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    "result": {"data":{"contentfulComposePage":{"title":"Indoor Positioning vs Indoor Navigation","seo":{"title":null,"description":"Today we will discuss how indoor positioning and indoor navigation work, how they differ, and how to leverage them to unlock powerful navigation experiences."},"content":{"author":"Mappedin","publishDate":"Sep 1, 2022","updatedAt":"Sep 1, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping makes indoor spaces and venues discoverable by enabling solutions such as indoor positioning and indoor navigation. While both technologies help you find your way around indoor spaces, each provides its own unique benefits. Today we will discuss how they work, how they differ, and how to leverage them to unlock powerful navigation experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Positioning?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning system\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (IPS) can be thought of as a global positioning system (GPS) for indoor venues. While GPS is used outdoors, IPS can detect real-time locations to accurately determine the coordinates of people or assets inside a building. These coordinates are typically represented visually by a blue dot on a digital indoor map to provide additional context to users and features such as wayfinding. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1JhhLJ7l6Y4FtCAEBzBtep\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If you're looking for a specific location for example, you can pull up the digital mall map on your mobile device and get directions from your exact location. Similar to outdoor GPS, users are not required to enter a \\\"start\\\" destination and as they begin to follow along a route, the blue dot moves with them.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Positioning System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When trying to navigate indoors, often leveraging a GPS signal is out of the question as buildings limit access to GPS signals. With the absence of a GPS signal, devices must rely on other technologies such as indoor positioning to pinpoint the indoor location of a user. There are a variety of indoor positioning technologies that can be used, including beacons, Wi-Fi, RFID, and geomagnetic.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether leveraging a cost-effective infrastructure-free system, or a more accurate hardware system, these technologies can enable a user to locate themselves or enable employees to keep track of their assets within a building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Different Types of Indoor Positioning Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Infrastructure-free systems\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An infrastructure-free indoor positioning system is a cost-effective solution as it exclusively leverages a user’s on-site device to obtain their indoor position. Wi-Fi-based systems use radio frequency patterns from Wi-Fi access points to locate a device’s precise location.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity-based systems like geofencing leverage Wi-Fi and cellular signals to track on-site devices. Geofencing helps determine geographic areas and boundaries, and relies on physical location information to set up a geofence trigger. When a device enters the geofenced area, an alert or notification is issued.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Another alternative to indoor positioning hardware is Apple’s infrastructure-free indoor positioning. Mappedin uses the method of “fingerprinting” through Apple’s Indoor Survey app to generate the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot experience\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". The best part about this feature is that it’s directly integrated into both Mappedin SDK and pre-built applications and, with the Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", visitors can get the blue dot experience directly through a web browser.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware Systems\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hardware systems require the physical implementation of sensors within a venue. These hardware systems enhance Wi-Fi-based location systems but require maintenance and setup costs. When looking to implement hardware systems to enhance accuracy, sensors can be added to transmit Wi-Fi, Bluetooth Low Energy, and cellular signals. Some of these sensors are called “beacons” and are strategically placed throughout indoor environments to detect mobile devices or RFID tags. Most beacons are considered one-way transmitters, always on, and continuously transmit signals to be detected. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Benefits of Indoor Positioning\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with enabling users to accurately visualize their real-time position within a venue, an indoor positioning solution can provide additional benefits. As discussed in our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Use Indoor Positioning Analytics to Benefit Your Business\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" blog, companies can use indoor positioning data and analytics to identify potential areas for investment, analyze areas of high (or low) foot traffic with heat maps, or can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement proximity marketing to target customers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" with personalized deals and promotions.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2A6oj7y53wbOmFqoGEaeZ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Companies can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/asset-tracking/asset-tracking-system-for-efficient-office-equipment-tracking\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"implement asset tracking\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to locate the exact positioning of personnel, assets, and vehicle movements in real-time. Indoor positioning can also be used for contract tracing to help create safer workplace environments. On top of that, by enabling wayfinding, asset tracking, and contact monitoring through IPS, buildings can create a network of connected devices and experiences. Regardless of the use case, indoor positioning systems can create new efficiencies and experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Indoor Navigation?