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    "result": {"data":{"contentfulComposePage":{"title":"7 Ways Digital Wayfinding Can Improve The Customer Experience","seo":{"title":null,"description":"Digital wayfinding revolutionizes how customers interact with your brand. Learn more about how digital wayfinding improves the customer experience."},"content":{"author":"Mappedin","publishDate":"Aug 19, 2020","updatedAt":"Jan 10, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In this article, we explore the different ways that digital wayfinding can be used to improve satisfaction among your visitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How does digital wayfinding enhance customer experiences?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GPS has largely solved the problem of getting lost outdoors. If you need to grab something from a nearby store, you can check Google Maps to see where it’s located – if you want driving directions to a specific area, Waze guides you from start to finish.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But if you need help navigating an indoor space – say, an airport or a mall – GPS technology won’t work. That’s where indoor digital wayfinding solutions come in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"43Y9HDOXQzLu6NvApGt6cq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From retail to aviation, almost every industry could benefit from implementing digital wayfinding in their physical locations. In this article, we’re going to explore the different ways that digital wayfinding can be used to improve satisfaction among your visitors and consumers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7 Ways Digital Wayfinding Improves The Visitor Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding uses \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping software like Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to create accurate, interactive maps of a specific area. These indoor maps can then be used by visitors to find exactly what they need, whether that’s a particular store, product, or amenity. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding maps are most often seen in large establishments with high foot traffic – malls, university campuses, airports, museums, and theme parks all over the world use interactive wayfinding to guide their customers through an otherwise difficult-to-navigate space.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are a few ways to integrate this technology into the customer journey. You can create a custom web app that users can access through their mobile devices, allowing them to find information in real-time. Additionally, you can implement interactive kiosks and digital wayfinding signage that can be placed on location, increasing customer touchpoints with your brand. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The main draw of digital signage and wayfinding apps is that customers can get directions and information easily. Below, we discuss the 7 ways that digital wayfinding makes the visitor experience better and increases customer satisfaction.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Increased Customer Interaction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The more a customer interacts with your brand, the more likely they are to connect with it. Interactive wayfinding allows users to pinpoint their exact location and navigate through unfamiliar spaces, which then helps familiarize themselves with the environment. It also encourages them to explore your establishment, allowing them to discover new places that they otherwise might have missed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer interaction is also crucial to closing a sale. Every interaction is an opportunity to promote what you’re selling. To encourage your customers to remember your business, you can incorporate logos, promotions, and other marketing assets in your digital signage. This is great for upselling within the store or cross-selling with other brands; not only does the digital wayfinding system convince them to spend more, but it also gives them the directions they need to find (and make) that additional purchase.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you provide your customers with a way to find product or location information quickly, you reduce their stress and increase the likelihood of spending more time and money in your establishment. Furthermore, integrating interactive digital maps on your website or social media can increase customer interaction even before they set foot in your physical location, so that they’re ready to make a purchase as soon as they get there.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Attracts More Customers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are attracted to businesses that provide them with extraordinary experiences. If you can design digital wayfinding that addresses customer needs and provides in-depth information, you’ll find that visitors will keep coming back to your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions can create immersive virtual tours of all the places customers want to see. This assures them that, whether they want to browse leisurely or run a quick errand, they’ll be able to find what they need instantly. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some wayfinding platforms also allow you to offer special discounts to customers who access your interactive maps on their mobile devices. Personalized promo notifications can be programmed so that they trigger when a user is in a specific location, encouraging visitors to take advantage and try a new brand. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The bottom line is that interactive wayfinding makes the customer journey significantly less stressful (and may even incentivize it), which makes customers more likely to choose you over a similar establishment that doesn’t have it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"60bSo2d73E1v1TINFNxjWp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Customization and Personalization\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding creates unique opportunities for the personalization of the customer journey that wouldn’t otherwise be possible. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the downsides of static advertising is that every customer gets the same information. Most likely, they will learn about popular hotspots and other generic places of interest. But when you personalize the customer journey and the messages they receive from your business – by offering tailored recommendations, for example – you generate more interest and increase customer satisfaction.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the indoor positioning technologies of digital wayfinding, you are able to collect accurate data on the end-to-end visitor journey. This allows you to make customized recommendations for your visitors based on their visit history, searches, and frequently-visited locations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On a grander scale, you can even combine customer preferences with long-term data about historical user location information, creating a bespoke experience even for first-time visitors. You’ll also get valuable information and analytics about user behavior that you can use for your marketing efforts, and to identify which areas and products are most engaging. For example, if the customer has mapped to visit your sports equipment section, you can consider delivering promotional messages for sportswear and other related items.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Provides Depth of Information\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A great way to showcase your digital wayfinding platform is through digital signage. You can use digital signage to highlight updates, news, the weather, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For example, airport signage informs people about their flight status, boarding gate, and any delays. In grocery stores, customers will be able to see currently available products and where they can be located. Even the individual products themselves can get their own feature.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you have a clothing store, visitors will enjoy being able to browse your inventory, view outfit recommendations, and find the design they want in their size on your interactive wayfinding screens.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital wayfinding maps and interactive digital signage will be especially useful for parking lots or cinemas. Available slots will show up on the interactive app or site, helping visitors find a spot as soon as possible. The amount of information you can display in digital signage is endless, especially since you can update them virtually instantly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another often overlooked benefit of digital wayfinding is that it can be used to alert people of emergencies and give them directions to exit the establishment or go to a safe location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"5. Assisted Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sometimes, it can take a long time before users find the information they’re looking for on web directories, social media pages, and help kiosks. If visitors can’t find good directions online, it can potentially ruin their overall customer experience, affecting your foot traffic, visibility, and overall revenue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is why it’s crucial to explore different options that empower customers to assist themselves. Traditional kiosks in malls, museums, and amusement parks provide directions to nearby places of interest. When customers use these kiosks, they have to memorize directions, running the risk of getting lost anyway.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1pSI8bZ05B2TBshb4REQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But today’s digital interactive maps take it a step further. With mobile-powered wayfinding design, customers will be able to navigate your facility on their own. Best of all, this wayfinding method is absolutely paperless!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Instead of just using a static touchscreen display for map information, users can simply use their smartphones as apps show them exactly where to go. Their “blue dot” moves along with them, giving them accurate real-time data. These digital wayfinding systems allow customers to reach their destination faster and with fewer detours.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"6. Improve Convenience & Better Mobility\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Perhaps the biggest advantage of wayfinding maps is that they’re extremely convenient for users. Many tasks, such as inquiries about products and services, that would otherwise require the assistance of staff, can be delegated to the wayfinding app or digital signage. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inclusivity measures are often integrated into digital wayfinding design, making navigation more accessible to more users. Persons with disabilities, in particular, are more empowered to move around your establishment. There may also be multiple translation options for users, which allows tourists and immigrants to make the most out of your space in spite of the language barrier.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"7. Omnichannel Mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Omnichannel mapping provides your visitors with multiple points of contact with a business. By integrating your interactive wayfinding maps on different devices and software platforms, customers will have a unified and cohesive digital experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You’ll want to implement digital wayfinding across information kiosks, responsive design mobile sites, and web apps. This way, visitors will be able to choose which solution fits their needs best at that moment, and they’ll be able to move seamlessly from one interface to another if their needs change. Plus, some visitors will only want to use the on-ground signage while others will rely entirely on mobile channels – having both means that you’re catering to as many customers as possible.