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    "result": {"data":{"contentfulComposePage":{"title":"Marina Mall: Increasing Online Engagement","seo":{"title":null,"description":"Marina Mall and Mappedin implemented interactive maps across their website, increasing online traffic and delivering an enhanced visitor experience."},"content":{"author":"Lucy Bragg","publishDate":"May 20, 2021","updatedAt":"Jan 13, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As part of their website rebrand, Marina Mall worked with Mappedin to implement a cost-effective mapping solution that drives online traffic and provides a seamless digital experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Marina Mall is a leading shopping destination in Abu Dhabi, geographically located in one of the city’s most prominent districts. With 5 floors, the total size of Marina Mall is 235,000 sq meters, or approximately 44 football fields.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6S80wiofMTu6yfm285HEzX\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While undergoing a website redesign, Marina Mall was looking for a cost-effective mapping solution that would not only increase online traffic, but stand out from other competitors in the mall space. By showcasing interactive maps on their website, they wanted to deliver a high-end experience that would allow visitors to explore the entirety of their property.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Marina Mall also emphasized the importance of finding a mapping platform that allowed them to easily manage and edit their maps. With their property spanning 5 floors, they wanted a user-friendly tool that permitted collaboration between users. This way, edits to their maps can be done swiftly and efficiently, ensuring that visitors are presented with the most up-to-date information regarding new additions, the location of retailers and services, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Marina Mall implemented Mappedin’s\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Responsive Web Application\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to deliver an enhanced digital mapping experience. This solution showcases maps on their website, generating increased online traffic as shoppers search for key information such as mall hours, featured stores, and more. As a “plug and play” solution, Mappedin’s Web App was easily embedded into the Marina Mall site without any additional development efforts, helping to deliver a cost-effective mapping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3fdgz2NETz4Gcs0EXqN3It\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Map Editor: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" tools are user-friendly and make it simple for Marina Mall to update and edit their maps as their property changes. With a range of professional editing tools, Marina Mall can manage location data, event dates and details, and more in one centralized platform. From long-term venue changes, to small or temporary changes, Marina Mall can ensure that shoppers are always presented with the most up-to-date information. Our CMS also enables collaboration with different users, making it that much easier to manage their maps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Result\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Marina Mall was able to increase online engagement through the usage of Mappedin’s interactive maps, and deliver an enhanced experience that guests keep coming back for! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin was our choice mapping provider because of their ability to deliver modern interactive maps and an easy-to-use Map Editor. Their platform enabled us to make easy and seamless edits within the shopping mall, and provide a digital experience to our visitors, all while increasing online traffic on our website.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Marina Mall\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Abu Dhabi Management\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin continues to provide indoor mapping capabilities that enhance all venue and industry types. By transforming venues into a digital experience, we can help deliver the solutions you need! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interested in learning more? Take a look at our indoor mapping solutions for\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today to see how we can bring your vision to life!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"6S80wiofMTu6yfm285HEzX","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg","contentType":"image/jpeg"}},{"contentful_id":"3fdgz2NETz4Gcs0EXqN3It","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/3fdgz2NETz4Gcs0EXqN3It/51a3a937a7e17f3856b888bc8749bd1e/Marina_Mall_Abu_Dhabi_Interactive_Map.