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    "result": {"data":{"contentfulComposePage":{"title":"Employee Q&A: Sam Lidstone","seo":{"title":"Employee Q&A: Sam Lidstone","description":"In this Employee Q&A, we chat with Sam, Mappedin's Visual Designer. We're discussing his recent design projects and best advice for working from home."},"content":{"author":"Avanti Krishnan","publishDate":"Oct 6, 2020","updatedAt":"Mar 10, 2022","content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Sam, thank you for chatting with me. To start off, can you tell us about your current role at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"My title is Visual Designer and I've been doing that for probably a year now. I joined as a Graphic Designer but my role evolved to include other tasks outside of my main marketing role. I work on the website a lot and I've done a lot of print design - sales one-pagers, our business cards, and marketing materials for conferences. Sometimes I do product design as well so I designed the Mappedin leasing tool and a couple of our sample apps. The website has been a huge project since January though so that has taken a huge chunk of time recently! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2xBJ9VaPE8Ye13Nhw9F9Ur\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"The new website looks amazing and it looks completely different from the original! Were you involved in the project from the very beginning?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I was and it was a huge process. The project started off as designing a Developer Portal but it morphed into getting a new company website. As a part of that, we needed to do new branding and a bunch of research. I did a ton of user testing on the brand ideas, colours, and key phrases that the rest of the team came up with. There were a bunch of different concepts, everything from colours, to fonts, to choosing whether or not we wanted to use illustrated images or real photos.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"It definitely sounds like a challenging process. What there one thing in particular that was the most difficult hurdle to overcome?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The process is so long; it must have taken us about 3 months before we had a solid direction and then the design of the website actually started and the brand continues to evolve through that. Even now, it's still continually evolving in small ways. With design, you have to trust the idea that you are putting forward because there will always be people who don’t like it or maybe it's not their style, but it was about the goals of the company. The hardest part was usually in making final decisions on details, like what type of image to use on the home page of the website and what our main phrase is and things like that.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Was there any one part of this project that you were really proud of? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There was a lot of ups and downs, but my favourite part was seeing the first couple of pages after they'd been built. I had the designs made for a long time and was continuously designing other parts of the website while they were being built so when they were complete and I got to see the animations and see everything work together, it becomes this full thing. It starts off as this design in your head so actually seeing my designs come to life was definitely the best part of the whole process! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"That's great! So you have been with Mappedin for more than 2 years now, what made you want to join our team?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I thought Mappedin just ticked all the boxes for me. I thought the product was actually useful and it seemed like a fun place to work where you could get experience and really thrive. It's a smaller company, but not too small. I didn’t want to work at really small business because I'd done that before and I didn’t feel like there was enough room to grow with it. But I didn’t want to work for a large corporation either, so all that stuff put together, it just made sense to me to join Mappedin.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What have you been up to since we started working from home? Have you picked up any new hobbies? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I don’t think so! I’ve been doing a lot of the same stuff that I have always done; I was biking a lot in the summer, I go hiking and visit national parks, I've been playing instruments and video games. My life hasn’t actually been too different, I've just been able to hang out with my friends more often recently. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"You are probably one of the few people who have told me that! Do you have any good tips or tricks for working at home? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Well at first, I did not have a good work from home setup. I didn't have a monitor or a chair or a nice desk so there was nowhere really for me to work. But once I brought my equipment home from the office and set it up, I found it really easy to transition. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The other thing I would say is to get outside at lunch. That’s been a big help for me, especially during the summer. There were so many times where you just feel stuffy from being indoors all the time and not seeing people. So my advice would definitely be to go for a walk at lunch. I always grab a bite and then walk for about half an hour. I recently started taking some meetings outside as well, for our morning stand-up calls I’ve just been having it on my porch and that has been really nice. Even if it is a little cold, it's still a nice way to start the day! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Careers Page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, or send an email to our recruitment team at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:careers@mappedin.ca\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"careers@mappedin.ca\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"2xBJ9VaPE8Ye13Nhw9F9Ur","__typename":"ContentfulAsset","description":"","file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/2xBJ9VaPE8Ye13Nhw9F9Ur/4105583b871bc919959ea8a580e30f40/Sam_Headshot.jpeg","contentType":"image/jpeg"}}]},"image":{"file":{"url":"//images.ctfassets.net/wdjnw2prxlw8/7MgA3n8jbbM0BRSVuatCGw/ac5a0b03f669e6b414bbede251644a63/Blog_Employee_QA_Sam.png"}},"pdf":null,"relatedPosts":[{"title":"Employee Q&A: Briton Burgio","slug":"employee-q-and-a-briton-burgio","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Dec 7, 2021","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Briton is Mappedin's Account Executive for Inside Sales. We're discussing her transition between teams, qualities and skills that are important for a job in sales, how to handle client rejection, and how to stay motivated.