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    "result": {"data":{"articles":{"edges":[{"node":{"publishDate":"Jun 24, 2022","updatedAt":"Jun 24, 2022","compose__page":[{"title":"Multi-building Navigation and Indoor Navigation System","slug":"multi-building-navigation"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Mappedin’s multi-building navigation built into its indoor mapping and wayfinding platform, you can enable visitors to seamlessly navigate between and within your venue buildings. Find out how this technology works, why it’s beneficial, and how to start implementing an indoor navigation system today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1dlno07yR0dxatbRx3ZAi5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Is Multi-building Navigation & How Does It Work? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation enables users to populate directions between buildings and the locations within them. With a digital map and an indoor-outdoor navigation system, users can get directions from point A to point B, whether that be a location inside a building or the building itself. Pathing is added to the digital map to create the most efficient routes throughout a venue. With the addition of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the navigation experience is taken a step further by enabling users to view their real-time location as they move through a venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Indoor-Outdoor Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor-outdoor navigation system with a digital map enables users to search, discover, and populate directions between indoor and outdoor components of a venue. Users can seamlessly travel between buildings and outdoor locations, such as retail outlets or campus buildings, as well as the varying levels of floors or rooms located inside them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" take multi-building navigation to the next level. This technology enables you to view your precise location on a digital map and obtain turn-by-turn directions to various points of interest. This eliminates the need to add a “Start” destination when navigating between and within buildings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mapping and Localization Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping and localization technologies can be used to better understand indoor spaces and outdoor environments. Maps are essential when visiting a venue because they help guests visualize the space and everything it contains. With a digitized map, these visualizations are interactive, so guests can pan, rotate, zoom, and explore indoor and outdoor locations with ease. This enables guests to get acquainted with your venue and orient themselves within it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Path-planning Technology\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Path-planning in navigation is used to construct a path from a starting point to an endpoint on a dynamic map. With multi-building navigation, start and endpoints can be the buildings themselves as well as the locations and services within them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2JtcIVITGp3dvVIpuuvDrP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Flexible Solutions to Serve Any Industry\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A wide range of industries can benefit from multi-building navigation and an indoor navigation system. These include colleges and university campuses, offices, malls, airports, resorts, healthcare institutions, as well as any venue with indoor spaces and an outdoor environment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Colleges and Universities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"University and college campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are often large, confusing, have many buildings, indoor spaces, and outdoor environments. These include campus buildings, dorm rooms, lecture halls, classrooms, bookstores, vendors, and a lot more. Implementing a digital map and navigation system through a mobile app or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" help students navigate between facilities and locate an upcoming class or nearby food vendor with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5IeHSEEJp0pPy0I6F4OAh6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D office maps with navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" enable employees and guests to quickly get acquainted with their surroundings as they pan, zoom, and rotate the interactive display. Individuals can access turn-by-turn directions to office buildings, departments, conference rooms, amenities, and everything in between — from any device. This seamless indoor-outdoor navigation eliminates confusion and allows users to plan their routes on-the-go while heading to their next meeting. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A navigation system is extremely important for standalone shopping centres and retail outlets, as well as malls located within airports, resorts, amusement parks, or mixed-use spaces. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive mapping and navigation solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow shoppers to populate directions between retailers, restaurants, shops, and services available on the property, while delivering valuable insights back to mall managers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oTc4g3khYy79NRVUmoelc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a robust indoor mapping platform on-hand, travellers can enjoy \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"seamless indoor-outdoor navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" at airports, bus stations, railway stations, and all other transit hubs. A navigation system can reduce passenger stress and enhance the overall travel experience by providing the fastest route to parking, boarding gates, shuttles, retailers, and individual buildings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Resorts\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With so many locations to visit at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"resorts and theme parks\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", guests can easily feel disoriented during their trip. A digital indoor mapping platform can create stunning, interactive maps for visitors to search and explore indoor spaces and outdoor locations with ease. From parking, to attractions, services, and indoor activities, guests can be offered an end-to-end wayfinding experience. A huge advantage to this navigation technology is that it can be implemented anywhere, from Digital Directories, to mobile applications and web. You can also help guests access maps through printed materials such as brochures or signage around the resort or theme park.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"RGlIoF0iOsLJeDFuzyDIW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hospitals & Healthcare\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hospitals and healthcare facilities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can use multi-building navigation to reduce confusion, and put patients and visitors at ease. Dynamic visuals and easy to understand directions make it simple for patients, visitors, and volunteers to populate directions between buildings as well as throughout them. In this way, users can enjoy seamless wayfinding from their car, to their appointment, and back.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Is Multi-building Navigation Important?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Several venues require an outdoor context map, as well as indoor maps for individual buildings. This is especially true for city districts, campuses, amusement parks, offices, mixed-use spaces, or venues with multi-storey buildings and facilities. Multi-building navigation enables users to efficiently locate what they’re looking for, and navigate seamlessly through indoor and outdoor components. Buildings, floors, rooms, stores, services, amenities, you name it. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/directory-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards uses multi-building navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to enable guests to navigate between shops, restaurants, offices, hotels, and more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4wS0mnMBUun0tFhardKrb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits of Multi-building Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation is extremely beneficial because it helps close the loop when navigating between and within buildings. Venues can showcase an outdoor map with all of their buildings and architectural features, along with maps of the interior of each building, without compromising the user experience. Visitors can pull up a digital map of a venue and search for a building or a location within a building, and navigate seamlessly through indoor spaces and outdoor environments. While providing a more intuitive navigation experience for users, it also ensures maximum visibility of a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How to Implement a Multi-building Navigation System\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A multi-building navigation system starts with a digital map. You will want to choose a reliable mapping software provider, like Mappedin, that has extensive experience creating venue maps for facilities of all sizes. The service provider must be able to map both indoor spaces and outdoor environments, offer seamless indoor-outdoor navigation, and can integrate seamlessly with your existing website and apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5PV7Xi6xKAnehxh4LrSm4Y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Safety and Security\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate digital maps and efficient indoor-outdoor navigation is extremely important for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/safety/indoor-mapping-improves-emergency-planning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"safety, security, and disaster management\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Digital maps display important safety information such as entrances and exits, fire alarms, first aid or defibrillation kits, the location of security personnel, private or secured areas, and so on. Users can quickly locate and populate directions to key locations at a moment’s notice. This technology can also help with decisions over the positioning of security personnel, security cameras, fire alarms, and other resources. When integrated into a mobile application, venues can send safety and security alerts and notifications directly to mobile users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is the leading provider of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Our platform provides powerful indoor-outdoor navigation experiences and the Mappedin CMS serves as the foundational layer. You can make edits to your interactive map one time and deploy those changes in real-time across all platforms. Building details and new facilities can all be updated simultaneously across building directories, digital signage, website, and mobile applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To help support venues with indoor and outdoor spaces, we’ve recently made improvements to the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"multi-building wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" experience. Mappedin has the ability to not only route users within buildings, but between them using the most efficient path. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Navigation FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What is Multi-building Wayfinding?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building wayfinding enables users to populate outdoor and indoor route instructions between and within a venue’s buildings and facilities. Visitors can search for a building or a location, and seamlessly navigate between indoor and outdoor environments, providing an end-to-end wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Can GPS Work Indoors?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GPS signals work best in outdoor environments and are limited in indoor spaces. With the absence of a GPS signal, devices must rely on indoor positioning to pinpoint the indoor location of a user and provide indoor routing. There are several technologies available, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Much Would It Cost to Build a Multi-Building Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How much will it cost to implement, own, and maintain a multi-building navigation system? This is a key topic that requires additional information. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get in touch with us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to find out more about specific costs and timelines.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAAwICAwICAwMDAwQDAwQFCAUFBAQFCgcHBggMCgwMCwoLCw0OEhANDhEOCwsQFhARExQVFRUMDxcYFhQYEhQVFP/bAEMBAwQEBQQFCQUFCRQNCw0UFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFP/AABEIAA0AFAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAACAMGBwn/xAAoEAABAwMDAwMFAAAAAAAAAAABAgMEBQYRABIhCDGBBxMjIlFhkeH/xAAVAQEBAAAAAAAAAAAAAAAAAAAEBf/EACARAAEEAgEFAAAAAAAAAAAAAAEAAgMRBAXwISIxYaH/2gAMAwEAAhEDEQA/ANh9UuqtVnyKDNoCnYVBQ0kORZSWwqQkbCAFOZ25B2g586rFO60LzvKYzVI0W2bQoolOIMesyFSUvMIbS4SHG8K9wgqATtA4GfvpZavJZu5ynRqg7UnkQkJZaDktCk7OSAoFvBx++B2xqeRaUen08NLeWthCy622yhDWxRRsJBCTyU8f3nRYtoTGZrJF8Cnvjge3tb4HpOHG6/8A0kjsIRVqi9InY+RVKje4wPwCpQOdGudEm3rViPKZTRZH0d1CYBuPfJ+Px40aUd0SbHPqE3Ew66gr/9k=","aspectRatio":1.502824858757062,"src":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 26, 2022","updatedAt":"May 26, 2022","compose__page":[{"title":"Location-Based Marketing for Airports: Personalizing the Airport Experience","slug":"location-based-marketing-airports"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With large amounts of passengers travelling through an airport on any given day, there is great potential for improving the airport experience with location-based marketing. Eliminate travel stress, encourage passenger spending, and provide exceptional service with indoor navigation technology. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4Y4Lj49fkaVP60HMTeg3fo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (or proximity marketing) is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to retail stores, events happening within their area, and more. A common location-based marketing strategy is to send real-time mobile notifications to visitors through a mobile app or mobile service when they are within a certain distance of a store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Marketing Work for Airports?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-for-colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", airports can use location services and indoor positioning technology to target visitors based on their current location. There are several technologies available, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through an airport. In order to execute a functional and successful location-based marketing strategy, you must have an understanding of a user’s current location through positioning layered with a digital airport map, and users must opt-in to receive notifications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages of Location-Based Marketing for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with its unique targeting ability and the opportunity for impact throughout the buyer journey, location-based marketing has several other advantages for airports. It enhances functions such as wayfinding, flight information, loyalty programs, and acts as an additional channel to increase non-aeronautical revenue streams. Driving relevant and timely location-based campaigns enables airports to increase mobile user engagement and create personalized passenger experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Engaging Airport Visitors in Real-Time\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As travellers frequently turn to their mobile devices for immediate answers, it is critical that airport marketers leverage mobile (through airport apps or mobile services) to address the key concerns of their target audience. How far is the boarding gate? Is there a restaurant nearby? What are the security wait times? The main challenge lies in timing. How can airports ensure the right message gets delivered at the right stage in the passenger journey? By targeting users in real-time with location-based advertising. If someone is within 20m of a duty-free store for example, you can send them a 10% off coupon code to encourage spending. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7teeUcmMUAmcbYBANLilN4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Understanding the Passenger Behaviour\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor location-based technology combined with real-time analytics helps airports better understand and predict passenger behaviour. In turn, marketers can send highly relevant and personalized messages, providing passengers with better ways to find and enjoy the services at the airport. Passengers can avoid filtering through content that does not appeal to them, and receive well-timed notifications that align with their interests. For example, if a passenger previously bought from a retail outlet in the airport, they can be advised of an exclusive promotion the next time they pass by the store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Experience: Less Stress Means More Spending\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stress can have a negative impact on the passenger experience and can greatly discourage passengers from making the most of the services and retail offerings available to them. However, location technology presents opportunities for marketers to update passengers along their route and notify them of boarding times. Knowing there's thirty minutes to spare, they are more likely to browse duty-free shops or grab a quick bite to eat before their flight. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.wired.com/2011/09/why-being-relaxed-makes-us-spend-too-much-money/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Research also indicates that being relaxed has a positive impact on customer spending\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", meaning relaxed passengers are likely to spend more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5CwrwDB8ak72m6XJ3VMyIj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Does an Effective Location-Based Marketing Campaign Look Like?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are several ways airports can launch a location-based marketing campaign. Let’s explore some examples:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Keep up with passengers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". Passengers are constantly moving and catching them at the right moment is challenging. Location-based marketing can be used to connect with travellers who want to receive real-time push notifications, alerts, and emails. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hyperlocal marketing.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" When your target audience enters a very limited geographic area, such as an airport checkpoint or parking lot, trigger messages that are extremely relevant. Consumers greatly appreciate extremely relevant messages and special discounts. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Utilize smart spaces.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Beacons, wi-fi, and other indoor positioning technology platforms allow retailers and individuals to engage through interconnected networks. Being able to push relevant ads or offers for products while a customer is in-store is becoming more commonplace.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using Location-Based Marketing Successfully for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports can successfully leverage location-based technology to provide an array of digital services to passengers. Seamless indoor navigation to airport checkpoints, location specific information in real-time, personalized deals and promotions, and more. Here are some additional ways to deliver an end-to-end passenger experience with this strategy: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When a passenger enters the airport, immediately trigger an update on the status of their flight \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Once a passenger has arrived at their destination, send a push notification of their baggage carousel number\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Target users with relevant offers on retail and dining based on prior purchases and points of interest\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Targeting Customers Based on Timing and Location\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing improves the passenger experience by providing personalized updates, directions, and tips based on real-time locations and interests. When passengers are passing by specific airport checkpoints, such as the check-in counter, trigger a notification of the security wait times. Provide updates of how long it will take to walk from security to the boarding gate, and convey relevant retail deals and promotions along the route. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7C1VfKaSbdA9iHwjbIHTP5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Choose the Best Location-Based Marketing System for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are many proximity marketing platforms to choose from. Airports must find a product that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identifies a target audience (or potential customers) within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"digital, interactive maps that make navigation simple for passengers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". With an indoor mapping platform on-hand, travellers can enjoy seamless outdoor-indoor navigation and combined with precise location data, airports can better understand foot traffic, how people move through the space, as well as where and how to target them. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7m9TARuSRWLbWFLc5g9X8p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The most fundamental element of location-based marketing is location data. Without this, airports can not accurately target their potential customers. A digital map allows you to visualize where people are in relation to your target area. The airport map is a foundational layer to enable heightened visual and location-based experiences. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-Based Marketing for Airports FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Proximity Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity marketing is also known as location-based marketing. There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation feature\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" takes care of the second piece for marketers hoping to target airport passengers.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Push Notifications & Geofencing Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. When a prospective or existing customer is within a predefined proximity (or geofence), a location-based push notification is triggered to their mobile device. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Start Engaging Mobile Users With Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By tapping into indoor location-based technologies, airports can start engaging with their target audience through mobile services. Many marketing leaders often find it challenging to leverage the right location-based marketing strategies. It is important to focus on a solution that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increases passenger experience\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stays relevant to your passengers and is scalable over time\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Uses communication channels effectively, whether it is through social media, email, or mobile notifications\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Has mass appeal but can still focus on segments important to the retailers and services in your 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Universities","slug":"location-based-marketing-for-colleges-and-universities"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-1\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geo-Targeting Students: Location-Based Marketing for Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s delve into location-based marketing for colleges and universities. The benefits, applications, and how Mappedin can help you get started with this digital strategy.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"vKGVrcIBS1Thm88GHE044\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is a tactic that uses a person’s physical location to target them with personalized messages. Using real-time location data, marketing teams can reach an identified market based on their proximity to a campus location, events happening within their area, and more. For instance, you could target mobile app users and motivate them to make purchases at nearby food vendors or bookstores. Similarly, a business school may advertise their marketing programs and on-campus career opportunities that would entice applicants. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Marketing Work for Colleges & Universities?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning, colleges and universities can target a person based on their current location. There are a variety of technologies that can be used, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through campus. To execute a successful location-based marketing strategy, there are two key requirements. The first is an understanding of a person’s real-time location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4PFaXNLKGNJ5TL4EloMYZA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Should Colleges & Universities Use Location-Based Marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing is a powerful strategy for marketing teams to gain the attention of campus visitors, promote events and services, encourage purchases, and increase student engagement and retention. Whether you want to build brand awareness, promote offerings, or use this tactic to improve recruitment efforts, location-based marketing can be an invaluable tool for your marketing plan.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Benefits of Location-Based Marketing for College Student Recruitment\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing is an effective way to attract prospective students to your college or university. Students that visit a predetermined boundary around a location (also known as a geofence) can be sent personalized messages and offers related to your campus. If someone visits a recruitment fair, student orientation seminar, or a range of campus information sessions, they can receive ads that line up with their interests. For instance, an international student can be targeted with information about study abroad programs and admission requirements. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide More Personalized Messages\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With location-based marketing, colleges and universities can better understand their target audiences, segment them, and send highly relevant and personalized messages to them. With tailored campaigns, people can avoid filtering through irrelevant content and better connect with your messaging. Sending well-timed information, updates, or deals enables you to target your audiences and provide lasting impressions.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"xreSI16SRyskkAVJ3Xn8X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reach New Locations With Greater Ease\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A huge advantage of using this digital marketing strategy is that you can get your messages across different audiences with greater ease. You can reach individuals in specific areas such as campus buildings, bookstores, dining areas and restaurants, or nearby high schools to appeal to prospective students. One area may have different demographics than another area, and you can use this data to trigger notifications that are extremely relevant. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Retain a Competitive Advantage\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To retain a competitive advantage over other schools, you may decide to put a geofence around other campuses to reach their audiences. This messaging could include a call-to-action to schedule a campus tour, information about the admissions process and ease of transferring to your campus, the abundance of career opportunities, and more. As an effective marketing strategy, this tactic can grasp the attention of undecided students or existing students that are looking to transfer schools. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increase Your Local Relevance\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increasing your local relevance is important because the campus of choice for many students is the one closest to home. Consistent communication strategies can help pull in local students by targeting them with messaging about the academic programs, tuition amounts, sports teams, or perks of attending your school. You can also highlight your best-ranked college courses, university courses, or elective courses. This content can drive additional interest and boost recruiting efforts. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4pLlBD7M0GUY3rTd7iBZvt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Colleges Can Effectively Use Location-Based Marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"College and university operators can use location-based marketing strategies to ensure their institution’s offerings stay within arm’s reach. Highlight advertisers, fundraising events, academic opportunities, career options, and any information that is relevant to your target audience. With digital mapping solutions, take this experience to the next level by showcasing events and promotions in real-time on the campus map. For instance, you can use this technology to highlight the location of time-sensitive events and relay this information to students and staff relevant to their location. If someone is passing by a job fair, you can send them a personalized notification about employment opportunities and guide them directly there.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Choose the Best Location-Based Marketing System for Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There is a wide range of software companies that offer location-based marketing systems. Here are some things to consider when choosing the right one for your college or university:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identify a target audience within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin has worked with large educational institutions such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/mohawk-college-enhancing-the-student-experience\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mohawk College\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/university-of-ottawa-relieving-student-stress\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"uOttawa\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to provide enhanced campus experiences using digital directories, indoor mapping, wayfinding, and analytics.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5OSWEQQtDXL2lw1nc5LjSF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin platform enables colleges and universities to build editable digital maps and promote ongoing news, events, and safety bulletins. To implement location-based marketing strategies, one of the first steps is to create a visualization of the college or university. By combining precise location data and a digital map, operators can better understand foot traffic, how people move through the school, as well as how to use this information to improve the campus experience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s blue dot navigation feature takes care of the second piece for marketers hoping to target students and visitors.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-Based Marketing for Colleges & Universities FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Can Universities Use Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities can use location-based marketing by analyzing data from a range of integrated digital tools to find insights into visitors and offer them a personalized campus experience. Some insights can include their demographics, areas with increased foot traffic and most popular location searches.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5IeHSEEJp0pPy0I6F4OAh6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is Geofencing Used For?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. It is used to send targeted messages to mobile device users when they enter the predetermined area. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Any business with a physical location is the best fit for location-based marketing because of its ability to geofence and geotarget certain areas. Some of these industries include colleges and universities, airports, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"retailers and shopping malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", grocery stores, and stadiums.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is the Best Way to Market to College Students?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities must embrace a marketing communication plan that can increase visibility and student engagement. Location-based marketing paired with a digital mapping solution revolutionizes the campus experience and makes it easy for students to discover all that your college or university has to offer. Mappedin’s mapping solutions for colleges and universities enable students to search and navigate the campus with ease. Combined with the ability to send push notifications, school operators can serve up highly relevant content and personalized messaging to students and visitors as they navigate within and between buildings. \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=120&h=90&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=240&h=180&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&h=360&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=720&h=540&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=960&h=720&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=1440&h=1080&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=120&h=90&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=240&h=180&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&h=360&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=720&h=540&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=960&h=720&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=1440&h=1080&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 11, 2022","updatedAt":"May 11, 2022","compose__page":[{"title":"How Shopping Malls Can Use Location-Based Marketing to Increase Reach & Revenue","slug":"location-based-marketing-malls"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Shopping Malls Can Use Location-Based Marketing to Increase Reach & Revenue\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing for malls. What is it, how does it work, getting started with this strategy, and how Mappedin can help.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing (or proximity marketing) is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to a store, events happening within their area, and more. An example of a common location-based marketing strategy is sending real-time mobile notifications (e.g. a personalized offer) to visitors through an app or mobile service when they are within a certain distance of the store (this is also commonly known as a geofence).\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7GXnwV4uV089AKJDBlEEAo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work for Shopping Malls?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can use available indoor positioning including beacon technology, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate the indoors. There are two key requirements to have a functional and successful location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications and have location services enabled before businesses can send promotional alerts and messages.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Location-based Marketing Is Important for Retail?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is being used effectively as a powerful strategy for retail marketing teams to increase user engagement and customer retention through discovery and brand awareness campaigns. Driving relevant and timely location-based campaigns allows businesses to capitalize on the current buying stage of their target audiences. Businesses in the retail sector are constantly looking for an advantage over their competitors and are finding ways to send personalized offers and content to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/7-ways-digital-wayfinding-can-improve-the-customer-experience\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"improve the customer experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1AkMwkG19zFe7OIeUoAle2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Shopping Malls Should Use Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improve revenue with relevant location-based messaging. Generic messaging can be a turn-off if it is irrelevant to a customer. Personalized location-based messaging can not only hyper-target a segment or demographic, but it can also convert on customer needs to make a sale. For example, retailers can provide scannable QR codes or discount codes to nearby customers that are an additional incentive to purchase and drive loyalty.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls have tremendous amounts of foot traffic, often following predictable patterns around holidays, weekends, or special events. Location-based marketing can help to increase foot traffic for retailers inside malls during hours of less traffic by informing visitors nearby with targeted offers, special offers, or personalized messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers often use location-based marketing to create a better user experience by targeting customers when they are likely to purchase or require products and services. Campaign timing and distribution both play a vital role in only serving relevant messages and notifications at a time when it is most impactful.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages of Location-Based Marketing for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are many advantages of using location-based marketing for shopping malls. Mall operators and marketers who use a location-based marketing strategy have shown that it positively impacts their business. In a survey done by Statista, 89% of marketers say the top advantage of using location-based marketing is sales. For many shopping malls and brick-and-mortar retailers, competing with online retailers is a reality and any advantage to capture sales from visitors is beneficial.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a shopping mall, retailers can use proximity marketing to notify nearby shoppers about in-store events or promotional deals. Another strategy that retailers can deploy is to target shoppers who are browsing a competitor’s store. A sports apparel store, for instance, can send an alert to those who enter a competitor’s store on the other side of the mall to let them know there is a 20% discount campaign that is currently available to them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Creating a cross-channel experience will create a more coherent customer journey. Proximity marketing has been proven to create a real-time connection distributed through cross-channel experiences. With the correct timing and setup, campaigns can be delivered to your customers that allow them to interact at the right time. By better understanding the customer journey, retailers can connect the online and offline behaviours to understand purchase patterns and attribution measurement.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Shopping Malls Can Effectively Use Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping mall operators can effectively use location-based marketing by choosing strategies that make sense to the types of customers and retailers they have.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"According to research by The Next Web, 42% of consumers feel that mobile marketing messages targeted toward them are not relevant enough. Greater efforts should be made to understand consumer behaviour to ensure that relevant messages are being delivered when they are within a defined geofence.