but what about Android?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An Indoor Positioning System (IPS) performs similarly to a GPS, except focused on the indoor built environment. This technology can be used to accurately locate people and objects within a building. Blue dot wayfinding, on the other hand, is a specific experience powered by IPS. The blue dot on a map serves as a “you are here” indicator and reflects a user’s current position. A good blue dot experience is made up of an IPS and a digital map. To learn more, we discuss evaluating IPS providers and blue dot in depth in our blog, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/what-is-blue-dot-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Blue Dot Wayfinding?\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cost is a common barrier to accurate real-time positioning, as many of these systems require physical infrastructure that not only has a large upfront cost, but also ongoing maintenance costs to consider. Providers like Apple have tried to make these systems more accessible by creating an IPS that does not depend on expensive hardware. Through their work with companies like Mappedin, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Apple can offer a free blue dot experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on a venue’s digital map. The only drawback? This experience primarily works on iOS devices.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2wM3erlAwq49EXqpP9eY3f\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So what about Android?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Companies like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.googleadservices.com/pagead/aclk?sa=L&ai=CbnpyDEqQX8-xD4aBgwbvqIOgBsuFh91fx6joyLMMpI3GuZYLCAAQASC5VCgCYP2glIHoA6AB4PTuqwLIAQGpAgAbfZJZ5bM-yAPYIKoET0_QKUfpwf2e1GGmWDD3OZWpe5BdVQKKjAQW2-7dkadqOq6rAsJwhBynW7MH3ovpqAx93dGhL3QR-sAvb1IlQIAXRy428oxdDkuciY4Fg9DABMqtzNSnA4AFkE6gBlGAB4iLkdQBiAcBkAcBqAemvhuoB_DZG6gH8tkbqAfz0RuoB-7SG6gHytwbqAfC2huwCAHSCAUQAiCEAZoJJ2h0dHBzOi8vd3d3LmluZG9vcmF0bGFzLmNvbS9ncm91bmRzYWdlL7EJpTg1vFbF9_m5CaU4NbxWxff5-AkBmAsB4AsBqgwCCAE&ae=2&ved=2ahUKEwjFiP3u9sXsAhWZQc0KHeDaBZEQ0Qx6BAgcEAE&dct=1&dblrd=1&sival=AF15MECHBO49IOeCgMDhnLnr99r6bWZA7Nmt9VM7I9Jp_d-l3S2DarQpevrAuFSbRe3aBiiHcfqIrUJOGDd2BF6rD4HkJu5CrBdGJCv2QH3lOIYcdlWJjxtHDJfzNNWLQR4DH-ejFey2JOk6eb3sW3Tjmlsn9ExZcw&sig=AOD64_3sslLVFyn858xXW2KfJsp6fqjfVA&adurl=https://www.indooratlas.com/groundsage/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IndoorAtlas\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are working on solutions that utilize similar techniques to Apple, but that also support Android devices. Their platform is highly scalable and does not depend on expensive hardware in order to produce a device’s position. Considering that in 2020, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://gs.statcounter.com/os-market-share/mobile/worldwide\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android devices held just under 75% share\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of the worldwide mobile operating system market, it is hugely beneficial to consider these devices as location technology advances around the world. IndoorAtlas provides a complete tech stack along with the building blocks for companies to add features such as geofencing, asset tracking, location intelligence, and more to their applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot wayfinding can serve many use cases across different industries. In a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping mall\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", for example, real-time positioning can greatly reduce visitor confusion. With these systems in place, businesses can integrate additional location-based experiences such as proximity marketing, wait time planning applications, and more, all with the goal of improving the user experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are other use cases, however, where IPS and blue dot become essential for user safety. There is an increased need for contact monitoring to help slow the spread of COVID-19, yet traditional softwares have a difficult time detecting contact events as people move inside and around buildings. By combining IPS and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact tracing applications focused on the indoors\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", businesses can assist in keeping their employees safe. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2BObunLAoAC1tq6ltScVNK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Similarly, accurate and real-time location information can make all the difference in an emergency. In our blog \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7 Ways Indoor Mapping Helps with Disaster Management\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we discuss how blue dot technology can help users and emergency services. In a crisis, this technology can be imperative in keeping people safe which is why the solutions provided by Apple and IndoorAtlas are critical in ensuring that this software is accessible to all, regardless of device or operating system. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We will continue to highlight providers that are helping to solve the indoor positioning challenge across both iOS and Android devices. To learn more about integrating indoor positioning systems and digital maps, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6372767857142858,"src":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=120&h=73&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=240&h=147&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&h=293&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=720&h=440&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=960&h=586&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=1440&h=880&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"positioning","name":"Positioning"}}}}},"pageContext":{"slug":"state-of-the-location-industry"}},
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