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Briton, thank you for chatting with me. To start off, can you tell us about your current role at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m an Account Executive and my responsibility is Inside Sales. I chat with all of our current customers and hash out opportunities for them to take advantage of our products and features that they may not currently have as part of their Mappedin offering. This involves working with the Customer Success team and chatting with them to identify opportunities to help our customers get a better experience from our products and for their end-users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7wOPK1IGHkV1u5SbF16rmR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"You’ve been at Mappedin for almost a year now, what made you want to join the team? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Joining Mappedin was a pretty big leap of faith for me to be completely honest. I came from an Events background primarily, and did Events for about 15 years. With the pandemic, events weren’t really available for quite some time, and it forced me to do a lot of self-reflection on what I wanted to do next career wise. After a lot of conversations with my network, I realized that what I enjoyed most about my career in Events was building relationships with people, and so I thought that transitioning into Customer Success would be a natural fit.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I actually reached out to Hongwei, the CEO of Mappedin, because I had been following Mappedin for a really long time. He mentioned that Mappedin was looking for a Customer Success Manager, and so I applied for the role and got to meet that awesome team. They took a chance on me, and not long after, another opportunity was presented to me to join the Sales team as an Account Executive (AE) for Inside Sales. Since joining Mappedin, there’s been no shortage of opportunities for career growth and development, which is really awesome. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"That’s great to hear! What made you decide to transition from a Customer Success Manager to an Account Executive? How has the transition between teams been for you?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I think what made me decide to switch teams was having the support of the Customer Success team and Ian, the Director of Customer Experience, presenting the opportunity to me to see if it was something I’d be interested in. Also, having conversations with Michael, the Director of Growth, about the role and what it was like was important to me. I felt very supported and confident in making the decision because everyone thought I could do it. I don’t have a sales background per se, but when your Director of Sales is telling you that you can do it, that instills confidence in you and your capabilities. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overall, the transition has been pretty smooth. I worked really closely with Ian to make sure that the customers I was working with as a CSM were handed off in a very meaningful and careful way. I didn’t want those customers to feel like they couldn’t talk to me ever again because I was moving over to the Sales team. It’s nice because I’m still able to interact with them and have those relationships with them, just as an AE now. Also, coming from the Customer Success team helped me from a Sales perspective because I was able to speak about our products and what they can do. As a CSM, you’re interacting and dealing with our product all the time, doing implementations and CMS training, so that’s made the transition a lot easier. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What do you like most about working in Sales? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Honestly, I love getting the deal. I’m a competitive person and there’s nothing more exciting than carrying a deal across the finish line. The gratification isn’t instant, you have to be really patient at times, but then it’s even sweeter when you get the deal signed after months and months of work and follow up conversations with customers. It’s the best feeling. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What qualities and skills do you think are important for a job in Sales? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You have to be a bit of a risk taker, and be comfortable with putting yourself out there. You also have to be patient and persistent. You have all these meetings and these great conversations with potential customers, so being persistent and following up with them is really important. Probably 80% of the job is following up with people! I would also say that you need to be likeable. People don’t want to buy something from someone they dislike unless they really need the product or service you’re selling. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How do you handle rejection when a customer says they’re not interested?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I think the best way to handle that type of thing is to learn from it. Regardless of the career you’re in, I think it’s really important to reflect on any kind of mistake or rejection or challenging experience and take learnings from it. This way, going into your next situation or opportunity, if signals or things come up that remind you of the past time you encountered this challenge or rejection, you can prevent it from happening again or turn it into something more positive. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How do you stay motivated?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I think what’s really cool about the Sales team at Mappedin is that, as much as we all have our own territory and quotas, we really are a team working together towards a common goal. Everyone is super supportive of each other, and when one person succeeds, we all succeed. We’re always congratulating each other and we chat every morning about any challenges that we’re having or any exciting opportunities coming up. The team is extremely motivating so it’s hard to not want to succeed when you’re surrounded by all these amazing people that are in your corner and cheering you on.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Since Mappedin has moved to a remote first environment, how has working remotely been for you? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m a pretty extroverted person so working remotely has been really interesting for me. I struggled with it at first, but over time it’s been getting easier and becoming more “normal”. I like being able to connect with the team on Zoom, and we’ve been fortunate enough to have been able to do a couple things together in person, such as a Go Karting event in the summer. It’s also nice having the opportunity to work in the office and see people outside of Zoom. Even almost a year in, it’s so exciting being able to see people in person! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overall, what I like most about remote work is the flexibility. I felt like I didn’t have to sacrifice some of the things that I might have if we had to be in the office 24/7. I’m a mom and I have a young child, so being able to walk her to school and pick her up from school has been really great. I have time blocked off in my calendar for it, and everyone’s really respectful of those boundaries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What do you like most about working at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I know everyone says it but the people are fantastic. They’ve done a really good job culture wise, and I’ve never encountered an ego at Mappedin. The tech industry is usually criticized for that, but it doesn’t exist here. I’m never afraid of asking a question, and I’m never met with “Briton, how do you not know that?” or “I can’t believe that you don’t know that yet!”. No one is ever like that. There’s no ego, everyone’s really willing to help, and everyone wants you to succeed. I think it’s really cool that the entire organization is working together towards a common goal and it’s so ingrained in the culture that it makes it a really welcoming and enjoyable place to work everyday.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin is currently hiring for a Business Development Representative. Do you have any advice for someone who wants to apply for this role?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes. I would definitely say apply for it because the Sales team at Mappedin is great. I think it would also be very advantageous to reach out to Michael, the Director of Growth, on Linkedin and connect with our BDRs Lucas, Nathan, and Siewyee. Reach out to them directly and be like “hey, I’m interested in this role, can you take half an hour to talk to me about it, I want to know what it’s like to be a BDR at Mappedin.” Putting yourself out there and showing that initiative and courage to speak out to someone directly speaks volumes about you, and I think you’ll be pleasantly surprised with the response you get.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Careers Page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, including the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.applytojob.com/apply/EjxB7xOCJP\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Business Development Representative\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" role, or send an email to our recruitment team at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:careers@mappedin.ca\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"careers@mappedin.ca.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7525773195876289,"src":"//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=240&h=137&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=480&h=274&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=720&h=411&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=960&h=548&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=1360&h=776&q=50 1360w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Hiring Really Great People","slug":"hiring-really-great-people","content":{"__typename":"ContentfulBlogPost","author":"Cara Hueston","publishDate":"Sep 6, 2019","updatedAt":"Mar 10, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hiring great people is challenging, but it can be done. Here are four ways that Mappedin uses the Golden Rule in our interview process.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“We stay curious, challenge opinions, take risks, and learn from mistakes. We’re competitive and we like to win together.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If this sounds familiar, you may have spent some time on the Mappedin Careers page or have applied to join our team. These values are rooted in our incredible work culture and we believe this starts before a new member of our team even enters the building.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the past two years, Mappedin has doubled in size to the 70-person team that works in our Waterloo office today. Like any growing company, we’ve seen teams restructure, policies change, and people come and go. Despite these changes, one thing has remained consistent through it all; our mission to hire \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"really\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" great people.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Is it tough to find talent? Absolutely. But it can be done.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For us, it all boils down to the Golden Rule: treat others how you want to be treated.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are some of the ways we try and do that throughout our interview process. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Openly discuss challenges\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From job description to onboarding, we openly talk about the challenges, risks, and potential low points of the position. In our opinion, there is no drawback to frank and transparent conversations. Not only does this immediately build trust between interviewers and candidates, but it also provides a clear picture of the role and what the day-to-day actually looks like. This can also lead to really honest and collaborative discussions. Applicants can self-select whether the role is the right fit for them and when it is, they are empowered to prepare for these challenges and consider potential solutions before they even step foot in the office.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Don't make decisions for candidates\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"During the interview process, it’s easy to feel like you have a good snapshot of who someone is. After all, you’ve spent the last hour or two discussing their work history and style, their thought process, strengths, weaknesses, and more. One of our guiding interview principles and as all good interviewers know, is never decide for yourself what a candidate will or will not be comfortable with. Let me give you a few examples.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Lisa mentioned that she has a hard time meeting new people and this role requires her to get up-and-running really quickly. She’ll be too shy and won’t be able to start work as soon as we need.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Simon was extremely nervous during his first interview. This role requires talking to lots of people, internally and externally. His nerves will get the best of him and he will fail in this role.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is an example of one of the many interview biases. Even if your intuition may be correct, this creates a gap and doesn’t provide candidates with a fair chance. Rather than telling yourself stories, propose these as questions throughout the interview. In Lisa’s case, ask her for examples of times she overcame this, what she’s doing to work on it, and what her concerns are with ramping up quickly at the company. Allow the candidate the chance to reflect and see how they would handle a given situation. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Have the right people in the room\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin Team is made up of six departments: Customer Operations, Development, Finance, People Operations, Product & Marketing, and Sales. Despite the differences between them, the interview process remains the same and are made up of discussions and technical assessments. For the sake of applicants and the team, we make sure that the right people are in the room. This means that throughout the process, the candidate has a chance to speak with someone from People Operations, members of their prospective team, the hiring manager, and Mappedin’s Founder, Hongwei Liu. This allows both the candidate and the hiring team to get a feel for one another, examine different perspectives, and discuss things like culture, working style, processes, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Don't waste time\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We believe in a quick interview process, aiming for two weeks from initial phone interview to a formal offer. There is nothing worse for candidates or hiring managers, than losing momentum during this time. Companies should want to keep strong candidates engaged with both the team and the open position. To accomplish this, you can move them through the stages quickly and when that’s not possible, give them honest and timely updates. It is also important to keep in mind that the time managers and team members spend interviewing is time spent away from their day-to-day tasks and projects.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you’ve come into contact with recruiting or interviewing in the past, you may have heard the saying “hire slow, fire fast.” The foundation of this concept is to ensure someone is a good fit before bringing them onboard your team and, if things aren’t working out, let them go promptly and start fresh. We tend to agree with this philosophy but believe that there is such a thing as hiring \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"too\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" slowly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There you have it! There’s no big secret and there are no smoke and mirrors. At Mappedin, we simply keep the above principles in mind and above all else, we remember the Golden Rule.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4998125234345707,"src":"//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=120&h=80&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=240&h=160&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=480&h=320&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=720&h=480&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=960&h=640&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=1440&h=960&q=50 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"title":"Employee Q&A: Cara Hueston","slug":"employee-q-and-a-cara-hueston","content":{"__typename":"ContentfulBlogPost","author":"Lucy Bragg","publishDate":"Jan 21, 2022","updatedAt":"Jan 21, 2022","tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cara is the Senior Digital Marketing Manager at Mappedin. We’re delving into her experience at Mappedin, advice for changing roles within an organization, pros and cons of working in a small team, and best practices for a job in marketing.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Cara, thank you for chatting with me today. To start off, can you tell us about your current role at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m the Senior Digital Marketing Manager at Mappedin. I work on all parts of our digital marketing strategy, which includes everything from the website, to SEO performance, paid ads, inbound lead generation, and content strategy.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"dn6pIDyFYC1K3iUjBc7wP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"When you first joined Mappedin, you were hired as the Office Manager. How was this experience, and what made you decide to transition into a marketing role?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It was a great experience. I enjoyed that role because it allowed me to get to know everyone at Mappedin and get ingrained in the company really quickly. Back then we were in the office and a much smaller team than we are today, so I was managing the day-to-day operations and got to wear a ton of hats. I would plan company events, onboard new employees, complete phone screens and interviews, and provide support for different teams wherever needed. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I was really interested in marketing because I went to school for business with a focus in marketing. When we were hiring for a role on the Marketing team four years ago, I expressed interest and I’ve been working in marketing at Mappedin ever since!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"That’s great! How has your journey on the Marketing team been, and what are some of the different roles that you’ve had along the way?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s been great, and crazy to see just how different the company is compared to back then. I’ve been at Mappedin for four and a half years now, and so much has changed over time in terms of our focus. We’ve always had a small Marketing team, which I personally enjoy, and it’s been really nice being able to experiment, be strategic, and explore new areas of focus. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’ve held quite a few roles on the marketing team, including Marketing Specialist, Demand Generation Manager, and my current role as the Senior Digital Marketing Manager. As a Marketing Specialist, I was helping out in a variety of areas that needed more focus and research, including supporting the functions of a Business Development role (before we had BDRs) by qualifying leads and presenting early stage product demos.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once I moved into the Demand Generation Manager role, I was really focused on generating qualified inbound leads for the sales team, developing and executing marketing strategies across our blog and social channels, creating compelling content, and organizing our appearances at trade shows. With in-person tactics put on hold in 2020, I got creative and started to lean into all of the digital marketing approaches Mappedin was doing, which ultimately turned into the position I’m in today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do you have any advice for someone that wants to shift roles within their organization?