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Using Mappedin’s Responsive Web App, the digital map populates directly in the web browser, providing a contactless way for visitors to locate their destination.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7HYyepGLl8YqR28tcCUm4m\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How it Works\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For users that want to take directions on-the-go as they navigate, Mappedin’s Mobile Pass enables this handoff through QR code. Users are not required to download additional applications onto their phones, but simply scan a QR code on the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to enable the interactive map experience. Directions are pre-populated to the selected location, but users are able to edit the “To” and “From” fields as they navigate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"43YPfX5DyJ1MCaeray9hqm\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Feature Benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Touchless Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Venues can provide users with a completely touchless experience by showcasing the QR code on the Digital Directory home screen. When users approach the directory, they can simply scan and go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consistent Experience \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is built for mobile and provides the same 3D map and search functionality as the directory, ensuring a consistent experience for users. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Easy Integration \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With only a few simple steps, Mobile Pass is an easy feature to enable for visitors. Venues have the flexibility to set up Mobile Pass through a QR code generated by Mappedin.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Browser Based\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile Pass utilizes the Responsive Web App, a browser-based experience, eliminating the need for users to download an application while navigating on-site. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Cases\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With this innovative feature, you can provide a convenient and contactless way for visitors to use the digital map of your venue. Office employees can take directions on-the-go as they navigate to meeting rooms, passengers can quickly locate their bus terminal from their mobile device, and shoppers can search for stores as they walk around the mall. Regardless of the venue type, you can provide an enhanced wayfinding experience with Mobile Pass.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2fCtunfR9jHbUBoblaggxJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get Started Today\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide a complete digital mapping and wayfinding solution by combining Digital Directories with the Mobile Pass feature. Visitors can easily search and discover what’s available at your property, and take directions on-the-go through Mobile Pass, creating an end-to-end user journey. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and how to leverage Mobile Pass to benefit your venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.8107960741548528,"src":"//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=120&h=66&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=240&h=133&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=480&h=265&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=720&h=398&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=960&h=530&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=1440&h=795&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=3321&h=1834&q=90 3321w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=120&h=66&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=240&h=133&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=480&h=265&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=720&h=398&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=960&h=530&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=1440&h=795&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7HYyepGLl8YqR28tcCUm4m/44518fdcc8d7e6bf5fc62b4aa0666e1a/mobilepass_group.png?w=3321&h=1834&q=90&fm=webp 3321w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 6, 2022","updatedAt":"Jun 6, 2022","compose__page":[{"title":"Feature 101: Kiosk Metrics Dashboard","slug":"feature-101-kiosk-metrics-dashboard"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin Kiosk Metrics Dashboard displays multiple visualizations at once and provides a comprehensive view of real-time data from a venue’s kiosks. This feature was developed to help Mappedin customers with digital directories gain a better understanding of visitors by tracking total kiosk sessions, sessions per day of the week, session per hour of the day, how far a user went into a usage funnel, and much more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3GYH9F7kO6FyzVBx6zQ4CV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some session and usage metrics include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions Count\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions per Day of Week\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosks by Session Count\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions per Hour of Day\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions by Kiosk Over Time\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Average Session Duration by Context in Minutes for Kiosk\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Location Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"User Usage Funnel\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Show QR Code Counts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Visited QR Code Counts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosk Metrics Dashboard Features\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Ready to view metrics\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": The kiosk metrics dashboard includes key metrics and reports on how users engage with the directories inside your venue. The dashboard presents information in a digestible and user-friendly manner, and includes a number of metrics listed above to derive insights from.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Filter by organization, venue, and kiosk\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": The Kiosk Metrics Dashboard can be filtered by organization, venue, and kiosk. This enables you to visualize metrics from a large lens to see overall how a venue is performing or at a detailed and granular level for each kiosk.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Filter by time period\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can filter and explore metrics by time period, enabling you to track trends over specific periods of time. Quickly filter based on preset or custom ranges.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7gsqIW09jsQ7lj7wSymj95\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"View data across a number of pre-made charts\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Visualize your mapping data in a number of different ways using pre-made charts.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Download charts and tables as images\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can download your entire dashboard or individual charts or tables as images, making it easy to insert into presentations or share across your organization. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Export metrics to CSV\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can easily export charts as CSV files to open in a spreadsheet application and work with raw data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Feature Benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Better decision-making for venues\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytic dashboards improve your reporting and will help you make more informed decisions based on reliable visual data. For example, implementing more directories near entrances will have a greater chance of users finding what they are looking for sooner. Visitors can easily discover what’s available within a venue and navigate through best-in-class wayfinding and search including multi-floor wayfinding and accessibility mode. By tracking sessions and usage, you’ll be able to derive insights in real-time to understand how people interact with your venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase insight into customer behaviour\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights and trends are based on combinations of historic and real-time data. Identify emerging trends, understand how people are interacting with the digital directories, and get insight into what they’re searching for.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3nuhQs4agqvN43BzOhTPGe\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase revenue opportunities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Collect relevant information from customer behaviour and preferences to understand when they are most engaged. Use the data to deliver relevant messaging, suggestions, or run a campaign. For example, if a certain kiosk was used frequently during certain times of the day it could signify a lot of foot traffic through that area of the venue. It may be relevant to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/directory/feature-101-directory-ads/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"deliver ads\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" during that time on the kiosk or set up vendors in that area. Based on a recent study to discover if the implementation of digital directories leads to increased sales, it was found that digital directories were positively linked to overall retail profitability. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Made for sharing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Download dashboard visuals as images and metrics in CSV format for easy sharing with others in your organization or to insert into reports.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Future Use Cases\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The ability to view real-time metrics for kiosks can be beneficial for a variety of other use cases. Adding a kiosk at a tradeshow to let attendees find vendor booths easier, for example, or adding a kiosk to a college campus to allow students to navigate to their classes more easily. The information collected at kiosks is valuable and allows you to make better decisions with data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are there other use cases for the Kiosk Metrics Dashboard that would benefit your venue? Reach out to let us know, or contact us today to learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-mappedin-analytics\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for your mall, office, stadium or venue or how you can use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning analytics to benefit your business\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.6360902255639098,"src":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=120&h=73&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=240&h=147&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&h=293&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=720&h=440&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=960&h=587&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=1440&h=880&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=120&h=73&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=240&h=147&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&h=293&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=720&h=440&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=960&h=587&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=1440&h=880&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 5, 2021","updatedAt":"Jan 17, 2022","compose__page":[{"title":"Feature 101: Directory Ads","slug":"feature-101-directory-ads"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads provide a simple way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out of Home (DooH) advertising to all screens throughout your portfolio in one simplified and centralized tool, making this a great alternative to more expensive advertising solutions in the market. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1gr1tLrXfXGU13CjQnmZKz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Out of Home Media \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To understand Mappedin’s approach to advertising and monetization, we must first take a look at DooH media.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"So what is DooH media? You’ve likely seen it before. It’s any kind of advertisement displayed on a digital screen in a public space. Everything from a TV in a waiting room to a giant screen in Times Square. Before DooH existed, advertisement was only placed on print which was referred to as simply Out of Home media (OOH). Where digital shines is the flexibility to showcase engaging content like video, schedule many different advertisements throughout the day, and use real-time data like weather to create truly dynamic campaigns. See a great \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"example\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=kyj-4nkOMv8\"}},{\"nodeType\":\"text\",\"value\":\" of this in a DooH campaign by Google, which leverages weather, location, and time of day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For advertisers, it’s a great way to target customers when they are away from their personal devices, showcase their product or service that can be purchased at a nearby retailer, or just to generally build brand recognition and trust. And for publishers, this can be a great way to garner additional revenue or become a main revenue stream for their venue. Both parties can benefit from the reduced costs of managing and installing print ads, the ability to showcase more varied content, and deeper analytics than was typically available before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Directory Ads?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With DooH as a common advertising method for property owners, the opportunity to showcase events, promotions, and other advertisements on an existing device at your venue is extremely beneficial.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The screens that run Mappedin’s Digital Directory product are just like any other screen where DooH campaigns would run. The main difference is we have our software running 24/7 to provide wayfinding to end-users. Advertisements placed on these screens are going to have engaged users walking up and interacting with them versus passive viewers you might typically have walking by advertisements. Because of this, Mappedin has integrated advertisements in a way in which benefits the advertiser with ample visibility for their content and at the same time doesn’t impede the experience for the end-user.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do Directory Ads work? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides out-of-the-box ad scheduling features directly within the CMS which offers you full control of the ads being shown and their timing. Depending on your advertising needs, there are two unique ad placements to choose from: a fullscreen overlay and a homepage banner. By combining digital ads with your directory interface, the resulting experience is both valuable to advertisers and user-friendly for visitors to your property.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Earn additional revenue: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads feature allows you to create an additional revenue stream for your business. Leverage your idle directory screens to provide placements directly for advertisers or retailers.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Display multiple content types: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Showcase both images and engaging videos within the same ad loop to capture the attention of visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sync from your CMS: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Automate your workflow by syncing your advertisements and promotions to Mappedin from your own CMS.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Impression tracking: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Use session data from Mappedin’s analytics to detect how many users saw the advertisements. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" To learn more about this feature or our other solutions, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.528114663726571,"src":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=120&h=79&q=90 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If you were to explore an indoor map that is powered by Mappedin, you will always see the latest location data at that venue. This is thanks to our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tools that let you keep your maps up-to-date no matter where they are viewed. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Make your locations stand out\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To display all of this location data, we need a label system to ensure each location’s label can be easily read and discovered on the map. Our Smart Labels offer an efficient solution. With this label system, users can easily discover everything a venue has to offer, and today we’re announcing new changes to make them even better.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3KFlyg8JATFCHYSxook0qr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What are Smart Labels?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels provide a way to call out each location within a venue using dynamic 2D labels. They make it easy to scan the map or zoom into a particular section to quickly get the information you need. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beside each location is a small circle or ‘pin’ indicating where the associated text label is anchored on the map. As you pan, zoom, and rotate the map, both the text and pin will dynamically show or hide based on zoom level. The text portion of the label will always appear horizontally and maintain a consistent text size.