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/6S80wiofMTu6yfm285HEzX/c1a884b7d5a0d739d8fb19fda6ce85fd/Marina_Mall_Abu_Dhabi_Interior_.jpeg"}},"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/G1iypBKOkIkDr7IQ40hNP/4879074bbc110051eefbaafeff209735/Marina_Mall_Case_Study__1_.pdf"}},"relatedPosts":[{"title":"5 Benefits of Digital Maps in Shopping Malls","slug":"5-benefits-of-digital-maps-in-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Aug 6, 2020","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping in a mall has always been an experience. For some, it is a chance to get out of the house or a local and convenient place to pick up some new items. Others might make a day trip to visit their favourite retailers. Owners and operators of shopping malls continually find ways to incorporate digital aspects into their physical spaces to offer an improved and intuitive shopper experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps are one way to do this. They provide instant access to information so shoppers can find their destination with ease. They can also enhance the shopper experience before your customers even arrive. An interactive mall map on your website allows shoppers to pre-plan their route, even down to the parking lot that is closest to their ideal entrance. Here are five benefits to using digital maps in shopping malls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"OTF6N0PoMk9XzzICPwZFB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate mapping experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As the world goes increasingly more digital, shoppers have come to expect seamless digital experiences wherever they go. The three largest outdoor mapping applications have a combined total of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.thezebra.com/stories/waze-vs-apple-maps-vs-google-maps/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"200+ million active users\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". People have grown accustomed to having accurate location information at their fingertips. Digital maps are intuitive and more importantly, allow businesses to keep their location information up-to-date. If your mall is undergoing renovations, closing certain areas for cleaning or maintenance, leasing available units, promoting a pop-up store, or facing any other temporary change, a digital map platform allows you to relay this information to your customers. By implementing an accurate map, you can greatly reduce shopper confusion and frustration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Powerful search and discovery\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A map of your shopping mall helps shoppers to easily understand the layout. An interactive map goes one step further and allows users to zoom, pan, and rotate to see all of the stores and services that are available at your venue. Category listings are another way to showcase your retailers and adding location details can help customers make informed decisions. For a seamless omnichannel experience, shopping malls can even \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/return-to-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"highlight Curbside Pickup\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" locations on their maps. A powerful search feature can assist different types of shoppers, from the ones that have a specific store or product in mind, to those that are hoping to browse your venue for some product inspiration. Mappedin’s Smart Search, for example, is an AI-driven tool that offers predictive results and allows shoppers to search by store, brand, or product. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A branded and unified experience \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customize your property maps with branding to be consistent with other digital or in-person experiences that your customers are interacting with. A \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital mapping platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows shopping malls to deploy their venue maps across devices, including large digital directory displays, mobile applications, or a responsive web browser. Your team can remove duplicate work and slow processes with a robust Map Editor suite. Any edits to your mall maps can be made in one centralized editor but deployed in real-time across all of your map and wayfinding experiences. This approach provides customers with the most up-to-date version of your property maps, regardless of device. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1i2G7RBpw4aRJmzZcMt1s7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Highlight events and promotions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can further enhance the visitor experience by showcasing relevant deals, events, or promotions that are happening around your venue. Manage dates, locations, event details, and more in the Map Editor so that your shoppers can focus on the current information. Events and promotions can be added to your mall mobile applications with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and integrate with indoor positioning technology to enable push notifications as shoppers travel through your venue. Alternatively, highlight this information with a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" display so that it is front-and-centre for shoppers entering your building. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1hoTVjyvfLvknjIxT2sxKx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopper insights and analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Unlike static maps and other signage, digital platforms can show proven return on investment and allow businesses to collect valuable insights on their shoppers. An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytics Dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can reveal the most popular searches and category selections, common language selections, device usage, session length, and much more. A favourite report of Mappedin customers is Missed Searches which show the locations, categories, and brands your visitors are looking for that don’t currently exist at your venue. This report can help identify potential areas for investment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"24PAvZNymH2HMZsNPU9V8\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A digital mapping platform can greatly improve efficiencies for shopping malls as well as their visitors. As shoppers come to expect a seamless and often digitized experience, digital maps provide them with easy-to-access information and simple navigation. For mall owners and operators, digital maps are an additional touchpoint with their customers, provide valuable data and insights, and streamline the process for creating and maintaining shopping mall maps.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our indoor mapping solutions for shopping malls, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or contact us today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/OTF6N0PoMk9XzzICPwZFB/e7de626dc5828281f10a1b015446e0f8/jorge-fernandez-salas-8O4NbjuPSXo-unsplash-2.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Indoor Positioning Systems for Shopping Malls","slug":"indoor-positioning-systems-for-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Jul 26, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls conveniently give shoppers access to multiple amenities all under one roof, but shopping mall navigation systems can make malls even more convenient. Indoor positioning and navigation systems help shoppers get to where they want to go, beyond the average static signage. Directories are a handy tool upon entering the mall and searching for a store, but \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" take this process to the next level to deliver a new and improved shopping experience in real-time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7AWcC3hRgHTWuaN0Grp2N8\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Indoor Positioning Can Benefit Shoppers: \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Exact User Location\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor positioning platform enables a guided wayfinding experience by allowing users to find directions from their exact location in real-time on the map. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can simply load the mall map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on their device and see their precise location represented by a blue dot. This allows a visitor to skip the “start” step when leveraging a wayfinding app to get turn-by-turn directions on the map. With indoor navigation and positioning systems, a visitor can spend more time browsing the mall instead of aimlessly searching for stores. An exact user location can also help with accessibility. Visually impaired shoppers can use indoor navigation and positioning systems with voice commands to be alerted of their exact location on the map and be verbally directed to stores and products inside a shopping mall.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location Sharing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems can allow for location sharing between devices. This can be beneficial to parents who want to monitor a child’s location, as excitement levels may be high inside a mall. Indoor positioning technologies can be activated on your device and shared with others so you can get alerts if your children wander away in a mall. Visitors can use location sharing by sending their exact location to a friend or family member’s mobile device to easily find their exact whereabouts across a large multi-floor shopping mall. Within a shopping mall app, shoppers can even send direct messages to information desk staff and receive mall navigation assistance in real-time if, for example, a user is having trouble using the indoor navigation mapping platform. The information desk staff can quickly send a visitor information about the retailer they are looking for with turn-by-turn directions based on their exact location on the map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Deals and promotions are normally showcased by displaying sale signs in-store, within an integrated benefits platform, or on a store website. With proximity marketing, a customer can get the latest deals and discounts without having to search for them. As a shopper travels through the mall, they can receive notifications when passing a store that has a sale through the use of indoor positioning technology. Users can be easily directed to a sale and get the best goods before they are all sold out while also receiving coupons or special offers. Indoor positioning makes getting the best bank for your buck a simple process for shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Proximity marketing can also alert shoppers of events happening in the mall while providing them with information about the event such as free samples being offered or other fun activities. Beyond deals and promotions, indoor positioning can give detailed information to customers when travelling through a mall. When a customer enters a clothing department, they can be provided with information about designers and collections and are able to share this information with friends and family who may find it interesting or useful.