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    "result": {"data":{"contentfulComposePage":{"title":"What is a Digital Twin?","seo":{"title":null,"description":"A guide to Digital Twins: what they are, why they're used, their connection to the indoors, and how to get started."},"content":{"author":"Cara Hueston","publishDate":"Jun 29, 2021","updatedAt":"Jan 12, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A guide to Digital Twins: what they are, why they're used, their connection to the indoors, and how to get started.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is a Digital Twin? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A Digital Twin is a virtual representation of something in the physical world - a product, service, or even process. These digital clones use real-time data and allow us to analyze, manipulate, optimize, and better understand these physical items.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What do I need to know about Digital Twins? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Twins help businesses understand how products, services, and workflows are performing today and give new insights into how these things will perform in the future. This, in turn, allows organizations to learn more and at a much faster speed, allowing them to be proactive instead of reactive. By creating and maintaining this digital clone, businesses can greatly improve their data-driven decision making and find new efficiencies. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For every physical asset in the world, we have a virtual copy running in the cloud that gets richer with every second of operational data. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Ganesh Bell\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Chief Digital Officer and General Manager of Software & Analytics at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"GE Power & Water\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with providing detailed datasets, Digital Twins can increase productivity, lower maintenance costs, reduce production times, and improve customer satisfaction. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How are Digital Twins being used?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Traditionally, Digital Twins have been used to improve efficiencies in mechanically complex projects such as jet turbines, automobiles, aircrafts, and the like. In more recent years, however, their use case has become more complex. Not only can Digital Twins represent one asset, but an entire system of them which allows this technology to be used across a variety of new industries. We know that Digital Twins can be used in automotive, manufacturing, and urban planning sectors, but what about the indoors? These digital assets provide incredible opportunities in commercial real estate buildings, offices, stadiums, and more.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2izOHivdgh54nSCEBNARXM\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Twins and indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Twin of a building is often represented by a digital indoor map of that space. This will include a visual representation of all points of interest and their associated location data and assets, separated by floor and even building in a multi-structure venue. The incredible thing about creating a Digital Twin of the indoors is that it exists to serve two main groups: the end user of the software (i.e. someone looking to populate indoor directions) and the building owners and operators who can create new experiences and efficiencies from the data and analytics captured.   \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Twins in office buildings \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Building owners and operators can use Digital Twins to visualize their indoor space and unify previously disconnected systems. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps for offices\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/offices/\"}},{\"nodeType\":\"text\",\"value\":\" provide a clear representation of the indoor space and its contents, everything from meeting rooms to office amenities, even down to individual desks. Buildings can integrate other workplace services such as security, HVAC, and lighting and monitor them from a centralized location. The Digital Twin of an office building has a number of benefits:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Building automation\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Energy management \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Workflow optimization\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Remote service monitoring \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Detailed insights and analytics \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Improvements to workplace productivity \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5betVauWKPDxoTDRkUgKp7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Twins in retail \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers can take advantage of a Digital Twin to enhance the customer experience, optimize store layouts, track inventory, and more and the use cases include \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls\"}},{\"nodeType\":\"text\",\"value\":\", traditional \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retailers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\", as well as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"grocery stores\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery/\"}},{\"nodeType\":\"text\",\"value\":\". A digital indoor map provides shoppers with an interactive way to browse the store, understand the layout, and locate products. Store teams are able to collect valuable data on shopper intent to make informed business decisions. This Digital Twin can be integrated with inventory management systems, customer loyalty apps, and other extensions of the retailer for further optimizations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How can I get started with a Digital Twin strategy? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To get started with a Digital Twin strategy for indoor environments, your business should have a clear understanding of your goals. Do you want to better understand how your indoor space is being used? Do you want to layer on additional experiences? Perhaps a more efficient way of managing venue data? Once you understand this, consider partnering with an expert in this field. Mappedin creates mapping-based Digital Twins of venues across a wide variety of industries. These digital indoor maps have robust functionality and power unique experiences. With a Map Editor platform, your organization can maintain the Digital Twin of your building as things change.