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    "result": {"data":{"contentfulComposePage":{"title":"PlusCity: Seamless Interactive Shopping Maps Across Web and Mobile","seo":{"title":null,"description":"With a single platform to efficiently manage their mapping solutions, PlusCity ensures that visitors have access to up-to-date information, consistent mapping experiences, and easy navigation from any device!"},"content":{"author":"Lucy Bragg","publishDate":"Mar 10, 2022","updatedAt":"May 19, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To help shoppers navigate through their expansive shopping centre, PlusCity uses Mappedin’s Responsive Web App and Mobile SDK to display interactive digital maps on their website and mobile app.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a single platform to efficiently manage their mapping solutions, PlusCity ensures that visitors have access to up-to-date information, consistent mapping experiences, and easy navigation from any device!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.pluscity.at/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"PlusCity\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a large shopping, lifestyle, and entertainment centre in Pasching, Austria. Spanning several floors, the mall features approximately 220 shops, including 48 diverse dining options, a movie theatre, and a children’s playground. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"IIHZH8eiePHcp9zbnX2bd\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With an exciting and vibrant atmosphere, PlusCity provides exceptional entertainment and first class shopping. To accentuate this, they wanted to create a seamless and digitized mapping experience to showcase on their website and mobile app. This way, visitors would have a tool to access directions and information on stores, events, amenities, and everything in between, from any device.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meanwhile, on the backend, this provides PlusCity owners and operators with additional touchpoints to gather valuable data and insights on customer behaviours and preferences, while streamlining the process for creating and maintaining their shopping centre maps. As an expansive space, it was crucial for PlusCity to find a mapping provider that could support their large venue and simplify map management. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition, with the shopping centre based in Austria, they were hoping to find a platform that would provide German translations. Mappedin works with some of the largest property portfolios globally, and was keen on helping PlusCity bring their vision to life.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Language Support:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" To fully support PlusCity customers, Mappedin placed an emphasis on providing language support and German translations for all implementations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.pluscity.at/uebersichtsplan#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" integrated on their website, PlusCity is able to provide guests with an interactive digital asset to search and discover the entirety of their shopping centre, including entertainment, shops, dining options, and amenities. The map features outdoor locations such as parking and nearby stores, includes store logos, and was customized to match PlusCity’s branding, ensuring a seamless experience for visitors. Shoppers can simply click on locations to view store descriptions, operating hours, phone numbers, social media accounts, and photos, and populate step-by-step directions directly to their destination.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6Kazup6FQ6A1oRCMTkeiwC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mobile SDK:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" In addition, PlusCity uses \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Mobile SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to host their shopping centre map in the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.pluscity.at/pluscity-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"PlusCity mobile app\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", delivering a consistent experience across web and mobile. Visitors can search and access directions and information on-the-go directly from the mobile app, regardless of their device. Even more, PlusCity can make changes to their map in real-time, and push those changes live to both their mobile app and website, simplifying map management and maintenance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Result  \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through the usage of Mappedin products, PlusCity is able to display seamless interactive digital maps across web and mobile, complementing their first class shopping experience. Guests can access quick and easy navigation along with up-to-date shopping centre information, enhancing and simplifying their next visit at PlusCity. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“We are impressed with the suite of Mappedin products and services, most notably the flexibility and customizability of the Mobile SDK. Mappedin also exceeded our expectations by providing language support and German translations for our mapping solutions across web and mobile.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"- Mr Heidenhofer\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", Commercial Director at PlusCity\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you’re considering the benefits of an indoor mapping solution to amplify your venue and simplify map management, contact us today and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". We’d love to show you why Mappedin is the leading platform for indoor spatial data management, digitizing venues, and building best-in-class indoor mapping experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"IIHZH8eiePHcp9zbnX2bd","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg","contentType":"image/jpeg"}},{"contentful_id":"6Kazup6FQ6A1oRCMTkeiwC","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6Kazup6FQ6A1oRCMTkeiwC/7c6c9dc4dd184a4cbe0abcf30d44ddff/first_one.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg"}},"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/2JmQefAxk3HYrGrmmF56zI/8b1ee810df015ab4811b89051bef0bcb/PlusCity_Case_Study.pdf"}},"relatedPosts":[{"title":"Improving Your Shopping Malls With Indoor Mapping","slug":"indoor-maps-uses-cases-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Jun 3, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps do more than just help shoppers get from point A to point B. Learn how indoor maps can benefit shopping malls and the shoppers that frequent them.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7fC7srWuSrTZmTqoNkRSDC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Map Use Cases: Shopping Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When you’re making your way to a shopping mall, navigation is straightforward. All you need to do is grab your phone and open a GPS app.