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    "result": {"data":{"contentfulComposePage":{"title":"VIA Outlets: Reducing Environmental Impact with Digital Maps","seo":{"title":null,"description":"As part of their sustainability strategy, VIA Outlets required a digital mapping solution that would reduce paper usage and decrease environmental impact."},"content":{"author":"Sofia Spagnuolo","publishDate":"Sep 16, 2021","updatedAt":"Jan 17, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As a part of VIA Outlet’s four-pillar sustainability strategy, they required a digital mapping solution that could give their customers a unique and premium shopping experience while promoting responsible consumption.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In 2014, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"VIA Outlets\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.viaoutlets.com/\"}},{\"nodeType\":\"text\",\"value\":\" acquired existing outlet centres across Europe and transformed them into premium fashion destinations. VIA Outlets is Europe's fastest-growing premium outlet shopping destination, with 11 centres across 9 European countries and over 1,100 stores.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6tY3cDYKB174KGYZyqjoCK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As a general initiative, VIA Outlets sought to mitigate their environmental impact and promote the wellbeing of their communities. One way to support this effort was the digitization of their outlet centre maps in order to reduce paper usage and their impact on the environmental. VIA Outlets required a digital 3D mapping solution that would accommodate their values of conscious consuming and rid of excess pamphlets and printed maps. They emphasized the importance of delivering a high-level mapping experience across their entire portfolio while being able to seamlessly manage maps all in one space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"VIA Outlets and Mappedin partnered to launch 3D maps across the fashion outlet portfolio. VIA Outlets has many Account Executives who each manage their respective venues across Europe. With Mappedin’s permission levels, VIA Outlets can allow access to each Account Executive and their team, creating a collaborative workspace in each individual venue. With venues spanning across nine different European countries, it was also important for VIA Outlets to find a provider that understood the importance of catering to a diverse user group. Mappedin’s platform supports many different languages for users to toggle between.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7HqQmzhSPwLO7v0BXfWDDo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" With the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\", VIA Outlets is able to deliver an enhanced and sustainable shopping experience to their visitors. This solution allows customers to navigate through the mall on their device, minimizing paper usage from printed maps. The Responsive Web App was easily integrated into VIA Outlets’ website, creating an environmentally friendly and seamless mapping solution for all eleven of their shopping centres.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60WzXa7yLqwqHP5uFsaRtG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" VIA Outlets uses Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" to make changes to their outlet maps. The Map Editor gives VIA Outlets an easy way to manage all of their spaces in one platform and their team utilizes the Map Editor’s user-friendly tools to update and edit their maps as the properties evolve, ensuring shoppers always have the most up-to-date information. Our CMS platform allows VIA Outlets to collaborate and assign permission levels to its team members so each centre map can be maintained by its own Account Executive. VIA Outlets can manage location data, event dates and details, and more in one centralized platform.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Result \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"VIA Outlets successfully digitized the maps of all 11 outlets and reduced their environmental impact using the Mappedin platform. Mappedin’s digital solutions gives VIA Outlets’ shoppers an enhanced and consumer-conscious shopping experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"“In order to fulfill our sustainability goals, we chose Mappedin to provide us with a reliable digital mapping experience that accommodated our needs perfectly. The platform is easy to use and making changes to our outlet maps is simple and effortless. We are able to provide a digital experience for our shoppers while committing to our goal of sustainability.”\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" - \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Ari Meira\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Group Digital, CRM, & Media at VIA Outlets\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin will continue to support VIA Outlets and their fast-growing premium shopping centres while keeping sustainability top of mind. Visit our website to learn more about our solutions for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"book a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today.  \",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"6tY3cDYKB174KGYZyqjoCK","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png","contentType":"image/png"}},{"contentful_id":"7HqQmzhSPwLO7v0BXfWDDo","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7HqQmzhSPwLO7v0BXfWDDo/4ff2f3e87e2817ddd6117a7ca1b99764/VIA_Outlets_Centre.png","contentType":"image/png"}},{"contentful_id":"60WzXa7yLqwqHP5uFsaRtG","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/60WzXa7yLqwqHP5uFsaRtG/c2150d046dc12850e04fe4cac3bb70cc/VIA_Outlets_Map_Group.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png"}},"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/sLWIaugPW6DcB7VJx6JPl/1bf1a6ec24eee0769ea88e64a01107df/VIA_Outlets_Case_Study.pdf"}},"relatedPosts":[{"title":"Improving Your Shopping Malls With Indoor Mapping","slug":"indoor-maps-uses-cases-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Jun 3, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps do more than just help shoppers get from point A to point B. Learn how indoor maps can benefit shopping malls and the shoppers that frequent them.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7fC7srWuSrTZmTqoNkRSDC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Map Use Cases: Shopping Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When you’re making your way to a shopping mall, navigation is straightforward. All you need to do is grab your phone and open a GPS app.