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    "result": {"data":{"contentfulComposePage":{"title":"Location-Based Marketing for Airports: Personalizing the Airport Experience","seo":{"title":"Location-Based Marketing for Airports | Mappedin","description":"Learn how to deliver an exceptional passenger experience with location-based marketing! "},"content":{"author":"Lucy Bragg","publishDate":"May 26, 2022","updatedAt":"May 26, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With large amounts of passengers travelling through an airport on any given day, there is great potential for improving the airport experience with location-based marketing. Eliminate travel stress, encourage passenger spending, and provide exceptional service with indoor navigation technology. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4Y4Lj49fkaVP60HMTeg3fo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (or proximity marketing) is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to retail stores, events happening within their area, and more. A common location-based marketing strategy is to send real-time mobile notifications to visitors through a mobile app or mobile service when they are within a certain distance of a store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Marketing Work for Airports?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-for-colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", airports can use location services and indoor positioning technology to target visitors based on their current location. There are several technologies available, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through an airport. In order to execute a functional and successful location-based marketing strategy, you must have an understanding of a user’s current location through positioning layered with a digital airport map, and users must opt-in to receive notifications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages of Location-Based Marketing for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with its unique targeting ability and the opportunity for impact throughout the buyer journey, location-based marketing has several other advantages for airports. It enhances functions such as wayfinding, flight information, loyalty programs, and acts as an additional channel to increase non-aeronautical revenue streams. Driving relevant and timely location-based campaigns enables airports to increase mobile user engagement and create personalized passenger experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Engaging Airport Visitors in Real-Time\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As travellers frequently turn to their mobile devices for immediate answers, it is critical that airport marketers leverage mobile (through airport apps or mobile services) to address the key concerns of their target audience. How far is the boarding gate? Is there a restaurant nearby? What are the security wait times? The main challenge lies in timing. How can airports ensure the right message gets delivered at the right stage in the passenger journey? By targeting users in real-time with location-based advertising. If someone is within 20m of a duty-free store for example, you can send them a 10% off coupon code to encourage spending. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7teeUcmMUAmcbYBANLilN4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Understanding the Passenger Behaviour\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor location-based technology combined with real-time analytics helps airports better understand and predict passenger behaviour. In turn, marketers can send highly relevant and personalized messages, providing passengers with better ways to find and enjoy the services at the airport. Passengers can avoid filtering through content that does not appeal to them, and receive well-timed notifications that align with their interests. For example, if a passenger previously bought from a retail outlet in the airport, they can be advised of an exclusive promotion the next time they pass by the store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Experience: Less Stress Means More Spending\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stress can have a negative impact on the passenger experience and can greatly discourage passengers from making the most of the services and retail offerings available to them. However, location technology presents opportunities for marketers to update passengers along their route and notify them of boarding times. Knowing there's thirty minutes to spare, they are more likely to browse duty-free shops or grab a quick bite to eat before their flight. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.wired.com/2011/09/why-being-relaxed-makes-us-spend-too-much-money/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Research also indicates that being relaxed has a positive impact on customer spending\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", meaning relaxed passengers are likely to spend more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5CwrwDB8ak72m6XJ3VMyIj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Does an Effective Location-Based Marketing Campaign Look Like?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are several ways airports can launch a location-based marketing campaign. Let’s explore some examples:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Keep up with passengers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". Passengers are constantly moving and catching them at the right moment is challenging. Location-based marketing can be used to connect with travellers who want to receive real-time push notifications, alerts, and emails. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hyperlocal marketing.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" When your target audience enters a very limited geographic area, such as an airport checkpoint or parking lot, trigger messages that are extremely relevant. Consumers greatly appreciate extremely relevant messages and special discounts. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Utilize smart spaces.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Beacons, wi-fi, and other indoor positioning technology platforms allow retailers and individuals to engage through interconnected networks. Being able to push relevant ads or offers for products while a customer is in-store is becoming more commonplace.