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Book a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" with us to learn more about creating a Digital Twin strategy. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"2izOHivdgh54nSCEBNARXM","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2izOHivdgh54nSCEBNARXM/95668eea7b89fbb1d0f500533a382cf2/building-information-modelling-bim-key-visual-v2-0-4320x3240-cropped-2.jpeg","contentType":"image/jpeg"}},{"contentful_id":"5betVauWKPDxoTDRkUgKp7","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5betVauWKPDxoTDRkUgKp7/7a13fac476ec626c8fa4b80a3cf79f12/service_now_transition-2.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2izOHivdgh54nSCEBNARXM/95668eea7b89fbb1d0f500533a382cf2/building-information-modelling-bim-key-visual-v2-0-4320x3240-cropped-2.jpeg"}},"pdf":null,"relatedPosts":[{"title":"Mapping Automation & The Digital Twin","slug":"mapping-automation-and-the-digital-twin","content":{"__typename":"ContentfulBlogPost","author":"Genny Orser","publishDate":"Apr 16, 2020","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In a previous blog, we discussed the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"importance of a digital map\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/the-importance-of-a-digital-indoor-map/\"}},{\"nodeType\":\"text\",\"value\":\" and thinking about that map as an asset. In this post, we will discuss the concept of automation as part of that digitization process, why it’s important, why it’s hard, and why it won’t solve all mapping use cases. At Mappedin, we’re digitizing the indoors for a variety of industries and have built a flexible platform to account for different scenarios and requirements. Building automation into our processes must be approached in this same flexible way.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why is automation important when mapping the indoors?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It’s simple: the indoors is vast and unlike the outdoors, we cannot readily see what’s inside. This has resulted in indoor mapping practices that are inefficient and time consuming. As indoor maps become a foundational layer for many digital experiences, digitizing these spaces has become more important than ever. By automating the conversion of paper-based maps into digital versions, this allows for speed in organizations that have hundreds or even thousands of venues.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5aVCjYc73EahqDA06om3NX\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why is indoor mapping automation hard?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One might ask, if it’s so important, why are most indoor mapping companies still doing this process manually? This part is not so simple, as indoor maps come in many formats with no standard for depicting a venue and its associated data. Leveraging machine learning to build automation into the digitization process is difficult because it has to work with a variety of inputs. Anything from highly detailed and accurate Revit or CAD files all the way to less accurate PDF or PNG files are common. Even with CAD files, there can be a broad spectrum as it relates to how clean the file is and how recently it has been updated. So, automation must clean these files into one standard format, ensuring the digital map asset doesn’t hinder the output within applications.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another challenge is that automation cannot account for the human element required in some use cases. Consider an indoor map being used for asset tracking in a manufacturing facility. The most important element of this map would be the accuracy of its geometry and data. This use case is perfect for leveraging automation as it does not require unique styling or design. This map could be converted quickly, and likely in an automated fashion. On the other end of the spectrum, there is the highly stylized and designed map used in shopper-facing applications, whose conversion can only be partly automated due to the inevitable human element required. These two examples show the importance in understanding where automation tooling is useful and where manual intervention will still be required. Ultimately, the goal is to create a superior product that fulfills the needs of the digital mapping use case, while doing so as efficiently as possible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Can automation help with indoor map maintenance?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Absolutely! While \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"simple map editor tooling\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" works for many industries, others experience large changes on a regular basis. In these cases, it is critical that updating floor plans is automated and does not require a dedicated resource. For example, in a convention centre where everything apart from the outer walls and permanent fixtures changes multiple times a week for different conferences and events. Having the ability to automate these changes improves the overall experience for visitors and the efficiency around creating that experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6oE7I6AxZyjdsAxzrdyww3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The importance of standards…\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to put automation practices in place, it is critical that there is a standard for converting indoor mapping files into a digital format. The concept of standards ensures that over time, our clients can continue to utilize their map asset for all use cases and aren’t limited by the way that Mappedin, or any other vendor, decided to convert their map. Indoor mapping as an industry has started to discuss and adopt more standardized practices in terms of what is acceptable and what isn’t. Leaders in the space such as Apple have pushed for standardized indoor data which is starting to gain traction across the industry.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Apple’s Indoor Mapping Data Format\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/imdf-export/\"}},{\"nodeType\":\"text\",\"value\":\" and Mappedin’s adoption of that format, we can create strong rules when automating the creation of a new venue. These rules help define how we apply machine learning and makes it possible to adhere to those standards going forward as they evolve. This has created an expectation for what a digital map should look like, the quality of the data associated to it, and how it is geo-referenced to the real world. This standardization also makes the digital map asset more valuable to businesses. Not only can the asset be used for a company’s own digital experiences, but also by identified third parties such as emergency services or platforms like Apple Maps.