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    "result": {"data":{"contentfulComposePage":{"title":"Macerich Increases Digital Touchpoints","seo":{"title":null,"description":"Macerich is a leading owner, operator, and developer of major retail real estate. With Mappedin, they provide intuitive wayfinding to their shoppers."},"content":{"author":"Mappedin","publishDate":"May 22, 2018","updatedAt":"Jan 12, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich is one of America's leading owners, operators, and developers of major retail real estate. The S&P 500 company provides intuitive wayfinding to its shoppers and a platform for messaging to its retailers and brand partners. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As technology and the way people shop continually evolve, Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that can adapt alongside industry changes.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Dynamic Directories provide shoppers with interactive, intuitive, 3D maps to navigate the Macerich shopping centers. Users of the digital interface can search for a location and populate directions to their point of interest.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"qAgPZ5V5D0LM3LvB5EkAR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An S&P 500 company, America's Macerich is one of the country's leading owners, operators and developers of major retail real estate. Macerich is different. Their unique and irreplaceable properties and dominant position in the nation's gateway markets — the most affluent and densely populated with significant international appeal — set the company apart. Their properties, located in top U.S. markets, connect the nation’s most desirable consumers with retailers and brands. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich is focused on enhancing the shopper experience in all ways, including a robust set of digital touchpoints that make the most of state-of-the-art technologies. The premier mall REIT seeks to provide easy and intuitive wayfinding for shoppers at all of its 48 retail properties.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Dynamic Directory Plus provides shoppers with an intuitive, full-screen, interactive wayfinding experience, while also offering a dynamic new platform for retailers and brands to connect with guests at our one-of-a-kind properties.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Kurt Ivey\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Vice President of Marketing, Macerich.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich has deployed Mappedin's Dynamic Directory Plus in 19 of its malls across the United States. The map-centric interface was designed with an optimized touch experience to provide seamless map interactions. Both companies applied industry knowledge and experience to collaborate on the delivery of an enhanced platform.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The highly intuitive, double-sided displays deliver a best-in-class experience for Macerich shoppers as well as retailers and brands. One side of the kiosk includes the Mappedin Dynamic Directory Plus interface to help shoppers conveniently navigate to store locations and shopping center amenities. The other side offers full-motion video where brands and retailers can present advertising and promotional information. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1GUybULVjC1ot296fs2O6p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With up to 16 two-sided digital directories per property, we're pleased to deliver unprecedented opportunities for stores and brand partners to share their messages with shoppers at Macerich's market-leading malls. These responsive, easy-to-use directories will be a magnet for shoppers as well as a great new tool for our retail partners.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Kurt Ivey\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Vice President of Marketing, Macerich\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Dynamic Directory Plus:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive 3D Map - Enables users to easily orient themselves and better visualize their surroundings. As the map moves, so do the store labels.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search - Predictive search results appear as users type, minimizing the number of keystrokes needed to find a location.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Offline Mode - Directory UI will work offline and updates with any map changes once back online.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multilingual Support - Available across Spanish, French, and Simplified Chinese.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}","references":[{"contentful_id":"qAgPZ5V5D0LM3LvB5EkAR","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg","contentType":"image/jpeg"}},{"contentful_id":"1GUybULVjC1ot296fs2O6p","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1GUybULVjC1ot296fs2O6p/66e1a2f9bed63c622503d015e24943be/macerich_kiosk_group.jpg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg"}},"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/4Dnxfi9iJll5G115ArZ0AO/3d43e7f2893828dff92d79e20f86126e/mappedin-macerich-case-study.pdf"}},"relatedPosts":[{"title":"Simon: Delivering A High-End Mobile Shopping Experience","slug":"simon-delivering-a-high-end-mobile-shopping-experience","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Dec 1, 2021","updatedAt":"Jan 20, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a vision to enhance the shopper experience, Simon Property Group uses Mappedin’s React Native SDK to display custom interactive maps in their brand new \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.simon.com/app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Mobile App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling shoppers to search, discover, and explore the offerings of all 200 Simon shopping centres.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://business.simon.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, which consist primarily of malls, Premium Outlets, and The Mills. With shopping centres across North America, Europe and Asia, Simon provides community gathering places for millions of people every day.