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using Location-Based Marketing Successfully for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports can successfully leverage location-based technology to provide an array of digital services to passengers. Seamless indoor navigation to airport checkpoints, location specific information in real-time, personalized deals and promotions, and more. Here are some additional ways to deliver an end-to-end passenger experience with this strategy: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When a passenger enters the airport, immediately trigger an update on the status of their flight \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Once a passenger has arrived at their destination, send a push notification of their baggage carousel number\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Target users with relevant offers on retail and dining based on prior purchases and points of interest\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Targeting Customers Based on Timing and Location\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing improves the passenger experience by providing personalized updates, directions, and tips based on real-time locations and interests. When passengers are passing by specific airport checkpoints, such as the check-in counter, trigger a notification of the security wait times. Provide updates of how long it will take to walk from security to the boarding gate, and convey relevant retail deals and promotions along the route. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7C1VfKaSbdA9iHwjbIHTP5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Choose the Best Location-Based Marketing System for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are many proximity marketing platforms to choose from. Airports must find a product that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identifies a target audience (or potential customers) within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"digital, interactive maps that make navigation simple for passengers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". With an indoor mapping platform on-hand, travellers can enjoy seamless outdoor-indoor navigation and combined with precise location data, airports can better understand foot traffic, how people move through the space, as well as where and how to target them. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7m9TARuSRWLbWFLc5g9X8p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The most fundamental element of location-based marketing is location data. Without this, airports can not accurately target their potential customers. A digital map allows you to visualize where people are in relation to your target area. The airport map is a foundational layer to enable heightened visual and location-based experiences. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-Based Marketing for Airports FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Proximity Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity marketing is also known as location-based marketing. There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation feature\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" takes care of the second piece for marketers hoping to target airport passengers.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Push Notifications & Geofencing Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. When a prospective or existing customer is within a predefined proximity (or geofence), a location-based push notification is triggered to their mobile device. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Start Engaging Mobile Users With Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By tapping into indoor location-based technologies, airports can start engaging with their target audience through mobile services. Many marketing leaders often find it challenging to leverage the right location-based marketing strategies. It is important to focus on a solution that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increases passenger experience\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stays relevant to your passengers and is scalable over time\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Uses communication channels effectively, whether it is through social media, email, or mobile notifications\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Has mass appeal but can still focus on segments important to the retailers and services in your airport\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]}","references":[{"contentful_id":"4Y4Lj49fkaVP60HMTeg3fo","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4Y4Lj49fkaVP60HMTeg3fo/5021814c6f4323ab3015787f2ab1b0bd/airport_window_with_plane.jpg","contentType":"image/jpeg"}},{"contentful_id":"6iQ9orvWkxDRCKKiOkoJH3","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6iQ9orvWkxDRCKKiOkoJH3/dd155a06d8a37aa30ec0edf2ca39043c/man_holding_phone_with_digital_indoor_map_mappedin_blue_dot_positioning.jpg","contentType":"image/jpeg"}},{"contentful_id":"7teeUcmMUAmcbYBANLilN4","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7teeUcmMUAmcbYBANLilN4/08e9f28b4c1340fa7edd5dbc754964b2/airport_4.jpeg","contentType":"image/jpeg"}},{"contentful_id":"5CwrwDB8ak72m6XJ3VMyIj","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5CwrwDB8ak72m6XJ3VMyIj/53a6e6e2006da0762c4ae893b2ef7756/travellers_suitcase_airport.jpg","contentType":"image/jpeg"}},{"contentful_id":"7C1VfKaSbdA9iHwjbIHTP5","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7C1VfKaSbdA9iHwjbIHTP5/bea9ffc28ffff645da1658a16acc39c4/airport_travel.jpg","contentType":"image/jpeg"}},{"contentful_id":"7m9TARuSRWLbWFLc5g9X8p","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7m9TARuSRWLbWFLc5g9X8p/e03683aa3a2ff1a1a23df49bc823053d/Directory-3928.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7C1VfKaSbdA9iHwjbIHTP5/bea9ffc28ffff645da1658a16acc39c4/airport_travel.jpg"}},"pdf":null,"relatedPosts":[{"title":"Location-Based Marketing: What is It? And Why Do You Need It?","slug":"location-based-marketing","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"May 5, 2022","updatedAt":"May 11, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: What is It? And Why Do You Need It?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing. What is it, how does it work, getting started with this strategy, and how Mappedin can help. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is a tactic that utilizes a person’s physical location to target them with personalized messages. Using location data, marketing teams are able to reach consumers based on qualifiers such as proximity to a store, events happening within their area, and more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"015N2uYwxXm1SxV1vS8iPy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In order to target a user based on their current location, businesses can tap into GPS for outdoor environments and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning for buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". There are a variety of technologies that can be used, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate the indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are two key requirements in order to have a functional location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications before businesses can send promotional alerts and messages.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Should You Use Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing, also referred to as proximity marketing, is effective across customer lifecycles, from discovery and purchase, to engagement and retention, making it a powerful strategy for marketing teams. Whether your campaign goal is brand awareness or to drive purchases, location-based marketing allows businesses to capitalize on the current buying stage of their target audiences.    \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6TxKWTfI1p7XINDE87cELw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with its unique targeting ability and the opportunity for impact throughout the buyer journey, location-based targeting has several other advantages to marketers. From location-based segmentation and attribution, to capitalizing on impulses with relevant content, it is worth exploring how this marketing strategy can improve the customer experience as well as customer loyalty. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Segmentation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With location-based marketing, marketers have the ability to segment potential customers and send highly relevant and personalized offers and messages to those nearby.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.blog.udonis.co/mobile-marketing/location-based-mobile-marketing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" survey done by Statista\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", 89% of marketers say the top advantage of using location-based marketing is sales. Moreover, Businesswire’s report shows location-based advertising campaigns are twenty times more successful than those that are not location-specific.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convert Temptations into Sales\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Successful location-based marketing campaigns will capture customers when they are receptive and can transform impulses into sales. In a shopping mall, for example, retailers can use proximity marketing to notify nearby shoppers about in-store events or promotional deals. Another strategy that retailers can deploy is to target shoppers who are browsing a competitor’s store. A shoe store, for instance, could send an alert to those who enter the shoe store down the hall that lets them know they are running a 20% off campaign.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2A6oj7y53wbOmFqoGEaeZ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Attribution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based attribution helps marketers understand the effect of their strategies and the real-world impact they have on sales. Because consumers rarely move without their mobile devices, higher levels of attribution precision and overall location intelligence are possible. By better understanding the customer journey with a digital map, businesses are able to connect the online and offline behaviours to understand purchase patterns, customer journey mapping, and of course attribution measurement.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: What Works and What Doesn't\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is a great fit for any and all retailers, grocery stores, restaurants and any other physical location that people visit. While location-based marketing is a great fit for most, there are exceptions. Businesses that sell extremely common household products such as toothpaste or milk, for example, are not a great fit for proximity marketing. Industries that collect and process sensitive data are also likely to encounter challenges with this marketing tactic. Hospitals and healthcare facilities, for example, must follow strict regulations and codes of conduct.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: Where it Works\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Any business with a physical location is the best fit for location-based marketing because of its ability to geofence and geotarget certain areas. Some of these industries include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"College and university campuses  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"f0sGtAfPfIVOgd1Bv71ry\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Types of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.forbes.com/sites/forbestechcouncil/2019/06/27/getting-started-with-location-based-marketing/?sh=428e995657ba\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"three main components\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of location-based marketing are geofencing, geotargeting and geo-conquesting.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geofencing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. One way to determine this area is to draw a radius around a point of interest, the assumption being that when mobile device users enter this circle, they are visiting the nearest location. A more accurate approach is to use polygons, which include irregular shapes, and allow businesses to draw precise, virtual perimeters around the physical structure of the point of interest.