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The mall features a wide selection of stores and entertainment options, including a cinema and arcade centre. To help visitors discover the entirety of their venue and offerings, Canal Walk wanted a digital indoor mapping solution with intuitive wayfinding and navigation. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"59dnoqDA2Gmt9iF0FGVCsu\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why a Digital Mall Map? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finding your way around \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping centres\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be challenging, and with holiday shopping right around the corner, this only becomes more overwhelming for the occasional shopper. To eliminate confusion and deliver an enjoyable experience, Canal Walk considered the benefits of a 3D interactive map that visitors could use to search and locate retailers and services, and populate turn-by-turn directions to their desired destinations. With a mall map featured on their website, this also allows visitors to plan their shopping trip ahead of time, thereby increasing shopper productivity during this busy time of the year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It was also important for Canal Walk to find a solution that makes it easy for them to edit and maintain their map in real-time. This way, they can manage details of the shopping mall and its stores, and update everything from hours of operation to ongoing deals and events. This ensures that visitors have access to accurate and up-to-date location information, while enabling Canal Walk to provide additional visibility for the promotions and events occurring within their venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Finally, Canal Walk wanted a digital map that was not only easy to integrate, but one that fits seamlessly into their website. They wanted the map to feel like an extension of their brand, with colours and theming that are consistent with their digital strategy. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How We Do It \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Canal Walk implemented Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-launch-responsive-web-app-v2\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App V2\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to deliver an enhanced digital mapping experience with wayfinding and navigation. As a pre-built solution, our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://canalwalk.co.za/mall-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web App was quickly embedded into their website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling visitors to search, discover, and navigate the mall with ease. The Mappedin team customized the map theming and colours to fit seamlessly with Canal Walk’s branding and website.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7Blw4KBdBKJGTHPCg8lYbG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Web App V2 is accessible from any device, and includes features such as a 3D interactive map, Smart Search, Smart Labels, multi-floor wayfinding, turn-by-turn directions, an outdoor map, category listings, top locations, and more. The 3D interactive map allows shoppers to pan, zoom, rotate, and quickly get acquainted with the mall and its offerings. As the map moves, so do the dynamically displayed elements such as Smart Labels. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As shoppers carry out their holiday shopping, they can use Canal Walk’s map to search and locate all the stores on their list, and populate intuitive directions along the way. Smart Search provides predictive results as users type, so if visitors are unsure of what they’re looking for, they can simply search for an item, place, category, or brand, and receive a list of suggested locations. For instance, users can type “technology” and view a list of stores or locations that sell or feature this product. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1DrsaaKIXe0X6bzwLjyxMV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Alternatively, shoppers can browse through category listings or refer to the top locations highlighted near the search bar. Top locations automatically display the most popular destinations at a venue, or Mappedin customers can select locations manually to showcase specific stores or services. This feature is ideal for advertising new additions to the mall, highlighting locations with ongoing deals and events, and more. Canal Walk can also gather analytics on what visitors are looking for by tracking search and location selections, and use these insights to advertise specific locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The ability to showcase deals, promotions, and events occurring within the venue is extremely beneficial for grasping the attention of shoppers, especially during the holiday season. For instance, malls can highlight promotions, gift wrapping stations, photos with Santa, and more. Location details are editable within \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", allowing Mappedin customers to update information such as store names, logos, and descriptions. With customizable fields, relevant details can also be included, such as operating hours, phone numbers, social media accounts, ongoing deals or events, pictures, and external links. For instance, Canal Walk can advertise their ongoing Black Friday event and deals using this feature. Together, this equips shoppers with all the information they need for a successful trip to the mall. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"60YwcW4tBmdJvS8hKhMlRY\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Start Engaging Your Guests Today\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Since \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://canalwalk.co.za/mall-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"successfully launching Mappedin’s Responsive Web App V2\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Canal Walk is providing a high-end shopping experience that visitors keep coming back for. With intuitive wayfinding and navigation, and features to showcase locations, events, and deals occurring within the venue, what better way to engage shoppers and drive additional foot traffic this holiday season?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our indoor mapping solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"retailers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or how you can digitally transform your venue to deliver an impressive guest experience, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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This feature was developed to help Mappedin customers provide more intuitive wayfinding and an enhanced guest experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"mt73AlPgiqNNfSZbJKYNJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Using Save My Section in Stadium Venues\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Save My Section is an existing feature within Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that allows visitors to a stadium or sporting venue to save their seat section within the map. After arriving at their section, fans are able to save the location for future use. This feature makes navigating through the venue effortless from this point forward. Whether you leave your seat to find a concession stand, washroom, or other amenity, you can view real-time directions back to your section with the click of a button. Through this feature, your location is pinned on the map, allowing you to quickly orient yourself while moving through the venue and providing a quick reference point to where you are seated. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Feature Benefits \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhanced Guest Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Save My Section provides guests with fast and convenient wayfinding. With just the click of a button, your section stays pinned on the map - even if you close the application. Regardless of where you decide to travel to during your stadium or arena visit, you can quickly access wayfinding directions back to your seat. When searching for nearby vendors or amenities, the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadium map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" will suggest locations with the closest proximity to your section, therefore avoiding long walks or over-crowded areas.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"365Byxaj19UnvfcKt9GHtp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved Operations for Stadiums \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This feature was designed to benefit stadiums as well as their visitors. Save My Section reduces strain on stadium staff by providing guests with the tools to navigate independently. Before arrival, stadium visitors can either find their section by exploring the map, or by search. From there, turn-by-turn directions will indicate the appropriate entry gate and the most efficient path to their section.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increased Revenue Opportunities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Save My Section can also reduce wait times and increase revenue for stadiums. By integrating with other software platforms, stadiums can allow visitors to order food and drink directly to their seats. This feature provides a more personalized experience, guiding visitors to services closest to their section. This helps with crowd control and in turn, keeping guests happy. In a recent study, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://seatserve.com/blog/stadium-concessions-challenge-solution/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"​​45% of fans are abandoning concession lines if the wait time seems too long\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Digital indoor maps can also be combined with software such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://thewaittimes.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"WaitTime\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", where fans can visit food and beverage locations with the shortest wait and then quickly navigate back to their seats. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Future Use Cases\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The ability to save a location within an interactive indoor map can be beneficial for a variety of other use cases. Adding a pin for your parking spot, for example, or a lecture hall on campus, a specific booth at a tradeshow convention, or your go-to desk in a flexible office, to name a few. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are there other use cases for Save my Location that would benefit your venue? Reach out to let us know, or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn how to implement Save My Section at your stadium or arena. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5022421524663676,"src":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=670&h=446&q=90 670w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3TcqN4vWCuH2xKZVs5P9ex/c2ab8e7f0f7b071b3e26ca83ab0b742f/static-stadium-wayfinding.png?w=670&h=446&q=90&fm=webp 670w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 22, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"Product Launch: SDK V 4.0","slug":"product-launch-sdk-v-4-0"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Find out what’s new and improved with V 4.0 of our SDKs and how you can launch this solution across your venues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile and Web SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow you to build a completely custom indoor mapping experience, regardless of industry or use case. Our SDKs encompass a wide variety of components and features required to integrate mapping into a website, mobile application, or custom directory. Mappedin’s SDKs are the foundation of every indoor mapping experience we’ve built, and these tools enable clients to build just about anything that incorporates an indoor map. We recently launched our \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"SDK V 4.0\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" and this blog will cover what’s new and improved, and how you can get started with this solution today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Users can expect familiar features and components from our original \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", including: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive map \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A-B wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Offline mode\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Amenity icons\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-floor wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping controls such as pan, zoom, rotate\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"New Features\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to the features above, we have improved and implemented several others to deliver an enhanced indoor mapping and wayfinding experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Custom Starting Position\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With our custom starting position feature, users can define any coordinate on the map as their starting point and begin single or multi-floor navigation to their chosen location. This component, combined with the new multi-destination feature, powers custom navigational experiences across a variety of locations within a venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-Destination Support\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This feature enables users to add various points of interest on the map and create a custom multi-destination route. While navigating to several locations, our multi-destination support calculates the fastest, most efficient path through the venue, providing an enhanced step-by-step journey for the end-user.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advanced Markers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Advanced Markers make it possible to reproduce any type of design layout ranging from a simple marker to a Tooltip rendered with HTML content. With this flexible feature, you can create your own custom location marker to highlight the most relevant information for users. Any point on the map can have a marker and display valuable information such as links to a webpage, descriptions, location images, a clickable reservation button, and more. These advanced markers are 3D and interactive, and completely customizable.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SKmFMFg13j2beROjVZyE0\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Follow Mode\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As you navigate through your venue, Follow Mode ensures that the map will automatically rotate for every turn along the way without the user having to pan or move the map to keep up. The blue dot experience reaches a whole new level by having the camera focused on the blue dot in top/down to 3rd person view angles throughout the whole journey. Visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/camera-controls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"guide\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to find out more about our camera controls. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What's New for Developers?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The existing functionality built within our Mapping SDKs enable our clients to build reliable and accurate experiences based around an indoor map, without being experts in indoor mapping. With the introduction of our SDK V 4.0, we focused on further improving the developer experience so that building your custom indoor mapping solution has never been simpler.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Performance Improvements\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our SDKs are highly performant; they work offline and include key navigational features that allow you to expand and create a completely custom mapping and navigation system. By introducing some breaking changes, we are able to deprecate some older version APIs and technologies and continue to make performance improvements. Maps can be developed and loaded even faster than before using new ways of managing assets, using common 3d geometries, and re-shaping the data model.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consistent API Signatures\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We simplified our APIs in general, ensuring consistent high-level API signatures. We removed any confusing APIs, and standardized APIs with the same function. With this refinement, our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/docs/web/latest/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/docs/react-native/latest/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are a lot easier for developers to use. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Introduction of TypeScript\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We introduced TypeScript everywhere in our SDKs. From a technology standpoint, TypeScript makes interacting with technology easier and more understandable.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improved Documentation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We offer well-documented resources for all features and components across iOS, Android and Web. With this release, we refined our SDK documentation further to make it easier to read, and easier for our clients to understand. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"strong documentation, sample applications, and step-by-step guides\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for getting started, we empower our clients to create unique and advanced indoor mapping experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Release Roadmap\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our release roadmap policy for the entire Mappedin SDK suite across different platforms is now standardized. The release roadmap showcases the timeline of how each of our SDKs go into different major versions, “Current”, “Long Term Support” and “Deprecated” so that Mappedin partner developers can upgrade based on their unique requirements. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Get Started\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution across your venues without any difficulties. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For technical differences in the new Web, React Native, iOS, and Android SDKs, see our migration guides \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To get started with Mappedin’s SDKs today, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"connect with our team\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\\n\\n\\n\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.8093971631205674,"src":"//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=120&h=66&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=240&h=133&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=480&h=265&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=720&h=398&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=960&h=531&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=1440&h=796&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=2041&h=1128&q=90 2041w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=120&h=66&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=240&h=133&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=480&h=265&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=720&h=398&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=960&h=531&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=1440&h=796&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1WQtydp4FN4rB8xU8WOiOH/a3983c329cc5ca28f41d1e262586ebaa/mobile_sdks.jpg?w=2041&h=1128&q=90&fm=webp 2041w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 18, 2021","updatedAt":"Jan 21, 2022","compose__page":[{"title":"Indoor Mapping Use Case: Asset Tracking","slug":"indoor-mapping-use-case-asset-tracking"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Asset Tracking","slug":"asset-tracking"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Asset tracking provides building owners and operators valuable information to streamline their business operations and increase efficiencies. Paired with a digital indoor map, asset tracking and management is taken to the next level by creating new efficiencies and experiences. Keep reading to find out more about this valuable solution and how you can implement it to benefit your business.