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    "result": {"data":{"contentfulComposePage":{"title":"Google Maps, Data Accuracy, and Hitting the Mark","seo":{"title":"Google Maps, Data Accuracy, and Hitting the Mark","description":"Tech giant Google Maps is facing reports of data inaccuracy. How did they react?"},"content":{"author":"Shanae Vander Togt","publishDate":"Jul 2, 2019","updatedAt":"Jan 18, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s been an interesting week in the world of data accuracy, after the Wall Street Journal reported \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.wsj.com/articles/google-maps-littered-with-fake-business-listings-harming-consumers-and-competitors-11561042283?mod=hp_lead_pos5https://www.wsj.com/articles/google-maps-littered-with-fake-business-listings-harming-consumers-and-competitors-11561042283?mod=hp_lead_pos5\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"that Google Maps is full of fake businesses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Given the size of the tech giant and the amount of people that rely on the 3D maps and listing services in Google Maps, the report arrived with not a small amount of fanfare.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Like other Google channels, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.google.com/maps\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Google Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been upping ad revenue with sponsored businesses and listings where companies are paying for SEO and bidding against one another to appear higher in the listings. The mission is simple; increase revenue through 3D mapping, just like Google’s other products and offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These reported fake businesses are appearing under the listings alongside real ones. The fake entries appear as a Google-endorsed or verified business to the untrained eye. They are typically created by existing businesses to show locations in areas of the city where they might not appear in organically (generating more phone calls), or even having phone numbers redirect to competitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2rP3ejvLUOeNeONm7y6B6u\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Because Google acts as an external source of truth for many businesses, they have all the leverage for keeping accurate records. They are also open to being edited by the public, leaving a large margin for error in the listings which can cause monetary and even PR damages. While Google has fraud filters that are used to help vet and avoid this process, that filter is not perfect and sometimes gets caught on legitimate businesses, costing them money and locking them out until they prove they are real.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Wall Street Journal estimated that roughly 11 million false business listings existed at the time of the report, most placed by agencies that charge clients to create fake listings in order to better promote their business. Fake listings typically operated by routing customer calls and sales to them, and allow businesses (or individuals) to reach geographical areas they wouldn’t normally appear in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For instance, a fake lawyer listing is created in a neighbourhood far from where the actual business is. Customers call the number thinking that they are close by, and end up giving their business to a company which is not in their geographical neighbourhood, choking out real local businesses that are pushed farther down the rankings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://techcrunch.com/2019/06/20/google-responds-to-a-wsj-report-that-concluded-there-are-millions-of-fake-business-listings-on-maps/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Google’s response\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to the article was to start cleaning up listings under the radar, especially ones that were specifically named in the WSJ report. They reiterated that they put forth effort to take down fake listings on a consistent basis, and that only a small percentage of the listings overall are fake, directly contradicting the WSJ report.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Google declined to comment after reiterating that they are working on better ways to respond to the actions of scammers (what they term all of this activity as) and confirmed that they could not comment on what those new systems were without giving scammers another avenue to get around them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7fZufQ7AkZ1iBJhqmJRfBo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not only does this mean that Google (and other tech giants) are being accused of playing fast and loose with data and data accuracy, it means that a large source of information that consumers rely on to direct their patronage is potentially compromised, and has been for some time. There has always been financial implications for data accuracy, and this latest real-world example is damning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Also implicated is the idea of a single source of truth (SSOT) for data. In coding, an SSOT refers to structuring data so that the same data is not stored in more than one place. If the data is stored in multiple places, that means multiple places need to be checked if an update or new information comes out, increasing the chance for error. Source of truth is important to ensuring accuracy and that no alternate versions are floating around within an organization. Mappedin as a company emphasizes the importance of this for maintaining accurate and reliable data in a scalable way. Along with our 3D maps, we offer our customers a way to keep their location data as up-to-date and accurate as possible in the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/map-manager\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Clients also rely on the digital face of your business to provide them with the information they need prior to visiting your physical location. If that information is misleading or completely wrong, a customer may not visit or worse, equate your business with misleading information. A seemingly small issue can quickly become a brand perception problem.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When looked at from above, this issue has surfaced because of crowdsourcing data. Having an open system where people can input fake or misleading data simply provides too much room for error. The only way to really ensure accurate data is by going to the source directly (i.e. the businesses themselves), having a working relationship with them, and enabling only those organizations to keep the data up-to-date. This is what Mappedin specializes in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The focus with any of these issues should be on prioritizing data security and accuracy. While Google is at the centre of this controversy currently, it falls on all involved to be accountable for their part of the puzzle.