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    "result": {"data":{"contentfulComposePage":{"title":"Unique Applications for Indoor Mapping","seo":{"title":null,"description":"As indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important that businesses understand their wide variety of uses in addition to indoor navigation. "},"content":{"author":"Mappedin","publishDate":"Jan 10, 2022","updatedAt":"Jan 13, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important that businesses understand the wide variety of uses in addition to indoor navigation. From logistics and operations to safety, and even sales, there are many unique uses for indoor mapping technology. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visualization\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"At their core, indoor maps are used to provide context, display visual markers, and guide users along the best routes to their desired destination. While this can be achieved with a simple and static 2D map, digital interactive maps unleash a variety of new uses for indoor mapping software. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Navigation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping platform provides flexibility to users. Regardless if someone is searching for a specific destination (“Apple Store”) or any location that meets a certain criteria (“technology”), or if they are unsure of their needs and want to familiarize themselves within an indoor space, 3D interactive maps help to provide this context. Indoor mapping software also provides flexibility in how users can access it. From internet-based maps available across mobile devices, to computers, or touchscreen kiosks and directories, gone are the days of tracking down single static signage. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1S97OpabDqAP2HnCsV6qLz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"At first, a business might only create maps of their venues in order to provide indoor navigation, but with a location-based technology stack, maps can be integrated with indoor positioning, real time data, and other external systems to tap into additional services. Indoor navigation apps allow users to access location and spatial data, along with detailed directions, on-the-go. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Logistics & Operations \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation apps are often associated with public-facing applications and their purpose limited to the previously mentioned indoor navigation and wayfinding. Some of the most useful applications of indoor mapping technology, however, are used in the background and as one component of a larger ecosystem. One of these ecosystems includes internal building functions, such as tracking, data integrations, line management, and other logistical items. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Asset Tracking \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Asset Tracking is one of the unique ways that businesses can use digital indoor mapping solutions. By combining indoor positioning systems with a platform to visualize the venue and its layout, logistics teams can access the exact position of where assets are located around the building. Whether tracking inventory in a warehouse, medical equipment or personnel in healthcare facilities, various technology in a school or office, or documents on a construction site, indoor maps enable these experiences. Employers can make these visualizations available through workplace mobile apps and in turn, allow workers to quickly locate assets with turn-by-turn directions. Mobile app users can even enable location sharing so that they themselves can be found effortlessly. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Data Integrations\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Depending on the venue type or industry, there may be an abundance of location data - both for internal staff or external visitors. Without maps or a way to sort or display this information, the data can be easily lost or misrepresented. In an airport, for example, travellers must first locate airport parking, then dynamic displays in order to find their boarding gate. From there, they must follow static signage to locate that gate and hope that their destination hasn’t changed while they travel from Point A to Point B. One way to alleviate this is by integrating external data sources with indoor mapping, wherein users can access up-to-date flight details through a mobile app, for example, and populate the most efficient route from the same platform. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another example of this is an office building or similar corporate environment. Particularly as more offices move to a hybrid-model, employees may need more transparency around what resources are available to them in order to work efficiently. Everything from office supplies and technology, to meeting room availability, or hot desk reservations. With indoor mapping and smart building navigation apps, employees can access all of this data and use one integrated system in order to make requests or reservations across their workplace. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When integrated with line management data, indoor mapping software can display location traffic data including the number of people in the virtual queue and the estimated wait time. In a mall, for example, shoppers can view this information directly through the interactive map, access a booking link, and add themselves to the virtual queue, helping to reduce crowds and lineups at physical locations. The same technology can be applied to reservation links, allowing visitors to make an appointment or reservation through maps online, before they arrive.   \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7cbT67uopRAROnllPK4JgJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Planning \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to logistical use cases, an indoor navigation app can also be used to gather business data and improve processes, workflows, and efficiencies across indoor facilities. Through visualization, businesses can better understand how their spaces are being used and allocate resources accordingly.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Space Planning \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping engine paired with foot traffic data can assist in internal decision making. Once businesses understand how their space is being used and can identify areas of congestion, directional movements, and so on, floor layouts can be adapted for the optimal flow. With a heat map, property owners and managers can visualize these movements: how visitors are travelling through their venue and where they are spending the most time. This can help make informed decisions on cleaning, sanitation, where signage should be placed, and so on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Similarly, indoor facilities that measure and restrict access or occupancy can use an indoor mapping platform as a way to visualize this data. For example, if an office workspace has a capacity limit of 10 individuals, that area may appear red on the digital map to indicate to others that the limit has been reached. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cleaning & Maintenance \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the wake of the COVID-19 pandemic, it is more important now than ever for indoor venues to adhere to strict cleaning policies and schedules. By integrating a digital map or navigation app into a workplace management system, for example, facilities teams can enable efficient workflows for cleaning throughout the building. One approach to this involves allowing employees to make requests or submit work order forms. Along with helpful details, users can include an image or video when necessary and pin the precise location on the indoor map, making it easy for workplace teams to locate the problem area. Even after an issue has been resolved, teams can review valuable analytics such as real-time status updates or average time to resolution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another approach to planning building-wide cleaning and maintenance with an indoor navigation system is to apply automation. By integrating other location-based technologies such as indoor positioning or sensors with an indoor map, facilities teams can create automatically triggered notifications. For example, once a meeting room has been used a certain number of times, or a washroom has had over 10 occupants, a member of the cleaning staff can be notified and arrive to sanitize the room. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5SPp7L1E0FsfFU1lXIzDvb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Safety \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Kept up-to-date and used correctly, indoor maps can be a fundamental safety tool. Along with assisting first responders in emergency situations, a number of the use cases for digital maps discussed in this article can improve safety across indoor venues. Space planning, social distancing measures, and cleaning and maintenance for example, are all particularly important in the wake of the COVID-19 pandemic to ensure social distancing and assist with dynamically changing protocols. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"First Responders\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In an emergency when timing is critical, having the most up-to-date mapping data can be the difference between tragedy and victory. It can take time for first responders to locate important information such as building access points or stairwells so to ensure the safety of visitors and employees, businesses need an easy way to share accurate digital maps of their building with emergency services. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through indoor mapping technology, indoor venues can prepare for incidents by annotating the map with important location data such as emergency exits, fire extinguishers, defibrillators, water sources or fire hoses, and so on. If emergency services do appear on site, digital maps can quickly provide them with crucial information. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6NJqKzkGNjUncsgraovPtK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sales Enablement\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While not an obvious use case, businesses that create indoor maps can use them for sales enablement and advertising. Venues can program ads in specific locations across the building, combine indoor positioning with mobile apps, and develop leasing maps as methods to drive sales. In their digital form, indoor maps are a great platform for layering additional experiences such as these. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Leasing \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping malls, outlet centres, train stations, and office complexes are just a few of the venue types that can take advantage of digital and interactive leasing maps. Through an indoor mapping platform, property managers can showcase available units directly through the map, therefore providing potential tenants with a visual on the unit’s location in the context of the entire building. Important data such as square footage, price, agent contact information, and more can be integrated alongside the map, providing an end-to-end experience and this experience can be accessed across the web, a tablet, or mobile device.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advertising \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"There are a variety of ways to incorporate advertising with indoor mapping, or in conjunction with indoor positioning. The first method is directly through the map, either by annotating “new” and “coming soon” locations, or by showcasing promotions when a user clicks on a specific location. Venues that have enabled indoor positioning can also take advantage of proximity marketing which relies on a user’s current position in order to send relevant messaging. If, for example, a user is navigating through an airport and their flight gets delayed, proximity marketing would enable the airport to send a message to the user about their flight change and provide a 10% discount off a meal at a nearby restaurant. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"015N2uYwxXm1SxV1vS8iPy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses can incorporate Digital out of Home (DooH) advertising on kiosk signage across the venue, along with the interactive venue map. This tactic of advertising provides a positive customer experience, as the indoor mapping engine can quickly populate directions from a user's position to the product or location being advertised. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"hr\",\"content\":[],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the digital age, any information can be made available in a matter of seconds. Why should indoor maps be any different? For property owners and managers, digital indoor maps are a visualization tool, they collect and display important data, they can act as a stream for additional revenue, and so much more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What if I told you that these unique use cases are just the beginning?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin works with thousands of properties around the world, and powers indoor maps across 755+ million square feet of premium indoor space. If you are interested in improving your venue with indoor navigation across kiosk, web, or mobile apps, contact us today. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2zFbXI4wN9RLhSpXEr0ct6\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"1S97OpabDqAP2HnCsV6qLz","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1S97OpabDqAP2HnCsV6qLz/d35235e8470f69d85393110d251e3908/two_people_standing_in_a_mall_looking_at_a_phone.jpg","contentType":"image/jpeg"}},{"contentful_id":"7cbT67uopRAROnllPK4JgJ","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7cbT67uopRAROnllPK4JgJ/8a785528434c5e0a7c236aa9382cbd1c/people_lined_up_with_grocery_carts.jpg","contentType":"image/jpeg"}},{"contentful_id":"5SPp7L1E0FsfFU1lXIzDvb","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/5SPp7L1E0FsfFU1lXIzDvb/034c3c96abfd1e7f67efca65f03ed5f3/cart_with_cleaning_supplies.jpg","contentType":"image/jpeg"}},{"contentful_id":"6NJqKzkGNjUncsgraovPtK","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6NJqKzkGNjUncsgraovPtK/ad2d11175b778e59f7a46b191aedd3f4/Fire_Department_New_York_first_responders_flashing_lights.jpg","contentType":"image/jpeg"}},{"contentful_id":"015N2uYwxXm1SxV1vS8iPy","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg","contentType":"image/jpeg"}},{"contentful_id":"2zFbXI4wN9RLhSpXEr0ct6","__typename":"ContentfulArticleFeature","featureType":"Contact Us","icon":"Phone","iconColour":{"hex":"#bf4320"},"heading":"Start the Conversation","copy":"Learn more about our indoor mapping solutions or book a free demo to see how we can transform your venue.","url":null,"pdf":null}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/63tc1eqFoI4AU1CmlwRlJQ/39b3ebf45ec1f66e1feede6673a37552/puria-berenji-JYBb4SH64A8-unsplash.jpg"}},"pdf":null,"relatedPosts":[{"title":"23 Interesting Use Cases for Indoor Mapping","slug":"use-cases-for-indoor-mapping","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Sep 28, 2020","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping can be leveraged in so many unique ways. In this article, we’ll take a look at 23 indoor mapping use cases across a variety of industries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"23 Use Cases for Indoor Mapping You Might Not Know About\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"279D1hQQwu6JcNrNc9UzGu\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Because of how ubiquitous outdoor positioning systems are, we often take it for granted. Can’t seem to find the restaurant you’re looking for? Check your GPS apps. Don’t know how to get where you’re going? Enter your destination into Waze and let the app do the rest. Worried about your safety in transit? Uber lets you share your real-time location with a friend.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With GPS-enabled devices right in our pockets, finding your way around is no longer an ordeal. In fact, our reliance on location technology becomes even more obvious when you go to a place that doesn’t have it – indoors, for example.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For all of its usefulness outdoors, GPS doesn’t work well inside structures. Think about the last time that you got lost in a large shopping center or office building. Wouldn’t it be great if your phone or mobile device could tell you exactly where you need to go and how to get there?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is similar to GPS in the sense that it can accurately track a person’s location. This \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/what-is-blue-dot-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“blue dot experience”\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can help users navigate complicated buildings with the same ease that we navigate the outdoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As these location-based services improve, more and more businesses are realizing how indoor navigation can benefit them. In this article, we’ll take a look at 23 indoor mapping use cases across a variety of industries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the most popular and pervasive use cases of indoor navigation can be found in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping centres\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". In fact, if many malls have implemented indoor maps in the last 5 years, and chances are you’ve likely used one to locate a store.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems (IPS) help to take it a bit further. You don’t need to look for an interactive map or kiosk to find your way around. When we implemented Mappedin in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/navigating-5m-sqft-of-premium-retail-space-at-the-dubai-mall\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Dubai Mall\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we added a 3D interactive map to their mobile app so that customers could find any location inside the mall.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There’s even more you can do to improve the customer experience. You can set up notifications so that they’re triggered when a customer walks into a predetermined zone. For example, alerts for new movies or discounted tickets when they pass by the cinema.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning technology can be beneficial for management as well. Location tracking can give you insight into customer journeys. You can learn more about how users move throughout the mall, which areas are most crowded, and even how long they spend in different stores – all of which can help with crucial decision-making for the mall.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4kZjac0MOm8yI3jFg4jOCK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another use case for indoor mapping is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"retail\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". You can create an in-store map that guides the shopper throughout your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"grocery store\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with real-time turn-by-turn navigation. Users can simply type in the product that they’re looking for, and the app will provide them with the best route to direct them to the correct aisle. You can even enhance the user experience by including more details in the indoor map, such as prices, stock, and promotions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Store associates will find indoor positioning useful as well. Saving time and money by \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/loblaw-digital-optimizing-retail-wayfinding-for-time-savings\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"optimizing shopping routes\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to help your workers fulfill orders more efficiently.