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As we continue to adopt and perfect the automation within our indoor mapping processes, we will keep you informed.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.25,"src":"//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=120&h=96&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=240&h=192&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=480&h=384&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=720&h=576&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=960&h=768&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=1440&h=1152&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4frhmtqPBN5VuEf06EDtth/b0fd879c2a62c0241725cbc069a43798/fabian-grohs-TUnXXhb2-a8-unsplash__1_.jpeg?w=3925&h=3140&q=50 3925w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Indoor Positioning vs Indoor Navigation","slug":"indoor-positioning-vs-indoor-navigation","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Sep 1, 2022","updatedAt":"Sep 1, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping makes indoor spaces and venues discoverable by enabling solutions such as indoor positioning and indoor navigation. While both technologies help you find your way around indoor spaces, each provides its own unique benefits. Today we will discuss how they work, how they differ, and how to leverage them to unlock powerful navigation experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Positioning?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning system\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (IPS) can be thought of as a global positioning system (GPS) for indoor venues. While GPS is used outdoors, IPS can detect real-time locations to accurately determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide additional context to users and features such as wayfinding. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1JhhLJ7l6Y4FtCAEBzBtep\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If you're looking for a specific location for example, you can pull up the digital mall map on your mobile device and get directions from your exact location. Similar to outdoor GPS, users are not required to enter a \\\"start\\\" destination and as they begin to follow along a route, the blue dot moves with them.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Positioning System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When trying to navigate indoors, often leveraging a GPS signal is out of the question as buildings limit access to GPS signals. With the absence of a GPS signal, devices must rely on other technologies such as indoor positioning to pinpoint the indoor location of a user. There are a variety of indoor positioning technologies that can be used, including beacons, Wi-Fi, RFID, and geomagnetic.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether leveraging a cost-effective infrastructure-free system, or a more accurate hardware system, these technologies can enable a user to locate themselves or enable employees to keep track of their assets within a building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Different Types of Indoor Positioning Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Infrastructure-free systems\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An infrastructure-free indoor positioning system is a cost-effective solution as it exclusively leverages a user’s on-site device to obtain their indoor position. Wi-Fi-based systems use radio frequency patterns from Wi-Fi access points to locate a device’s precise location.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity-based systems like geofencing leverage Wi-Fi and cellular signals to track on-site devices. Geofencing helps determine geographic areas and boundaries, and relies on physical location information to set up a geofence trigger. When a device enters the geofenced area, an alert or notification is issued.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Another alternative to indoor positioning hardware is Apple’s infrastructure-free indoor positioning. Mappedin uses the method of “fingerprinting” through Apple’s Indoor Survey app to generate the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot experience\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". The best part about this feature is that it’s directly integrated into both Mappedin SDK and pre-built applications and, with the Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", visitors can get the blue dot experience directly through a web browser.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware systems require the physical implementation of sensors within a venue. These hardware systems enhance Wi-Fi-based location systems but require maintenance and setup costs. When looking to implement hardware systems to enhance accuracy, sensors can be added to transmit Wi-Fi, Bluetooth Low Energy, and cellular signals. Some of these sensors are called “beacons” and are strategically placed throughout indoor environments to detect mobile devices or RFID tags. Most beacons are considered one-way transmitters, always on, and continuously transmit signals to be detected. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Benefits of Indoor Positioning\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with enabling users to accurately visualize their real-time position within a venue, an indoor positioning solution can provide additional benefits. As discussed in our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Use Indoor Positioning Analytics to Benefit Your Business\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" blog, companies can use indoor positioning data and analytics to identify potential areas for investment, analyze areas of high (or low) foot traffic with heat maps, or can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement proximity marketing to target customers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" with personalized deals and promotions.