{
    "componentChunkName": "component---src-design-system-templates-article-index-tsx",
    "path": "/blog/product/indoor-mapping/the-importance-of-a-digital-indoor-map/",
    "result": {"data":{"contentfulComposePage":{"title":"The Importance of a Digital Indoor Map","seo":{"title":null,"description":"While there are unique sets of challenges to create indoor maps, even before they are digitized, they can yield accuracies, efficiencies, and experiences."},"content":{"author":"Cara Hueston","publishDate":"Apr 13, 2020","updatedAt":"Jan 18, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"There are a unique set of challenges when creating an indoor map, even before it is digitized. Having a digital indoor map, however, yields accuracies, efficiencies, and experiences. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All over the world, people create maps to help define, visualize, and navigate the space around them. Early maps were made by hand and for this reason, no two maps were identical. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The first magnetic compass\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://historydaily.org/who-invented-the-magnetic-compass\"}},{\"nodeType\":\"text\",\"value\":\" was created between 300 and 200 BC which led to improvements in location accuracy. When \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the printing press was invented\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.livescience.com/43639-who-invented-the-printing-press.html\"}},{\"nodeType\":\"text\",\"value\":\" in the 1440s\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.livescience.com/43639-who-invented-the-printing-press.html\"}},{\"nodeType\":\"text\",\"value\":\" one accurate map could then be copied and distributed. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today, most maps are made using computers and digital mapping software. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Explained by Esri\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.esri.com/about/newsroom/blog/how-are-maps-made/\"}},{\"nodeType\":\"text\",\"value\":\", an international supplier of geographic information system (GIS) software, data must be collected, processed, and then presented. From government census data to weather forecasts, or topographic maps to everyday navigation, digital displays of geographic data help guide people and decisions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The indoor mapping challenge \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Studies have shown that people spend almost \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of their time indoors\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.epa.gov/report-environment/indoor-air-quality#:~:text=Americans%2C%20on%20average%2C%20spend%20approximately,higher%20than%20typical%20outdoor%20concentrations.\"}},{\"nodeType\":\"text\",\"value\":\". This number is quite staggering and begs the question: why doesn’t the navigational software that people are used to in outdoor spaces extend to indoor spaces? The formula is similar to that of the outside world but there are a few critical differences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Collecting data \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Rather than using satellite images to accurately determine the location of roads, cities, rivers, and other features in outdoor maps, the most precise tool indoors is usually a venue’s blueprint. This 2D architectural drawing can depict the size of a building and its components but cannot guarantee perfect accuracy and lacks important location information such as lat and long coordinates. The other challenge with utilizing blueprints is that they come in many formats (CAD, RVT, PNG, PDF, etc.).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"62dUimtNmCgpSDNIkTIacG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ongoing map maintenance \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Even when working with a completely accurate blueprint, the problem becomes maintaining that accuracy over time. One thing that remains constant with indoor spaces is their ability to change. Departments in a hospital or office building, retailers in a shopping mall, classrooms on a campus, or event layouts at a convention centre are just a few examples of location data that repeatedly change. Without maintaining the indoor map, data quickly becomes outdated and those using the map will be misguided. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Displaying indoor maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The concept of indoor maps is not new. Wayfinding signage and static “you are here” signs are familiar staples in both private and public spaces. To truly serve visitors, these maps need to be accessible in a variety of formats - on large digital displays, online at home, or on-the-go with mobile directions - the same ways that people are used to accessing outdoor maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1JE3D7NAGneb5TlMk32f4c\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digitizing indoor maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Speed, efficiency, reliability \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bringing static maps to digital platforms provides benefits to both creators and users. Automated tools can help to build, enhance, and adapt aesthetics of the map with much greater speed. Businesses are able to collect insights on their visitors in ways that were never possible with static maps. Map management tools also allow for ensured accuracy over time. Extensive map changes such as building renovations or changes to the physical structure can now be reflected on a digital map in a matter of clicks. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor maps are often able to provide more to users than a simple static map. Users can explore the map to look for a specific location, much like 2D maps, but they are also able to use functions like an interactive search bar, location listings, and categories. Digital maps can also showcase date or location-specific information such as events or promotions. They are adaptable, up-to-date, and easy to maintain.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One map, everywhere \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is common for many versions of a property map to exist for different use cases. For example, a building might have a floor plan for their plumbing layout, one for employee-only walkways, asset tracking, public spaces, and so on. Because these maps are used for different purposes, they are often managed by different teams. By digitizing indoor maps, companies can start to rely on one source of truth, re-use the digital map foundation, and avoid duplicating processes. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Platform for experiences \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As many companies push to offer their customers an experience that is both personal and experiential, digital maps will play a critical role. There are many engaging experiences that a venue could offer: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications for retailer promotions in a shopping mall\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shortest concession stand line in a stadium\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Appointment reminders and turn-by-turn directions in a hospital\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Room booking software in an office building \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"...and more \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All of these services rely on an accurate indoor map as the foundational layer. Precise location data and digital maps help provide clarity, context, and visualization for those navigating and they provide consistency, time savings, and valuable insights for businesses. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"62dUimtNmCgpSDNIkTIacG","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/62dUimtNmCgpSDNIkTIacG/8970c5b03f1d7e10eb3ade5fad43796d/blueprint_AdobeStock.jpeg","contentType":"image/jpeg"}},{"contentful_id":"1JE3D7NAGneb5TlMk32f4c","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg","contentType":"image/jpeg"}},{"contentful_id":"2M3iHsSxbanO5whhdlAZni","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2M3iHsSxbanO5whhdlAZni/a3f4ac0b43430bb1f21daa3eeb8af06c/Directory-4789.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg"}},"pdf":null,"relatedPosts":[{"title":"The Indoor Mapping Landscape","slug":"the-indoor-mapping-landscape","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Mar 31, 2021","updatedAt":"Jan 12, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today, maps are everything. We use them to orient ourselves within the world, locate areas we’re not familiar with, and get directions to exactly where we need to go. Getting around the old-fashioned way is no longer the go-to method of discovering our surroundings.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking at wayfinding signs, asking for directions, and trial and error is now being replaced with advanced navigation technology. Nowadays, most of us are familiar with outdoor mapping, but what about the indoors?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s delve into all things indoor mapping: what is the current state of indoor mapping, why is it important, how does it benefit businesses, how is it used in different industries and what does the process of creating indoor mapping experiences look like? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Keep reading to find out.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The State of Indoor Mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For most of us, GPS and navigation technology for the outdoors has become a common part of our daily lives. In fact, nearly \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"80% of smartphone owners use navigation apps regularly\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://themanifest.com/mobile-apps/popularity-google-maps-trends-navigation-apps-2018#:~:text=Over%20three-fourths%20(77%25)%20of%20smartphone%20owners%20use%20navigation,comes%20in%20second%20at%2012%25.\"}},{\"nodeType\":\"text\",\"value\":\". When lost, you can simply open Google Maps or Apple Maps to orient yourself. They help you find your way home, find somewhere to eat, discover new places, and the list goes on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether you’re walking, biking, driving, or taking public transport, these location-based apps help you reach your destination with ease. However, these outdoor mapping solutions fall short when it comes to navigating the indoors. Google Maps can get you to your destination, but once there, it can’t help you navigate inside.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This is disadvantageous, as studies have shown that \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"people spend almost 90% of their time indoors\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://snowbrains.com/brain-post-much-time-average-american-spend-outdoors/#:~:text=According%20to%20the%20Environmental%20Protection,one%20day%20per%20week%20outdoors.\"}},{\"nodeType\":\"text\",\"value\":\". With this in mind, there has been an increase in indoor mapping providers such as Mappedin that are trying to help people navigate spaces that traditional GPS-based mapping applications such as Google or Apple Maps can’t. Now, it is becoming far more common for indoor spaces to have digital navigation tools. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s explore why.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Importance of Indoor Mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Soon, getting lost indoors might become just as rare as getting lost outdoors. Indoor mapping use cases are popping up regularly as more businesses are realizing the benefits of indoor maps. Here are just some of the reasons why indoor mapping is important:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visualization\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping solution helps you truly visualize an indoor space and everything that it has to offer. With a digitized map, visualizations can be 3D and interactive, meaning you can easily pan, rotate, zoom, and explore a space. Spatial data is connected to physical locations in a building, so that everything is placed according to real world locations. From washrooms, to exits, to stores or offices or restaurants, indoor mapping technology allows you to see the entirety of a venue along with your indoor location.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2HrLpWn8MUsqDaJSF7br3z\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Navigation and Indoor Positioning\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Indoor mapping makes the indoors discoverable by enabling solutions such as indoor positioning and navigation. Indoor positioning accurately determines your position within a building, in the same way that GPS shows your location on an outdoor map. This makes it easy to orient yourself and navigate seamlessly through accurate, turn-by-turn directions. With responsive design and indoor positioning technology, users can also take directions with them, providing an end-to-end navigation experience. This way, visitors can find their way around an indoor space without getting lost. Navigation capabilities are particularly helpful in complex buildings such as large department stores, hospitals, and airports to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Generate Revenue \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can also act as a foundational layer for additional experiences. For instance, you can use maps to showcase deals, promotions, and events occurring across your buildings. With accurate indoor location-based data, you can also generate insights and analytics on what your visitors are looking for by tracking searches and location selections. The possibilities are endless, and we will be covering this in greater depth next. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"56% of CEOs say digital improvements have led to increased revenue.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/?sh=24d4af253bf3\"}},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Indoor Maps Can Enhance Your Business\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping not only provides an excellent experience for the end-user, but also for the companies who own or manage the property. Digital indoor maps can provide valuable information for a wide array of businesses that goes well beyond providing a simple visual. Property owners can store important information about their building or layout, including exits and emergency routes, amenity placements, leasing information, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You can easily use indoor navigation maps to make real-time updates to your properties, from long-term venue changes to small or temporary changes, ensuring maps are always up-to-date and displaying accurate information. With the simple\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" editor tools\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" available today, less time will be focused on mapping, and more time focused on driving your business!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps are an extension of a company’s brand, customized to fit seamlessly with your digital strategy. This is important, as\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 52% of marketers around the world use digital transformation as their top strategy to drive company growth\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/?sh=24d4af253bf3\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Paired with the ability to access these maps from any device, companies can drive business by delivering an enhanced user experience within their building.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Even more, these maps act as a digital asset. Property owners can highlight new additions to their buildings, such as a new restaurant or clothing store. With the ability to layer additional solutions, such as indoor positioning, on top of a digital map, property owners can also seize marketing opportunities by sending push notifications of deals and promotions while a user is exploring their property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"67% of consumers will pay more for a great experience\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/?sh=24d4af253bf3\"}},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications are one of the most effective marketing tools to grasp the attention of guests as they're exploring your venue. With a mobile application, you could target app users and motivate them to make purchases. Even more, when visitors are at your property, deals can be generated related to their real-time location. These personalized deals and promotions can generate highly engaging experiences for the guests at your venue and can thereby generate revenue from the foundation of a digital map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Power of Location Analytics \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" should be leveraged to provide detailed reports on visitors, how they interact with various spaces, and their intent while visiting your building. You’re able to gain a better understanding of what your guests are looking for indoors by tracking searches, location selections, and more. Some trends include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Number of sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Length of session\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Device used\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Event selections\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Category selections\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quick Link selections\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Locations selected from search\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Characters typed during search\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"...and more \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These insights can be used to inform business decisions at your property. For instance, missed searches allow you to see what locations or categories your visitors are looking for that don’t currently exist at your venue. This report can help identify potential areas for investment at your building. If users are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist, you may consider adding it. Alternatively, this data can be used to serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You can also breakdown analytics and look at the difference in usage across various wayfinding applications within the same venue. Or, you could go one-level deeper and look at for example, the difference in usage across digital directories within a venue. This can give you information such as the phrase \\\"washroom\\\" is being searched 10x more at one directory location over another and may cause you to consider adding a washroom near that directory. With a web application, leveraging analytics such as the device used can help guide other decisions. For example, maybe you have a venue application built purely for Android devices, but most of your visitors use iOS. Then you might consider creating an app for iOS mobile devices so that you can reach the majority of your customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Insights and analytics can also be pulled from other integrations with your indoor mapping software. Say you implement indoor mapping in an integrated workplace management system solution. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when hand sanitizer stations need to be refilled, the vending machine breaks, or any other issue occurs, and these insights can be used to make decisions in your office building. For instance, if a printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull them into any system with ease.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping Across Different Industries\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps provide different experiences and use cases across different venue types. Stadiums, offices, malls, retail stores, hospitals, grocery stores… the list goes on! With the ability to layer additional technology onto maps, the possibilities to deliver an enhanced experience indoors are limitless. Let’s take a look at how an indoor mapping solution fits into just a few of these industries.