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4vBgwt5LXREYoH0jfqnGir\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Parking Lots\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When spending time in a mall, visitors may be concerned about the time limit on their parking space. It is common that customers sometimes enter a store for one thing and end up spending their entire day shopping. With indoor positioning technologies, a customer can shop freely without the constraints of a parking time limit dictating when they should leave to replenish their meter. A shopper can pay through their phone and as they travel through the mall, they can be alerted when time is running out on their space and pay straight from their device. When it is time to leave the mall, indoor navigation and positioning technologies can allow customers to get directions from their exact location in the mall straight to where they parked their car. This can save time when parking at a large venue and getting lost in the endless rows of cars that all look like yours. Avoid unnecessary parking tickets with positioning systems and leverage a new and more convenient way to pay when you park. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Indoor Positioning Can Benefit a Shopping Mall:\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Security Detail\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dangerous situations can create high stress and commotion levels within a mall. In the event of an emergency, indoor positioning can be used to alert and direct visitors and employees to evacuate the premises based on their current location inside the mall, therefore minimizing tension and any uproar as much as possible. Security detail can send immediate notifications with exit procedure maps and directions to ensure individuals exit the mall safely. This can allow security detail to crowd control by tracking the movement of people indoors trying to evacuate, making for a seamless and proper exit. Security detail can also use an indoor positioning platform to implement asset tracking so security can find the closest defibrillators, fire extinguishers and more, creating a safer mall environment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"19l7n8pYJ04zSzvtSMQPIb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer Loyalty\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A shopping mall that utilizes innovative technology like indoor positioning can enhance an experience that customers will keep coming back for. Indoor positioning and indoor navigation technologies create a more interactive and enhanced shopping experience compared to kiosks and information desks. Shopping malls can implement VIP perks to strengthen a customer’s commitment to the brand and drive more foot traffic and revenue to the mall. Customers will enjoy the convenience that a shopping mall navigation system provides and continue to go to malls that have the latest and most innovative technology. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights & Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can use an indoor positioning platform to track visitor intent through \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"insights and analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Mall managers use analytics tools to see which areas track the most foot traffic and make layout changes to help increase foot traffic in areas that often get overlooked. Understanding traffic flow data can help malls allocate resources more efficiently, for instance, adding a coffee shop in the area that drives the most customers in the morning. Mall managers can optimize their mall layout using location-based data and analytics from indoor positioning systems to create an effective marketing strategy that will target customers accordingly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rental Revenue\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An enhanced shopping experience undeniably drives in dependable customers for the shopping mall, but also to the retail stores. A high number of new and returning shoppers attracts more retail tenants, allowing malls to expand and charge higher rents for spaces in the mall. Retail stores can get access to indoor positioning technology which will increase their sales, which allows malls to charge a high rent rate to include these amenities.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"m0sXnfs9CbFNNbRVLR0Br\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Advertising\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Malls can offer location-based targeted advertisements that can be distributed to customers in real-time when they enter or travel through the mall. Customers can receive advertisements on their mobile devices through push notifications. Malls can start marketing campaigns and track which ones perform the best to continue targeting customers appropriately.