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Indoor Maps Power Asset Tracking \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping providers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" help you truly visualize your building and everything it has to offer by converting your 2D floor plans into a 3D map. Through digitization, visualizations are interactive, and allow you to pan, rotate, zoom, and explore the entirety of your indoor space. Physical locations within a building are placed according to real world locations, providing an accurate visual representation of all points of interest and their associated location data. This enables your business to visualize and locate your assets on a map, and paired with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning technology\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\", you can navigate to them, monitor their movement, assess their performance, and much more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using IPS to Track Assets \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning systems (IPS) complements indoor mapping, and together they create a powerful indoor navigation system that provides additional context to users and allows you to track assets in real-time. While the map provides a visual understanding of how assets are distributed in your building or company, indoor positioning systems, such as a tag or beacon system, can detect real-time locations to determine the coordinates of people or assets. For instance, indoor positioning can be used for asset tracking by placing tags on anything from heavy machinery to small bins of items. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This allows you to view the location and movement of assets on the indoor map in real-time, and use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"}},{\"nodeType\":\"text\",\"value\":\" to quickly find its whereabouts. This is especially useful in large and complex facilities, or buildings with a lot of equipment or assets to manage. Similarly, this technology can be used to track personnel with “on-device” systems accessed directly through your mobile device. Insights can then be leveraged to understand the flow of your building, equipment usage, assets requiring frequent maintenance, and other location based analytics that can help you make informed business decisions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What Assets Can Be Tracked?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Not only can assets such as inventory or machinery be tracked, but asset tracking can involve anything in an indoor space, including amenities and people. Documents, employees, building material, equipment, you name it. Indoor location tracking and positioning can significantly increase efficiencies and reduce errors, thus anything that provides valuable insights for your business is beneficial to track. Indoor spaces such as hospitals, warehouses, offices, and even buildings under construction can leverage IPS to track important assets. The use cases are endless, and we will be exploring this shortly. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"SDKs for Asset Tracking and Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now that we’ve talked about the value of indoor mapping and indoor positioning for visualizing and tracking assets, and the different points of interest that can be tracked, let’s explore how this solution comes together with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"mapping SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To get started, you must choose a trusted indoor mapping provider to help create your map, compile a list of assets and points of interest you want to track in your building, and then begin creating your own custom experience with SDKs. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\" encompass a wide variety of components and features required to integrate mapping into a website, mobile application, or custom directory, and enable our clients to build reliable and accurate asset tracking experiences around an indoor map. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"26FeY6OMJkg0UPvMw0wxqm\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Using the SDKs, you can pinpoint specific coordinates on the map that correspond with the assets you want to track and manage, and place a custom marker or icon on those locations. Then you can connect this data to the asset tracking or asset management system used by your business. While this system is not provided by the indoor mapping provider, companies such as Mappedin provide developer support to seamlessly integrate this system onto the map. You can then layer on additional experiences, such as a reservation system or workplace management system, to maximize the use of your assets.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Asset Tracking Use Cases \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Warehouses\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Tracking your assets with digital maps is extremely useful in complex facilities such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"warehouses\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/warehouses/\"}},{\"nodeType\":\"text\",\"value\":\". Most facilities already have a warehouse management system in place to support and optimize warehouse functionality, distribution centre management, and the overall supply chain. What is missing, however, is the ability to visualize this location data within the context of the venue. That's where indoor maps come in. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital indoor maps combined with an indoor tracking solution and warehouse management system provides solutions for improving operations and increasing efficiencies. You can monitor real-time tracking updates of inventory, machinery, employees, warehouse pallets, and other assets, within the context of the venue. This allows you to maintain end-to-end visibility of all your assets; from large pieces of machinery to small storage bins. Using their mobile devices, employees can easily locate and populate the most efficient route to the equipment or products they need; \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"simplifying picking and packing processes\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/warehouses/using-indoor-positioning-to-increase-efficiency-in-warehouses/\"}},{\"nodeType\":\"text\",\"value\":\" and saving valuable time in day-to-day operations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Warehouses can also leverage asset data analytics to gain insight into equipment usage and performance. For instance, you can see which equipment is being used the most and will require frequent maintenance, and better understand the flow of the warehouse to determine if there’s a more efficient way to assign equipment based on the spacing of the venue or preferred method of picking and packing. In addition, you can visualize accurate inventory levels on the map by indicating high levels of stock as green and low levels as red. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4ZZcmNt5AP4ZJ3tCi8DHhw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hospitals\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning technology can be used for asset tracking in \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"healthcare spaces\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"}},{\"nodeType\":\"text\",\"value\":\", such as hospitals, to locate the exact positioning of personnel, assets, and equipment movements in real-time. With medical equipment constantly moving around the hospital, a tracking system makes it easy for healthcare workers to visualize and locate the medical assets they need to assist their patients. Even more, blue dot enables employees to calculate the quickest route to the asset, saving valuable time that would otherwise be spent searching in these large, confusing facilities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Management teams can \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"keep track of hospital beds and other resources as well\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/healthcare/16-benefits-to-using-indoor-maps-in-hospitals/\"}},{\"nodeType\":\"text\",\"value\":\", and use this information to allocate resources more efficiently. Moreover, they can keep track of occupancy levels in specific zones of the hospital, and visualize room cleaning schedules to enhance safety measures. For instance, management can monitor the number of people in a room, and once 10 people have gone in and out, the room can be highlighted in red to signify that a cleaning is required. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Offices\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With asset tracking in \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"offices\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"}},{\"nodeType\":\"text\",\"value\":\", employees can keep stock of their appliances and visualize where items are placed or where employees are located, helping to increase efficiency within the company. Additionally, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"workplace applications can be integrated into mapping applications\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-maps-uses-cases-offices\"}},{\"nodeType\":\"text\",\"value\":\" to better manage and track building assets, monitor and optimize space utilization, and more. For instance, managers can track fax machine utilization by area, and reallocate resources accordingly. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Moreover, reservation systems can be layered onto the map to allow employees to reserve assets or spaces, such as devices and books, or meeting rooms and parking spots. Furthermore, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact Monitoring\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/safety/product-101-contact-tracing/\"}},{\"nodeType\":\"text\",\"value\":\" can be used to track and notify employees if they have been in close contact with someone who tested positive for Covid-19, increasing workplace safety.