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    "result": {"data":{"contentfulComposePage":{"title":"Product 101: Digital Directory Redesign","seo":{"title":null,"description":"The official relaunch of our Digital Directory product with several new features and a full user experience and user interface upgrade."},"content":{"author":"Shanae Vander Togt","publishDate":"Feb 25, 2020","updatedAt":"Jan 18, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All about the new-and-improved Mappedin Digital Directory. Learn what to expect with the relaunch and how we improved the user experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our Digital Directory product was originally designed to meet the needs of the search-first user and to showcase the map at the forefront. With the expansion of malls into experience-driven spaces, the product needed to provide both the utility of wayfinding and the discoverability of those experiences and services.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"User types \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When entering a venue, visitors have different objectives in mind. These objectives can be distilled down into several user classifications when interacting with a digital directory. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For the search-based users, they are looking to find things quickly. Enabling this within our UX allows for high usage numbers and getting people where they want to go efficiently, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"if\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" they know where they are going. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"On the other hand, discovery-based users want to know what is available to them; what there is to see and do within a space. Being able to drive their decisions provides huge value in turn to our customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"EvX2WLCuue29Crx2Ap5QG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We constantly look at best practices for design and usability and how they apply to our products. Seeing the evolution over the years, and reviewing old trends and accounting for new ones; we wanted to create an updated design that fit with the new digital strategies of our clients, and showcased their evolution as well as ours. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"And while our Digital Directory served the needs of our customers and their users alike, it was time for a refresh. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introducing Mappedin's new Digital Directory  \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With updates to the user interface and user experience, based on consolidated customer feedback, the new Digital Directory is an updated and innovative experience that allows venues to communicate information easily with their visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We put more emphasis on the customer brand, making it front and centre throughout the UI. The logo is now one of the biggest focal points on the start screen, and with the customizable font and colours, it allows for a branded experience that feels consistent with the rest of the property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60bSo2d73E1v1TINFNxjWp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"But that’s not all. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the official launch of the new Digital Directory product, we’ve taken the capabilities to the next level. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories and store listings \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories have been reorganized to a list view, rather than a grid. For ease-of-use, categories now appear in detail expansion menus. This allows users to see more at once with easier comparison. There are now child categories to filter down further, to help the user who doesn’t specifically know what they want, but does know what they are generally looking for. Store listings are also shown in one full list view, and organized alphabetically. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events and deals \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now accessible from the home screen, events and deals allow users to categorize and filter the mall in a completely different way. Designed with additional information, Event cards showcase what is happening at the mall and can show date-locked events as well as events that are ongoing at a property. These cards can be filtered by store or category for easier exploration. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Deals tab has also been updated with this view, showcasing the dates that a promotion is occurring to encourage the user to visit that store ‘before time runs out’. Users can see a preview of each card prior to expanding, as well as a link to jump to the store in question.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As users type, predictive results appear which minimizes the number of keystrokes necessary. Smart search allows visitors to search by category, amenity, location, or brand, to see results for that venue. It uses machine learning to improve results over time based on patterns, such as spelling mistakes. The keyboard also has a search icon that serves as an ‘Enter’ button, as we found that users often want to confirm their search to move to the next step. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Other new features include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quick Access buttons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Placed under the search bar, the quick access buttons allow for browsing stores, categories, deals & events, and any locations that have been selected by clients. These are customizable depending on what that property wants to highlight.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility mode: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Updated to include more height adjustments for better access to all users, accessibility mode creates a path to your destination that utilizes alternative routing and appropriate distances.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Animations: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Animations have been added to the design to help users better orient where they are and where they need to go.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These are just a few of the changes in the relaunch of the Digital Directory. Interested in learning more? \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our site or contact us for more information\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"EvX2WLCuue29Crx2Ap5QG","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png","contentType":"image/png"}},{"contentful_id":"60bSo2d73E1v1TINFNxjWp","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png","contentType":"image/png"}},{"contentful_id":"2M3iHsSxbanO5whhdlAZni","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2M3iHsSxbanO5whhdlAZni/a3f4ac0b43430bb1f21daa3eeb8af06c/Directory-4789.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png"}},"pdf":null,"relatedPosts":[{"title":"Feature 101: Directory Ads","slug":"feature-101-directory-ads","content":{"__typename":"ContentfulBlogPost","author":"Nick Jessop","publishDate":"Oct 5, 2021","updatedAt":"Jan 17, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads provide a simple way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out of Home (DooH) advertising to all screens throughout your portfolio in one simplified and centralized tool, making this a great alternative to more expensive advertising solutions in the market. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1gr1tLrXfXGU13CjQnmZKz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Out of Home Media \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To understand Mappedin’s approach to advertising and monetization, we must first take a look at DooH media.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"So what is DooH media? You’ve likely seen it before. It’s any kind of advertisement displayed on a digital screen in a public space. Everything from a TV in a waiting room to a giant screen in Times Square. Before DooH existed, advertisement was only placed on print which was referred to as simply Out of Home media (OOH). Where digital shines is the flexibility to showcase engaging content like video, schedule many different advertisements throughout the day, and use real-time data like weather to create truly dynamic campaigns. See a great \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"example\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=kyj-4nkOMv8\"}},{\"nodeType\":\"text\",\"value\":\" of this in a DooH campaign by Google, which leverages weather, location, and time of day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For advertisers, it’s a great way to target customers when they are away from their personal devices, showcase their product or service that can be purchased at a nearby retailer, or just to generally build brand recognition and trust. And for publishers, this can be a great way to garner additional revenue or become a main revenue stream for their venue. Both parties can benefit from the reduced costs of managing and installing print ads, the ability to showcase more varied content, and deeper analytics than was typically available before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Directory Ads?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With DooH as a common advertising method for property owners, the opportunity to showcase events, promotions, and other advertisements on an existing device at your venue is extremely beneficial.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The screens that run Mappedin’s Digital Directory product are just like any other screen where DooH campaigns would run. The main difference is we have our software running 24/7 to provide wayfinding to end-users. Advertisements placed on these screens are going to have engaged users walking up and interacting with them versus passive viewers you might typically have walking by advertisements. Because of this, Mappedin has integrated advertisements in a way in which benefits the advertiser with ample visibility for their content and at the same time doesn’t impede the experience for the end-user.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do Directory Ads work? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides out-of-the-box ad scheduling features directly within the CMS which offers you full control of the ads being shown and their timing. Depending on your advertising needs, there are two unique ad placements to choose from: a fullscreen overlay and a homepage banner. By combining digital ads with your directory interface, the resulting experience is both valuable to advertisers and user-friendly for visitors to your property.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Earn additional revenue: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads feature allows you to create an additional revenue stream for your business. Leverage your idle directory screens to provide placements directly for advertisers or retailers.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Display multiple content types: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Showcase both images and engaging videos within the same ad loop to capture the attention of visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sync from your CMS: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Automate your workflow by syncing your advertisements and promotions to Mappedin from your own CMS.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Impression tracking: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Use session data from Mappedin’s analytics to detect how many users saw the advertisements. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" To learn more about this feature or our other solutions, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.528114663726571,"src":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=120&h=79&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=240&h=157&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&h=314&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=720&h=471&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=960&h=628&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=1440&h=942&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=2772&h=1814&q=50 2772w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Feature 101: Directory Voice Assist","slug":"feature-101-directory-voice-assist","content":{"__typename":"ContentfulBlogPost","author":"Nick Jessop","publishDate":"Aug 11, 2020","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Directory Voice Assist is an audio-based assistant that provides a fast and touchless wayfinding experience on our Digital Directory product. Using convenient voice commands, shoppers can navigate a venue with simple phrases like “Where is the Apple Store?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Voice command usage in software is on the rise and this method of interacting with a device is quickly becoming the norm for everything from mobile phones to speaker systems. Wouldn’t it be nice if you could expect the same experience in your shopping centre directory? What if finding directions was as easy as asking?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s newest feature is the Directory Voice Assist to do just that. A shopper can now walk up to our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and find what they’re looking for through simple questions. These voice commands, paired with our intuitive maps and wayfinding, provide a quick and convenient way for getting directions to all locations within a shopping centre. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4Flhtes9Pjt1VI4zoQhLYG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to increased convenience, Directory Voice Assist adds a whole new layer of accessibility and safety benefits to your directories. Getting useful information through voice commands allows you to interact with the Digital Directory without ever having to touch the screen. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How does it work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We have integrated the latest voice technology with our Digital Directory solution to enable the Voice Assist feature. This provides accurate word recognition and flexible methods of structuring questions so that users are free to ask away. Using the latest multi-array microphone hardware, Mappedin’s Voice Assist can pick up audio even in noisy environments. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Directory Voice Assist was created to simplify the wayfinding process for your visitors and we have designed it to ensure the privacy of your shoppers. Any data transmitted through this feature is encrypted and backed up by enterprise-grade security, availability, compliance and manageability offered through Microsoft’s Azure services. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To use this solution, shoppers simply need to approach the directory and activate the microphone with a wake phrase such as “Hey Directory.” There are visual indicators to show when the microphone is recording and audio will only be transmitted to servers once a wake phrase is heard. For transparency and ease-of-use, shopper voice requests are displayed on the screen. Both Mappedin’s directory product and voice feature support multiple languages so that we can provide all users with a straightforward and modern way of navigating the indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7uu78lrUC1rAw0peYtyYhN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer and user benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Have you ever asked someone for directions? You get a response quickly, but it’s not always easy to follow. Directory Voice Assist acts like a guest concierge, willing to give you clear and simple directions at any time. In a matter of seconds, you can be viewing a 3D map with intuitive step-by-step directions across multiple floors. This is the easiest way to find what you are looking for, fast. This feature can also be paired with Mappedin’s Mobile Pass where shoppers can send directions from the directory to their mobile devices and take them on-the-go. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The best part of Voice Assist is that your shoppers never have to touch the screen. Using voice commands means the end-to-end navigational experience is completely touchless. Given the increased complexities of COVID-19, this is especially important in creating a sense of safety as public spaces welcome back visitors. Voice Assist offers shoppers an alternative way to find what they’re looking for, but takes advantage of a Digital Directory that is conveniently placed at your mall and is always up-to-date with the latest venue data. Additionally, this provides another way of interacting with the touchscreen for users that might normally be unable to do so, offering a more inclusive experience for all types of shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By adding Voice Assist to your directories, you can make your shoppers more productive and satisfied while staying current with the latest technology. Contact us today to learn more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Macerich Increases Digital Touchpoints","slug":"macerich-increases-digital-touchpoints","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"May 22, 2018","updatedAt":"Jan 12, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich is one of America's leading owners, operators, and developers of major retail real estate. The S&P 500 company provides intuitive wayfinding to its shoppers and a platform for messaging to its retailers and brand partners. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As technology and the way people shop continually evolve, Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that can adapt alongside industry changes.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Dynamic Directories provide shoppers with interactive, intuitive, 3D maps to navigate the Macerich shopping centers. Users of the digital interface can search for a location and populate directions to their point of interest.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"qAgPZ5V5D0LM3LvB5EkAR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An S&P 500 company, America's Macerich is one of the country's leading owners, operators and developers of major retail real estate. Macerich is different. Their unique and irreplaceable properties and dominant position in the nation's gateway markets — the most affluent and densely populated with significant international appeal — set the company apart. Their properties, located in top U.S. markets, connect the nation’s most desirable consumers with retailers and brands. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich is focused on enhancing the shopper experience in all ways, including a robust set of digital touchpoints that make the most of state-of-the-art technologies. The premier mall REIT seeks to provide easy and intuitive wayfinding for shoppers at all of its 48 retail properties.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Dynamic Directory Plus provides shoppers with an intuitive, full-screen, interactive wayfinding experience, while also offering a dynamic new platform for retailers and brands to connect with guests at our one-of-a-kind properties.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Kurt Ivey\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Vice President of Marketing, Macerich.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich has deployed Mappedin's Dynamic Directory Plus in 19 of its malls across the United States. The map-centric interface was designed with an optimized touch experience to provide seamless map interactions. Both companies applied industry knowledge and experience to collaborate on the delivery of an enhanced platform.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The highly intuitive, double-sided displays deliver a best-in-class experience for Macerich shoppers as well as retailers and brands. One side of the kiosk includes the Mappedin Dynamic Directory Plus interface to help shoppers conveniently navigate to store locations and shopping center amenities. The other side offers full-motion video where brands and retailers can present advertising and promotional information. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1GUybULVjC1ot296fs2O6p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With up to 16 two-sided digital directories per property, we're pleased to deliver unprecedented opportunities for stores and brand partners to share their messages with shoppers at Macerich's market-leading malls. These responsive, easy-to-use directories will be a magnet for shoppers as well as a great new tool for our retail partners.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Kurt Ivey\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Vice President of Marketing, Macerich\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Dynamic Directory Plus:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive 3D Map - Enables users to easily orient themselves and better visualize their surroundings. As the map moves, so do the store labels.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search - Predictive search results appear as users type, minimizing the number of keystrokes needed to find a location.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Offline Mode - Directory UI will work offline and updates with any map changes once back online.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multilingual Support - Available across Spanish, French, and Simplified Chinese.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=120&h=63&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=240&h=126&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=480&h=252&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=720&h=378&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=960&h=504&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=1200&h=630&q=50 1200w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"directory","name":"Directory"}}}}},"pageContext":{"slug":"product-101-digital-directory-redesign"}},
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