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    "result": {"data":{"contentfulComposePage":{"title":"Mallplaza: Managing Maps Across a Portfolio","seo":{"title":null,"description":"In an effort to increase digital innovation across their portfolio, Mallplaza and Mappedin implemented an intuitive, scalable & digital mapping solution."},"content":{"author":"Cara Hueston","publishDate":"Mar 17, 2021","updatedAt":"Jan 11, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As part of an effort to increase digital innovation across their shopping mall portfolio, Mallplaza worked closely with Mappedin to implement an intuitive, scalable, and digital mapping solution. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"CcYA9JWQhSHErqXrTjZsS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mallplaza is a South American mall group with 25 malls across Chile, Peru, and Colombia. Since the opening of their first shopping mall in Chile during 1990, the Mallplaza centres have expanded across South America and evolved into urban meeting spaces.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a search to increase digital innovations across their portfolio, Mallplaza considered the benefits of a digital mapping platform. They hoped to find a mapping provider that not only delivered their shoppers an enhanced and simplified experience, but one that understood the complexities of managing maps across more than two dozen properties in one tool. In an effort to better understand the Map Editor and the benefit of digital maps for their visitors, Mallplaza agreed to pilot Mappedin at one of their venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through this pilot, the Mallplaza team was able to see the clear value brought forward by Mappedin and our best-in-class mapping platform. It also introduced Mallplaza to the mapping, training, and support teams at Mappedin. All playing a role in Mappedin’s approach to customer success, these teams strive to provide a seamless and stress-free onboarding for our customers, something that made us top of mind for Mallplaza.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mallplaza implemented Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web Application\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" across their portfolio to help shoppers find the stores, products, and brands that they love. This solution showcases a 3D interactive map with wayfinding features such as smart search, category listings, smart labels, accessibility mode, optimized pathing, and more. Mappedin’s web solution has been optimized for both desktop and mobile users and can be used anywhere. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7vUVOeVGgpUbXCUJSZ9sAv\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Map Editor: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and Editor make it straightforward for Mallplaza to manage each venue map from their portfolio in one simple tool. Edits to the map, such as changing store hours, a new tenant, temporary promotion, or pop-up location can all be managed in the CMS. Once published, these edits update on the shopper-facing maps in real-time. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Onboarding and Customer Success:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" After deciding to use Mappedin as their digital mapping provider, Mallplaza was introduced to our Mapping, Implementation, and Customer Success teams. Working with our Map Designers, the mall group was able to review the maps and confirm they would fit seamlessly with the rest of their branding. A Project Manager was assigned to their account to ensure a successful launch and our Customer Success team provided a live webinar training session to help Mallplaza familiarize themselves with the Map Editor and the changes they could make within the software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Result\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The full portfolio of Mallplaza shopping centre maps are powered by Mappedin’s platform which has been attributed to a successful pilot, the customer experience delivered by Mappedin, and best-in-class mapping technology. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s web solution offers a flexible and interactive mapping solution for visitors to our shopping centres and the Map Editor makes it easy to manage all of the maps in the Mallplaza portfolio. We really value the customer experience that Mappedin delivered to our team from start to finish. We’re looking forward to continuing our work together.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Violena Meersohn\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", Agility and Digital Products Deputy Manager at Mallplaza\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mallplaza portfolio brought Mappedin our first venues in both Chile and Peru - but this is only the beginning. We will continue to work with Mallplaza on their digital innovation strategy and can’t wait to see indoor maps become more widespread across all of South America. As we continue to expand our global presence, we are committed to providing our customers with 24/7 support and our solutions with a wide range of languages for their visitors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s products and partnerships, subscribe to our newsletter or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"CcYA9JWQhSHErqXrTjZsS","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg","contentType":"image/jpeg"}},{"contentful_id":"7vUVOeVGgpUbXCUJSZ9sAv","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7vUVOeVGgpUbXCUJSZ9sAv/efb6eb979a19a752c0e1038848689a13/mallplaza-responsive-web-app.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg"}},"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/1dPM7i88YTYAXRR4wssJ6S/ada1ddfd0e7fa3c785e15119873ecd74/Mallplaza_Case_Study-2.pdf"}},"relatedPosts":[{"title":"VIA Outlets: Reducing Environmental Impact with Digital Maps","slug":"via-outlets-reducing-environmental-impact-with-digital-maps","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"Sep 16, 2021","updatedAt":"Jan 17, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As a part of VIA Outlet’s four-pillar sustainability strategy, they required a digital mapping solution that could give their customers a unique and premium shopping experience while promoting responsible consumption.