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6YPrzJU0b0qarYEYPSWZ9n\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As an innovative leader in the retail space, Simon set out to completely redesign and rebuild their Simon Mobile App to deliver an ever high-end shopping experience universally across smartphones and tablets and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://itunes.apple.com/us/app/simon-malls-shopping-companion/id395128180?mt=8\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"iOS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://play.google.com/store/apps/details?id=com.simon.app.simonmalls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" powered devices. As part of this initiative, they wanted to best enable rich digital maps of their shopping centres. This way, shoppers can refer to maps to find exactly what they’re looking for, get step-by-step directions to their desired locations, and discover all of the stores, events, and entertainment across Simon’s portfolio.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon currently \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/how-simon-has-the-inside-edge\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"uses Mappedin's solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.premiumoutlets.com/outlet/wrentham-village/map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and some digital directories, and wanted the same look and feel for their new Simon Mobile App. Thus, they sought out Mappedin to help bring their vision to life. A huge advantage to using our platform is that Simon can update their maps in Mappedin CMS and push those changes live across all their solutions. While saving time, this also enables Simon to deliver a consistent mapping experience for their shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"21TcC0BlEwZKFiLBxq6fTy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon used Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to integrate digital maps of their 200 shopping centres into their new Simon Mobile App. Mappedin SDKs provide our customers with flexibility and encompass a variety of features to enable an end-to-end wayfinding experience. Features include 3D interactive maps, A-B wayfinding, smart search, smart labels, and more. With a single React Native based app, Simon was able to provide rich map content that supports iOS and Android platforms, enabling shoppers to access information from any mobile device. With React Native, Simon can make changes to their maps once and it updates across both iOS and Android platforms, saving time and effort. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Powerful Search\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With digital maps, shoppers can discover all of the stores, events, and entertainment options offered at any one of Simon’s properties. App users can search for stores or restaurants across all 200 centres, or with local search, they can search for stores, categories, and brands within a specific mall. Alternatively, shoppers can browse through a list of amenities and categories to find exactly what they’re looking for, enabling maximum discovery of all Simon’s offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location Detail\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can also click on stores, restaurants, and locations on the map to find out additional information such as operating hours, phone numbers, products and brands carried at this location, and more. With badges, users can also see which locations offer deals, curbside pickup, shopping concierge, outdoor dining, and other services. These location details are customizable, enabling Simon to easily update descriptions, logos, or upcoming holiday hours as things change.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mRXaXvvcE637KbMBZb0Ik\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mini Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additionally, Simon embedded mini maps on the store detail pages, allowing users to see the store and surrounding locations at a quick glance. When selected, shoppers are taken to the full venue map with the store highlighted, enabling them to search for directions to or from a second location. While providing additional context to app users, this feature also drives additional traffic to the shopping centre maps.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Directions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Equipped with powerful wayfinding and navigation, shoppers can get the easiest directions around the mall, helping them locate all their favourite stores and restaurants. With accessibility mode turned on, maps populate a route with elevators and ramps, rather than using stairs and escalators. This way, everyone can receive tailored directions that best suit their needs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6yjahDJo5ALtelbL7PcQnL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon successfully integrated 200 shopping centre maps into their new Simon Mobile App using Mappedin’s React Native SDK. Equipped with powerful wayfinding and navigation, shoppers can search and find exactly what they need, populate directions, and discover all the stores, events, and entertainment across the Simon portfolio.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is Simon’s choice provider for all things indoor mapping. The flexibility and customizability of the platform make the maps feel like an extension of our brand and provide shoppers with an easy-to-use tool to explore all our shopping centres. We look forward to continuing our work together\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Patrick Flanagan\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", SVP, Digital Development, Operations & Strategy and Data Protection Officer at Simon\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin continues to work with Simon to provide indoor mapping capabilities that enhance the shopper experience. Visit our website to learn more about our solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=240&h=135&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&h=270&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=720&h=405&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=960&h=540&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=1280&h=720&q=50 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Feature 101: Directory Ads","slug":"feature-101-directory-ads","content":{"__typename":"ContentfulBlogPost","author":"Nick Jessop","publishDate":"Oct 5, 2021","updatedAt":"Jan 17, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads provide a simple way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out of Home (DooH) advertising to all screens throughout your portfolio in one simplified and centralized tool, making this a great alternative to more expensive advertising solutions in the market. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1gr1tLrXfXGU13CjQnmZKz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Out of Home Media \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To understand Mappedin’s approach to advertising and monetization, we must first take a look at DooH media.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"So what is DooH media? You’ve likely seen it before. It’s any kind of advertisement displayed on a digital screen in a public space. Everything from a TV in a waiting room to a giant screen in Times Square. Before DooH existed, advertisement was only placed on print which was referred to as simply Out of Home media (OOH). Where digital shines is the flexibility to showcase engaging content like video, schedule many different advertisements throughout the day, and use real-time data like weather to create truly dynamic campaigns. See a great \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"example\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=kyj-4nkOMv8\"}},{\"nodeType\":\"text\",\"value\":\" of this in a DooH campaign by Google, which leverages weather, location, and time of day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For advertisers, it’s a great way to target customers when they are away from their personal devices, showcase their product or service that can be purchased at a nearby retailer, or just to generally build brand recognition and trust. And for publishers, this can be a great way to garner additional revenue or become a main revenue stream for their venue. Both parties can benefit from the reduced costs of managing and installing print ads, the ability to showcase more varied content, and deeper analytics than was typically available before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Directory Ads?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With DooH as a common advertising method for property owners, the opportunity to showcase events, promotions, and other advertisements on an existing device at your venue is extremely beneficial.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The screens that run Mappedin’s Digital Directory product are just like any other screen where DooH campaigns would run. The main difference is we have our software running 24/7 to provide wayfinding to end-users. Advertisements placed on these screens are going to have engaged users walking up and interacting with them versus passive viewers you might typically have walking by advertisements. Because of this, Mappedin has integrated advertisements in a way in which benefits the advertiser with ample visibility for their content and at the same time doesn’t impede the experience for the end-user.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do Directory Ads work? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides out-of-the-box ad scheduling features directly within the CMS which offers you full control of the ads being shown and their timing. Depending on your advertising needs, there are two unique ad placements to choose from: a fullscreen overlay and a homepage banner. By combining digital ads with your directory interface, the resulting experience is both valuable to advertisers and user-friendly for visitors to your property.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Earn additional revenue: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads feature allows you to create an additional revenue stream for your business. Leverage your idle directory screens to provide placements directly for advertisers or retailers.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Display multiple content types: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Showcase both images and engaging videos within the same ad loop to capture the attention of visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sync from your CMS: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Automate your workflow by syncing your advertisements and promotions to Mappedin from your own CMS.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Impression tracking: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Use session data from Mappedin’s analytics to detect how many users saw the advertisements. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" To learn more about this feature or our other solutions, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.528114663726571,"src":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=120&h=79&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=240&h=157&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&h=314&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=720&h=471&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=960&h=628&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=1440&h=942&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=2772&h=1814&q=50 2772w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Hudson Yards: Creating a Solution for the Future of Cities","slug":"hudson-yards-creating-a-solution-for-the-future-of-cities","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Aug 16, 2019","updatedAt":"Jan 12, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards is a 28-acre neighbourhood and private real-estate development on the West Side of Manhattan. Mappedin helps their 125,000 daily visitors navigate around the massive venue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart cities seem to be the retail development of the future. Properties and urban hubs are employing technology for everything from utilities and environmental emissions to IoT and unparalleled visitor experiences. Developing for the future includes thinking ahead on all items to provide a full experience rather than simply letting a physical structure do most of the work. Previously, Real Estate Investment Trusts (REITs) focused on the square footage of their property portfolio. Today, however, in order to keep up with changing purchasing habits and higher overhead costs, developers and REITs alike are turning their properties into holistic experiences; fully sculpting a visitor’s potential journey from top to bottom. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A self-described \\\"engineered city,\\\" Hudson Yards is a 28-acre neighbourhood and private real-estate development on the West Side of Manhattan. Officially opened in 2019 and containing everything from restaurants and shops to hotels, offices, and residential buildings, the development also contains 14 acres of open public space and a school. Co- developed by Related Companies and Oxford Property Group, Hudson Yards was imagined as a marriage of digital and physical with an emphasis on the arts and culture in addition to the day-to-day operations.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"69JZE2ymdB3GA74D8rAFVw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards came to Mappedin through Intersection, a leading technology and media company, and Related, an innovative real estate development firm, as they were looking for a wayfinding vendor as part of the development project. Knowing the scale and size of the property, it was clear that wayfinding across various platforms would be necessary in order to direct an estimated 125,000 daily visitors to and from their various destinations around Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s enterprise tools were invaluable in allowing us to present all of the maps necessary to navigate this complex facility. Through their maps and CMS, we were able to create an unparalleled kiosk experience for the visitors of Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Rachel Bell\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", VP of Client Development, Product at Intersection\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The large-scale urban development had many goals in mind to provide space for a wide variety of groups and visitors to intersect. Hudson Yards prides themselves on working towards the future of retail, and interacting and developing as a thought-leader in the industry. This project has created a landmark development in the United States - the first of its kind and the most premium to date.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Related envisions the future of living through mixed-use spaces in a mini city. With retail, offices, play, and commerce all happening in one spot at Hudson Yards, they wanted to be an interactive REIT with a focus on expanding the experience within their property rather than the property itself. The finished development at Hudson Yards not only encapsulates this experience, but is a great physical asset that incorporates a number of different pieces, of which Mappedin has played a key role.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As part of the overall digital solution, Intersection needed a leading wayfinding provider to help round out the visitor experience. Mappedin was the first mapping provider to work with Hudson Yards, a client that wanted a very customizable and interactive solution.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Fitting into their extensive website, Mappedin’s responsive wayfinding solution for web (Mappedin Web) provides users mapping and navigation on both desktop and mobile devices.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" As the project progressed, both the client and their agency decided that digital directories on the property would add to the digital experience available and allow them to better access data of the varied groups who were moving throughout their property. A package of Mappedin’s Web SDK and Intersection’s interactive display software fit perfectly into the structure and plan for Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4IrffMW1jCbFL5Yck5rqRA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"New Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The complexities of the development, along with creating a digital map for Hudson Yards that accurately reflected the unique and impressive architecture of their buildings, required getting creative with the proposed solution.This included developing a building-to-building navigation feature, a concept we hadn't fully developed in the past. The complexity challenged us to use our tools in a way we hadn't before, in order to best reflect a digital version of the unique physical space.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal was to create and craft the best visitor experience for Hudson Yards, as the community-like feel brings visitors to their venue for many different purposes. Working with Related and Intersection as part of that feel has created a hub with digital touch points that encourage visitors to explore and discover the property.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Hongwei Liu\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", CEO at Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The project with Hudson Yards and Intersection involved a partner structure with many moving parts. It showcased that having a wayfinding and indoor navigation solution for a large-scale development was an integral part of keeping their visitors engaged and satisfied with their overall experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next frontier:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The future of retail appears to be moving towards more mixed-use environments with additional investments in experiential technology. These mixed-use environments might prove to be the most common usage for future projects, regardless of industry. The addition of a sustainable mapping and wayfinding platform for any number of use cases proved to be successful as part of a larger implemented digital solution. Working with Hudson Yards showcased not only what wayfinding can accomplish to date, but also gave clear indicators as to the future of maps, how they can be used, and where they are going.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Expansion of partnership:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Hudson Yards project created an expansion of how Mappedin thinks about its products. Through this partnership, we're continually redefining what it means to be a successful technology provider and partner in the mixed-use space. This has added exciting and important features to our product roadmap and is another integral part of building out the ultimate platform for spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As Mappedin continues to work with mixed-use facilities and a variety of industry partners, our product updates will continue to work towards technological advances in wayfinding. Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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