{
    "componentChunkName": "component---src-design-system-templates-article-index-tsx",
    "path": "/blog/product/map-editor/product-101-mappedin-analytics/",
    "result": {"data":{"contentfulComposePage":{"title":"Product 101: Mappedin Analytics","seo":{"title":null,"description":"How you can make more informed business decisions that drive results and optimize your indoor spaces? The answer is simple: with Mappedin Analytics. "},"content":{"author":"Lucy Bragg","publishDate":"Jan 11, 2022","updatedAt":"Jan 21, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The new Mappedin Analytics platform displays valuable metrics and insights for your indoor mapping solutions, enabling you to make smarter, more informed business decisions that drive results and optimize your indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Mappedin Analytics?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital indoor mapping solution, not only can you provide wayfinding and additional context to users, but you can also gather valuable insights and analytics on how visitors interact with your indoor spaces. With the new Mappedin Analytics platform, you can visualize key metrics on visitor behaviour and movement, search and location data, and more. Leveraging these insights can help you make more informed business decisions that drive results and produce exceptional indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" is a comprehensive tool that displays detailed reports on what your property visitors are searching for, where they want to go, how they interact with various spaces, and their intent while visiting your properties. You’re able to gain a better understanding of your visitors by tracking location searches, missed searches, language selections, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"48uVEebqJ3Xo4xZ2Y5a6YZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some trends and insights include: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Number of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Length of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Anonymous Device Information\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Track Key Events\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Categories\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Locations\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search Queries \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Missed Searches \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Features\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Browse a pre-made dashboard\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics generates a pre-made dashboard with key metrics and reports on how users engage with your indoor space. The dashboard presents information in a digestible and user-friendly manner, and includes a number of trends and insights listed above. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by organizational/venue view:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Analytics Dashboard can be filtered by organization or venue. This enables you to visualize metrics across specific venues or, for portfolio customers, the organization at large. This gives you a full picture of all your visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by time period:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can also filter analytics by time period, enabling you to explore your venue metrics and track trends over specific periods of time, seasons, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"View data across a number of pre-made charts\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics enables you to visualize your mapping data in a number of different ways using pre-made charts. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Download dashboards and charts as images:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can download your dashboards or charts as images, making them easy to pull into presentations or share across your organization. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Favourite dashboards\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics also enables you to favourite dashboards. If you have specific dashboards that you monitor regularly, you can favourite them for quick and easy access. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Export chart to CSV: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"You can export your chart to .csv files, and both the visual reports and raw data can be exported and pulled into any software platform with ease.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer and User Benefits\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Millions of square feet of indoor spaces are mapped across large and small venues at Mappedin. When users leverage these maps to access directions and POI data, we can gain important insights from these behaviours. Data can be gathered on what areas of your venue are seeing the most traffic, which areas are being ignored, and popular wayfinding paths to name a few. These insights can be used in various ways such as to help optimize the placement of signage and customer service representatives, or to improve the spatial layout of services to maximize sales.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal is to help you make better business decisions and gain ROI from your marketing efforts. The new Mappedin Analytics platform will give you a better understanding of your venue's visitors across devices and platforms within our products, which in turn helps with customer acquisition and retention. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"38TH45QENZc1Pd1gydPfbP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By leveraging insights, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, optimize your venue layout to boost sales, and more. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently on’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Additionally, by discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. Indoor positioning analytics also highlight how people move around your venue and can expose ways that your business can optimize its space. For instance, you can monetize areas of your property that garner the most foot traffic by adding paid services, vendors, and amenities. No matter the industry or use case, insights and analytics can be leveraged in a number of ways to benefit your business and improve the user experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about Mappedin Analytics or how you can use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning analytics to benefit your business\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business/\"}},{\"nodeType\":\"text\",\"value\":\", contact us today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"48uVEebqJ3Xo4xZ2Y5a6YZ","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/48uVEebqJ3Xo4xZ2Y5a6YZ/c01931b7b8ad06e30020edba65312065/Analytics_Dashboard_2_.png","contentType":"image/png"}},{"contentful_id":"38TH45QENZc1Pd1gydPfbP","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/38TH45QENZc1Pd1gydPfbP/dfe1d42bcc54589ddf64e6a748177f66/Analytics_Dashboard_1_.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png"}},"pdf":null,"relatedPosts":[{"title":"How to Use Indoor Positioning Analytics to Benefit Your Business","slug":"how-to-use-indoor-positioning-analytics-to-benefit-your-business","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Oct 29, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning software elevates indoor mapping experiences by enabling users to accurately visualize their real-time position within a venue. While this technology helps customers navigate indoor spaces, it also proves valuable for businesses in another way: by equipping them with valuable insights and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can leverage location data to make smarter, more informed decisions for your business, and ultimately drive increased foot traffic and revenue at your property. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-positioning-vs-indoor-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. Often, these coordinates are represented visually by a blue dot on a digital indoor map to provide additional context to users. Similar to outdoor GPS, users are not required to enter a “Start” destination and as they begin to follow along a route, the blue dot moves with them, providing seamless wayfinding and step-by-step navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning technology and an indoor mapping platform, property managers are able to access \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytical data\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on how their map is used by customers. This includes detailed reports on visitors, how they interact with your space, and their intent while visiting your property. You’re able to gain a better understanding of what your customers are looking for and leverage this information to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1N6NjgTAcWwsEQAohb59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Analytics Dashboard is a comprehensive tool that showcases location-based details of visits, such as user behaviour, most popular location searches, missed searches, language selections, device use, and more. Some trends and insights include:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Number of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Length of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Device Used\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Event Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Quick Link Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Category Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locations Selected from Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Characters Typed During Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"...and more \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leveraging Indoor Positioning Trends and Insights \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once your business is equipped with a powerful indoor mapping platform, you can easily gather insights and visualize trends that will help you make critical business decisions. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull the data into any system with ease, making it simple to explore your venue metrics and track trends over time from any given program. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These insights help you understand your customers better, which in turn helps with customer acquisition and retention. By leveraging indoor positioning data, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, and optimize your venue layout to boost sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify Potential Areas for Investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meet Customer Needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facility managers can generate spatial analytics with maps and better understand user intent through search data, providing a broader picture of what customers are looking for. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently don’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property. If you notice that a large majority of your visitors are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist at your venue, you may consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding Applications\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also break down analytics and look at the different usage across various wayfinding applications within the same venue, or you could go one step further and look at for example, the difference in usage across digital directories at your property. This can give you valuable information such as the word “coffee” is being searched 20x more at one directory location over another. As such, you may consider adding a coffee shop near that directory to garner more sales and cater to your customers. Moreover, with a web application, leveraging analytics such as the device used can help guide other decisions. For example, you might have a venue application built purely for iOS devices, but a large amount of your visitors use Android devices. Then you may consider creating an app for Android devices to reach these customers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrated Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics can highlight real-time events within a space for a variety of purposes, and can be leveraged across different industries for business improvements. For example, tracking important assets such as documents, building material, equipment, employees, etc. can be used to increase efficiencies. Location analytics can also be pulled from other integrations with your indoor mapping software, such as an integrated workplace management system. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when a vending machine breaks, or a fax machine malfunctions, or any other issue occurs, and these insights can be used to make decisions about your property. If you notice that an ATM machine or printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Content, Promotions and Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. For instance, if you notice that visitors are constantly searching for food and drinks at your venue, you could send push notifications of nearby vendors to draw their attention. Indoor positioning enables you to send personalized offers when guests are passing by locations, such as stores or concession stands, to prompt them into making a purchase. If someone is walking by a restaurant at your venue, you could send a “15% off coupon code” to grasp their attention. Alternatively, you can use proximity marketing to notify customers of ongoing sales and promotions happening within your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics help you understand visitors’ routines, and helps you better target them both inside and outside of your venue. With a mobile app, you can target app users and motivate them to visit your property by sending personalized reminders of events, or ongoing deals or services that will capture their interest. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" implemented across your venue, you can also drive attention to events and services by promoting them directly on the screen. Using the indoor positioning analytics, you can explore the results of different tactics and see what campaigns and strategies are working in real-time. This provides you with key information on how you’re attracting customers that you can leverage to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Optimize Your Venue Layout \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics highlight how people move around your venue and can expose ways that your business can optimize its space. If a business can see exactly where customers are at any given time, data can be gathered on what areas of the venue are seeing the most traffic, which areas are being ignored, what paths customers are taking when they walk into your venue, how long they stay for, and whether they wandered aimlessly or went straight to a specific area. These insights can then be leveraged to make informed business decisions that enable space optimization and improve the spatial layout of services to maximize sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If visitors are gathering in certain areas of your venue, you can monetize these spaces by adding paid services, vendors, and amenities in this area. For instance, if passengers gather around a specific area in your airport, you can drive business by adding more retailers. Similarly, in a stadium or arena, you can add concession stands in areas where people are travelling through and occupying the most. No matter the venue, you can monetize popular areas to boost sales for your business. You can also relocate and move around items to make sure they are in the most optimal location to gain attention. For instance, retailers can use real-time analytics to monitor the success of their product placement and displays, and move them away from areas that are ignored. Overall, understanding which areas of your venue garner the most foot traffic helps you optimize your venue layout.