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    "result": {"data":{"contentfulComposePage":{"title":"Feature 101: Directory Voice Assist","seo":{"title":"Feature 101: Directory Voice Assist","description":"Mappedin's Directory Voice Assist is an audio-based assistant that provides a fast and touchless wayfinding experience on our Digital Directory product."},"content":{"author":"Nick Jessop","publishDate":"Aug 11, 2020","updatedAt":"Jan 18, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Directory Voice Assist is an audio-based assistant that provides a fast and touchless wayfinding experience on our Digital Directory product. Using convenient voice commands, shoppers can navigate a venue with simple phrases like “Where is the Apple Store?”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Voice command usage in software is on the rise and this method of interacting with a device is quickly becoming the norm for everything from mobile phones to speaker systems. Wouldn’t it be nice if you could expect the same experience in your shopping centre directory? What if finding directions was as easy as asking?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s newest feature is the Directory Voice Assist to do just that. A shopper can now walk up to our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and find what they’re looking for through simple questions. These voice commands, paired with our intuitive maps and wayfinding, provide a quick and convenient way for getting directions to all locations within a shopping centre. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4Flhtes9Pjt1VI4zoQhLYG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to increased convenience, Directory Voice Assist adds a whole new layer of accessibility and safety benefits to your directories. Getting useful information through voice commands allows you to interact with the Digital Directory without ever having to touch the screen. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How does it work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We have integrated the latest voice technology with our Digital Directory solution to enable the Voice Assist feature. This provides accurate word recognition and flexible methods of structuring questions so that users are free to ask away. Using the latest multi-array microphone hardware, Mappedin’s Voice Assist can pick up audio even in noisy environments. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Directory Voice Assist was created to simplify the wayfinding process for your visitors and we have designed it to ensure the privacy of your shoppers. Any data transmitted through this feature is encrypted and backed up by enterprise-grade security, availability, compliance and manageability offered through Microsoft’s Azure services. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To use this solution, shoppers simply need to approach the directory and activate the microphone with a wake phrase such as “Hey Directory.” There are visual indicators to show when the microphone is recording and audio will only be transmitted to servers once a wake phrase is heard. For transparency and ease-of-use, shopper voice requests are displayed on the screen. Both Mappedin’s directory product and voice feature support multiple languages so that we can provide all users with a straightforward and modern way of navigating the indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7uu78lrUC1rAw0peYtyYhN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer and user benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Have you ever asked someone for directions? You get a response quickly, but it’s not always easy to follow. Directory Voice Assist acts like a guest concierge, willing to give you clear and simple directions at any time. In a matter of seconds, you can be viewing a 3D map with intuitive step-by-step directions across multiple floors. This is the easiest way to find what you are looking for, fast. This feature can also be paired with Mappedin’s Mobile Pass where shoppers can send directions from the directory to their mobile devices and take them on-the-go. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The best part of Voice Assist is that your shoppers never have to touch the screen. Using voice commands means the end-to-end navigational experience is completely touchless. Given the increased complexities of COVID-19, this is especially important in creating a sense of safety as public spaces welcome back visitors. Voice Assist offers shoppers an alternative way to find what they’re looking for, but takes advantage of a Digital Directory that is conveniently placed at your mall and is always up-to-date with the latest venue data. Additionally, this provides another way of interacting with the touchscreen for users that might normally be unable to do so, offering a more inclusive experience for all types of shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By adding Voice Assist to your directories, you can make your shoppers more productive and satisfied while staying current with the latest technology. Contact us today to learn more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"4Flhtes9Pjt1VI4zoQhLYG","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/4Flhtes9Pjt1VI4zoQhLYG/d87934938721416b0460742430e877f8/mappedin-voice-assist.png","contentType":"image/png"}},{"contentful_id":"7uu78lrUC1rAw0peYtyYhN","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7uu78lrUC1rAw0peYtyYhN/5d4ce3213028c08044950fbc3fcc233d/mappedin_voice_assist_graphic.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png"}},"pdf":null,"relatedPosts":[{"title":"Product 101: Digital Directory","slug":"product-101-digital-directory","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Feb 13, 2020","updatedAt":"Jan 19, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Digital Directory is a branded and optimized digital signage solution that allows visitors to navigate with up-to-date digital maps.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our Digital Directory is the product that started it all. Created to showcase a digital indoor map; our directory provides an overview of a venue, indoor navigation and wayfinding, and the ability to explore and see amenities across an entire property. Visitors can then select a location and have the most efficient route mapped out for them. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What does the Digital Directory do? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory solution caters to multiple types of visitors. With a user-friendly interface, visitors can easily discover what’s available within a venue and navigate through best-in-class wayfinding and search.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In large complex buildings, finding a desired destination can be difficult. Having a dynamic indoor map and accurate wayfinding can increase overall satisfaction with the venue and showcase all available locations, as well as additional information like events and promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory features \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory’s features provide a full experience for a wide variety of users. From multi-floor wayfinding to Accessibility mode, the routes are optimized to get from start to finish quickly and intuitively.