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums and arenas\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are notoriously complex facilities. Between the parking area and the stadium property, you’ll find \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-indoor-maps-to-create-a-stadium-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"plenty of use for indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions can tell visitors exactly where their seats are, show line lengths at different points, and guide them to the right location. Important elements like bathrooms, concessionaires, stores, and others can also be mapped. Integrations with IPS enable you to push customized offers that are triggered by proximity and the user’s past preferences for a more personalized experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"And if you need to change the stadium layout on the fly, whether to host a different type of event or to adhere to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-can-help-social-distancing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"social distancing protocols\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", indoor mapping solutions provide you with the flexibility you need to update maps quickly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Office Buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the more common indoor positioning use cases is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"office buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". More and more businesses are moving towards a “smart office” model, with Wi-Fi integrations and mobile apps enhancing the user experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Aside from indoor navigation, indoor positioning and indoor mapping technology can help you \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/reopening-strategies-with-indoor-maps-for-offices\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"set up your workplace more efficiently\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". You can change layouts as needed to improve productivity or enforce social distancing measures. With real-time asset tracking, you can stay on top of your equipment and inventory no matter where you are. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Using indoor mapping, you can also implement restricted zones, support contact tracing, and assist emergency response teams whenever there's a crisis. You, as management, benefit too. The data that you collect about employee movement, space utilization, and more can help you make better business decisions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Office App \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor maps can be integrated into a smart office app to further increase efficiencies for employees. Users of the app can search for a meeting room, employee, or department and populate the most efficient route to their destination. They can also reserve a meeting room or submit a workplace ticket such as an out-of-order washroom or a broken coffee machine. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace teams can use the same application to improve the overall operations for the smart building. Facilities teams can send and receive notifications about equipment maintenance, building hazards, and cleaning requests. These notifications can be sent manually by employees or triggered automatically using sensors and specific criteria. For example, when a lunch room is emptied or a conference room drops in temperature below a certain degree.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4CyLUR6wI8QA1qNrvoi85d\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace Optimization \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor maps allow businesses to easily visualize their available space and how to make adjustments that adhere to social distancing guidelines. Using an indoor map editor, facilities managers can make edits to their office floor plan in draft mode and experiment with different layouts. Whether you’re looking to adjust the size of a conference room, the location of specific resources such as a copying machine, or relocate a reception area, digital indoor maps provide you with a platform to test changes to your indoor space. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"City Districts\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the use cases of indoor positioning that shows a lot of potential is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/city-districts/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"city districts\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Connected digitally and physically, these real-estate developments are changing how people live and work.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We implemented indoor mapping technology in one of the United States’ \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/hudson-yards-creating-a-solution-for-the-future-of-cities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"first “engineered cities.”\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" Mappedin's solutions help thousands of visitors everyday maneuver through more than 28-acres worth of hotels, retail spaces, offices, and homes. Mappedin even developed building-to-building navigation to handle the complexity of the mixed-use space, allowing people to move in and out of facilities without losing any functionality.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"College and University Campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A college or university campus is often home to thousands of students, staff, and dozens of facilities. For people new to the school or those visiting, it’s easy to get lost and overwhelmed by a sprawling campus. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor navigation and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/campuses/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital campus maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows the school to offer personalized wayfinding experiences to all users. People will be able to easily identify points of interest such as lecture halls, administrative offices, classrooms, and libraries. With Wi-Fi on campus, you can expect a seamless transition from outdoor to indoor positioning. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/benefits-of-indoor-mapping-for-universities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the many benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to a mapping platform is that colleges and universities alike can use it to review location data and to maintain the maps as campuses change and grow. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"xreSI16SRyskkAVJ3Xn8X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Amusement and Theme Parks\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When it comes to indoor mapping, there are plenty of opportunities for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"amusement parks\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to take advantage of indoor navigation systems and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-outdoor-navigation-systems-for-resorts-parks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"interactive theme park maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Instead of referring to a physical map that can be difficult to follow, park visitors can simply enter their destination in the app and follow the directions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locating people is also much easier, which helps make your park safer for families. Lost children can be quickly reunited with their parents, and security detail can be immediately dispatched to address any emergencies. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leasing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you’re a landlord or real-estate developer, there are many ways to use indoor navigation to your advantage. Through an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/blog/2021-11-30-create-leasing-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"interactive leasing map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can walk potential tenants through a virtual tour of the space you’re leasing, demonstrating the different possibilities for the space depending on their requirements – all in real-time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You’ll also be able to provide detailed location data that can help you sell. Square footage, pricing, number of visitors, and even store sales figures can be managed in the same \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" where you create indoor maps.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Healthcare\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Healthcare facilities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" need versatile maps. Offices are constantly shifting, wings are being added, and entire sections could be renovated. Visual wayfinding elements on the ground like signs and printed-out maps are usually outdated, leading to confusion when visitors and patients try to find where they need to go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/hospital-mapping\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor location-based technology\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows users to navigate through the facility easily, even as your structure is in flux. And it’s not just locations that can be tagged; you can take stock of your equipment and direct employees to the right equipment whenever they need it. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/healthcare/indoor-navigation-in-hospitals-improving-the-patient-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows healthcare facilities and hospitals to easily and efficiently update their map to effectively address navigation problems in the healthcare space. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2D7eNdnf72JWZXC2yYtOzI\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s difficult for many people to find what they’re looking for at an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/indoor-mapping-in-airports-enhancing-the-passenger-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"airport\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", whether it’s a service (e.g. car rental), product (e.g. coffee), or their boarding gate. Everything is time-critical – a single minute’s delay can cause you to miss your flight.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Passengers will appreciate \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/the-importance-of-an-indoor-navigation-system-for-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor navigation systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that help cut down unnecessary movement within the airport. Through indoor positioning technology, users will be able to go from point A to point B in the most efficient way possible.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Plus, you can send users personalized real-time messages, alerting them of any changes to their flight, boarding gate, or reminding them of boarding times. Even the baggage claiming process can be optimized through \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"asset tracking\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hotels and Resorts\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The hospitality and tourism industry presents an interesting use case for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/entertainment/indoor-outdoor-navigation-systems-for-resorts-parks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping and positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Although wayfinding will likely be a popular feature for visitors, it’s more than just the blue dot experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can implement a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive resort map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to reinforce your marketing. Showcase your facilities with a virtual tour, enhancing it with photos, videos, or even AR/VR. Proximity marketing is particularly useful for hotels and resorts since you can trigger automatic notifications whenever a user enters a preset zone – for example, drawing their attention to the in-house cafe with timed messages and user-specific promotions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Train Stations\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you manage a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"transportation hub\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" like a train station, you can use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/why-your-train-station-needs-a-digital-mapping-solution\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to support both passengers and employees. In addition to providing turn-by-turn navigation for travellers, the app can also inform users of train schedules, delays, and the like.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are plenty of other \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/4-use-cases-for-indoor-maps-at-transportation-hubs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use cases for Wi-Fi-enabled indoor positioning software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on the management side. Location-based technology can help you monitor the flow of passengers and identify congestion points. You can also optimize your security routes, locate important equipment effortlessly, and collect real-time data about users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6TmbAevuhd8XjIJMjWsMcG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"High Schools\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Aside from providing quality education, ensuring the health and safety of students should be your biggest priority, especially with the coronavirus pandemic still in full swing. Using indoor mapping can help you identify overcrowded areas and restrict access to potential virus hotspots. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"They can also assist with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact tracing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and enforcing social distancing by measuring the distance between devices. With the app, you can then send notifications to students who may have been potentially exposed to the virus.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Outside of the global pandemic, one of the indoor mapping use cases for high schools is in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning?hsLang=en\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"emergency response\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". You can plan the best routes to designated evacuation points while avoiding congestions in case of a crisis. And if there’s an emergency, you can send real-time messages to students while also keeping emergency response teams and law enforcement in the loop.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convention Centres, Trade Shows & Conferences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/trade-shows-exhibitions/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convention centers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" often host a variety of events throughout the year, including concerts, exhibits, conventions, bazaars, and trade shows. Because they have flexible layouts, they need an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/trade-shows/the-importance-of-digital-maps-for-trade-shows-and-exhibitions\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping solution\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that’s just as versatile.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Implementing an indoor mapping solution that provides \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/trade-shows/indoor-navigation-systems-for-trade-shows-and-exhibitions\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time indoor navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is essential at these events, especially considering how chaotic and crowded they can get. Mapping and positioning software helps attendees find the booths that they’re looking for easily, with step-by-step directions from any point in the convention center.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Data collection is one of the strongest use cases here. As an event or facility manager, you can see which brands or areas get the most foot traffic. This helps you optimize your layout to encourage attendee flow and avoid congestion. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Warehouses\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When it comes to operational efficiencies, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/how-to-reduce-picking-and-packing-errors-in-warehouses\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"pick and pack process\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is an area where many businesses can benefit from improving. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-indoor-positioning-to-increase-efficiency-in-warehouses\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Streamlined picking and packing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" mean more orders fulfilled, fewer mistakes, and plenty of cost savings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/warehouses/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" include multi-stop pathing, providing workers with the fastest route for the items they need to pick and pack. Warehouse logistics can be taken care of as well. Plan the layout based on the most-picked inventory, and track items when they move in and out. Some systems can even be programmed for process automation – when a specific user enters a pre-mapped zone, they can trigger specific actions or notifications.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"74KsuHfWm4im2WbOHEfvj4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Pedestrian Walkways\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While many pedestrian walkways are mapped by outdoor positioning tech, not all of them are. Most only cover street-level routings like sidewalks, pedestrian crossings, and the like. But GPS technology fails when pedestrians pass into underground walkways or through buildings. As a result, pedestrian navigation isn’t as efficient as it could be.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is where \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/city-districts/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor maps and navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" come in. We create an infrastructure that seamlessly transitions users from outdoor to indoor positioning. This allows them to calculate faster routes that are open to the general public but not otherwise visible in traditional maps or see off-limits areas that they can’t navigate through.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Document Sorting for Construction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One often overlooked use for indoor mapping is in the construction industry. Unlike other verticals where indoor navigation and wayfinding, asset tracking, or location data are the most sought-after features, construction companies can use mapping software to sort documents.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Construction documents are often associated with a particular location. Our platform allows you to geotag them and assign documents to a construction site. Accessing these documents is made easier by compiling them into one mobile-friendly application.