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geotargeting\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once the geofence has been established, geotargeting is the process of creating audiences based on their current or historical visits to real-world locations. Using these audiences, marketers can deliver ads and content that are relevant to this geographic data. Those who frequent bookstores, for example, might be placed into an audience for a reading campaign.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geo-Conquesting\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shoe store example above is a display of geo-conquesting. The goal of this tactic is to convert a competitor’s customers into your own. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geo-conquesting is when marketers create audiences from visitors of competitive locations with the purpose of converting those customers into their own. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Trends in Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As more and more companies invest in proximity marketing, several trends have emerged.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hyperlocal Content \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Businesses are investing more time breaking down and understanding their target audiences and potential customers in order to provide hyper localized and relevant content. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mobile App Content\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the past several years, companies have begun localizing their mobile app content in an effort to further personalize the experience. Not only does this tactic provide a positive user experience, but businesses are able to collect valuable data on mobile app users to further segment them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Smart Building Integrations \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/offices/your-guide-to-smart-buildings/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are physical environments that allow people to interact with interconnected networks and technologies. As businesses and individuals alike continue to adopt smart devices, there will be more ways to incorporate location-based messages and alerts.        \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1274T3G8chwAKfVChXKUWE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are a variety of software companies that offer or facilitate proximity messaging and choosing the right one for your business is no easy task. Here are some things to consider when evaluating providers: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Scalability\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cost\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Support\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Features\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobility\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reporting \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"APIs and data syncs\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Getting Started with Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As marketing teams prepare to test proximity marketing tactics, they can easily begin with simple geotargeting tools provided by tech giants such as Google and Facebook. These solutions make the process fairly simple and will deliver ads in real-time to audiences visiting certain locations or geographic areas. As business needs grow and become more sophisticated, marketing teams should consider software tools that allow for more customization when creating geotargeted audiences, the ability to create audiences from historical visitation, such as visitors to their own locations or competitors’ locations, and more options for delivering those campaigns across the digital ecosystem.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Where Does Mappedin Come In?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables venues to build editable, digitized maps for any use case. Remember earlier when we talked about geofencing? In order to draw the radius or polygon around your target area, you will require a visualization of your venue – whether a shopping mall, stadium, airport, or campus. Heat mapping is one result of combining a digital map with precise location data and through this visual, businesses can better understand foot traffic, how people move through a particular space, as well as where and how to target them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The most fundamental element of location-based marketing is location data. Without this, businesses can not accurately target their potential customers. A digital map allows you to visualize where people are in relation to your target area. The map is a foundational layer to enable heightened visual and location-based experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For a successful proximity marketing campaign, there are three key implementations: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation feature\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" takes care of the second piece for marketers hoping to target customers indoors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s use an example. Shoppers can use Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mapping solutions for malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to search the mall for retailers and services and populate accurate turn-by-turn directions to the destination of their choosing, directly from their mobile device. With blue dot enabled, shoppers can see their precise real-time location as they navigate. Not only is this an improved user experience for shoppers, but businesses can use this location data to serve relevant content to shoppers in the mall. A seamless experience may even have the notification appear \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"within\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" the digital map so that shoppers hoping to take advantage of the offer can simply click the alert and generate easy-to-follow directions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about how Mappedin can enable powerful location-based experiences, let’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"get in touch\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Blue Dot Navigation For Airports","slug":"blue-dot-navigation/airports","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Mar 24, 2022","updatedAt":"Mar 24, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Transportation","slug":"transportation"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Planning your next flight? Find out how airports can use digital maps with blue dot navigation to provide the best travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1QNXEc4LJm5OuTvO0v3t7p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What is Blue Dot Navigation?