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Asset Tracking\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A mall can use an indoor positioning system to promote asset tracking on a map. Mall managers can keep track of items like cleaning carts to make sure everything is running smoothly and increase efficiency. Managers can even see where caution signs are placed around the mall to ensure safety precautions are in place. Security can also be tracked to monitor that all areas are covered to promote the safety of users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Indoor Positioning Can Benefit Retailers:\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oHK4Q3KaaiW12Ze66Wl9D\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Advertising\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many stores offer loyalty programs such as a mobile application or a points card. With indoor positioning, retailers can customize offers to visitors based on their time spent in the store and give better deals to loyal customers. Retailers can use these technologies to create a VIP program that is activated upon entry to promote rewards, points, coupons, and many other amenities that drive foot traffic to a store. With online shopping increasing in popularity, creating an experience for shoppers is vital when they make the choice to physically enter a store. This keeps customers coming back to physical retail shops and promotes foot traffic inside the mall. Retail stores can customize welcome messages to users as they enter the store, establishing a positive impression on users. Indoor positioning can reduce the number of customers that enter the mall and don’t purchase anything through the showcasing of deals and discounts, integrated benefits programs, profile-based offers, and mobile couponing within an indoor navigation system.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights & Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers can utilize indoor positioning to see how customers travel through the store and which areas attract the most attention. This can allow retailers to change the layout of their most desirable products to make them easy for a customer to find and purchase. Retailers can also become aware of the environment around their store and gauge if visitors are taking a different route and missing the entire store. This can allow retailers to implement signs, digital advertisements, or notify a shopper earlier in their journey about the deals and promotions offered.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6J5JXdJFeQ90S1BCHTgc1f\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor navigation and positioning, users can reduce the amount of time spent mindlessly searching for amenities and more time can be allocated for shopping or eating at restaurants. Indoor positioning technologies deliver a unique and innovative experience for shoppers that allow them to access deals and navigate their way through a mall easily and in real-time. An indoor navigation and positioning platform goes beyond the average shopper and can enable shopping malls and retailers to optimize a shopping experience that can increase revenue. To learn more about how indoor navigation and positioning can enhance your mall, book a demo or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gxYSUNDX1BST0ZJTEUAAQEAAAxITGlubwIQAABtbnRyUkdCIFhZWiAHzgACAAkABgAxAABhY3NwTVNGVAAAAABJRUMgc1JHQgAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLUhQICAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABFjcHJ0AAABUAAAADNkZXNjAAABhAAAAGx3dHB0AAAB8AAAABRia3B0AAACBAAAABRyWFlaAAACGAAAABRnWFlaAAACLAAAABRiWFlaAAACQAAAABRkbW5kAAACVAAAAHBkbWRkAAACxAAAAIh2dWVkAAADTAAAAIZ2aWV3AAAD1AAAACRsdW1pAAAD+AAAABRtZWFzAAAEDAAAACR0ZWNoAAAEMAAAAAxyVFJDAAAEPAAACAxnVFJDAAAEPAAACAxiVFJDAAAEPAAACAx0ZXh0AAAAAENvcHlyaWdodCAoYykgMTk5OCBIZXdsZXR0LVBhY2thcmQgQ29tcGFueQAAZGVzYwAAAAAAAAASc1JHQiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAABJzUkdCIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAWFlaIAAAAAAAAPNRAAEAAAABFsxYWVogAAAAAAAAAAAAAAAAAAAAAFhZWiAAAAAAAABvogAAOPUAAAOQWFlaIAAAAAAAAGKZAAC3hQAAGNpYWVogAAAAAAAAJKAAAA+EAAC2z2Rlc2MAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAFklFQyBodHRwOi8vd3d3LmllYy5jaAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAABkZXNjAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAC5JRUMgNjE5NjYtMi4xIERlZmF1bHQgUkdCIGNvbG91ciBzcGFjZSAtIHNSR0IAAAAAAAAAAAAAAAAAAAAAAAAAAAAAZGVzYwAAAAAAAAAsUmVmZXJlbmNlIFZpZXdpbmcgQ29uZGl0aW9uIGluIElFQzYxOTY2LTIuMQAAAAAAAAAAAAAALFJlZmVyZW5jZSBWaWV3aW5nIENvbmRpdGlvbiBpbiBJRUM2MTk2Ni0yLjEAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAHZpZXcAAAAAABOk/gAUXy4AEM8UAAPtzAAEEwsAA1yeAAAAAVhZWiAAAAAAAEwJVgBQAAAAVx/nbWVhcwAAAAAAAAABAAAAAAAAAAAAAAAAAAAAAAAAAo8AAAACc2lnIAAAAABDUlQgY3VydgAAAAAAAAQAAAAABQAKAA8AFAAZAB4AIwAoAC0AMgA3ADsAQABFAEoATwBUAFkAXgBjAGgAbQByAHcAfACBAIYAiwCQAJUAmgCfAKQAqQCuALIAtwC8AMEAxgDLANAA1QDbAOAA5QDrAPAA9gD7AQEBBwENARMBGQEfASUBKwEyATgBPgFFAUwBUgFZAWABZwFuAXUBfAGDAYsBkgGaAaEBqQGxAbkBwQHJAdEB2QHhAekB8gH6AgMCDAIUAh0CJgIvAjgCQQJLAlQCXQJnAnECegKEAo4CmAKiAqwCtgLBAssC1QLgAusC9QMAAwsDFgMhAy0DOANDA08DWgNmA3IDfgOKA5YDogOuA7oDxwPTA+AD7AP5BAYEEwQgBC0EOwRIBFUEYwRxBH4EjASaBKgEtgTEBNME4QTwBP4FDQUcBSsFOgVJBVgFZwV3BYYFlgWmBbUFxQXVBeUF9gYGBhYGJwY3BkgGWQZqBnsGjAadBq8GwAbRBuMG9QcHBxkHKwc9B08HYQd0B4YHmQesB78H0gflB/gICwgfCDIIRghaCG4IggiWCKoIvgjSCOcI+wkQCSUJOglPCWQJeQmPCaQJugnPCeUJ+woRCicKPQpUCmoKgQqYCq4KxQrcCvMLCwsiCzkLUQtpC4ALmAuwC8gL4Qv5DBIMKgxDDFwMdQyODKcMwAzZDPMNDQ0mDUANWg10DY4NqQ3DDd4N+A4TDi4OSQ5kDn8Omw62DtIO7g8JDyUPQQ9eD3oPlg+zD88P7BAJECYQQxBhEH4QmxC5ENcQ9RETETERTxFtEYwRqhHJEegSBxImEkUSZBKEEqMSwxLjEwMTIxNDE2MTgxOkE8UT5RQGFCcUSRRqFIsUrRTOFPAVEhU0FVYVeBWbFb0V4BYDFiYWSRZsFo8WshbWFvoXHRdBF2UXiReuF9IX9xgbGEAYZRiKGK8Y1Rj6GSAZRRlrGZEZtxndGgQaKhpRGncanhrFGuwbFBs7G2MbihuyG9ocAhwqHFIcexyjHMwc9R0eHUcdcB2ZHcMd7B4WHkAeah6UHr4e6R8THz4faR+UH78f6iAVIEEgbCCYIMQg8CEcIUghdSGhIc4h+yInIlUigiKvIt0jCiM4I2YjlCPCI/AkHyRNJHwkqyTaJQklOCVoJZclxyX3JicmVyaHJrcm6CcYJ0kneierJ9woDSg/KHEooijUKQYpOClrKZ0p0CoCKjUqaCqbKs8rAis2K2krnSvRLAUsOSxuLKIs1y0MLUEtdi2rLeEuFi5MLoIuty7uLyQvWi+RL8cv/jA1MGwwpDDbMRIxSjGCMbox8jIqMmMymzLUMw0zRjN/M7gz8TQrNGU0njTYNRM1TTWHNcI1/TY3NnI2rjbpNyQ3YDecN9c4FDhQOIw4yDkFOUI5fzm8Ofk6Njp0OrI67zstO2s7qjvoPCc8ZTykPOM9Ij1hPaE94D4gPmA+oD7gPyE/YT+iP+JAI0BkQKZA50EpQWpBrEHuQjBCckK1QvdDOkN9Q8BEA0RHRIpEzkUSRVVFmkXeRiJGZ0arRvBHNUd7R8BIBUhLSJFI10kdSWNJqUnwSjdKfUrESwxLU0uaS+JMKkxyTLpNAk1KTZNN3E4lTm5Ot08AT0lPk0/dUCdQcVC7UQZRUFGbUeZSMVJ8UsdTE1NfU6pT9lRCVI9U21UoVXVVwlYPVlxWqVb3V0RXklfgWC9YfVjLWRpZaVm4WgdaVlqmWvVbRVuVW+VcNVyGXNZdJ114XcleGl5sXr1fD19hX7NgBWBXYKpg/GFPYaJh9WJJYpxi8GNDY5dj62RAZJRk6WU9ZZJl52Y9ZpJm6Gc9Z5Nn6Wg/aJZo7GlDaZpp8WpIap9q92tPa6dr/2xXbK9tCG1gbbluEm5rbsRvHm94b9FwK3CGcOBxOnGVcfByS3KmcwFzXXO4dBR0cHTMdSh1hXXhdj52m3b4d1Z3s3gReG54zHkqeYl553pGeqV7BHtje8J8IXyBfOF9QX2hfgF+Yn7CfyN/hH/lgEeAqIEKgWuBzYIwgpKC9INXg7qEHYSAhOOFR4Wrhg6GcobXhzuHn4gEiGmIzokziZmJ/opkisqLMIuWi/yMY4zKjTGNmI3/jmaOzo82j56QBpBukNaRP5GokhGSepLjk02TtpQglIqU9JVflcmWNJaflwqXdZfgmEyYuJkkmZCZ/JpomtWbQpuvnByciZz3nWSd0p5Anq6fHZ+Ln/qgaaDYoUehtqImopajBqN2o+akVqTHpTilqaYapoum/adup+CoUqjEqTepqaocqo+rAqt1q+msXKzQrUStuK4trqGvFq+LsACwdbDqsWCx1rJLssKzOLOutCW0nLUTtYq2AbZ5tvC3aLfguFm40blKucK6O7q1uy67p7whvJu9Fb2Pvgq+hL7/v3q/9cBwwOzBZ8Hjwl/C28NYw9TEUcTOxUvFyMZGxsPHQce/yD3IvMk6ybnKOMq3yzbLtsw1zLXNNc21zjbOts83z7jQOdC60TzRvtI/0sHTRNPG1EnUy9VO1dHWVdbY11zX4Nhk2OjZbNnx2nba+9uA3AXcit0Q3ZbeHN6i3ynfr+A24L3hROHM4lPi2+Nj4+vkc+T85YTmDeaW5x/nqegy6LzpRunQ6lvq5etw6/vshu0R7ZzuKO6070DvzPBY8OXxcvH/8ozzGfOn9DT0wvVQ9d72bfb794r4Gfio+Tj5x/pX+uf7d/wH/Jj9Kf26/kv+3P9t////2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAANABQDASIAAhEBAxEB/8QAGAAAAwEBAAAAAAAAAAAAAAAAAAQFAQP/xAAqEAACAQMBBQgDAAAAAAAAAAABAgMABBEFEiEiQlIGEzEyUWFxgqHB0f/EABYBAQEBAAAAAAAAAAAAAAAAAAEAAv/EABcRAAMBAAAAAAAAAAAAAAAAAAABESH/2gAMAwEAAhEDEQA/AMWWOwZY9OUSO7hZH5Tv8B1fNd7lVtLhJDM6xkEEr1bv6c0t2fjWVJb1hxplUQeVQACBj7fiqusMTp7Nu4UJAx6H9itWskoiK9jc8PdW9rcpgbMud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2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Company Updates","slug":"company-updates"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While we explore new use cases for indoor maps, we continue to improve our products and serve malls around the world. We’ve launched our SDK V3 to better serve our customers, added new features to our Map Editor, developed some innovative solutions to enable safe return-to-work, and much more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Update - Q1 2021\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This blog will focus on our work over the past quarter as we continue to expand the use cases for indoor mapping and help support business reopening around the world. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today to learn more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"New uses for digital office maps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It comes as no surprise that indoor mapping can help employees, visitors, and teams maneuver through an office space. This quarter, however, Mappedin has worked on some exciting new use cases for indoor maps including workplace applications to enhance the employee experience and air flow visualizations to improve health and safety.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace Service Delivery with ServiceNow\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s integration with ServiceNow enables a 3D interactive mapping solution for offices. In an increasingly distributed work environment, digital solutions must enable simple and flexible experiences, including the ability to easily find and book desks, collaboration spaces and meeting rooms, and navigate the workplace. With this integration, facility and workplace teams using ServiceNow will have the ability to leverage mapping as part of ServiceNow Workplace Service Delivery, including a robust map editor suite to ensure floor plans remain up to date. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2VCgyNATqwRTyQeYkCwTH9\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Since \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/newsroom/mappedin-servicenow-integration\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"announcing our partnership with ServiceNow\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we’ve been focused on enabling a highly accurate mobile experience to complement the existing desktop solution. 