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Museums & Art Galleries\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/museums-art-galleries/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping for museums and art galleries\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to provide visitors with a fresh, innovative learning experience. Guide them through different exhibits with turn-by-turn indoor navigation. You can even enhance their journey with a “smart tour guide” that provides detailed information whenever they approach a specific exhibit or piece – supplementing traditional audio and visual guides in the museum. The content can even be interactive to include quizzes, games, or videos that reinforce their on-the-ground learning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/museums/using-digital-maps-in-museums-art-galleries\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping for museums\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" also helps you gather important location and user data, such as the average viewing time and the most popular hotspots. This allows you to plan more engaging exhibits, avoid crowd bottlenecks with optimized layouts, and improve the security of your museum. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"53pkUCQBu0CUrlpq5HLzSn\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity Messaging \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Take advantage of an indoor mapping solution paired with proximity messaging. Through this combination, users can see their precise location on the map and businesses can send \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"relevant notifications\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" as visitors navigate your venue. For example, alert shoppers of a promotion if they walk past a particular retailer in a mall or even down a specific aisle in the grocery store. Proximity messaging can be used in other industries as well. Travellers can be alerted of a last minute gate change in an airport and provided with the route to their new gate or if a guest has entered a stadium for a sporting event, they can be alerted “10 minutes until game time” with a route to their seat or section, and so on. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Health & Safety\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Believe it or not, indoor maps can also be used to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/digital-maps-for-a-safer-indoors\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"improve the health and safety\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of visitors, employees, and guests. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact monitoring\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" software can be a useful tool in the event of an outbreak at your venue. Through the dashboard, admins can detect when a contact event has occurred on-site between opted-in devices. With this information on hand, employees can be notified and begin treatment or isolation, and employers can identify any potential risk areas moving forward. In terms of employee health and safety, indoor maps can be instrumental in both preventing transmission of diseases, as well as tracking any outbreak that does occur.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Emergency Planning\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor 3D \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"maps improve emergency planning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for all employees and visitors. Map admins can perform a location analysis of essential equipment, such as defibrillators, first aid kits, fire extinguishers, and so on to determine the most optimal location. Paired with proximity messaging, those within your building can receive notifications in the event of an emergency. This notification could display the fastest escape routes on the map, show a user’s precise location, and even enable location sharing. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4VSVnp1drMq8ImmHsBVKM7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get Started with Indoor Mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These are just several of the possible use cases for indoor mapping software. Many businesses use Mappedin to help their customers find what they’re looking for with turn-by-turn navigation. Others use it to help with security and emergency response, business strategy, and even marketing.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the industry, there are lots of opportunities to streamline processes, increase productivity, or enhance the customer experience by implementing indoor mapping solutions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is always working on new ways to apply this technology. Are you interested in partnering with us? Contact us today to learn more about how we can help you work smarter.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAEAsMDgwKEA4NDhIREBMYKBoYFhYYMSMlHSg6Mz08OTM4N0BIXE5ARFdFNzhQbVFXX2JnaGc+TXF5cGR4XGVnY//bAEMBERISGBUYLxoaL2NCOEJjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY//AABEIAA0AFAMBIgACEQEDEQH/xAAXAAEBAQEAAAAAAAAAAAAAAAADAAUG/8QAIRAAAgICAgIDAQAAAAAAAAAAAQIDEQAEEiExUQUiI4H/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAf/EABYRAQEBAAAAAAAAAAAAAAAAAAARIf/aAAwDAQACEQMRAD8ADUm2dI0yM0DG+hdH2Mfenl14WWIAu5IBU3xuif74wfhFbc2P0YCNBQQDrNvZ0om13HFQaNGvHWWpHJtryp044n0SBliT7sok4SpDMU+oZ0s1ljTH/9k=","aspectRatio":1.5001471020888497,"src":"//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6TmbAevuhd8XjIJMjWsMcG/6ec96efe02e57bef883acb786b5c7aed/michal-parzuchowski-dmH3NWhYTHQ-unsplash.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"How Will Indoor Mapping Change Post-COVID?","slug":"how-will-indoor-mapping-change-post-covid","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Feb 2, 2021","updatedAt":"Jan 13, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While the fundamentals may not change, we will certainly see new use cases for indoor mapping post-COVID.\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Since COVID-19 hit, we have had to change the way we work and live our lives on a daily basis. It has made it difficult for managers and employees to transition into a new way of working. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While many things will change for venues and office spaces post-COVID, the fundamentals of indoor mapping will most likely stay the same. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping software\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" is used primarily to help people navigate around large buildings and rooms safely. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"However, the use cases will undoubtedly see some differences. We will most likely see emerging use cases from maps, including line management, wait times, space planning, and contact monitoring, among others. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Rethinking Indoor Spaces\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can help give a greater view of how space inside can be used most efficiently to maintain social distance. Restaurants have opened outdoor dining, connecting the space indoors and outdoors to provide the best experience possible. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Other indoor areas, such as workplaces, will need to be converted to become less dense and create more physical space for employees to work. Conference rooms will need to be reorganized to allow social distancing. Though a collective workplace environment will most likely return, the office space will inevitably change post-COVID. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping will be crucial in rethinking how to use space creatively to support wellness in office spaces, hospitals, campuses, venues, restaurants, etc. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"New office design trends\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/reopening-strategies-with-indoor-maps-for-offices\"}},{\"nodeType\":\"text\",\"value\":\" are sure to be expected in preparation for reopening post-COVID. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Route Planning for Entry and Exit\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After COVID, it will be essential to plan different pathways for people to enter and exit a building safely. Indoor mapping can help designate those different routes for entry and exit to keep people from crossing paths. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1wFHrEGyIgpsUyS3PHTFzA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can also create reminder notifications for employees or others to alert them to enter or exit through specific doors to prevent any spreading of the virus. The indoor mapping software will make planning different entries and exits more manageable and limit the number of people that use similar pathways.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Occupancy Levels and Crowd Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To prevent the spread of the coronavirus, occupancy levels for indoor spaces will need to be limited. Depending on your building’s capacity, it may not always be easy to know when you have reached a safe number of occupants. Using indoor mapping software, you can keep track of how many people are in the building at any given time.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Instead of aiming to fill the room’s total capacity, indoor mapping software will most likely continue to be used to keep the number of indoor occupants limited. This technology can track how many people are using the building in real-time, which can be useful in managing crowds. Users can also look at an indoor map to see how busy a space is before entering.