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    "result": {"data":{"contentfulComposePage":{"title":"Indoor Mapping Helps to Build Smart Cities","seo":{"title":null,"description":"Learn how smart cities can use indoor mapping to improve living and working conditions for its residents in this blog from Mappedin."},"content":{"author":"Mappedin","publishDate":"Nov 10, 2020","updatedAt":"Jan 10, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We're discussing how \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" plays an important role in helping to develop smart cities of the future. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's powerful mapping platform provides us with a unique understanding of location information and is just one piece in a network of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/city-districts/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"smart city applications\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". We've written this piece to offer insight on smart city infrastructure and the vast number of ways in which indoor mapping technology can be used.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is a smart city and how can indoor mapping help?   \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart cities seek to capture and analyze spatial and geographic data for the purpose of improving living and working conditions for its residents. This means that smart city planners need to gather information on how people live, work, and move within the city before they can make improvements. Indoor mapping and location information can contribute better data, leading to the rollout of more adept solutions that increase efficiencies for people and businesses across all sectors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7kLII8pMSt8Xe1XGXNE1Ft\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How indoor mapping can help smart city infrastructure: \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobility systems\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location information captured within indoor mapping software can pinpoint factors such as arrival and departure time patterns from buildings. Where a large building has more than one entrance, indoor mapping data can also provide insights into the likely roads used to arrive at those entrances. This gives an indication of time-specific localized traffic. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Because indoor mapping technology can be used to inform smart city planners on the times of different movements into and out of the building, energy-saving solutions such as street lights that only switch on when somebody approaches can be implemented in quieter areas. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indication of peak arrival and departure times can also help to inform smart city planners of how best to plan and deploy emergency service provisions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Administrative systems\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping can be used to gather information on the movement of people throughout buildings. These numbers can be correlated with the type of building (e.g. hospital, library, school, etc.), shedding light on likely visitor intentions. High visitor numbers entering educational facilities, for example, can inform smart city planners of rough student numbers, highlighting where administrative systems may need to be adapted to meet the needs of visitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Data generated by indoor mapping software can aid city planners in developing administrative systems in areas such as:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Economic affairs\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Science and culture \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Urban renewal projects\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Traffic and climate protection \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Public health and sports facilities\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Energy systems\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping software can tie in with other big data resources to give accurate indications of our daily energy needs. For example, not only can smart city planners use the indoor mapping data generated to design urban energy systems that deliver more power where it is needed, but also future energy infrastructure projects can be better located.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Education \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/benefits-of-indoor-mapping-for-universities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping for universities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be used to help build smart cities in many ways. The software can be used to point towards student numbers in different and diverse indoor areas. This means that the data you generate can be used to inform smart city planners on a range of aspects such as student population densities vs available housing, transport system planning, and the potential necessity to develop further educational facilities.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Entertainment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Until recently, the entertainment industry led the market in mapping indoor virtual environments. Indoor mapping data can help to build smart cities by highlighting the popularity of different entertainment venues, including attendance numbers and visitor arrival and departure information at various events throughout the year. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart city planners can use this information in planning adequate public transport links that meet the needs of specific entertainment venues, for example. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How indoor mapping can contribute towards big data:\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many municipal governments are already leveraging certain aspects of smart city planning that will feed into big data models. For example, you may have noticed air pollution monitoring sensors, traffic sensors, and even refuse technology that informs refuse collectors when bins are full. Indoor mapping software provides data that can drive smart city planning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ease traffic congestion\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart cities may deploy connected traffic lights that supply sensor data regarding traffic. Indoor mapping software that highlights information such as visitor numbers and visitor times can be used to help support the city planning decision-making process over where to install connected traffic lights and sensors. This can speed up traffic signal changes in built up areas, easing road congestion on routes between housing and the most densely populated workplaces.