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Since the opening of their first shopping mall in Chile during 1990, the Mallplaza centres have expanded across South America and evolved into urban meeting spaces.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a search to increase digital innovations across their portfolio, Mallplaza considered the benefits of a digital mapping platform. They hoped to find a mapping provider that not only delivered their shoppers an enhanced and simplified experience, but one that understood the complexities of managing maps across more than two dozen properties in one tool. In an effort to better understand the Map Editor and the benefit of digital maps for their visitors, Mallplaza agreed to pilot Mappedin at one of their venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through this pilot, the Mallplaza team was able to see the clear value brought forward by Mappedin and our best-in-class mapping platform. It also introduced Mallplaza to the mapping, training, and support teams at Mappedin. All playing a role in Mappedin’s approach to customer success, these teams strive to provide a seamless and stress-free onboarding for our customers, something that made us top of mind for Mallplaza.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mallplaza implemented Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web Application\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" across their portfolio to help shoppers find the stores, products, and brands that they love. This solution showcases a 3D interactive map with wayfinding features such as smart search, category listings, smart labels, accessibility mode, optimized pathing, and more. Mappedin’s web solution has been optimized for both desktop and mobile users and can be used anywhere. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7vUVOeVGgpUbXCUJSZ9sAv\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Map Editor: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and Editor make it straightforward for Mallplaza to manage each venue map from their portfolio in one simple tool. Edits to the map, such as changing store hours, a new tenant, temporary promotion, or pop-up location can all be managed in the CMS. Once published, these edits update on the shopper-facing maps in real-time. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Onboarding and Customer Success:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" After deciding to use Mappedin as their digital mapping provider, Mallplaza was introduced to our Mapping, Implementation, and Customer Success teams. Working with our Map Designers, the mall group was able to review the maps and confirm they would fit seamlessly with the rest of their branding. A Project Manager was assigned to their account to ensure a successful launch and our Customer Success team provided a live webinar training session to help Mallplaza familiarize themselves with the Map Editor and the changes they could make within the software. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Result\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The full portfolio of Mallplaza shopping centre maps are powered by Mappedin’s platform which has been attributed to a successful pilot, the customer experience delivered by Mappedin, and best-in-class mapping technology. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s web solution offers a flexible and interactive mapping solution for visitors to our shopping centres and the Map Editor makes it easy to manage all of the maps in the Mallplaza portfolio. We really value the customer experience that Mappedin delivered to our team from start to finish. We’re looking forward to continuing our work together.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Violena Meersohn\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", Agility and Digital Products Deputy Manager at Mallplaza\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mallplaza portfolio brought Mappedin our first venues in both Chile and Peru - but this is only the beginning. We will continue to work with Mallplaza on their digital innovation strategy and can’t wait to see indoor maps become more widespread across all of South America. As we continue to expand our global presence, we are committed to providing our customers with 24/7 support and our solutions with a wide range of languages for their visitors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s products and partnerships, subscribe to our newsletter or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=1440&h=960&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=1500&h=1000&q=90 1500w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=1440&h=960&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/CcYA9JWQhSHErqXrTjZsS/dcf4166d67ec38b0e5da09f5b66b01b8/mallplaza-bolsa-de-valores-1-2.jpg?w=1500&h=1000&q=90&fm=webp 1500w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Feb 23, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"ServiceNow and Mappedin: Improving the Employee Experience","slug":"servicenow-and-mappedin-improving-the-employee-experience"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ServiceNow is a leading digital workflow company that makes work, work better for people. They have helped nearly 7,000 enterprise customers transform their old, manual ways of working into modern digital workflows, ensuring that employees and customers get what they need, when they need it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We recently teamed up with ServiceNow to offer indoor mapping capabilities within their \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://blogs.servicenow.com/2021/new-employee-workflow-solutions-keep-workforces-safe.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace Service Delivery \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"(WSD) solution. We will be exploring our integration with ServiceNow, how ServiceNow® Workplace Service Delivery caters to the employee experience, and how Mappedin fits into this industry. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Returning to the Workplace\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Amidst the pandemic, businesses must adapt to changes in the workplace by reconsidering where and how work happens. Today, many businesses are considering flexible working models, with plans for extending working-from-home arrangements. This warrants the question: how can businesses support their employees during these shifts in the workplace? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Now, businesses must provide more accommodation for employees, as well as a more inclusive employee experience. Traditional work life can be filled with frustrating, repetitive and routine tasks that take away time from what’s important. For example, finding an open desk for a few days at the office, reserving a conference room for a team meeting, inviting a customer and ensuring they have parking and a badge, or even letting the workplace team know there is a problem with the coffee machine, are all common employee workplace challenges. By creating a streamlined experience for your workplace, these everyday problems can be reduced, as employees and managers will be able to access all the services they need.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2aN6m0Y1gLqeiL1Je3CvzK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How ServiceNow Improves the Employee Experience \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ServiceNow understands that servicing a distributed workforce requires us to re-think, extend, and digitize many of the service offerings currently found in the workplace. As such, they address these common employee workplace challenges by building and automating employee workflows.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace Service Delivery (WSD) Product\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As businesses bring employees back to the workplace – once it’s safe to do so – they need to make sure that employees are supported in the transition, providing seamless experiences and access to the tools and resources they need. But traditional workplace services have been filled with frustrating, disjointed and repetitive tasks. An employee often doesn’t know who to contact when the coffee machine is broken, where to reserve a temporary desk or how to get their visitor a badge and parking. This frustration can be reduced with the introduction of ServiceNow Workplace Service Delivery. This solution makes it fast, simple, and easy for employees and managers to access the workplace services they need, while providing a safe and efficient workplace.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Workplace Service Delivery seamlessly automates common workplace questions for employees, making it easy to request and fulfill workplace services. Employees can find answers, get assistance, and get things done from a single source. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Key Benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create safe, managed processes for returning employees to the workplace \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhance the reservation experience for your employees\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create workplace services to fulfill employee requests \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide visitors a smooth and hassle-free experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enable workplace teams to provide timely help to employees with case management\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide employees a unique view when making space reservations \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Integration with ServiceNow\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At Mappedin, we deliver seamless indoor mapping and wayfinding experiences across all industries. In the office environment in particular, this helps employees by increasing safety and making day-to-day navigation and discovery simple. Built for scale, our flexible platform and strong integration capabilities enable us to work with leading operators, software providers and developers around the world.