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps with asset tracking can also be implemented in \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"transportation hubs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"}},{\"nodeType\":\"text\",\"value\":\", such as an airport, so that employees can monitor equipment and ensure that trolleys, wheelchairs, and all other assets are easily accessible to travellers. Airport management systems can track if an asset hasn’t been used in a while, and can use this information to move its placement to a more optimal location. Moreover, employees can track an equipment’s usage to gauge the required maintenance of each item.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a visualization of people and assets in the airport in real-time, management can ensure the safety of visitors and travellers at all times. For instance, they can track routes of security personnel to ensure that all areas of the airport are covered, and enable them to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"locate the closest fire extinguishers, defibrillators, and more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"}},{\"nodeType\":\"text\",\"value\":\".  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Start Asset Tracking Today\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Overall, indoor mapping provides value to asset tracking by equipping building owners and operators with a visual understanding of how assets are distributed in the building or company. Combined with IPS, you can navigate to them, monitor their movement, assess their performance, and make data-driven decisions to benefit your business. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about this solution, or how you can make the most out of indoor space and assets, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.502982107355865,"src":"//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=960&h=639&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=1440&h=958&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=960&h=639&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3WYtnmHMw7HDWyeZH5x2ol/89cdcc145775b10f51f598f8705c3227/warehouse_shelves_and_boxes.jpg?w=1440&h=958&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 11, 2021","updatedAt":"Jan 12, 2022","compose__page":[{"title":"Feature 101: Mappedin Venue Format (MVF)","slug":"feature-101-mappedin-venue-format-mvf"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Venue Format (MVF) is a GeoJSON-based export that translates location data from the Mappedin system into a format that is globally recognized and documented. GeoJSON supports several different geometry types including points, linestrings, multipoint, multilinestring, and multipolygon. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is GeoJSON?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GeoJSON is based on JavaScript Object Notation (JSON) and used to represent simple geographical features. The format is concerned with geographic data in the broadest sense. Anything with qualities bound in geographical space, not just physical structures, can be conceptualized in this format.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is MVF? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/mvf-export/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Venue Format\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is Mappedin’s proprietary indoor mapping format that is used to power digital map experiences. This export provides customers with geometry and location data associated with their venue. Through an API, Mappedin customers can ensure all recent changes to their data syncs accordingly, whether multiple times a day or once a month. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of MVF\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Based on a globally recognized JSON format \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Export includes all venue geometry \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Export includes nodes and paths for customers who want to add wayfinding to their MVF-powered experiences \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"API provides easy access to data as often as desired\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3Cz4TXD72O135EqLQw1lhJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why choose MVF?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interoperability\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many platforms understand GeoJSON-based formats, which means that MVF allows customers to integrate indoor maps into many different applications. From layering indoor mapping data onto an outdoor map, integrating with positioning systems, or visualizing detailed data and analytics on a map, Mappedin Venue Format provides customers with ultimate flexibility.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customizability \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"MVF puts the raw venue data back into the hands of our customers. With access to this raw data, customers can completely control their indoor mapping experience every step of the way and are not bound by features that currently exist in Mappedin’s SDKs or pre-built applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Operational Maps \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For industries and use cases where the indoor map does not require 3D wayfinding (an internal-only security map at a mall versus a 3D shopper-facing map, for example) MVF provides the necessary data and gives customers the freedom to build an end experience for their specific use case. In some cases this is a 2D map but through this export, customers still have the ability to use Mappedin’s 3D renderer or select another of their choosing and populate 3D maps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about Mappedin’s GeoJSON exports, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-geojson-exports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To determine what solution is best for your venue, or to book a free demo, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=1440&h=960&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=2028&h=1352&q=90 2028w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=1440&h=960&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4ByxwBd9tmVZ78Mzd7ZQuc/ef613c27eec02d3f7d9cd3c9cb75e96e/imdf_exporter_desktop.png?w=2028&h=1352&q=90&fm=webp 2028w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 8, 2021","updatedAt":"Mar 10, 2022","compose__page":[{"title":"Employee Q&A: Paul Bernhardt","slug":"employee-q-and-a-paul-bernhardt"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Paul is Mappedin’s Director of Engineering. We’re discussing his journey at Mappedin, some cool things the Engineering team is working on, and the hiring process for a software developer.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Paul, thank you for chatting with me. To start off, can you tell us about your current role at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m the Director of Engineering at Mappedin. I run the Product and Platform team, which contains a number of different teams that work on things like our pre-built applications, SDKs, DevOps, and Machine Learning. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"zyPUXfjv1bLhl3EDgXAJJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I spend most of my day doing what I can to make everyone who ultimately reports to me as effective as they can be. That means helping them solve business and technical problems, and ensuring they have what they need to grow, be happy, and successful. This sometimes involves getting my hands dirty to build or fix something that would otherwise fall through the cracks. I also do a lot of hiring, and have a number of security related responsibilities as part of our SOC 2 policy.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"You’ve been at Mappedin for almost 6 years now, congratulations! How has your journey been and what are some of the different roles that you’ve had along the way?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Thanks Lucy! When I first joined Mappedin, the Development team was really small, consisting of maybe around 10 people, and I was our first Developer Evangelist. Prior to that, the role was spread out between the rest of the Dev team. As an individual contributor, I was able to jump in and make a big contribution by building our Web SDK; which is now a core part of our product. Mappedin was having a lot of success and started getting a lot bigger, and eventually the Dev team split up into two teams: the Consumer team and the Enterprise team. Mappedin’s CTO, Ed Wei, asked if I wanted to be a Dev Manager and take over the Consumer team, and I said yes. That went really well, and the team continued to grow and separate into several other teams; all of which I had managed at one point or another. Then at the start of the year, I was promoted to the Director of Engineering, which is where I am today. Mappedin gave me a lot of opportunities to grow and try different things, so it’s been an enjoyable journey.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"That’s great to hear! Is there one thing that you like the most about working at Mappedin or in your role specifically?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What I enjoy most is that everyone is really fun to work with, there’s always meaningful work to be done, and a variety of challenging tasks to accomplish. I enjoy managing people and teams, helping people solve problems, and ultimately helping people be successful. The company is well connected and something that has always impressed me about Mappedin is our company values. Not because of the values alone, but because of how they came about and how we use them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As we were getting bigger, we realized that we have a great company and culture, we’re very successful at what we do, and people like working with us, so why is that? We started to write those things down so that we could continue doing what we were already doing: playing for the team, focusing on customers, being honest & accountable, and learning fast. It’s the kind of attitude where people help each other out, always try to get better, are willing to go the extra mile when needed to get something done, and feel empowered to make things better for their team, company, and our customers. The values that we’ve come to embody and cherish are ones that enable our company to perform well together, and that’s something I really enjoy about Mappedin.