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    "result": {"data":{"contentfulComposePage":{"title":"Digital Maps to Showcase Ads and Events in Blanchardstown Centre","seo":{"title":null,"description":"Find out how Blanchardstown Centre uses digital maps to showcase ads and help shoppers navigate!"},"content":{"author":"Lucy Bragg","publishDate":"Aug 4, 2022","updatedAt":"Aug 4, 2022","content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As a leading shopping and leisure destination in Ireland, Blanchardstown Centre implemented Mappedin’s Responsive Web App and Digital Directories to help shoppers navigate and discover their extensive variety of retailers, entertainment, and services. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With an easy-to-use platform to showcase advertisements, Blanchardstown Centre also ensures maximum visibility of the promotions and events occurring within the property, providing an engaging shopping experience! \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Situated in Dublin, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://blanchardstowncentre.ie/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Blanchardstown Centre\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is one of Ireland’s leading shopping and leisure destinations with 180 stores, three external retail parks, and a variety of entertainment. This includes a state-of-the-art cinema, a library, a leisure complex with bowling and gaming, and a multi-purpose arts and entertainment centre for lovers of comedy, theatre, film, music, and dance. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"9NcxYOLcOMubB8xFp7slZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To help visitors search and discover the wide range of retailers and services available at their property, Blanchardstown Centre wanted to implement an interactive mapping and wayfinding system across web and directories. This would allow shoppers to easily navigate through 1.3 million square feet of retail and leisure outlets to find their desired location, while enabling the centre to access valuable customer insights to continually improve its offerings. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Blanchardstown Centre also wanted a flexible mapping solution that would enable operators and tenants to showcase events, deals, and other advertisements on directories. While providing an additional revenue stream, it ensures maximum visibility of the promotions, entertainment, and events occurring within the property, creating an intriguing shopping experience for visitors.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://lunarmedia.ie/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Lunar Media\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" have worked together to provide a digital mapping and wayfinding system for Blanchardstown Centre. Using this solution, shoppers can search and navigate the property with ease, while Blanchardstown Centre can provide ample visibility of its offerings and advertisements. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"blockquote\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\\\"Lunar Media is delighted to be a partner for Mappedin here in Ireland, collectively creating state of the art 3D mapping solutions for the Retail and Leisure industries.\\\"\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"- Laura Maher, Business Development Director at Lunar Media\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Blanchardstown Centre implemented \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Responsive Web App\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to transform their static map into a digital, interactive asset. Wayfinding features include smart search, category listings, smart labels, and optimized pathing. As a pre-built solution, our Web App was easily \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://blanchardstowncentre.ie/centre-map/#/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"embedded into their website\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", enabling visitors to search, discover, and navigate the property from any device. Meanwhile, on the backend, Blanchardstown Centre is provided with valuable insights on what visitors are looking for, which enables them to continually improve their offerings. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1YVdYTVptul0ZWM8JUARB7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Digital Directories\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" featured across the property, Blanchardstown Centre provides additional digital touchpoints for shoppers to access location information and directions. The Digital Directories are equipped with smart search, a 3D interactive map, and intuitive wayfinding to create an enhanced navigation experience.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As a multi-beneficial solution, retailers and brands can also connect with guests through advertisements. Operators and tenants can create content and schedule it to display for specified periods of time using the mapping platform. This can include showcasing in-store promotions, ongoing events, seasonal services, or ads on the Digital Directories. This provides Blanchardstown Centre with an additional revenue stream while boosting tenant visibility.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"70MZ4z1oSlrSMujShdMMVS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mobile Pass\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": With Mappedin’s Mobile Pass feature, shoppers can take directions on-the-go by scanning QR codes displayed on Digital Directories throughout the property. This feature provides a seamless handoff between the Digital Directory and a smartphone web browser, without requiring users to download additional applications on their devices. While providing the same 3D map and search functionality as the Digital Directory, it ensures a safe and contactless way for visitors to locate their destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"25FEBet7lSsGvujnZ5ItGU\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Result\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Blanchardstown Centre successfully implemented an interactive mapping and wayfinding system to engage shoppers through the usage of Mappedin products. With digital maps displayed on their website and directories, shoppers can easily navigate the property and view events, promotions, and ads in real-time.