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping Mall Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can search and discover the retailers and services available at\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls through indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\", while delivering valuable insights back to the business. Maps can be displayed in various locations using digital directory displays, the mall’s website, or through mobile applications. This way, shoppers can access maps from the comfort of their home, or once they have arrived at the mall, allowing for increased shopper productivity. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can search for stores, browse categories, and populate directions for simple navigation to their destination. Store managers can generate spatial analytics with maps to understand user intent through search data, which provides a broader picture of what users are looking for and insight for their business. Maps also increase marketing opportunities,  such as serving up engaging content for shoppers through advertising and targeted promotions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"EvX2WLCuue29Crx2Ap5QG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail Store Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps enable solutions for a variety of retail locations, from\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" grocery stores\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery/\"}},{\"nodeType\":\"text\",\"value\":\" to department stores in a mall, to big box stores.\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Retailers can use indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\" to keep product information up-to-date, edit their store layouts and manage in-store promotions. More so, indoor mapping solutions can map out each store down to an inventory level, enabling employees to efficiently fulfill online orders. This is particularly important today, as more consumers are shopping online. In fact, in the United States alone, e-commerce retail sales are expected to\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" surpass $740 billion by 2023\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.statista.com/statistics/272391/us-retail-e-commerce-sales-forecast/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This trend will not end anytime soon, as more companies are undergoing digital transformations to offer this service online. This way, they can meet consumers' needs and generate more sales. Moreover, retail solutions can provide a centralized location for users to build their shopping lists. This can also display relevant product details such as the stock remaining, the aisle it is located in, and much more. When combined with indoor positioning and navigation, this enables shoppers and associates to populate the most efficient route through a venue, seamlessly locating items on their shopping lists and efficiently fulfilling picking and packing orders. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Office Building Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital mapping software helps\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" office buildings keep employee floor plans up-to-date\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/offices/\"}},{\"nodeType\":\"text\",\"value\":\", while increasing employee productivity and satisfaction. Employees can search and locate meeting rooms, offices, washrooms, and other building amenities. Indoor positioning allows offices to implement additional services such as desk booking, meeting room reservation and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact monitoring\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/open-source-contact-monitoring-app\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Desk booking allows employees and managers to reserve available desks, collaboration spaces, and meeting rooms, while contact monitoring notifies employees if they have been in close contact with someone who tested positive for COVID-19. An indoor mapping solution also provides space planning and enables property owners to plan desk layouts, thereby making safer workspaces and reducing traffic flow in specified areas. This way, they don't need to physically move things around to find something that works, saving time and effort. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadium Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can use digital maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" as the foundation for their highly engaging, state-of-the-art fan experiences. One digital map can be used as the base for several different layouts, so that stadiums and arenas hosting multiple events can manage and maintain accuracy for each of the unique floor plans. These maps ensure that indoor location information, events, and navigation are always up-to-date and accessible for visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums can also showcase events and advertising, and layer on real-time indoor positioning for additional experiences. For instance, by integrating digital indoor mapping with food and beverage ordering systems and wait time planning applications, users can easily locate and purchase from vendors. This enhances the stadium experience, with\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" 70% of fans indicating that in-seat service is their top choice for improved customer service, followed by faster transaction times (20%) and the ability to order food and beverages from anywhere in the stadium (10%)\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.groundcontrolglobal.com/future-of-fb-in-stadiums-experiences-not-just-entertainment/\"}},{\"nodeType\":\"text\",\"value\":\". Moreover, with navigation capabilities, indoor maps make it easy for fans to locate parking, seats, washrooms, and everything the stadium has to offer.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-entry-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Create Indoor Mapping Experiences \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now let’s break down how a map can create all of these unique digital experiences in differing venue types! It all starts with a map. Without it, you wouldn’t be able to layer on additional experiences, so it’s important to have an accurate map as your starting point. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With an indoor map as your foundation, you can then leverage developer tools to enable a completely custom indoor mapping experience. This way, indoor mapping can provide solutions for malls, retail, stadiums, offices, healthcare, construction, smart buildings, and more. Let’s walk through the process of turning a map into an experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Layer 1: Digital Foundation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping platforms start by taking 2D floor-plans and converting them into a visually appealing 3D map. Location and styling data is applied, as well as branding to ensure that it’s consistent with other digital platforms and that it becomes an extension of the brand. The digital maps are geo-referenced to scale so that they align with real world coordinates. This accuracy enables indoor positioning and precise navigation, in turn helping to determine your position within an indoor space and populate directions directly to your destination.