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What are some of the cool things the Engineering team is working on?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From my perspective, probably the coolest thing we’re working on right now is the First Responders Project. In every municipality, first responders struggle to maintain pre-incident floor plans for a significant portion of the city, leading to poor situational awareness in emergency response situations. When firefighters get a call, they often don’t know what is going on inside a building, and the floor plans they receive are outdated or in weird formats. Mappedin’s proposed solution will automate the conversion of existing scanned floor plans, which every first responder organization or city permit office has, into simplified, standardized maps. On top of that, we’re creating a situational awareness dashboard for tablets that enables first responders to tag certain areas on the map with icons. This can include the location of the fire, exits and entrances, fire extinguishers, and all other important information. This solution ensures that emergency services always have the most up-to-date information on hand. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin hosts 3-day hackathons once every quarter, could you tell us more about that? What is the goal of Hackedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For as long as I’ve been at Mappedin, we’ve had \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/blog/2021-04-21-hackathons-at-mappedin/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hackedin, which is our internal hackathon event\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". It used to happen one day every month; however, we decided to change the format to a three-day-long event that occurs every couple of months. The idea has always been to give developers the opportunity to work on something they’re interested in, outside the scope of their regular sprint work. This could be experimenting with new technologies, or features that you think would be awesome if they existed, or trying something you’ve always wanted to do. Afterwards, everyone gets together for a meeting to present what they’ve built, and we often get really cool things out of it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"We’re hiring for many engineering roles currently at Mappedin. What are these roles and why should a developer come to Mappedin right now?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’re currently hiring for a team lead, a front end developer, and a full stack developer (\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/careers/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"see our open roles here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"). I’d say that a developer should come to Mappedin because we’re a really great company to work for. We have a really positive culture, and everyone is friendly and fun to work with. We try really hard to support our developers and give them opportunities for professional growth, in terms of taking on bigger and harder challenges, as well as growing into roles they’re interested in. A question I often ask people that report to me is “what do you want to be able to do in a year that you can’t do now?”. People might say they want to get better at back end development, try some DevOps, or maybe get some leadership experience, and we want to help them reach that goal and be successful. Overall, Mappedin is a great place for developers to learn and grow, and have fun while doing that. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What is the hiring process like for a software developer?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For a software developer, there are a couple of stages and we try to move through these stages very quickly. The first stage is conducted by our People Operations team who reviews your application to see if you’re lined up with what we’re looking for. If you are, you’ll have a simple phone screening which consists of some basic questions to see if you’re aligned with the role and this is something you’re interested in. Then you move onto a short technical phone screen either with me or one of the leads that report to me. This will be a simple technical question we go through with you, it’s not meant to be a trick question or anything, it just goes over some of the things you’d be doing everyday as a developer.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you’re successful there, there are two interviews that can happen after that, depending on the role. There’s one where you’ll meet with the hiring manager and myself to go through your previous roles and employment history. Then the other one is a more in-depth technical interview where you’ll meet with two members of the team you’d be working on, and will be asked more role specific questions. If you’re successful with those steps and everything prior, the next step would be to meet with Ed, our CTO, and Hongwei, our CEO. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do you have any interview tips for a developer who wants to apply to Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes. I’d say brush up a bit on the technologies we are going to be talking about in the interview. It will depend on the role, but you can absolutely ask, we don’t want to trick you! There may be some React, Javascript, or some back end stuff. Another tip would be to ask questions. The interview isn’t a test where you have to answer the question completely on your own, you can certainly ask questions and clarify. You don’t have to have every function memorized or anything like that, we can tell you. After all, half of being a developer is knowing the right questions to type in Google! Lastly, remember that you’re interviewing us at the same time that we’re interviewing you. It’s important for you to know what you want and make sure that Mappedin is the right fit for you. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Careers Page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, or send an email to our recruitment team at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:careers@mappedin.ca\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"careers@mappedin.ca.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAMCAMAAABV0m3JAAABIFBMVEXLy8v////g5/Kfoqt2ZF9zYFy6trbd5vR6dXZMODFKODNEMC0vKiu3trfq6urw8PD39/f4+Pj8/Pz6+vr7+/utudBkXl2TaluteG6YZmRkVVaets36/P3Q0NDGxsbCwsK1tbWxsbG+vr6wsLDV1dXi3taztLmvusuKhI2nj5akgX6lqrKzzufq8vnk5OTd3d3c3Nz29vbf3t6Xl5udnqynrcm0wNenoKp4hXfF2Onw9frg4OC8vLy9vb35+fn6+vyVpcyHiJ+ggoSRdXeQfYaDf491hqH6+/39+Pb++/r9+fj+/fz+/Pu8ubyGXFS2gHSdcGqNbnKLfYrHydP46ubz29T039nw1Mz03tjz3Nby2dHJw8aOeHuIaGuej5O6t73RWBZYAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAB3RJTUUH5gkPFBsloKc0aQAAAGdJREFUCNdjYMACGBmxCLKAJYDgN6pKNrAg4xdeIPGPCUi8ZWEQYoII8kMoRgawIJTD+FCBkfGiwaN3IO2GjAjwSP4wyEwmBl44OMqjfdiLwRtskQ9E1bpgCP1nNdidUSD2IkKOxwoAgm4R/RnJdgoAAAAASUVORK5CYII=","aspectRatio":1.7371134020618557,"src":"//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=120&h=69&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=240&h=138&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=480&h=276&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=720&h=414&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=960&h=553&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=1348&h=776&q=90 1348w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=120&h=69&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=240&h=138&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=480&h=276&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=720&h=414&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=960&h=553&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6278Miyz6sl3hWL0XHueUg/4e4fdde619ba0a7402cbd0966c375adf/Blog_Employee_QA_Paul_1.png?w=1348&h=776&q=90&fm=webp 1348w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 4, 2021","updatedAt":"Jan 21, 2022","compose__page":[{"title":"Indoor Mapping in Australia","slug":"indoor-mapping-australia"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Google Maps provide a solution for navigating outdoor spaces, but what about the indoors? Digital indoor mapping technology allows you to navigate where traditional GPS technology can’t: the indoors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With indoor maps, you can orient yourself with ease, locate areas you’re not familiar with, and ultimately get directions to where you need to go. As a powerful digital tool, let’s delve into how Australian venues can build best-in-class indoor mapping experiences and provide solutions for creating, maintaining, and visualizing their property maps.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3UycWS9R4BDTfix1tCRhex\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-1\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping Software, Navigation & Positioning Australia\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Australia is well known for its beaches, deserts, extraordinary wildlife, and welcoming atmosphere. Home to many landmarks, a visit to Australia might include a trip to the Sydney Opera House, Port Arthur, Australian War Memorial, or Queen Victoria Building to name a few. As a popular destination, and often a go-to place for travellers wanting to escape their cold winters, Australian venues can benefit from \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digital indoor mapping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"}},{\"nodeType\":\"text\",\"value\":\" to captivate tourists and locals alike with impressive wayfinding and navigation.