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Omnichannel mapping also has the advantage of providing unique data about the customer journey. The data shared by customers through their devices will allow companies to create personalized experiences for each user. You also get insights as to where users are starting their journey, even outside the venue, and how they end it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"z0voIEh11siEAPovjSPTV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How To Start Implementing \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Incorporating digital wayfinding into your space isn’t easy. It requires an investment in different technologies, from indoor mapping to UX/UI design and more. And if you have a company do it for you, they’ll need to evaluate your location to help you develop the right strategy for your venue or business. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor mapping provider is your best bet for the best results. They’ll have the expertise necessary to create and automate your indoor maps, as well as integrate your existing software tools and APIs with their own mapping solution.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"First, assess your needs as well as the needs of your customers. A mall or retail space will have different wayfinding and mapping requirements compared to an airport, for example. You’ll also want to think about the different wayfinding options that may be relevant to your business, from interactive help kiosks to QR code scanners to even SMS marketing. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When you’re ready to make the switch, take a look at our article on \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/choosing-indoor-mapping-solutions\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"how to select an indoor mapping solution\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to help you decide on the right digital wayfinding provider for you.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Satisfy Customers With Digital Wayfinding Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps make the visitor experience significantly easier, more convenient, and more fun. Digital wayfinding is designed to address a diverse range of user needs, taking your customer service to the next level.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While every physical location will have different indoor mapping and design needs, a flexible digital wayfinding provider will be able to adapt to your current situation while being ready to scale for more users and more features as necessary. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With almost a decade in the indoor mapping industry, Mappedin is the ideal partner for your digital wayfinding needs. We can help you develop dynamic, interactive experiences that delight your customers while building a digital indoor mapping foundation that can grow with your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"43Y9HDOXQzLu6NvApGt6cq","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/43Y9HDOXQzLu6NvApGt6cq/64c6f255cdf57cb9ba17270d543873bf/departure_board_inside_an_airport.jpg","contentType":"image/jpeg"}},{"contentful_id":"60bSo2d73E1v1TINFNxjWp","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png","contentType":"image/png"}},{"contentful_id":"4z1pSI8bZ05B2TBshb4REQ","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg","contentType":"image/jpeg"}},{"contentful_id":"z0voIEh11siEAPovjSPTV","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/z0voIEh11siEAPovjSPTV/28341435f4ab8bcc34477ad3a9d86107/aerial_view_of_two_escalators_and_people_looking_at_their_phones.jpg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4z1pSI8bZ05B2TBshb4REQ/b74f5aaf86874ef5d3b6e7dfab229784/people_moving_around_an_indoor_venue.jpg"}},"pdf":null,"relatedPosts":[{"title":"Indoor Mapping in Airports: Enhancing the Passenger Experience","slug":"indoor-mapping-in-airports-enhancing-the-passenger-experience","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Oct 12, 2021","updatedAt":"Sep 30, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Transportation","slug":"transportation"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you’re going on a holiday vacation, or simply visiting a friend or family member in another country, an airport is your first stop along the way. With indoor mapping technology, airports can drastically improve your travel experience and make preparing for your flight enjoyable and stress-free. Let’s explore how.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7wYIkudN8jciFBBKvoC9la\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Find Your Gate and Terminal\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rushing to catch your flight? We’ve all been there. Navigating a large airport can be confusing and stressful, but with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/the-importance-of-an-indoor-navigation-system-for-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor navigation systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", passengers and employees can get step-by-step directions from their exact location to any destination in real-time. This ensures that you can swiftly locate the right terminal and boarding gate for your flight, along with ticketing counters, airport security, restrooms, restaurants, baggage claim, and all other services in the airport. If you’re looking for a specific item, such as a travel pillow, you can search for this on the map, and receive a list of shops that sell travel pillows, along with detailed information on operating hours and deals and promotions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also plan your trip ahead of time by using indoor maps to determine the amount of time it takes to get to security checkpoints, your boarding gate, and all other airport checkpoints. Indoor mapping calculates the fastest route to your destination, so no time will be spent wandering around the airport. With this in mind, you won't have to worry about missing your scheduled flight!