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve recently\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.newswire.ca/news-releases/mappedin-offers-indoor-mapping-capabilities-to-servicenow-workplace-service-delivery-solution-866668241.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" announced an integration\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with ServiceNow Workplace Service Delivery to offer indoor mapping capabilities within their solution and Now Platform®, providing the best digital experience for employees and managers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping Features in ServiceNow Workplace Service Delivery Powered by Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our integration with ServiceNow enables a 3D interactive digital space mapping solution for workplaces. In an increasingly distributed work environment, digital solutions must enable simple and flexible experiences, including the ability to easily find and book desks, collaboration spaces and meeting rooms, and navigate the workplace. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our powerful indoor mapping platform increases employee productivity and satisfaction in the workplace. Employees can use maps to visualize and access various services, such as finding and reserving available workstations and parking spots. They will also be able to optimize time with our turn-by-turn navigation feature which leads them directly to where they need to go. Along with accessing various workplace services, our maps allow employees to raise issues when hand sanitizer stations need to be refilled, the vending machine breaks, or any other issue occurs. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To further increase workplace team efficiency, our service provides simplified editing tools to make simple changes to desk layouts, close off amenities that are temporarily out of order, and more. Property managers can also use this tool to keep their building floor plans up to date, in real-time. Together, our mapping visualizations, navigation capabilities and editing tools cater to the employee experience and increase workplace efficiency. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s integration with ServiceNow Workplace Service Delivery provides indoor mapping capabilities that enhance the workplace of today along with delivering a better foundation for the future. Our solutions increase workplace team efficiency, the employee experience, and ultimately drive productivity in the workspace. We are committed to the evolution of this integration to keep up with the changing workplace environment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about how Mappedin and ServiceNow are working together and how we might enhance your workplace, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3518808777429467,"src":"//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=120&h=89&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=240&h=178&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=480&h=355&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=720&h=533&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=960&h=710&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=1440&h=1065&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=120&h=89&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=240&h=178&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=480&h=355&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=720&h=533&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=960&h=710&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2aN6m0Y1gLqeiL1Je3CvzK/6679f3b82373a90ccea9ef23bfa64fed/guy_at_desk.jpeg?w=1440&h=1065&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 28, 2020","updatedAt":"Jan 10, 2022","compose__page":[{"title":"Ayala Malls: Creating Unique Experiences","slug":"ayala-malls-creating-unique-experiences"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ayala Malls is the one of the largest shopping mall retailers in the Philippines. Mappedin helps provide custom and intuitive wayfinding to their shoppers across 31 Ayala venues.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Focused on \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"creating the future\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.ayalamalls.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ayala Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is one of the largest shopping mall retailers in the Philippines and a forerunner in retail developments that serve as lifestyle and cultural hubs. With 31 properties across three regions, Ayala offers its customers a shopping district with innovative retail and entertainment options.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7A169Ck1cbknSugpZGQGXU\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ayala works to foster a sense of community where neighbours can come together, people can feel inspired, and families can grow closer. As part of this initiative, Ayala set out to build a Digital App & Loyalty Program and launch a brand new website with the hopes of delighting their customers and differentiating themselves from competitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the main components that Ayala hoped to include on these new platforms was the ability for their customers to digitally explore their lifestyle and cultural centres. That’s where Mappedin’s mapping solutions come in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s products digitize venues and create accurate and intuitive wayfinding experiences for shoppers. With a large portfolio of 31 properties, it was important for Ayala to partner with someone that offered a simple and efficient way to maintain their portfolio maps in one spot. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"one map everywhere\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" approach does just that.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"47NS0K3XRhPjDR0f0tkzAV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From the beginning, a main focus of Ayala was to push the boundaries and reimagine the way that shoppers could experience their brick-and-mortar locations. Using Mappedin’s Mapping SDKs which provide necessary navigational features such as 3D maps, step-by-step directions, outdoor context maps, and intuitive mapping controls, Ayala created their own custom wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The unique experience that Ayala built for their customers provides them with easy-to-access shopping centre information as well as the flexibility to navigate using the interactive maps for any one of their properties.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1kguBuPgSqOhKxMxfSOCQc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Since successfully launching Mappedin at a pilot property in November 2019, Ayala has proceeded to roll out Mappedin’s digital maps for the 30 remaining properties. Equipped with powerful location analytics, they have been able to compare all venue data and use it to cater to their customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Ayala and Mappedin partnership is just beginning. Mappedin will continue to work alongside this leading Philippine REIT on their digital experience while contributing to their vision of \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"creating the future\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s solutions and partnerships, subscribe to our newsletter or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.498422712933754,"src":"//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=720&h=481&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=950&h=634&q=90 950w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=720&h=481&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7A169Ck1cbknSugpZGQGXU/e497e61d7a0d19e5f08128cb0ecdb467/ayala-malls-manila-bay.jpg?w=950&h=634&q=90&fm=webp 950w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 26, 2020","updatedAt":"Jan 18, 2022","compose__page":[{"title":"Partner Applications of Mappedin SDKs","slug":"partner-applications-of-mappedin-sdks"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin has spent years building and better understanding indoor mapping technology. We’ve had the privilege of working with clients and partners across different industries and serving many indoor spaces. In this blog, we will review how our Mapping SDKs have been utilized by our partners, showcasing the flexibility of our platform to provide solutions for retail, healthcare, construction, smart buildings, and more. Because mapping is the foundation to many digital experiences today, the ability to easily integrate with any solution and provider has become critical and is what sets our partner relationships apart from the rest. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The majority of Mappedin’s partners integrate with our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\" for both mobile and web. Because of the flexibility and feature-rich nature of our Mapping SDKs, we’ve integrated with many applications including picking and packing for grocery stores, documentation sorting for construction, custom digital directories for city districts, and smart building applications, to name a few. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDKs offer all of the features\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/product-101-mapping-sdks/\"}},{\"nodeType\":\"text\",\"value\":\" required to build robust indoor mapping experiences. Real-time positioning, A-B wayfinding, smart search, interactive 3D map, outdoor context map, offline mode, etc. enable our partners to build just about anything that incorporates an indoor map. Below are some examples of partners who have worked with and integrated our Mapping SDKs. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Custom digital directories for city districts\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin had the opportunity to work with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Intersection\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.intersection.com/\"}},{\"nodeType\":\"text\",\"value\":\", a digital signage provider specializing in city district spaces, to create a completely custom directory. This directory leverages Mappedin’s Web SDK to offer \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding at Hudson Yards\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/hudson-yards-case-study\"}},{\"nodeType\":\"text\",\"value\":\". The mapping and wayfinding for this property included the ability to navigate between multiple buildings as well as within those buildings. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4IrffMW1jCbFL5Yck5rqRA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping for smart building applications\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Thoughtwire\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.thoughtwire.com/\"}},{\"nodeType\":\"text\",\"value\":\", a smart building application provider, has been working with Mappedin to integrate mapping into their solutions. Thoughtwire’s products bring operational efficiencies to managing offices as well as improving the tenant experience. Working with Mappedin’s Web SDK, Thoughtwire has added navigation, heat mapping, evacuation planning, and more to their offering. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Picking and packing for grocery and department stores\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin worked with Loblaw on a pilot to understand what efficiencies could be gained from implementing a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"picking and packing solution\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/grocery/\"}},{\"nodeType\":\"text\",\"value\":\". This solution takes a shopping list and plots an optimized route to collect each of the items. Leveraging our Mobile SDK, we were able to show a 13% reduction in distance traveled to fulfill an order. The picking and packing solution incorporates features such as multi-destination wayfinding, optimized routing, product information and the ability to integrate real-time positioning. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5GWqsZDpjISbbowQrslijQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Documentation sorting for construction applications\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the more unique use cases leveraging our Mapping SDKs is documentation sorting. In industries such as construction where documents are tied to a specific location, accessing this documentation can be cumbersome. With this use case, we leveraged mapping to geotag documents to a specific location and make those documents accessible through an application. This gives construction workers the ability to access required documents on-the-go. With thousands of documents attributed to a given building, this application brings significant efficiencies to the job. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2rIESAF8Mx6qKeHnTc18xH\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Real-time wayfinding for shopping malls\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While Mappedin offers \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"pre-built applications\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"}},{\"nodeType\":\"text\",\"value\":\" for mall websites and digital directories, we leverage our Mapping SDKs to build wayfinding into native mobile applications. In this example, we worked with the Dubai Mall and partner Senion to bring hyper-accurate and real-time positioning and wayfinding together. The custom navigation experience includes A-B wayfinding, search, location information, and positioning to help guide users based on their current location. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5NUXqEwPGuwMUBiKmz27vO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These are just a few examples of how mapping can be incorporated into solutions to create efficiencies and improve visitor experiences. With Mappedin’s Mapping SDKs, the possibilities are endless and we’re constantly looking for new opportunities to show how mapping can bring your vision to life. Our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Partner Program\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/partners\"}},{\"nodeType\":\"text\",\"value\":\" has been built to support a variety of vendors and their differing requirements for building solutions with mapping. We look forward to discussing the problems your solutions are solving, and how mapping can play a part in it.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Fill out a partner form today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/partners\"}},{\"nodeType\":\"text\",\"value\":\" to get the conversation started. We can’t wait to hear about and discuss your unique mapping 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Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Value Retail\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.valueretail.com/value-retail/en\"}},{\"nodeType\":\"text\",\"value\":\" is an international REIT dedicated to the creation and operation of luxury shopping destinations. With 11 luxury outlet properties across Europe and China, Value Retail provides high-end shopping experiences for visitors and tourists.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7DeD8mmtd0fo5NLG6ErTOS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With properties across the world, Value Retail’s primary goal was to enhance their customer experience from every angle. Their visitors expect a high-end experience, and Value Retail was looking for technology investments to complement and enhance that experience across their portfolio.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This included a full website rebrand and launch to increase engagement and showcase a beautiful digital experience that would allow visitors to explore their properties. With an emphasis on aesthetic and clean brand design, Mappedin’s indoor mapping solution was a perfect fit. We had the opportunity to take static maps across 9 specified venues of the Value Retail portfolio and transform them into digital assets that could be used for a variety of experiences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With venues spread across Europe and China, Value Retail was challenged to continue catering to their local markets and to the large volume of tourists coming to their properties on any given day. There were critical components that Mappedin had to provide to help solve this challenge.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Language Support:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" To fully support their international audience, Mappedin placed an emphasis on language support and translation for all implementations and product features at Value Retail properties. A number of language options were ported in or foundationally supported; then customized to each venue for the most used languages at each property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" With the addition of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Responsive Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.tbvsc.com/la-vallee-village/en/map\"}},{\"nodeType\":\"text\",\"value\":\" to their new website, Value Retail was able to deliver an indoor mapping experience consistent with their clean brand design. The newly created 3D digital maps enable customers to explore and navigate Value Retail’s luxury outlet properties from any device. This interface included custom features requested by the client, including logos to indicate well-known bear statues that are scattered across their flagship property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5ezkSpNy0OlyhuDrz51S4x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mobile SDK:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Value Retail utilized the Mappedin Mobile SDK to natively host 3D digital maps of their properties in each of their individual venue apps. This way, they provide visitors with a consistent digital experience on both their website and mobile applications. They also utilized the mobile experience for their Roving Concierge app. This continues their focus on customer service by enabling employees to walk around the properties and provide information, as well as directing visitors to the specific store they are looking for. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Value Retail was able to increase engagement through the usage of Mappedin’s products, and fully augment their customer experience focus from every angle. With digital maps featured on their newly designed website, their Concierge app, and property apps, Value Retail provides visitors with a high-end shopping experience across all platforms.