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Mappedin helps provide custom and intuitive wayfinding to their shoppers across 31 Ayala venues.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Focused on \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"creating the future\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.ayalamalls.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ayala Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is one of the largest shopping mall retailers in the Philippines and a forerunner in retail developments that serve as lifestyle and cultural hubs. With 31 properties across three regions, Ayala offers its customers a shopping district with innovative retail and entertainment options.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7A169Ck1cbknSugpZGQGXU\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ayala works to foster a sense of community where neighbours can come together, people can feel inspired, and families can grow closer. As part of this initiative, Ayala set out to build a Digital App & Loyalty Program and launch a brand new website with the hopes of delighting their customers and differentiating themselves from competitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the main components that Ayala hoped to include on these new platforms was the ability for their customers to digitally explore their lifestyle and cultural centres. That’s where Mappedin’s mapping solutions come in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s products digitize venues and create accurate and intuitive wayfinding experiences for shoppers. With a large portfolio of 31 properties, it was important for Ayala to partner with someone that offered a simple and efficient way to maintain their portfolio maps in one spot. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"one map everywhere\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" approach does just that.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"47NS0K3XRhPjDR0f0tkzAV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From the beginning, a main focus of Ayala was to push the boundaries and reimagine the way that shoppers could experience their brick-and-mortar locations. Using Mappedin’s Mapping SDKs which provide necessary navigational features such as 3D maps, step-by-step directions, outdoor context maps, and intuitive mapping controls, Ayala created their own custom wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The unique experience that Ayala built for their customers provides them with easy-to-access shopping centre information as well as the flexibility to navigate using the interactive maps for any one of their properties.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1kguBuPgSqOhKxMxfSOCQc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Since successfully launching Mappedin at a pilot property in November 2019, Ayala has proceeded to roll out Mappedin’s digital maps for the 30 remaining properties. Equipped with powerful location analytics, they have been able to compare all venue data and use it to cater to their customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Ayala and Mappedin partnership is just beginning. Mappedin will continue to work alongside this leading Philippine REIT on their digital experience while contributing to their vision of \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"creating the future\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s solutions and partnerships, subscribe to our newsletter or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"7A169Ck1cbknSugpZGQGXU","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg","contentType":"image/jpeg"}},{"contentful_id":"47NS0K3XRhPjDR0f0tkzAV","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/47NS0K3XRhPjDR0f0tkzAV/c766ce6ff8eabf84d851be243e8235ae/ayala_map.jpg","contentType":"image/jpeg"}},{"contentful_id":"1kguBuPgSqOhKxMxfSOCQc","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/1kguBuPgSqOhKxMxfSOCQc/71661ab0a1dd3b0d2cea1b0c0e34564c/Ayala_Malls_maps_phone_3_screens.png","contentType":"image/png"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg"}},"pdf":{"file":{"url":"//assets.ctfassets.net/wdjnw2prxlw8/5TwDbMm14FmDolxvBQHQcG/ef12998043dc7955ead03414a2185747/Ayala_Malls_Case_Study.pdf"}},"relatedPosts":[{"title":"Mallplaza: Managing Maps Across a Portfolio","slug":"mallplaza-managing-maps-across-a-portfolio","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Mar 17, 2021","updatedAt":"Jan 11, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As part of an effort to increase digital innovation across their shopping mall portfolio, Mallplaza worked closely with Mappedin to implement an intuitive, scalable, and digital mapping solution. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"CcYA9JWQhSHErqXrTjZsS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mallplaza is a South American mall group with 25 malls across Chile, Peru, and Colombia. Since the opening of their first shopping mall in Chile during 1990, the Mallplaza centres have expanded across South America and evolved into urban meeting spaces.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a search to increase digital innovations across their portfolio, Mallplaza considered the benefits of a digital mapping platform. They hoped to find a mapping provider that not only delivered their shoppers an enhanced and simplified experience, but one that understood the complexities of managing maps across more than two dozen properties in one tool. In an effort to better understand the Map Editor and the benefit of digital maps for their visitors, Mallplaza agreed to pilot Mappedin at one of their venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through this pilot, the Mallplaza team was able to see the clear value brought forward by Mappedin and our best-in-class mapping platform. It also introduced Mallplaza to the mapping, training, and support teams at Mappedin. All playing a role in Mappedin’s approach to customer success, these teams strive to provide a seamless and stress-free onboarding for our customers, something that made us top of mind for Mallplaza.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mallplaza implemented Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web Application\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" across their portfolio to help shoppers find the stores, products, and brands that they love. This solution showcases a 3D interactive map with wayfinding features such as smart search, category listings, smart labels, accessibility mode, optimized pathing, and more. Mappedin’s web solution has been optimized for both desktop and mobile users and can be used anywhere. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7vUVOeVGgpUbXCUJSZ9sAv\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Map Editor: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and Editor make it straightforward for Mallplaza to manage each venue map from their portfolio in one simple tool. Edits to the map, such as changing store hours, a new tenant, temporary promotion, or pop-up location can all be managed in the CMS. Once published, these edits update on the shopper-facing maps in real-time. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Onboarding and Customer Success:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" After deciding to use Mappedin as their digital mapping provider, Mallplaza was introduced to our Mapping, Implementation, and Customer Success teams. Working with our Map Designers, the mall group was able to review the maps and confirm they would fit seamlessly with the rest of their branding. A Project Manager was assigned to their account to ensure a successful launch and our Customer Success team provided a live webinar training session to help Mallplaza familiarize themselves with the Map Editor and the changes they could make within the software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Result\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The full portfolio of Mallplaza shopping centre maps are powered by Mappedin’s platform which has been attributed to a successful pilot, the customer experience delivered by Mappedin, and best-in-class mapping technology. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s web solution offers a flexible and interactive mapping solution for visitors to our shopping centres and the Map Editor makes it easy to manage all of the maps in the Mallplaza portfolio. We really value the customer experience that Mappedin delivered to our team from start to finish. We’re looking forward to continuing our work together.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Violena Meersohn\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", Agility and Digital Products Deputy Manager at Mallplaza\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mallplaza portfolio brought Mappedin our first venues in both Chile and Peru - but this is only the beginning. We will continue to work with Mallplaza on their digital innovation strategy and can’t wait to see indoor maps become more widespread across all of South America. As we continue to expand our global presence, we are committed to providing our customers with 24/7 support and our solutions with a wide range of languages for their visitors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s products and partnerships, subscribe to our newsletter or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=1440&h=960&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=1500&h=1000&q=50 1500w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Product Launch: SDK V 4.0","slug":"product-launch-sdk-v-4-0","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Nov 22, 2021","updatedAt":"Jan 10, 2022","tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Find out what’s new and improved with V 4.0 of our SDKs and how you can launch this solution across your venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile and Web SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow you to build a completely custom indoor mapping experience, regardless of industry or use case. Our SDKs encompass a wide variety of components and features required to integrate mapping into a website, mobile application, or custom directory. Mappedin’s SDKs are the foundation of every indoor mapping experience we’ve built, and these tools enable clients to build just about anything that incorporates an indoor map. We recently launched our \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"SDK V 4.0\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" and this blog will cover what’s new and improved, and how you can get started with this solution today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Users can expect familiar features and components from our original \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", including: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive map \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A-B wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Offline mode\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Amenity icons\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-floor wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping controls such as pan, zoom, rotate\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"New Features\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to the features above, we have improved and implemented several others to deliver an enhanced indoor mapping and wayfinding experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Custom Starting Position\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With our custom starting position feature, users can define any coordinate on the map as their starting point and begin single or multi-floor navigation to their chosen location. This component, combined with the new multi-destination feature, powers custom navigational experiences across a variety of locations within a venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-Destination Support\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This feature enables users to add various points of interest on the map and create a custom multi-destination route. While navigating to several locations, our multi-destination support calculates the fastest, most efficient path through the venue, providing an enhanced step-by-step journey for the end-user.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advanced Markers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Advanced Markers make it possible to reproduce any type of design layout ranging from a simple marker to a Tooltip rendered with HTML content. With this flexible feature, you can create your own custom location marker to highlight the most relevant information for users. Any point on the map can have a marker and display valuable information such as links to a webpage, descriptions, location images, a clickable reservation button, and more. These advanced markers are 3D and interactive, and completely customizable.