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes! I would say if you’re looking to shift roles, figure out what it is about the new role that interests you, and try to find ways to apply that in your current role. Maybe it’s not in the day-to-day of what you’re working on, but maybe it’s the approach you take. For example, if both roles require independent work, or require a lot of collaboration and you figure out what you like about the role you want to transition into, you can start to harness those skills in your current role. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"My second piece of advice is to take the time to learn about the role, and ideally meet with people that have the role you wish to switch into. This can be a huge help in gaining some background knowledge and understanding of what they’re working on, what research you can do to prepare, and what the day-to-day really looks like. I think that’s really important for a smooth transition between roles.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What do you like most about working at Mappedin or in your role specifically? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I know everyone says it, but I think we have such a great team at Mappedin; it’s a really supportive environment. One of our core values is \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"play for the team\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", and that’s something I see very regularly in my team and at Mappedin as a whole. We all have the same end goal in mind, we’re all working towards it, and no one is pushing someone out of the way to get there first.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In my role specifically, I love working on a small team. I think it really allows us to be honest and transparent with one another. It fosters that supportive environment because at any time, you’ve got people that have your back and are working towards the same thing. I think that really helps to unite our team together, and it makes everything more rewarding in my opinion.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Being on a small Marketing team requires shifting priorities and wearing a lot of hats. What are some of the pros and cons of having a position like this at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Good question! I really enjoy this style of working but it’s definitely not for everyone. Some of the pros are that there’s never a dull moment, there’s always a long list of things to do, and often, you have the flexibility to choose different working styles. Whether that’s being more creative for content, or more analytical with reporting, or something really structured in terms of implementing workflows. I personally think being able to wear a lot of hats is a really great pro. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On the flip side, the con would be that some days and priorities are not super structured, and you don’t have anyone saying “work on this today, it should take about two hours.” When you have competing priorities, you need to decide if you want to work through your task list and check off one item before you check off another, or are projects more fluid and you can work on them in tandem? If you have a hard time making those decisions or you prefer your role to be really clear-cut on what you need to be doing, wearing those hats can be challenging because it can feel like you’re being pulled in 10 different directions. Some people see that as difficult, and some see that as freedom, so I think it really depends on your working style. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What qualities and skills do you think are important for a job in marketing? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I would say creativity, but not necessarily in the traditional sense. I don’t consider myself overly creative, but I think you need to be okay being uncomfortable because most of the time in marketing, you don’t have 100% of the information. For instance, we might be marketing a product feature that isn’t released yet, so we have to be forward looking. We don’t know how people will react or what advantages people will see in this feature, and so we have to be creative in predicting those reactions long before they actually happen. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Also, to be successful in marketing you often have to work with other teams, so I think strong communication and collaboration skills are really important.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"As you know, Mappedin moved to a remote first environment. How has working remotely been for you? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s been great, which actually took me by surprise. I was definitely not someone who looked forward to working from home pre COVID-19. I loved being in the office and socializing with everyone, being able to pop by someone’s desk, or catch up with the team at lunch. I was really dreading working from home at first, but I think Mappedin and certainly our Product & Marketing team has done a great job at keeping those connections going even though we’ve moved online. I also think that the flexibility of working from home is really nice.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do you have any WFH tips? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"My WFH tip is to take advantage of the extra time in the day! Where you get time back because you don’t have a commute, aren’t walking to and from meetings, and so on, do something that’s good for your mental health. Whether that means going for a walk, running out and picking up a coffee, getting away from your computer for a few minutes, or basically anything else that you might find beneficial *other* than squeezing in an extra 15 minutes of work. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"underline\"}],\"value\":\"Careers Page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, including a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.applytojob.com/apply/0vg8pdJcYc\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"underline\"}],\"value\":\"Director of Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" role, or send an email to our recruitment team at careers@mappedin.ca.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7525773195876289,"src":"//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=480&q=50","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=120&h=68&q=50 120w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=240&h=137&q=50 240w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=480&h=274&q=50 480w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=720&h=411&q=50 720w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=960&h=548&q=50 960w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=1360&h=776&q=50 1360w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"tags":{"category":{"slug":"company","name":"Company"},"topic":{"slug":"culture","name":"Culture"}}}}},"pageContext":{"slug":"employee-q-and-a-sam-lidstone"}},
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