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"However, the case isn’t the same for indoor navigation. In especially large malls, the sheer number of stores and confusing layouts can make it hard to find your way. And while static map boards may help people navigate an indoor space, they’re not always easy to read and follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor mapping solutions like Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" can fix that problem. In fact, indoor mapping does more than just allow visitors to navigate – they have a myriad of other uses, from increasing accessibility to facilitating promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Read on to find out how your shopping mall can benefit from indoor mapping. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding is a combination of navigation aids and information systems that help someone to find their way to a particular place. It encompasses many disciplines – architecture, landscaping, lighting, signage, and graphic design, to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor wayfinding uses elements such as indoor maps and building directories to help visitors navigate. Color coding and clustered signage are also used to assist people in getting around extensive, complex facilities like transport terminals or office buildings. For shopping malls, indoor mapping makes it easier for shoppers and visitors to get step-by-step directions to their desired store.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding for Shopping Malls \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the context of retail spaces, wayfinding does more than allow customers to navigate. Good \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding in shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help people find specific retail stores and create an efficient shopping route.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Plus, customers won’t just find their way to their favourite department stores – they’ll also be notified of ongoing promotions. You can set up notifications to trigger when they pass certain areas, like discount vouchers for a nearby restaurant. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1S97OpabDqAP2HnCsV6qLz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way Pathing \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Malls are designed for the shopper, not for the store. Most malls are built with a one-way layout that allows shoppers to enter and exit without weaving around obstacles. This design reduces congestion in back hallways and helps shoppers find their way to different retail and grocery stores. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way pathing via an indoor mapping solution ensures that shoppers don't get lost. It can help keep your shoppers from getting too frustrated or disoriented by providing them with clear directions from point A to point B. This type of wayfinding is beneficial for first-time visitors since it gives them clear, unambiguous instructions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-destination Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"People rarely visit a shopping center for just one thing. While one-way pathing can help new shoppers go from the entrance to the store they want, what if shoppers want to visit different stores? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where multi-destination wayfinding comes in. With an indoor mapping solution, shoppers can create a route that goes through multiple stores. Their path will be optimized, helping them save time and energy with the most convenient route possible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Drive Additional Traffic to Your Website/Mobile App \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another benefit that mall owners can get from indoor mapping solutions is extra online traffic. Most digital maps are accessed through shoppers’ mobile devices, so you can drive more traffic to your website or shopping mall app by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"hosting your maps there\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to increasing visitors to your website and improving the user experience, your website can be an information hub. Shoppers can find store information and plan out their shopping journey before even stepping foot in your mall. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Touchless Directions with Kiosk QR Code\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding kiosks are often used in conjunction with the mall’s mobile app or website. Using QR codes, shoppers can easily get directions to their destination store without going through complicated menus.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To get touchless directions, shoppers can simply scan a QR code to open the map in the browser of their mobile phone. For shoppers that have a hard time remembering directions, they can bring them on-the-go after building their route at a kiosk. The kiosk will generate a QR code that customers can scan using their phone to receive the directions. Combined with indoor positioning technology, this works just like a GPS app that can provide real-time location updates during the shopper’s journey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping and Mall Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Implementing location technologies can provide a better customer experience for the shopper. Here are three ways that location-based services can help customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Highlight Amenities/Services\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to shops, mall amenities are just as important to shoppers. Hygiene-related facilities like hand sanitizer stations and bathrooms are especially essential because they’re often needed urgently. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning systems, shoppers can get the fastest route to the amenity closest to them. This eliminates the need to search for physical signage or go halfway across the mall to get to the washroom they are familiar with. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Designing malls with accessibility in mind is always a good idea. However, to make sure your mall accommodates shoppers that need them, you need to make disability-friendly routes more visible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping platform can provide shoppers with an accessible route. If they choose that option, the mapping software will build a path that prioritizes elevators over escalators and stairs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, lines can take up a lot of space. Indoor maps can offer line and space management options that allow shoppers to make reservations and save their spots in a line. This way, they can avoid the frustration of waiting for long periods of time, and you can save space (and encourage safe shopping) by eliminating crowded, physical lines. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promotional Uses \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promoting goods and services in innovative ways helps your tenants and shoppers. Here are three examples of how indoor mapping technologies can help diversify your mall’s promotional methods. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-store Promotion for Shops and Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the benefits of having indoor mapping solutions is that you can promote a sale or discount and tell shoppers where to enjoy them. For instance, you can promote a discount at one of your mall’s restaurants while giving directions to its location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote Events\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Not all shoppers are aware of the events happening at your mall. Indoor mapping can help notify them of future events and even give them the chance to reserve tickets or register! You can also notify shoppers of events that are currently happening to attract more attention.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity Marketing\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Everyone’s shopping routes are different. With proximity marketing, you can set up notifications that alert shoppers whenever they walk past certain stores. This notification can contain discount vouchers or other promotional items that may attract them to visit stores they didn’t initially plan to visit.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Added Services \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps can improve the whole shopping experience from start to finish. With developments in positioning systems, your app can even help shoppers before they step foot in your mall!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Parking Spot\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Parking can be one of the most frustrating parts of the shopping experience. Thankfully, your mobile app can help shoppers find empty spots in your parking lot, so they don’t waste time searching for it themselves. In addition to that, the app can also save their parking spots so customers can easily find their way back to their car without getting lost. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside Pickup \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside pickups are a staple of post-pandemic life. Indoor mapping solutions improve on it further by making the experience even more accessible. Working with your tenants, shoppers can request a curbside pickup through the app and get a notification when they should leave.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the shopper makes their way to the mall, your tenant will get an ETA so they can prioritize their order. Once they arrive, shops can immediately deliver their purchases to the shopper’s car. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By making the process as seamless and simple as possible, you can reduce dwell times and drive down parking lot congestion from cars waiting for curbside pickups. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Data and Integrations \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based services for shopping centers don’t just benefit shoppers. As a mall manager, you can glean important insights from the data you gather as well. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopper Insights and Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor mapping data, you can receive insights into how shoppers use the shopping mall maps. Are they more likely to search for a location or browse categories? How many shoppers search for \\\"hats\\\" and then select a specific location? If enough shoppers are searching for a specific retailer that isn't available at your mall, you might recognize the demand for that location and lease out a space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From the data, you can further understand shopper intent and behavior. In turn, this data can be used to make more informed decisions when developing or renovating your mall’s layout. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations With Conversational AI\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to build AI chatbots for your mall app or website, location data from indoor mapping software can be a gold mine of resources. By providing your AI with real shopper behavior data, you can improve its ability to answer your shoppers’ questions.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Improving Customer Experience With Indoor Maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can benefit various industries, including international airports and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"office buildings\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-offices\"}},{\"nodeType\":\"text\",\"value\":\". Recent developments in indoor mapping and positioning technologies have made them incredibly indispensable for shopping malls.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can benefit from the convenience provided by mapping services, from locating their favorite store to building a shopping route. Meanwhile, you can benefit from the data and insights gathered from the software. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With years of industry experience, Mappedin is ready to take your shopping mall navigation to the next level. Our professional services can help make shopping more fun and delightful for your shoppers. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to get started! \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"4 Advantages to Using Digital Maps in Retail Stores","slug":"4-advantages-to-using-digital-maps-in-retail-stores","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Jul 14, 2020","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Imagine your retail store could offer the same advantages as e-commerce, along with the benefits of brick and mortar shopping. From locating products with a few keystrokes to personalized offers and optimized operations, here are four advantages that digital maps provide to both retailers and their shoppers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3HpOTYka2DV8wNiuzU4nOC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Empowering in-store shoppers \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers arrive at your retail store with varying degrees of product knowledge and different types of shopping lists. Some know exactly what items they need, even down to the brand (e.g. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Cuisinart Kettle\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"), others know generally what store departments to look in (e.g. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Kitchen Small Appliances\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"), while some arrive without a list and looking for inspiration on what to purchase. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital map can help each of these shopper types. With information at their fingertips, shoppers can search, navigate, and discover everything your retail store has to offer. From category listings to a powerful AI-driven search, 3D interactive maps, and more, gone are the days of lost, confused, and frustrated shoppers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1qKS5gXTIureNlQCpMJJcL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sephora.com/ca/en/beauty/mobile?country_switch=ca\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sephora\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.homedepot.ca/en/home/mobile-app.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Home Depot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" have invested in robust mobile apps that allow their customers to review product information and receive personalized offers. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow retail stores to integrate their custom indoor map experiences with existing shopper applications and in turn, provide an end-to-end experience.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Efficiencies for store associates\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not only does a digital map platform help shoppers, it provides flexibility and operational efficiencies to retail stores and their associates. One benefit to retail stores is the ability to maintain your store layouts with a map management platform. A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital map editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" offers a quick and easy way for associates to update store floor plans, product details, or stock information. Once these items have been updated and saved, changes are reflected in real-time on the shopper-facing map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with the editor platform, associates are able to take advantage of the digital store map. The same interactive map used by shoppers can be used for employees stocking shelves or packing online orders, providing them with the most efficient route through the store. In many cases, shoppers are able to use a digital map to find product details and their location in the store, freeing up your associates to make product recommendations, stock shelves, and perform other high-value operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5obVOkKj5Z5eodwDAm4VTE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Targeted messaging and promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shopper experience can be further enhanced when accurate digital maps are used with indoor positioning systems (IPS). Users can utilize turn-by-turn directions and see their precise location within a store. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-real-time-web-positioning\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"real-time positioning for web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provides this experience without the additional investment in IPS hardware. Along with providing detailed location information, IPS provides another way to communicate with your customers. When paired with proximity marketing, you can send targeted messages to users to notify them if an item from their shopping list is sold out or if nearby products are on promotion. This added touchpoint with shoppers can prove extremely valuable. In fact, in-store incentives like coupons, special deals, and one-time offers make users \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.shopify.ca/retail/6-reasons-to-invest-in-your-own-retail-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"78% more likely\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to take advantage of an in-store offer if it is presented to them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. Gather retail customer insights\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As shoppers browse categories, search for products, and navigate within a venue, retail stores gain data to help them better serve their customers. A mapping \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytics dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can show valuable insights such as top category selections, search trends over a specific time period, how customers are engaging with digital promotions, and more. Examine visual reports or export the raw data to review in combination with the volume of data already available to retailers. These additional insights can help make informed businesses decisions about your store and catering to shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5ASZQramNYIelvIJ6zKbIp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A store map helps shoppers understand what departments and products are available and where to locate them. A digital map platform, however, offers this benefit along with many others to shoppers, retail stores, and their associates. In a space where Customer is King, simple navigation, easy-to-access product information, and personalized offers help to provide a shopping experience that is enhanced and seamless. For more information on Mappedin’s indoor mapping solutions for retail, contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about Mappedin's retail store mapping software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5108593012275733,"src":"//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=120&h=79&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=240&h=159&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=480&h=318&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=720&h=477&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=960&h=635&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=1440&h=953&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/3HpOTYka2DV8wNiuzU4nOC/e9675eea86a056c4f6c57984280d6304/moma-retail-store-2-2.jpg?w=1600&h=1059&q=50 1600w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"5 Benefits of Digital Maps in Shopping Malls","slug":"5-benefits-of-digital-maps-in-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Aug 6, 2020","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping in a mall has always been an experience. For some, it is a chance to get out of the house or a local and convenient place to pick up some new items. Others might make a day trip to visit their favourite retailers. Owners and operators of shopping malls continually find ways to incorporate digital aspects into their physical spaces to offer an improved and intuitive shopper experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps are one way to do