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In 2014, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"VIA Outlets\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.viaoutlets.com/\"}},{\"nodeType\":\"text\",\"value\":\" acquired existing outlet centres across Europe and transformed them into premium fashion destinations. VIA Outlets is Europe's fastest-growing premium outlet shopping destination, with 11 centres across 9 European countries and over 1,100 stores.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6tY3cDYKB174KGYZyqjoCK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As a general initiative, VIA Outlets sought to mitigate their environmental impact and promote the wellbeing of their communities. One way to support this effort was the digitization of their outlet centre maps in order to reduce paper usage and their impact on the environmental. VIA Outlets required a digital 3D mapping solution that would accommodate their values of conscious consuming and rid of excess pamphlets and printed maps. They emphasized the importance of delivering a high-level mapping experience across their entire portfolio while being able to seamlessly manage maps all in one space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"VIA Outlets and Mappedin partnered to launch 3D maps across the fashion outlet portfolio. VIA Outlets has many Account Executives who each manage their respective venues across Europe. With Mappedin’s permission levels, VIA Outlets can allow access to each Account Executive and their team, creating a collaborative workspace in each individual venue. With venues spanning across nine different European countries, it was also important for VIA Outlets to find a provider that understood the importance of catering to a diverse user group. Mappedin’s platform supports many different languages for users to toggle between.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7HqQmzhSPwLO7v0BXfWDDo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" With the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\", VIA Outlets is able to deliver an enhanced and sustainable shopping experience to their visitors. This solution allows customers to navigate through the mall on their device, minimizing paper usage from printed maps. The Responsive Web App was easily integrated into VIA Outlets’ website, creating an environmentally friendly and seamless mapping solution for all eleven of their shopping centres.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60WzXa7yLqwqHP5uFsaRtG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" VIA Outlets uses Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" to make changes to their outlet maps. The Map Editor gives VIA Outlets an easy way to manage all of their spaces in one platform and their team utilizes the Map Editor’s user-friendly tools to update and edit their maps as the properties evolve, ensuring shoppers always have the most up-to-date information. Our CMS platform allows VIA Outlets to collaborate and assign permission levels to its team members so each centre map can be maintained by its own Account Executive. VIA Outlets can manage location data, event dates and details, and more in one centralized platform.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Result \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"VIA Outlets successfully digitized the maps of all 11 outlets and reduced their environmental impact using the Mappedin platform. Mappedin’s digital solutions gives VIA Outlets’ shoppers an enhanced and consumer-conscious shopping experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"“In order to fulfill our sustainability goals, we chose Mappedin to provide us with a reliable digital mapping experience that accommodated our needs perfectly. The platform is easy to use and making changes to our outlet maps is simple and effortless. We are able to provide a digital experience for our shoppers while committing to our goal of sustainability.”\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" - \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Ari Meira\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Group Digital, CRM, & Media at VIA Outlets\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin will continue to support VIA Outlets and their fast-growing premium shopping centres while keeping sustainability top of mind. Visit our website to learn more about our solutions for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"book a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today.  \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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120w,\n//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png?w=240&h=149&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png?w=480&h=297&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png?w=720&h=446&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png?w=960&h=595&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png?w=1440&h=892&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/6tY3cDYKB174KGYZyqjoCK/627f7d634eded7edeed0a735417fdd18/VIA_Outlets.png?w=1933&h=1198&q=50 1933w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product 101: Map Editor","slug":"product-101-map-editor","content":{"__typename":"ContentfulBlogPost","author":"Sofia Spagnuolo","publishDate":"May 25, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Curious about how indoor mapping works? Let's start with our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the backbone to indoor navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping is a simple concept that requires a complicated execution. That’s why the bright minds of Mappedin have created a system that simplifies our clients' lives. Implementing digital indoor maps is quick and easy with our Map Editor platform. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is a Map Editor?