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"However, the case isn’t the same for indoor navigation. In especially large malls, the sheer number of stores and confusing layouts can make it hard to find your way. And while static map boards may help people navigate an indoor space, they’re not always easy to read and follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor mapping solutions like Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" can fix that problem. In fact, indoor mapping does more than just allow visitors to navigate – they have a myriad of other uses, from increasing accessibility to facilitating promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Read on to find out how your shopping mall can benefit from indoor mapping. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding is a combination of navigation aids and information systems that help someone to find their way to a particular place. It encompasses many disciplines – architecture, landscaping, lighting, signage, and graphic design, to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor wayfinding uses elements such as indoor maps and building directories to help visitors navigate. Color coding and clustered signage are also used to assist people in getting around extensive, complex facilities like transport terminals or office buildings. For shopping malls, indoor mapping makes it easier for shoppers and visitors to get step-by-step directions to their desired store.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding for Shopping Malls \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the context of retail spaces, wayfinding does more than allow customers to navigate. Good \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding in shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help people find specific retail stores and create an efficient shopping route.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Plus, customers won’t just find their way to their favourite department stores – they’ll also be notified of ongoing promotions. You can set up notifications to trigger when they pass certain areas, like discount vouchers for a nearby restaurant. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1S97OpabDqAP2HnCsV6qLz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way Pathing \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Malls are designed for the shopper, not for the store. Most malls are built with a one-way layout that allows shoppers to enter and exit without weaving around obstacles. This design reduces congestion in back hallways and helps shoppers find their way to different retail and grocery stores. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way pathing via an indoor mapping solution ensures that shoppers don't get lost. It can help keep your shoppers from getting too frustrated or disoriented by providing them with clear directions from point A to point B. This type of wayfinding is beneficial for first-time visitors since it gives them clear, unambiguous instructions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-destination Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"People rarely visit a shopping center for just one thing. While one-way pathing can help new shoppers go from the entrance to the store they want, what if shoppers want to visit different stores? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where multi-destination wayfinding comes in. With an indoor mapping solution, shoppers can create a route that goes through multiple stores. Their path will be optimized, helping them save time and energy with the most convenient route possible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Drive Additional Traffic to Your Website/Mobile App \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another benefit that mall owners can get from indoor mapping solutions is extra online traffic. Most digital maps are accessed through shoppers’ mobile devices, so you can drive more traffic to your website or shopping mall app by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"hosting your maps there\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to increasing visitors to your website and improving the user experience, your website can be an information hub. Shoppers can find store information and plan out their shopping journey before even stepping foot in your mall. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Touchless Directions with Kiosk QR Code\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding kiosks are often used in conjunction with the mall’s mobile app or website. Using QR codes, shoppers can easily get directions to their destination store without going through complicated menus.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To get touchless directions, shoppers can simply scan a QR code to open the map in the browser of their mobile phone. For shoppers that have a hard time remembering directions, they can bring them on-the-go after building their route at a kiosk. The kiosk will generate a QR code that customers can scan using their phone to receive the directions. Combined with indoor positioning technology, this works just like a GPS app that can provide real-time location updates during the shopper’s journey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping and Mall Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Implementing location technologies can provide a better customer experience for the shopper. Here are three ways that location-based services can help customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Highlight Amenities/Services\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to shops, mall amenities are just as important to shoppers. Hygiene-related facilities like hand sanitizer stations and bathrooms are especially essential because they’re often needed urgently. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning systems, shoppers can get the fastest route to the amenity closest to them. This eliminates the need to search for physical signage or go halfway across the mall to get to the washroom they are familiar with. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Designing malls with accessibility in mind is always a good idea. However, to make sure your mall accommodates shoppers that need them, you need to make disability-friendly routes more visible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping platform can provide shoppers with an accessible route. If they choose that option, the mapping software will build a path that prioritizes elevators over escalators and stairs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, lines can take up a lot of space. Indoor maps can offer line and space management options that allow shoppers to make reservations and save their spots in a line. This way, they can avoid the frustration of waiting for long periods of time, and you can save space (and encourage safe shopping) by eliminating crowded, physical lines. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promotional Uses \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promoting goods and services in innovative ways helps your tenants and shoppers. Here are three examples of how indoor mapping technologies can help diversify your mall’s promotional methods. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-store Promotion for Shops and Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the benefits of having indoor mapping solutions is that you can promote a sale or discount and tell shoppers where to enjoy them. For instance, you can promote a discount at one of your mall’s restaurants while giving directions to its location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote Events\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Not all shoppers are aware of the events happening at your mall. Indoor mapping can help notify them of future events and even give them the chance to reserve tickets or register! You can also notify shoppers of events that are currently happening to attract more attention.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity Marketing\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Everyone’s shopping routes are different. With proximity marketing, you can set up notifications that alert shoppers whenever they walk past certain stores. This notification can contain discount vouchers or other promotional items that may attract them to visit stores they didn’t initially plan to visit.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Added Services \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps can improve the whole shopping experience from start to finish. With developments in positioning systems, your app can even help shoppers before they step foot in your mall!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Parking Spot\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Parking can be one of the most frustrating parts of the shopping experience. Thankfully, your mobile app can help shoppers find empty spots in your parking lot, so they don’t waste time searching for it themselves. In addition to that, the app can also save their parking spots so customers can easily find their way back to their car without getting lost. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside Pickup \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside pickups are a staple of post-pandemic life. Indoor mapping solutions improve on it further by making the experience even more accessible. Working with your tenants, shoppers can request a curbside pickup through the app and get a notification when they should leave.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the shopper makes their way to the mall, your tenant will get an ETA so they can prioritize their order. Once they arrive, shops can immediately deliver their purchases to the shopper’s car. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By making the process as seamless and simple as possible, you can reduce dwell times and drive down parking lot congestion from cars waiting for curbside pickups. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Data and Integrations \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based services for shopping centers don’t just benefit shoppers. As a mall manager, you can glean important insights from the data you gather as well. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopper Insights and Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor mapping data, you can receive insights into how shoppers use the shopping mall maps. Are they more likely to search for a location or browse categories? How many shoppers search for \\\"hats\\\" and then select a specific location? If enough shoppers are searching for a specific retailer that isn't available at your mall, you might recognize the demand for that location and lease out a space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From the data, you can further understand shopper intent and behavior. In turn, this data can be used to make more informed decisions when developing or renovating your mall’s layout. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations With Conversational AI\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to build AI chatbots for your mall app or website, location data from indoor mapping software can be a gold mine of resources. By providing your AI with real shopper behavior data, you can improve its ability to answer your shoppers’ questions.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Improving Customer Experience With Indoor Maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can benefit various industries, including international airports and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"office buildings\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-offices\"}},{\"nodeType\":\"text\",\"value\":\". Recent developments in indoor mapping and positioning technologies have made them incredibly indispensable for shopping malls.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can benefit from the convenience provided by mapping services, from locating their favorite store to building a shopping route. Meanwhile, you can benefit from the data and insights gathered from the software. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With years of industry experience, Mappedin is ready to take your shopping mall navigation to the next level. Our professional services can help make shopping more fun and delightful for your shoppers. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to get started! \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Wayfinding SDK - Indoor Mapping for Shopping Malls","slug":"wayfinding-sdk-malls","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Feb 14, 2022","updatedAt":"Feb 14, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps enhance the shopping experience for visitors and provide new efficiencies for mall owners and operators. With Mappedin’s SDKs, shopping malls can build completely custom indoor mapping experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"015UI3YXsZ1Xzs5MI4dlUo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding SDK - Indoor Mapping for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Mapping & Wayfinding SDK for Smart Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions for shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" improve the shopper experience, boost visibility of your tenants, and increase internal efficiencies. Our mapping and wayfinding SDKs allow shoppers to search and discover the retailers and services available at your shopping mall while delivering valuable insights back to your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do Wayfinding SDKs Work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile and Web SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow you to build a completely custom and accurate navigation experience, regardless of industry or use case. Our SDKs encompass a wide variety of components and features required to easily integrate mapping into any application. Wayfinding SDKs provide developers with a flexible solution to create unique digital experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages for Developers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With 24/7 support, how-to guides, sample applications, comprehensive API documentation, and access to Release Roadmap and Version Migration Guides, Mappedin ensures that you have the tools required to build a powerful and seamless wayfinding experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's SDKs are highly integrable with other datasets and integrations, and we offer developers the flexibility to use React Native for Android and iOS devices through the same platform. This makes SDKs easily accessible to all, and can be a more cost efficient option with fast development incentives. Mappedin's dedication to the customer experience ensures a continual improvement of our developer tools and an expansion of SDK capabilities.