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s flexible platform enables you to build best-in-class mapping experiences for a variety of industries and use cases.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about our indoor mapping solutions for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retailers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"}},{\"nodeType\":\"text\",\"value\":\", or how you can digitally transform your venue to deliver engaging guest experiences, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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picking efficiencies for associates. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to better serve the retail market, Mappedin wanted to create a grocery- focused feature set that would allow store owners and operators to make real-time changes to layouts and product locations, while providing picking efficiencies for store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In retail, information is key, and we knew that if we could bring the same ease-of-use to a retail feature as existed in our CMS, our products could show significant time savings. We wanted to test our product in a physical retail environment and prove that mapping could play a part in improving operational processes to maximize store employees’ efforts.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As an innovative retailer, Loblaw Digital is constantly on the hunt for ways to create efficiencies that can improve day-to-day operations, while also driving their digital strategy forward. As part of that focus, Mappedin had an opportunity to test the hypothesis that integrating a mapping solution could help the efficiency of their Click and Collect program.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"kzOix6TWxPUT5QQbGYhr7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Test\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The solution was tested in two stores and across a variety of scenarios. The first step was to map the physical store locations to ensure all geometry and location data was accurate. The second step was to implement the optimized picking paths in an app and run comparisons beside non-app runs. This helped validate that optimized pick paths could reduce the overall distance and time travelled by store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Varying Sources:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The feature set was developed using several sources of data, including interviews with employees familiar with the current process. After employee interviews, we created a routing algorithm to test against the baseline in order to track time efficiencies. The routing algorithm used in the solution was created and derived from ant colony optimization techniques to augment the human aspect of this process.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Details to Data:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Barriers to efficiency, like picking time per order, needed to be accounted for in the feature planning to avoid dips in service quality. This included offsetting for convoluted routes, or multiple trips back to the order desk to reduce potential for missed items. This better enabled their employees to complete tasks and continue the organization’s operational excellence. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A Validated Solution: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Retail Wayfinding solution maps out each store down to an inventory level, enabling employees to efficiently fulfill online orders. The app leverages mapping to visualize the optimal route through the store. In the case of grocers, it even accounts for aspects like freezer and fridge items so they don’t defrost if picked first.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Measurable Optimization:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Leveraging an optimized routing plan like Mappedin’s produced shorter distance runs across the board. The app helped produce a 13% reduction in distance travelled. This translates to a 7 minute reduction per run, an overall 15% increase in picking efficiency.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Future Product Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" This project with Loblaw helped validate the benefit of mapping technology within picking and packing environments while also exposing areas of improvement for the product. Being able to pinpoint these areas provided Mappedin with further use case parameters as well as valuable insight from Loblaw employees for future improvements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7HmUgpRJNDdSXlgGfO5fss\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers like Loblaw Digital are paving the way by constantly trying new things and collaborating with other companies to innovate and test all potential options for creating a more efficient workflow. We look forward to testing more mapping use cases with them and other companies in the future.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"39VdCAcfjXsvsS5bSRNm6L\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin continues to work on expanding our products to new industries, compiling data through proof-of-concepts, and creating products that address core needs in the market. Interested in exploring a pilot project with Mappedin? Retail experiences are undergoing a digital transformation to remain competitive, customized, and convenient. Learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail offering here\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/retail\"}},{\"nodeType\":\"text\",\"value\":\", or reach out to us at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4975,"src":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&h=321&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=599&h=400&q=90 599w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=480&h=321&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4vtOeJafe33cpwGZBEDB5q/607ff8633c80b1a44b7993118c27d65b/Loblaws-Produce-big-2.jpg?w=599&h=400&q=90&fm=webp 599w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Dec 11, 2019","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Vicinity Centres: Australia's Leading Retail Property Group Goes Digital","slug":"vicinity-centres-australias-leading-retail-property-group-goes-digital"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin collaborated with Vicinity Centres to help them undergo a digital transformation and become a core component to scale across their portfolio. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Vicinity Centres is one of Australia's leading retail REIT groups and the second largest listed manager of Australian retail property. With six venues in their Mappedin portfolio and headquartered in Melbourne, Vicinity focuses on luxury and market-leading experiences that also emphasize sustainability. Their flagship location \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.chadstone.com.au/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Chadstone\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is known as \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"The Fashion Capital \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"and with their impressive portfolio, Vicinity has set the bar across Australia for both experience and selection.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"yPU5UKZBie4o824Z4Cvtx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As Vicinity looked to their future initiatives, they had several checklist items that Mappedin could help with. The continuation of their ‘market-leading destinations’ directive, but also the expansion and investment of their portfolio, and to realize the opportunity for mixed- use properties.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The opportunity to work with a large-scale technically savvy customer who understood the importance of the digital experience and had innovation in mind as a main theme for their continued growth, made for a great fit. Mappedin offered a solution that gave Vicinity one central source of truth that could expand across the organization, which was both scalable and easy-to-use.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As our first Australian customer, understanding the unique challenges of an international client were crucial to identify and address to ensure an optimized launch. In order to assist with the overall digitization of their maps and updating of their websites, four venues were brought on as pilot projects and quickly launched, beginning with our Mappedin Web and expanding to include Digital Directories.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"In order to assist with the overall digitization of their maps and keep a unified brand experience, the maps at various venues across the portfolio were uploaded into the CMS and optimized for efficiency. This also allowed for the continuation of a streamlined experience from physical to digital, while enabling customers to navigate from the web experience on their mobile devices while on-site at the venues.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1i2G7RBpw4aRJmzZcMt1s7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Digital Directories:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" New directories were placed at several of Vicinity’s most popular venues to showcase the digital map created using the CMS. This allowed customers to navigate through the venue, as well as give data about what consumers were searching for, how often they ended up at their destination, and also gave data about what stores consumers wanted to see or expected to see at each venue. The directory experience focuses on a clean and simple UX approach that highlights the information customers require in a minimalistic format.