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation systems provide users with spatial context of a venue and intuitive directions. This can include 2D printed maps or large “you are here” signage but often in today’s world, indoor navigation systems can take the form of a digital and interactive display. Indoor navigation systems can be used across mobile, tablet, web, or directory devices. A user can select or search for any point of interest on a 3D digital map and receive turn-by-turn directions to their desired destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"ZWas5LtAdBTylRgaganzW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Maps and Navigation \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To create an indoor navigation experience, you need an indoor map. With more than a decade of experience in the indoor mapping industry, Mappedin is the ideal platform for your digital wayfinding and navigation needs. Mappedin offers \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"incredible pre-built solutions\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" that have customer maps up-and-running quickly, as well as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/developer-tools/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"SDKs and developer tools\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for customers that want to create custom indoor maps or integrate additional location-based experiences. Our solutions enable users to search, discover, and navigate complex indoor venues with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does an Indoor Navigation System Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"An effective indoor navigation system relies on an accurate digital map to operate seamlessly. Pathing is implemented into 3D digital maps to populate the most efficient routes. After implementing pathing (the routes that users need to navigate a space) and creating an indoor navigation system, a user can define start and end points of interest and begin single/multi-floor navigation with turn-by-turn directions from any predefined location on the map. A user can take advantage of an indoor navigation system by accessing maps from a website, mobile application, or digital directories placed in key areas of a venue.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"30nWufOh1WeWjOZfP1wbMo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Indoor Navigation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation elevates your indoor mapping experience. Large venues with many amenities like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"hospitals\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/theme-parks/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"amusement parks\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can be difficult to navigate. An indoor navigation system makes finding places easier with accurate and real-time directions. Students can save time when planning their trip to class, hospital visitors can locate the room of a patient they are visiting, fans can find their seat in a stadium, shoppers can save time wandering around the mall, and more.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is the Difference Between Indoor Positioning and Indoor Navigation?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning and indoor navigation are two different technologies that work together to create a seamless wayfinding experience for users. Indoor positioning systems can pinpoint a user’s location without having to input a \\\"start\\\" destination, and if a user strays from their path, the navigation will update automatically to guide them back on course. The indoor navigation system provides users with spatial context and turn-by-turn directions inside a building. Paired together, these technologies help users find their way around indoor locations with ease.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"One example of this is follow-mode which uses both indoor positioning and indoor navigation. Follow mode leverages a user’s position throughout their journey as they follow directions provided by the indoor navigation system. A blue dot will signal a user’s current indoor location and the dot will follow them as they navigate their way through an indoor venue. This provides further context to users and enables them to digitally visualize their journey through the building.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to find out how you can create a powerful indoor navigation experience for your venue, and to learn more about indoor positioning technology, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://us02web.zoom.us/webinar/register/WN_wUyYV7hfQmmmHQJAVCR78g\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"sign up for our upcoming webinar\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}]}]}","references":[{"contentful_id":"1JhhLJ7l6Y4FtCAEBzBtep","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg","contentType":"image/jpeg"}},{"contentful_id":"1Zi7cHg8NP1Mv0zkC0xiZV","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1Zi7cHg8NP1Mv0zkC0xiZV/b42d9d40cee62789264b917bd790f935/indoor_positioning.png","contentType":"image/png"}},{"contentful_id":"2A6oj7y53wbOmFqoGEaeZ6","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2A6oj7y53wbOmFqoGEaeZ6/271e8842e3c85c67f3c287865411b4cf/proximity_marketing_example_sale_notification_woman_phone_mall.png","contentType":"image/png"}},{"contentful_id":"ZWas5LtAdBTylRgaganzW","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/ZWas5LtAdBTylRgaganzW/6286c3711add23a9ca8bceb100c103d6/Marina_Mall_Abu_Dhabi_Interactive_Map_Directions.png","contentType":"image/png"}},{"contentful_id":"30nWufOh1WeWjOZfP1wbMo","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/30nWufOh1WeWjOZfP1wbMo/2b184c9b7c00509ae8febb088b7c08c8/lunar_media_directory_2.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1JhhLJ7l6Y4FtCAEBzBtep/eb52048b0d753aab6555542e762be2b5/mappedin-web-blue-dot.jpg"}},"pdf":null,"relatedPosts":[{"title":"What is Blue Dot Wayfinding?","slug":"what-is-blue-dot-wayfinding","content":{"__typename":"ContentfulBlogPost","author":"Genny Orser","publishDate":"May 20, 2020","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this blog, we will cover the various pieces that are required to create the indoor Blue Dot experience everyone has come to know and love. There are many technology options that can be used at each step, some of which we outline below.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So, what is Blue Dot wayfinding? “Blue Dot” references the little blue circle we have all become familiar with in outdoor navigation applications such as Apple Maps and Google Maps. That little blue circle is really just a designed component to show your current, real-time position.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-real-time-web-positioning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As previously discussed,\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" your real-time position is detected in the outdoors from GPS (Global Positioning System) which is primarily powered by satellites. With indoor spaces, we cannot rely on that system and as an industry, have had to find other techniques to generate the same Blue Dot experience that we’ve become so familiar with.