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4JAap5QpsWIl5WdRlctuak\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Help find parking spaces \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can benefit from indoor mapping software when it comes to finding a parking space. The data generated from indoor mapping technology can help build smart cities that anticipate parking requirements and even inform commuters of available spaces via push notifications. This will result in shorter and more efficient journey times, further easing congestion and reducing pollution. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smartphone applications \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart city planners can use the data from indoor mapping technology to design and rollout smartphone applications that provide access for citizens to city services. This could include apps that provide parking information and other municipal services.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Urbanization will continue to increase, meaning more people will need to interact with cities in both indoor and outdoor environments. The correlation between indoor mapping and location information that you are able to supply and data derived from external sources can help smart city planners to develop accurate resolutions, from efficient city lighting to infrastructure planning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How indoor mapping can help achieve sustainable development goals for smart cities:\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many smart cities across the world are being built in accordance with the UN’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://sdgs.un.org/goals\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"17 sustainable development goals\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" (SDGs) agreed by world leaders. All Indoor mapping data generated by you and other users can be used to record the movement of people throughout indoor spaces across the city, giving broader insights into how our cities can meet the SDGs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While some of the goals outlined by the UN’s SDGs are aimed at improving living standards in developing nations (such as guaranteeing access to clean water and basic sanitation for all), a number of the targets tie-in with building the smart cities of the future. This means that indoor mapping technology can be used to positively influence smart city design. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Climate action \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping software gives a steady indication of indoor visitor numbers throughout the city. When this data is viewed as part of the wider big data picture, areas of likely congestion can be highlighted, allowing city planners to build better public transport links to the most frequented indoor areas. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This will cut down on car journeys, which will not only alleviate congestion issues but will decrease localized emissions (positively impacting air quality and the wider climate).   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Decent work and economic growth \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You are more likely to benefit from sustained, inclusive work opportunities and area-wide economic growth where city planners can design a city that connects workers and employers with ease. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping technology can be used to isolate the most visited indoor spaces within the city, meaning smart city planners can analyze the capacity of current transport links and make improvements to areas that are not as popular. This means that your indoor mapping data can help to build smart cities that benefit from outside investment.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sustainable cities and communities \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inclusive. Safe. Resilient. These are the aims of a smart city built with sustainability in mind. Indoor mapping can be used to supply city planners with data surrounding visitor numbers and movement within buildings, meaning relatively unused indoor facilities may be highlighted as not being safe or accessible.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Industry, innovation, and infrastructure \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fostering innovation is one of the main goals of building a smart city. Data taken from indoor mapping solutions can be used to better understand the efficiency of the city’s infrastructure, highlighting strengths and weaknesses in the city’s ability to connect people and places. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Without data from indoor mapping, city planners must rely on data taken from outdoor sources (e.g. traffic sensors) to support innovative changes to the city. This means that opportunities to innovate industry and infrastructure could be missed. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"exrWRW7iuv3GklwH4p680\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsible consumption and production \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping data generated within enclosed spaces across the city can provide information regarding shifting population centres at different times of the day. Where we gather to eat lunch at certain times in certain places, for example, production and consumption of food can be better planned to meet the needs of known numbers of people. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This will not only reduce energy consumption but will reduce emissions where fewer planned journeys are needed to deliver adequate city-wide supplies. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This blueprint for smart city prosperity is intended to spur a greater integration between people and the cities in which we live. All strategies for economic growth depend on the availability of data - if you are yet to implement indoor mapping solutions, both for the benefit of your building and for the wider area, Mappedin can help.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Mappedin can support smart cities: \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s powerful indoor mapping software can be used to generate digital assets of your property. By creating and maintaining 3D property maps, you’re enabling a digital foundation that opens the possibility for better understanding of your visitors and how they move through your venue. This information can be used to plan smart city improvements that not only benefit visitors to buildings but also benefit the wider area in terms of providing a more inclusive and sustainable city with improved transport, security, and safety. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interested to learn more about indoor mapping and the benefits it can bring to your indoor space? Learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/city-districts/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping for city districts\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"get in touch\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"7kLII8pMSt8Xe1XGXNE1Ft","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7kLII8pMSt8Xe1XGXNE1Ft/fe57790a79d800d578b7741a22c03ac6/city_at_night_with_technology_sensors.jpeg","contentType":"image/jpeg"}},{"contentful_id":"4JAap5QpsWIl5WdRlctuak","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4JAap5QpsWIl5WdRlctuak/324703a73925c8ec04f019ea024578f8/car_traffic_city.jpg","contentType":"image/jpeg"}},{"contentful_id":"exrWRW7iuv3GklwH4p680","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/exrWRW7iuv3GklwH4p680/d1cf45c3138d42481f0fa26bfd7e3fc4/city_street_view.jpg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/exrWRW7iuv3GklwH4p680/d1cf45c3138d42481f0fa26bfd7e3fc4/city_street_view.jpg"}},"pdf":null,"relatedPosts":[{"title":"Hudson Yards: Creating a Solution for the Future of Cities","slug":"hudson-yards-creating-a-solution-for-the-future-of-cities","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Aug 16, 2019","updatedAt":"Jan 12, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards is a 28-acre neighbourhood and private real-estate development on the West Side of Manhattan. Mappedin helps their 125,000 daily visitors navigate around the massive venue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart cities seem to be the retail development of the future. Properties and urban hubs are employing technology for everything from utilities and environmental emissions to IoT and unparalleled visitor experiences. Developing for the future includes thinking ahead on all items to provide a full experience rather than simply letting a physical structure do most of the work. Previously, Real Estate Investment Trusts (REITs) focused on the square footage of their property portfolio. Today, however, in order to keep up with changing purchasing habits and higher overhead costs, developers and REITs alike are turning their properties into holistic experiences; fully sculpting a visitor’s potential journey from top to bottom. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A self-described \\\"engineered city,\\\" Hudson Yards is a 28-acre neighbourhood and private real-estate development on the West Side of Manhattan. Officially opened in 2019 and containing everything from restaurants and shops to hotels, offices, and residential buildings, the development also contains 14 acres of open public space and a school. Co- developed by Related Companies and Oxford Property Group, Hudson Yards was imagined as a marriage of digital and physical with an emphasis on the arts and culture in addition to the day-to-day operations.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"69JZE2ymdB3GA74D8rAFVw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards came to Mappedin through Intersection, a leading technology and media company, and Related, an innovative real estate development firm, as they were looking for a wayfinding vendor as part of the development project. Knowing the scale and size of the property, it was clear that wayfinding across various platforms would be necessary in order to direct an estimated 125,000 daily visitors to and from their various destinations around Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s enterprise tools were invaluable in allowing us to present all of the maps necessary to navigate this complex facility. Through their maps and CMS, we were able to create an unparalleled kiosk experience for the visitors of Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Rachel Bell\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", VP of Client Development, Product at Intersection\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The large-scale urban development had many goals in mind to provide space for a wide variety of groups and visitors to intersect. Hudson Yards prides themselves on working towards the future of retail, and interacting and developing as a thought-leader in the industry. This project has created a landmark development in the United States - the first of its kind and the most premium to date.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Related envisions the future of living through mixed-use spaces in a mini city. With retail, offices, play, and commerce all happening in one spot at Hudson Yards, they wanted to be an interactive REIT with a focus on expanding the experience within their property rather than the property itself. The finished development at Hudson Yards not only encapsulates this experience, but is a great physical asset that incorporates a number of different pieces, of which Mappedin has played a key role.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As part of the overall digital solution, Intersection needed a leading wayfinding provider to help round out the visitor experience. Mappedin was the first mapping provider to work with Hudson Yards, a client that wanted a very customizable and interactive solution.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Fitting into their extensive website, Mappedin’s responsive wayfinding solution for web (Mappedin Web) provides users mapping and navigation on both desktop and mobile devices.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" As the project progressed, both the client and their agency decided that digital directories on the property would add to the digital experience available and allow them to better access data of the varied groups who were moving throughout their property. A package of Mappedin’s Web SDK and Intersection’s interactive display software fit perfectly into the structure and plan for Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4IrffMW1jCbFL5Yck5rqRA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"New Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The complexities of the development, along with creating a digital map for Hudson Yards that accurately reflected the unique and impressive architecture of their buildings, required getting creative with the proposed solution.This included developing a building-to-building navigation feature, a concept we hadn't fully developed in the past. The complexity challenged us to use our tools in a way we hadn't before, in order to best reflect a digital version of the unique physical space.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal was to create and craft the best visitor experience for Hudson Yards, as the community-like feel brings visitors to their venue for many different purposes. Working with Related and Intersection as part of that feel has created a hub with digital touch points that encourage visitors to explore and discover the property.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Hongwei Liu\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", CEO at Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The project with Hudson Yards and Intersection involved a partner structure with many moving parts. It showcased that having a wayfinding and indoor navigation solution for a large-scale development was an integral part of keeping their visitors engaged and satisfied with their overall experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next frontier:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The future of retail appears to be moving towards more mixed-use environments with additional investments in experiential technology. These mixed-use environments might prove to be the most common usage for future projects, regardless of industry. The addition of a sustainable mapping and wayfinding platform for any number of use cases proved to be successful as part of a larger implemented digital solution. Working with Hudson Yards showcased not only what wayfinding can accomplish to date, but also gave clear indicators as to the future of maps, how they can be used, and where they are going.