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"New Features:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" The client also liked the addition of several newly developed features that launched at their venues as they were rolled out, include QR Mobile Pass on the Digital Directories, as well as venue fingerprinting and IMDF set-up in order to collaborate with Apple. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After implementation, it was clear that we could be a great strategic partner to help Vicinity go through their digital transformation, and become a core component in the process of creating a tool that they could use to scale up across their various properties.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a client, Vicinity was very active in how they interacted with the products and how they wanted to collaborate with us on building out new features.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the course of 2019, with full deployment of a number of Mappedin products across venues, Vicinity saw a marked increase of unique sessions over time. The Mappedin Web deployment showcases the most usage, with users being able to use it both at home and at the venue for their convenience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through the spread of location selection, the minimalist and brand-consistent user interface design allowed customers to simply browse the entire venue and select their location. This also indicates that customers may not know what they are looking for when they get to a directory, and having information readily available to them in real-time allows them to explore and plot a route with multiple stops.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We continue to work with Vicinity to support the launch of new venues that are added to their portfolio, as well as the addition of new products and features that fit with their needs and direction going forward.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case 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centres.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1jWMz3ZbXmaOAURjQNYh4O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sonae Sierra\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.sonaesierra.com/\"}},{\"nodeType\":\"text\",\"value\":\" is an international real estate company committed to delivering solutions to meet its client ambitions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sonae Sierra develops, manages and invests in sustainable assets and provide investment, architecture & engineering and property management services for clients in geographic areas as diverse as Europe, South America, North Africa and Asia, whilecreating shared value for their business.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The opportunity came as a chance to work with a REIT that had venues across several countries in order to help them increase their organizational efficiency. Integrating Mappedin’s products into their tech stack also helped them update outdated maps that they had been using, and give their customers a more digitally advanced experience when interacting with their properties’ brand.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The team at Sonae Sierra also needed to be able to manage multiple properties through one system, as well as the ability to manage properties located across Europe from their office in Lisbon, Portugal.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Prior to using Mappedin, Sonae Sierra had been using SVG maps on their website, which was sufficient but was not inclusive of wayfinding. This provided an opportunity for Mappedin to help create an experience that would encourage Sonae Sierra’s customers to engage more with technology on the property and continue their digital experience while shopping.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’re continually looking for state of the art technologies that can increase shopper engagement. Mappedin’s web wayfinding platform adds a consistent means for shoppers to navigate our Shopping Centers, providing a completely interactive and immersive experience. We’re very glad to take advantage of the Mappedin technology that has highly contributed to improving our customers digital experience.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Ana Fé\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Digital Marketing Coordinator at Sonae Sierra\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to help update their product and experience, Mappedin created a digital map for 33 of Sonae Sierra’s properties across several countries, which was delivered through Mappedin Web.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We began a pilot with Sonae Sierra in September of 2018, with the addition of a number of venues towards the end of 2018. The overall goal was to create a product that allows customers to research and plan their visit in advance, and then to continue that experience seamlessly through a mobile device once on the property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to fully address Sonae Sierra’s needs with regards to their European customer base, we also created several solutions for the unique challenges of an international product.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Updating Sonae Sierra’s existing maps to digitize them and upload them into our CMS allowed for a fully customized experience. The addition of Mappedin Web allowed customers to search and navigate on both desktop and mobile devices.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Point of Interest Translation:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Mappedin added several new languages to Mappedin Web during the implementation process, to account for the bilingual nature of many of the countries, and to account for the variety of languages across the different countries. This also included updating points of interest with country-specific and appropriate terms.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Expansion of Mobile Device Support: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Product adjustments were made to ensure that viewing the Mappedin Web product on mobile was optimized for European-make mobile devices. Several differences included size of screen optimization and accounting for a wider variety of models than one might see in the North American market to ensure that all customers receive a consistent and seamless experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60cHc5Akymw7ZSjwuGNfak\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After implementing the pilot project and successfully converting the project to scale and scope requested by the client, we worked with them to significantly increase their unique user sessions 260x month-over-month since implementing Mappedin Web.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The user sessions show an upward trend in user sessions and engagement, corresponding to all 33 venues in the portfolio being onboarded at the beginning of 2019.\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over time, more venues have been added as Sonae Sierra continues to expand their investments in properties and management across the world.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"They have continued to grow both their portfolio and tenant base for the past several years - an international client dedicated to continuing expansion of their services in a number of different countries, including entering into new markets like Poland and Romania through partnerships. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We continue to work with Sonae Sierra to support new venues that are added to their portfolio, as well as the addition of new products and features that fit with their needs and direction going forward.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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feet.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4kZjac0MOm8yI3jFg4jOCK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Much like the current retail landscape, Indoor Positioning Systems (IPS) are constantly evolving. IPS platforms offer modern wayfinding to shoppers by acting as GPS for the indoors, while also providing useful data including traffic patterns and dwell time to property owners and operators. These insights enable businesses to provide additional consumer benefits such as targeted promotions, predictive search, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While Mappedin does not have a stake in indoor positioning, we have a unique front row seat to the rapid evolution of the IPS market.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We're excited about the experience that The Dubai Mall has built for their visitors and hope that you find it a helpful example in navigating this space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A pioneering developer of integrated master-planned communities, Emaar Group has transformed the real estate sector in Dubai, United Arab Emirates. Emaar’s world-class project development competencies are underlined by its iconic assets in Dubai and other international markets. The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Challenge\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A leader in retail innovation and proponents of best-in-class technology, Emaar Properties sought to provide a seamless wayfinding experience enabling customers to easily navigate The Dubai Mall’s 1,200 stores and 5.9 million square feet, as well as provide its facility managers with a flexible solution for property management. Having accurate maps in a space as large as the Dubai Mall is critical to a positive visitor experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin created a fully-integrated solution to power wayfinding on the Dubai Mall's website in addition to an in-app experience that caters to their active user base. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Seamless integration\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Custom Web Integration: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Dubai Mall uses Mappedin's Web SDK to power the wayfinding on their website. Leveraging the Web SDK tool-set, The Dubai Mall was able to create a custom experience while leveraging best practices for navigation. Mappedin's SDKs are easily integrated into customer websites with all map rendering and navigation done in the Mappedin cloud. They've been built by developers, for developers. The Dubai Mall’s website features 3D maps with zoom and tilt features. This enables users to easily locate the store, amenity, or destination they are looking for.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4VlwUki67349X67yEuwDaS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Real-time wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Turn-by-Turn Navigation: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"In partnership with Senion, Mappedin extended its full suite of features and capabilities to The Dubai Mall Mobile App. This app integration was the first of its kind and offers a completely interactive 3D wayfinding experience with the help of indoor positioning technology. Beacons throughout The Dubai Mall provide positioning updates to shoppers' smartphones twice a second, enabling an incredibly accurate navigation experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5NUXqEwPGuwMUBiKmz27vO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Shopper journey insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web and Mobile Analytics: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Mappedin CMS includes a detailed analytics dashboard that provides information on user intent. The Dubai Mall is the only Mappedin customer to track \\\"journeys completed.\\\" When a user of the mobile app searches, navigates to, and arrives at a location, a completed journey is counted. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Since implementing Mappedin, there have been over \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"2.8 million\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" wayfinding sessions between web and mobile at The Dubai Mall to date.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=120&h=63&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=240&h=126&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=480&h=252&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=720&h=378&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=960&h=504&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=1200&h=630&q=90 1200w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=120&h=63&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=240&h=126&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=480&h=252&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=720&h=378&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=960&h=504&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/43jl98akJC9bB1mvfVHl8w/f14fbfb0d5e87b1cc8054dc57e2d6d12/the-dubai-mall-fb.jpg?w=1200&h=630&q=90&fm=webp 1200w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Aug 16, 2019","updatedAt":"Jan 12, 2022","compose__page":[{"title":"Hudson Yards: Creating a Solution for the Future of Cities","slug":"hudson-yards-creating-a-solution-for-the-future-of-cities"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards is a 28-acre neighbourhood and private real-estate development on the West Side of Manhattan. Mappedin helps their 125,000 daily visitors navigate around the massive venue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart cities seem to be the retail development of the future. Properties and urban hubs are employing technology for everything from utilities and environmental emissions to IoT and unparalleled visitor experiences. Developing for the future includes thinking ahead on all items to provide a full experience rather than simply letting a physical structure do most of the work. Previously, Real Estate Investment Trusts (REITs) focused on the square footage of their property portfolio. Today, however, in order to keep up with changing purchasing habits and higher overhead costs, developers and REITs alike are turning their properties into holistic experiences; fully sculpting a visitor’s potential journey from top to bottom. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A self-described \\\"engineered city,\\\" Hudson Yards is a 28-acre neighbourhood and private real-estate development on the West Side of Manhattan. Officially opened in 2019 and containing everything from restaurants and shops to hotels, offices, and residential buildings, the development also contains 14 acres of open public space and a school. Co- developed by Related Companies and Oxford Property Group, Hudson Yards was imagined as a marriage of digital and physical with an emphasis on the arts and culture in addition to the day-to-day operations.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"69JZE2ymdB3GA74D8rAFVw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards came to Mappedin through Intersection, a leading technology and media company, and Related, an innovative real estate development firm, as they were looking for a wayfinding vendor as part of the development project. Knowing the scale and size of the property, it was clear that wayfinding across various platforms would be necessary in order to direct an estimated 125,000 daily visitors to and from their various destinations around Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s enterprise tools were invaluable in allowing us to present all of the maps necessary to navigate this complex facility. Through their maps and CMS, we were able to create an unparalleled kiosk experience for the visitors of Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Rachel Bell\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", VP of Client Development, Product at Intersection\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The large-scale urban development had many goals in mind to provide space for a wide variety of groups and visitors to intersect. Hudson Yards prides themselves on working towards the future of retail, and interacting and developing as a thought-leader in the industry. This project has created a landmark development in the United States - the first of its kind and the most premium to date.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Related envisions the future of living through mixed-use spaces in a mini city. With retail, offices, play, and commerce all happening in one spot at Hudson Yards, they wanted to be an interactive REIT with a focus on expanding the experience within their property rather than the property itself. The finished development at Hudson Yards not only encapsulates this experience, but is a great physical asset that incorporates a number of different pieces, of which Mappedin has played a key role.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As part of the overall digital solution, Intersection needed a leading wayfinding provider to help round out the visitor experience. Mappedin was the first mapping provider to work with Hudson Yards, a client that wanted a very customizable and interactive solution.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Fitting into their extensive website, Mappedin’s responsive wayfinding solution for web (Mappedin Web) provides users mapping and navigation on both desktop and mobile devices.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" As the project progressed, both the client and their agency decided that digital directories on the property would add to the digital experience available and allow them to better access data of the varied groups who were moving throughout their property. A package of Mappedin’s Web SDK and Intersection’s interactive display software fit perfectly into the structure and plan for Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4IrffMW1jCbFL5Yck5rqRA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"New Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The complexities of the development, along with creating a digital map for Hudson Yards that accurately reflected the unique and impressive architecture of their buildings, required getting creative with the proposed solution.This included developing a building-to-building navigation feature, a concept we hadn't fully developed in the past. The complexity challenged us to use our tools in a way we hadn't before, in order to best reflect a digital version of the unique physical space.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal was to create and craft the best visitor experience for Hudson Yards, as the community-like feel brings visitors to their venue for many different purposes. Working with Related and Intersection as part of that feel has created a hub with digital touch points that encourage visitors to explore and discover the property.