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As a facility manager, you can optimize your building maintenance operations with state-of-the-art indoor mapping solutions. For instance, you can improve operational efficiency through data-driven space planning and asset tracking. Fewer errors, reduced costs. With indoor positioning enabled, indoor mapping software also helps build \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"smart cities\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-help-to-build-smart-cities\"}},{\"nodeType\":\"text\",\"value\":\"; which aim to improve the living conditions of its residents and ultimately deliver exceptional experiences.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Manage 3d Indoor Maps and Navigation From One Simple Place\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As a source of truth for your property maps, indoor mapping platforms such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"}},{\"nodeType\":\"text\",\"value\":\" allow you to manage and update your maps and navigation in one central tool. Property owners can store important information about their building or layout including exits and emergency routes, amenity placements, leasing information, and more. Spatial data is connected to physical locations in a building, so that everything, from restrooms to stores, to offices and restaurants, are placed according to real world coordinates. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With an easy-to-use platform and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" tools, property owners can make real-time updates to their property maps, from long-term venue changes to small or temporary changes, ensuring that maps are always up-to-date and displaying accurate information.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How Mappedin Supports Australia\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"At Mappedin, we put our customers and partners first. Every quarter, Mappedin hosts town hall meetings where our customers and partners connect with our sales, product, and customer success teams to discuss roadmap items, any questions or concerns, future product exploration and more. With a team that supports global clients, Mappedin provides proven value to all indoor spaces, regardless of geographic location.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We also provide 24h support for Australia, ensuring that time zones are not an issue. Our emphasis on customer support and success ensures that we deliver continuous value and exceed expectations. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Building a Digital Mapping and Wayfinding Experience for Australians\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With support from our team, we build solutions for Australians to optimize their spaces and deliver impressive wayfinding experiences for property managers, staff, and visitors. As our second biggest market, we have mapped over 130 venues in Australia, with notable customers including \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vicinity Centres\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.chadstone.com.au/directions/centre-map#/search\"}},{\"nodeType\":\"text\",\"value\":\", QIC, GPT Group, AMP Capital, Mirvac, and Precision Group. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Enable, Engage, and Empower Your Workplace\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps provide solutions for all types of workplaces, including complex \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"office buildings\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"}},{\"nodeType\":\"text\",\"value\":\" and commercial buildings. This technology enables property managers to keep employee floor plans up-to-date, manage location data, and provide intuitive wayfinding to meeting rooms, offices, restrooms, and all other building amenities. With indoor positioning, management can track documents, equipment, employees, and other important assets to help increase workplace efficiency. Moreover, location insights such as popular searches and most travelled paths can help managers plan desk layouts and floor plans to create safer workplaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"mapping SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"}},{\"nodeType\":\"text\",\"value\":\", you can unlock even more powerful experiences such as picking and packing for grocery stores, documentation sorting for construction, smart building applications for offices, and more. With a workplace application and accurate location information, employers can communicate with their team and provide helpful information to employees. For instance, they can send alerts to their staff about building maintenance, fire drills, or important safety information.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Improve Collaboration and Productivity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our indoor mapping platform allows you to grant specific permission levels across your organization to enable collaboration and increased productivity. With one consistent draft at any given time, larger teams are able to work on the same venue, saving time and effort. Different team members can be assigned unique permissions so they can best perform their job duties and help keep the map up-to-date. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You can decide who is responsible for editing location data, altering the physical structure of your venue, pulling usage reports and analytics, and more- all from one tool! These permissions can also be granted temporarily or for a specified amount of time, allowing for flexibility within organizations for contracts or vacation times to be covered without the workflow being interrupted. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Build a Safer, More Secure Workplace\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping solutions are also beneficial for increasing safety measures at your workplace and improving \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"emergency response planning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-improves-emergency-planning?hsLang=en\"}},{\"nodeType\":\"text\",\"value\":\". With up-to-date digital maps, you can visualize the location of emergency exits, fire alarms, fire extinguishers, first aid kits, and all other safety points, and share this real-time data with emergency services. In an emergency, when timing is of utmost importance, it is crucial that responders always have the right information on hand to respond quickly and efficiently.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps also help people get in and out of a building as quickly as possible and can provide alternative routes if an entrance or stairwell is blocked off during an emergency. With maps integrated seamlessly into employee or visitor applications, employers can send emergency notifications and alerts to their staff about building maintenance, fire drills, or important safety information. Moreover, with Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact Monitoring\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://developer.mappedin.com/blog/2020-07-28-contact-monitoring/\"}},{\"nodeType\":\"text\",\"value\":\" solution, employers can monitor and notify employees if they’ve been exposed to COVID-19 while on site. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Creating Digital Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Depending on the type of venue you own, indoor mapping may be different for each indoor space. However, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor mapping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/create-maps\"}},{\"nodeType\":\"text\",\"value\":\" generally follows similar steps to create. Here are the 7 critical steps:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Define the goals for your indoor map\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Find a reliable and experienced indoor mapping solution\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Collect location data and a 2D floor plan of your indoor space\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping providers will transform your 2D floor plans into 3D maps\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Apply internal and external location data and styling to the map\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geo-reference the map to real-world coordinates for accuracy\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maintain the map using the software \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maintaining Digital Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With indoor spaces changing constantly, it’s important to find an indoor mapping platform that makes \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"maintaining, updating, and growing your maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/maintaining-maps\"}},{\"nodeType\":\"text\",\"value\":\"simple. With simplified Map Editor tools, property owners and operators can ensure that location data is consistently up-to-date and accurate. You can make changes to labels on the map, rearrange amenities and rooms, colour-code and edit logos, mark areas as off-limits, and much more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Manage indoor location details\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Update map geometry\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Add events & promotions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Draft & publish changes\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Reviewing Digital Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The ability to make real-time updates to your maps is extremely useful, however sometimes it’s necessary to preview your maps before they go live. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Draft and Publish Mode\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-draft-publish-mode\"}},{\"nodeType\":\"text\",\"value\":\" enables you to safely review and make additional edits to your maps before publishing them to consumer-facing applications. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This feature allows you to visualize and pre-plan venue changes without compromising any live data, so that you can start working on changes ahead of time without editing your current map. This can be extremely helpful when planning for things like renovations or major changes. You can then preview your venue maps to see how they would appear on your website, mobile application, or digital directory.