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of Indoor and Outdoor Mapping SDK for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps enhance the shopping experience for visitors and provide new efficiencies for mall owners and operators. There are several \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/5-benefits-of-digital-maps-in-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"benefits to using indoor outdoor shopping mall maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", including accurate mapping experiences, powerful search and discovery, a branded experience, highlighting events and promotions, and gleaning valuable shopper insights from map analytics. In addition to these benefits, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-api-sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding SDKs and APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" have a number of their own compelling features.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oTc4g3khYy79NRVUmoelc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"World-Class Accuracy\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To provide the most accurate and efficient route for users, wayfinding SDKs can be used in conjunction with positioning infrastructure to determine the precise location of a device within a venue and populates turn-by-turn directions to your desired destination. This accuracy provides advanced mall navigation with an experience similar to that of Apple or Google Maps, wherein shoppers can quickly assess their “you are here” location within the venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step-by-Step Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By incorporating \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning technology\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" within your venue, you can enable step-by-step navigation for shoppers and ensure a seamless 3D wayfinding experience. For multi-story malls, turn-by-turn directions also detect the current floor of a shopper and developers can incorporate an automatic floor switch into the digital mapping solution for users as they navigate through the venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Zero-Latency\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls using Mappedin SDKs can enjoy real-time updates from both the Mappedin CMS and third party data syncs. For example, when edits are made in the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Creator\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", such as adding a pop-up store, or changing the hours of a particular retailer, these changes are quickly reflected on the front-end mapping solution. Similarly, for customers using their own CMS to update location data, Mappedin’s SDKs and APIs pull real-time updates to reflect those changes.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Points-of-Interest (POIs)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mall owners and operators have complete control of relevant points of interest (POIs) displayed across the wayfinding maps. Using the SDK, customers can also choose to highlight popular or important amenities, such as washrooms, security, fire exits, and so on. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Intuitive wayfinding can help shoppers locate products, brands, and retailers across your mall but indoor mapping is not limited to the retail industry. Wayfinding SDKs can be used to help \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-indoor-mapping-for-universities-and-colleges/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"students navigate university and college campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", employees locate meeting rooms in their office, patients find specific departments in a hospital, and much more. Mappedin’s flexible platform enables you to build mapping solutions for a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"variety of use cases\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"uvn07uhnhOOmQCPhUzZ4G\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advanced Accessibility\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Creating an indoor navigation solution that is accessible to all is extremely important. Mappedin's products have been deployed globally, and we strive to support as many languages as possible to ensure inclusivity across your shopping centres. You can better accommodate students by enabling them to set their language preferences on the campus map. With Mappedin's Accessibility Mode, indoor maps can provide users with accessible routes that prioritize elevators and ramps over stairs and escalators.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Your Map in Your Mobile, Web, and Kiosk Apps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By creating an indoor mapping experience through Mappedin’s SDKs, you are not limited to specific devices when building your indoor navigation application. Wayfinding SDKs can be used to deploy custom shopping mall maps across mobile, web, and kiosk apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been leveraged to build applications across platforms. Whether you want to create custom kiosk wayfinding signage across your venue or a mobile or web application, the Web SDK is what Mappedin’s own pre-built applications are built on, meaning its capabilities are constantly expanding. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"iOS & Android SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For shopping malls hoping to integrate mapping into their mobile applications, such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/cadillac-fairview-using-mappedins-mobile-sdks-for-optimized-navigation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cadillac Fairview\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/simon-delivering-a-high-end-mobile-shopping-experience/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", a Mobile SDK is often the best choice. Customers can choose to build their experience using Mappedin's iOS and Android SDKs, or they may opt to use the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to build once and deploy across both device types. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1C1BPY79Btat2tA1UR8B44\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Make the Most of our Wayfinding SDK for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution across your shopping centres without worry. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More About Wayfinding SDK for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mall management software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" makes it easy to manage your digital maps as well as retailers, restaurants, shops, and their location details. Our SDKs provide intuitive wayfinding and allow visitors to make the most of their shopping trip to your centre. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For further documentation on our SDKs and APIs, visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Developer Portal\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To start \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"improving your shopping malls with indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or to book a free demo, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAEAsMDgwKEA4NDhIREBMYKBoYFhYYMSMlHSg6Mz08OTM4N0BIXE5ARFdFNzhQbVFXX2JnaGc+TXF5cGR4XGVnY//bAEMBERISGBUYLxoaL2NCOEJjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY//AABEIAA0AFAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAAAwUC/8QAJRAAAgEDAgUFAAAAAAAAAAAAAQIDAAQREiEFEyJhgTEyQVGh/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQAC/8QAFxEBAQEBAAAAAAAAAAAAAAAAABIhEf/aAAwDAQACEQMRAD8AoQXFxJEtxNbSwyHp6ZAuoeud9qFuo5WeTlamQjdyhPg+fmsQSyX8Amm0HmEgArkIB9UlLdrWZ05upWw2AgXBz2rOnCr3iEq3LCRpFbPtyBjfuaKqWkguoNc6I7qzIWKjfSSM/lFM9Vv/2Q==","aspectRatio":1.498431444916036,"src":"//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=1440&h=961&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Marina Mall: Increasing Online Engagement","slug":"marina-mall-increasing-online-engagement","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"May 20, 2021","updatedAt":"Jan 13, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As part of their website rebrand, Marina Mall worked with Mappedin to implement a cost-effective mapping solution that drives online traffic and provides a seamless digital experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Marina Mall is a leading shopping destination in Abu Dhabi, geographically located in one of the city’s most prominent districts. With 5 floors, the total size of Marina Mall is 235,000 sq meters, or approximately 44 football fields.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6S80wiofMTu6yfm285HEzX\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While undergoing a website redesign, Marina Mall was looking for a cost-effective mapping solution that would not only increase online traffic, but stand out from other competitors in the mall space. By showcasing interactive maps on their website, they wanted to deliver a high-end experience that would allow visitors to explore the entirety of their property.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Marina Mall also emphasized the importance of finding a mapping platform that allowed them to easily manage and edit their maps. With their property spanning 5 floors, they wanted a user-friendly tool that permitted collaboration between users. This way, edits to their maps can be done swiftly and efficiently, ensuring that visitors are presented with the most up-to-date information regarding new additions, the location of retailers and services, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Marina Mall implemented Mappedin’s\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Responsive Web Application\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to deliver an enhanced digital mapping experience. This solution showcases maps on their website, generating increased online traffic as shoppers search for key information such as mall hours, featured stores, and more. As a “plug and play” solution, Mappedin’s Web App was easily embedded into the Marina Mall site without any additional development efforts, helping to deliver a cost-effective mapping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3fdgz2NETz4Gcs0EXqN3It\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Map Editor: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tools are user-friendly and make it simple for Marina Mall to update and edit their maps as their property changes. With a range of professional editing tools, Marina Mall can manage location data, event dates and details, and more in one centralized platform. From long-term venue changes, to small or temporary changes, Marina Mall can ensure that shoppers are always presented with the most up-to-date information. Our CMS also enables collaboration with different users, making it that much easier to manage their maps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Result\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Marina Mall was able to increase online engagement through the usage of Mappedin’s interactive maps, and deliver an enhanced experience that guests keep coming back for! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin was our choice mapping provider because of their ability to deliver modern interactive maps and an easy-to-use Map Editor. Their platform enabled us to make easy and seamless edits within the shopping mall, and provide a digital experience to our visitors, all while increasing online traffic on our website.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Marina Mall\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Abu Dhabi Management\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin continues to provide indoor mapping capabilities that enhance all venue and industry types. By transforming venues into a digital experience, we can help deliver the solutions you need! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interested in learning more? Take a look at our indoor mapping solutions for\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today to see how we can bring your vision to life!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9230769230769231,"src":"//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg?w=120&h=62&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg?w=240&h=125&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg?w=480&h=250&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg?w=720&h=374&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg?w=850&h=442&q=50 850w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"company","name":"Company"},"topic":{"slug":"customer-examples","name":"Customer Examples"}}}}},"pageContext":{"slug":"pluscity-seamless-interactive-shopping-maps-across-web-and-mobile"}},
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