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2WAeAK46cxWB4IdXZbygqZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Layer 2: Developer Tools\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Developer tools\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/developer-tools/\"}},{\"nodeType\":\"text\",\"value\":\" can then enable a custom mapping experience. Let’s explore these tools and what they’re used for. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Software Development Kits (SDKs)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This collection of software development tools allows you to build a completely custom indoor mapping experience. Regardless of industry,\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"mapping SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\" encompass a wide variety of components and features required to integrate mapping into a website, mobile app, or custom directory. Real-time positioning, A-B wayfinding, smart search, interactive map visualization, multi-floor navigation, offline mode, etc. enable companies to build just about anything that incorporates an indoor map. With the flexibility and feature-rich nature of mapping SDKs, you’re able to integrate with many applications including picking and packing for grocery stores, documentation sorting for construction, custom digital directories for city districts, and smart building applications, to name a few. These tools unlock powerful map and navigation experiences, regardless of who the end-user of your platform is.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"GeoJSON Exports\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exports take highly accurate indoor mapping data and format it for a variety of use cases. GeoJSON based exports, for instance, provide complete flexibility to build any indoor mapping experience, providing customers with geometry and indoor location data associated with their building. Two types of GeoJSON exports include IMDF (Apple’s Indoor Mapping Data Format) and our own format MVF (Mappedin Venue Format), which were designed from the ground-up to power navigation and orientation for indoor spaces. By leveraging these formats, indoor maps can be used to power a number of different experiences at scale. For example, after exporting an IMDF file, you are\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" eligible to register\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://register.apple.com/indoor\"}},{\"nodeType\":\"text\",\"value\":\" for Apple’s Indoor Maps program. This provides access to Apple’s indoor positioning technology which uses existing Wi-Fi infrastructure within your building to provide GPS-level accuracy in indoor spaces.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Application Programming Interfaces (APIs)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"APIs are used to sync and integrate data between platforms. Essentially, they enable products or services to communicate with other products or systems. For instance, if you have an existing content management system, you can use mapping APIs to sync and reflect any edits to your map or data. Web applications also use APIs to connect user-facing front-ends with important back-end functionality and data. APIs enable the integration of indoor mapping into various industries. For example, Mappedin’s integration with ServiceNow’s Workplace Service Delivery product enables a 3D interactive digital space mapping solution for workplaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Layer 3: Mapping Applications\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital indoor mapping foundation and developer tools, you can then construct powerful, accurate, and completely custom mapping and navigation experiences for any industry type or use case.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"14ruTvs0cuZVEqmIl2lkut\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping systems can be implemented into a mobile app, web app, directories and various products and services. Using a mapping SDK for example, you’re able to produce a seamless experience across web, an app for mobile devices, and kiosks, so that users can access venue maps from multiple platforms.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based positioning allows for many use cases outside of step-by-step navigation; everything from resource utilization, emergency planning, social distancing protocols, streamlined service delivery and more. This also includes the experiences outlined earlier for malls, retailers, stadiums and offices! Regardless of industry or use case, indoor maps can be leveraged to benefit your venue.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Get Started With Mappedin \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More indoor mapping providers are popping up these days. Before you decide which vendor is right for your business, we’d love to show you why Mappedin is the leading platform for indoor spatial data management, digitizing venues, and building best-in-class indoor mapping experiences. Our scalable and flexible platform enables us to work with leading operators and developers around the world and we can’t wait to add more customers and partners to that list.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Whitepaper","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3URmPfvxxuu4HxqEFnJv9N/0bca4d7b13467e61c2344d999e8239f4/liane-metzler-v3bWNXeInQA-unsplash.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Indoor Positioning vs Indoor Navigation","slug":"indoor-positioning-vs-indoor-navigation","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Sep 1, 2022","updatedAt":"Sep 1, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping makes indoor spaces and venues discoverable by enabling solutions such as indoor positioning and indoor navigation. While both technologies help you find your way around indoor spaces, each provides its own unique benefits. Today we will discuss how they work, how they differ, and how to leverage them to unlock powerful navigation experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Positioning?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning system\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (IPS) can be thought of as a global positioning system (GPS) for indoor venues. While GPS is used outdoors, IPS can detect real-time locations to accurately determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide additional context to users and features such as wayfinding. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1JhhLJ7l6Y4FtCAEBzBtep\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If you're looking for a specific location for example, you can pull up the digital mall map on your mobile device and get directions from your exact location. Similar to outdoor GPS, users are not required to enter a \\\"start\\\" destination and as they begin to follow along a route, the blue dot moves with them.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Positioning System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When trying to navigate indoors, often leveraging a GPS signal is out of the question as buildings limit access to GPS signals. With the absence of a GPS signal, devices must rely on other technologies such as indoor positioning to pinpoint the indoor location of a user. There are a variety of indoor positioning technologies that can be used, including beacons, Wi-Fi, RFID, and geomagnetic.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether leveraging a cost-effective infrastructure-free system, or a more accurate hardware system, these technologies can enable a user to locate themselves or enable employees to keep track of their assets within a building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Different Types of Indoor Positioning Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Infrastructure-free systems\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An infrastructure-free indoor positioning system is a cost-effective solution as it exclusively leverages a user’s on-site device to obtain their indoor position. Wi-Fi-based systems use radio frequency patterns from Wi-Fi access points to locate a device’s precise location.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity-based systems like geofencing leverage Wi-Fi and cellular signals to track on-site devices. Geofencing helps determine geographic areas and boundaries, and relies on physical location information to set up a geofence trigger. When a device enters the geofenced area, an alert or notification is issued.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Another alternative to indoor positioning hardware is Apple’s infrastructure-free indoor positioning. Mappedin uses the method of “fingerprinting” through Apple’s Indoor Survey app to generate the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot experience\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". The best part about this feature is that it’s directly integrated into both Mappedin SDK and pre-built applications and, with the Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", visitors can get the blue dot experience directly through a web browser.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware systems require the physical implementation of sensors within a venue. These hardware systems enhance Wi-Fi-based location systems but require maintenance and setup costs. When looking to implement hardware systems to enhance accuracy, sensors can be added to transmit Wi-Fi, Bluetooth Low Energy, and cellular signals. Some of these sensors are called “beacons” and are strategically placed throughout indoor environments to detect mobile devices or RFID tags. Most beacons are considered one-way transmitters, always on, and continuously transmit signals to be detected. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Benefits of Indoor Positioning\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with enabling users to accurately visualize their real-time position within a venue, an indoor positioning solution can provide additional benefits. As discussed in our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Use Indoor Positioning Analytics to Benefit Your Business\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" blog, companies can use indoor positioning data and analytics to identify potential areas for investment, analyze areas of high (or low) foot traffic with heat maps, or can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement proximity marketing to target customers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" with personalized deals and promotions.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2A6oj7y53wbOmFqoGEaeZ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Companies can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/asset-tracking/asset-tracking-system-for-efficient-office-equipment-tracking\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement asset tracking\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to locate the exact positioning of personnel, assets, and vehicle movements in real-time. Indoor positioning can also be used for contract tracing to help create safer workplace environments. On top of that, by enabling wayfinding, asset tracking, and contact monitoring through IPS, buildings can create a network of connected devices and experiences. Regardless of the use case, indoor positioning systems can create new efficiencies and experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Navigation?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation systems provide users with spatial context of a venue and intuitive directions. This can include 2D printed maps or large “you are here” signage but often in today’s world, indoor navigation systems can take the form of a digital and interactive display. Indoor navigation systems can be used across mobile, tablet, web, or directory devices. A user can select or search for any point of interest on a 3D digital map and receive turn-by-turn directions to their desired destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"ZWas5LtAdBTylRgaganzW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Maps and Navigation \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To create an indoor navigation experience, you need an indoor map. With more than a decade of experience in the indoor mapping industry, Mappedin is the ideal platform for your digital wayfinding and navigation needs. Mappedin offers \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"incredible pre-built solutions\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" that have customer maps up-and-running quickly, as well as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/developer-tools/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"SDKs and developer tools\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for customers that want to create custom indoor maps or integrate additional location-based experiences. Our solutions enable users to search, discover, and navigate complex indoor venues with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Navigation System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An effective indoor navigation system relies on an accurate digital map to operate seamlessly. Pathing is implemented into 3D digital maps to populate the most efficient routes. After implementing pathing (the routes that users need to navigate a space) and creating an indoor navigation system, a user can define start and end points of interest and begin single/multi-floor navigation with turn-by-turn directions from any predefined location on the map. A user can take advantage of an indoor navigation system by accessing maps from a website, mobile application, or digital directories placed in key areas of a venue.