this. They provide instant access to information so shoppers can find their destination with ease. They can also enhance the shopper experience before your customers even arrive. An interactive mall map on your website allows shoppers to pre-plan their route, even down to the parking lot that is closest to their ideal entrance. Here are five benefits to using digital maps in shopping malls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"OTF6N0PoMk9XzzICPwZFB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate mapping experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As the world goes increasingly more digital, shoppers have come to expect seamless digital experiences wherever they go. The three largest outdoor mapping applications have a combined total of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.thezebra.com/stories/waze-vs-apple-maps-vs-google-maps/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"200+ million active users\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". People have grown accustomed to having accurate location information at their fingertips. Digital maps are intuitive and more importantly, allow businesses to keep their location information up-to-date. If your mall is undergoing renovations, closing certain areas for cleaning or maintenance, leasing available units, promoting a pop-up store, or facing any other temporary change, a digital map platform allows you to relay this information to your customers. By implementing an accurate map, you can greatly reduce shopper confusion and frustration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Powerful search and discovery\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A map of your shopping mall helps shoppers to easily understand the layout. An interactive map goes one step further and allows users to zoom, pan, and rotate to see all of the stores and services that are available at your venue. Category listings are another way to showcase your retailers and adding location details can help customers make informed decisions. For a seamless omnichannel experience, shopping malls can even \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/return-to-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"highlight Curbside Pickup\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" locations on their maps. A powerful search feature can assist different types of shoppers, from the ones that have a specific store or product in mind, to those that are hoping to browse your venue for some product inspiration. Mappedin’s Smart Search, for example, is an AI-driven tool that offers predictive results and allows shoppers to search by store, brand, or product. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A branded and unified experience \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customize your property maps with branding to be consistent with other digital or in-person experiences that your customers are interacting with. A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital mapping platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows shopping malls to deploy their venue maps across devices, including large digital directory displays, mobile applications, or a responsive web browser. Your team can remove duplicate work and slow processes with a robust Map Editor suite. Any edits to your mall maps can be made in one centralized editor but deployed in real-time across all of your map and wayfinding experiences. This approach provides customers with the most up-to-date version of your property maps, regardless of device. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1i2G7RBpw4aRJmzZcMt1s7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Highlight events and promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can further enhance the visitor experience by showcasing relevant deals, events, or promotions that are happening around your venue. Manage dates, locations, event details, and more in the Map Editor so that your shoppers can focus on the current information. Events and promotions can be added to your mall mobile applications with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and integrate with indoor positioning technology to enable push notifications as shoppers travel through your venue. Alternatively, highlight this information with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" display so that it is front-and-centre for shoppers entering your building. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1hoTVjyvfLvknjIxT2sxKx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopper insights and analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Unlike static maps and other signage, digital platforms can show proven return on investment and allow businesses to collect valuable insights on their shoppers. An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytics Dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can reveal the most popular searches and category selections, common language selections, device usage, session length, and much more. A favourite report of Mappedin customers is Missed Searches which show the locations, categories, and brands your visitors are looking for that don’t currently exist at your venue. This report can help identify potential areas for investment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"24PAvZNymH2HMZsNPU9V8\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital mapping platform can greatly improve efficiencies for shopping malls as well as their visitors. As shoppers come to expect a seamless and often digitized experience, digital maps provide them with easy-to-access information and simple navigation. For mall owners and operators, digital maps are an additional touchpoint with their customers, provide valuable data and insights, and streamline the process for creating and maintaining shopping mall maps.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our indoor mapping solutions for shopping malls, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAEAsMDgwKEA4NDhIREBMYKBoYFhYYMSMlHSg6Mz08OTM4N0BIXE5ARFdFNzhQbVFXX2JnaGc+TXF5cGR4XGVnY//bAEMBERISGBUYLxoaL2NCOEJjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY//AABEIAA0AFAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABAECBf/EACMQAAIBBAEEAwEAAAAAAAAAAAECAwAREiEEBTFBURQiMmH/xAAVAQEBAAAAAAAAAAAAAAAAAAACA//EABgRAAMBAQAAAAAAAAAAAAAAAAABERJB/9oADAMBAAIRAxEAPwCOhcyQwlPqXiQtG19rqmY+S00UzTOxyZcsSBls6JOrfwXqvGssYijUIGjb8i3qlOkO08nIVHeN1IGWV/JPap64OCs8Hy53ZZEAQ4afRt5HuitozSAkWiYAm2SXsL9u9FFpjUh//9k=","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"company","name":"Company"},"topic":{"slug":"customer-examples","name":"Customer Examples"}}}}},"pageContext":{"slug":"via-outlets-reducing-environmental-impact-with-digital-maps"}},
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