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The best part is, these labels work automatically. Add locations to the Mappedin platform and watch your labels appear across all your maps. Whether on our Web App, Digital Directory, or a custom solution, Smart Labels have you covered.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The power of Smart Labels\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels have gotten even smarter! We constantly look for ways to evolve this feature and the latest release focused on three elements:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Usability\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visibility\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve seen massive increases to our performance capabilities due to more efficient loading and rendering of Smart Labels. This means that we are able to load many labels on the screen at once, giving more visibility to all the locations throughout a venue while ensuring user interactions are smooth. If we aren’t able to load a label right away, we display a slightly transparent pin, indicating you can zoom in further to reveal the text for that label. This is especially helpful for smaller locations within a venue such as information desks or kiosks.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Smart Labels also introduced a more minimalistic and user-friendly design. We’ve moved to a simple pin design that uses a customizable theme colour to blend seamlessly with your brand. For the text portion of the label, we have increased the contrast and sharpness to make the text more legible. Both text and pin are kept at a size that maintains readability while reducing the amount of noise overtop the map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"All these changes are contributing to our goal of making sure we provide a clear and useful label system for every venue type that requires an indoor map; hospitals, stadiums, malls, and more!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5VjftIB75L51qbqQd4ae4a\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Putting the \\\"smart\\\" in Smart Labels\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What makes Smart Labels so smart anyways? The Mappedin platform is able to load labels in an efficient way while ensuring that they don't overlap with one another. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"First, the screen is divided into a grid which is a representation of labels and other colliding elements. This grid is not visible to the user, of course, but is the underlying magic of the label system. As labels move around, the cells in the grid are updated so that they stay in sync. Collisions are measured by comparing each collider (e.g. label, tooltip) to the grid - instead of one another - which is much faster. Imagine the grid like a lower bitrate MP3 file compared to an analog recording. It’s smaller in size, faster to download, and good enough for our ears.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The labels are then placed on the screen using our priority algorithms and an orientation is decided for each label (i.e. above or to the sides of their anchor location). Once this is decided, we keep the same labels visible as the user pans the map until a zoom or rotation happens. The labels are projected from 3D world to 2D screen and populate the collision grid with their bounding boxes. We then recompute the most optimal placement and orientation of each label to maximize screen real estate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We do the same process for labels off-screen, so that they have their positions decided as they come into view as a result of a user panning the map. This results in a consistent, pleasant experience with many labels visible all while keeping map interactions smooth.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about this feature, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5483091787439613,"src":"//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=120&h=78&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=240&h=155&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=480&h=310&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=641&h=414&q=90 641w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=120&h=78&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=240&h=155&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=480&h=310&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/58qeSezSNMxqrxHRT9RnzT/82e785a6d42f497e1e0041156b086579/Screen_Shot_2020-10-05_at_10.30.05_AM-1.png?w=641&h=414&q=90&fm=webp 641w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"fieldValue":"Features","totalCount":1},{"edges":[{"node":{"publishDate":"Sep 28, 2022","updatedAt":"Sep 28, 2022","compose__page":[{"title":"Mappedin vs MapsPeople - Which is the Best Indoor Mapping Platform?","slug":"mappedin-vs-mapspeople"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Unfamiliar with the indoor mapping industry? We discuss some of the unique considerations when choosing between two indoor mapping providers: Mappedin and MapsPeople.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin Alternative: Mappedin vs MapsPeople\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin and MapsPeople have a similar goal of making the indoors easier to navigate, but they differ in many ways. Let's delve into these differences, along with the advantages and disadvantages of each platform, and how to choose the right provider for your use case.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Choose Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides venue owners with a single platform to manage their property maps and create accurate mapping experiences. With over a decade of experience providing \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mapping solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to customers, the platform manages over 755 million square feet of indoor space in more than 40 countries. Along with vast experience, Mappedin offers intuitive, digital wayfinding applications and a powerful back-end Map Editor that simplifies map management for property owners.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Powerful Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's indoor mapping platform provides user-friendly, enterprise-grade tools that don't require extensive knowledge or training to use. The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is easy-to-use, self-serve, and allows property owners and managers to maintain their indoor venue maps as their properties change and grow. As a newer indoor mapping tool, it has been adapted and simplified in many ways so that anyone can edit their maps with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Robust Product Offering\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin offers \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"incredible pre-built solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that have customer maps up and running quickly, as well as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/developer-tools/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SDKs and developer tools\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for customers that want to create custom maps, applications, or integrate additional location-based experiences. Compatible with any device, customers can display maps on their website, in a mobile app, or on digital directories.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Credibility and Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin works with a wide variety of companies including Simon Property Group, Cadillac Fairview, The Australian Grand Prix, Mitsui Fudosan, Vicinity Centres, Saks Fifth Avenue, Macerich, Hudson Yards, The Dubai Mall, and many others. They have mapped more indoor square feet than MapsPeople and many other competitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Choose MapsPeople?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"MapsPeople is an indoor mapping platform based in Denmark. MapsPeople's indoor wayfinding platform, MapsIndoors, is built on Google Maps to enable an easier transition from the outdoors to the indoors. This solution is designed to simplify navigation and can be integrated with an indoor positioning system for an additional cost.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Top Features of MappedIn\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin indoor mapping platform includes 3D and 2D map views, interactive indoor and outdoor mapping and navigation, powerful search driven by machine learning, real-time edits and syncs, analytics, blue dot wayfinding, multi-language support, automated and optimized pathing, draft and publish mode, is Apple IMDF approved, and includes additional features such as directory ads to drive foot traffic at your venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Top Features of MapsPeople\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The MapsIndoors solution includes 2D map visualizations, wayfinding capabilities, interactive maps, search, and map editor tools. The product offering also includes manual pathing, outdoor to indoor navigation, and data syncs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"MappedIn Advantages and Disadvantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is an experienced provider in the indoor mapping industry, and has taken the time to understand the unique challenges and opportunities of each use case and industry. Mappedin offers pre-built applications, such as digital directories or web app, for ease of deployment and also offers mapping SDKs for maximum flexibility and customizability. For instance, custom indoor mapping solutions for workplaces, commercial venues, or venues requiring multi-building navigation, can be built using the powerful SDK. Customers wanting to use SDKs also have access to developer documentation and an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/playground/latest/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"interactive playground to explore SDK capabilities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in real-time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin does not sell indoor positioning solutions as part of their mapping offering, which can be a disadvantage if you prefer to work with only one provider to create your location-based experience. However, Mappedin can provide guidance on how to achieve an indoor positioning solution with several partnered providers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"MapsPeople Advantages and Disadvantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"MapsPeople provides digital wayfinding experiences for corporate offices, convention centers, and a few other industries. Based in Denmark, this provider understands first-hand the languages, culture, and unique differences as it pertains to European businesses. This can be an advantage, particularly for venues located in and operating in the EU. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"MapsIndoors is delivered to customers as SDKs and APIs, which can be a big disadvantage as it requires developer effort to get started. There is no pre-built solution for customers to get up and running quickly with their maps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin vs MapsPeople\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Mappedin and Mapwize have similar mapping goals, their ease of use, industry expertise, customer experience, and pricing differ in many ways. Let's explore this next. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Ease of Use\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform is incredibly flexible, user-friendly, and easy to integrate with other apps and frameworks. Mappedin handles the initial setup of transforming 2D building floor plans into digital interactive maps, and provides customers with a self-serve Map Editor to maintain their indoor venue maps. In comparison, the MapsPeople platform is not self-serve. While customers can update location-based data on their map quite easily, additional changes must be done by submitting a ticket to their support team.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Industries Served\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"MapsPeople serves corporate offices, convention centers, stadiums, airports, hospitals, universities, and retail. In comparison, Mappedin's indoor navigation platform can be found powering mapping experiences across a wide range of industries including malls, offices, transportation hubs, city districts, campuses, stadiums, retail, healthcare facilities, theme parks, outdoor venues, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Customer Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Focusing on the customer is one of Mappedin's company values. The Mappedin team is dedicated to providing the best customer experience by putting customers and partners first. This emphasis on customer support and success ensures that Mappedin delivers continuous value and exceeds expectations. MapsPeople also provides customer support by enabling you to report bugs and problems, request map updates, and more, from their website.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Pricing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Pricing for the MapsPeople indoor navigation solution, MapsIndoors, depends on various factors including the size of the venue, your indoor positioning needs, and additional requirements. Mappedin's product is sold under an annual licensing model that can be used as a standalone application or integrated within another application. This allows for flexibility in building just about anything that incorporates an indoor map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Mappedin is the Better Alternative\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin and MapsPeople have their own approaches to solving the challenges of indoor mapping. While they are both good options, Mappedin believes in enabling customers with powerful 3D mapping solutions, easy-to-use tools, and a platform that works for everyone, regardless of industry or use case.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/?__hstc=174179069.f016f920a9b27d0bf8cf5e942b7fe3dc.1606140965947.1634673636038.1634743374348.604&__hssc=174179069.1.1634743374348&__hsfp=1490091850&hsCtaTracking=f3d928a7-aa0d-4c71-9b0d-ba328dca048c%7C9aa63f93-147e-47ff-b131-a8a4e0028886\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Connect with us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about how you can bring your vision to life with Mappedin's dynamic mapping platform.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/p6TsHc1AiFAxGlQOHumin/c6e2824499e1abeddffdf62c2f76362c/anthony-delanoix-b5POxb2aL9o-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/p6TsHc1AiFAxGlQOHumin/c6e2824499e1abeddffdf62c2f76362c/anthony-delanoix-b5POxb2aL9o-unsplash.jpg?w=120&h=80&q=90 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What it is, how it works, how Apple uses it, and the advantages of LiDAR scanners for indoor mapping and other industries.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is LiDAR?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"LiDAR is a remote sensing method that uses the pulse from a laser to create a 3D representation of a surveyed environment or object with a high level of accuracy. The main components of a LiDAR instrument are a laser, a scanner, and a specialized GPS receiver.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What does LiDAR stand for?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"LiDAR stands for\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Li\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"ght \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"D\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"etection \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"A\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"nd \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"R\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"anging. It is also known as laser scanning or 3D scanning.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is LiDAR technology?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A wide variety of industries have adopted LiDAR technology. LiDAR technology captures the physical world in digital form by collecting granular measurements of an object or environment from which 3D models and maps can be created. For instance, you can walk around a room, scan it with a piece of equipment that has LiDAR sensors, a camera, and other sensors on it, and turn it into a digital asset.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How does LiDAR work to sense depth?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"LiDAR uses a light detection technique to calculate depth. It works by emitting infrared light pulses and measuring how long they take to come back after hitting nearby objects. The time between the output laser pulse and the reflected pulse enables the LiDAR sensor to calculate the distance to each object, based on the speed of light.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What does Apple's LiDAR scanner do?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Apple's newer generation products, the iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, iPhone 14 Pro and Pro Max, and iPad Pro feature a built-in LiDAR scanner. This enables Apple device users to create realistic, accurate, and fast 3D representations of close-range objects and environments. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2eBRFZ0OWryVPLEi5vdi9X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Apple's LiDAR scanner can be used to provide better augmented reality (AR) experiences and enables 3D modeling of indoor rooms with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.youtube.com/watch?v=wZZ7CGblV5w\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Apple's new RoomPlan API\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Users can walk around a room, scan it using an app built with the RoomPlan API, and create a 3D model that contains virtual objects, walls, windows, doors, furniture, and more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What makes Apple's LiDAR scanner special?