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Hongwei Liu\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", CEO at Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The project with Hudson Yards and Intersection involved a partner structure with many moving parts. It showcased that having a wayfinding and indoor navigation solution for a large-scale development was an integral part of keeping their visitors engaged and satisfied with their overall experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next frontier:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The future of retail appears to be moving towards more mixed-use environments with additional investments in experiential technology. These mixed-use environments might prove to be the most common usage for future projects, regardless of industry. The addition of a sustainable mapping and wayfinding platform for any number of use cases proved to be successful as part of a larger implemented digital solution. Working with Hudson Yards showcased not only what wayfinding can accomplish to date, but also gave clear indicators as to the future of maps, how they can be used, and where they are going.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Expansion of partnership:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Hudson Yards project created an expansion of how Mappedin thinks about its products. Through this partnership, we're continually redefining what it means to be a successful technology provider and partner in the mixed-use space. This has added exciting and important features to our product roadmap and is another integral part of building out the ultimate platform for spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As Mappedin continues to work with mixed-use facilities and a variety of industry partners, our product updates will continue to work towards technological advances in wayfinding. Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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Mappedin helps ensure that wayfinding is accurate and easy to manage as facilities change.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Introduction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Healthcare institutions are in a constant state of flux: moving departments, expanding clinics, and renovations always underway. Despite these changes, the infrastructure is old and often there is a lack of landmarks or distinguishing features in the corridors. Navigating the space can be difficult, confusing, and time-consuming. Visitors rely on wayfinding elements like signs and maps to guide them through these large landscapes. Mappedin helps to ensure wayfinding is accurate and easy-to-manage as facilities change and grow.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1SnpsQcPAKcEVpp52QIajg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"St. Joseph's Health Centre, also known as St. Joe's Toronto, is a community teaching hospital founded in 1921 by the Sisters of St. Joseph. The centre is home to one of the busiest emergency departments and birthing centres in Ontario, with more than 101,000 visits and 3,275 babies per year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"St. Joe's vision is to advance the health of the city's west end by being Canada's best community teaching health centre to over 1,000 students and medical trainees each year. The three strategic priorities of the centre are to create seamless transitions of care, deliver an exceptional experience, and shape care through teaching and education.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"St. Joe's, like many health care facilities, has a complex layout made up of multiple wings that face construction at various times. In their start-to-end journey, visitors are most at risk for getting lost when they've stepped through the front door and are looking for the registration desk at the proper department. Many wayfinding tools exist today, including static maps, signs, and directories, but all have been rated unsatisfactory by visitors - except volunteers. Patients and visitors to the hospital are often in a high-anxiety state and while volunteers can apply a hands-on approach to helping navigate the hospital, there are unfortunately not enough to keep up.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Mappedin has created a best-in-class indoor mapping platform, the company recognizes that previously it was tailored to the retail environment which has very different needs then the healthcare industry. To adapt and optimize the product, Mappedin worked closely with St. Joe's on a co-designed product, beginning with a blank slate and asking, \\\"what does the ideal product for healthcare look like?\\\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has created a Digital Directory and Web experience with software uniquely suited to the healthcare industry. Kiosks will be placed at the main points of entry in the hospitals and now, not only can visitors self-serve and thereby free up valuable volunteer time, but when volunteers do need to assist others, they are better equipped with a tool to do so.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6BGSVD0H4pnR9UMwzzTnIl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What's different?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Users have less information: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"When patients arrive at the hospital, they typically have one of three pieces of information - the name of the doctor they're seeing, the department they need, or the procedure they are having. The new search functionality on the healthcare platform allows users to enter any of this information and be routed to the proper registration desk.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Small departments are hugely important: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Unlike other properties, the size of department has no correlation to number of visitors. Therefore, the colouring of locations and size of text labels has been adapted for tiny - but important - locations on the map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"More visitors have decreased mobility:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" In the healthcare directory experience, accessibility mode is automatically on, providing accessible routes that utilize elevators and ramps over stairs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with these features, all Dynamic Directories come equipped with:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive map\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simple navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Having the chance to partner with an organization like St Joseph’s Healthcare was an amazing opportunity for Mappedin to immerse ourselves in a new industry and have a deep understanding and empathy for their problems\\\" says Marcus Doran, VP Product at Mappedin. \\\"Through the co-design process and iterative testing with their staff and visitors, we have come up with a solution that uniquely addresses the navigation problems of the healthcare space.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding for healthcare provides value in the following ways:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"One map everywhere:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Consistent and accurate map data across multiple platforms - directories, web, and print\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Easy to maintain:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" The Mappedin CMS allows for simple edits and rapid sync, the system centrally updates pathing, doctor names, and so on\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reduced frustration:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Improving satisfaction for patients, visitors, volunteers, and staff\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Social ROI: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Offsetting insufficient volunteer numbers or free up volunteers for other high-value work\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has only just begun... Stay tuned for feature announcements as this product grows and evolves.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4972222222222222,"src":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&h=321&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=720&h=481&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=960&h=641&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=1440&h=962&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=2156&h=1440&q=90 2156w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&h=321&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=720&h=481&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=960&h=641&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=1440&h=962&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=2156&h=1440&q=90&fm=webp 2156w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 22, 2018","updatedAt":"Jan 12, 2022","compose__page":[{"title":"Macerich Increases Digital Touchpoints","slug":"macerich-increases-digital-touchpoints"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich is one of America's leading owners, operators, and developers of major retail real estate. The S&P 500 company provides intuitive wayfinding to its shoppers and a platform for messaging to its retailers and brand partners. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As technology and the way people shop continually evolve, Macerich is focused on enhancing shoppers' mall experience through a robust set of digital touchpoints that can adapt alongside industry changes.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Dynamic Directories provide shoppers with interactive, intuitive, 3D maps to navigate the Macerich shopping centers. Users of the digital interface can search for a location and populate directions to their point of interest.