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This feature was developed to help Mappedin customers with digital directories gain a better understanding of visitors by tracking total kiosk sessions, sessions per day of the week, session per hour of the day, how far a user went into a usage funnel, and much more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3GYH9F7kO6FyzVBx6zQ4CV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some session and usage metrics include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions Count\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions per Day of Week\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosks by Session Count\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions per Hour of Day\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions by Kiosk Over Time\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Average Session Duration by Context in Minutes for Kiosk\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Location Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"User Usage Funnel\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Show QR Code Counts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Visited QR Code Counts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosk Metrics Dashboard Features\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Ready to view metrics\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": The kiosk metrics dashboard includes key metrics and reports on how users engage with the directories inside your venue. The dashboard presents information in a digestible and user-friendly manner, and includes a number of metrics listed above to derive insights from.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Filter by organization, venue, and kiosk\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": The Kiosk Metrics Dashboard can be filtered by organization, venue, and kiosk. This enables you to visualize metrics from a large lens to see overall how a venue is performing or at a detailed and granular level for each kiosk.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Filter by time period\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can filter and explore metrics by time period, enabling you to track trends over specific periods of time. Quickly filter based on preset or custom ranges.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7gsqIW09jsQ7lj7wSymj95\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"View data across a number of pre-made charts\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Visualize your mapping data in a number of different ways using pre-made charts.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Download charts and tables as images\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can download your entire dashboard or individual charts or tables as images, making it easy to insert into presentations or share across your organization. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Export metrics to CSV\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can easily export charts as CSV files to open in a spreadsheet application and work with raw data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Feature Benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Better decision-making for venues\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytic dashboards improve your reporting and will help you make more informed decisions based on reliable visual data. For example, implementing more directories near entrances will have a greater chance of users finding what they are looking for sooner. Visitors can easily discover what’s available within a venue and navigate through best-in-class wayfinding and search including multi-floor wayfinding and accessibility mode. By tracking sessions and usage, you’ll be able to derive insights in real-time to understand how people interact with your venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase insight into customer behaviour\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights and trends are based on combinations of historic and real-time data. Identify emerging trends, understand how people are interacting with the digital directories, and get insight into what they’re searching for.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3nuhQs4agqvN43BzOhTPGe\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase revenue opportunities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Collect relevant information from customer behaviour and preferences to understand when they are most engaged. Use the data to deliver relevant messaging, suggestions, or run a campaign. For example, if a certain kiosk was used frequently during certain times of the day it could signify a lot of foot traffic through that area of the venue. It may be relevant to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/directory/feature-101-directory-ads/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"deliver ads\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" during that time on the kiosk or set up vendors in that area. Based on a recent study to discover if the implementation of digital directories leads to increased sales, it was found that digital directories were positively linked to overall retail profitability. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Made for sharing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Download dashboard visuals as images and metrics in CSV format for easy sharing with others in your organization or to insert into reports.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Future Use Cases\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The ability to view real-time metrics for kiosks can be beneficial for a variety of other use cases. Adding a kiosk at a tradeshow to let attendees find vendor booths easier, for example, or adding a kiosk to a college campus to allow students to navigate to their classes more easily. The information collected at kiosks is valuable and allows you to make better decisions with data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are there other use cases for the Kiosk Metrics Dashboard that would benefit your venue? Reach out to let us know, or contact us today to learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-mappedin-analytics\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for your mall, office, stadium or venue or how you can use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning analytics to benefit your business\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"3GYH9F7kO6FyzVBx6zQ4CV","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3GYH9F7kO6FyzVBx6zQ4CV/ed155409256c206a827fbbc1fc39c156/kioskmetrics-metric-charts.png","contentType":"image/png"}},{"contentful_id":"7gsqIW09jsQ7lj7wSymj95","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7gsqIW09jsQ7lj7wSymj95/adbd724d873ed5279fc4724c351a6071/kioskmetrics_time_filter_device.png","contentType":"image/png"}},{"contentful_id":"3nuhQs4agqvN43BzOhTPGe","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3nuhQs4agqvN43BzOhTPGe/2226b5fb6ace28b0cf5d01e72d936cd3/kioskmetrics_funnel_device.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png"}},"pdf":null,"relatedPosts":[{"title":"Product 101: Mappedin Analytics","slug":"product-101-mappedin-analytics","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Jan 11, 2022","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The new Mappedin Analytics platform displays valuable metrics and insights for your indoor mapping solutions, enabling you to make smarter, more informed business decisions that drive results and optimize your indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Mappedin Analytics?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital indoor mapping solution, not only can you provide wayfinding and additional context to users, but you can also gather valuable insights and analytics on how visitors interact with your indoor spaces. With the new Mappedin Analytics platform, you can visualize key metrics on visitor behaviour and movement, search and location data, and more. Leveraging these insights can help you make more informed business decisions that drive results and produce exceptional indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" is a comprehensive tool that displays detailed reports on what your property visitors are searching for, where they want to go, how they interact with various spaces, and their intent while visiting your properties. You’re able to gain a better understanding of your visitors by tracking location searches, missed searches, language selections, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"48uVEebqJ3Xo4xZ2Y5a6YZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some trends and insights include: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Number of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Length of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Anonymous Device Information\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Track Key Events\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Categories\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Locations\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search Queries \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Missed Searches \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Features\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Browse a pre-made dashboard\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics generates a pre-made dashboard with key metrics and reports on how users engage with your indoor space. The dashboard presents information in a digestible and user-friendly manner, and includes a number of trends and insights listed above. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by organizational/venue view:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Analytics Dashboard can be filtered by organization or venue. This enables you to visualize metrics across specific venues or, for portfolio customers, the organization at large. This gives you a full picture of all your visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by time period:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can also filter analytics by time period, enabling you to explore your venue metrics and track trends over specific periods of time, seasons, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"View data across a number of pre-made charts\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics enables you to visualize your mapping data in a number of different ways using pre-made charts. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Download dashboards and charts as images:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can download your dashboards or charts as images, making them easy to pull into presentations or share across your organization. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Favourite dashboards\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics also enables you to favourite dashboards. If you have specific dashboards that you monitor regularly, you can favourite them for quick and easy access. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Export chart to CSV: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"You can export your chart to .csv files, and both the visual reports and raw data can be exported and pulled into any software platform with ease.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer and User Benefits\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Millions of square feet of indoor spaces are mapped across large and small venues at Mappedin. When users leverage these maps to access directions and POI data, we can gain important insights from these behaviours. Data can be gathered on what areas of your venue are seeing the most traffic, which areas are being ignored, and popular wayfinding paths to name a few. These insights can be used in various ways such as to help optimize the placement of signage and customer service representatives, or to improve the spatial layout of services to maximize sales.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal is to help you make better business decisions and gain ROI from your marketing efforts. The new Mappedin Analytics platform will give you a better understanding of your venue's visitors across devices and platforms within our products, which in turn helps with customer acquisition and retention. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"38TH45QENZc1Pd1gydPfbP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By leveraging insights, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, optimize your venue layout to boost sales, and more. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently on’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Additionally, by discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. Indoor positioning analytics also highlight how people move around your venue and can expose ways that your business can optimize its space. For instance, you can monetize areas of your property that garner the most foot traffic by adding paid services, vendors, and amenities. No matter the industry or use case, insights and analytics can be leveraged in a number of ways to benefit your business and improve the user experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about Mappedin Analytics or how you can use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning analytics to benefit your business\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business/\"}},{\"nodeType\":\"text\",\"value\":\", contact us today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.458266309204647,"src":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=120&h=82&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=240&h=165&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&h=329&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=720&h=494&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=960&h=658&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=1440&h=987&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"How to Use Indoor Positioning Analytics to Benefit Your Business","slug":"how-to-use-indoor-positioning-analytics-to-benefit-your-business","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Oct 29, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning software elevates indoor mapping experiences by enabling users to accurately visualize their real-time position within a venue. While this technology helps customers navigate indoor spaces, it also proves valuable for businesses in another way: by equipping them with valuable insights and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can leverage location data to make smarter, more informed decisions for your business, and ultimately drive increased foot traffic and revenue at your property. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-positioning-vs-indoor-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. Often, these coordinates are represented visually by a blue dot on a digital indoor map to provide additional context to users. Similar to outdoor GPS, users are not required to enter a “Start” destination and as they begin to follow along a route, the blue dot moves with them, providing seamless wayfinding and step-by-step navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning technology and an indoor mapping platform, property managers are able to access \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytical data\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on how their map is used by customers. This includes detailed reports on visitors, how they interact with your space, and their intent while visiting your property. You’re able to gain a better understanding of what your customers are looking for and leverage this information to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1N6NjgTAcWwsEQAohb59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Analytics Dashboard is a comprehensive tool that showcases location-based details of visits, such as user behaviour, most popular location searches, missed searches, language selections, device use, and more. Some trends and insights include:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Number of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Length of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Device Used\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Event Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Quick Link Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Category Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locations Selected from Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Characters Typed During Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"...and more \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leveraging Indoor Positioning Trends and Insights \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once your business is equipped with a powerful indoor mapping platform, you can easily gather insights and visualize trends that will help you make critical business decisions. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull the data into any system with ease, making it simple to explore your venue metrics and track trends over time from any given program. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These insights help you understand your customers better, which in turn helps with customer acquisition and retention. By leveraging indoor positioning data, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, and optimize your venue layout to boost sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify Potential Areas for Investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meet Customer Needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facility managers can generate spatial analytics with maps and better understand user intent through search data, providing a broader picture of what customers are looking for. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently don’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property. If you notice that a large majority of your visitors are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist at your venue, you may consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding Applications\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also break down analytics and look at the different usage across various wayfinding applications within the same venue, or you could go one step further and look at for example, the difference in usage across digital directories at your property. This can give you valuable information such as the word “coffee” is being searched 20x more at one directory location over another. As such, you may consider adding a coffee shop near that directory to garner more sales and cater to your customers. Moreover, with a web application, leveraging analytics such as the device used can help guide other decisions. For example, you might have a venue application built purely for iOS devices, but a large amount of your visitors use Android devices. Then you may consider creating an app for Android devices to reach these customers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrated Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics can highlight real-time events within a space for a variety of purposes, and can be leveraged across different industries for business improvements. For example, tracking important assets such as documents, building material, equipment, employees, etc. can be used to increase efficiencies. Location analytics can also be pulled from other integrations with your indoor mapping software, such as an integrated workplace management system. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when a vending machine breaks, or a fax machine malfunctions, or any other issue occurs, and these insights can be used to make decisions about your property. If you notice that an ATM machine or printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Content, Promotions and Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. For instance, if you notice that visitors are constantly searching for food and drinks at your venue, you could send push notifications of nearby vendors to draw their attention. Indoor positioning enables you to send personalized offers when guests are passing by locations, such as stores or concession stands, to prompt them into making a purchase. If someone is walking by a restaurant at your venue, you could send a “15% off coupon code” to grasp their attention. Alternatively, you can use proximity marketing to notify customers of ongoing sales and promotions happening within your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics help you understand visitors’ routines, and helps you better target them both inside and outside of your venue. With a mobile app, you can target app users and motivate them to visit your property by sending personalized reminders of events, or ongoing deals or services that will capture their interest. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" implemented across your venue, you can also drive attention to events and services by promoting them directly on the screen. Using the indoor positioning analytics, you can explore the results of different tactics and see what campaigns and strategies are working in real-time. This provides you with key information on how you’re attracting customers that you can leverage to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Optimize Your Venue Layout \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics highlight how people move around your venue and can expose ways that your business can optimize its space. If a business can see exactly where customers are at any given time, data can be gathered on what areas of the venue are seeing the most traffic, which areas are being ignored, what paths customers are taking when they walk into your venue, how long they stay for, and whether they wandered aimlessly or went straight to a specific area. These insights can then be leveraged to make informed business decisions that enable space optimization and improve the spatial layout of services to maximize sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If visitors are gathering in certain areas of your venue, you can monetize these spaces by adding paid services, vendors, and amenities in this area. For instance, if passengers gather around a specific area in your airport, you can drive business by adding more retailers. Similarly, in a stadium or arena, you can add concession stands in areas where people are travelling through and occupying the most. No matter the venue, you can monetize popular areas to boost sales for your business. You can also relocate and move around items to make sure they are in the most optimal location to gain attention. For instance, retailers can use real-time analytics to monitor the success of their product placement and displays, and move them away from areas that are ignored. Overall, understanding which areas of your venue garner the most foot traffic helps you optimize your venue layout.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the venue or industry, indoor positioning software can provide you with valuable insights and analytics. To learn more about this technology, and how you can leverage indoor positioning data to benefit your business, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.090634441087613,"src":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=50 2076w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product 101: Digital Directory","slug":"product-101-digital-directory","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Feb 13, 2020","updatedAt":"Jan 19, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Digital Directory is a branded and optimized digital signage solution that allows visitors to navigate with up-to-date digital maps.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our Digital Directory is the product that started it all. Created to showcase a digital indoor map; our directory provides an overview of a venue, indoor navigation and wayfinding, and the ability to explore and see amenities across an entire property. Visitors can then select a location and have the most efficient route mapped out for them. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What does the Digital Directory do? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory solution caters to multiple types of visitors. With a user-friendly interface, visitors can easily discover what’s available within a venue and navigate through best-in-class wayfinding and search.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In large complex buildings, finding a desired destination can be difficult. Having a dynamic indoor map and accurate wayfinding can increase overall satisfaction with the venue and showcase all available locations, as well as additional information like events and promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory features \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory’s features provide a full experience for a wide variety of users. From multi-floor wayfinding to Accessibility mode, the routes are optimized to get from start to finish quickly and intuitively.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Features include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive 3D Map\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimized Routing\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events and Promotions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advertisements\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Category Browse\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mobile Pass\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multilingual Support - Available across 10+ languages\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory is a white label product and is customizable for your brand colours and logo, ensuring a seamless branded experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer and user benefits \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Effective in multiple spaces, Directories have proven particularly successful in retail and mixed-use industries. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Based on a recent study to discover if the implementation of digital directories leads to increased sales, it was found that digital directories were positively linked to overall retail profitability. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The data gathered goes one step further for proving ROI. For users that come into a mall (specifically a destination mall), they are able to discover what is available, and being able to capitalize on driving their decisions is incredibly valuable. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From these interactions, brands can gain valuable insights on what visitors are looking for and selecting in different locations. All of these interactions are logged in the analytics dashboard.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The future of Digital Directories \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is commonplace to see providers coming up with custom directories for a multitude of verticals. We invested in creating a directory solution that would satisfy customers from a variety of industries. By focusing our effort on one product, we ensure that every customer benefits from thoughtful feature development and design evolution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5wmUtOjHkuTK6CN3yKM8x5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stay tuned to our product blog where we will discuss the evolution of this product, and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our site to learn more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/directories\"}},{\"nodeType\":\"text\",\"value\":\" about our Digital Directory product.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"directory","name":"Directory"}}}}},"pageContext":{"slug":"feature-101-kiosk-metrics-dashboard"}},
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