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2A6oj7y53wbOmFqoGEaeZ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Companies can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/asset-tracking/asset-tracking-system-for-efficient-office-equipment-tracking\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement asset tracking\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to locate the exact positioning of personnel, assets, and vehicle movements in real-time. Indoor positioning can also be used for contract tracing to help create safer workplace environments. On top of that, by enabling wayfinding, asset tracking, and contact monitoring through IPS, buildings can create a network of connected devices and experiences. Regardless of the use case, indoor positioning systems can create new efficiencies and experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Navigation?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation systems provide users with spatial context of a venue and intuitive directions. This can include 2D printed maps or large “you are here” signage but often in today’s world, indoor navigation systems can take the form of a digital and interactive display. Indoor navigation systems can be used across mobile, tablet, web, or directory devices. A user can select or search for any point of interest on a 3D digital map and receive turn-by-turn directions to their desired destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"ZWas5LtAdBTylRgaganzW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Maps and Navigation \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To create an indoor navigation experience, you need an indoor map. With more than a decade of experience in the indoor mapping industry, Mappedin is the ideal platform for your digital wayfinding and navigation needs. Mappedin offers \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"incredible pre-built solutions\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" that have customer maps up-and-running quickly, as well as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/developer-tools/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"SDKs and developer tools\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for customers that want to create custom indoor maps or integrate additional location-based experiences. Our solutions enable users to search, discover, and navigate complex indoor venues with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Navigation System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An effective indoor navigation system relies on an accurate digital map to operate seamlessly. Pathing is implemented into 3D digital maps to populate the most efficient routes. After implementing pathing (the routes that users need to navigate a space) and creating an indoor navigation system, a user can define start and end points of interest and begin single/multi-floor navigation with turn-by-turn directions from any predefined location on the map. A user can take advantage of an indoor navigation system by accessing maps from a website, mobile application, or digital directories placed in key areas of a venue.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"30nWufOh1WeWjOZfP1wbMo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Indoor Navigation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation elevates your indoor mapping experience. Large venues with many amenities like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"hospitals\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/theme-parks/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"amusement parks\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can be difficult to navigate. An indoor navigation system makes finding places easier with accurate and real-time directions. Students can save time when planning their trip to class, hospital visitors can locate the room of a patient they are visiting, fans can find their seat in a stadium, shoppers can save time wandering around the mall, and more.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is the Difference Between Indoor Positioning and Indoor Navigation?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning and indoor navigation are two different technologies that work together to create a seamless wayfinding experience for users. Indoor positioning systems can pinpoint a user’s location without having to input a \\\"start\\\" destination, and if a user strays from their path, the navigation will update automatically to guide them back on course. The indoor navigation system provides users with spatial context and turn-by-turn directions inside a building. Paired together, these technologies help users find their way around indoor locations with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"One example of this is follow-mode which uses both indoor positioning and indoor navigation. Follow mode leverages a user’s position throughout their journey as they follow directions provided by the indoor navigation system. A blue dot will signal a user’s current indoor location and the dot will follow them as they navigate their way through an indoor venue. This provides further context to users and enables them to digitally visualize their journey through the building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to find out how you can create a powerful indoor navigation experience for your venue, and to learn more about indoor positioning technology, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://us02web.zoom.us/webinar/register/WN_wUyYV7hfQmmmHQJAVCR78g\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"sign up for our upcoming webinar\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4981537428667338,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2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"There are a unique set of challenges when creating an indoor map, even before it is digitized. Having a digital indoor map, however, yields accuracies, efficiencies, and experiences. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All over the world, people create maps to help define, visualize, and navigate the space around them. Early maps were made by hand and for this reason, no two maps were identical. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The first magnetic compass\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://historydaily.org/who-invented-the-magnetic-compass\"}},{\"nodeType\":\"text\",\"value\":\" was created between 300 and 200 BC which led to improvements in location accuracy. When \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the printing press was invented\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.livescience.com/43639-who-invented-the-printing-press.html\"}},{\"nodeType\":\"text\",\"value\":\" in the 1440s\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.livescience.com/43639-who-invented-the-printing-press.html\"}},{\"nodeType\":\"text\",\"value\":\" one accurate map could then be copied and distributed. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today, most maps are made using computers and digital mapping software. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Explained by Esri\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.esri.com/about/newsroom/blog/how-are-maps-made/\"}},{\"nodeType\":\"text\",\"value\":\", an international supplier of geographic information system (GIS) software, data must be collected, processed, and then presented. From government census data to weather forecasts, or topographic maps to everyday navigation, digital displays of geographic data help guide people and decisions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The indoor mapping challenge \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Studies have shown that people spend almost \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of their time indoors\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.epa.gov/report-environment/indoor-air-quality#:~:text=Americans%2C%20on%20average%2C%20spend%20approximately,higher%20than%20typical%20outdoor%20concentrations.\"}},{\"nodeType\":\"text\",\"value\":\". This number is quite staggering and begs the question: why doesn’t the navigational software that people are used to in outdoor spaces extend to indoor spaces? The formula is similar to that of the outside world but there are a few critical differences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Collecting data \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Rather than using satellite images to accurately determine the location of roads, cities, rivers, and other features in outdoor maps, the most precise tool indoors is usually a venue’s blueprint. This 2D architectural drawing can depict the size of a building and its components but cannot guarantee perfect accuracy and lacks important location information such as lat and long coordinates. The other challenge with utilizing blueprints is that they come in many formats (CAD, RVT, PNG, PDF, etc.).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"62dUimtNmCgpSDNIkTIacG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ongoing map maintenance \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Even when working with a completely accurate blueprint, the problem becomes maintaining that accuracy over time. One thing that remains constant with indoor spaces is their ability to change. Departments in a hospital or office building, retailers in a shopping mall, classrooms on a campus, or event layouts at a convention centre are just a few examples of location data that repeatedly change. Without maintaining the indoor map, data quickly becomes outdated and those using the map will be misguided. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Displaying indoor maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The concept of indoor maps is not new. Wayfinding signage and static “you are here” signs are familiar staples in both private and public spaces. To truly serve visitors, these maps need to be accessible in a variety of formats - on large digital displays, online at home, or on-the-go with mobile directions - the same ways that people are used to accessing outdoor maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1JE3D7NAGneb5TlMk32f4c\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digitizing indoor maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Speed, efficiency, reliability \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bringing static maps to digital platforms provides benefits to both creators and users. Automated tools can help to build, enhance, and adapt aesthetics of the map with much greater speed. Businesses are able to collect insights on their visitors in ways that were never possible with static maps. Map management tools also allow for ensured accuracy over time. Extensive map changes such as building renovations or changes to the physical structure can now be reflected on a digital map in a matter of clicks. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor maps are often able to provide more to users than a simple static map. Users can explore the map to look for a specific location, much like 2D maps, but they are also able to use functions like an interactive search bar, location listings, and categories. Digital maps can also showcase date or location-specific information such as events or promotions. They are adaptable, up-to-date, and easy to maintain.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One map, everywhere \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is common for many versions of a property map to exist for different use cases. For example, a building might have a floor plan for their plumbing layout, one for employee-only walkways, asset tracking, public spaces, and so on. Because these maps are used for different purposes, they are often managed by different teams. By digitizing indoor maps, companies can start to rely on one source of truth, re-use the digital map foundation, and avoid duplicating processes. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Platform for experiences \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As many companies push to offer their customers an experience that is both personal and experiential, digital maps will play a critical role. There are many engaging experiences that a venue could offer: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications for retailer promotions in a shopping mall\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shortest concession stand line in a stadium\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Appointment reminders and turn-by-turn directions in a hospital\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Room booking software in an office building \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"...and more \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All of these services rely on an accurate indoor map as the foundational layer. Precise location data and digital maps help provide clarity, context, and visualization for those navigating and they provide consistency, time savings, and valuable insights for businesses. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5056179775280898,"src":"//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=240&h=159&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=480&h=319&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=720&h=478&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=960&h=638&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=1440&h=956&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"indoor-mapping","name":"Indoor Mapping"}}}}},"pageContext":{"slug":"what-is-a-digital-twin"}},
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