3D wayfinding makes it easy for employees, visitors, and facilities teams to locate desks, rooms, and various amenities within the office space. This solution includes the ability to customize your starting location for venues without blue dot enabled - users simply add and drag a custom pin to indicate their approximate location before populating directions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We are working with some exciting new properties to provide the Mappedin and ServiceNow integration:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"AbioMed offices\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"CANCOM offices\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"YarraValley offices\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ServiceNow offices\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"United Nations offices\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"NISA Investment Advisors offices\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navy Federal Credit Union offices\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about how our companies are working together, read the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/servicenow-and-mappedin-improving-the-employee-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ServiceNow and Mappedin: Improving the Employee Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" blog. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SmartAir with WSP\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"WSP provides management and consultancy services to the built and natural environment. Mappedin’s indoor mapping solutions help visualize airflow as it moves throughout an indoor space. Layered on top of a 3D venue map, the SmartAir Visualizer also displays associated location and CFD (computational fluid dynamics) data. Dynamic arrows allow users to understand the direction of airflow and a colour-coded legend indicates the mean age of air.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3ngSI0w7S3bvkjexXhfadV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to this visualization, Mappedin’s Map Upload portal creates a simple way for SmartAir Visualizer customers to upload their maps and associated data files into the Mappedin system. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The leading provider of shopping mall maps \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhancing the digital experience for malls is a lasting focus for Mappedin and we will continue to expand our offering and bring indoor mapping to venues near you. This quarter, we've worked with some incredible shopping centres around the world:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mallplaza, Chile\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Al Bidda Park, Qatar\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"VIA Outlets, Germany\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mitsui Fudosan, Japan\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Miracle Mile Mall, USA\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Metropol Istanbul, Turkey\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Arabian Centres, Saudi Arabia\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blanchardstown Centre, Ireland\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Marina Mall, United Arab Emirates \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location Mall, United Arab Emirates\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our deployment with South American mall group Mallplaza, read the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/newsroom/mappedin-delivers-best-in-class-wayfinding-to-mallplaza-portfolio-of-properties\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"press release\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and the case study \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/mallplaza-managing-maps-across-a-portfolio\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mallplaza: Managing Maps Across a Portfolio\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our solution at Miracle Mile Mall, including an integration with a conversational chat bot, read the blog \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/mappedin-satisfi-labs-integration\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Making Spaces Discoverable with Mappedin & Satisfi Labs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"New! SDK V3 and Map Editor feature releases \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SDK V3\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The newest release of our Mapping SDKs provides more ways for our customers to build custom mapping experiences and allows us to release more powerful features, faster. The latest update includes improvements to load times and along with Web, iOS, and Android, Mappedin now offers a React Native SDK. Consistency between these platforms mean that all four options contain the same great features, including:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Follow mode \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot experience \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-floor navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Custom starting position \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Draft and Publish feature\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-draft-publish-mode\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Draft and Publish mode\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in Mappedin’s Editor has been updated to better serve our venues. This update includes new features such as: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Scheduling: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Prepare your map changes as far in advance as you like and schedule them to go live at an exact date and time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Previewing: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"See how your map changes will look on your directory and web experiences directly in the Map Editor and have confidence that your edits will be reflected as desired before hitting publish. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Draft-Only Mode: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"A new permission level, draft-only access provides total control over your live data. This permission setting allows users to make edits to the map but requires a user with publishing rights to review and push any changes live. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Vendor spotlight \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor mapping platform unlocks an abundance of additional digital experiences. Below are some technology providers making an impact in the indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://navv-systems.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navv Systems, Inc.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a leading provider of indoor navigation & location services technology for hospitals, health systems, and other complex healthcare organizations. NavvTrack is a location services platform that offers workflow automation and basic equipment/asset tracking and loss prevention. By integrating with an indoor mapping platform, health care venues can take advantage of patient and visitor wayfinding as part of the organization-class platform.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.coniq.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Coniq\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" leads the world in providing shopper engagement and loyalty solutions for the most advanced retail destinations. IQ Connect is a mobile app-based loyalty solution that enables location-based (proximity) marketing to drive shoppers into retail destinations through highly personalised communications and content across multiple customer engagement channels – real-time push notifications, SMS, emails. By incorporating a 3D interactive map within the mobile application, retail destinations can further leverage this experience to capture shoppers as they navigate and discover. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://comqi.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ComQi\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a global leader, providing a cloud-based Shopper Engagement Technology that influences consumers at the in-venue point of decision using all digital touch-points: digital signage, mobile, video, touch and web. By leveraging a digital map and wayfinding solution, venues can engage their customers and help them navigate to in-store inventory, promotions, or impulse purchases that have been curated by the retailer or venue operator.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Indoor Mapping Landscape\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We've created a white paper on The Indoor Mapping Landscape and discuss everything from the current state of the industry to why indoor maps are important, how they help drive additional revenue, applications across different industries, and how these indoor mapping experiences are created.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"30uhfXpPek1ibOmqj2kmCi\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Continue to stay connected with us in 2021 by checking back to our blog, following us on social, or signing up for our newsletter below.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.49800796812749,"src":"//images.ctfassets.net/wdjnw2prxlw8/16vfuJjcWWQvE1V5eQ5pJ7/2857c89d6a44dbfede875f1136916d9a/noodle-kimm-To2FtQEDIAM-unsplash.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/16vfuJjcWWQvE1V5eQ5pJ7/2857c89d6a44dbfede875f1136916d9a/noodle-kimm-To2FtQEDIAM-unsplash.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/16vfuJjcWWQvE1V5eQ5pJ7/2857c89d6a44dbfede875f1136916d9a/noodle-kimm-To2FtQEDIAM-unsplash.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/16vfuJjcWWQvE1V5eQ5pJ7/2857c89d6a44dbfede875f1136916d9a/noodle-kimm-To2FtQEDIAM-unsplash.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/16vfuJjcWWQvE1V5eQ5pJ7/2857c89d6a44dbfede875f1136916d9a/noodle-kimm-To2FtQEDIAM-unsplash.jpg?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/16vfuJjcWWQvE1V5eQ5pJ7/2857c89d6a44dbfede875f1136916d9a/noodle-kimm-To2FtQEDIAM-unsplash.jpg?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/16vfuJjcWWQvE1V5eQ5pJ7/2857c89d6a44dbfede875f1136916d9a/noodle-kimm-To2FtQEDIAM-unsplash.jpg?w=1440&h=961&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"company","name":"Company"},"topic":{"slug":"customer-examples","name":"Customer Examples"}}}}},"pageContext":{"slug":"marina-mall-increasing-online-engagement"}},
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