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact Tracing and Monitoring\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact tracing\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"}},{\"nodeType\":\"text\",\"value\":\" allows employees to know if they have come into contact with someone who tested positive for the virus or is starting to develop symptoms. This can help stop the spread of the virus and ensure everyone who was exposed can get tested. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping software can also monitor those who have the virus and track where people have been within their closed surroundings. Any virus outbreaks can be mitigated quickly by sanitizing contaminated areas and sending exposed employees home to get tested before returning to work. It may lead to more employees self-isolating at home as they wait for their results, but contact tracing and monitoring will be effective in preventing the spread of the virus after the pandemic. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Clear Off-Limits Work Areas\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"According to the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"CDC\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.cdc.gov/coronavirus/2019-ncov/community/office-buildings.html\"}},{\"nodeType\":\"text\",\"value\":\", all office staff must work in “clean” ventilation zones upon returning to the office. These zones can be marked using indoor mapping software and clear all other work areas as off-limits. It can keep people from entering these areas using alerts or reminders. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These areas may be marked off-limits to manage workspace or social distance, to monitor employees easier, and to protect employees from spaces where the virus may be prone to spread faster. In a post-COVID world, indoor mapping will play a key role in maintaining which rooms are available to work and which areas are off-limits. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5Evhot7lICxuDrMwyBXMPl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Waiting Times and Check Out\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Many retail stores have implemented lines outdoors to avoid going over indoor capacity. Other stores, such as grocery markets, have people spread out in check-out lines to maintain social distance while they wait. Indoor mapping can help create space for these lines post-COVID and manage crowds by alerting them of wait times. Indoor mapping platforms can even allow visitors to make a reservation or reserve a spot in line through the map, further helping to reduce crowds.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Future indoor mapping technology can not only track a person’s location but offer estimated waiting times to help customers avoid high-traffic periods. Indoor traffic information will be crucial in determining which lines are the shortest at any given site, including retail stores, malls, and hospitals. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Emergency Responses and Crisis Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping has already changed COVID frontline locations, such as hospitals, school campuses, and shelters that provide emergency services. They have adapted their spaces to ensure social distancing, provide essential care, and help people find the necessary resources. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After the COVID pandemic, this will most likely continue to prevent the spread of infection. Indoor mapping will become more crucial in analyzing the capacity of hospitals and other emergency and healthcare facilities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Preparing indoor-scale floor plans can improve reporting and situational awareness in an emergency response situation. Using indoor mapping software, a person would see whether a facility is occupied or empty and if someone is assigned to a particular room. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It can allow first-responders to react quickly to crises and use a direct route to approach the emergency. Indoor mapping can also show doctors or nurses what work needs to be done at various locations. Indoor mapping will be a crucial part of enhancing time-sensitive emergency responses and crisis management post-COVID.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can be used in a variety of ways to increase safety and efficiency within your building. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today to learn more or book a free demo.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3497620666213461,"src":"//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=120&h=89&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=240&h=178&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=480&h=356&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=720&h=533&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=960&h=711&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=1440&h=1067&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1wFHrEGyIgpsUyS3PHTFzA/9cd946bddee2a2889096d95347a37279/social_distance_one_way_signage_cropped-1.jpg?w=3971&h=2942&q=50 3971w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"The Indoor Mapping Landscape","slug":"the-indoor-mapping-landscape","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Mar 31, 2021","updatedAt":"Jan 12, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today, maps are everything. We use them to orient ourselves within the world, locate areas we’re not familiar with, and get directions to exactly where we need to go. Getting around the old-fashioned way is no longer the go-to method of discovering our surroundings.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking at wayfinding signs, asking for directions, and trial and error is now being replaced with advanced navigation technology. Nowadays, most of us are familiar with outdoor mapping, but what about the indoors?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s delve into all things indoor mapping: what is the current state of indoor mapping, why is it important, how does it benefit businesses, how is it used in different industries and what does the process of creating indoor mapping experiences look like? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Keep reading to find out.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The State of Indoor Mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For most of us, GPS and navigation technology for the outdoors has become a common part of our daily lives. In fact, nearly \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"80% of smartphone owners use navigation apps regularly\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://themanifest.com/mobile-apps/popularity-google-maps-trends-navigation-apps-2018#:~:text=Over%20three-fourths%20(77%25)%20of%20smartphone%20owners%20use%20navigation,comes%20in%20second%20at%2012%25.\"}},{\"nodeType\":\"text\",\"value\":\". When lost, you can simply open Google Maps or Apple Maps to orient yourself. They help you find your way home, find somewhere to eat, discover new places, and the list goes on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether you’re walking, biking, driving, or taking public transport, these location-based apps help you reach your destination with ease. However, these outdoor mapping solutions fall short when it comes to navigating the indoors. Google Maps can get you to your destination, but once there, it can’t help you navigate inside.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This is disadvantageous, as studies have shown that \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"people spend almost 90% of their time indoors\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://snowbrains.com/brain-post-much-time-average-american-spend-outdoors/#:~:text=According%20to%20the%20Environmental%20Protection,one%20day%20per%20week%20outdoors.\"}},{\"nodeType\":\"text\",\"value\":\". With this in mind, there has been an increase in indoor mapping providers such as Mappedin that are trying to help people navigate spaces that traditional GPS-based mapping applications such as Google or Apple Maps can’t. Now, it is becoming far more common for indoor spaces to have digital navigation tools. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s explore why.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Importance of Indoor Mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Soon, getting lost indoors might become just as rare as getting lost outdoors. Indoor mapping use cases are popping up regularly as more businesses are realizing the benefits of indoor maps. Here are just some of the reasons why indoor mapping is important:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visualization\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping solution helps you truly visualize an indoor space and everything that it has to offer. With a digitized map, visualizations can be 3D and interactive, meaning you can easily pan, rotate, zoom, and explore a space. Spatial data is connected to physical locations in a building, so that everything is placed according to real world locations. From washrooms, to exits, to stores or offices or restaurants, indoor mapping technology allows you to see the entirety of a venue along with your indoor location.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2HrLpWn8MUsqDaJSF7br3z\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Navigation and Indoor Positioning\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Indoor mapping makes the indoors discoverable by enabling solutions such as indoor positioning and navigation. Indoor positioning accurately determines your position within a building, in the same way that GPS shows your location on an outdoor map. This makes it easy to orient yourself and navigate seamlessly through accurate, turn-by-turn directions. With responsive design and indoor positioning technology, users can also take directions with them, providing an end-to-end navigation experience. This way, visitors can find their way around an indoor space without getting lost. Navigation capabilities are particularly helpful in complex buildings such as large department stores, hospitals, and airports to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Generate Revenue \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can also act as a foundational layer for additional experiences. For instance, you can use maps to showcase deals, promotions, and events occurring across your buildings. With accurate indoor location-based data, you can also generate insights and analytics on what your visitors are looking for by tracking searches and location selections. The possibilities are endless, and we will be covering this in greater depth next. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"56% of CEOs say digital improvements have led to increased revenue.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/?sh=24d4af253bf3\"}},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Indoor Maps Can Enhance Your Business\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping not only provides an excellent experience for the end-user, but also for the companies who own or manage the property. Digital indoor maps can provide valuable information for a wide array of businesses that goes well beyond providing a simple visual. Property owners can store important information about their building or layout, including exits and emergency routes, amenity placements, leasing information, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You can easily use indoor navigation maps to make real-time updates to your properties, from long-term venue changes to small or temporary changes, ensuring maps are always up-to-date and displaying accurate information. With the simple\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" editor tools\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" available today, less time will be focused on mapping, and more time focused on driving your business!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps are an extension of a company’s brand, customized to fit seamlessly with your digital strategy. This is important, as\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 52% of marketers around the world use digital transformation as their top strategy to drive company growth\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/?sh=24d4af253bf3\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Paired with the ability to access these maps from any device, companies can drive business by delivering an enhanced user experience within their building.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Even more, these maps act as a digital asset. Property owners can highlight new additions to their buildings, such as a new restaurant or clothing store. With the ability to layer additional solutions, such as indoor positioning, on top of a digital map, property owners can also seize marketing opportunities by sending push notifications of deals and promotions while a user is exploring their property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"67% of consumers will pay more for a great experience\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/?sh=24d4af253bf3\"}},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications are one of the most effective marketing tools to grasp the attention of guests as they're exploring your venue. With a mobile application, you could target app users and motivate them to make purchases. Even more, when visitors are at your property, deals can be generated related to their real-time location. These personalized deals and promotions can generate highly engaging experiences for the guests at your venue and can thereby generate revenue from the foundation of a digital map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Power of Location Analytics \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" should be leveraged to provide detailed reports on visitors, how they interact with various spaces, and their intent while visiting your building. You’re able to gain a better understanding of what your guests are looking for indoors by tracking searches, location selections, and more. Some trends include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Number of sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Length of session\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Device used\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Event selections\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Category selections\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quick Link selections\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Locations selected from search\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Characters typed during search\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"...and more \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These insights can be used to inform business decisions at your property. For instance, missed searches allow you to see what locations or categories your visitors are looking for that don’t currently exist at your venue. This report can help identify potential areas for investment at your building. If users are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist, you may consider adding it. Alternatively, this data can be used to serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You can also breakdown analytics and look at the difference in usage across various wayfinding applications within the same venue. Or, you could go one-level deeper and look at for example, the difference in usage across digital directories within a venue. This can give you information such as the phrase \\\"washroom\\\" is being searched 10x more at one directory location over another and may cause you to consider adding a washroom near that directory. With a web application, leveraging analytics such as the device used can help guide other decisions. For example, maybe you have a venue application built purely for Android devices, but most of your visitors use iOS. Then you might consider creating an app for iOS mobile devices so that you can reach the majority of your customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Insights and analytics can also be pulled from other integrations with your indoor mapping software. Say you implement indoor mapping in an integrated workplace management system solution. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when hand sanitizer stations need to be refilled, the vending machine breaks, or any other issue occurs, and these insights can be used to make decisions in your office building. For instance, if a printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull them into any system with ease.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping Across Different Industries\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps provide different experiences and use cases across different venue types. Stadiums, offices, malls, retail stores, hospitals, grocery stores… the list goes on! With the ability to layer additional technology onto maps, the possibilities to deliver an enhanced experience indoors are limitless. Let’s take a look at how an indoor mapping solution fits into just a few of these industries.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping Mall Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can search and discover the retailers and services available at\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls through indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\", while delivering valuable insights back to the business. Maps can be displayed in various locations using digital directory displays, the mall’s website, or through mobile applications. This way, shoppers can access maps from the comfort of their home, or once they have arrived at the mall, allowing for increased shopper productivity. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can search for stores, browse categories, and populate directions for simple navigation to their destination. Store managers can generate spatial analytics with maps to understand user intent through search data, which provides a broader picture of what users are looking for and insight for their business. Maps also increase marketing opportunities,  such as serving up engaging content for shoppers through advertising and targeted promotions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"EvX2WLCuue29Crx2Ap5QG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail Store Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps enable solutions for a variety of retail locations, from\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" grocery stores\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery/\"}},{\"nodeType\":\"text\",\"value\":\" to department stores in a mall, to big box stores.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Retailers can use indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\" to keep product information up-to-date, edit their store layouts and manage in-store promotions. More so, indoor mapping solutions can map out each store down to an inventory level, enabling employees to efficiently fulfill online orders. This is particularly important today, as more consumers are shopping online. In fact, in the United States alone, e-commerce retail sales are expected to\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" surpass $740 billion by 2023\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.statista.com/statistics/272391/us-retail-e-commerce-sales-forecast/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This trend will not end anytime soon, as more companies are undergoing digital transformations to offer this service online. This way, they can meet consumers' needs and generate more sales. Moreover, retail solutions can provide a centralized location for users to build their shopping lists. This can also display relevant product details such as the stock remaining, the aisle it is located in, and much more. When combined with indoor positioning and navigation, this enables shoppers and associates to populate the most efficient route through a venue, seamlessly locating items on their shopping lists and efficiently fulfilling picking and packing orders. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Office Building Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital mapping software helps\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" office buildings keep employee floor plans up-to-date\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/offices/\"}},{\"nodeType\":\"text\",\"value\":\", while increasing employee productivity and satisfaction. Employees can search and locate meeting rooms, offices, washrooms, and other building amenities. Indoor positioning allows offices to implement additional services such as desk booking, meeting room reservation and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact monitoring\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/open-source-contact-monitoring-app\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Desk booking allows employees and managers to reserve available desks, collaboration spaces, and meeting rooms, while contact monitoring notifies employees if they have been in close contact with someone who tested positive for COVID-19. An indoor mapping solution also provides space planning and enables property owners to plan desk layouts, thereby making safer workspaces and reducing traffic flow in specified areas. This way, they don't need to physically move things around to find something that works, saving time and effort. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadium Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use digital maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" as the foundation for their highly engaging, state-of-the-art fan experiences. One digital map can be used as the base for several different layouts, so that stadiums and arenas hosting multiple events can manage and maintain accuracy for each of the unique floor plans. These maps ensure that indoor location information, events, and navigation are always up-to-date and accessible for visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can also showcase events and advertising, and layer on real-time indoor positioning for additional experiences. For instance, by integrating digital indoor mapping with food and beverage ordering systems and wait time planning applications, users can easily locate and purchase from vendors. This enhances the stadium experience, with\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 70% of fans indicating that in-seat service is their top choice for improved customer service, followed by faster transaction times (20%) and the ability to order food and beverages from anywhere in the stadium (10%)\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.groundcontrolglobal.com/future-of-fb-in-stadiums-experiences-not-just-entertainment/\"}},{\"nodeType\":\"text\",\"value\":\". Moreover, with navigation capabilities, indoor maps make it easy for fans to locate parking, seats, washrooms, and everything the stadium has to offer.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Create Indoor Mapping Experiences \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now let’s break down how a map can create all of these unique digital experiences in differing venue types! It all starts with a map. Without it, you wouldn’t be able to layer on additional experiences, so it’s important to have an accurate map as your starting point. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With an indoor map as your foundation, you can then leverage developer tools to enable a completely custom indoor mapping experience. This way, indoor mapping can provide solutions for malls, retail, stadiums, offices, healthcare, construction, smart buildings, and more. Let’s walk through the process of turning a map into an experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Layer 1: Digital Foundation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping platforms start by taking 2D floor-plans and converting them into a visually appealing 3D map. Location and styling data is applied, as well as branding to ensure that it’s consistent with other digital platforms and that it becomes an extension of the brand. The digital maps are geo-referenced to scale so that they align with real world coordinates. This accuracy enables indoor positioning and precise navigation, in turn helping to determine your position within an indoor space and populate directions directly to your destination.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2WAeAK46cxWB4IdXZbygqZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Layer 2: Developer Tools\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Developer tools\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/developer-tools/\"}},{\"nodeType\":\"text\",\"value\":\" can then enable a custom mapping experience. Let’s explore these tools and what they’re used for. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Software Development Kits (SDKs)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This collection of software development tools allows you to build a completely custom indoor mapping experience. Regardless of industry,\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"mapping SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\" encompass a wide variety of components and features required to integrate mapping into a website, mobile app, or custom directory. Real-time positioning, A-B wayfinding, smart search, interactive map visualization, multi-floor navigation, offline mode, etc. enable companies to build just about anything that incorporates an indoor map. With the flexibility and feature-rich nature of mapping SDKs, you’re able to integrate with many applications including picking and packing for grocery stores, documentation sorting for construction, custom digital directories for city districts, and smart building applications, to name a few. These tools unlock powerful map and navigation experiences, regardless of who the end-user of your platform is.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"GeoJSON Exports\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exports take highly accurate indoor mapping data and format it for a variety of use cases. GeoJSON based exports, for instance, provide complete flexibility to build any indoor mapping experience, providing customers with geometry and indoor location data associated with their building. Two types of GeoJSON exports include IMDF (Apple’s Indoor Mapping Data Format) and our own format MVF (Mappedin Venue Format), which were designed from the ground-up to power navigation and orientation for indoor spaces. By leveraging these formats, indoor maps can be used to power a number of different experiences at scale. For example, after exporting an IMDF file, you are\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" eligible to register\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://register.apple.com/indoor\"}},{\"nodeType\":\"text\",\"value\":\" for Apple’s Indoor Maps program. This provides access to Apple’s indoor positioning technology which uses existing Wi-Fi infrastructure within your building to provide GPS-level accuracy in indoor spaces.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Application Programming Interfaces (APIs)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"APIs are used to sync and integrate data between platforms. Essentially, they enable products or services to communicate with other products or systems. For instance, if you have an existing content management system, you can use mapping APIs to sync and reflect any edits to your map or data. Web applications also use APIs to connect user-facing front-ends with important back-end functionality and data. APIs enable the integration of indoor mapping into various industries. For example, Mappedin’s integration with ServiceNow’s Workplace Service Delivery product enables a 3D interactive digital space mapping solution for workplaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Layer 3: Mapping Applications\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital indoor mapping foundation and developer tools, you can then construct powerful, accurate, and completely custom mapping and navigation experiences for any industry type or use case.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"14ruTvs0cuZVEqmIl2lkut\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping systems can be implemented into a mobile app, web app, directories and various products and services. Using a mapping SDK for example, you’re able to produce a seamless experience across web, an app for mobile devices, and kiosks, so that users can access venue maps from multiple platforms.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based positioning allows for many use cases outside of step-by-step navigation; everything from resource utilization, emergency planning, social distancing protocols, streamlined service delivery and more. This also includes the experiences outlined earlier for malls, retailers, stadiums and offices! Regardless of industry or use case, indoor maps can be leveraged to benefit your venue.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Get Started With Mappedin \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More indoor mapping providers are popping up these days. Before you decide which vendor is right for your business, we’d love to show you why Mappedin is the leading platform for indoor spatial data management, digitizing venues, and building best-in-class indoor mapping experiences. Our scalable and flexible platform enables us to work with leading operators and developers around the world and we can’t wait to add more customers and partners to that list.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Whitepaper","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"indoor-mapping","name":"Indoor Mapping"}}}}},"pageContext":{"slug":"unique-applications-for-indoor-mapping"}},
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