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Digital maps are now commonplace in shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and can often be found on digital directory signage, the mall’s website, or shopper mobile applications. While these mapping solutions provide shoppers with easy-to-use A to B wayfinding. Paired with blue dot navigation and proximity marketing, it takes the customer experience to the next level.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowing where your customer base is shopping indoors can have major benefits. It allows mall managers and retailers to engage with customers through a variety of digital marketing channels that serve store-related content based on consumer offers. In addition, social media stories are an excellent and cost-effective way to promote brands, event updates, and real-time or limited-time offers. Marketing teams who monitor mentions through a social media feed can also provide customer service and respond to feedback quickly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3fdgz2NETz4Gcs0EXqN3It\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Launch a Location-Based Marketing Campaign for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are several ways shopping mall retailers can launch a location-based marketing campaign. Here are just a few examples.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Keep up with consumers. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Customers are constantly moving and catching them at the right moment is challenging. Location-based marketing can be used to connect with customers who want to receive real-time push notifications, alerts, and emails. Also, it allows them to verify that they are in-store and claim offers as a user begins shopping as they enter a retail store. Later in the journey, retailers can run retargeting campaigns to close the customized experience loop.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hyperlocal marketing. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"When your target audience enters a very limited geographic area, trigger messages that are extremely relevant. One area may have different demographics than another area of the same city or region. Customers appreciate extremely relevant, targeted marketing messages, and special discounts.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Utilize smart spaces. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Beacons, wi-fi, and other indoor positioning technology platforms allow retailers and individuals to engage through interconnected networks. Being able to push relevant ads or offers for products while a customer is in-store is becoming more commonplace. Customers rarely go shopping without their mobile devices and when they receive relevant messages based on their interests, customer loyalty tends to increase and stay strong.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many platforms provide location-based marketing for retailers in shopping malls. These platforms identify when a prospective or existing customer is within predefined proximity or geofence and triggers the delivery of personalized, contextual marketing content to their mobile device. To best determine which location-based marketing system can be used, retailers must find a product that:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identifies a target audience (or potential customers) within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Sets Mappedin Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Mappedin is trusted by major retail shopping centers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" such as Simon, Tanger, and Hudson Yards, which are leading the way by increasing customer engagement and customer satisfaction using digital directories, indoor mapping, wayfinding, and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables shopping mall operators to build fully customizable and editable digitized maps. To implement location-based marketing strategies, one of the first steps is to create a visualization of the retail space. By combining precise location data and a digital map, retailers can better understand foot traffic, how people move through a particular space, as well as how to use this information to improve the customer experience. We previously covered some \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/12-things-to-consider-when-choosing-an-indoor-mapping-provider\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"key things to consider when choosing an indoor mapping provider\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"blue dot navigation feature\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" takes care of the second piece for marketers hoping to target customers indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4Jh5QHY6jMToWGVtiC81au\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Shopping Malls FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With almost a decade in the indoor mapping industry, Mappedin is the ideal partner for your digital wayfinding needs. We can help you develop dynamic, interactive experiences that delight your customers while building a digital indoor mapping foundation that can grow with your business. Here are some common questions that we receive from potential customers as we navigate through the retail landscape.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Leverage Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can leverage location-based marketing by analyzing data from a range of integrated digital tools to find insights into visitors and to offer them a personalized experience to their shopping behaviours. Some questions that could be answered:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What demographic are they?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When do they visit?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What are their favourite stores to shop at?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are they subscribed to your newsletter?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many marketing and retail leaders often find it challenging to leverage the right location-based marketing strategies. It is important to focus on a solution that:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increases customer experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stays relevant to your customers and is scalable over time\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Uses communication channels effectively, whether it is through social media, email, or mobile notifications\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Has mass appeal but can still focus on segments important to the retailers in your shopping mall \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do You Market a Shopping Mall?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping mall marketing and operation managers face the daily challenge of traffic flow. Shopping malls are facing competition from other retail centers and online shopping and online delivery services. There is no single solution to improve traffic and involves several strategies to work together. Shopping malls must embrace marketing strategies to differentiate and optimize their space to be customer-centric and provide a level of customer service that a consumer cannot experience in the comfort of their living room.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Is Location-Based Marketing Implemented?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The location-based marketing for a shopping mall can is often created as part of an overall marketing plan that encompasses several tools and smaller strategies together. Part of it is to integrate a user engagement platform to segment users, create campaigns, and define geographic boundaries. Incorporating location-based marketing requires an investment in different technologies, from marketing expertise to indoor mapping and more. An indoor mapping provider is your best bet for optimal results. They’ll have the expertise necessary to create and automate your indoor maps, as well as integrate your existing software tools and APIs with their mapping solution.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Assess your needs as well as the needs of your customers. You’ll also want to think about the different wayfinding options that may be relevant to your business, from interactive help kiosks to QR code scanners to even SMS marketing. Technology such as blue dot wayfinding can be used in conjunction with other location-based technology to provide an enhanced shopping experience. Mall managers and retailers alike can review location insights and analytics to gain a better understanding of how visitors move through your property and ultimately improve the wayfinding and digital directory experience for visiting customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1440&h=960&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1920&h=1280&q=90 1920w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1440&h=960&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1920&h=1280&q=90&fm=webp 1920w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 5, 2022","updatedAt":"May 11, 2022","compose__page":[{"title":"Location-Based Marketing: What is It? And Why Do You Need It?","slug":"location-based-marketing"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: What is It? And Why Do You Need It?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing. What is it, how does it work, getting started with this strategy, and how Mappedin can help. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is a tactic that utilizes a person’s physical location to target them with personalized messages. Using location data, marketing teams are able to reach consumers based on qualifiers such as proximity to a store, events happening within their area, and more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"015N2uYwxXm1SxV1vS8iPy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In order to target a user based on their current location, businesses can tap into GPS for outdoor environments and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning for buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". There are a variety of technologies that can be used, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate the indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are two key requirements in order to have a functional location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications before businesses can send promotional alerts and messages.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Should You Use Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing, also referred to as proximity marketing, is effective across customer lifecycles, from discovery and purchase, to engagement and retention, making it a powerful strategy for marketing teams. Whether your campaign goal is brand awareness or to drive purchases, location-based marketing allows businesses to capitalize on the current buying stage of their target audiences.    \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6TxKWTfI1p7XINDE87cELw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with its unique targeting ability and the opportunity for impact throughout the buyer journey, location-based targeting has several other advantages to marketers. From location-based segmentation and attribution, to capitalizing on impulses with relevant content, it is worth exploring how this marketing strategy can improve the customer experience as well as customer loyalty. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Segmentation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With location-based marketing, marketers have the ability to segment potential customers and send highly relevant and personalized offers and messages to those nearby.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.blog.udonis.co/mobile-marketing/location-based-mobile-marketing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" survey done by Statista\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", 89% of marketers say the top advantage of using location-based marketing is sales. Moreover, Businesswire’s report shows location-based advertising campaigns are twenty times more successful than those that are not location-specific.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convert Temptations into Sales\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Successful location-based marketing campaigns will capture customers when they are receptive and can transform impulses into sales. In a shopping mall, for example, retailers can use proximity marketing to notify nearby shoppers about in-store events or promotional deals. Another strategy that retailers can deploy is to target shoppers who are browsing a competitor’s store. A shoe store, for instance, could send an alert to those who enter the shoe store down the hall that lets them know they are running a 20% off campaign.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2A6oj7y53wbOmFqoGEaeZ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Attribution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based attribution helps marketers understand the effect of their strategies and the real-world impact they have on sales. Because consumers rarely move without their mobile devices, higher levels of attribution precision and overall location intelligence are possible. By better understanding the customer journey with a digital map, businesses are able to connect the online and offline behaviours to understand purchase patterns, customer journey mapping, and of course attribution measurement.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: What Works and What Doesn't\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is a great fit for any and all retailers, grocery stores, restaurants and any other physical location that people visit. While location-based marketing is a great fit for most, there are exceptions. Businesses that sell extremely common household products such as toothpaste or milk, for example, are not a great fit for proximity marketing. Industries that collect and process sensitive data are also likely to encounter challenges with this marketing tactic. Hospitals and healthcare facilities, for example, must follow strict regulations and codes of conduct.