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the venue or industry, indoor positioning software can provide you with valuable insights and analytics. To learn more about this technology, and how you can leverage indoor positioning data to benefit your business, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAKCAMAAACDi47UAAABEVBMVEUAAAC8vLw9Pj5ZWVlISUmYmZlJSUmOjo40NDQ0NDSlpaVDRESampo5OTl4eHhub29vcHBdXV0+Pj5CQkItLS0mJiYmJiYmJiYlJSUiIiIkJCQpKSk5OTlKSkoAAAAAAAB3d3d1dXX5/P/7/f/3+//6+/vQyeHRycv09Pb5+vr+///9/v/8/v/9///j4+VXpo5Ut3Pa2tDq6+v7+Pj7+fj6+Pft9e9ksHxctH7l4OHu7++trq78+/vIycn9/v74+fn8/f3z+PP27/f2+Pjz9PT8/f7Jysr7/v36/fz3+fn6/vzKysqsra76/f/5/f/Hycr09/jw8/Xz9fj3+Pqrq6v8+vr8+fn9+frGxsbOz8/Ky8tQq9JFAAAAIHRSTlMAAGS8ccpx4W1oAXEBcf76+fhCX5HExcbGxsaxah0CAbn5YnEAAAAJcEhZcwAAITgAACE4AUWWMWAAAAAHdElNRQfmCRMOMCJDzZIiAAAAiElEQVQIHQXBwQpBQRiA0e/7DXfuSCnFTjcL2XgTr+sxvIGFstPNFmmMcyS2ACAN7hUgEYENQtWoAInIao1XUY0MvmV21AaEqo8NXhLMARTV1/D9ZQLGvpSxlNzNugmfxzgl8WNyY8sNgJ1LJNHtPVifa/rr8M2qIYsTgA2As6KuVFSs0Kaq/AGV9x8S8kFbPwAAAABJRU5ErkJggg==","aspectRatio":2.090634441087613,"src":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=50 2076w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product 101: Mappedin CMS","slug":"product-101-mappedin-cms","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Aug 13, 2019","updatedAt":"Jun 15, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When we set out to create a product for shopping malls, we started with our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-digital-directory\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Early on in the process of developing our first product, we discovered that we needed to create a platform to help those solutions work.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4frhmtqPBN5VuEf06EDtth\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A client-centric solution \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Our clients were struggling to manage all of the changes happening in their properties; both in keeping up with changes as they occur in real-time and communicating those changes to their customers and visitors. Additionally, we had many clients having to duplicate work across different indoor mapping platforms that served different purposes. Fast forward to today, and we’ve optimized a product for a variety of industries and clients.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enter the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin CMS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and Map Editor platform. It collects and manages all available data for a property. In short, the CMS, or Content Management System, is our indoor map maker. It powers each of our products and makes it easy to control your data and access it organization-wide. Powering all wayfinding experiences across each of our products, the Mappedin CMS has become a one-stop shop for any and all changes you might want to make.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We created the platform to make it easy for our clients to use, regardless of the size of their team or how their internal processes were set up. By prioritizing ease-of-use and data accuracy, we’ve ensured that the process is painless. We had a lot of customers mention during the implementation process that they were concerned because they only had one person managing location data and structural changes for their digital experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We see this often with our clients and have made sure the CMS user experience was set up with this in mind. The CMS allows for efficiency, making changes quickly that update in real-time and are done with a level of quality that is standard across Mappedin’s product offering.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5T3JZDM3qHok6S2E3GqtzF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The map editor allows a user to navigate easily between all venues in an organization and prioritizes property management in a low-effort manner. For example, being able to jump in and shut down a washroom for maintenance at a specific property, and having it update in real-time on the indoor mapping platforms. Features like our overnight automated data sync also make it easy to manage your system from one spot.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimized for process flow \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Our CMS fits into your organization regardless of process flow. Connect your central database to the Mappedin CMS to populate your data with no duplication in effort. Alternatively, use Mappedin as your single source of truth to manage all your data in one easy-to-access spot.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If using the Mappedin CMS as a single source of truth, the platform gives a central management location for all your data. This allows you to track everything about your venue, tenants, and customers, as well as keeping it updated in a very simple and consistent way. The CMS also allows for tying of data to real-world geometry (i.e. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"this\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Management Office is associated with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"this\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" specific space at this venue), providing an export of real GIS data without needing GIS experience. Best of all, the data lives with you, meaning that you don’t need to contact Mappedin each time you want to make a change. Although, our team is here 24/7 for support if you do want to get in touch!\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Communicating changes, updates, and new features to your customers is paramount, and being able to live update guarantees that you can direct customers accurately. Whether it be towards a newly renovated store or detouring their routes around areas shut down for maintenance, you can ensure that they have the most seamless navigation experience possible. Being able to showcase and advertise things that are coming soon (for instance, pop-up stores or an event) directly in the indoor mapping experience also allows visitors to your space to understand and be notified of what is going on at all times.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By the numbers \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ultimately, the most important output from any of our products is data. Data about what your visitors are searching for, where they are going, and even insights into what they would like to see at your property in the future. Our Analytics dashboard is accessed directly from the CMS, and updates by the hour provide a real-time view of any one of your properties and how they are performing. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4awgMnBsCl3D88iIVfmRKN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the most important features available is missed searches: locations that users are searching and they can’t find a result for. This information can get passed internally, for example to the leasing team, to help inform what stores, brands, or amenities people want to see at a property. The dashboard can also show you stores or amenities within a specific venue that are the most searched for, and the top ten most searched directories across your entire portfolio.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The main goal with the Map Editor is to remove the previous workflow of having to edit numerous indoor maps for different use cases within an organization. Having everything in one place cuts down on the steps needed to make quick and accurate changes to your property. This means noticeable time savings and less manpower required to output an increased level of quality across your portfolio.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We have a number of features in the pipeline to continue making the CMS platform as efficient as possible, including looking into organization permission levels and potentially a Draft and Review mode. Interested in getting a demo of the CMS to see how it could fit with your organization? \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" today.\",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.667464114832536,"src":"//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=120&h=72&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=240&h=144&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=480&h=288&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=720&h=432&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=960&h=576&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=1394&h=836&q=50 1394w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product 101: Map Editor","slug":"product-101-map-editor","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"May 25, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Curious about how indoor mapping works? Let's start with our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the backbone to indoor navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping is a simple concept that requires a complicated execution. That’s why the bright minds of Mappedin have created a system that simplifies our clients' lives. Implementing digital indoor maps is quick and easy with our Map Editor platform. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is a Map Editor?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s say your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mall\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" goes through a renovation. You need to swiftly update your indoor map so shoppers don’t get confused. A Map Editor is the answer. Or your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has an upcoming event that you want to showcase. A Map Editor is the answer. Or the coffee machine is broken in your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"office\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and you want to inform your employees. A Map Editor is the answer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Resize, reshape, add, delete, and change to your liking and in real-time. The possibilities feel endless and it’s all at your fingertips. Mappedin enables clients to edit their venue as it evolves using real-world measurements for square footage, wall sizes, and path distance. Keeping your venue accurately updated is essential and with a Map Editor, this becomes a fast and painless process.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"010jSTXEUUlP5nfzcDTDqh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Okay… but how?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The world is changing every second, and a Map Editor allows you to keep up. Mappedin’s Editor allows you to efficiently manage your indoor maps and associated location data. The back-end platform syncs to the digital, live venue maps that are available to visitors. This is how we enable our clients to showcase accurate venue data. The Map Editor gives you the ability to edit location information such as names, logos, and descriptions in real-time. For example, say you need to add a new store to your mall, the editor gives you the ability to input the location of the store, its hours of operation, a reachable phone number, links to social media sites for more information, and its logo for a visual representation. Customize your page and add relevant information to make points of interest around your venue accessible. Have an upcoming event? Showcase it by adding short-term locations with our draw tools. You can easily delete the event once it is over, clearing up space for more to come. A Map Editor gives you the ability to leave your visitors feeling informed and satisfied.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2UZr0k6drlnLynITtszfcc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What are the benefits of a Map Editor?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beyond our Map Editor platform being a quick and efficient tool, you can also gain insight into your visitors’ intent within your building, allowing your company to expand accordingly. Drive people to your business by monitoring what visitors search for the most and appeal to their desires. The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytics dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" shows detailed data of visitor intent allowing our clients to see missed searches for a location that isn’t currently available. Review detailed reports of categories and language selections while learning which places are driving the most foot traffic. These trends can be essential to understand how to increase revenue and visual reports can be easily exported and pulled into any software platform for your convenience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4awgMnBsCl3D88iIVfmRKN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mistakes happen, and that's why we enable our clients to work in a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-draft-publish-mode\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"draft mode\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to explore the different layouts and event placement possibilities. Preplan changes without compromising the live aesthetic of your map and avoid confusing guests. Visualize changes as they occur with our 3D mapping layout. Team efforts are encouraged here at Mappedin so your team can utilize various permission levels to collaborate with other employees.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We want you to feel comfortable when using Mappedin’s Editor, which is why we offer training for this tool, ensuring complete success with our product. Keeping you at ease is our main priority, so our customer success team is here to help. We offer ongoing support for our clients so that you can and your guests can rely on an accurate indoor map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At Mappedin we’ve raised the bar with our Map Editor, saving you time while simultaneously allowing you to take your building to the next level. Join us and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"map-editor","name":"Map Editor"}}}}},"pageContext":{"slug":"product-101-mappedin-analytics"}},
    "staticQueryHashes": ["1252674921","3226752585","3508205345","764694655"]}