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s say your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mall\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" goes through a renovation. You need to swiftly update your indoor map so shoppers don’t get confused. A Map Editor is the answer. Or your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has an upcoming event that you want to showcase. A Map Editor is the answer. Or the coffee machine is broken in your \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/verticals/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"office\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and you want to inform your employees. A Map Editor is the answer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Resize, reshape, add, delete, and change to your liking and in real-time. The possibilities feel endless and it’s all at your fingertips. Mappedin enables clients to edit their venue as it evolves using real-world measurements for square footage, wall sizes, and path distance. Keeping your venue accurately updated is essential and with a Map Editor, this becomes a fast and painless process.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"010jSTXEUUlP5nfzcDTDqh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Okay… but how?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The world is changing every second, and a Map Editor allows you to keep up. Mappedin’s Editor allows you to efficiently manage your indoor maps and associated location data. The back-end platform syncs to the digital, live venue maps that are available to visitors. This is how we enable our clients to showcase accurate venue data. The Map Editor gives you the ability to edit location information such as names, logos, and descriptions in real-time. For example, say you need to add a new store to your mall, the editor gives you the ability to input the location of the store, its hours of operation, a reachable phone number, links to social media sites for more information, and its logo for a visual representation. Customize your page and add relevant information to make points of interest around your venue accessible. Have an upcoming event? Showcase it by adding short-term locations with our draw tools. You can easily delete the event once it is over, clearing up space for more to come. A Map Editor gives you the ability to leave your visitors feeling informed and satisfied.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2UZr0k6drlnLynITtszfcc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What are the benefits of a Map Editor?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beyond our Map Editor platform being a quick and efficient tool, you can also gain insight into your visitors’ intent within your building, allowing your company to expand accordingly. Drive people to your business by monitoring what visitors search for the most and appeal to their desires. The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytics dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" shows detailed data of visitor intent allowing our clients to see missed searches for a location that isn’t currently available. Review detailed reports of categories and language selections while learning which places are driving the most foot traffic. These trends can be essential to understand how to increase revenue and visual reports can be easily exported and pulled into any software platform for your convenience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4awgMnBsCl3D88iIVfmRKN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mistakes happen, and that's why we enable our clients to work in a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-draft-publish-mode\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"draft mode\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to explore the different layouts and event placement possibilities. Preplan changes without compromising the live aesthetic of your map and avoid confusing guests. Visualize changes as they occur with our 3D mapping layout. Team efforts are encouraged here at Mappedin so your team can utilize various permission levels to collaborate with other employees.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We want you to feel comfortable when using Mappedin’s Editor, which is why we offer training for this tool, ensuring complete success with our product. Keeping you at ease is our main priority, so our customer success team is here to help. We offer ongoing support for our clients so that you can and your guests can rely on an accurate indoor map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At Mappedin we’ve raised the bar with our Map Editor, saving you time while simultaneously allowing you to take your building to the next level. Join us and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/22maF8yb4oxIAvo7bnh1gM/504d43013ec3d038d8c4217d1355c610/map_draft_paper_pencil.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Sonae Sierra: Going Global with an International REIT","slug":"sonae-sierra-going-global-with-an-international-reit","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Oct 30, 2019","updatedAt":"Jan 12, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Learn about how Mappedin worked with this global REIT to streamline their mapping efforts and digitize venue maps across 33 of their shopping centres.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1jWMz3ZbXmaOAURjQNYh4O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sonae Sierra\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.sonaesierra.com/\"}},{\"nodeType\":\"text\",\"value\":\" is an international real estate company committed to delivering solutions to meet its client ambitions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sonae Sierra develops, manages and invests in sustainable assets and provide investment, architecture & engineering and property management services for clients in geographic areas as diverse as Europe, South America, North Africa and Asia, whilecreating shared value for their business.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The opportunity came as a chance to work with a REIT that had venues across several countries in order to help them increase their organizational efficiency. Integrating Mappedin’s products into their tech stack also helped them update outdated maps that they had been using, and give their customers a more digitally advanced experience when interacting with their properties’ brand.