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: Where it Works\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Any business with a physical location is the best fit for location-based marketing because of its ability to geofence and geotarget certain areas. Some of these industries include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"College and university campuses  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"f0sGtAfPfIVOgd1Bv71ry\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Types of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.forbes.com/sites/forbestechcouncil/2019/06/27/getting-started-with-location-based-marketing/?sh=428e995657ba\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"three main components\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of location-based marketing are geofencing, geotargeting and geo-conquesting.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geofencing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. One way to determine this area is to draw a radius around a point of interest, the assumption being that when mobile device users enter this circle, they are visiting the nearest location. A more accurate approach is to use polygons, which include irregular shapes, and allow businesses to draw precise, virtual perimeters around the physical structure of the point of interest.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geotargeting\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once the geofence has been established, geotargeting is the process of creating audiences based on their current or historical visits to real-world locations. Using these audiences, marketers can deliver ads and content that are relevant to this geographic data. Those who frequent bookstores, for example, might be placed into an audience for a reading campaign.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geo-Conquesting\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shoe store example above is a display of geo-conquesting. The goal of this tactic is to convert a competitor’s customers into your own. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geo-conquesting is when marketers create audiences from visitors of competitive locations with the purpose of converting those customers into their own. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Trends in Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As more and more companies invest in proximity marketing, several trends have emerged.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hyperlocal Content \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Businesses are investing more time breaking down and understanding their target audiences and potential customers in order to provide hyper localized and relevant content. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mobile App Content\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the past several years, companies have begun localizing their mobile app content in an effort to further personalize the experience. Not only does this tactic provide a positive user experience, but businesses are able to collect valuable data on mobile app users to further segment them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Smart Building Integrations \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/offices/your-guide-to-smart-buildings/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are physical environments that allow people to interact with interconnected networks and technologies. As businesses and individuals alike continue to adopt smart devices, there will be more ways to incorporate location-based messages and alerts.        \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1274T3G8chwAKfVChXKUWE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are a variety of software companies that offer or facilitate proximity messaging and choosing the right one for your business is no easy task. Here are some things to consider when evaluating providers: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Scalability\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cost\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Support\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Features\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobility\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reporting \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"APIs and data syncs\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Getting Started with Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As marketing teams prepare to test proximity marketing tactics, they can easily begin with simple geotargeting tools provided by tech giants such as Google and Facebook. These solutions make the process fairly simple and will deliver ads in real-time to audiences visiting certain locations or geographic areas. As business needs grow and become more sophisticated, marketing teams should consider software tools that allow for more customization when creating geotargeted audiences, the ability to create audiences from historical visitation, such as visitors to their own locations or competitors’ locations, and more options for delivering those campaigns across the digital ecosystem.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Where Does Mappedin Come In?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables venues to build editable, digitized maps for any use case. Remember earlier when we talked about geofencing? In order to draw the radius or polygon around your target area, you will require a visualization of your venue – whether a shopping mall, stadium, airport, or campus. Heat mapping is one result of combining a digital map with precise location data and through this visual, businesses can better understand foot traffic, how people move through a particular space, as well as where and how to target them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The most fundamental element of location-based marketing is location data. Without this, businesses can not accurately target their potential customers. A digital map allows you to visualize where people are in relation to your target area. The map is a foundational layer to enable heightened visual and location-based experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For a successful proximity marketing campaign, there are three key implementations: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation feature\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" takes care of the second piece for marketers hoping to target customers indoors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s use an example. Shoppers can use Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mapping solutions for malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to search the mall for retailers and services and populate accurate turn-by-turn directions to the destination of their choosing, directly from their mobile device. With blue dot enabled, shoppers can see their precise real-time location as they navigate. Not only is this an improved user experience for shoppers, but businesses can use this location data to serve relevant content to shoppers in the mall. A seamless experience may even have the notification appear \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"within\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" the digital map so that shoppers hoping to take advantage of the offer can simply click the alert and generate easy-to-follow directions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about how Mappedin can enable powerful location-based experiences, let’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"get in touch\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=120&h=80&q=90 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How does it work? What’s the difference between blue dot and wayfinding? What’s the best indoor positioning system? Read on for answers to these and many more questions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation For Buildings\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Blue Dot Wayfinding?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The answer to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"what is blue dot wayfinding\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding\"}},{\"nodeType\":\"text\",\"value\":\" is actually quite simple. Blue dot wayfinding describes a navigation experience that most are familiar with, whether you realize it or not. In popular outdoor mapping apps such as Google or Apple Maps, the movement of your real-time location is reflected with a visual blue dot.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Experience\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Outdoor navigation apps detect your real-time position from Global Positioning Systems (GPS), which are primarily powered by satellites. Indoor spaces, however, cannot rely on satellites to penetrate through multi-floor buildings and provide accurate wayfinding. Indoor mapping companies such as Mappedin must use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" techniques to generate the same blue dot experience that has become so familiar. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Blue Dot: What's the Difference?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While wayfinding and blue dot differ in their dependencies and level of detail, both ultimately perform the same service of guiding a user from a starting point to their end destination. In order to provide \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"}},{\"nodeType\":\"text\",\"value\":\", the software must understand your location as it updates in real-time. This experience is slightly more complicated as it requires positioning infrastructure (discussed in more detail below), but it also yields more accurate positioning and an enhanced wayfinding experience. If a user strays from their path, for example, the navigation will update automatically to guide them back on course. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Standard A-B wayfinding provides a more simple indoor navigation experience but does not require any additional technology. All that is required is for a user to input their start and end destinations, and the map will display the most efficient route from point A to B. Even without positioning, indoor wayfinding can account for multi-floor and multi-destination routes and factor in accessible routes that prioritize ramps and elevators over stairs and escalators. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"cCRE5EiarzoZZVvuJV4lG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Follow Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As users navigate a venue, Follow Mode ensures that the map automatically rotates for every turn along the way without requiring you to manually pan or move the map to keep up. Blue dot wayfinding takes this experience to a new level by having the camera focus on the blue dot in top-down or third person view angles throughout the whole journey. Visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"developer guide\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/camera-controls/\"}},{\"nodeType\":\"text\",\"value\":\" to learn more about Mappedin camera controls. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning Systems (IPS) \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor positioning system is a network of devices used to locate people or objects, specifically in locations where GPS lacks precision or is not an option. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning and indoor mapping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/indoor-positioning-vs-indoor-navigation/\"}},{\"nodeType\":\"text\",\"value\":\" are two separate systems, but can be used in conjunction to provide an enhanced navigation experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bluetooth Beacons\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bluetooth Low Energy (BLE) beacons are likely the most well known indoor positioning technology. Beacons are installed throughout a venue and as smartphone or smartwatches pass by, they pick up on a signal from nearby beacons. These devices are able to calculate the rough distance between beacons, therefore estimating a user’s indoor location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wi-Fi Networks\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wi-Fi networks are used similarly to BLE beacons but where beacons can be battery operated, wi-fi typically requires an external power source. Existing Wi-Fi access point providers such as Cisco and Aruba have added geo-fencing and proximity capabilities to their enterprise offering. Network users running an enabled application can determine their rough location indoors.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5lUpWrzg2NeXFdm7N4Umhg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Radio Frequency Identification (RFID)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"RFID system consists of a transponder, a receiver and transmitter and uses electromagnetic fields to automatically identify and track tags attached to objects. When triggered by a nearby reader, RFID tags transmit digital data back to the reader. RFID tags can be associated with people, equipment, or other objects to quickly find their location indoors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Inertial Measurements\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Many companies, including chipset manufacturers, have used onboard motion sensors built into every mobile phone to perform what is called “inertial navigation” - guessing positions using physical motion sensing and last known position.