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning, users can see their precise location represented by a blue dot within the context of an indoor map. Similar to outdoor GPS, users are not required to enter a \\\"start\\\" destination and as they begin to follow along a route, the blue dot moves with them, providing an enhanced navigational experience. This is also known as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Indoor Positioning System (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide wayfinding and additional context to users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1AkMwkG19zFe7OIeUoAle2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"The Future of Aviation with Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning and wayfinding, passengers can receive a personalized journey with turn-by-turn directions from the moment they park their car to the second they arrive at their gate. Instead of rushing to catch a flight, this technology guides passengers through crowded airports in the most efficient way possible, ensuring a seamless and stress-free travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Use Blue Dot Navigation for Airports?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While booking a flight is fun and exciting, navigating through an airport is not. Locating busy terminals and departure gates can be stressful, especially when timing is of the utmost importance. With blue dot technology, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/the-importance-of-an-indoor-navigation-system-for-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"airports can make navigation simple\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" by providing helpful directions and additional context to travellers. Integrated with proximity messaging, airports can also send alerts to passengers of delays or interruptions along their route. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Find Your Ride\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding your way around an airport doesn’t have to be confusing. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital mapping and navigation technology\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" helps you promptly locate your boarding gate, terminal, baggage claim, and the closest ticket counter. You can also navigate the shortest route between multiple stops and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/blog/2022-03-23-augmenting-directions/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"determine how long it will take to reach important airport checkpoints\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling you to plan your trip ahead of time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5vAyWtX8jKvc0A5Hf6EhLO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stay Up-to-Date\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With digital mapping technology, airports can provide passengers with up-to-date travel information regarding flight delays and cancellations, gate changes, weather conditions, and more. For instance, personalized messages can inform passengers that they’re scheduled to board the plane in half an hour. This information can also be accessed with digital directories throughout the airport, or on QR codes placed on plane tickets. With real-time travel information available at your fingertips, keeping track of flight changes is simple.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Gain Insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A navigation system also \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"provides airports with valuable insights and analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Airports can better understand how travellers move through the space, analyze search data to determine the most popular destinations, view top category selections, device usage, and more. These insights can be used to redesign the airport layout to avoid overcrowding, optimize passenger flow, and ensure the most popular amenities are placed in the most optimal locations. Missed searches can also indicate areas of potential investment that would drive increased revenue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"78iDCjWo90n8a4ML1TiY5l\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Outdoor-Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With an indoor mapping platform on-hand, travellers can enjoy seamless indoor outdoor navigation at airports. Simply locate the closest parking to your terminal, populate the fastest route to the airport entrance, and follow step-by-step directions to your boarding gate. This navigational tool also ensures a seamless connection from the airport to your hotel through shuttle services, delivering an enhanced passenger experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Real-Time Facilities Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Mappedin’s platform, facilities teams can edit maps in real-time, meaning visitors can rely on accurate directions and information at all times. From long-term venue changes, to small or temporary changes, airports can ensure that maps are consistently up-to-date. For instance, if a particular area is closed, you can mark this as off-limits on your map and redirect visitors through a different route. You can make quick changes to labels on the map, rearrange rooms and amenities, customize branding, and much more. These tools make maintaining, updating, and growing your maps a simple task. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"A Variety of Solutions to Fit Your Journey\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Passengers can access digital maps from a variety of touchpoints including web, mobile, and digital directory displays. Airports can implement this navigation technology into their existing mobile apps, on their website, or on printed materials through QR codes for directions and updates on-the-go. With digital directories in key locations, such as boarding gates, passengers can get flight updates while they wait to board the plane. With a wide array of digital mapping solutions, airports can enhance the travel experience from all angles. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"43Y9HDOXQzLu6NvApGt6cq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Transportation Reimagined\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/indoor-mapping-in-airports-enhancing-the-passenger-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can provide seamless navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for thousands of passengers on a daily basis with an integrated transportation hub. With Accessibility Mode turned on, individuals with accessibility needs, such as families with strollers and individuals bound to wheelchairs, can populate routes that prioritize ramps and elevators over stairs. Indoor navigation systems can also operate with voice commands or written instructions to ensure that maps are attainable and accessible to all.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Create a Smart Travel Environment\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can create a smart travel environment by combining accurate positioning and blue dot wayfinding with a digital map. Along with providing the fastest route, indoor mapping technology can integrate with ads, promotions, and proximity messaging to highlight retail offerings. Indoor positioning technology can notify passengers of a sale at a nearby retail space or simply highlight a key destination for travellers such as security check-in or baggage claim. Moreover, airports can improve operational efficiency through \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/4-use-cases-for-indoor-maps-at-transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"data-driven space planning and asset tracking.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets Mappedin Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Mappedin’s indoor mapping platform, convert 2D blueprints of your airport into digital, intuitive, 3D transit maps. Using our simplified \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Creator and Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", make edits to your map in real-time and distribute the latest changes and property details across multiple platforms including web, mobile, and directory kiosks. Mappedin's permission levels allow facilities teams to collaborate in one centralized tool, simplifying your workflow and map management.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7teeUcmMUAmcbYBANLilN4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Blue Dot Navigation For Airports Frequently Asked Questions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do You Need an Internet Connection While Navigating?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No. Once the map has been loaded, you do not need an internet connection for blue dot wayfinding. The blue dot experience does require indoor positioning, but will function without an internet connection. For blue dot using Apple devices, wi-fi should be on but does not need to be connected to the venue wi-fi. This way, positioning systems can see access points and the blue dot experience will work in its more accurate form.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Is An Indoor Positioning System Without Beacons?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Infrastructure-free systems do not require beacon technology, and rely solely on a user's mobile device and the WiFi within a venue. Apple’s indoor positioning is an example of this as it uses your existing WiFi to achieve GPS-level accuracy in indoor spaces by using the radio frequency (RF) patterns of your WiFi access points. Infrastructure-free in this case is a cost effective solution. Positioning systems that utilize hardware such as beacons can be implemented to supplement infrastructure-free solutions but can come with a large price tag both to set up and maintain over time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Other Technologies Can Be Integrated With Indoor Navigation Systems?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are several integrations that can be layered onto an indoor map. Indoor positioning technology can be used to pinpoint a user's precise location and enable other experiences such as location sharing and proximity marketing. Augmented Reality (AR) can be layered on top of the digital indoor map to provide another level of context for users and to further enhance the travel experience. Users can simply hold their device within the venue and see virtual elements that deliver relevant information.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"transportation hub mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on our website, or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for a free airport wayfinding demo.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4981392876129718,"src":"//images.ctfassets.net/wdjnw2prxlw8/78iDCjWo9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Cases","slug":"use-cases"},"topic":{"name":"Transportation","slug":"transportation"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems are upgrading the way that passengers and employees \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"navigate through an airport\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Airports are large and complex venues that can create confusion for visitors. Indoor positioning systems can minimize this stress and create an easy and efficient airport experience, whether it be for the benefit of travellers or employees working within the venue. Here are some ways\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be used to deliver an enhanced and unique airport experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5s7R0UhHFP1WwIqfaX8vQE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Intuitive Wayfinding \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Turn-by-Turn Directions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navigating through a congested airport can create anxiety and stress, particularly when travellers are in a time crunch for a flight departure. With intuitive wayfinding systems, passengers and employees can get turn-by-turn directions from their exact location to any point of interest on the 3D digital map. Indoor positioning systems show users their current location among airport amenities and calculate the fastest route to their destination in real-time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Passengers can plan their trip to the airport based on the amount of time it takes to get to security checkpoints, a boarding gate and other important airport checkpoints. Smart Search can help travellers discover more around the airport by allowing users to search for keywords to receive a list of amenities or other locations. For example, a traveller can search “perfume” and be directed to a list of duty-free shops that are selling perfume and even receive information on deals and discounts. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Personalized Journey\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"People within an airport have different intentions, whether they are arriving or departing, or taking international or domestic travel. Because of these different intentions, individual routes may look different from others. For example, an employee map would look different from a traveller map as employees have access to certain sections of the airport used for equipment, storage, luggage, and more. Indoor positioning systems can be integrated into a 3D map along with passenger data to create a personalized journey. By accounting for visitor intent, the 3D map can instruct travellers to the best parking location and the most optimized route that hits all security checkpoints. Syncing data with airport maps allow for personalized messages, such as flight time, gate changes, security and baggage wait times, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A personalized journey can also account for accessible routes for those who need to be directed to an elevator, indoor shuttles, wheelchairs and more. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/the-importance-of-an-indoor-navigation-system-for-airports/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor navigation systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be set to operate with voice commands or written instructions for those who are visually or hearing impaired. When turning on Accessibility Mode, travellers can experience a personalized route that accommodates their needs. Arrivals and departures come from all over the world, and indoor navigation systems can accommodate many available languages and RTL text support to serve all individuals. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5X1cRgYMfq76aGFxqCm01p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Mobile Application\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our world is continuously creating new advances in technology, like the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/how-to-create-the-ultimate-fan-experience-in-stadiums-arenas\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"rise of digital stadium tickets and concert QR codes.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" Airports can use this same idea of digital tickets for boarding passes. A mobile application can use indoor positioning systems to easily display boarding passes on a passenger’s handheld device at convenient times. When using an indoor positioning system, passengers can navigate through the airport and their smartphone will automatically display a mobile boarding pass when entering key touch points such as check-in, bag drop, passport control, and departure gates.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A mobile application can automatically display the necessary information to make passengers’ lives easier, instead of spending time searching through their devices or on-hand paperwork. A mobile application can keep all data and services in one centralized location with access to indoor maps and wayfinding that are the same on an airport website or directory, keeping a consistent and seamless mapping experience no matter the platform.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Reclaiming Baggage\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Baggage claim is the last step before finally making it home. With indoor positioning systems, passengers arriving at an airport would be able to receive a notification that directs them to the carousel in which their baggage will arrive. Indoor positioning systems can also track wait times on baggage arrivals so you can explore the airport while waiting for your luggage. Indoor positioning systems are able to tag luggage so travellers can see how long their baggage will take to arrive. This will clear up space by the conveyor belt, allowing travellers to grab their baggage easily without congestion. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7vHe6Lv9Ylbt3LviVM0YfA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Airport Security\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems can be used to ensure security details are spread out appropriately to cover all areas. A “panic button” can be implemented into indoor navigation systems to set off an alert notifying security of a user’s exact position to find them immediately. Another indoor positioning tool that security can use is a “man-down” alert that notifies security when a person has suffered a fall from an accident or by fainting.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These technologies can be life-saving as they ensure individuals get the help they need as fast as possible. Airport security can be increased by providing urgent alerts with turn-by-turn directions to evacuate the building in the event of an emergency. Indoor positioning systems can also track occupancy levels during a mass evacuation to ensure no one is left behind in the building.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Data-Driven Space Planning \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can use 3D digital indoor maps to highlight attractions, such as retailers, food courts, restaurants, and airport lounges, while seeing the logistics of the spatial layout of amenities. Insights and analytics provided by indoor positioning data can be used to redesign the layout of their airport to avoid overcrowding. Airports can see which amenities on the map are the most popular and make sure they are in the most optimal location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can also view missed searches on the map to see what people are looking for and consider adding it to the venue to increase revenue and foot traffic. Heat maps and foot traffic analysis can provide useful information that can lead to new services, more walkways, alternative routes to and balance congestion. These changes can be made seamlessly with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" platform, where airports can redesign their layout in a draft mode to see which spacing is the most suitable for their venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Proximity Messaging\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can use indoor positioning systems for proximity marketing, which can drive foot traffic to amenities within the airport by sending customers mobile marketing messages, such as coupons, loyalty offers, and more as they approach various retailers. Indoor positioning systems can allow travellers to review services, menus, promotions, and prices before they reach desired vendors, so they can ensure they have all the information they need upon arrival.