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Managing Your Venue Data\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With indoor positioning technology and an indoor mapping platform, property owners and operators can access and manage \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"analytical data\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"}},{\"nodeType\":\"text\",\"value\":\" on how their map is used by customers. With Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\", this includes detailed reports on visitors, what they’re searching for, where they’re wayfinding to, and their intent while visiting your property. Both the visual reports and raw data can be exported and pulled into any software with ease, making it easy to track trends over time from any platform. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You can then leverage these insights to help you make more informed decisions about your venue. For instance, you can discover what your visitors are looking for and leverage search data to serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. In addition, missed searches allow you to see what locations, categories, or brands your visitors are looking for that don’t currently exist at your venue. This report can help identify potential areas for investment.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Showcase Your Indoor Maps\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now that you’ve perfected your indoor maps, you can showcase them to consumer-facing applications to grab the attention of your guests and offer an enhanced wayfinding experience. You can showcase these maps on your \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"}},{\"nodeType\":\"text\",\"value\":\", through a mobile application, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digital directories\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\", or make them accessible through QR codes placed on printed and digital materials. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital directories can be featured in main points of interest, such as entries and common areas, so that visitors can self-serve and get directions during their journey. With maps showcased on your website, customers can access maps prior to visiting your venue to pre-plan their trip ahead of time. In addition, with a mobile app, guests can access maps from any device, and bring directions on-the-go as they navigate your venue.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Finally, Mobile Pass enables customers to transfer directions from a QR code to their mobile device. These QR codes can be featured on printed or digital materials around your venue, ensuring a contactless experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping for Different Industries\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps can be used across nearly any industry.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/\"}},{\"nodeType\":\"text\",\"value\":\" From healthcare to retail, theme parks to college and university campuses, a digital mapping solution makes navigation easy and intuitive for visitors. Although each industry may face its own unique challenges when it comes to mapping, the ability to integrate a mapping platform with additional technology can provide an enhanced experience, regardless of industry.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"On any given day, stadiums have tens of thousands of fans travelling through them, eager to see their favourite team or artist perform. Indoor maps provide visitors with an easy way to find their seat section, food services, washrooms, and more. Through standalone \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"directory\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\" kiosk software, integrated within a mobile app, or featured on the venue website (\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"as seen with Blundstone Arena\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://blundstonearena.com.au/stadium-map/#/\"}},{\"nodeType\":\"text\",\"value\":\"), fans can easily search for directions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7mKjnJM7ED4ieNzgDFUVly\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is particularly important to have an efficient \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor mapping platform for stadiums\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" as they have unique event layouts, meaning the floor plan can change many times in a single week. Rod Laver Arena for example, regularly hosts big name performing artists, hosts the Australian Open tennis tournament each year, and has been the venue of choice for other unique events including e-sports and UFC. By digitizing the maps, stadium teams can maintain the various venue layouts in one tool and quickly make changes as things change. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Universities\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Universities and colleges are another area that benefit from interactive \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"campus wayfinding solutions\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"}},{\"nodeType\":\"text\",\"value\":\". Digital campus maps can be used for a variety of things in addition to indoor-outdoor navigation. Students, staff, and visitors alike can use Smart Search to discover classrooms, study spaces, food options, shops, and additional services located on campus. Colleges and universities may also highlight on-campus events and promotions with the digital map and thereby increase visibility and student engagement. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Convention Centres\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Convention centers host a variety of events throughout the year, including concerts, exhibits, conventions, and trade shows. Because they have a variety of layouts, they need an indoor mapping solution that’s just as versatile. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping for convention centres\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/the-importance-of-digital-maps-for-trade-shows-and-exhibitions\"}},{\"nodeType\":\"text\",\"value\":\" provides real-time indoor navigation which is essential at these events, especially considering how chaotic and crowded they can get. Mapping and positioning software help attendees find the booths that they’re looking for, provide additional sponsorship opportunities for venues, and increase exposure for all exhibitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sydney Airport is Australia’s busiest airport. In the fiscal year 2018-2019, the airport saw 50.4 million domestic and international passengers. The same year, Melbourne Airport saw 37.4 million passengers, Brisbane Airport had 23.8 million, and even Adelaide Airport welcomed 8.5 million travellers. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports can use indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"}},{\"nodeType\":\"text\",\"value\":\" to improve airport operations as well as enhance the overall airport experience for travellers. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with turn-by-turn directions to baggage claim, departure gates, and food services, indoor mapping technology can provide real-time information about flight numbers and schedules. This allows passengers to easily access the information they need when travelling through the airport while features such as Mobile Pass allow the company to distribute QR codes around the venue or on airplane tickets, seamlessly connecting travellers to the map.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Transit Stations\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping technology assists travellers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"}},{\"nodeType\":\"text\",\"value\":\" who are trying to navigate crowded transportation hubs and helps to provide a seamless connection, regardless of whether they are travelling by bus, train, ferry, or airplane. When integrated with other technology, transit hubs can also display up-to-date and personalized information. This might include a passenger's boarding gate in an airport or an auto-populated path to commuter routes for a passenger that takes the same train every morning.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Passengers may arrive at Bondi Junction Train Station, Circular Quay Train Station, or Flinders Street Station for many different reasons. They all have one thing in common, however: to have a stress-free experience and catch their train on time. In order to do this, transit stations can make departure times easy to find and use indoor maps to help users navigate. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sports Venues\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sports venues can use indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\" to provide directions, showcase events and advertising, and layer on real-time indoor positioning for additional experiences. For instance, by integrating digital indoor mapping with food and beverage ordering systems and wait time planning applications, users can easily locate and purchase from vendors. Providing fans with intuitive navigation makes it easy to locate parking, seats, washrooms, and everything the sports venue has to offer.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Museums\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Museums are another industry that can benefit from \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digitizing their indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/using-digital-maps-in-museums-art-galleries\"}},{\"nodeType\":\"text\",\"value\":\". While the structural elements of most museums are unchanging, the exhibits do change and it’s important for visitors to have access to the most up-to-date information. A digital indoor map allows museum employees to keep their maps accurate, promote on-site museum events, and provide intuitive wayfinding through the venue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos on their own can have confusing layouts and an overwhelming amount of amenities and points of interest (POIs). To add an additional layer of complexity, casinos are often featured in a resort and combined with restaurants, hotels, retail shopping, and other attractions. Visitors can have a hard time understanding what services are available, let alone navigate to them. Fortunately, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"casinos can use indoor mapping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/4-ways-to-use-indoor-mapping-in-casinos\"}},{\"nodeType\":\"text\",\"value\":\" companies, such as Mappedin, which are equipped with navigation and wayfinding capabilities that eliminate this confusion and make it easy for guests to find their way around.