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three main components to a good Blue Dot experience;\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital map\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IPS (Indoor Positioning System)\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wi-Fi configuration\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A Digital Map\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin takes old property blueprints and turns them into a usable, digital asset. This digital map can be used across a variety of experiences and outputs, including wayfinding. This map becomes the foundation of the Blue Dot experience. It is critical that properties have a tool like Mappedin’s to easily maintain their maps and make changes, as there is nothing more frustrating than a wayfinding experience, Blue Dot enabled or not, that isn’t accurate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5oNZXGN9lubMoIlzgbmMXm\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Separate from the creation and maintenance of a digital map, properties need the ability to expose these maps for the purpose of wayfinding to their visitors. There are many options for this including products like Mappedin Web and Mappedin’s Mobile SDK. Regardless of implementing Blue Dot and real-time positioning, it is critical to build a mapping and wayfinding product that is intuitive, that has simple “to” and “from” entry fields, and so on. This is the basis for the Blue Dot experience and can be built to work with or without it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1LLftkSyyl1zj8mrilejWD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Read more about Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-web\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" products, both of which are critical parts in the foundation of a good Blue Dot experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning System (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has worked with a variety of IPS (Indoor Positioning Systems) and providers. Regardless of venues that use Bluetooth beacons, inertial nav, geomagnetic, Wi-Fi, or some combination of these, it’s important to work with a vendor that understands the benefits to each and, ideally, someone who can work with a method of sensor fusion (a combination of as many of these as possible).\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Questions to ask about your positioning system:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Real accuracy (as opposed to theoretical accuracy):\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" What is the realistic expectation under normal or sub-optimal conditions? For reference, accuracy of assisted GPS is approximately three meters outdoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Cost to achieve desired performance: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How much will it cost to implement, own, and maintain? For example, your implementation and ownership costs may be low, but the system might require a lot of maintenance at an additional cost.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Response time: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How long does it take for the system to respond? For example, on-device calculations are faster than server-side ones, because of the latency involved for the signal to travel there and back.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reliability: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"How well will the solution function indoors? New systems sometimes get a pass when they start out buggy, but navigation is often mission-critical.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The common barrier to a good real-time positioning system and Blue Dot experience is cost. Many of these systems require hardware and infrastructure that not only have a large upfront cost, but also ongoing maintenance costs to consider. This is where vendors like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Apple and their IPS solution\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" come in. Companies like Apple are making IPS free from infrastructure and setup costs by enabling Digital Mapping vendors and property owners to “survey” their venue within Apple’s survey app to create a grid. That grid works with existing Wi-Fi to send positioning data to whatever application is using it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4WvrF8R2wgUKaSYdatUr3e\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Regardless of the type of positioning system you choose, it is important to remember that none of these, no matter how accurate they claim to be, will provide you with a singular Blue Dot position. These systems work in circles to provide a circle of accuracy (i.e. 4M, 6M, 15M, etc.) and the latitude and longitude that references the middle point of that circle. Venues must keep in mind that the middle point is simply that - a middle point - and is a guess at where a user may be within that circle of accuracy. Which leads us to our final critical component to a good Blue Dot experience, the Wi-Fi configuration.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"51c0VQjuzlRRUIks4npMJD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wi-Fi Configuration\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Venues with Wi-Fi that has been configured to account for the number of access points (the more the better), location of these access points (taking room size, open space, etc. into consideration), and consistent signal strength gives an IPS the best chance for accuracy. A venue’s commitment to strong network infrastructure is the foundation of an accurate Blue Dot position. This also seems to be the most commonly missed item within venues looking to implement Blue Dot experiences. Some simple tweaks and improvements can make all the difference in terms of laying good groundwork for accurate positioning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin's solutions and how we work with other technologies to provide accurate indoor mapping experiences, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today or subscribe below.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2xvyHIHQJ8la8RXaNUUJsv/4cee6c4c8cd326f85b89c65b6be68a91/you_are_here_in_white_writing_on_cement.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"9 Use Cases for Blue Dot Wayfinding","slug":"9-use-cases-for-blue-dot-wayfinding","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Jun 10, 2021","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Outdoor navigation has become a mindless standard in today’s society thanks to blue dot wayfinding that shows your updated location, but what about indoor navigation? Integrating blue dot technology with your building can enhance indoor wayfinding and digitize your environment. Our devices have become an essential part of our everyday lives. We use them to navigate through the outdoors and with advancements in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" technology, we can navigate the indoors as well. Printed maps that signal “You Are Here” have transformed into a blue dot on our devices, allowing people to continuously reference their whereabouts as they move through a building. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With blue dot wayfinding, getting around can be simple. A blue dot will pop up on your map to signal your precise location, ensuring you know your whereabouts at all times. There is no need to search for a physical map at an amusement park or museum when implementing blue dot at your venue and it provides all of the information visitors need at their fingertips. But the perks of blue dot don’t stop there, blue dot can be implemented in many different industries to provide a number of perks. Here are some use cases for blue dot navigation:  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In-store \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mall directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are a handy tool when searching for a particular store, but blue dot takes this experience one step further. With blue dot technology, memorizing a route from when you first walk into the mall is no longer necessary. Transition from a one-time search for directions to blue dot wayfinding for a guided experience. Shoppers can simply load the map on their devices and locate themselves with the blue dot while navigating through the mall. Shoppers can activate follow-mode to provide further context and ensure they don’t get lost in the event of making a wrong turn. This makes finding your way through the mall easy and accessible to all shoppers. Mall owners and operators can use blue dot insights to reshape your mall. Monitor which stores are driving the most foot traffic and shape your mall accordingly so customers can get the most out of their trip.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot technology goes beyond just navigation and can be used as a tool for proximity marketing. Shoppers can walk into a certain area and receive notifications with the latest deals and sales, ensuring they get the best bang for their buck. Blue dot technology keeps shoppers up to date with current information while making for an enhanced shopping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5BbbAdlKajBAJnvFLacKmC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Grocery Stores\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The demand for online grocery shopping has increased tremendously as it is safe, easy, and efficient for customers. However, the people behind the scenes are in charge of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/grocery-store-picking-and-packing-best-practices\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"picking and packing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" which, without the right tools, can be a long and tedious process. A store associate has to physically navigate the store and pick out groceries before sending them to a customer. This process can be more productive with blue dot as associates can locate themselves in the store and find the most efficient route to purchase products for an order. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot enables shoppers to locate products seamlessly and reduce distance and travel time. If indoor positioning is paired with a digital map, a variety of information can be displayed, such as the price of the product, its product number, how much is in stock, and its precise location, making for an easy trip around the store. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/grocery/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores can optimize shopping paths\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to strategically serve multiple customers along the same route by planning the whereabouts of products and shoppers can plan accordingly to avoid missing items and having to backtrack in the store.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With hybrid-style offices on the rise, it's no secret that employees will be interacting with the office in new ways. The future of the pandemic remains unknown, leaving contact tracing procedures still in effect. Blue dot technology creates an easy-to-use contact tracing system that makes for a stress-free return to work. Avoid making employees fill out tedious forms regarding exactly who they have interacted with. Instead, implement blue dot technology for a safe and effortless return to the office. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to blue dot’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"seamless wayfinding around the office\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", blue dot keeps track of other employees you have come into contact with in the event of an outbreak. Blue dot can identify when employee devices have come into close proximity with one another and collect the spatial and temporal data of each encounter. Blue dot relies on employee devices to provide a hardware-free system that can utilize real-time data of the time, duration, location, and proximity of a contact event. Utilize data from blue dot technology to prevent future outbreaks and send out notifications to employees accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6ei44b8vCLdYt77MUSEe9X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports can use blue dot and proximity messaging to alert travellers of flight delays and gate changes, providing directions and accommodations from their current precise location to avoid confusion. This technology can also alert travellers to the nearest coffee or car rental service, ensuring the information they need is at their disposal.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While seamlessly allowing visitors to navigate their way through the airport, airports can implement blue dot technology to manage the potential risk of diseases to travellers and employees. Blue dot technology can provide location-based information to monitor where infectious diseases are coming from based on your location in the airport. Airports can then prepare for incoming diseases and outbreaks across the world based on indoor positioning in the airport, and respond accordingly using real-time data from blue dot insights. Prepare for outbreaks using the insights from blue dot navigation in the airport and track the foot traffic of flights and gate areas, helping deliver a safer experience for travellers. Blue dot technology can examine flight schedules and anonymous ticket sales data to pinpoint disease hotspots and predict the risk of disease being re-imported to the country. Stay one step ahead of global disease using blue dot’s data analytics to monitor the spread in airports. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mFg3NimwxbvmqEvr6pb9x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Seat 225 section B” can be a difficult seat to find when you accidentally enter through the wrong gate or entrance. With blue dot wayfinding, locating your way through a complex stadium is simple. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums are using blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to go beyond just simply notifying a visitor of their surroundings. Get notifications when the game is starting to make sure you don’t miss a second of the action. With blue dot technology, visitors can order food right from their seat and have an employee bring it right to them, making sure visitors see all the full game they paid for. Avoid making visitors miss part of an exciting game waiting in line for food, with blue dot technology.