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Features include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive 3D Map\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimized Routing\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events and Promotions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advertisements\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Category Browse\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mobile Pass\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multilingual Support - Available across 10+ languages\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory is a white label product and is customizable for your brand colours and logo, ensuring a seamless branded experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer and user benefits \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Effective in multiple spaces, Directories have proven particularly successful in retail and mixed-use industries. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Based on a recent study to discover if the implementation of digital directories leads to increased sales, it was found that digital directories were positively linked to overall retail profitability. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The data gathered goes one step further for proving ROI. For users that come into a mall (specifically a destination mall), they are able to discover what is available, and being able to capitalize on driving their decisions is incredibly valuable. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From these interactions, brands can gain valuable insights on what visitors are looking for and selecting in different locations. All of these interactions are logged in the analytics dashboard.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The future of Digital Directories \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is commonplace to see providers coming up with custom directories for a multitude of verticals. We invested in creating a directory solution that would satisfy customers from a variety of industries. By focusing our effort on one product, we ensure that every customer benefits from thoughtful feature development and design evolution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5wmUtOjHkuTK6CN3yKM8x5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stay tuned to our product blog where we will discuss the evolution of this product, and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our site to learn more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/directories\"}},{\"nodeType\":\"text\",\"value\":\" about our Digital Directory product.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product 101: Digital Directory Redesign","slug":"product-101-digital-directory-redesign","content":{"__typename":"ContentfulBlogPost","author":"Shanae Vander Togt","publishDate":"Feb 25, 2020","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"All about the new-and-improved Mappedin Digital Directory. Learn what to expect with the relaunch and how we improved the user experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our Digital Directory product was originally designed to meet the needs of the search-first user and to showcase the map at the forefront. With the expansion of malls into experience-driven spaces, the product needed to provide both the utility of wayfinding and the discoverability of those experiences and services.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"User types \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When entering a venue, visitors have different objectives in mind. These objectives can be distilled down into several user classifications when interacting with a digital directory. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For the search-based users, they are looking to find things quickly. Enabling this within our UX allows for high usage numbers and getting people where they want to go efficiently, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"if\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" they know where they are going. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"On the other hand, discovery-based users want to know what is available to them; what there is to see and do within a space. Being able to drive their decisions provides huge value in turn to our customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"EvX2WLCuue29Crx2Ap5QG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We constantly look at best practices for design and usability and how they apply to our products. Seeing the evolution over the years, and reviewing old trends and accounting for new ones; we wanted to create an updated design that fit with the new digital strategies of our clients, and showcased their evolution as well as ours. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"And while our Digital Directory served the needs of our customers and their users alike, it was time for a refresh. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introducing Mappedin's new Digital Directory  \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With updates to the user interface and user experience, based on consolidated customer feedback, the new Digital Directory is an updated and innovative experience that allows venues to communicate information easily with their visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We put more emphasis on the customer brand, making it front and centre throughout the UI. The logo is now one of the biggest focal points on the start screen, and with the customizable font and colours, it allows for a branded experience that feels consistent with the rest of the property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60bSo2d73E1v1TINFNxjWp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"But that’s not all. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the official launch of the new Digital Directory product, we’ve taken the capabilities to the next level. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories and store listings \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories have been reorganized to a list view, rather than a grid. For ease-of-use, categories now appear in detail expansion menus. This allows users to see more at once with easier comparison. There are now child categories to filter down further, to help the user who doesn’t specifically know what they want, but does know what they are generally looking for. Store listings are also shown in one full list view, and organized alphabetically. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events and deals \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now accessible from the home screen, events and deals allow users to categorize and filter the mall in a completely different way. Designed with additional information, Event cards showcase what is happening at the mall and can show date-locked events as well as events that are ongoing at a property. These cards can be filtered by store or category for easier exploration. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Deals tab has also been updated with this view, showcasing the dates that a promotion is occurring to encourage the user to visit that store ‘before time runs out’. Users can see a preview of each card prior to expanding, as well as a link to jump to the store in question.