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Travel Information On-The-Go\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with wayfinding and navigation, airports can provide passengers with up-to-date information regarding flight numbers and schedules. From flight delays and layovers to gate changes and cancellations, airports can keep passengers informed by displaying real-time information on the map. This digital map can be accessed throughout the airport on digital directory displays, through QR codes on printed materials, or on a mobile application. For instance, with a mobile app, updates and directions can be accessed on-the-go through your mobile phone. Similarly, digital directories can be placed at airport gates, so that passengers can get flight updates while they wait to board the plane. With travel information available at your fingertips, keeping track of flight changes becomes simple and stress-free.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"E7XsHPqf3cV8UNcDH0M6g\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inclusive Travel Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With accessible and attainable indoor mapping, airports can promote an inclusive environment that accommodates both domestic and international travellers. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" creates maps with accessibility guidelines in mind, offering different languages and RTL text support to serve travellers all around the world. With Accessibility Mode turned on, individuals with accessibility needs, such as families with strollers and individuals bound to wheelchairs, can populate routes that prioritize ramps and elevators over stairs. Even more, indoor navigation systems can operate with voice commands or written instructions for those who are visually or hearing impaired. As an AODA compliant solution, these features ensure that maps are attainable, so that everyone can refer to them for information and navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Parking and Shuttle Services\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessing parking and shuttle services are one of the many \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use cases of indoor positioning at airports\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Finding a parking spot when you arrive at the airport can be a challenge, but with indoor positioning, travellers can visualize and access available parking on the digital map. When integrated with smart technology, you can simply pull up the map, locate the nearest parking to your terminal, and click on an available parking spot to book it. This ensures a seamless and hassle-free experience from the moment you park your car, to the second you arrive at your boarding gate.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to guided parking, indoor maps help you locate and access shuttle services. Upon arrival at an unfamiliar airport, passengers can utilize the digital mapping tool to lead them directly to their shuttle bus, train, or car. This ensures a seamless connection from the airport to your hotel, drastically improving your travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Baggage Claim\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Waiting for your baggage after a long flight is tiring and time consuming. With unpredictable wait times, baggage claim can take up valuable time that could be spent grabbing food at a restaurant or picking up necessities at a duty-free shop. Instead of making passengers wait at baggage claim, airports can use indoor positioning systems to notify passengers when their baggage has arrived. Even more, these notifications can direct them to the conveyor belt in which their luggage will arrive. This way, passengers can explore the airport and find their way back to baggage claim with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5riCUSFPKM4SH8thngBZFB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Emergency Aid\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a busy transportation hub, airports can also benefit from \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/safety/indoor-mapping-improves-emergency-planning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping to enhance safety procedures and emergency aid\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". With the ability to showcase different map views and routes based on different users, an emergency personnel map can indicate the location of individuals seeking help and areas where they keep safety equipment. This way emergency personnel can monitor, locate, and visualize incidents on a map in real-time. Meanwhile, a visitor map can enable travellers to request help and report incidents directly on the map. This notifies emergency personnel of their exact position and ensures that individuals get the help they need quickly and efficiently. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advertising and Proximity Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/4-use-cases-for-indoor-maps-at-transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use case for indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in a transportation hub such as an airport is advertising and proximity marketing. Digital directories can be implemented across the airport in key locations, such as gate entrances, and can be used to display advertisements. With passengers using directories for directions, it is an optimal location to drive attention to ads, while creating an additional stream of income for your airport. In addition, there is great potential for proximity marketing in airports. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning at airports\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can drive foot traffic to stores and restaurants by sending push-notifications of ongoing deals and promotions. For instance, while passing by a duty-free store, a passenger can be notified that beauty and cosmetics are 20% off. Alternatively, proximity marketing can drive sales of specialty services such as seat upgrades and first-class services. Not only does this increase revenue for airports, but it highlights amenities and discounts that passengers wouldn’t have been aware of otherwise.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for airports and transportation hubs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or how you can create an enhanced digital experience for passengers, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"How to Create the Ultimate Fan Experience in Stadiums & Arenas","slug":"how-to-create-the-ultimate-fan-experience-in-stadiums-and-arenas","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Jun 21, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Picture this: You begin walking up the stairs of area 104. The labels on the concrete steps read, “Section A”... “Section B”... “Section C”... until you finally reach your destination. You shuffle by the other people in the row and take your seat with a perfect view of the game. The crowd is going wild, screaming their favourite home-team chants. You’re wearing your favourite player's jersey with a smile on your face and ready to join in the cheer. You look down at your phone and see a notification: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"“5 Minutes Until Game Time”\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With limitations on how many fans are allowed in arenas, stadiums have had to improve and transform their venues to create the ultimate fan experience. Keep reading to find out seven ways stadiums are digitally transforming to create a better experience for players, fans, and employees. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1NHSz6SPS97cA21ihQaGxl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Digital Ticket Distribution \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The days of going to pick up a printed copy of a ticket are coming to an end. Digitally distributing tickets is a contactless, safe, and convenient procedure. Integrate with ticketing technology to prevent fraud and illegal resale and keep visitors secure. Embed links and QR codes with tickets, giving visitors all the information they need to have a successful visit to the stadium. Communicate anything from safety procedures to exclusive offers immediately after receiving a ticket so visitors can plan ahead. The digital distribution of tickets is simple and effortless, giving visitors the ability to access more information than ever before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Stadium Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visitors entering a stadium want to be prepared. Stadiums are integrating with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" systems to let fans know where their seat is and avoid wandering around and potentially missing some of the game or concert. Implementing a 3D wayfinding map allows visitors to view their exact location and follow turn-by-turn directions from any device, whether a large touchscreen kiosk or the browser of their mobile device. Locate your way to a parking lot, washroom, food stand, and more, ensuring no time is wasted. Stadiums can add a QR code to the distributed tickets, allowing visitors to scan and immediately get directions to their seats. Use QR codes to direct visitors to hand sanitizer stations, accessible gates, guest services, and other important spaces. Wayfinding can account for alerting fans of closed-off areas, creating a direct path for people to avoid traffic and wandering. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These maps can also provide analytics to see how people navigate through the venue. Leverage this data to understand how visitors interact within various spaces of the arena and their intent. Track searches, the most popular location selections and more, to make informed decisions regarding the layout of the stadium. For example, if numerous fans are searching for a hot dog stand near the east wing of the building, it could be worth adding one to increase foot traffic and revenue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"OvaJXldFX7xFa6sCGhrkA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Social Distancing Protocols\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Seating arrangements can be confusing with social distancing COVID protocols in place. Different sized bubbles, the cluster of people you feel comfortable associating with outside your household, can make seating groups difficult and hard to strategize within a digital 3D map. Stadiums are using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editors\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" to edit their venue maps and achieve maximum efficiency when designing seating arrangements with distancing protocols. Use the draft mode of a Map Editor when visually reconstructing the seating arrangements of an arena to try out different layout combinations and pre-plan layout changes without compromising any live data. Communicate blocked-off sections to ticket distributors to ensure the new seating layout and ticket sales coordinate with each other. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Mobile Food and Drink Ordering\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Have you ever missed part of a concert or game waiting in line? Stadiums are looking to solve this irritating problem through mobile ordering. Stadiums are administering QR codes that can be scanned and linked to external websites like a restaurant's online menu or an online store for an artist or team’s merchandise. QR codes or stadium apps can enable the mobile ordering of food and drink, right from your seat. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Tampa Bay Lightning’s home stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.nhl.com/lightning/news/lightning-launch-new-mobile-app-for-fans/c-743544\"}},{\"nodeType\":\"text\",\"value\":\", The Amalie Arena, has created an app where users can pay for concessions and merchandise, search for other events, and opt for upgrades and experiences. Stadiums want to ensure you catch 100% of the game or concert. Using blue dot technology, fans can purchase food and drinks from the closest vendor and have them delivered right to your seat. Implement pre-ordering for in-seat delivery to guarantee visitors get what they are craving, right when they want it. This cashless transaction minimizes staff contact and improves the speed of service, allowing visitors to avoid keypads and touchscreens.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Fan Engagement App\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Live stream chats have created a community of people invested in a game, sharing their thoughts and opinions while all the action is happening. Arenas and stadiums want to bring this experience to in-person games as well. Missed a play? Check the fan engagement app to see what people are saying and find out what you missed. A fan engagement app can allow visitors to check the stats of their favourite team and most beloved players while getting alerts of when the game is starting. Offer personalized deals and discounts that fans at home don’t have access to, to promote the future purchasing of tickets. Make fans a part of the game. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote hashtags for people to post pictures and thoughts within the app and showcase some on the big screen, creating an immersive experience for everyone. For example, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Florida Gators\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://floridagators.com/sports/2019/9/12/swamp-moments\"}},{\"nodeType\":\"text\",\"value\":\" have implemented “Swamp Moments” into their fan engagement app. “Swamp Moments” can include video board messaging, pregame and halftime field access, the opportunity to give Gators high fives as they head to the field, a two-person post-game game of catch with a signed football by Coach Mullen, the ability to sing the Alma Mater with the team, and the chance to watch the remaining five minutes of the game from the field.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7o0oOHVyF1Y77sRfKiyjDW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"6. AR & VR Technology\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums are implementing augmented reality (AR) technology to provide visual content of statistics and play-by-plays. Stadiums have also started to implement virtual reality (VR) technology to create accurate calls for field rulings. This is a colossal improvement for sports as the game can be played fairly giving referees the information needed to make the most accurate call. With the aid of cameras strategically placed throughout the stadium, you can recreate and replay a 3D recreation of questionable gameplays. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums are implementing technology that can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"generate and replay full 3D recreations of game plays\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://arvrjourney.com/all-the-ways-augmented-reality-and-virtual-reality-are-shaping-sports-1c01c1f89fb\"}},{\"nodeType\":\"text\",\"value\":\" with precision and use it for on-field ruling and goal-line accuracy. Stadiums are using AR to help with practices as well. Teams can review precise visualizations of a player’s movement, technique, speed, and accuracy to assist in the training of swings, kicks, shots etc. AR provides players with real-time data about plays and instructions to follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This technology can also be used for fans, along with game officials and teams. Create the ultimate experience for fans who didn't get to see the live game by implementing AR technology for fans to roam around the stadium. The Minnesota Vikings are offering a virtual reality experience where fans can explore the\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\" US Bank Stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.usbankstadium.com/\"}},{\"nodeType\":\"text\",\"value\":\" and view footage from Vikings games and events. Enhance half-time shows and concerts with AR technology and take that experience beyond what fans can even imagine, keeping excitement high even when the game isn’t on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"7. Digital Sponsorships \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, it's no secret that there are fewer guests in stadiums. Sponsors need to shift their traditional marketing strategies from static signage, sponsored sections and booths, product sampling, etc, to digital platforms and broaden their reach to people. Digital-out-of-home (DOOH) messaging provides a new way to market to in-person audiences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sponsors are using DOOH to provide a new interactive way to advertise products. Increase the visibility of sponsorships using bright and colourful screens to catch viewers’ attention while strategically showing ads at the right time and place to produce the most value. With social media engagement, sponsors can also personalize virtual feeds of advertisements to target different global audiences. Create high-impact ads by targeting audiences correctly and review insights to see what’s working. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When returning to the stadium, sponsorships are utilizing technology to create the ultimate fan experience through LED flooring to create sponsors for in-stadium experiences, digital photo booths, projection mapping, and audience-controlled camera platforms to create an innovative way to sponsor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\\n\\nCreate an experience that fans won’t forget and get people excited to cheer along in the stands when returning to a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digitally transformed stadium\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\". At Mappedin, we can help put some of these ideas into action. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to start giving your fans the experience they deserve.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.25,"src":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=120&h=96&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=240&h=192&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=480&h=384&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=720&h=576&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=960&h=768&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7o0oOHVyF1Y77sRfKiyjDW/c1b331b5fe66f8f4fbab8fec49cf9614/fans_cheering_at_stadium_arena_sports_game.jpg?w=1440&h=1152&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Indoor Navigation in Hospitals: Improving the Patient Experience","slug":"indoor-navigation-in-hospitals-improving-the-patient-experience","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Apr 14, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Healthcare","slug":"healthcare"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you’re going to the hospital for an emergency, an appointment, or to visit someone, finding your way around a hospital can be a daunting and stressful experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Healthcare spaces are often large, confusing, and in a constant state of flux. Departments move, services expand, and renovations occur, which makes it even more difficult to figure out your hospital’s layout. As such, hospitals and healthcare spaces must consider indoor mapping and indoor navigation tools that can better assist patients and visitors, and ultimately deliver quality care. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s explore the benefits that digital indoor mapping and indoor navigation can bring to the healthcare space! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Complex Facilities \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navigating a hospital can be extremely challenging and time-consuming, with complex layouts that consist of multiple wings, departments, and services. Upon arrival, patients are often in a high-stress state and need help to locate their destination immediately. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SlBktIQAN20KIrlNjmVmK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Unfortunately, there is often a lack of distinguishing features that guide their arrival, and many wayfinding tools that exist today are unsatisfactory. Static maps and signs are often confusing and ineffective at leading visitors to their destination, and while staff and volunteers can show visitors around, this takes valuable time away from hospital staff. This is especially important in a healthcare space, and even more so during a global pandemic, where resources are needed most. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How can we make wayfinding and indoor navigation easier? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Find Your Way Around\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital indoor mapping and navigation provides a solution, as it makes discovering a location easier and less time-consuming. Indoor navigation technology calculates the fastest route to your destination, providing accurate turn-by-turn directions and wayfinding. This improves the overall patient and visitor experience at hospitals, and helps property managers keep their maps updated and accurate as facilities change and grow. Here are a few ways that this technology can be implemented in hospitals:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Website\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile application \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosks and directories\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Printed materials\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"QR codes\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On a hospital’s website, this technology allows patients to search and locate a department, the registration desk, and more, prior to their visit. The best part is that you only need a small amount of information, such as your doctor’s name or the name of the procedure, in order to be routed to the proper registration desk or waiting area.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a wayfinding application, indoor maps and navigation can be accessed directly through a patient’s mobile device. This way, you can take directions on-the-go, and avoid having to wonder “where do I go now?”. Not only does this provide a seamless experience for visitors and patients, but it makes indoor maps accessible from any device!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6A3p3dg9HVRrptN1yKbJiC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Implemented within directories, visitors and patients can self-serve and free up valuable time taken away from healthcare providers and volunteers. Even more, kiosks and directories can be placed at main points of entry and around the hospital to aid patients in their start-to-end journey. This is important as hospitals have miles of halls and corridors that are almost identical, making it easier to get lost throughout your journey. With directories around common points of interest, this problem can be avoided. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Printed materials can also be used to offer indoor navigation capabilities across the hospital. QR codes can be added on printed materials and signage throughout the hospital that, when scanned, will pull up an interactive map in the browser of one’s mobile phone. This can also be used to pre-populate directions directly to a location, such as the eye department featured on a printed brochure. As another option, QR codes can be placed on appointment cards so that patients can quickly look up directions before their next appointment. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The unique thing about QR codes is that they can also be implemented on kiosks and directories to offer a touchless experience. On a contactless kiosk, patients and visitors can scan QR codes and utilize the kiosks’ offerings from their mobile device. This way, users can avoid contact with the touchscreen, thereby helping with the spread of germs. This not only presents a health and safety measure, but it also offers convenience to patients, visitors, and staff.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Better Safety Measures with Indoor Mapping \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Needless to say, particularly in the healthcare space, the health and safety of patients and visitors is of utmost importance. Hospital administrators can leverage indoor navigation technology to ensure that each individual remains safe throughout the hospital. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the case of an emergency, it’s crucial that patients and staff alike are able to locate emergency exits and obtain safety instructions. With indoor mapping technology, you’re able to locate and populate the shortest and most efficient route to emergency exits. Even more, with indoor positioning, property managers can send push-notifications to alert everyone in the case of an emergency. Location based services like safety alerts and push notifications can also notify individuals of nearby sanitization stations, or locations that are closed temporarily such as corridors, washrooms, or elevators.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3e6cpTxRrt0Q5jiK5kLQCD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The flexibility of an indoor mapping platform makes it easy for property managers to temporarily close down certain areas of the hospital. This ensures that navigation is removed through these closed sites. For instance, if a hallway or stairwell is too narrow for social distancing, navigation can be removed so that guests aren’t led to these areas. Along with improving social distancing, this can be used to control the flow of traffic within a hospital.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another important feature of navigation technology is that accessibility mode is automatically turned on. This way, patients are provided with accessible routes that utilize elevators and ramps over stairs. This is crucial within the healthcare space as it guarantees a safe route from Point A to Point B. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hospitals can also utilize indoor positioning to gain insights on their patients and visitors, and how they interact with the space. In turn, they can use this data to offer an enhanced and safer space. For example, if a lot of patients and staff are searching for an elevator in a specific area, hospitals could consider implementing one. All things considered, this technology can be used in countless ways to ensure the safety of everyone in the hospital.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Together, we can see that digital indoor mapping and navigation technology improves the patient experience in the healthcare space. By implementing this technology, hospitals can reduce the frustration and stress faced by patients as they try to navigate through mazes of buildings, floors, and departments. Being able to get people safely to where they need to go will not only save time and resources, but improve patient and visitor satisfaction. This technology can also be leveraged to improve safety measures across the hospital and provide a consistent indoor mapping experience across multiple platforms such as web, directories, and print materials.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/st.-josephs-health-centre-designing-a-product-to-fit-patient-needs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"hospital maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and navigation technology used in the healthcare industry,\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4992503748125936,"src":"//images.ctfassets.net/wdjnw2prxlw8/4SlBktIQAN20KIrlNjmVmK/a473e281a4035d1c7a568c2201790433/Medical_team_walking_down_hallway_at_the_hospital.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4SlBktIQAN20KIrlNjmVmK/a473e281a4035d1c7a568c2201790433/Medical_team_walking_down_hallway_at_the_hospital.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4SlBktIQAN20KIrlNjmVmK/a473e281a4035d1c7a568c2201790433/Medical_team_walking_down_hallway_at_the_hospital.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4SlBktIQAN20KIrlNjmVmK/a473e281a4035d1c7a568c2201790433/Medical_team_walking_down_hallway_at_the_hospital.jpeg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4SlBktIQAN20KIrlNjmVmK/a473e281a4035d1c7a568c2201790433/Medical_team_walking_down_hallway_at_the_hospital.jpeg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4SlBktIQAN20KIrlNjmVmK/a473e281a4035d1c7a568c2201790433/Medical_team_walking_down_hallway_at_the_hospital.jpeg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4SlBktIQAN20KIrlNjmVmK/a473e281a4035d1c7a568c2201790433/Medical_team_walking_down_hallway_at_the_hospital.jpeg?w=1000&h=667&q=50 1000w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"indoor-mapping","name":"Indoor Mapping"}}}}},"pageContext":{"slug":"7-ways-digital-wayfinding-can-improve-the-customer-experience"}},
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