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The team at Sonae Sierra also needed to be able to manage multiple properties through one system, as well as the ability to manage properties located across Europe from their office in Lisbon, Portugal.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Prior to using Mappedin, Sonae Sierra had been using SVG maps on their website, which was sufficient but was not inclusive of wayfinding. This provided an opportunity for Mappedin to help create an experience that would encourage Sonae Sierra’s customers to engage more with technology on the property and continue their digital experience while shopping.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’re continually looking for state of the art technologies that can increase shopper engagement. Mappedin’s web wayfinding platform adds a consistent means for shoppers to navigate our Shopping Centers, providing a completely interactive and immersive experience. We’re very glad to take advantage of the Mappedin technology that has highly contributed to improving our customers digital experience.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Ana Fé\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Digital Marketing Coordinator at Sonae Sierra\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to help update their product and experience, Mappedin created a digital map for 33 of Sonae Sierra’s properties across several countries, which was delivered through Mappedin Web.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We began a pilot with Sonae Sierra in September of 2018, with the addition of a number of venues towards the end of 2018. The overall goal was to create a product that allows customers to research and plan their visit in advance, and then to continue that experience seamlessly through a mobile device once on the property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to fully address Sonae Sierra’s needs with regards to their European customer base, we also created several solutions for the unique challenges of an international product.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Updating Sonae Sierra’s existing maps to digitize them and upload them into our CMS allowed for a fully customized experience. The addition of Mappedin Web allowed customers to search and navigate on both desktop and mobile devices.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Point of Interest Translation:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Mappedin added several new languages to Mappedin Web during the implementation process, to account for the bilingual nature of many of the countries, and to account for the variety of languages across the different countries. This also included updating points of interest with country-specific and appropriate terms.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Expansion of Mobile Device Support: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Product adjustments were made to ensure that viewing the Mappedin Web product on mobile was optimized for European-make mobile devices. Several differences included size of screen optimization and accounting for a wider variety of models than one might see in the North American market to ensure that all customers receive a consistent and seamless experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60cHc5Akymw7ZSjwuGNfak\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After implementing the pilot project and successfully converting the project to scale and scope requested by the client, we worked with them to significantly increase their unique user sessions 260x month-over-month since implementing Mappedin Web.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The user sessions show an upward trend in user sessions and engagement, corresponding to all 33 venues in the portfolio being onboarded at the beginning of 2019.\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over time, more venues have been added as Sonae Sierra continues to expand their investments in properties and management across the world.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"They have continued to grow both their portfolio and tenant base for the past several years - an international client dedicated to continuing expansion of their services in a number of different countries, including entering into new markets like Poland and Romania through partnerships. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We continue to work with Sonae Sierra to support new venues that are added to their portfolio, as well as the addition of new products and features that fit with their needs and direction going forward.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7738359201773837,"src":"//images.ctfassets.net/wdjnw2prxlw8/1jWMz3ZbXmaOAURjQNYh4O/e9ebdfa87c46c46e0df0242d95b601fb/Sonae-Sierra-centro-comercial-em-Parma-Distribui____o-Hoje-.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1jWMz3ZbXmaOAURjQNYh4O/e9ebdfa87c46c46e0df0242d95b601fb/Sonae-Sierra-centro-comercial-em-Parma-Distribui____o-Hoje-.jpg?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1jWMz3ZbXmaOAURjQNYh4O/e9ebdfa87c46c46e0df0242d95b601fb/Sonae-Sierra-centro-comercial-em-Parma-Distribui____o-Hoje-.jpg?w=240&h=135&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1jWMz3ZbXmaOAURjQNYh4O/e9ebdfa87c46c46e0df0242d95b601fb/Sonae-Sierra-centro-comercial-em-Parma-Distribui____o-Hoje-.jpg?w=480&h=271&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1jWMz3ZbXmaOAURjQNYh4O/e9ebdfa87c46c46e0df0242d95b601fb/Sonae-Sierra-centro-comercial-em-Parma-Distribui____o-Hoje-.jpg?w=720&h=406&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1jWMz3ZbXmaOAURjQNYh4O/e9ebdfa87c46c46e0df0242d95b601fb/Sonae-Sierra-centro-comercial-em-Parma-Distribui____o-Hoje-.jpg?w=800&h=451&q=50 800w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"company","name":"Company"},"topic":{"slug":"customer-examples","name":"Customer Examples"}}}}},"pageContext":{"slug":"mallplaza-managing-maps-across-a-portfolio"}},
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