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"2rP3ejvLUOeNeONm7y6B6u","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg","contentType":"image/jpeg"}},{"contentful_id":"7fZufQ7AkZ1iBJhqmJRfBo","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7fZufQ7AkZ1iBJhqmJRfBo/6d586cb61e73b366a582bd07f6b88ab8/suzy-brooks-jRFJ28gq8ME-unsplash.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg"}},"pdf":null,"relatedPosts":[{"title":"The Importance of a Digital Indoor Map","slug":"the-importance-of-a-digital-indoor-map","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Apr 13, 2020","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"There are a unique set of challenges when creating an indoor map, even before it is digitized. Having a digital indoor map, however, yields accuracies, efficiencies, and experiences. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All over the world, people create maps to help define, visualize, and navigate the space around them. Early maps were made by hand and for this reason, no two maps were identical. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The first magnetic compass\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://historydaily.org/who-invented-the-magnetic-compass\"}},{\"nodeType\":\"text\",\"value\":\" was created between 300 and 200 BC which led to improvements in location accuracy. When \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the printing press was invented\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.livescience.com/43639-who-invented-the-printing-press.html\"}},{\"nodeType\":\"text\",\"value\":\" in the 1440s\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\",\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.livescience.com/43639-who-invented-the-printing-press.html\"}},{\"nodeType\":\"text\",\"value\":\" one accurate map could then be copied and distributed. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Today, most maps are made using computers and digital mapping software. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Explained by Esri\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.esri.com/about/newsroom/blog/how-are-maps-made/\"}},{\"nodeType\":\"text\",\"value\":\", an international supplier of geographic information system (GIS) software, data must be collected, processed, and then presented. From government census data to weather forecasts, or topographic maps to everyday navigation, digital displays of geographic data help guide people and decisions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The indoor mapping challenge \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Studies have shown that people spend almost \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of their time indoors\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.epa.gov/report-environment/indoor-air-quality#:~:text=Americans%2C%20on%20average%2C%20spend%20approximately,higher%20than%20typical%20outdoor%20concentrations.\"}},{\"nodeType\":\"text\",\"value\":\". This number is quite staggering and begs the question: why doesn’t the navigational software that people are used to in outdoor spaces extend to indoor spaces? The formula is similar to that of the outside world but there are a few critical differences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Collecting data \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Rather than using satellite images to accurately determine the location of roads, cities, rivers, and other features in outdoor maps, the most precise tool indoors is usually a venue’s blueprint. This 2D architectural drawing can depict the size of a building and its components but cannot guarantee perfect accuracy and lacks important location information such as lat and long coordinates. The other challenge with utilizing blueprints is that they come in many formats (CAD, RVT, PNG, PDF, etc.).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"62dUimtNmCgpSDNIkTIacG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ongoing map maintenance \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Even when working with a completely accurate blueprint, the problem becomes maintaining that accuracy over time. One thing that remains constant with indoor spaces is their ability to change. Departments in a hospital or office building, retailers in a shopping mall, classrooms on a campus, or event layouts at a convention centre are just a few examples of location data that repeatedly change. Without maintaining the indoor map, data quickly becomes outdated and those using the map will be misguided. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Displaying indoor maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The concept of indoor maps is not new. Wayfinding signage and static “you are here” signs are familiar staples in both private and public spaces. To truly serve visitors, these maps need to be accessible in a variety of formats - on large digital displays, online at home, or on-the-go with mobile directions - the same ways that people are used to accessing outdoor maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1JE3D7NAGneb5TlMk32f4c\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digitizing indoor maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\" Speed, efficiency, reliability \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bringing static maps to digital platforms provides benefits to both creators and users. Automated tools can help to build, enhance, and adapt aesthetics of the map with much greater speed. Businesses are able to collect insights on their visitors in ways that were never possible with static maps. Map management tools also allow for ensured accuracy over time. Extensive map changes such as building renovations or changes to the physical structure can now be reflected on a digital map in a matter of clicks. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor maps are often able to provide more to users than a simple static map. Users can explore the map to look for a specific location, much like 2D maps, but they are also able to use functions like an interactive search bar, location listings, and categories. Digital maps can also showcase date or location-specific information such as events or promotions. They are adaptable, up-to-date, and easy to maintain.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One map, everywhere \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is common for many versions of a property map to exist for different use cases. For example, a building might have a floor plan for their plumbing layout, one for employee-only walkways, asset tracking, public spaces, and so on. Because these maps are used for different purposes, they are often managed by different teams. By digitizing indoor maps, companies can start to rely on one source of truth, re-use the digital map foundation, and avoid duplicating processes. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Platform for experiences \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As many companies push to offer their customers an experience that is both personal and experiential, digital maps will play a critical role. There are many engaging experiences that a venue could offer: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Push notifications for retailer promotions in a shopping mall\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shortest concession stand line in a stadium\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Appointment reminders and turn-by-turn directions in a hospital\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Room booking software in an office building \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"...and more \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All of these services rely on an accurate indoor map as the foundational layer. Precise location data and digital maps help provide clarity, context, and visualization for those navigating and they provide consistency, time savings, and valuable insights for businesses. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5056179775280898,"src":"//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=240&h=159&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=480&h=319&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=720&h=478&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=960&h=638&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1JE3D7NAGneb5TlMk32f4c/04720377b02e48b2e94142bf3dc45545/people-sign-traveling-blur-2069.jpg?w=1440&h=956&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"GIS for the Non-GIS User","slug":"gis-for-the-non-gis-user","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Oct 8, 2019","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"In today’s world, there is a lack of efficiency in how people interact with and navigate the indoors as well as how companies manage their property maps. The average American spends 87% of their time indoors and in the digital age, consumers demand accurate, up-to-date, relevant, and personalized information at their fingertips.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://geoawesomeness.com/the-problem-with-gis-standards/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"part 1\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we explored how Mappedin got here, and how our clients’ needs helped us develop the products we have today. One of the common obstacles we continued to come across was a lack of standards for GIS data, further confusing people who were already struggling to use GIS software in the first place. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SWG4Bl8UiX42fKvXtJXPq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"via \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://gisgeography.com/wp-content/uploads/2019/06/Geodata-Feature-1-678x322.png\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"GISGeography\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Standards that currently exist like Shapefile and GeoJSON operate as guidelines for how things are depicted within a map. However, if there is no common standard for how a door is drawn, or what a wall looks like; points of interest can languish in an ambiguous grey area. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The overall direction of developing our products has followed a very methodical process. Creating non-GIS tools that export GIS outputs in all accepted standards is a very difficult, but not impossible, goal. Mappedin began with creating a flagship product, our Digital Directories, and a byproduct tool to manage that output. We then discovered that it was actually the tool, our CMS, that was the real value add, and built our entire business around that tool. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As we have progressed through products and company evolution, we created our own data standard in order to help service the industry and move through common data inconsistency issues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Open standards for GIS data not only ensure profitability and return on investment, but also “make uniformity, compatibility, and interoperability possible for electronic devices, software applications, and processes in all sectors of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://ggim.un.org/meetings/GGIM-committee/8th-Session/documents/Standards_Guide_2018.pdf\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"a global economy.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1B9hhVKoouNAUYf7taz4A2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"via \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://ggim.un.org/meetings/GGIM-committee/8th-Session/documents/Standards_Guide_2018.pdf\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Open Geospatial Consortium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On our internal quest to create a GIS product for a non-GIS user, similar to Bill Kilday and his team at Keyhole, we always have the end-user in mind. We are designing a product that needs to be easy to use for a number of different user groups (our clients, their tenants and partners, on top of their clients as well) which all have widely different requirements and end goals. These users need the data output quality to be at the same level, regardless of the input. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Above all else, we’ve discovered that the number one thing our product needs to be is accurate. Accuracy is an absolute must when interacting with any kind of navigation and wayfinding experience and is prioritized at the top of the list with our clients as well. In fact, the reason that many of them came to Mappedin in the first place was because of outdated maps that had to be duplicated and were a pain to update regularly. If we can alleviate this pain point for them on top of being able to use one map for multiple solutions, we’re off to a good start.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So where does this leave us? Where are we going? Part of \\\"easy to use\\\" includes a common way to depict things, especially when it comes to indoor mapping. We took it upon ourselves to make a standard for our customer base to have a comparative base for how our maps look and feel. We’re moving towards the standardization of maps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There should be a standard in an industry where accuracy is everything. In trying to create that standard, we’re ultimately trying to create a basis so that people have more options for the user experiences they can build. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Where do you think standards fall in helping to regulate GIS data? How far do you think we are from a globally recognized data standard?