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"blockquote\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“We are delighted with our new state-of-the-art interactive mapping and wayfinding system here at Blanchardstown Centre. It not only allows our customers to search and discover the retailers and services in our centre, it helps them easily navigate to the desired location. In addition to the mapping element, we are so happy that we can advertise our event details and locations, and allow our tenants to advertise on the directories situated throughout the malls. The mapping solutions are really multi-beneficial.” \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"- Kim McNulty, Head of Marketing & Communications at Blanchardstown Centre\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin continues to provide digital mapping capabilities that enhance all venue and industry types. Whether you’re looking to provide navigation aid, increase internal efficiencies, or capitalize on marketing and advertising opportunities, we can deliver the solutions you need to transform your business. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Interested in learning more? Take a look at our solutions for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"malls and retailers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us today\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to see how we can bring your vision to life! \",\"marks\":[],\"data\":{}}]}]}","references":[{"contentful_id":"9NcxYOLcOMubB8xFp7slZ","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/9NcxYOLcOMubB8xFp7slZ/0a4af3fb335bab735ffafa3261c1623f/blanchardstown_centre.jpeg","contentType":"image/jpeg"}},{"contentful_id":"1YVdYTVptul0ZWM8JUARB7","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1YVdYTVptul0ZWM8JUARB7/d3576222b34a23814c9f6e69fdf304af/Screen_Shot_2022-08-04_at_5.01.14_PM.png","contentType":"image/png"}},{"contentful_id":"70MZ4z1oSlrSMujShdMMVS","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/70MZ4z1oSlrSMujShdMMVS/6849d7ca56937addd876e65799ae8352/Digital_Directories_in_Blanchardstown_Centre.png","contentType":"image/png"}},{"contentful_id":"25FEBet7lSsGvujnZ5ItGU","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/25FEBet7lSsGvujnZ5ItGU/be233d85271a2f1f8df1651837047b82/Mobile_Pass_in_Blanchardstown_Centre.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/9NcxYOLcOMubB8xFp7slZ/0a4af3fb335bab735ffafa3261c1623f/blanchardstown_centre.jpeg"}},"pdf":null,"relatedPosts":[{"title":"PlusCity: Seamless Interactive Shopping Maps Across Web and Mobile","slug":"pluscity-seamless-interactive-shopping-maps-across-web-and-mobile","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Mar 10, 2022","updatedAt":"May 19, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To help shoppers navigate through their expansive shopping centre, PlusCity uses Mappedin’s Responsive Web App and Mobile SDK to display interactive digital maps on their website and mobile app.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a single platform to efficiently manage their mapping solutions, PlusCity ensures that visitors have access to up-to-date information, consistent mapping experiences, and easy navigation from any device!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.pluscity.at/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"PlusCity\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a large shopping, lifestyle, and entertainment centre in Pasching, Austria. Spanning several floors, the mall features approximately 220 shops, including 48 diverse dining options, a movie theatre, and a children’s playground. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"IIHZH8eiePHcp9zbnX2bd\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With an exciting and vibrant atmosphere, PlusCity provides exceptional entertainment and first class shopping. To accentuate this, they wanted to create a seamless and digitized mapping experience to showcase on their website and mobile app. This way, visitors would have a tool to access directions and information on stores, events, amenities, and everything in between, from any device.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meanwhile, on the backend, this provides PlusCity owners and operators with additional touchpoints to gather valuable data and insights on customer behaviours and preferences, while streamlining the process for creating and maintaining their shopping centre maps. As an expansive space, it was crucial for PlusCity to find a mapping provider that could support their large venue and simplify map management. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition, with the shopping centre based in Austria, they were hoping to find a platform that would provide German translations. Mappedin works with some of the largest property portfolios globally, and was keen on helping PlusCity bring their vision to life.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Language Support:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" To fully support PlusCity customers, Mappedin placed an emphasis on providing language support and German translations for all implementations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.pluscity.at/uebersichtsplan#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" integrated on their website, PlusCity is able to provide guests with an interactive digital asset to search and discover the entirety of their shopping centre, including entertainment, shops, dining options, and amenities. The map features outdoor locations such as parking and nearby stores, includes store logos, and was customized to match PlusCity’s branding, ensuring a seamless experience for visitors. Shoppers can simply click on locations to view store descriptions, operating hours, phone numbers, social media accounts, and photos, and populate step-by-step directions directly to their destination.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6Kazup6FQ6A1oRCMTkeiwC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mobile SDK:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" In addition, PlusCity uses \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Mobile SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to host their shopping centre map in the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.pluscity.at/pluscity-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"PlusCity mobile app\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", delivering a consistent experience across web and mobile. Visitors can search and access directions and information on-the-go directly from the mobile app, regardless of their device. Even more, PlusCity can make changes to their map in real-time, and push those changes live to both their mobile app and website, simplifying map management and maintenance. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Result  \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through the usage of Mappedin products, PlusCity is able to display seamless interactive digital maps across web and mobile, complementing their first class shopping experience. Guests can access quick and easy navigation along with up-to-date shopping centre information, enhancing and simplifying their next visit at PlusCity. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“We are impressed with the suite of Mappedin products and services, most notably the flexibility and customizability of the Mobile SDK. Mappedin also exceeded our expectations by providing language support and German translations for our mapping solutions across web and mobile.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"- Mr Heidenhofer\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", Commercial Director at PlusCity\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you’re considering the benefits of an indoor mapping solution to amplify your venue and simplify map management, contact us today and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". We’d love to show you why Mappedin is the leading platform for indoor spatial data management, digitizing venues, and building best-in-class indoor mapping experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.499267935578331,"src":"//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/IIHZH8eiePHcp9zbnX2bd/a0ab836a939e8fb6891f49a76b0811ed/PlusCity_Mall.jpeg?w=1024&h=683&q=50 1024w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Feature 101: Directory Ads","slug":"feature-101-directory-ads","content":{"__typename":"ContentfulBlogPost","author":"Nick Jessop","publishDate":"Oct 5, 2021","updatedAt":"Jan 17, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads provide a simple way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out of Home (DooH) advertising to all screens throughout your portfolio in one simplified and centralized tool, making this a great alternative to more expensive advertising solutions in the market. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1gr1tLrXfXGU13CjQnmZKz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Out of Home Media \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To understand Mappedin’s approach to advertising and monetization, we must first take a look at DooH media.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"So what is DooH media? You’ve likely seen it before. It’s any kind of advertisement displayed on a digital screen in a public space. Everything from a TV in a waiting room to a giant screen in Times Square. Before DooH existed, advertisement was only placed on print which was referred to as simply Out of Home media (OOH). Where digital shines is the flexibility to showcase engaging content like video, schedule many different advertisements throughout the day, and use real-time data like weather to create truly dynamic campaigns. See a great \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"example\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=kyj-4nkOMv8\"}},{\"nodeType\":\"text\",\"value\":\" of this in a DooH campaign by Google, which leverages weather, location, and time of day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For advertisers, it’s a great way to target customers when they are away from their personal devices, showcase their product or service that can be purchased at a nearby retailer, or just to generally build brand recognition and trust. And for publishers, this can be a great way to garner additional revenue or become a main revenue stream for their venue. Both parties can benefit from the reduced costs of managing and installing print ads, the ability to showcase more varied content, and deeper analytics than was typically available before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Directory Ads?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With DooH as a common advertising method for property owners, the opportunity to showcase events, promotions, and other advertisements on an existing device at your venue is extremely beneficial.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The screens that run Mappedin’s Digital Directory product are just like any other screen where DooH campaigns would run. The main difference is we have our software running 24/7 to provide wayfinding to end-users. Advertisements placed on these screens are going to have engaged users walking up and interacting with them versus passive viewers you might typically have walking by advertisements. Because of this, Mappedin has integrated advertisements in a way in which benefits the advertiser with ample visibility for their content and at the same time doesn’t impede the experience for the end-user.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do Directory Ads work? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides out-of-the-box ad scheduling features directly within the CMS which offers you full control of the ads being shown and their timing. Depending on your advertising needs, there are two unique ad placements to choose from: a fullscreen overlay and a homepage banner. By combining digital ads with your directory interface, the resulting experience is both valuable to advertisers and user-friendly for visitors to your property.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Earn additional revenue: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads feature allows you to create an additional revenue stream for your business. Leverage your idle directory screens to provide placements directly for advertisers or retailers.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Display multiple content types: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Showcase both images and engaging videos within the same ad loop to capture the attention of visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sync from your CMS: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Automate your workflow by syncing your advertisements and promotions to Mappedin from your own CMS.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Impression tracking: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Use session data from Mappedin’s analytics to detect how many users saw the advertisements. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" To learn more about this feature or our other solutions, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.528114663726571,"src":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=120&h=79&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=240&h=157&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&h=314&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=720&h=471&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=960&h=628&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=1440&h=942&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=2772&h=1814&q=50 2772w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product Launch: Responsive Web App V2","slug":"product-launch-responsive-web-app-v2","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Feb 1, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Read what's new and improved with V2 our Responsive Web App solution and how to use it to showcase digital indoor maps of your buildings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is one of Mappedin’s out-of-the-box solutions which aims to give our customers a quick and easy way of showcasing interactive 3D maps of their venues. We are focused on continually improving our solutions and adding new features that make navigating your venue even more intuitive. We recently launched our Responsive Web App V2 and this blog will cover what’s new, improved, and how you can launch this solution across your venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Users can expect familiar features from our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-responsive-web-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"original Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"solution, including: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive map \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Turn-by-turn directions \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessibility mode \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive design \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Easy integration  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What’s new? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with the above features, we’ve added several more to enhance the wayfinding journey for visitors and make your venue more discoverable. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved Multi-Floor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-floor wayfinding makes it easy for visitors to travel between various floors of your venue. Changes to our web solution provide a new multi-floor experience. Connection tooltips call out each connection that a user needs to take to travel to another floor. For example, along their path, they may see instructions such as Take Escalator to Level 2 or Take Elevator to Basement. Additional wayfinding tooltips also aid in directions as they call out locations along the user’s path that serve as landmarks, providing visitors with confidence in their route. As always, Mappedin’s solutions come with accessibility pathing that allows users to select a route that prioritizes elevators over stairs or escalators.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top Locations\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcase key locations within your venue to make navigation easy for visitors. These locations are highlighted near the search bar, allowing users to launch directions with the click of a button. Top Locations can be added manually by your team or update automatically based on location popularity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Deals & Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To provide additional visibility to promotions and events occuring at your venue, you can now highlight these items directly through your map in the location details. As users search for various locations, they will be able to see any ongoing and associated deals.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"64vPEGONYB0pourFbaF2na\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Labels are a dynamic label system that help visitors find more locations within your venue. As users interact with the map, labels automatically display based on their zoom level. To increase visibility of your venue’s offerings, the map will display as many labels as possible, without collision, while maintaining optimal performance.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved UX \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The overall UX of Mappedin’s web solution was improved to make search, discovery, and navigation seamless for the user. As part of this exercise, the location profile cards were re-designed to more clearly showcase details. In the previous version of our Responsive Web App, users had to select “show more” to reveal location information such as Links, Related Locations, and so on. Now, these details are front and centre.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Theming \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin customers have always been able to customize their map to fit within their branding. We strive to make this process even easier with map theming. Our customers can customize visuals such as the background and button accent colour, as well as importing custom map and location data from the Mappedin CMS.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer and user benefits \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Responsive Web App provides Mappedin customers with a digital and interactive map of their venue. The easy integration means that customers can have this map up-and-running on their website in no time and the responsive design means that visitors can access your map from any device. The additional features included in the V2 launch of this product make navigation even more straightforward and help to showcase even more locations, events, and deals occurring at your properties. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We recently launched a responsive web solution specific to stadiums and arenas. Learn more about that solution \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-indoor-maps-to-create-a-stadium-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"COfsAY3naUweYujnweBIt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s web solution powers \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"39M sessions\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"2.4M searches\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" annually at \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"600+ properties\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" around the world. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about our Responsive Web App V2, book a demo, or to implement this solution across your venues.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5508849557522124,"src":"//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=120&h=77&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=240&h=155&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=480&h=310&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=720&h=464&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=960&h=619&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/COfsAY3naUweYujnweBIt/c3673f2438ca8fe4eba3043ccab4b495/web_v2.png?w=1402&h=904&q=50 1402w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"company","name":"Company"},"topic":{"slug":"customer-examples","name":"Customer Examples"}}}}},"pageContext":{"slug":"digital-maps-to-showcase-ads-and-events-in-blanchardstown-centre"}},
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