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As users type, predictive results appear which minimizes the number of keystrokes necessary. Smart search allows visitors to search by category, amenity, location, or brand, to see results for that venue. It uses machine learning to improve results over time based on patterns, such as spelling mistakes. The keyboard also has a search icon that serves as an ‘Enter’ button, as we found that users often want to confirm their search to move to the next step. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Other new features include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quick Access buttons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Placed under the search bar, the quick access buttons allow for browsing stores, categories, deals & events, and any locations that have been selected by clients. These are customizable depending on what that property wants to highlight.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility mode: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Updated to include more height adjustments for better access to all users, accessibility mode creates a path to your destination that utilizes alternative routing and appropriate distances.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Animations: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Animations have been added to the design to help users better orient where they are and where they need to go.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These are just a few of the changes in the relaunch of the Digital Directory. Interested in learning more? \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our site or contact us for more information\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Feature 101: Directory Ads","slug":"feature-101-directory-ads","content":{"__typename":"ContentfulBlogPost","author":"Nick Jessop","publishDate":"Oct 5, 2021","updatedAt":"Jan 17, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads provide a simple way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out of Home (DooH) advertising to all screens throughout your portfolio in one simplified and centralized tool, making this a great alternative to more expensive advertising solutions in the market. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1gr1tLrXfXGU13CjQnmZKz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Out of Home Media \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To understand Mappedin’s approach to advertising and monetization, we must first take a look at DooH media.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"So what is DooH media? You’ve likely seen it before. It’s any kind of advertisement displayed on a digital screen in a public space. Everything from a TV in a waiting room to a giant screen in Times Square. Before DooH existed, advertisement was only placed on print which was referred to as simply Out of Home media (OOH). Where digital shines is the flexibility to showcase engaging content like video, schedule many different advertisements throughout the day, and use real-time data like weather to create truly dynamic campaigns. See a great \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"example\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=kyj-4nkOMv8\"}},{\"nodeType\":\"text\",\"value\":\" of this in a DooH campaign by Google, which leverages weather, location, and time of day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For advertisers, it’s a great way to target customers when they are away from their personal devices, showcase their product or service that can be purchased at a nearby retailer, or just to generally build brand recognition and trust. And for publishers, this can be a great way to garner additional revenue or become a main revenue stream for their venue. Both parties can benefit from the reduced costs of managing and installing print ads, the ability to showcase more varied content, and deeper analytics than was typically available before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Directory Ads?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With DooH as a common advertising method for property owners, the opportunity to showcase events, promotions, and other advertisements on an existing device at your venue is extremely beneficial.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The screens that run Mappedin’s Digital Directory product are just like any other screen where DooH campaigns would run. The main difference is we have our software running 24/7 to provide wayfinding to end-users. Advertisements placed on these screens are going to have engaged users walking up and interacting with them versus passive viewers you might typically have walking by advertisements. Because of this, Mappedin has integrated advertisements in a way in which benefits the advertiser with ample visibility for their content and at the same time doesn’t impede the experience for the end-user.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do Directory Ads work? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides out-of-the-box ad scheduling features directly within the CMS which offers you full control of the ads being shown and their timing. Depending on your advertising needs, there are two unique ad placements to choose from: a fullscreen overlay and a homepage banner. By combining digital ads with your directory interface, the resulting experience is both valuable to advertisers and user-friendly for visitors to your property.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Earn additional revenue: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads feature allows you to create an additional revenue stream for your business. Leverage your idle directory screens to provide placements directly for advertisers or retailers.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Display multiple content types: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Showcase both images and engaging videos within the same ad loop to capture the attention of visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sync from your CMS: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Automate your workflow by syncing your advertisements and promotions to Mappedin from your own CMS.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Impression tracking: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Use session data from Mappedin’s analytics to detect how many users saw the advertisements. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" To learn more about this feature or our other solutions, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.528114663726571,"src":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=120&h=79&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=240&h=157&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&h=314&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=720&h=471&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=960&h=628&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=1440&h=942&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=2772&h=1814&q=50 2772w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"product","name":"Product"},"topic":{"slug":"directory","name":"Directory"}}}}},"pageContext":{"slug":"feature-101-directory-voice-assist"}},
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