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geomagnetic\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geomagnetic is perhaps the newest and most cost effective solution to indoor positioning. At Mappedin, we refer to this as infrastructure-free indoor positioning because this solution does not require any hardware installations (e.g. beacons or RFID tags). Using magnetic sensor data from smartphones, digital maps can display a device’s current position. Mappedin works with Apple to provide \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot wayfinding for iPhones\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-imdf-export/\"}},{\"nodeType\":\"text\",\"value\":\" and IndoorAtlas to showcase \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"real-time location for Android\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/real-time-location-for-android-devices\"}},{\"nodeType\":\"text\",\"value\":\" devices. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is the Best System for Achieving ‘Blue Dot’ Indoors?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The best system depends on a variety of factors, including goals for the solution, budget, venue size and complexity, existing infrastructure, number of floors, and more. Because each of these will be unique for every customer, rather than provide a one-size-fits-all suggestion, it is important to look at the following performance criteria:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accuracy:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" What is the realistic accuracy that can be expected under normal or suboptimal conditions? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cost to achieve desired performance:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How much will it cost to implement, own, and maintain? Certain systems may have low implementation costs but require quite a lot of maintenance at an additional cost. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Response time:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How long does it take for the system to respond? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Reliability:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" How well does the solution function indoors? \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For customers who are starting from scratch, we believe Apple’s infrastructure-free is an extremely effective solution and will continue to improve with time. Because no hardware is required, this is a low-risk way to see the impact of having blue dot capabilities within your venue. However, as different indoor environments likely yield different recommendations, Mappedin would love to work with you to find the right indoor positioning solution for your business. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation FAQs\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Maps Finds Your Current Location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The maps find your current location using some form of indoor positioning technology, whether geomagnetic, beacons, wi-fi, RFID, or inertial measurements. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Do You Need an Internet Connection While Navigating?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once the map has been loaded, there is no need to be connected to the internet for blue dot wayfinding from one location to another. The essential blue dot experience does require indoor positioning GPS, but will function without an internet connection. For blue dot using Apple devices, wi-fi should be on but does not need to be connected to venue wi-fi. In this way, positioning systems can see access points and the blue dot experience will work in its more accurate form. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Are All Routes Calculated or Are All Routes Stored As Is?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Routes are stored as is, meaning when the pathing network is fetched on the client application side, it can work offline without an internet connection. Mappedin wayfinding is powered by the pathing network managed in the Mappedin CMS which algorithmically finds the shortest path between two locations on the map. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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While this technology helps customers navigate indoor spaces, it also proves valuable for businesses in another way: by equipping them with valuable insights and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can leverage location data to make smarter, more informed decisions for your business, and ultimately drive increased foot traffic and revenue at your property. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-positioning-vs-indoor-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. Often, these coordinates are represented visually by a blue dot on a digital indoor map to provide additional context to users. Similar to outdoor GPS, users are not required to enter a “Start” destination and as they begin to follow along a route, the blue dot moves with them, providing seamless wayfinding and step-by-step navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning technology and an indoor mapping platform, property managers are able to access \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytical data\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on how their map is used by customers. This includes detailed reports on visitors, how they interact with your space, and their intent while visiting your property. You’re able to gain a better understanding of what your customers are looking for and leverage this information to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1N6NjgTAcWwsEQAohb59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Analytics Dashboard is a comprehensive tool that showcases location-based details of visits, such as user behaviour, most popular location searches, missed searches, language selections, device use, and more. Some trends and insights include:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Number of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Length of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Device Used\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Event Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Quick Link Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Category Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locations Selected from Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Characters Typed During Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"...and more \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leveraging Indoor Positioning Trends and Insights \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once your business is equipped with a powerful indoor mapping platform, you can easily gather insights and visualize trends that will help you make critical business decisions. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull the data into any system with ease, making it simple to explore your venue metrics and track trends over time from any given program. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These insights help you understand your customers better, which in turn helps with customer acquisition and retention. By leveraging indoor positioning data, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, and optimize your venue layout to boost sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify Potential Areas for Investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meet Customer Needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facility managers can generate spatial analytics with maps and better understand user intent through search data, providing a broader picture of what customers are looking for. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently don’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property. If you notice that a large majority of your visitors are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist at your venue, you may consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding Applications\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also break down analytics and look at the different usage across various wayfinding applications within the same venue, or you could go one step further and look at for example, the difference in usage across digital directories at your property. This can give you valuable information such as the word “coffee” is being searched 20x more at one directory location over another. As such, you may consider adding a coffee shop near that directory to garner more sales and cater to your customers. Moreover, with a web application, leveraging analytics such as the device used can help guide other decisions. For example, you might have a venue application built purely for iOS devices, but a large amount of your visitors use Android devices. Then you may consider creating an app for Android devices to reach these customers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrated Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics can highlight real-time events within a space for a variety of purposes, and can be leveraged across different industries for business improvements. For example, tracking important assets such as documents, building material, equipment, employees, etc. can be used to increase efficiencies. Location analytics can also be pulled from other integrations with your indoor mapping software, such as an integrated workplace management system. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when a vending machine breaks, or a fax machine malfunctions, or any other issue occurs, and these insights can be used to make decisions about your property. If you notice that an ATM machine or printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Content, Promotions and Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. For instance, if you notice that visitors are constantly searching for food and drinks at your venue, you could send push notifications of nearby vendors to draw their attention. Indoor positioning enables you to send personalized offers when guests are passing by locations, such as stores or concession stands, to prompt them into making a purchase. If someone is walking by a restaurant at your venue, you could send a “15% off coupon code” to grasp their attention. Alternatively, you can use proximity marketing to notify customers of ongoing sales and promotions happening within your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics help you understand visitors’ routines, and helps you better target them both inside and outside of your venue. With a mobile app, you can target app users and motivate them to visit your property by sending personalized reminders of events, or ongoing deals or services that will capture their interest. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" implemented across your venue, you can also drive attention to events and services by promoting them directly on the screen. Using the indoor positioning analytics, you can explore the results of different tactics and see what campaigns and strategies are working in real-time. This provides you with key information on how you’re attracting customers that you can leverage to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Optimize Your Venue Layout \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics highlight how people move around your venue and can expose ways that your business can optimize its space. If a business can see exactly where customers are at any given time, data can be gathered on what areas of the venue are seeing the most traffic, which areas are being ignored, what paths customers are taking when they walk into your venue, how long they stay for, and whether they wandered aimlessly or went straight to a specific area. These insights can then be leveraged to make informed business decisions that enable space optimization and improve the spatial layout of services to maximize sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If visitors are gathering in certain areas of your venue, you can monetize these spaces by adding paid services, vendors, and amenities in this area. For instance, if passengers gather around a specific area in your airport, you can drive business by adding more retailers. Similarly, in a stadium or arena, you can add concession stands in areas where people are travelling through and occupying the most. No matter the venue, you can monetize popular areas to boost sales for your business. You can also relocate and move around items to make sure they are in the most optimal location to gain attention. For instance, retailers can use real-time analytics to monitor the success of their product placement and displays, and move them away from areas that are ignored. Overall, understanding which areas of your venue garner the most foot traffic helps you optimize your venue layout.