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"30nWufOh1WeWjOZfP1wbMo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Indoor Navigation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation elevates your indoor mapping experience. Large venues with many amenities like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"hospitals\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/theme-parks/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"amusement parks\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can be difficult to navigate. An indoor navigation system makes finding places easier with accurate and real-time directions. Students can save time when planning their trip to class, hospital visitors can locate the room of a patient they are visiting, fans can find their seat in a stadium, shoppers can save time wandering around the mall, and more.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is the Difference Between Indoor Positioning and Indoor Navigation?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning and indoor navigation are two different technologies that work together to create a seamless wayfinding experience for users. Indoor positioning systems can pinpoint a user’s location without having to input a \\\"start\\\" destination, and if a user strays from their path, the navigation will update automatically to guide them back on course. The indoor navigation system provides users with spatial context and turn-by-turn directions inside a building. Paired together, these technologies help users find their way around indoor locations with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"One example of this is follow-mode which uses both indoor positioning and indoor navigation. Follow mode leverages a user’s position throughout their journey as they follow directions provided by the indoor navigation system. A blue dot will signal a user’s current indoor location and the dot will follow them as they navigate their way through an indoor venue. This provides further context to users and enables them to digitally visualize their journey through the building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to find out how you can create a powerful indoor navigation experience for your venue, and to learn more about indoor positioning technology, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://us02web.zoom.us/webinar/register/WN_wUyYV7hfQmmmHQJAVCR78g\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"sign up for our upcoming webinar\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4981537428667338,"src":"//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg?w=1440&h=961&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"The Future of Indoor Mapping","slug":"the-future-of-indoor-mapping","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Mar 9, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve discussed the evolution of indoor mapping, now let’s take a look at indoor mapping tools that exist today and what indoor mapping might look like in the future. In our previous blog, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/the-evolution-of-indoor-mapping\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Evolution of Indoor Mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we looked at how indoor maps were used in the past and how tooling and use cases have evolved. Over time, maps have increasingly become more user-friendly, flexible for short and long-term changes, adaptable for consumer-facing applications, among others advancements. Let’s dive deeper into the tooling used today and how this might look moving forward. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Traditional Design Software \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Traditional indoor mapping software such as Autodesk’s Revit and AutoCAD are used to create accurate and detailed drawings of a space. These drawings include specific architectural details such as wall dimensions, electrical layouts, exits, plumbing, and more. As mapping tools, Revit and CAD are commonly used by architects, designers, engineers, and so on. Unfortunately, not anyone can leverage these tools, as they require training to maneuver. As such, they weren't meant to be utilized by everyone but rather tailored to the CAD professional. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another important feature to note about these tools is that they’re not designed for quick or minor map changes. For instance, a blueprint is usually only updated when there’s long-term changes to a building, such as the addition of an entirely new wing. Thus, maintaining accuracy in maps over time becomes more difficult, as indoor spaces continue to change and grow. Examples of location data that repeatedly change include desks or departments in an office building, classrooms on a campus, vendors at a stadium and kiosks or retailers in a shopping mall. Thus, these architectural tools aren’t ideal for maintaining the day-to-day changes within indoor maps, as data can quickly become outdated.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"62dUimtNmCgpSDNIkTIacG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even so, Revit and CAD files provide an accurate look inside a building, on top of which map experiences can be created. They don’t incorporate many of the features that property visitors might be looking for (e.g. amenities and wayfinding), but they can be converted into a format that’s consumable and includes information relevant to each platform. Property managers will then need designers who understand how to turn a CAD file into a consumer-friendly map. This process is not always seamless, and can cause a disconnect in the mapping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Mapping Platforms\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" such as Mappedin are flexible, simple to use and easy to integrate with other apps and frameworks. We’re able to take 2D floor plans of a building, provided as CAD files or other formats, and create a 3D digital asset. Through digitization, our platform enables simplified indoor map visualizations along with indoor positioning and navigation capabilities. With a professional mapping team and powerful Map Editor tools, this allows you to create and customize indoor maps that are detailed, accurate, interactive, and most of all, valuable to users. Other players in this space, such as MazeMap, are also trying to solve this problem: how can we make tooling easier to use?