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Traditionally, LiDAR systems and laser scanners are expensive and large pieces of equipment that capture real-world environments. With Apple's LiDAR scanner integrated into mobile devices, the average person can access this technology by purchasing an iPhone or iPad. The cost to access LiDAR scanning is now very low, and apps utilizing the scanning hardware are getting easier to use. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What advantages do iPhone LiDAR scanners create for indoor mapping?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With a LiDAR-equipped device, you can create a floor plan by simply scanning a room. The huge advantage is that if you don't have an existing floor plan or blueprint to work with, you can now generate one using your iPhone. LiDAR technology on mobile devices allows you to capture a real-world environment easily. From here, the data captured can be used to create an initial map where it can then be used as an alternative source of data that can be imported into an \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor mapping CMS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Use cases for LiDAR scanners\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"LiDAR scanners are used in a wide variety of industries, including automotive, infrastructure, robotics, industrial, indoor mapping, entertainment, retail, and more. LiDAR enables obstacle detection, avoidance, and navigation in self-driving cars; automation in manufacturing and warehouses; AR video games; and 3D indoor mapping experiences, to name a few.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"LiDAR applications will continue to expand as the technology gains popularity. To learn more about Apple's RoomPlan API and how it will change the way we think about indoor mapping, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/capture-technology-what-is-it-how-does-it-work/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"head over to our blog\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"reach out to us today\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5001350256548744,"src":"//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2eBRFZ0OWryVPLEi5vdi9X/0071b006aaab5eb4354a3abf4fee985d/lidar_tech.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Sep 7, 2022","updatedAt":"Sep 7, 2022","compose__page":[{"title":"Capture Technology: What Is It? How Does It Work?","slug":"capture-technology-what-is-it-how-does-it-work"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Most of us are familiar with virtual reality and augmented reality technologies, but what about capture technology? We sat down with Ed Wei, CTO of Mappedin, to discuss this exciting tech including what it is, how it works, who will benefit from it, and his predictions on when it will become mainstream. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is capture technology?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Capture technology takes real-world environments and turns them into digital assets that can be used in many different applications. For example, using a piece of equipment that has a camera, lidar sensors, and other sensors on it, you can walk around a room, scan it, and turn it into a digital asset.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"woV1kyDvtJKxjmpkLys7N\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What are the advantages and limitations of capture technology?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Traditionally, the limitation of capture tech is that the hardware itself is very complex and the pieces of equipment are large and expensive. In the past, I’ve seen companies put the equipment on wheels to push it around, or strap the equipment onto a huge backpack that they can carry while walking around a room. Since the equipment size and price tag is quite large, it's hard for the average person to massively adopt this technology.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The big advantage is that if you don’t have a floor plan, an architectural drawing, or a CAD drawing of a venue, capture tech is a great way for you to capture the real-world environment and generate a map. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why are you excited about this technology?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"I’m excited about this technology because Apple has figured out how to miniaturize the equipment into an iPhone. With the new version of iOS, essentially anyone can go buy an iPhone or iPad and have capture technology on their device. The cost to have access to this technology is now very low.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Which organizations will benefit the most from this type of technology?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We can benefit from this technology because it's another way of creating a map. Other organizations such as retail brands will also benefit from this. For example, IKEA currently has a tool that enables you to put their furniture into a room, but that room isn’t an accurate reflection of your room. With capture technology, they could build an app that loads all their digital assets into your room, the one you actually live in.  \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How does this technology change the way we think about indoor mapping?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The main thing that will change indoor mapping is the way we create an initial map. There are many applications where if you don’t have a blueprint or floor plan to start with, you’re not able to create a map. With capture technology, an average user can now create a floor plan by simply scanning rooms with their mobile device. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Can you explain the app you built with Apple’s new RoomPlan API? \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We used \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.youtube.com/watch?v=wZZ7CGblV5w\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Apple’s new RoomPlan API\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to create a 3D map that we can turn into 2D and import into our indoor mapping platform. We walked around our own office, scanned it with the RoomPlan API, and created a 3D model containing walls, windows, doors, and furniture including tables, storage cabinets, chairs, and more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We then used that 3D model data to generate a 2D map with a top-down view that can be imported into the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin CMS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" — our tool that allows users to further edit the map and keep it up-to-date. Think of this as an alternative method for quickly importing map data instead of drawing it by hand.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Where do you see capture technology going?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"People are going to come up with many different applications for capture tech. It’s going to get commoditized, and it’s going to have some real-world applications. Our use case for capture tech is creating maps, but there will be other creative ways to use it. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The main thing that I see is people taking a real-world environment into an augmented reality or virtual reality environment. As I mentioned earlier, if you want to see what a piece of furniture will look like in your room, you can use this technology to capture a 3D model of your home, and if a retailer has a piece of furniture made into a 3D asset, you can put it in your room and visualize what it looks like. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When do you think capture technology will start becoming mainstream?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Capture tech is on the brink of mass adoption. There are already developers who are using capture technology to build applications. It will be coming to iOS devices via an iOS update that Apple will release later this year. I think it will become mainstream in the next few 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drive results and optimize your indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Mappedin Analytics?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital indoor mapping solution, not only can you provide wayfinding and additional context to users, but you can also gather valuable insights and analytics on how visitors interact with your indoor spaces. With the new Mappedin Analytics platform, you can visualize key metrics on visitor behaviour and movement, search and location data, and more. Leveraging these insights can help you make more informed business decisions that drive results and produce exceptional indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" is a comprehensive tool that displays detailed reports on what your property visitors are searching for, where they want to go, how they interact with various spaces, and their intent while visiting your properties. You’re able to gain a better understanding of your visitors by tracking location searches, missed searches, language selections, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"48uVEebqJ3Xo4xZ2Y5a6YZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some trends and insights include: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Number of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Length of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Anonymous Device Information\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Track Key Events\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Categories\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Locations\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search Queries \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Missed Searches \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Features\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Browse a pre-made dashboard\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics generates a pre-made dashboard with key metrics and reports on how users engage with your indoor space. The dashboard presents information in a digestible and user-friendly manner, and includes a number of trends and insights listed above. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by organizational/venue view:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Analytics Dashboard can be filtered by organization or venue. This enables you to visualize metrics across specific venues or, for portfolio customers, the organization at large. This gives you a full picture of all your visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by time period:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can also filter analytics by time period, enabling you to explore your venue metrics and track trends over specific periods of time, seasons, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"View data across a number of pre-made charts\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics enables you to visualize your mapping data in a number of different ways using pre-made charts. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Download dashboards and charts as images:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can download your dashboards or charts as images, making them easy to pull into presentations or share across your organization. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Favourite dashboards\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics also enables you to favourite dashboards. If you have specific dashboards that you monitor regularly, you can favourite them for quick and easy access. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Export chart to CSV: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"You can export your chart to .csv files, and both the visual reports and raw data can be exported and pulled into any software platform with ease.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer and User Benefits\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Millions of square feet of indoor spaces are mapped across large and small venues at Mappedin. When users leverage these maps to access directions and POI data, we can gain important insights from these behaviours. Data can be gathered on what areas of your venue are seeing the most traffic, which areas are being ignored, and popular wayfinding paths to name a few. These insights can be used in various ways such as to help optimize the placement of signage and customer service representatives, or to improve the spatial layout of services to maximize sales.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal is to help you make better business decisions and gain ROI from your marketing efforts. The new Mappedin Analytics platform will give you a better understanding of your venue's visitors across devices and platforms within our products, which in turn helps with customer acquisition and retention. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"38TH45QENZc1Pd1gydPfbP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By leveraging insights, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, optimize your venue layout to boost sales, and more. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently on’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Additionally, by discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. Indoor positioning analytics also highlight how people move around your venue and can expose ways that your business can optimize its space. For instance, you can monetize areas of your property that garner the most foot traffic by adding paid services, vendors, and amenities. No matter the industry or use case, insights and analytics can be leveraged in a number of ways to benefit your business and improve the user experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about Mappedin Analytics or how you can use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning analytics to benefit your business\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business/\"}},{\"nodeType\":\"text\",\"value\":\", contact us today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.458266309204647,"src":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=120&h=82&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=240&h=165&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&h=329&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=720&h=494&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=960&h=658&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=1440&h=987&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=120&h=82&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=240&h=165&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&h=329&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=720&h=494&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=960&h=658&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=1440&h=987&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 11, 2021","updatedAt":"Jan 12, 2022","compose__page":[{"title":"Feature 101: Mappedin Venue Format (MVF)","slug":"feature-101-mappedin-venue-format-mvf"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Venue Format (MVF) is a GeoJSON-based export that translates location data from the Mappedin system into a format that is globally recognized and documented. GeoJSON supports several different geometry types including points, linestrings, multipoint, multilinestring, and multipolygon. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is GeoJSON?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GeoJSON is based on JavaScript Object Notation (JSON) and used to represent simple geographical features. The format is concerned with geographic data in the broadest sense. Anything with qualities bound in geographical space, not just physical structures, can be conceptualized in this format.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is MVF? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/mvf-export/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Venue Format\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is Mappedin’s proprietary indoor mapping format that is used to power digital map experiences. This export provides customers with geometry and location data associated with their venue. Through an API, Mappedin customers can ensure all recent changes to their data syncs accordingly, whether multiple times a day or once a month. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of MVF\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Based on a globally recognized JSON format \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Export includes all venue geometry \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Export includes nodes and paths for customers who want to add wayfinding to their MVF-powered experiences \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"API provides easy access to data as often as desired\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3Cz4TXD72O135EqLQw1lhJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why choose MVF?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interoperability\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many platforms understand GeoJSON-based formats, which means that MVF allows customers to integrate indoor maps into many different applications. From layering indoor mapping data onto an outdoor map, integrating with positioning systems, or visualizing detailed data and analytics on a map, Mappedin Venue Format provides customers with ultimate flexibility.