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SKmFMFg13j2beROjVZyE0\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Follow Mode\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As you navigate through your venue, Follow Mode ensures that the map will automatically rotate for every turn along the way without the user having to pan or move the map to keep up. The blue dot experience reaches a whole new level by having the camera focused on the blue dot in top/down to 3rd person view angles throughout the whole journey. Visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/camera-controls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"guide\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to find out more about our camera controls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What's New for Developers?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The existing functionality built within our Mapping SDKs enable our clients to build reliable and accurate experiences based around an indoor map, without being experts in indoor mapping. With the introduction of our SDK V 4.0, we focused on further improving the developer experience so that building your custom indoor mapping solution has never been simpler.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Performance Improvements\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our SDKs are highly performant; they work offline and include key navigational features that allow you to expand and create a completely custom mapping and navigation system. By introducing some breaking changes, we are able to deprecate some older version APIs and technologies and continue to make performance improvements. Maps can be developed and loaded even faster than before using new ways of managing assets, using common 3d geometries, and re-shaping the data model.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consistent API Signatures\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We simplified our APIs in general, ensuring consistent high-level API signatures. We removed any confusing APIs, and standardized APIs with the same function. With this refinement, our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/docs/web/latest/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/docs/react-native/latest/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are a lot easier for developers to use. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Introduction of TypeScript\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We introduced TypeScript everywhere in our SDKs. From a technology standpoint, TypeScript makes interacting with technology easier and more understandable.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved Documentation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We offer well-documented resources for all features and components across iOS, Android and Web. With this release, we refined our SDK documentation further to make it easier to read, and easier for our clients to understand. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"strong documentation, sample applications, and step-by-step guides\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for getting started, we empower our clients to create unique and advanced indoor mapping experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Release Roadmap\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our release roadmap policy for the entire Mappedin SDK suite across different platforms is now standardized. The release roadmap showcases the timeline of how each of our SDKs go into different major versions, “Current”, “Long Term Support” and “Deprecated” so that Mappedin partner developers can upgrade based on their unique requirements. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Get Started\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution across your venues without any difficulties. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For technical differences in the new Web, React Native, iOS, and Android SDKs, see our migration guides \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To get started with Mappedin’s SDKs today, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"connect with our team\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\\n\\n\\n\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.8093971631205674,"src":"//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=120&h=66&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=240&h=133&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=480&h=265&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=720&h=398&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=960&h=531&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=1440&h=796&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=2041&h=1128&q=50 2041w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Improving Your Shopping Malls With Indoor Mapping","slug":"indoor-maps-uses-cases-shopping-malls","content":{"__typename":"ContentfulBlogPost","author":"Mappedin","publishDate":"Jun 3, 2021","updatedAt":"Jan 18, 2022","tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps do more than just help shoppers get from point A to point B. Learn how indoor maps can benefit shopping malls and the shoppers that frequent them.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7fC7srWuSrTZmTqoNkRSDC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Map Use Cases: Shopping Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When you’re making your way to a shopping mall, navigation is straightforward. All you need to do is grab your phone and open a GPS app.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"However, the case isn’t the same for indoor navigation. In especially large malls, the sheer number of stores and confusing layouts can make it hard to find your way. And while static map boards may help people navigate an indoor space, they’re not always easy to read and follow.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor mapping solutions like Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" can fix that problem. In fact, indoor mapping does more than just allow visitors to navigate – they have a myriad of other uses, from increasing accessibility to facilitating promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Read on to find out how your shopping mall can benefit from indoor mapping. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding and Directions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding is a combination of navigation aids and information systems that help someone to find their way to a particular place. It encompasses many disciplines – architecture, landscaping, lighting, signage, and graphic design, to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor wayfinding uses elements such as indoor maps and building directories to help visitors navigate. Color coding and clustered signage are also used to assist people in getting around extensive, complex facilities like transport terminals or office buildings. For shopping malls, indoor mapping makes it easier for shoppers and visitors to get step-by-step directions to their desired store.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding for Shopping Malls \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the context of retail spaces, wayfinding does more than allow customers to navigate. Good \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding in shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/malls/\"}},{\"nodeType\":\"text\",\"value\":\" help people find specific retail stores and create an efficient shopping route.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Plus, customers won’t just find their way to their favourite department stores – they’ll also be notified of ongoing promotions. You can set up notifications to trigger when they pass certain areas, like discount vouchers for a nearby restaurant. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1S97OpabDqAP2HnCsV6qLz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way Pathing \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Malls are designed for the shopper, not for the store. Most malls are built with a one-way layout that allows shoppers to enter and exit without weaving around obstacles. This design reduces congestion in back hallways and helps shoppers find their way to different retail and grocery stores. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One-way pathing via an indoor mapping solution ensures that shoppers don't get lost. It can help keep your shoppers from getting too frustrated or disoriented by providing them with clear directions from point A to point B. This type of wayfinding is beneficial for first-time visitors since it gives them clear, unambiguous instructions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-destination Wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"People rarely visit a shopping center for just one thing. While one-way pathing can help new shoppers go from the entrance to the store they want, what if shoppers want to visit different stores? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where multi-destination wayfinding comes in. With an indoor mapping solution, shoppers can create a route that goes through multiple stores. Their path will be optimized, helping them save time and energy with the most convenient route possible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Drive Additional Traffic to Your Website/Mobile App \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another benefit that mall owners can get from indoor mapping solutions is extra online traffic. Most digital maps are accessed through shoppers’ mobile devices, so you can drive more traffic to your website or shopping mall app by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"hosting your maps there\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to increasing visitors to your website and improving the user experience, your website can be an information hub. Shoppers can find store information and plan out their shopping journey before even stepping foot in your mall. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Touchless Directions with Kiosk QR Code\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wayfinding kiosks are often used in conjunction with the mall’s mobile app or website. Using QR codes, shoppers can easily get directions to their destination store without going through complicated menus.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To get touchless directions, shoppers can simply scan a QR code to open the map in the browser of their mobile phone. For shoppers that have a hard time remembering directions, they can bring them on-the-go after building their route at a kiosk. The kiosk will generate a QR code that customers can scan using their phone to receive the directions. Combined with indoor positioning technology, this works just like a GPS app that can provide real-time location updates during the shopper’s journey. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping and Mall Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Implementing location technologies can provide a better customer experience for the shopper. Here are three ways that location-based services can help customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Highlight Amenities/Services\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to shops, mall amenities are just as important to shoppers. Hygiene-related facilities like hand sanitizer stations and bathrooms are especially essential because they’re often needed urgently. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning systems, shoppers can get the fastest route to the amenity closest to them. This eliminates the need to search for physical signage or go halfway across the mall to get to the washroom they are familiar with. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility Mode\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Designing malls with accessibility in mind is always a good idea. However, to make sure your mall accommodates shoppers that need them, you need to make disability-friendly routes more visible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping platform can provide shoppers with an accessible route. If they choose that option, the mapping software will build a path that prioritizes elevators over escalators and stairs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With social distancing protocols, lines can take up a lot of space. Indoor maps can offer line and space management options that allow shoppers to make reservations and save their spots in a line. This way, they can avoid the frustration of waiting for long periods of time, and you can save space (and encourage safe shopping) by eliminating crowded, physical lines. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promotional Uses \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promoting goods and services in innovative ways helps your tenants and shoppers. Here are three examples of how indoor mapping technologies can help diversify your mall’s promotional methods. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In-store Promotion for Shops and Malls\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the benefits of having indoor mapping solutions is that you can promote a sale or discount and tell shoppers where to enjoy them. For instance, you can promote a discount at one of your mall’s restaurants while giving directions to its location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Promote Events\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Not all shoppers are aware of the events happening at your mall. Indoor mapping can help notify them of future events and even give them the chance to reserve tickets or register! You can also notify shoppers of events that are currently happening to attract more attention.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity Marketing\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Everyone’s shopping routes are different. With proximity marketing, you can set up notifications that alert shoppers whenever they walk past certain stores. This notification can contain discount vouchers or other promotional items that may attract them to visit stores they didn’t initially plan to visit.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Added Services \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps can improve the whole shopping experience from start to finish. With developments in positioning systems, your app can even help shoppers before they step foot in your mall!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Parking Spot\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Parking can be one of the most frustrating parts of the shopping experience. Thankfully, your mobile app can help shoppers find empty spots in your parking lot, so they don’t waste time searching for it themselves. In addition to that, the app can also save their parking spots so customers can easily find their way back to their car without getting lost. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2hhhBWoIgehcagFOrLKwjO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside Pickup \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Curbside pickups are a staple of post-pandemic life. Indoor mapping solutions improve on it further by making the experience even more accessible. Working with your tenants, shoppers can request a curbside pickup through the app and get a notification when they should leave.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As the shopper makes their way to the mall, your tenant will get an ETA so they can prioritize their order. Once they arrive, shops can immediately deliver their purchases to the shopper’s car. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By making the process as seamless and simple as possible, you can reduce dwell times and drive down parking lot congestion from cars waiting for curbside pickups. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Data and Integrations \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based services for shopping centers don’t just benefit shoppers. As a mall manager, you can glean important insights from the data you gather as well. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopper Insights and Analytics\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor mapping data, you can receive insights into how shoppers use the shopping mall maps. Are they more likely to search for a location or browse categories? How many shoppers search for \\\"hats\\\" and then select a specific location? If enough shoppers are searching for a specific retailer that isn't available at your mall, you might recognize the demand for that location and lease out a space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From the data, you can further understand shopper intent and behavior. In turn, this data can be used to make more informed decisions when developing or renovating your mall’s layout. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrations With Conversational AI\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to build AI chatbots for your mall app or website, location data from indoor mapping software can be a gold mine of resources. By providing your AI with real shopper behavior data, you can improve its ability to answer your shoppers’ questions.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Improving Customer Experience With Indoor Maps \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping can benefit various industries, including international airports and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"office buildings\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-offices\"}},{\"nodeType\":\"text\",\"value\":\". Recent developments in indoor mapping and positioning technologies have made them incredibly indispensable for shopping malls.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers can benefit from the convenience provided by mapping services, from locating their favorite store to building a shopping route. Meanwhile, you can benefit from the data and insights gathered from the software. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With years of industry experience, Mappedin is ready to take your shopping mall navigation to the next level. Our professional services can help make shopping more fun and delightful for your shoppers. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to get started! \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=720&h=481&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=960&h=641&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=1440&h=961&q=50 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/EvX2WLCuue29Crx2Ap5QG/34e2889c379563d13da9cf03e49ec2d4/Directory-4054.png?w=2048&h=1367&q=50 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"company","name":"Company"},"topic":{"slug":"customer-examples","name":"Customer Examples"}}}}},"pageContext":{"slug":"ayala-malls-creating-unique-experiences"}},
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