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Map Editor tools provided in our mapping platform are user-friendly and don’t require extensive knowledge and training to use. As a newer indoor mapping tool, it has been adapted and simplified in many ways so that property managers for example, can edit their maps with ease. This tooling is maintained in real-time, to ensure that positioning-based experiences are always accurate. From long-term venue changes, to small or temporary changes, property managers can ensure that buildings are consistently up-to-date. For instance, if a particular building area is closed, you can mark this as off-limits in your map and redirect visitors via a different route. You can make quick changes to labels on the map, rearrange rooms and amenities, colour-code and edit logos, and much more. These tools make maintaining, updating, and growing your maps a simple task. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1EyZvuz2vlkg54E6rfiKrS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With positioning and navigation technologies, property managers are also able to leverage and export analytical data on how their map is used by visitors. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Analytics Dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tool showcases location-based details of visits, such as user behaviour, most popular location searches, device use, and more. It tells you what your visitors are searching for and where they are going within your maps. This is an excellent feature for gathering insights and visualizing trends, which can help you make informed business decisions. For example, if you notice that a large majority of your visitors are searching for a coffee shop that doesn’t currently exist at your venue, you may consider adding it. Then, using the Map Editor tools, you can easily add this coffee shop to your map in real-time.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Outdoor Platforms \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve talked a lot about indoor mapping tools - but what about mapping tools that were created to navigate the outdoors? Outdoor mapping platforms such as Google Maps and Apple Maps are consumer-facing applications that people are most familiar with because of their ability to discover and orient the world. These maps rely on Global Positioning System (GPS) to leverage satellites and pinpoint locations geographically. This technology provides accurate location information in outdoor spaces but cannot provide the same as easily when it comes to the indoors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding solutions for indoor spaces are trickier because there isn’t one way to create a mass dataset of these spaces- you would need to work collaboratively with the millions of property owners around the world. They would need to be equipped with the tools that enable them to manage their own data. More recently, platforms like Google and Apple have started to offer indoor mapping capabilities to property owners. For instance, property owners can register for Apple’s Indoor Maps program after exporting an Indoor Mapping Data Format (IMDF) file of their building. Once uploaded, Apple is able to pull that map into the Maps app for anyone to use. This feature allows users to seamlessly navigate between outdoor and indoor maps across a variety of spaces including shopping malls, stadiums, airports, and more. The downside to this indoor mapping option is that property owners don’t have the ability to customize the experience within their own website or mobile application. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4NQ9nm7l4okK7CAH6GNDSe\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Future of Indoor Mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Each of the platforms above has its own place within the indoor mapping landscape. Unfortunately today, there isn’t a cohesive solution to tie them all together. This begs the question: how can we enhance workflows between these tools that each serve a different purpose? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While there will always be a need for specialization, the integration of these different tools can provide a seamless and unified experience for indoor mapping. For example, automating the process of converting traditional software files into digital map platforms will remove complicated and costly processes, save time, and improve map accuracy. In addition, integrating a modern mapping platform like Mappedin with outdoor mapping platforms allows property owners to customize maps within their own website or mobile application. Together, the benefits of each platform can be optimized through integration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As an indoor mapping company, this is at the core of what we do. Mappedin’s goal is to build the word processor for indoor mapping, simplifying processes and giving property owners and operators what they need to create amazing digital experiences. Ease-of-use should be top of mind, so that anyone looking to make changes to their maps can do so without trouble. This could be as simple as changing the name of a store, creating a pop-up event or adding a new bathroom to a mall. Ultimately, property owners should be equipped with the tools to grow and update their maps with ease. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking into the future, accuracy is everything with indoor maps. Creating a streamlined process in the mapping experience is key to ensuring that maps are always up-to-date and display accurate information. Thus, incorporating all of these tools into one highly accurate, efficient, and user-friendly indoor mapping platform might be where we’re heading in the future. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAlgCWAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAPABQDASIAAhEBAxEB/8QAGAAAAwEBAAAAAAAAAAAAAAAAAAEDAgb/xAAeEAACAgIDAQEAAAAAAAAAAAABEQIDABIhQXETYf/EABYBAQEBAAAAAAAAAAAAAAAAAAABAv/EABYRAQEBAAAAAAAAAAAAAAAAAAARAf/aAAwDAQACEQMRAD8A42pVkSDffmOVfyRJTxkawjJ9Dh/mWtq2EtZ7kAnwD3LmsxCNciOIGSKYeGak61G2uWybE08MUj//2Q==","aspectRatio":1.3683624210917193,"src":"//images.ctfassets.net/wdjnw2prxlw8/chT0mdO99YJFLfXA0M6yu/ce57188eb834c232bd9ca2ea1dd92685/pic-1.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/chT0mdO99YJFLfXA0M6yu/ce57188eb834c232bd9ca2ea1dd92685/pic-1.jpg?w=120&h=88&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/chT0mdO99YJFLfXA0M6yu/ce57188eb834c232bd9ca2ea1dd92685/pic-1.jpg?w=240&h=175&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/chT0mdO99YJFLfXA0M6yu/ce57188eb834c232bd9ca2ea1dd92685/pic-1.jpg?w=480&h=351&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/chT0mdO99YJFLfXA0M6yu/ce57188eb834c232bd9ca2ea1dd92685/pic-1.jpg?w=720&h=526&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/chT0mdO99YJFLfXA0M6yu/ce57188eb834c232bd9ca2ea1dd92685/pic-1.jpg?w=960&h=702&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/chT0mdO99YJFLfXA0M6yu/ce57188eb834c232bd9ca2ea1dd92685/pic-1.jpg?w=1440&h=1052&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"indoor-mapping","name":"Indoor Mapping"}}}}},"pageContext":{"slug":"the-importance-of-a-digital-indoor-map"}},
    "staticQueryHashes": ["1252674921","3226752585","3508205345","764694655"]}