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Expansion of partnership:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Hudson Yards project created an expansion of how Mappedin thinks about its products. Through this partnership, we're continually redefining what it means to be a successful technology provider and partner in the mixed-use space. This has added exciting and important features to our product roadmap and is another integral part of building out the ultimate platform for spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As Mappedin continues to work with mixed-use facilities and a variety of industry partners, our product updates will continue to work towards technological advances in wayfinding. Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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Parks","slug":"indoor-outdoor-navigation-systems-for-resorts-parks","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Apr 20, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Entertainment","slug":"entertainment"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Have you ever found yourself wandering around a resort or a theme park desperately trying to find your destination? Whether it’s your first time visiting or you’re a returning guest, these entertainment spaces are often filled with complex layouts and facilities that make it difficult to orient yourself.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Take Walt Disney World for example. While being one of the most entertaining hotel and park destinations, it’s also one of the easiest places to get lost! With so many locations to visit, guests can easily feel disoriented during their trip. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"RGlIoF0iOsLJeDFuzyDIW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is why digital indoor mapping with an indoor-outdoor navigation system is extremely beneficial for resorts, hotels, parks, and all types of entertainment venues. Guests will have access to up-to-date information and directions, special offers, enhanced safety notifications, and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can create an unforgettable guest experience using digital indoor maps and navigation technology! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Custom Digital Mapping Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Theme parks, resorts, and entertainment venues can attract guests by offering a customized digital mapping experience. By transforming 2D maps into an interactive 3D digital experience, you can ensure that your maps stand out from other competitors, while highlighting your venue’s best attractions and services. For instance, in a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/theme-parks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"theme park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can showcase popular rides, games, concession stands, events, and other attractions that grab the attention of your guests. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"10qGDS75STYLcvuuFm9bbU\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maps are essential when visiting a theme park or a resort because they help guests visualize your venue and everything that it offers. With a digitized map, these visualizations are interactive, so guests can pan, rotate, zoom, and explore indoor and outdoor locations with ease. This helps visitors get acquainted with your resort or theme park, as well as orienting themselves within it. The best part is that these maps can be accessible from any device, so guests can take maps on-the-go! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Even better, you can customize your map to match your park or venue’s branding, ensuring a seamless and consistent experience for visitors. This gives you the flexibility to add icons and logos, choose colours that fit with your marketing strategy, provide different language options, and much more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhance the Guest Experience with Wayfinding and Navigation \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking to find an interesting excursion? In a rush to the bathroom? Can’t locate the pool from your room? With Smart Search, category listings, events and promotions, and indoor-outdoor navigation and wayfinding, you can ensure that guests can find their way around, and ultimately get the best out of their visit!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps for theme parks and resorts enable \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time positioning for blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", allowing visitors to see their precise location on the map. This feature also provides intuitive step-by-step directions as they navigate to their desired destination. From parking, to rides or restaurants, guests are offered an end-to-end wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This technology also calculates the fastest route to your destination, ensuring that guests can discover more of your venue, and avoid stressful situations. For instance, you can avoid missing a restaurant reservation or spa appointment by populating your estimated arrival time. With the multi-destination feature, you’re also able to populate the most efficient route to your desired locations. At a theme park, this would make it easy for kids to squeeze in as many rides as possible during their visit!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3ok5lItSoLccZgRIPDBxiR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\\nThe dynamic map visuals enable you to search, browse categories, and seamlessly navigate between the indoors and outdoors. Functionality such as Mappedin’s Smart Search allows you to easily search and locate a ride, food vendor, washroom, ticket stand, and more. As you type, predictive results appear and minimize the number of keystrokes needed to find a location. This way, guests can avoid wasting time searching, and spend more time exploring your resort or theme park.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessibility should also be top of mind for resort and theme park owners. With accessibility mode, guests are provided with accessible routes that utilize elevators and ramps over stairs, guaranteeing safety and seamless navigation for all visitors. This ensures that your resort or park provides inclusive, barrier-free access to all, so your guests can enjoy the amenities and activities without trouble. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The amazing part about navigation technology is that it can be implemented anywhere, from kiosks and directories, to mobile applications, to printed materials. Kiosks can be featured in main points of entry and common areas, so that visitors can self-serve and get directions during their journey. With a mobile app, guests can avoid referring to a physical map, and simply enter their destination in the application for turn-by-turn directions. Mobile pass is another way that your venue can offer the ability to transfer directions from a QR code to visitors’ mobile devices. By scanning QR codes featured on printed or digital materials around your resort, users can take the interactive maps on-the-go, ensuring a contactless and paperless experience. No matter the solution, you can ensure that visitors can navigate your venue and never get lost again!  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Indoor Positioning to Showcase Events and Promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location positioning technology can also be used to enhance your marketing strategy by gaining valuable insights, showcasing events and promotions, enabling on-site notifications, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based analytics can be leveraged to provide detailed reports on how visitors interact with various spaces and their intent at your resort or theme park. This not only helps you better understand your guests, but can be used to inform business decisions. For instance, if people are constantly searching for a spa or sauna that doesn’t currently exist at your resort, you might consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7nNBM9MBgyV98pRrtCyUlx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These analytics can also be used to serve up highly engaging content, promotions, and events that drive increased foot traffic and revenue at your property. For example, if you notice that visitors constantly search for food and drinks, you could send-push notifications of nearby vendors to draw their attention. Proximity marketing allows you to send specialized offers when guests are passing by locations, such as concession stands, to prompt them into making a purchase. For instance, if someone is walking by a pretzel stand, you could send a “10% off coupon code” to grab their attention. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity marketing is particularly useful for resorts and theme parks because you can trigger automatic notifications whenever guests enter a specific zone. You could send personalized “welcome” and “see you soon” messages at the registration desk, delivering an enhanced guest experience. This can also be used to promote events at your venue, up-sell excursions and services, send personalized reminders of vacation packages, and more. In the case of an emergency, these notifications can alert your guests and lead them to the nearest exit and emergency routes. This way, you can ensure that guests are delivered the best and safest experience at your property.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Real-Time Resort and Theme Park Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maps can also be used as a property management solution. Resorts and theme parks are ever-changing to account for new additions, renovations, expansion of services, and more. For instance, a theme park might add a new ride, move concession stands in a different location, or shut down a section of the park for maintenance. These changes can quickly render a static map useless, as the information is no longer up-to-date.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Luckily, indoor mapping technology allows you to update your maps in real-time, so you can keep guests updated when a new ride is open, an existing ride is undergoing maintenance, or a washroom is closed for cleaning. Moreover, if your venue undergoes layout changes quite often to account for different events, you can save these map layers and interchange between them. Not only does this save time, but it also offers convenience to property owners and staff!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"11UziVp6Tg4W0D7Hs00kO2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Want to Stand Out? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overall, indoor mapping and navigation technology delivers an enhanced experience that your guests will keep coming back for! From resorts, to theme parks, to all types of large venues, maps can be leveraged to benefit your property and the guest experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today to learn more about indoor mapping technology and how it can benefit your entertainment venue!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4619547914676854,"src":"//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=120&h=82&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=240&h=164&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=480&h=328&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=720&h=492&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=960&h=657&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/RGlIoF0iOsLJeDFuzyDIW/e3b1b83dd558a11caa0a25f939551f11/theme_park_at_night.jpeg?w=1440&h=985&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Implementing a Successful Campus Navigation App","slug":"implementing-a-successful-campus-navigation-app","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Sep 22, 2021","updatedAt":"Sep 30, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Campuses","slug":"campuses"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"University and college campuses are often large and congested, with thousands of students and faculty members navigating through them everyday. With multiple buildings, floors, and indoor and outdoor components, it’s easy to get lost, confused and frustrated on campus. This prompts the question: how can universities and colleges provide relief for faculty and students navigating through campus?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The answer is simple: with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"campus map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" app! Along with providing wayfinding and navigation, this flexible, digital tool can offer additional capabilities such as virtual tours, booking study spaces, reserving available parking spots, and much more. With endless \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/benefits-of-indoor-mapping-for-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"benefits of indoor mapping for universities and colleges\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", let’s explore how implementing a successful campus navigation app creates a better experience for everyone on campus! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6fxqbPyTfndBvBqcmYyCS0\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding Solution for Colleges & Universities \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navigating a large campus and between multiple buildings can be challenging, and even returning students, visitors, and faculty members run into problems trying to locate buildings, amenities, and services on campus. Fortunately, interactive campus map software is equipped with a powerful search engine and maps that function across any device, providing accurate campus wayfinding and navigation. Staff and students can search and locate rooms, buildings, amenities, and everything in between, and get step-by-step directions to their desired destination.