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity marketing also can drive sales of specialty services, such as duty-free products, seat upgrades, and first-class services. As a traveller navigates through the airport, they can be presented with flyers to redeem duty-free coupons before boarding the plane, ensuring they get the best bang for their buck. In the event of a flight delay, proximity messaging can be used to notify passengers, and airlines can even send coupons, such as a free meal, to those waiting to board. This can help ensure that everyone has the most optimized experience, even when dealing with a frustrating delay.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Asset Tracking \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Employees need to work using the most efficient routes possible to avoid delays and execute an accurate and safe airport experience. Asset tracking is essential in airports as employees are constantly maneuvering to various airport zones to hunt down equipment such as pallet dollies, baggage trolleys, container trailers and ramp leaders. Airports can eliminate bottlenecks in human resources and disruptions in workflows when using indoor positioning systems to create location-based management. Airports can monitor staff carts to make sure key duties, such as maintenance and housekeeping, have been completed in the proper areas.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning can also be used for authorization or prohibition in different areas to ensure the safety of all employees. Automatic geolocated notifications can be implemented within indoor navigation technology to remind employees of tasks when entering a certain area. Asset tracking can be used by employees to alert others if a piece of equipment needs to be fixed due to damages. For example, employees can locate assets on the indoor map and add a repair request that will be immediately sent to technicians. A notification can also be sent out to all employees notifying them of the damaged equipment to avoid usage. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mFg3NimwxbvmqEvr6pb9x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. Shuttle Services\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After arriving at your destination, the travel experience is still not over as you need to get to your hotel. Shuttle services can be confusing when arriving at an unfamiliar airport, but a successful travel experience includes a seamless connection to transfers from the airport to the hotel. While passengers claim their luggage, they can be directed to shuttle services and easily navigate their way directly to the right car or bus. Indoor positioning systems can be used to direct users to their exact bus instead of having to find a guide to tell you where to go. Indoor positioning systems eliminate leaving without someone in your party and can also allow employees to see wait times if a party is running behind due to a flight or baggage delay. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. Location Sharing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems can allow for location sharing between individuals. Location sharing can benefit individuals in an airport who want to see where their friends, families, and colleagues are. Users can send their exact location in real-time with turn-by-turn directions on how to get there. This can account for tracking children to avoid a “Home Alone” situation. If Kevin’s family had used an indoor navigation system, their trip could have gone smoothly and avoided a lot of stress from concerned parents. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location sharing can also be beneficial in the event of a large group travelling together, such as a school trip. Teachers need to keep track of students to ensure no one gets left behind. Along with calling names from an attendance list, teachers and supervisors can use indoor positioning systems to see a student’s whereabouts as they navigate through the airport, keeping all students safe and ensuring they get on their flight.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3QGXGMFNhZMRPtOGufHSwz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can optimize passenger flow and increase customer satisfaction by implementing indoor positioning systems. Beyond just travellers, even employees can benefit from increased productivity through equipment tracking and efficient path planning. To learn more about how you can optimize your airport, contact us or book a demo today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/cs/c/?cta_guid=f343df2e-5333-4c01-a5bf-e7698bdc8b9a&signature=AAH58kG5-Hep7JzhdwZCjXn550N_-lKRqQ&pageId=52681246763&placement_guid=c9652360-f7a6-4d60-ab5e-305bbbe4da43&click=e0e60d47-e443-42e7-8fae-4c7e3fd59c91&hsutk=ac3403004020aaccc475e65072cdc5c8&canon=https%3A%2F%2Fresources.mappedin.com%2Fblog%2F9-use-cases-for-indoor-positioning-at-an-airport&utm_referrer=https%3A%2F%2Fresources.mappedin.com%2Fblog%2Ftag%2Ftransportation&portal_id=6215563&redirect_url=APefjpHUuTAQPqxoeMMtUr1lKMij5AisXR_2fJ4NYWZRWRDCVG8toklq0PaRF6LJVoRvZhxw7iO5SpukcCp_b_vTJQPSUSUjLFNBubRtaJ8r0NtWf2Vudc67rRqOtsO6tBkRrWvHocSR68jGYwQWtH7-9K9oe-BNrtdMVJqQQ4Z1UwNOvs4VNqhhsizx_BKt34GsYH2e7tR6gwzIF_mY0_EyNCuj-GC7KVIzelNLCE6nCryLnEF82PXOb4PeuuTUjrFY0K2nP62bdEmQrHMXcHvo4NV9e52x7A&__hstc=174179069.ac3403004020aaccc475e65072cdc5c8.1641410185211.1641824392778.1641827707804.10&__hssc=174179069.13.1641827707804&__hsfp=2234910243&contentType=blog-post\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digitize Your Mapping 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