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"qAgPZ5V5D0LM3LvB5EkAR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An S&P 500 company, America's Macerich is one of the country's leading owners, operators and developers of major retail real estate. Macerich is different. Their unique and irreplaceable properties and dominant position in the nation's gateway markets — the most affluent and densely populated with significant international appeal — set the company apart. Their properties, located in top U.S. markets, connect the nation’s most desirable consumers with retailers and brands. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich is focused on enhancing the shopper experience in all ways, including a robust set of digital touchpoints that make the most of state-of-the-art technologies. The premier mall REIT seeks to provide easy and intuitive wayfinding for shoppers at all of its 48 retail properties.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Dynamic Directory Plus provides shoppers with an intuitive, full-screen, interactive wayfinding experience, while also offering a dynamic new platform for retailers and brands to connect with guests at our one-of-a-kind properties.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Kurt Ivey\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Vice President of Marketing, Macerich.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Macerich has deployed Mappedin's Dynamic Directory Plus in 19 of its malls across the United States. The map-centric interface was designed with an optimized touch experience to provide seamless map interactions. Both companies applied industry knowledge and experience to collaborate on the delivery of an enhanced platform.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The highly intuitive, double-sided displays deliver a best-in-class experience for Macerich shoppers as well as retailers and brands. One side of the kiosk includes the Mappedin Dynamic Directory Plus interface to help shoppers conveniently navigate to store locations and shopping center amenities. The other side offers full-motion video where brands and retailers can present advertising and promotional information. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1GUybULVjC1ot296fs2O6p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With up to 16 two-sided digital directories per property, we're pleased to deliver unprecedented opportunities for stores and brand partners to share their messages with shoppers at Macerich's market-leading malls. These responsive, easy-to-use directories will be a magnet for shoppers as well as a great new tool for our retail partners.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Kurt Ivey\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Vice President of Marketing, Macerich\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Dynamic Directory Plus:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive 3D Map - Enables users to easily orient themselves and better visualize their surroundings. As the map moves, so do the store labels.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search - Predictive search results appear as users type, minimizing the number of keystrokes needed to find a location.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Offline Mode - Directory UI will work offline and updates with any map changes once back online.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multilingual Support - Available across Spanish, French, and Simplified Chinese.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.9047619047619047,"src":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=120&h=63&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=240&h=126&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=480&h=252&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=720&h=378&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=960&h=504&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=1200&h=630&q=90 1200w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=120&h=63&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=240&h=126&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=480&h=252&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=720&h=378&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=960&h=504&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/qAgPZ5V5D0LM3LvB5EkAR/e4ea93879802b5b726d4842a493d668d/macerich_shopping_centre.jpeg?w=1200&h=630&q=90&fm=webp 1200w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jan 23, 2017","updatedAt":"Jan 13, 2022","compose__page":[{"title":"How Simon Has the Inside Edge","slug":"how-simon-has-the-inside-edge"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group is a global leader in retail real estate. Their industry-leading retail properties provide shopping experiences for millions of consumers every day and Mappedin helps them navigate those spaces.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5BbbAdlKajBAJnvFLacKmC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Introduction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shopper journey has changed drastically. Consumers want what they want, when they want it, and where they want it. In a world of instant gratification and compelling distractions across a multitude of devices, a fast, efficient, and enjoyable shopping experience has never been more critical.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers, mall operators, and mall owners are being challenged to deliver a physical world experience that is similar to the digital world experience: informed, customized, and efficient, with as little friction as possible.\\nWe’re proud of our clients and believe that they can provide real world examples that you may find helpful in navigating this space. This is one of them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.simon.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" (NYSE:SPG) is a global leader in retail real estate ownership, management, and development. Their industry-leading retail properties and investments across North America, Europe, and Asia provide shopping experiences for millions of consumers every day. Not surprisingly, they generate billions in annual retail sales.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Challenge\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon’s number one challenge was not having the tools required to keep their mall maps up to date. Because of this, customers couldn’t find what they were looking for as store and amenity locations are always changing. Simon needed a solution that enabled them to easily manage map updates and that would provide a seamless navigation experience for their shoppers. To stay true to the Simon brand, this had to be delivered through best-in-class systems.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s fully integrated solution delivered the following tools and benefits to over 200 Simon mall locations:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Connect online browsing with in-store purchasing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Discoverability: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s “Smart Search” enables shoppers to find what they’re looking for by pre-populating results based on data,delivering the ultimate user friendly experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Navigation: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"By delivering a navigation experience that is simple, efficient and accurate, we’ve enabled shoppers to get to their selected destination with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Perspective: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Our highly customized maps incorporate Simon’s brand throughout every aspect. Everything from wall depth to 3Dimagery to user friendly text orientation had never been captured in a software platform before.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Readability: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Our vector based maps enable shoppers to pan, zoom, rotate, hover and click ensuring they can easily find what they’re looking for.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"0Jzz7W78VVkfHf6A3Obbs\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. User-friendly content management system\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Management: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Simon’s maps are maintained through automation and user friendly tools. By integrating Mappedin’s CMS with Simon’s central CMS, the process of updating tenant and property information is seamless. Changes to Simon’s physical space such as renovations and maintenance can be updated through Mappedin’s easy to use editor tools. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Capture retail in detail\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Insights & Analytics: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Our reporting enables Simon to better understand, influence and engage with their consumers by capturing actionable insights on brands, products and stores before a transaction is made. This measurement is crucial in understanding the end to end shopper journey.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon is continually looking for opportunities to enhance the shopping experience and we quickly recognized the potential of this new technology to do just that. Consumer response and feedback to our new interactive maps since our pre-holiday launch last year has exceeded expectations, with usage levels well above the targets we set.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mikael Thygesen\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", Chief Marketing Officer at Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case 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