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7977P7DKVSDkgOxayhSG7Q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Health Care\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Time is precious in a healthcare facility, that's why blue dot can help. Blue dot allows visitors to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"easily navigate their way through hospitals\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", saving time and reducing stress. Blue dot can also be helpful for employees by allowing health care workers to implement asset tracking and take stock of their equipment. Employees can tag equipment and then utilize blue dot to quickly find its whereabouts in these large, complex facilities whenever they need it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SlBktIQAN20KIrlNjmVmK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Amusement Parks\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"map of an amusement park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a helpful tool when finding yourself in an endless loop of roller coasters. With blue dot wayfinding, you can ensure you know where you are within the park at all times and easily find the rides you are searching for. Plan your route with blue dot wayfinding and use a portable map on your phone to know where the nearest desired food and activities are. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Energy is high when surrounded by rollercoasters and it's easy for kids to run wild. Amusement parks can create a park app with a digital map that allows users to share locations with one another. When dealing with antsy children, be “in the know” with a blue dot and ensure your child's safety by knowing their whereabouts in the amusement park. Use location sharing permission levels to accommodate visiting with a large group of friends, class trips, summer camp, etc. Blue dot functionality can include security detail, enabling emergency services to be immediately dispatched to your location in the event of a crisis. Blue dot navigation provides an extra sense of security to keep your friends and family safe while enjoying a fun day at the park.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"8. Museums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Experience a guided tour \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/museums-art-galleries/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"through a museum with indoor maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and a blue dot navigation system. A visitors' journey through the museum can be enhanced when receiving detailed information whenever they approach a specific exhibit or piece of art. Rely on a blue dot navigation system to create a digital experience that highlights innovative learning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3lAjzRBUL4XJELiZvnW50x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"9. Parking Lots\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding a parking space can be an irritating task, especially with the added annoyance of scrambling for change to put in a meter. Luckily, this process is becoming obsolete with the implementation of blue dot technology. With blue dot, you can pay through your phone and receive notifications on when your parking time is running out and even receive the option to add more time to your payment. When time is expiring, users can quickly see their location on the map and navigate back to their parking spot using blue dot technology to make parking more convenient.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These examples are just the start to utilizing blue dot technology. Mappedin offers a blue dot that can accommodate all. Visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about blue dot and see how this technology can benefit your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.332129963898917,"src":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=120&h=90&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=240&h=180&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=480&h=360&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=720&h=540&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=960&h=721&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5v2F2EBa7RvalWrDmlCfbN/b098246293571dd885438cd649af3fe5/jack-hunter-Se3Qp15O89U-unsplash.jpg?w=1440&h=1081&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"How to Use Indoor Positioning Analytics to Benefit Your Business","slug":"how-to-use-indoor-positioning-analytics-to-benefit-your-business","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Oct 29, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning software elevates indoor mapping experiences by enabling users to accurately visualize their real-time position within a venue. While this technology helps customers navigate indoor spaces, it also proves valuable for businesses in another way: by equipping them with valuable insights and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can leverage location data to make smarter, more informed decisions for your business, and ultimately drive increased foot traffic and revenue at your property. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-positioning-vs-indoor-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. Often, these coordinates are represented visually by a blue dot on a digital indoor map to provide additional context to users. Similar to outdoor GPS, users are not required to enter a “Start” destination and as they begin to follow along a route, the blue dot moves with them, providing seamless wayfinding and step-by-step navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning technology and an indoor mapping platform, property managers are able to access \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytical data\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on how their map is used by customers. This includes detailed reports on visitors, how they interact with your space, and their intent while visiting your property. You’re able to gain a better understanding of what your customers are looking for and leverage this information to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1N6NjgTAcWwsEQAohb59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Analytics Dashboard is a comprehensive tool that showcases location-based details of visits, such as user behaviour, most popular location searches, missed searches, language selections, device use, and more. Some trends and insights include:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Number of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Length of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Device Used\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Event Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Quick Link Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Category Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locations Selected from Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Characters Typed During Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"...and more \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leveraging Indoor Positioning Trends and Insights \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once your business is equipped with a powerful indoor mapping platform, you can easily gather insights and visualize trends that will help you make critical business decisions. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull the data into any system with ease, making it simple to explore your venue metrics and track trends over time from any given program. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These insights help you understand your customers better, which in turn helps with customer acquisition and retention. By leveraging indoor positioning data, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, and optimize your venue layout to boost sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify Potential Areas for Investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meet Customer Needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facility managers can generate spatial analytics with maps and better understand user intent through search data, providing a broader picture of what customers are looking for. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently don’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property. If you notice that a large majority of your visitors are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist at your venue, you may consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding Applications\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also break down analytics and look at the different usage across various wayfinding applications within the same venue, or you could go one step further and look at for example, the difference in usage across digital directories at your property. This can give you valuable information such as the word “coffee” is being searched 20x more at one directory location over another. As such, you may consider adding a coffee shop near that directory to garner more sales and cater to your customers. Moreover, with a web application, leveraging analytics such as the device used can help guide other decisions. For example, you might have a venue application built purely for iOS devices, but a large amount of your visitors use Android devices. Then you may consider creating an app for Android devices to reach these customers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrated Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics can highlight real-time events within a space for a variety of purposes, and can be leveraged across different industries for business improvements. For example, tracking important assets such as documents, building material, equipment, employees, etc. can be used to increase efficiencies. Location analytics can also be pulled from other integrations with your indoor mapping software, such as an integrated workplace management system. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when a vending machine breaks, or a fax machine malfunctions, or any other issue occurs, and these insights can be used to make decisions about your property. If you notice that an ATM machine or printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Content, Promotions and Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. For instance, if you notice that visitors are constantly searching for food and drinks at your venue, you could send push notifications of nearby vendors to draw their attention. Indoor positioning enables you to send personalized offers when guests are passing by locations, such as stores or concession stands, to prompt them into making a purchase. If someone is walking by a restaurant at your venue, you could send a “15% off coupon code” to grasp their attention. Alternatively, you can use proximity marketing to notify customers of ongoing sales and promotions happening within your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics help you understand visitors’ routines, and helps you better target them both inside and outside of your venue. With a mobile app, you can target app users and motivate them to visit your property by sending personalized reminders of events, or ongoing deals or services that will capture their interest. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" implemented across your venue, you can also drive attention to events and services by promoting them directly on the screen. Using the indoor positioning analytics, you can explore the results of different tactics and see what campaigns and strategies are working in real-time. This provides you with key information on how you’re attracting customers that you can leverage to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Optimize Your Venue Layout \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics highlight how people move around your venue and can expose ways that your business can optimize its space. If a business can see exactly where customers are at any given time, data can be gathered on what areas of the venue are seeing the most traffic, which areas are being ignored, what paths customers are taking when they walk into your venue, how long they stay for, and whether they wandered aimlessly or went straight to a specific area. These insights can then be leveraged to make informed business decisions that enable space optimization and improve the spatial layout of services to maximize sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If visitors are gathering in certain areas of your venue, you can monetize these spaces by adding paid services, vendors, and amenities in this area. For instance, if passengers gather around a specific area in your airport, you can drive business by adding more retailers. Similarly, in a stadium or arena, you can add concession stands in areas where people are travelling through and occupying the most. No matter the venue, you can monetize popular areas to boost sales for your business. You can also relocate and move around items to make sure they are in the most optimal location to gain attention. For instance, retailers can use real-time analytics to monitor the success of their product placement and displays, and move them away from areas that are ignored. Overall, understanding which areas of your venue garner the most foot traffic helps you optimize your venue layout.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the venue or industry, indoor positioning software can provide you with valuable insights and analytics. To learn more about this technology, and how you can leverage indoor positioning data to benefit your business, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.090634441087613,"src":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=50 2076w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"indoor-mapping","name":"Indoor Mapping"}}}}},"pageContext":{"slug":"indoor-positioning-vs-indoor-navigation"}},
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