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customizability \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"MVF puts the raw venue data back into the hands of our customers. With access to this raw data, customers can completely control their indoor mapping experience every step of the way and are not bound by features that currently exist in Mappedin’s SDKs or pre-built applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Operational Maps \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For industries and use cases where the indoor map does not require 3D wayfinding (an internal-only security map at a mall versus a 3D shopper-facing map, for example) MVF provides the necessary data and gives customers the freedom to build an end experience for their specific use case. In some cases this is a 2D map but through this export, customers still have the ability to use Mappedin’s 3D renderer or select another of their choosing and populate 3D maps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s GeoJSON exports, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-geojson-exports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To determine what solution is best for your venue, or to book a free demo, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=1440&h=960&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=2028&h=1352&q=90 2028w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=1440&h=960&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=2028&h=1352&q=90&fm=webp 2028w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 1, 2021","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Feature 101: Map Upload Portal","slug":"feature-101-map-upload-portal"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Powered through a single \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"CMS\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"}},{\"nodeType\":\"text\",\"value\":\" application, the Mappedin platform provides end-to-end solutions for creating, maintaining, and visualizing your property maps. With our Map Upload Portal, we're making it easier to convert existing property floor plans into a 3D digital asset that can support a variety of use cases with maximum automation and limited human intervention.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Importing CAD Files Into Our CMS\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our platform is a central management location for all of your property data; a place to edit and maintain your indoor maps. In order to create a visually appealing 3D map, we start by importing your 2D floor plans into our CMS. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While most of our customers use the Mappedin CMS as a single source of truth, a subset of our customers manage their floor plans in Autodesk’s AutoCAD. Originally, CAD files couldn’t be imported directly into our system, and CAD users would have to duplicate their efforts by updating their CAD files and then repeating their map update in Mappedin.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Thus, we asked ourselves, if customers are using CAD files, how can we process them into our CMS without having to duplicate the effort? How can we make it easy for the CAD user? We created our Map Upload Portal from the ground up to address this problem and make the process of converting CAD files into a digital map seamless. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is the Map Upload Portal?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Map Upload Portal allows us to take a CAD file of a venue and seamlessly import it into our CMS, so that a CAD user can utilize Mappedin’s system to edit and deploy their maps. With a straightforward UI, you simply log into our CMS, navigate to the Mapping Tab, and click “Import CAD” to upload your files. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The CAD processor imports all geometry included in a CAD file to generate a copy of your building layout in our Map Editor. Only the layers you've defined as important to Mappedin will import into our system - the rest are ignored. The processor is able to import all ID’s associated with the geometries and assign them within our system automatically. The data is imported into a draft mode to enable any additional edits, and allows for a safe review before the map goes live. \\n\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4NjXa6SYxJwusT8itvNjiz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Did We Build It?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Most of our customers prefer making their map edits in our user-friendly CMS, but some facility managers continue to manage their maps in AutoCAD. In order to make maintaining maps in CMS an easier process for the CAD user, we built this Map Upload Portal feature. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We wanted to service different types of users and customers to ensure that their workflow isn’t disrupted by working with Mappedin. Customers can continue to use CAD files as their source of truth, while reaping the benefits of our indoor mapping platform. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through map digitization, you can layer pathways and wayfinding onto your venue maps to enable indoor navigation capabilities. With our easy-to-use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" tools, you can make changes to your maps in real-time, enabling an up-to-date and accurate representation of your space. Moreover, these maps can be deployed to all consumer-facing applications, including web apps, mobile apps, directories, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This ensures that our clients can continue to use our platform without changing how their internal team workflows function on a daily basis. Prioritizing ease-of-use, we continue to support our customers and provide them with the tools they need to simplify their workflow and ultimately maintain their maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to learn more about the Map Upload Portal, or how you can create an indoor mapping experience using our flexible platform and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"editor 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Find out how this technology works, why it’s beneficial, and how to start implementing an indoor navigation system today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1dlno07yR0dxatbRx3ZAi5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Is Multi-building Navigation & How Does It Work? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation enables users to populate directions between buildings and the locations within them. With a digital map and an indoor-outdoor navigation system, users can get directions from point A to point B, whether that be a location inside a building or the building itself. Pathing is added to the digital map to create the most efficient routes throughout a venue. With the addition of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the navigation experience is taken a step further by enabling users to view their real-time location as they move through a venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Indoor-Outdoor Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor-outdoor navigation system with a digital map enables users to search, discover, and populate directions between indoor and outdoor components of a venue. Users can seamlessly travel between buildings and outdoor locations, such as retail outlets or campus buildings, as well as the varying levels of floors or rooms located inside them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" take multi-building navigation to the next level. This technology enables you to view your precise location on a digital map and obtain turn-by-turn directions to various points of interest. This eliminates the need to add a “Start” destination when navigating between and within buildings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mapping and Localization Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping and localization technologies can be used to better understand indoor spaces and outdoor environments. Maps are essential when visiting a venue because they help guests visualize the space and everything it contains. With a digitized map, these visualizations are interactive, so guests can pan, rotate, zoom, and explore indoor and outdoor locations with ease. This enables guests to get acquainted with your venue and orient themselves within it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Path-planning Technology\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Path-planning in navigation is used to construct a path from a starting point to an endpoint on a dynamic map. With multi-building navigation, start and endpoints can be the buildings themselves as well as the locations and services within them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2JtcIVITGp3dvVIpuuvDrP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Flexible Solutions to Serve Any Industry\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A wide range of industries can benefit from multi-building navigation and an indoor navigation system. These include colleges and university campuses, offices, malls, airports, resorts, healthcare institutions, as well as any venue with indoor spaces and an outdoor environment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Colleges and Universities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"University and college campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are often large, confusing, have many buildings, indoor spaces, and outdoor environments. These include campus buildings, dorm rooms, lecture halls, classrooms, bookstores, vendors, and a lot more. Implementing a digital map and navigation system through a mobile app or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" help students navigate between facilities and locate an upcoming class or nearby food vendor with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5IeHSEEJp0pPy0I6F4OAh6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D office maps with navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" enable employees and guests to quickly get acquainted with their surroundings as they pan, zoom, and rotate the interactive display. Individuals can access turn-by-turn directions to office buildings, departments, conference rooms, amenities, and everything in between — from any device. This seamless indoor-outdoor navigation eliminates confusion and allows users to plan their routes on-the-go while heading to their next meeting. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A navigation system is extremely important for standalone shopping centres and retail outlets, as well as malls located within airports, resorts, amusement parks, or mixed-use spaces. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive mapping and navigation solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow shoppers to populate directions between retailers, restaurants, shops, and services available on the property, while delivering valuable insights back to mall managers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oTc4g3khYy79NRVUmoelc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a robust indoor mapping platform on-hand, travellers can enjoy \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"seamless indoor-outdoor navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" at airports, bus stations, railway stations, and all other transit hubs. A navigation system can reduce passenger stress and enhance the overall travel experience by providing the fastest route to parking, boarding gates, shuttles, retailers, and individual buildings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Resorts\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With so many locations to visit at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"resorts and theme parks\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", guests can easily feel disoriented during their trip. A digital indoor mapping platform can create stunning, interactive maps for visitors to search and explore indoor spaces and outdoor locations with ease. From parking, to attractions, services, and indoor activities, guests can be offered an end-to-end wayfinding experience. A huge advantage to this navigation technology is that it can be implemented anywhere, from Digital Directories, to mobile applications and web. You can also help guests access maps through printed materials such as brochures or signage around the resort or theme park.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"RGlIoF0iOsLJeDFuzyDIW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hospitals & Healthcare\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hospitals and healthcare facilities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can use multi-building navigation to reduce confusion, and put patients and visitors at ease. Dynamic visuals and easy to understand directions make it simple for patients, visitors, and volunteers to populate directions between buildings as well as throughout them. In this way, users can enjoy seamless wayfinding from their car, to their appointment, and back.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Is Multi-building Navigation Important?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Several venues require an outdoor context map, as well as indoor maps for individual buildings. This is especially true for city districts, campuses, amusement parks, offices, mixed-use spaces, or venues with multi-storey buildings and facilities. Multi-building navigation enables users to efficiently locate what they’re looking for, and navigate seamlessly through indoor and outdoor components. Buildings, floors, rooms, stores, services, amenities, you name it. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/directory-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards uses multi-building navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to enable guests to navigate between shops, restaurants, offices, hotels, and more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4wS0mnMBUun0tFhardKrb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits of Multi-building Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation is extremely beneficial because it helps close the loop when navigating between and within buildings. Venues can showcase an outdoor map with all of their buildings and architectural features, along with maps of the interior of each building, without compromising the user experience. Visitors can pull up a digital map of a venue and search for a building or a location within a building, and navigate seamlessly through indoor spaces and outdoor environments. While providing a more intuitive navigation experience for users, it also ensures maximum visibility of a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How to Implement a Multi-building Navigation System\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A multi-building navigation system starts with a digital map. You will want to choose a reliable mapping software provider, like Mappedin, that has extensive experience creating venue maps for facilities of all sizes. The service provider must be able to map both indoor spaces and outdoor environments, offer seamless indoor-outdoor navigation, and can integrate seamlessly with your existing website and apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5PV7Xi6xKAnehxh4LrSm4Y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Safety and Security\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate digital maps and efficient indoor-outdoor navigation is extremely important for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/safety/indoor-mapping-improves-emergency-planning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"safety, security, and disaster management\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Digital maps display important safety information such as entrances and exits, fire alarms, first aid or defibrillation kits, the location of security personnel, private or secured areas, and so on. Users can quickly locate and populate directions to key locations at a moment’s notice. This technology can also help with decisions over the positioning of security personnel, security cameras, fire alarms, and other resources. When integrated into a mobile application, venues can send safety and security alerts and notifications directly to mobile users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is the leading provider of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Our platform provides powerful indoor-outdoor navigation experiences and the Mappedin CMS serves as the foundational layer. You can make edits to your interactive map one time and deploy those changes in real-time across all platforms. Building details and new facilities can all be updated simultaneously across building directories, digital signage, website, and mobile applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To help support venues with indoor and outdoor spaces, we’ve recently made improvements to the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"multi-building wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" experience. Mappedin has the ability to not only route users within buildings, but between them using the most efficient path. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Navigation FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What is Multi-building Wayfinding?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building wayfinding enables users to populate outdoor and indoor route instructions between and within a venue’s buildings and facilities. Visitors can search for a building or a location, and seamlessly navigate between indoor and outdoor environments, providing an end-to-end wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Can GPS Work Indoors?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GPS signals work best in outdoor environments and are limited in indoor spaces. With the absence of a GPS signal, devices must rely on indoor positioning to pinpoint the indoor location of a user and provide indoor routing. There are several technologies available, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Much Would It Cost to Build a Multi-Building Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How much will it cost to implement, own, and maintain a multi-building navigation system? This is a key topic that requires additional information. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get in touch with us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to find out more about specific costs and timelines.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.502824858757062,"src":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 26, 2022","updatedAt":"May 26, 2022","compose__page":[{"title":"Location-Based Marketing for Airports: Personalizing the Airport Experience","slug":"location-based-marketing-airports"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With large amounts of passengers travelling through an airport on any given day, there is great potential for improving the airport experience with location-based marketing. Eliminate travel stress, encourage passenger spending, and provide exceptional service with indoor navigation technology. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4Y4Lj49fkaVP60HMTeg3fo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (or proximity marketing) is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to retail stores, events happening within their area, and more. A common location-based marketing strategy is to send real-time mobile notifications to visitors through a mobile app or mobile service when they are within a certain distance of a store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Marketing Work for Airports?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-for-colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", airports can use location services and indoor positioning technology to target visitors based on their current location. There are several technologies available, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through an airport. In order to execute a functional and successful location-based marketing strategy, you must have an understanding of a user’s current location through positioning layered with a digital airport map, and users must opt-in to receive notifications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages of Location-Based Marketing for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with its unique targeting ability and the opportunity for impact throughout the buyer journey, location-based marketing has several other advantages for airports. It enhances functions such as wayfinding, flight information, loyalty programs, and acts as an additional channel to increase non-aeronautical revenue streams. Driving relevant and timely location-based campaigns enables airports to increase mobile user engagement and create personalized passenger experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Engaging Airport Visitors in Real-Time\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As travellers frequently turn to their mobile devices for immediate answers, it is critical that airport marketers leverage mobile (through airport apps or mobile services) to address the key concerns of their target audience. How far is the boarding gate? Is there a restaurant nearby? What are the security wait times? The main challenge lies in timing. How can airports ensure the right message gets delivered at the right stage in the passenger journey? By targeting users in real-time with location-based advertising. If someone is within 20m of a duty-free store for example, you can send them a 10% off coupon code to encourage spending. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7teeUcmMUAmcbYBANLilN4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Understanding the Passenger Behaviour\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor location-based technology combined with real-time analytics helps airports better understand and predict passenger behaviour. In turn, marketers can send highly relevant and personalized messages, providing passengers with better ways to find and enjoy the services at the airport. Passengers can avoid filtering through content that does not appeal to them, and receive well-timed notifications that align with their interests. For example, if a passenger previously bought from a retail outlet in the airport, they can be advised of an exclusive promotion the next time they pass by the store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Experience: Less Stress Means More Spending\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stress can have a negative impact on the passenger experience and can greatly discourage passengers from making the most of the services and retail offerings available to them. However, location technology presents opportunities for marketers to update passengers along their route and notify them of boarding times. Knowing there's thirty minutes to spare, they are more likely to browse duty-free shops or grab a quick bite to eat before their flight. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.wired.com/2011/09/why-being-relaxed-makes-us-spend-too-much-money/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Research also indicates that being relaxed has a positive impact on customer spending\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", meaning relaxed passengers are likely to spend more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5CwrwDB8ak72m6XJ3VMyIj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Does an Effective Location-Based Marketing Campaign Look Like?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are several ways airports can launch a location-based marketing campaign. Let’s explore some examples:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Keep up with passengers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". Passengers are constantly moving and catching them at the right moment is challenging. Location-based marketing can be used to connect with travellers who want to receive real-time push notifications, alerts, and emails. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hyperlocal marketing.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" When your target audience enters a very limited geographic area, such as an airport checkpoint or parking lot, trigger messages that are extremely relevant. Consumers greatly appreciate extremely relevant messages and special discounts. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Utilize smart spaces.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Beacons, wi-fi, and other indoor positioning technology platforms allow retailers and individuals to engage through interconnected networks. Being able to push relevant ads or offers for products while a customer is in-store is becoming more commonplace.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using Location-Based Marketing Successfully for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports can successfully leverage location-based technology to provide an array of digital services to passengers. Seamless indoor navigation to airport checkpoints, location specific information in real-time, personalized deals and promotions, and more. Here are some additional ways to deliver an end-to-end passenger experience with this strategy: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When a passenger enters the airport, immediately trigger an update on the status of their flight \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Once a passenger has arrived at their destination, send a push notification of their baggage carousel number\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Target users with relevant offers on retail and dining based on prior purchases and points of interest\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Targeting Customers Based on Timing and Location\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing improves the passenger experience by providing personalized updates, directions, and tips based on real-time locations and interests. When passengers are passing by specific airport checkpoints, such as the check-in counter, trigger a notification of the security wait times. Provide updates of how long it will take to walk from security to the boarding gate, and convey relevant retail deals and promotions along the route. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7C1VfKaSbdA9iHwjbIHTP5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Choose the Best Location-Based Marketing System for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are many proximity marketing platforms to choose from. Airports must find a product that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identifies a target audience (or potential customers) within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"digital, interactive maps that make navigation simple for passengers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". With an indoor mapping platform on-hand, travellers can enjoy seamless outdoor-indoor navigation and combined with precise location data, airports can better understand foot traffic, how people move through the space, as well as where and how to target them. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7m9TARuSRWLbWFLc5g9X8p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The most fundamental element of location-based marketing is location data. Without this, airports can not accurately target their potential customers. A digital map allows you to visualize where people are in relation to your target area. The airport map is a foundational layer to enable heightened visual and location-based experiences. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-Based Marketing for Airports FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Proximity Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity marketing is also known as location-based marketing. There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation feature\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" takes care of the second piece for marketers hoping to target airport passengers.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Push Notifications & Geofencing Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. When a prospective or existing customer is within a predefined proximity (or geofence), a location-based push notification is triggered to their mobile device. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Start Engaging Mobile Users With Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By tapping into indoor location-based technologies, airports can start engaging with their target audience through mobile services. Many marketing leaders often find it challenging to leverage the right location-based marketing strategies. It is important to focus on a solution that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increases passenger experience\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stays relevant to your passengers and is scalable over time\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Uses communication channels effectively, whether it is through social media, email, or mobile notifications\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Has mass appeal but can still focus on segments important to the retailers and services in your 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Universities","slug":"location-based-marketing-for-colleges-and-universities"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-1\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geo-Targeting Students: Location-Based Marketing for Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s delve into location-based marketing for colleges and universities. The benefits, applications, and how Mappedin can help you get started with this digital strategy.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"vKGVrcIBS1Thm88GHE044\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is a tactic that uses a person’s physical location to target them with personalized messages. Using real-time location data, marketing teams can reach an identified market based on their proximity to a campus location, events happening within their area, and more. For instance, you could target mobile app users and motivate them to make purchases at nearby food vendors or bookstores. Similarly, a business school may advertise their marketing programs and on-campus career opportunities that would entice applicants. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Marketing Work for Colleges & Universities?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning, colleges and universities can target a person based on their current location. There are a variety of technologies that can be used, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through campus. To execute a successful location-based marketing strategy, there are two key requirements. The first is an understanding of a person’s real-time location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4PFaXNLKGNJ5TL4EloMYZA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Should Colleges & Universities Use Location-Based Marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing is a powerful strategy for marketing teams to gain the attention of campus visitors, promote events and services, encourage purchases, and increase student engagement and retention. Whether you want to build brand awareness, promote offerings, or use this tactic to improve recruitment efforts, location-based marketing can be an invaluable tool for your marketing plan.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Benefits of Location-Based Marketing for College Student Recruitment\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing is an effective way to attract prospective students to your college or university. Students that visit a predetermined boundary around a location (also known as a geofence) can be sent personalized messages and offers related to your campus. If someone visits a recruitment fair, student orientation seminar, or a range of campus information sessions, they can receive ads that line up with their interests. For instance, an international student can be targeted with information about study abroad programs and admission requirements. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide More Personalized Messages\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With location-based marketing, colleges and universities can better understand their target audiences, segment them, and send highly relevant and personalized messages to them. With tailored campaigns, people can avoid filtering through irrelevant content and better connect with your messaging. Sending well-timed information, updates, or deals enables you to target your audiences and provide lasting impressions.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"xreSI16SRyskkAVJ3Xn8X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reach New Locations With Greater Ease\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A huge advantage of using this digital marketing strategy is that you can get your messages across different audiences with greater ease. You can reach individuals in specific areas such as campus buildings, bookstores, dining areas and restaurants, or nearby high schools to appeal to prospective students. One area may have different demographics than another area, and you can use this data to trigger notifications that are extremely relevant. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Retain a Competitive Advantage\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To retain a competitive advantage over other schools, you may decide to put a geofence around other campuses to reach their audiences. This messaging could include a call-to-action to schedule a campus tour, information about the admissions process and ease of transferring to your campus, the abundance of career opportunities, and more. As an effective marketing strategy, this tactic can grasp the attention of undecided students or existing students that are looking to transfer schools. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increase Your Local Relevance\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increasing your local relevance is important because the campus of choice for many students is the one closest to home. Consistent communication strategies can help pull in local students by targeting them with messaging about the academic programs, tuition amounts, sports teams, or perks of attending your school. You can also highlight your best-ranked college courses, university courses, or elective courses. This content can drive additional interest and boost recruiting efforts. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4pLlBD7M0GUY3rTd7iBZvt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Colleges Can Effectively Use Location-Based Marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"College and university operators can use location-based marketing strategies to ensure their institution’s offerings stay within arm’s reach. Highlight advertisers, fundraising events, academic opportunities, career options, and any information that is relevant to your target audience. With digital mapping solutions, take this experience to the next level by showcasing events and promotions in real-time on the campus map. For instance, you can use this technology to highlight the location of time-sensitive events and relay this information to students and staff relevant to their location. If someone is passing by a job fair, you can send them a personalized notification about employment opportunities and guide them directly there.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Choose the Best Location-Based Marketing System for Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There is a wide range of software companies that offer location-based marketing systems. Here are some things to consider when choosing the right one for your college or university:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identify a target audience within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin has worked with large educational institutions such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/mohawk-college-enhancing-the-student-experience\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mohawk College\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/university-of-ottawa-relieving-student-stress\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"uOttawa\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to provide enhanced campus experiences using digital directories, indoor mapping, wayfinding, and analytics.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5OSWEQQtDXL2lw1nc5LjSF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin platform enables colleges and universities to build editable digital maps and promote ongoing news, events, and safety bulletins. To implement location-based marketing strategies, one of the first steps is to create a visualization of the college or university. By combining precise location data and a digital map, operators can better understand foot traffic, how people move through the school, as well as how to use this information to improve the campus experience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s blue dot navigation feature takes care of the second piece for marketers hoping to target students and visitors.