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.502439024390244,"src":"//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=480&h=319&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=720&h=479&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=960&h=639&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=1440&h=958&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Real-Time Location For Android Devices","slug":"real-time-location-for-android-devices","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Oct 27, 2020","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We've discussed free systems that power indoor positioning on iOS devices - but what about Android?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An Indoor Positioning System (IPS) performs similarly to a GPS, except focused on the indoor built environment. This technology can be used to accurately locate people and objects within a building. Blue dot wayfinding, on the other hand, is a specific experience powered by IPS. The blue dot on a map serves as a “you are here” indicator and reflects a user’s current position. A good blue dot experience is made up of an IPS and a digital map. To learn more, we discuss evaluating IPS providers and blue dot in depth in our blog, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/what-is-blue-dot-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Blue Dot Wayfinding?\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cost is a common barrier to accurate real-time positioning, as many of these systems require physical infrastructure that not only has a large upfront cost, but also ongoing maintenance costs to consider. Providers like Apple have tried to make these systems more accessible by creating an IPS that does not depend on expensive hardware. Through their work with companies like Mappedin, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Apple can offer a free blue dot experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on a venue’s digital map. The only drawback? This experience primarily works on iOS devices.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2wM3erlAwq49EXqpP9eY3f\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So what about Android?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Companies like \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.googleadservices.com/pagead/aclk?sa=L&ai=CbnpyDEqQX8-xD4aBgwbvqIOgBsuFh91fx6joyLMMpI3GuZYLCAAQASC5VCgCYP2glIHoA6AB4PTuqwLIAQGpAgAbfZJZ5bM-yAPYIKoET0_QKUfpwf2e1GGmWDD3OZWpe5BdVQKKjAQW2-7dkadqOq6rAsJwhBynW7MH3ovpqAx93dGhL3QR-sAvb1IlQIAXRy428oxdDkuciY4Fg9DABMqtzNSnA4AFkE6gBlGAB4iLkdQBiAcBkAcBqAemvhuoB_DZG6gH8tkbqAfz0RuoB-7SG6gHytwbqAfC2huwCAHSCAUQAiCEAZoJJ2h0dHBzOi8vd3d3LmluZG9vcmF0bGFzLmNvbS9ncm91bmRzYWdlL7EJpTg1vFbF9_m5CaU4NbxWxff5-AkBmAsB4AsBqgwCCAE&ae=2&ved=2ahUKEwjFiP3u9sXsAhWZQc0KHeDaBZEQ0Qx6BAgcEAE&dct=1&dblrd=1&sival=AF15MECHBO49IOeCgMDhnLnr99r6bWZA7Nmt9VM7I9Jp_d-l3S2DarQpevrAuFSbRe3aBiiHcfqIrUJOGDd2BF6rD4HkJu5CrBdGJCv2QH3lOIYcdlWJjxtHDJfzNNWLQR4DH-ejFey2JOk6eb3sW3Tjmlsn9ExZcw&sig=AOD64_3sslLVFyn858xXW2KfJsp6fqjfVA&adurl=https://www.indooratlas.com/groundsage/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"IndoorAtlas\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are working on solutions that utilize similar techniques to Apple, but that also support Android devices. Their platform is highly scalable and does not depend on expensive hardware in order to produce a device’s position. Considering that in 2020, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://gs.statcounter.com/os-market-share/mobile/worldwide\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android devices held just under 75% share\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of the worldwide mobile operating system market, it is hugely beneficial to consider these devices as location technology advances around the world. IndoorAtlas provides a complete tech stack along with the building blocks for companies to add features such as geofencing, asset tracking, location intelligence, and more to their applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot wayfinding can serve many use cases across different industries. In a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping mall\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", for example, real-time positioning can greatly reduce visitor confusion. With these systems in place, businesses can integrate additional location-based experiences such as proximity marketing, wait time planning applications, and more, all with the goal of improving the user experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are other use cases, however, where IPS and blue dot become essential for user safety. There is an increased need for contact monitoring to help slow the spread of COVID-19, yet traditional softwares have a difficult time detecting contact events as people move inside and around buildings. By combining IPS and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-contact-tracing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact tracing applications focused on the indoors\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", businesses can assist in keeping their employees safe. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2BObunLAoAC1tq6ltScVNK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Similarly, accurate and real-time location information can make all the difference in an emergency. In our blog \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7 Ways Indoor Mapping Helps with Disaster Management\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we discuss how blue dot technology can help users and emergency services. In a crisis, this technology can be imperative in keeping people safe which is why the solutions provided by Apple and IndoorAtlas are critical in ensuring that this software is accessible to all, regardless of device or operating system. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We will continue to highlight providers that are helping to solve the indoor positioning challenge across both iOS and Android devices. To learn more about integrating indoor positioning systems and digital maps, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6372767857142858,"src":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=120&h=73&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=240&h=147&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=480&h=293&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=720&h=440&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=960&h=586&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2JwQm1kakFa9P1JzRSZPS2/3d54ca18b4532dc136854aad8f13e2bb/person_holding_android_phone_close_up.jpeg?w=1440&h=880&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"indoor-mapping","name":"Indoor Mapping"}}}}},"pageContext":{"slug":"data-accuracy-the-google-maps-conundrum"}},
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