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From lecture halls, to washroom facilities, to residence buildings, a campus map app provides a wayfinding solution for colleges and universities by helping individuals find their way around campus. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/mohawk-college-enhancing-the-student-experience/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mohawk College\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" worked with Mappedin to implement interactive maps on their website, so that students could access up-to-date information regarding the location of amenities, classrooms, restrooms, and more at two of their campus locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The best part? There are so many ways to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/how-to-use-indoor-mapping-at-your-college-or-university/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use indoor mapping at your college or university\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"! Indoor mapping technology goes way beyond providing navigation and wayfinding capabilities, and can be integrated into existing applications, or layered with other software and services to build a completely custom experience. Before exploring these possibilities, let’s delve into the process of building a campus navigation app.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Building a Campus Navigation App\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In order to implement a successful campus map app, there are several considerations you must take into account. Can this mapping provider integrate with other apps that your campus might be using? Are you able to scale up, customize, and add new features as you go? Are you receiving strong developer support and ongoing map maintenance should you encounter any technical issues? If the answer to these questions is yes, your mapping provider is equipping your campus with the tools to implement a successful navigation app. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5OSWEQQtDXL2lw1nc5LjSF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify Mapping Goals\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Building a campus navigation app starts with a map. Without it, you wouldn’t be able to layer on additional experiences, so it’s important to have an accurate map as your starting point. However, before creating the map, you will need to determine the goals and objectives of your indoor campus map. Will it be used simply for college wayfinding, or will it provide interactive virtual college tours? Once you decide on your goals for the map, you can choose an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provider, like Mappedin, that has extensive experience creating venue maps for facilities of similar sizes.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you’re making a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"map for a university or college\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you want to ensure that the service provider can integrate seamlessly with your existing website and apps. Indoor mapping is, after all, just one part of a larger system. It's important to choose an indoor mapping vendor whose architecture is compatible with yours; otherwise, you'll spend more time and money converting your systems.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Gather Campus Information\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once you’ve established the goals and found a trusted service provider, you will need to gather all the information about your higher education institution. This includes a 2D map of your entire campus and floor plans of each building. To better enhance the indoor map, put together a list of all the facilities and make sure you include all points of interest as well. The more information provided, the better the mapping experience for users. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digitize Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once the data has been collected, experts from your wayfinding solution provider will start by uploading all the information and details, and convert your 2D floor-plans into a visually appealing 3D map. Location and styling data is applied, as well as branding to ensure that it’s consistent with any other digital platforms and acts as an extension of your brand. The digital maps are geo-referenced to scale so that they align with real world coordinates. This accuracy enables \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and precise navigation, in turn helping to determine your position within an indoor space and populate directions directly to your destination. You can also connect multiple buildings on your map for easier indoor-outdoor navigation, which is especially useful for university and college campuses. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Custom Campus Map App \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a digital indoor map as your foundation, you can leverage developer tools to enable a completely custom indoor mapping experience. For instance, Mappedin’s mobile and web \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SDKs \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"allow you to integrate indoor mapping within an existing website or application, or can be used to create your own custom campus map app! With real-time positioning, A-B wayfinding, smart search, interactive map visualization, multi-floor navigation, offline mode, and more, colleges can build just about any experience that incorporates an indoor map. For example, with indoor positioning enabled, students can utilize wayfinding through a mobile app to avoid getting lost when navigating from dorm rooms to lecture halls and other campus buildings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beyond wayfinding, you can implement features and applications including virtual college tours, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/open-source-contact-monitoring-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact monitoring\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", reserving available parking spots, push notifications, and more. Regardless of the end user, these mapping tools can easily work with your latest software and devices, and unlock powerful map and navigation experiences for any use case. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7x5enQm9DRgcvkA2bnHpN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Creating Unique Experiences With Interactive Campus Map Software\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your interactive \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"campus map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" software can be used primarily as a wayfinding solution for colleges and universities, but as mentioned above, it can also support additional capabilities. Let’s take a look at what this might look like. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Virtual Tours\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create university or college interactive virtual tours through the mapping application so that students can familiarize themselves with the campus. With virtual tours, you can help students adjust to campus life and eliminate campus navigation challenges. Moreover, students can use this feature to plan ahead and map their routes in advance.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Space Booking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A campus navigation app is also useful for visualizing and accessing various services on campus such as study spaces, meeting rooms, and parking spots. Integrated with other smart building technology, staff and students can find and reserve available study areas, desks, or parking spots directly from the map. With\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Blue Dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" positioning enabled, you can locate the closest available space to your current location, book it, and populate directions directly there. This makes the difficult process of finding and booking desks, parking spots, and other services, an easy task.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Appointment Booking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive campus map software can also authorize appointment booking straight from the map. Are you stressed about your courses and need some support? You can simply search for a counsellor, make an appointment directly on the map, and get step-by-step directions directly to their office. This makes the process of finding support centres easy, ensuring you get the help you need.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1I3bjjgMW3OKx4Q9eAX3Fr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact Monitoring \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning enabled on your map, additional services such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/open-source-contact-monitoring-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact monitoring software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be implemented. This can be utilized to notify students and faculty members if they have been in close contact with someone who tested positive for COVID-19. This ensures that campus administrators are keeping their staff and students safe at all times.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Heat Map\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A heat map allows campus administrators to see which areas of the campus are experiencing high traffic. Not only can this information be used to enforce social distancing protocols and monitor occupancy, but can also help shape budget allocations. If students occupy one building more than another, you may consider adding more food vendors to increase on-site purchases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Share Location\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue Dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" technology implemented in an interactive campus map, students can share their on-site location information with fellow students or faculty members. This can prove valuable in an emergency situation, as students can send their location coordinates to first responders. Alternatively, this feature can be used to find a professor after office hours to ask for assistance on an assignment. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Push Notifications \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Implementing interactive campus map software allows colleges and universities to seize marketing opportunities by sending push notifications to students and faculty members. With a mobile application, you could target app users and motivate them to make purchases at nearby food vendors or bookstores on campus. You can also alert someone if they are passing by an event or are near an ongoing promotion. For instance, if a student is walking by a job fair they can receive a personalized notification about it, creating interest and driving foot traffic. Thus, proximity marketing can help event teams get their event noticed and promoted. On the other hand, notifications can also be used to send emergency notifications to individuals in specific locations. For example, if there is a fire in the science building, everyone within this building can be sent a notification to evacuate immediately, ensuring that everyone remains safe on campus.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While a campus navigation app can prove successful in providing guidance and directions to everyone on campus, it also has the potential to support the digital growth of colleges and universities. The benefits of indoor mapping are endless, as they continue to unlock powerful map and navigation experiences for any use case. With a 3D indoor map as a starting point, features such as room booking, virtual tours, and push notifications, are all capabilities that campuses can explore on their digital roadmaps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As such, when looking to implement a successful campus navigation app, colleges and universities must look for an indoor mapping tool that they can utilize long term, over a product that doesn’t enhance over time. This way, they can always be equipped with the latest technology, and continue to provide new features and capabilities as use cases appear.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/benefits-of-indoor-mapping-for-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"benefits of interactive campus maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or our wayfinding solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"colleges and universities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact us and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5001421666192778,"src":"//images.ctfassets.net/wdjnw2prxlw8/6fxqbPyTfndBvBqcmYyCS0/f3c34f47c28d37feffce9fd3f644b6f0/campus.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6fxqbPyTfndBvBqcmYyCS0/f3c34f47c28d37feffce9fd3f644b6f0/campus.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6fxqbPyTfndBvBqcmYyCS0/f3c34f47c28d37feffce9fd3f644b6f0/campus.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6fxqbPyTfndBvBqcmYyCS0/f3c34f47c28d37feffce9fd3f644b6f0/campus.jpeg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6fxqbPyTfndBvBqcmYyCS0/f3c34f47c28d37feffce9fd3f644b6f0/campus.jpeg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6fxqbPyTfndBvBqcmYyCS0/f3c34f47c28d37feffce9fd3f644b6f0/campus.jpeg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6fxqbPyTfndBvBqcmYyCS0/f3c34f47c28d37feffce9fd3f644b6f0/campus.jpeg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"indoor-mapping","name":"Indoor Mapping"}}}}},"pageContext":{"slug":"indoor-mapping-helps-to-build-smart-cities"}},
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