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the venue or industry, indoor positioning software can provide you with valuable insights and analytics. To learn more about this technology, and how you can leverage indoor positioning data to benefit your business, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.090634441087613,"src":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=90 2076w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=90&fm=webp 2076w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 10, 2021","updatedAt":"Mar 10, 2022","compose__page":[{"title":"9 Use Cases for Blue Dot Wayfinding","slug":"9-use-cases-for-blue-dot-wayfinding"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Outdoor navigation has become a mindless standard in today’s society thanks to blue dot wayfinding that shows your updated location, but what about indoor navigation? Integrating blue dot technology with your building can enhance indoor wayfinding and digitize your environment. Our devices have become an essential part of our everyday lives. We use them to navigate through the outdoors and with advancements in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" technology, we can navigate the indoors as well. Printed maps that signal “You Are Here” have transformed into a blue dot on our devices, allowing people to continuously reference their whereabouts as they move through a building. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With blue dot wayfinding, getting around can be simple. A blue dot will pop up on your map to signal your precise location, ensuring you know your whereabouts at all times. There is no need to search for a physical map at an amusement park or museum when implementing blue dot at your venue and it provides all of the information visitors need at their fingertips. But the perks of blue dot don’t stop there, blue dot can be implemented in many different industries to provide a number of perks. Here are some use cases for blue dot navigation:  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In-store \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mall directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are a handy tool when searching for a particular store, but blue dot takes this experience one step further. With blue dot technology, memorizing a route from when you first walk into the mall is no longer necessary. Transition from a one-time search for directions to blue dot wayfinding for a guided experience. Shoppers can simply load the map on their devices and locate themselves with the blue dot while navigating through the mall. Shoppers can activate follow-mode to provide further context and ensure they don’t get lost in the event of making a wrong turn. This makes finding your way through the mall easy and accessible to all shoppers. Mall owners and operators can use blue dot insights to reshape your mall. Monitor which stores are driving the most foot traffic and shape your mall accordingly so customers can get the most out of their trip.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot technology goes beyond just navigation and can be used as a tool for proximity marketing. Shoppers can walk into a certain area and receive notifications with the latest deals and sales, ensuring they get the best bang for their buck. Blue dot technology keeps shoppers up to date with current information while making for an enhanced shopping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5BbbAdlKajBAJnvFLacKmC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Grocery Stores\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The demand for online grocery shopping has increased tremendously as it is safe, easy, and efficient for customers. However, the people behind the scenes are in charge of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/grocery-store-picking-and-packing-best-practices\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"picking and packing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" which, without the right tools, can be a long and tedious process. A store associate has to physically navigate the store and pick out groceries before sending them to a customer. This process can be more productive with blue dot as associates can locate themselves in the store and find the most efficient route to purchase products for an order. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot enables shoppers to locate products seamlessly and reduce distance and travel time. If indoor positioning is paired with a digital map, a variety of information can be displayed, such as the price of the product, its product number, how much is in stock, and its precise location, making for an easy trip around the store. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/grocery/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores can optimize shopping paths\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to strategically serve multiple customers along the same route by planning the whereabouts of products and shoppers can plan accordingly to avoid missing items and having to backtrack in the store.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With hybrid-style offices on the rise, it's no secret that employees will be interacting with the office in new ways. The future of the pandemic remains unknown, leaving contact tracing procedures still in effect. Blue dot technology creates an easy-to-use contact tracing system that makes for a stress-free return to work. Avoid making employees fill out tedious forms regarding exactly who they have interacted with. Instead, implement blue dot technology for a safe and effortless return to the office. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to blue dot’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"seamless wayfinding around the office\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", blue dot keeps track of other employees you have come into contact with in the event of an outbreak. Blue dot can identify when employee devices have come into close proximity with one another and collect the spatial and temporal data of each encounter. Blue dot relies on employee devices to provide a hardware-free system that can utilize real-time data of the time, duration, location, and proximity of a contact event. Utilize data from blue dot technology to prevent future outbreaks and send out notifications to employees accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6ei44b8vCLdYt77MUSEe9X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can use blue dot and proximity messaging to alert travellers of flight delays and gate changes, providing directions and accommodations from their current precise location to avoid confusion. This technology can also alert travellers to the nearest coffee or car rental service, ensuring the information they need is at their disposal.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While seamlessly allowing visitors to navigate their way through the airport, airports can implement blue dot technology to manage the potential risk of diseases to travellers and employees. Blue dot technology can provide location-based information to monitor where infectious diseases are coming from based on your location in the airport. Airports can then prepare for incoming diseases and outbreaks across the world based on indoor positioning in the airport, and respond accordingly using real-time data from blue dot insights. Prepare for outbreaks using the insights from blue dot navigation in the airport and track the foot traffic of flights and gate areas, helping deliver a safer experience for travellers. Blue dot technology can examine flight schedules and anonymous ticket sales data to pinpoint disease hotspots and predict the risk of disease being re-imported to the country. Stay one step ahead of global disease using blue dot’s data analytics to monitor the spread in airports. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mFg3NimwxbvmqEvr6pb9x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Seat 225 section B” can be a difficult seat to find when you accidentally enter through the wrong gate or entrance. With blue dot wayfinding, locating your way through a complex stadium is simple. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums are using blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to go beyond just simply notifying a visitor of their surroundings. Get notifications when the game is starting to make sure you don’t miss a second of the action. With blue dot technology, visitors can order food right from their seat and have an employee bring it right to them, making sure visitors see all the full game they paid for. Avoid making visitors miss part of an exciting game waiting in line for food, with blue dot technology.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Health Care\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Time is precious in a healthcare facility, that's why blue dot can help. Blue dot allows visitors to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"easily navigate their way through hospitals\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", saving time and reducing stress. Blue dot can also be helpful for employees by allowing health care workers to implement asset tracking and take stock of their equipment. Employees can tag equipment and then utilize blue dot to quickly find its whereabouts in these large, complex facilities whenever they need it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SlBktIQAN20KIrlNjmVmK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Amusement Parks\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"map of an amusement park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a helpful tool when finding yourself in an endless loop of roller coasters. With blue dot wayfinding, you can ensure you know where you are within the park at all times and easily find the rides you are searching for. Plan your route with blue dot wayfinding and use a portable map on your phone to know where the nearest desired food and activities are. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Energy is high when surrounded by rollercoasters and it's easy for kids to run wild. Amusement parks can create a park app with a digital map that allows users to share locations with one another. When dealing with antsy children, be “in the know” with a blue dot and ensure your child's safety by knowing their whereabouts in the amusement park. Use location sharing permission levels to accommodate visiting with a large group of friends, class trips, summer camp, etc. Blue dot functionality can include security detail, enabling emergency services to be immediately dispatched to your location in the event of a crisis. Blue dot navigation provides an extra sense of security to keep your friends and family safe while enjoying a fun day at the park.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. Museums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Experience a guided tour \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/museums-art-galleries/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"through a museum with indoor maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and a blue dot navigation system. A visitors' journey through the museum can be enhanced when receiving detailed information whenever they approach a specific exhibit or piece of art. Rely on a blue dot navigation system to create a digital experience that highlights innovative learning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3lAjzRBUL4XJELiZvnW50x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. Parking Lots\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding a parking space can be an irritating task, especially with the added annoyance of scrambling for change to put in a meter. Luckily, this process is becoming obsolete with the implementation of blue dot technology. With blue dot, you can pay through your phone and receive notifications on when your parking time is running out and even receive the option to add more time to your payment. When time is expiring, users can quickly see their location on the map and navigate back to their parking spot using blue dot technology to make parking more convenient.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These examples are just the start to utilizing blue dot technology. Mappedin offers a blue dot that can accommodate all. Visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about blue dot and see how this technology can benefit your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.332129963898917,"src":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=120&h=90&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=240&h=180&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&h=360&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=720&h=540&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=960&h=721&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=1440&h=1081&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=120&h=90&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=240&h=180&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&h=360&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=720&h=540&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=960&h=721&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=1440&h=1081&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 27, 2020","updatedAt":"Jan 10, 2022","compose__page":[{"title":"Real-Time Location For Android Devices","slug":"real-time-location-for-android-devices"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We've discussed free systems that power indoor positioning on iOS devices - but what about Android?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An Indoor Positioning System (IPS) performs similarly to a GPS, except focused on the indoor built environment. This technology can be used to accurately locate people and objects within a building. Blue dot wayfinding, on the other hand, is a specific experience powered by IPS. The blue dot on a map serves as a “you are here” indicator and reflects a user’s current position. A good blue dot experience is made up of an IPS and a digital map. To learn more, we discuss evaluating IPS providers and blue dot in depth in our blog, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/what-is-blue-dot-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Blue Dot Wayfinding?