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-Based Marketing for Colleges & Universities FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Can Universities Use Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities can use location-based marketing by analyzing data from a range of integrated digital tools to find insights into visitors and offer them a personalized campus experience. Some insights can include their demographics, areas with increased foot traffic and most popular location searches.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5IeHSEEJp0pPy0I6F4OAh6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is Geofencing Used For?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. It is used to send targeted messages to mobile device users when they enter the predetermined area. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Any business with a physical location is the best fit for location-based marketing because of its ability to geofence and geotarget certain areas. Some of these industries include colleges and universities, airports, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"retailers and shopping malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", grocery stores, and stadiums.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is the Best Way to Market to College Students?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities must embrace a marketing communication plan that can increase visibility and student engagement. Location-based marketing paired with a digital mapping solution revolutionizes the campus experience and makes it easy for students to discover all that your college or university has to offer. Mappedin’s mapping solutions for colleges and universities enable students to search and navigate the campus with ease. Combined with the ability to send push notifications, school operators can serve up highly relevant content and personalized messaging to students and visitors as they navigate within and between buildings. \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAAwICAwICAwMDAwQDAwQFCAUFBAQFCgcHBggMCgwMCwoLCw0OEhANDhEOCwsQFhARExQVFRUMDxcYFhQYEhQVFP/bAEMBAwQEBQQFCQUFCRQNCw0UFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFP/AABEIAA8AFAMBIgACEQEDEQH/xAAYAAADAQEAAAAAAAAAAAAAAAAABQcGCP/EACgQAAIBAwIFAwUAAAAAAAAAAAECAwQFEQAGBxQhMUESEyIyQlFhsf/EABUBAQEAAAAAAAAAAAAAAAAAAAUG/8QAIREAAQIGAgMAAAAAAAAAAAAAAQIDAAQFESGBBhIxcZH/2gAMAwEAAhEDEQA/ANTdNxWe41LT0skc9PPGEV40LAktnIB+nAOfP40mte8LNW7g3DTVyGNbbdBQxe7Oq+7kufkvQZyx8HtqOQ8G6uenn5q81M9R6WdFEpChiDj+/vSO6bMve3kqrrcKvmkeqE/LKIwjsEAUsFC46gE+nGcdu2lZedqLSLNOnednzEy/SZZRzbWPlo6523Ubfr6GU01VCqR1EqYfC/cSMAZ6YI0ak3CG20J2TSvLUNPK7Es4QoM4A6AlyB08sTo06mo8hIHUt29GBVUqQCiCVR//2Q==","aspectRatio":1.3333333333333333,"src":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=120&h=90&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=240&h=180&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&h=360&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=720&h=540&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=960&h=720&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=1440&h=1080&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=120&h=90&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=240&h=180&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&h=360&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=720&h=540&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=960&h=720&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=1440&h=1080&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"fieldValue":"Positioning","totalCount":11},{"edges":[{"node":{"publishDate":"Sep 19, 2022","updatedAt":"Sep 29, 2022","compose__page":[{"title":"Feature 101: Mappedin Search for Web SDK","slug":"feature-101-mappedin-search-for-web-sdk"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As part of the latest Mappedin Web SDK, the new Search feature provides you with the ability to supercharge your data which ultimately gives your customers better search results. The new Search feature improves the capability to index deeper into your data. Customers have the ability to search across a vast number of different search terms, giving them the ability to find exactly what they need, even down to the product level. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Search Features\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Deep indexing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The search experience is optimized to quickly deep index your data and return more relevant search results, ensuring users get what they need as fast as possible. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Offline capability and scalability\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Search is always available even if a device is offline. No backend service or network requests are required. Searches are performed locally and scale well with additional users. There is no extra load as the number of search queries increases on your app.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Fuzzy matching\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The fuzzy matching technique returns matching results when a term does not match exactly, for example, due to a typo or misspelling, and improves overall searchability.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6Hve8zWu196AWMSWYxIpbw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Prefix search\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Searches against the beginning of words in your data will display results before the whole word is typed and significantly reduces search times.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Search ranking\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Results are ranked by relevance based on a number of adjustable settings and popularity. Commonly searched terms could have more weight and display in higher priority than terms that are seldomly searched for.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Feature Benefits\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Make your data more discoverable\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Shape the search experience the way you want by modifying your venue data to suit your needs. Easily add or remove keywords in a location’s description and tags, to modify its ranking in the search results. Search SDK has support for matching terms in the following types of data from our CMS:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Names\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Tags\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Descriptions\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Category Names\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Names, Descriptions and Tags within Categories\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"18mSG7jSXSLE80g2eS1ivZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Auto-suggest results\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The auto-suggest feature provides a quick way to find what you are looking for and makes the terms in your data more discoverable. Typing “foo” could suggest “food” and “football”, or typing “pla” could suggest “PlayStation” or “plates”.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customize searches\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Take full control over the ranking of your search results by modifying the weight of each data type. We support the following customizations: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location name, tag, and description weight\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Category names weight\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location descriptions and tags within categories weight\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ability to toggle on/off indexes for location descriptions and tags\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ability to toggle on/off indexes for location descriptions and tags within categories \",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"These values contribute to the position of each data type within your search results. The higher the weight, the higher this data type ranks.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How do I get started?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Search indexes the locations and categories for this easy-to-use feature. This lightweight but capable search engine only requires one line to set up and another to query. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"You can read more about Search on our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://developer.mappedin.com/web-sdk/v4/search\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Developer Portal\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and watch our demo \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://vimeo.com/mappedin/search\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"here\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://vimeo.com/751709700/46e2fcd8c6\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"https://vimeo.com/751709700/46e2fcd8c6\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Future Use Cases\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Need to add third-party data? Easily combine your own custom data source with Mappedin’s to extend the capabilities of your search experience. Your data gets searched alongside data from Mappedin’s CMS. Once added, you have the ability to pass in a weight value so you can control how this data ranks. The data you combine with the search may contain any number of custom attributes.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\\nAre there other use cases or features you’d like incorporated into the Search feature for Web SDK that would benefit your venue? Reach out to let us know, or contact us today to learn more about how our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"SDKs\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can benefit your mall, office, campus, stadium or 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Offices","slug":"wayfinding-sdk-offices"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrated \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"office building maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" improve transparency, enhance the employee experience, streamline workplace reservations, and help identify inefficiencies. With Mappedin’s SDKs, offices can build powerful, customized, and integrated solutions.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6Nw4tfXOQs8mw0iLjFiu8q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding SDK - Indoor Mapping for Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Mapping & Wayfinding SDK for Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Offices can use indoor mapping and wayfinding SDKs to go beyond traditional navigation. Our SDKs can be integrated with workplace mobile applications, internal office websites, or harness them to display custom maps across digital directory signage. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/offices/reopening-strategies-with-indoor-maps-for-offices\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As offices welcome back employees\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", there is no better time to invest in technology that improves safety, culture, and overall operations within your workforce. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Wayfinding SDK for Offices Work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding SDKs provide developers with a flexible indoor navigation solution and Mappedin’s location platform allows office buildings to maintain accurate floor plans over time. Our SDKs encompass a wide variety of components and features required to easily integrate mapping into any application - anything from an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-indoor-mapping-for-universities-and-colleges\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"interactive campus map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", to a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mobile app for shoppers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-stadiums\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor outdoor navigation at a stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Flexible Maps That Are Easy to Set Up\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is the foundational layer for your digital wayfinding experience. The Map Editor is easy to use and makes it simple to edit location and map data in real-time on your office floor plans. Our map software allows you to customize interactive floor plans by adding legends and symbols, and view different angles of the building for a more accurate depiction of your space.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6ei44b8vCLdYt77MUSEe9X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages for Developers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's wayfinding SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are highly integrable with other datasets and integrations. Along with a flexible and robust solution, we continually improve our developer tools and value customer input. This dedication to customer success ensures that your voice is heard as we evolve our products.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"24/7 support\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sample applications \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Getting Started guides\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Expert integrations team\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Comprehensive API documentation \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Access to Release Roadmap and version migration guides \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create More Productive Work Spaces\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor navigation can be a key component of integrated workplace management systems (IWMS). These systems improve efficiency and create more productive work spaces for all employees. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/offices/why-your-office-building-needs-indoor-mapping-iwms\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Office mapping and IWMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" integrations allow employees to search for meeting rooms with any required amenities such as whiteboards, TVs, capacity limits, and so on, reserve those meeting rooms through the same platform, use wayfinding to navigate to the desk of another employee, and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to search and discovery, this integrated system enables workplace teams to track and respond to various maintenance requests in real-time. Employees can submit work order forms and helpful details through the platform, including a description of the issue, a photo or video, employee contact information, and even link the precise location through the digital office map. This additional context makes it simple for workplace teams to quickly locate problem areas in larger buildings and review valuable analytics such as real-time status updates or average time to resolution.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of Wayfinding SDK for Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding SDKs can be used to create robust workplace applications. These mobile apps help employers communicate with their team and provide helpful information to employees. Mappedin's SDKs provide the core elements of a digital map and wayfinding experience. This software allows businesses to create a custom application that can be integrated into mapping experiences. When used alongside \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", our SDKs unlock even more powerful experiences.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5betVauWKPDxoTDRkUgKp7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Turn-by-Turn Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate digital maps help guide employees every step of the way. From ideal parking locations to their desk, Mappedin's SDKs provide the shortest route to get from point A to B. Indoor positioning provides an enhanced experience by detecting a user's device position and providing turn-by-turn directions within the building. New employees can also quickly get familiarized with the venue by seeing their blue dot location update as they navigate the office. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"World-Class Accuracy\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To provide the most accurate and efficient route for users, SDKs can be used in conjunction with indoor positioning infrastructure such as beacon technology, wi-fi point access, and so on. This combination of navigation technology determines the precise current location of a device within a venue and populates accurate directions with blue dot wayfinding to your desired destination.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Points of Interest (POIs)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Office managers and administrative staff have complete control of the POIs that are displayed across building maps. Using Mappedin’s SDK, offices can also choose to highlight common destinations or important amenities, such as available meeting rooms, security, fire exits, washrooms, and so on. Improve the customer experience for employees with transparency on building details and consistency between physical locations and the digital twin of your office. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Automatic Floor Detection\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As your venue maps are rendered via the SDK, the solution takes into consideration the elevation of each floor. With indoor positioning, your office mapping application can be set to automatically update as employees and guests navigate between floors.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"73YyFwNBKF8JfYrnrBCevd\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Space Planning\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping software also makes it easy to test and review alternative office floor plans before spending time and effort to reorganize the physical space. If you have new employees starting in the office, are shuffling departments around, or need to create a socially-distanced floor plan for your team, you can test different options that might work with the available space in your building.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Intuitive indoor wayfinding can save employees time, especially if they are new or work in a large office. 3D interactive maps allow users to quickly get acquainted with floor plans and plan their route. Beyond that, however, offices can use indoor maps as one piece of a larger smart building ecosystem and create interactive office experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive Office Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SDKs allow for truly integrated office platforms and can improve day-to-day building management, send workplace alerts, and display building events and messaging, all of which support an interactive office experience. An integrated Building Management System (BMS) can send alerts to staff when heating, cooling, or lighting needs to be adjusted and allow facilities teams to easily make adjustments, even if they are not inside the physical space. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Combined with accurate location data, this system can also alert employees about ongoing building maintenance, fire drills, and real-time appointment reminder texts. In addition to high priority alerts, offices can enhance employee culture and recognition by integrating the wayfinding SDK with an existing digital signage application. Promote company news or events, celebrate milestones, highlight new employees, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3DjBPyqgMmnsNSveEQDR34\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Your Map in Your Mobile, Web, and Kiosk Apps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-api-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s wayfinding SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you are not limited to specific devices when creating an office navigation experience. Our solutions provide you with the tools to deploy custom indoor maps across mobile, web, and digital directory wayfinding applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leverage \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to build applications across the platform of your choosing. Whether you want to create a custom application, add floor plans to an internal website, or integrate them with digital signage, our Web SDK provides you with the foundation of a powerful and accurate navigation experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"iOS & Android SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use our mobile SDK to create mobile wayfinding experiences for iOS and Android devices. Integrate digital maps into an existing mobile application or choose to build your own tailored app experience using \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/ios/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's iOS SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/android/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can also be used to build once and deploy across both device types, saving developer time and effort. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/servicenow-and-mappedin-improving-the-employee-experience/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin and ServiceNow have built an integration\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" using our SDKs to offer indoor mapping capabilities within their Workplace Service Delivery (WSD) solution, providing the best digital experience for employees and managers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3p2K4HjXI81P64FyDWEJg1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Make the Most of our Wayfinding SDK for Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution and enable streamlined indoor navigation and accurate mapping experiences for visitors.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More About Wayfinding SDK for Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"office mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" makes it easy to manage your digital maps as well as desk layouts, meeting rooms and their location details, as well as other workplace integrations. Our SDKs provide intuitive wayfinding for employees and valuable insights back to you, the employer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For further documentation on our SDKs and APIs, visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Developer Portal\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To start creating workplace experiences for your office, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4992503748125936,"src":"//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3p2K4HjXI81P64FyDWEJg1/7b856044891e2a74141ad610f78aae4e/employees_working_office_building.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Feb 24, 2022","updatedAt":"Feb 24, 2022","compose__page":[{"title":"Wayfinding SDK - Indoor Mapping for Stadiums","slug":"wayfinding-sdk-stadiums"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital stadium maps allow fans to intuitively navigate from the parking lot to their seat, while exploring shops and services along the way. Wayfinding SDKs provide developers with the ultimate flexibility when it comes to customization and integrations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding SDK - Indoor Mapping for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping & Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use digital indoor maps as the foundation for a highly engaging, state-of-the-art, branded experience. Powerful map editing software helps to ensure that location information and events are always up-to-date and accessible for visitors and wayfinding SDKs provide intuitive indoor navigation of your venue. As \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums welcome back fans\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/using-digital-maps-to-reopen-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\", it is a great time to invest in indoor mapping technology. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"51Pim92vqnnmYbRE3D9Wge\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Wayfinding SDK for Stadiums Work?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs allow you to build completely custom mapping experiences, regardless of industry or use case. Our SDKs encompass a wide variety of components and features required to easily integrate mapping into any application - anything from an \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"interactive campus map\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-indoor-mapping-for-universities-and-colleges\"}},{\"nodeType\":\"text\",\"value\":\", to a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"mobile app for shoppers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-malls/\"}},{\"nodeType\":\"text\",\"value\":\", or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor outdoor navigation at an airport\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-airports/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding SDKs provide developers with a flexible solution to create a unique digital experience and Mappedin’s indoor mapping platform allows stadiums to maintain accurate floor plans and event maps over time. Within the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", you can apply the same core and structural elements of your venue across all maps, while having the flexibility to change seating charts, retailers, concession stands, and activities for each of your event types.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages for Developers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Working with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs and APIs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-api-sdks/\"}},{\"nodeType\":\"text\",\"value\":\" brings with it several benefits for developers. Mappedin provides 24/7 support, how-to guides, sample applications, comprehensive API documentation, and access to Release Roadmap and Version Migration Guides, all of which help to ensure you have the tools required to build a powerful and 3D mapping experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's SDKs are highly integrable with other datasets and integrations, and we offer developers the flexibility to use React Native for Android and iOS devices through the same flexible platform. This makes SDKs easily accessible to all, and can be a more cost efficient option with fast development incentives. Mappedin's dedication to the customer experience ensures a continual improvement of our developer tools and an expansion of SDK capabilities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Rather than implement a static venue map that only serves one purpose, a digital map can act as one part of an entire tech ecosystem. Because of their flexibility, mapping SDKs unlock and enhance a variety of services in addition to traditional navigation.   \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Parking & Arrival\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For fans and event attendees, the wayfinding journey actually begins outside of the venue. Finding parking can be a challenging and time consuming task and once the car is parked, arena visitors still need to find the closest entrance or recommended gate for their seat. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps provide a seamless experience for fans by allowing them to plot this journey ahead of time or once they arrive on-site. Along with providing turn-by-turn directions, stadiums can integrate digital wayfinding with up-to-date parking information such as pricing, occupancy, rideshare lots, and more. In addition to offering a great customer engagement experience with accurate data and directions to parking, stadiums can also benefit from streamlining fans and reducing overcrowding with clear, personalized directions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Powerful Navigation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once inside the building, wayfinding SDKs continue to make navigation easy for stadium guests. Through the venue map, fans can locate their seats, washrooms, merchandise stands, food and beverage locations, and additional services. By incorporating \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning technology\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" at your stadium or arena, you can enable step-by-step navigation from a user’s precise location. For multi-story venues, a powerful mapping solution such as Mappedin’s can also account for elevation levels and accessibility mode to prioritize routes that use elevators and ramps over stairs and escalators. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding SDKs can be used to deploy maps across any device, including web, applications for mobile devices, and touchscreen directories. The search functionality on a digital map allows fans to locate general amenities (e.g. washroom, merchandise) or specific products (e.g. pizza slice, baseball hat) so that precious time during the game or event isn’t wasted in a long distance search. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1rrizBkR3XD3dSP5lE4JHX\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To further enhance the user experience, when digital maps have been built for customization using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\", they can be integrated with line management software to show fans real-time line lengths at different locations. This integration allows stadiums to reduce long lines and overcrowding in common spaces by directing visitors to nearby, less busy locations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-Seat Experiences\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use the combination of a digital venue map and indoor positioning systems to offer elevated experiences to fans. Through a venue mobile application, users can pre-order food for pick-up or have it delivered right to their seat. Arena wayfinding apps with a focus on fan engagement might also include discussion boards, live stats, game alerts, and personalized deals and discounts that fans at home don’t have access to. These in-seat experiences can encourage future ticket purchases or increase sales at retailers across your stadium. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4VRYcCd2rkNZSQmX9xHO44\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events Advertising\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital map as the foundation, indoor spaces can advertise deals and events and allow visitors to quickly populate directions to their locations. By integrating your venue mobile app with indoor positioning systems, stadiums can send push notifications and personalized offers to fans based on their current location for events or food and merchandise promotions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Insights & Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Venue owners can gain a better understanding of the locations and services that visitors are searching for, selecting, and navigating to. Equipped with venue data and location analytics, stadium administrators and employees can make more informed business decisions.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seamless Indoor and Outdoor Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor and outdoor stadium maps provide fans with context as they navigate from parking or drop-off, through to ticketing and their entrance gate, all the way to their seat section as the end destination. By creating this blue dot experience using Mappedin’s SDKs, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums can create the ultimate fan experience\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/how-to-create-the-ultimate-fan-experience-in-stadiums-and-arenas\"}},{\"nodeType\":\"text\",\"value\":\" and visitors can easily search and discover additional services along their route.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"70gANLLLerMqCFlbZGAHzT\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Use Your Map in Your Mobile, Web, and Kiosk Apps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By creating an indoor mapping experience through Mappedin’s SDKs, you are not limited to specific devices when building your indoor navigation application. Mapping SDKs can be used to deploy custom indoor mapping solutions across mobile, web, and digital directories. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web SDK\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Web SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart\"}},{\"nodeType\":\"text\",\"value\":\" can be leveraged to build applications across the platform of your choosing. Whether you want to create custom wayfinding kiosks, add mapping to your venue’s website, or integrate it as part of a larger mobile app, the Web SDK provides you with the foundation of a powerful and accurate navigation experience. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Japan’s Okinawa Arena\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena/\"}},{\"nodeType\":\"text\",\"value\":\" utilizes Mappedin’s Web SDK to provide a unique stadium experience to their visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"iOS & Android SDKs\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s mobile SDKs can be used to create mobile wayfinding experiences for iOS and Android devices. Stadiums can integrate digital maps into existing mobile applications or choose to build your own tailored app experiences using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's iOS SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/ios/\"}},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Android SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/android/\"}},{\"nodeType\":\"text\",\"value\":\". Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"React Native SDK\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native\"}},{\"nodeType\":\"text\",\"value\":\" can also be used to build once and deploy across both device types, saving developer time and effort. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Make the Most of our Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution and enable streamlined indoor navigation and accurate mapping experiences for visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6lOvulEfplqwSDxfG85aN6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More About Wayfinding SDK for Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" SDKs to build a custom and integrated experience for fans, providing them with up-to-date event information and context about their surroundings, all of which can be extremely valuable before starting a journey along an unfamiliar route.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For further documentation on our SDKs, visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Developer Portal\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/\"}},{\"nodeType\":\"text\",\"value\":\". To start creating an interactive wayfinding experience for your stadium, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAlgCWAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAALABQDAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABgcD/8QAJxAAAQMDAgYCAwAAAAAAAAAAAQIDBAUGEQAhBwgSMUFhFIEiUaH/xAAYAQADAQEAAAAAAAAAAAAAAAADBAUBAv/EACkRAAIBAwEECwAAAAAAAAAAAAECAwAEESESIlGBFDFhcXKRobGy4fD/2gAMAwEAAhEDEQA/AEdncwN93QhxmgS4slxrpLymELUU5BJSlIOVKG2/YefGuCY2BIQDvYD3Iq5NfdGKiVyc8ELfFTWFT5k+IEaexT5kxMJ5lQCnJLK2kuKAOUFROCcZOPs4xoMgEabygcweehxWwXgu96FsjwkcsEA0ErHN1dAmH5EdlDnSM9JK0n2CDgj2NjpxDbMM7HrWNPdKcZHkKm113RVbHqV0x6FOdpzESbIbZabIKUpD3SBg5zsAN86jGJJQ6yDIHGqSavH2/dHeEtTlXRxOtwVV0z0l1bykPAFKlgOEEjsce/G3bRjpHgdQFBlVVnwB+1qo3Aw2qsTVlP5LkPEnP6dWB/AB9abVF2RpSjE5r//Z","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=240&h=135&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&h=270&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=720&h=405&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=960&h=540&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=1280&h=720&q=90 1280w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=240&h=135&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&h=270&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=720&h=405&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=960&h=540&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=1280&h=720&q=90&fm=webp 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"fieldValue":"SDKs","totalCount":11},{"edges":[{"node":{"publishDate":"Jun 9, 2022","updatedAt":"Jun 9, 2022","compose__page":[{"title":"Feature 101: Multi-Building Wayfinding","slug":"feature-101-multi-building-wayfinding"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To help support venues with indoor and outdoor components, we’ve recently made improvements to the multi-building wayfinding experience. Mappedin has the ability to not only route users within buildings, but \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"between them\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" using the most efficient path. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How it Works\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As a feature of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/product-launch-responsive-web-app-v2\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Responsive Web App V2\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", multi-building wayfinding helps close the loop when navigating between and within buildings. Visitors can simply pull up a digital map of a venue and travel between buildings by following intuitive directions. This is especially useful for city districts, campuses, mixed-use spaces, resorts, or venues with multiple buildings and facilities.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" enabled, the navigation experience is taken a step further by enabling users to view their real-time location as they move through a venue. Blue dot also provides automatic map switching from the outdoors to indoors, so when a user walks into a building, they will be switched to the indoor map automatically. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4wRYULSZiwhZb8r7z3JUDA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Buildings may appear as top locations, or in the search suggestions alongside locations, making it easy for users to find their destination. Visitors can also click on a building or facility directly from the outdoor map. When selected, the building profile will be pulled up and visitors can click the “Directions” button to navigate to and from the building. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2BOOCBn2pPNfRN0X8q3ld0\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If a building has locations inside of it, selecting the building will automatically open the main floor of the building. This will display a map view of the inside, along with a level selector to switch between floors. Under the building profile, a list of all locations within the building will also appear. Visitors can seamlessly navigate between buildings or locations within a building to reach their destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"79gPy3CWnIbmJ2RqjpA0gT\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Feature Benefits\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with being a more intuitive navigation experience for visitors, we’ve also ensured that despite the increase in map data, our solution continues to be highly performant. Venues can showcase an outdoor map with all of their buildings, along with maps of the interior of each building, without compromising the user experience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Users can efficiently search for a building or a location, and navigate seamlessly through indoor and outdoor components. Buildings, floors, rooms, stores, you name it. For instance, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/directory-map#/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards uses multi-building wayfinding\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to enable indoor-outdoor navigation between shops, restaurants, offices, hotels, condos, and more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4wS0mnMBUun0tFhardKrb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Use Cases\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A wide range of venues benefit from multi-building wayfinding, including:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Campuses\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"City Districts\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zoos\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping Centres\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Offices\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Resorts\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mixed-use developments (shopping, condos, corporate space, tourism)\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide Seamless Indoor-Outdoor Navigation\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhance the visitor experience by providing seamless indoor-outdoor navigation with this innovative feature. Make it easy for college students to navigate between classes, employees to travel between office buildings, shoppers to find stores in several retail outlets, and more. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reach out to us today\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to find out how your venue can benefit from multi-building wayfinding. \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.8102824040550325,"src":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=120&h=66&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=240&h=133&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&h=265&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=720&h=398&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=960&h=530&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=1440&h=795&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=120&h=66&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=240&h=133&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&h=265&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=720&h=398&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=960&h=530&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=1440&h=795&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Apr 7, 2022","updatedAt":"Apr 7, 2022","compose__page":[{"title":"Feature 101: Save My Location","slug":"feature-101-save-my-location"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Have you ever run into problems locating your parking spot? Your seat at a sporting event? The uber pickup point? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’ve all been there. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a simple click, Mappedin’s Save My Location feature allows you to pin\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"a location on the map for easy wayfinding to and from it at any time. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How It Works\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Responsive Web App V2\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/product-launch-responsive-web-app-v2\"}},{\"nodeType\":\"text\",\"value\":\" provides an easy way to save your location. Simply load the venue map and you will see a prompt to tap the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"}},{\"nodeType\":\"text\",\"value\":\" (also known as your real-time position) to drop a pin on your location. A profile card will appear, giving you the option “Save this location” and once saved, navigation is quick and easy. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"Tymx5mxBbjXAfVM1CXSmI\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Get step-by-step instructions to and from this saved location by clicking on the directions button. When searching a venue, you will also have the option to select the saved location as your departure or destination point. The best part? Your saved location is always visible on the map for quick reference. You can also unsave it or update it at any given time.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer & User Benefits\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Navigating places is hard, but it doesn’t have to be. Make it easier for your guests to find their way around your venue with this convenient feature. Along with providing real-time navigation updates, blue dot enables guests to quickly locate their car, the family meet-up spot, or a store they’d like to return to later. While enhancing the blue dot feature of your mapping application, you’re also creating a better guest experience. Mappedin’s Save My Location feature provides: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Easy Navigation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Convenience \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Personalized Experience\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now visitors don’t have to force themselves to remember where you parked or where your airport boarding gate is located. This feature helps you quickly navigate to and from any area of a venue. While saving you time, it also prevents you from getting lost in large and confusing spaces. With the flexibility to save any location, this also means the feature can be used for a wide range of scenarios. Let’s delve into some!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Use Cases\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Find Parking Spots\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It can be hard enough finding a good parking spot, but locating it later on can be even more difficult. Especially in large parking lots outside of airports, shopping centres, theme parks, stadiums, and resorts. Or, arguably the worst, underground parking lots. Instead of taking a picture and hoping it will be enough to locate your car after spending hours inside, use Save My Location. You can pull up your parking spot on the map and navigate there in no time.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Locate Seats During an Event \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Scrambling to find your seat during a concert or sporting event is \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"far\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" from fun. Fortunately, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums and arenas\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" can provide a seamless guest experience by enabling you to pin your seat location on the map. If you leave to find a restroom, concession stand, or other amenity, you can get real-time directions back to your seat with the click of a button. Save My Location can also be used to pin your parking spot, and paired with Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Section\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-save-my-section\"}},{\"nodeType\":\"text\",\"value\":\" feature, you can be guided from the parking lot all the way to your seat section. Alternatively, you can save the entrance/exit doors as a location for a speedy way out once the event is over.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"365Byxaj19UnvfcKt9GHtp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Meet Up With Friends & Family \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Location is also useful for meeting up with people at a specified location. A coffee shop, a booth at a trade show, a residence on campus, an art gallery exhibit, or even a hospital room. If someone arrives early, they can pin the meet-up spot, walk around the venue, and navigate back to it as quickly as possible. Or, if your family decides to split up at a mall and explore different stores, you can find each other again by sharing the URL to the saved location. The possibilities are endless with this easily accessible feature.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5BbbAdlKajBAJnvFLacKmC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Revisit a Location\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You might find yourself mesmerized by some artifacts at a museum, or maybe you went to a casino and enjoyed some table games more than others. In either case, you may decide to revisit these areas once more. Save My Location helps you do that effortlessly; just pin your current location and come back to it later. This also helps if you need to return to an office meeting room, you’re waiting for a repair at the Apple Store, or you couldn’t make up your mind on whether to purchase the shirt you were eyeing an hour ago. You can conveniently mark the area of the venue you’d like to return to.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Routes to Transit Stops, Bike Racks & Taxi Pickup Points\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seamless transit to and from your venue results in \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"happier \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"visitors. And if your guests are happy, they’re more likely to return again. Save My Location enables map users to populate routes to transit stops, bike racks, and their taxi pickup locations when saved. This way, getting home after a day at the mall, movies, or workplace is seamless and stress-free.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"xreSI16SRyskkAVJ3Xn8X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Make Your Venue Easier to Navigate\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Start elevating your guest experiences with this innovative feature. Provide visitors with an additional level of convenience and easy navigation to and from their parking spot, stadium seat, or any desired location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Reach out to us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to learn more about Save My Location and how it will benefit your venue.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/32Yags3gZsIOcbw8KVZuFb/4a0df43d57213a1f16c6095231eba5b1/michael-weidemann-oGhTfu1UrOY-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/32Yags3gZsIOcbw8KVZuFb/4a0df43d57213a1f16c6095231eba5b1/michael-weidemann-oGhTfu1UrOY-unsplash.jpg?w=120&h=68&q=90 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This feature was developed to help Mappedin customers provide more intuitive wayfinding and an enhanced guest experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"mt73AlPgiqNNfSZbJKYNJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Using Save My Section in Stadium Venues\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Save My Section is an existing feature within Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that allows visitors to a stadium or sporting venue to save their seat section within the map. After arriving at their section, fans are able to save the location for future use. This feature makes navigating through the venue effortless from this point forward. Whether you leave your seat to find a concession stand, washroom, or other amenity, you can view real-time directions back to your section with the click of a button. Through this feature, your location is pinned on the map, allowing you to quickly orient yourself while moving through the venue and providing a quick reference point to where you are seated. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Feature Benefits \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhanced Guest Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Save My Section provides guests with fast and convenient wayfinding. With just the click of a button, your section stays pinned on the map - even if you close the application. Regardless of where you decide to travel to during your stadium or arena visit, you can quickly access wayfinding directions back to your seat. When searching for nearby vendors or amenities, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" will suggest locations with the closest proximity to your section, therefore avoiding long walks or over-crowded areas.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"365Byxaj19UnvfcKt9GHtp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved Operations for Stadiums \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This feature was designed to benefit stadiums as well as their visitors. Save My Section reduces strain on stadium staff by providing guests with the tools to navigate independently. Before arrival, stadium visitors can either find their section by exploring the map, or by search. From there, turn-by-turn directions will indicate the appropriate entry gate and the most efficient path to their section.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increased Revenue Opportunities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Save My Section can also reduce wait times and increase revenue for stadiums. By integrating with other software platforms, stadiums can allow visitors to order food and drink directly to their seats. This feature provides a more personalized experience, guiding visitors to services closest to their section. This helps with crowd control and in turn, keeping guests happy. In a recent study, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://seatserve.com/blog/stadium-concessions-challenge-solution/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"​​45% of fans are abandoning concession lines if the wait time seems too long\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Digital indoor maps can also be combined with software such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://thewaittimes.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"WaitTime\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", where fans can visit food and beverage locations with the shortest wait and then quickly navigate back to their seats. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Future Use Cases\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The ability to save a location within an interactive indoor map can be beneficial for a variety of other use cases. Adding a pin for your parking spot, for example, or a lecture hall on campus, a specific booth at a tradeshow convention, or your go-to desk in a flexible office, to name a few. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are there other use cases for Save my Location that would benefit your venue? Reach out to let us know, or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn how to implement Save My Section at your stadium or arena. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5022421524663676,"src":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=670&h=446&q=90 670w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=670&h=446&q=90&fm=webp 670w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"fieldValue":"Web App","totalCount":8}]}},"pageContext":{"name":"Product","slug":"product"}},
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