\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cost is a common barrier to accurate real-time positioning, as many of these systems require physical infrastructure that not only has a large upfront cost, but also ongoing maintenance costs to consider. Providers like Apple have tried to make these systems more accessible by creating an IPS that does not depend on expensive hardware. Through their work with companies like Mappedin, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Apple can offer a free blue dot experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on a venue’s digital map. The only drawback? This experience primarily works on iOS devices.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2wM3erlAwq49EXqpP9eY3f\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So what about Android?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Companies like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.googleadservices.com/pagead/aclk?sa=L&ai=CbnpyDEqQX8-xD4aBgwbvqIOgBsuFh91fx6joyLMMpI3GuZYLCAAQASC5VCgCYP2glIHoA6AB4PTuqwLIAQGpAgAbfZJZ5bM-yAPYIKoET0_QKUfpwf2e1GGmWDD3OZWpe5BdVQKKjAQW2-7dkadqOq6rAsJwhBynW7MH3ovpqAx93dGhL3QR-sAvb1IlQIAXRy428oxdDkuciY4Fg9DABMqtzNSnA4AFkE6gBlGAB4iLkdQBiAcBkAcBqAemvhuoB_DZG6gH8tkbqAfz0RuoB-7SG6gHytwbqAfC2huwCAHSCAUQAiCEAZoJJ2h0dHBzOi8vd3d3LmluZG9vcmF0bGFzLmNvbS9ncm91bmRzYWdlL7EJpTg1vFbF9_m5CaU4NbxWxff5-AkBmAsB4AsBqgwCCAE&ae=2&ved=2ahUKEwjFiP3u9sXsAhWZQc0KHeDaBZEQ0Qx6BAgcEAE&dct=1&dblrd=1&sival=AF15MECHBO49IOeCgMDhnLnr99r6bWZA7Nmt9VM7I9Jp_d-l3S2DarQpevrAuFSbRe3aBiiHcfqIrUJOGDd2BF6rD4HkJu5CrBdGJCv2QH3lOIYcdlWJjxtHDJfzNNWLQR4DH-ejFey2JOk6eb3sW3Tjmlsn9ExZcw&sig=AOD64_3sslLVFyn858xXW2KfJsp6fqjfVA&adurl=https://www.indooratlas.com/groundsage/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IndoorAtlas\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are working on solutions that utilize similar techniques to Apple, but that also support Android devices. Their platform is highly scalable and does not depend on expensive hardware in order to produce a device’s position. Considering that in 2020, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://gs.statcounter.com/os-market-share/mobile/worldwide\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android devices held just under 75% share\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of the worldwide mobile operating system market, it is hugely beneficial to consider these devices as location technology advances around the world. IndoorAtlas provides a complete tech stack along with the building blocks for companies to add features such as geofencing, asset tracking, location intelligence, and more to their applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot wayfinding can serve many use cases across different industries. In a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping mall\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", for example, real-time positioning can greatly reduce visitor confusion. With these systems in place, businesses can integrate additional location-based experiences such as proximity marketing, wait time planning applications, and more, all with the goal of improving the user experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are other use cases, however, where IPS and blue dot become essential for user safety. There is an increased need for contact monitoring to help slow the spread of COVID-19, yet traditional softwares have a difficult time detecting contact events as people move inside and around buildings. By combining IPS and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact tracing applications focused on the indoors\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", businesses can assist in keeping their employees safe. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2BObunLAoAC1tq6ltScVNK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Similarly, accurate and real-time location information can make all the difference in an emergency. In our blog \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7 Ways Indoor Mapping Helps with Disaster Management\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we discuss how blue dot technology can help users and emergency services. In a crisis, this technology can be imperative in keeping people safe which is why the solutions provided by Apple and IndoorAtlas are critical in ensuring that this software is accessible to all, regardless of device or operating system. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We will continue to highlight providers that are helping to solve the indoor positioning challenge across both iOS and Android devices. To learn more about integrating indoor positioning systems and digital maps, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6372767857142858,"src":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=120&h=73&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=240&h=147&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&h=293&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=720&h=440&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=960&h=586&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=1440&h=880&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=120&h=73&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=240&h=147&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&h=293&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=720&h=440&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=960&h=586&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=1440&h=880&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Sep 25, 2020","updatedAt":"Jan 10, 2022","compose__page":[{"title":"State of the Location Industry","slug":"state-of-the-location-industry"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We have a unique, front-row seat to the rapid evolution of Indoor Positioning Systems. From our position, here's how we see the current state of the indoor positioning market.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1UdeH9G5hKho7iy8g079Xg\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Whitepaper","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/26jilURrgYa6aRcUyKchpM/4de5f9514291fdcdd489b1a71c96d839/satellite_against_sky.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 20, 2020","updatedAt":"Mar 10, 2022","compose__page":[{"title":"What is Blue Dot Wayfinding?","slug":"what-is-blue-dot-wayfinding"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this blog, we will cover the various pieces that are required to create the indoor Blue Dot experience everyone has come to know and love. There are many technology options that can be used at each step, some of which we outline below.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So, what is Blue Dot wayfinding? “Blue Dot” references the little blue circle we have all become familiar with in outdoor navigation applications such as Apple Maps and Google Maps. That little blue circle is really just a designed component to show your current, real-time position.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-real-time-web-positioning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As previously discussed,\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" your real-time position is detected in the outdoors from GPS (Global Positioning System) which is primarily powered by satellites. With indoor spaces, we cannot rely on that system and as an industry, have had to find other techniques to generate the same Blue Dot experience that we’ve become so familiar with.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three main components to a good Blue Dot experience;\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital map\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IPS (Indoor Positioning System)\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wi-Fi configuration\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A Digital Map\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin takes old property blueprints and turns them into a usable, digital asset. This digital map can be used across a variety of experiences and outputs, including wayfinding. This map becomes the foundation of the Blue Dot experience. It is critical that properties have a tool like Mappedin’s to easily maintain their maps and make changes, as there is nothing more frustrating than a wayfinding experience, Blue Dot enabled or not, that isn’t accurate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5oNZXGN9lubMoIlzgbmMXm\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Separate from the creation and maintenance of a digital map, properties need the ability to expose these maps for the purpose of wayfinding to their visitors. There are many options for this including products like Mappedin Web and Mappedin’s Mobile SDK. Regardless of implementing Blue Dot and real-time positioning, it is critical to build a mapping and wayfinding product that is intuitive, that has simple “to” and “from” entry fields, and so on. This is the basis for the Blue Dot experience and can be built to work with or without it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1LLftkSyyl1zj8mrilejWD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Read more about Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-web\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" products, both of which are critical parts in the foundation of a good Blue Dot experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning System (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has worked with a variety of IPS (Indoor Positioning Systems) and providers. Regardless of venues that use Bluetooth beacons, inertial nav, geomagnetic, Wi-Fi, or some combination of these, it’s important to work with a vendor that understands the benefits to each and, ideally, someone who can work with a method of sensor fusion (a combination of as many of these as possible).\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Questions to ask about your positioning system:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Real accuracy (as opposed to theoretical accuracy):\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" What is the realistic expectation under normal or sub-optimal conditions? For reference, accuracy of assisted GPS is approximately three meters outdoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Cost to achieve desired performance: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How much will it cost to implement, own, and maintain? For example, your implementation and ownership costs may be low, but the system might require a lot of maintenance at an additional cost.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Response time: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How long does it take for the system to respond? For example, on-device calculations are faster than server-side ones, because of the latency involved for the signal to travel there and back.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reliability: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How well will the solution function indoors? New systems sometimes get a pass when they start out buggy, but navigation is often mission-critical.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The common barrier to a good real-time positioning system and Blue Dot experience is cost. Many of these systems require hardware and infrastructure that not only have a large upfront cost, but also ongoing maintenance costs to consider. This is where vendors like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Apple and their IPS solution\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" come in. Companies like Apple are making IPS free from infrastructure and setup costs by enabling Digital Mapping vendors and property owners to “survey” their venue within Apple’s survey app to create a grid. That grid works with existing Wi-Fi to send positioning data to whatever application is using it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4WvrF8R2wgUKaSYdatUr3e\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Regardless of the type of positioning system you choose, it is important to remember that none of these, no matter how accurate they claim to be, will provide you with a singular Blue Dot position. These systems work in circles to provide a circle of accuracy (i.e. 4M, 6M, 15M, etc.) and the latitude and longitude that references the middle point of that circle. Venues must keep in mind that the middle point is simply that - a middle point - and is a guess at where a user may be within that circle of accuracy. Which leads us to our final critical component to a good Blue Dot experience, the Wi-Fi configuration.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"51c0VQjuzlRRUIks4npMJD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wi-Fi Configuration\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Venues with Wi-Fi that has been configured to account for the number of access points (the more the better), location of these access points (taking room size, open space, etc. into consideration), and consistent signal strength gives an IPS the best chance for accuracy. A venue’s commitment to strong network infrastructure is the foundation of an accurate Blue Dot position. This also seems to be the most commonly missed item within venues looking to implement Blue Dot experiences. Some simple tweaks and improvements can make all the difference in terms of laying good groundwork for accurate positioning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin's solutions and how we work with other technologies to provide accurate indoor mapping experiences, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today or subscribe below.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"totalCount":11}},"pageContext":{"topicName":"Positioning","topicSlug":"positioning","categoryName":"Product","categorySlug":"product","numPages":1,"limit":15,"currentPage":1,"skip":0}},
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