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What do a large department store and a grocer have in common? Tons of product information. By pairing inventory management systems with an indoor map, stores can put data back in the hands of shoppers while gaining valuable insights into how consumers move through their store. Indoor maps enable solutions for a variety of retail locations, from \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"grocery stores\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery/\"}},{\"nodeType\":\"text\",\"value\":\" to department stores in a mall, to big box stores. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers can use indoor maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\" to keep product information up-to-date, edit their store layouts and manage in-store promotions. More so, indoor mapping solutions can map out each store down to an inventory level, enabling both shoppers and employees to move along the most efficient route once inside. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping Centres\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Chadstone Shopping Centre is the largest in Australia and does an excellent job providing \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"intuitive maps for their shoppers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.chadstone.com.au/directions/centre-map#/\"}},{\"nodeType\":\"text\",\"value\":\". Eastland Shopping Centre is another example that provides a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"responsive mapping solution\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://eastland.qicgre.com/Centre-Information/Centre-Map#/\"}},{\"nodeType\":\"text\",\"value\":\" on their website so that shoppers can pre-plan their visit or access the map while shopping. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive mapping and wayfinding products for shopping centres allow visitors to search and discover the retailers and services available at a venue while mall management software makes it easy to manage \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digital shopping centre maps\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\". Digital maps can be easily kept up-to-date and include location information on retailers, restaurants, pop-up events, ongoing deals in shopping centres, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"yPU5UKZBie4o824Z4Cvtx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These are just some of the possible use cases and industries that can benefit from indoor mapping software. Office buildings, warehouses, healthcare spaces, theme parks, resorts, and other indoor spaces can also leverage this technology to provide various solutions. While \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"many venues use Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/\"}},{\"nodeType\":\"text\",\"value\":\" to help customers and guests navigate their venue with intuitive step-by-step directions, others use it to better manage their property maps, enable security and emergency response strategies, drive foot traffic, enhance marketing operations, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"No matter the industry or use case, there are a ton of opportunities to streamline and simplify processes, increase productivity, or enhance visitor and customer experiences by utilizing digital indoor mapping solutions. Now that we have explored how digital maps can be beneficial, let’s delve more into indoor wayfinding and indoor positioning systems (IPS).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/9-use-cases-for-blue-dot-wayfinding\"}},{\"nodeType\":\"text\",\"value\":\" helps guests orient themselves in an indoor space, and seamlessly find their way around. Without advanced indoor positioning technology, people have to rely on wayfinding signs, asking for directions, and good old fashioned trial and error. Not only is this inefficient and time-consuming, but it is stressful and all the more frustrating in large and complex spaces.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The introduction of advanced indoor positioning technology has made navigation and wayfinding simple, exciting, and way easier. It enables a completely custom digital experience that users love and can access from the comfort of their mobile devices. You may be familiar with this technology in shopping malls, where you can search and access directions from Point A to Point B from a digital directory. Venues can implement indoor mapping software in several ways to make it easier for people to interact and navigate. Now, you may wonder, how does this technology work? Let’s explore this next. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Positioning System (IPS)\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning systems\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" allow users to see their precise location represented by a blue dot within the context of an indoor map. Similar to outdoor GPS, users are not required to enter a \\\"Start\\\" destination and as they begin to follow along a route, the blue dot moves with them, providing an enhanced navigational experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor positioning systems are not only beneficial for directions, but can be leveraged in various ways to help businesses. For instance, it allows venue owners and operators to easily manage wayfinding strategies and plan ahead for crowd control. Indoor positioning data and analytics can be used to plan ahead the location of food vendors and services that motivate customer spending. Moreover, IPS can be used to highlight real-time events in your building and send notifications to capture the attention of your customers. Alternatively, IPS can help track important assets such as documents, building material, equipment, employees, and anything to increase workplace efficiency. Optimizing your space and improving your business are made possible through this technology.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Mapping Software Australia FAQs\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What types of customers use indoor maps?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping is valuable for all business types. Our platform enables customers, partners and developers to build unique indoor mapping experiences across a variety of industries and spaces. Sports venues, resorts, malls, hotels, casinos, airports, amusement parks, shopping malls, you name it. With extensive experience in indoor mapping, Mappedin creates innovative solutions that help your business. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do indoor maps help with facilities management?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping platforms provide a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"centralized management tool\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"}},{\"nodeType\":\"text\",\"value\":\" for facility managers and operators to edit their venue maps and maintain the most up-to-date and accurate location information. Mappedin’s platform is flexible, easy to use, and can integrate with other apps and frameworks. With simplified \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor tools\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", you can make quick changes to labels on the map, rearrange rooms and amenities, colour-code and edit logos, and much more. This powerful platform and tools make maintaining, updating, and growing your maps a simple task. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why should I implement a digital indoor map at my venue?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor maps enable businesses to easily manage venues, visualize their space, manage resources, and streamline building operations. Along with simplifying facility management, digital maps deliver an engaging and enhanced customer experience that drives foot traffic and increased revenue. These tools unlock powerful map and navigation experiences, regardless of who the end-user of your platform is.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What are the advantages of Mappedin vs using other mapping platforms?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin and our competitors each have a unique approach to solving the challenges of indoor mapping. While there is no right or wrong approach, Mappedin believes in enabling our customers with powerful mapping solutions, easy-to-use tools, and a platform that works for everyone, regardless of industry or use case.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"hr\",\"content\":[],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about our solutions, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us today\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5810276679841897,"src":"//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=120&h=76&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=240&h=152&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=480&h=304&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=720&h=455&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=800&h=506&q=90 800w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=120&h=76&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=240&h=152&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=480&h=304&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=720&h=455&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3UycWS9R4BDTfix1tCRhex/63b184f87a71a7a64cd68b5571ab7ae0/Sydney_Opera_House_Australia.jpg?w=800&h=506&q=90&fm=webp 800w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 29, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"How to Use Indoor Positioning Analytics to Benefit Your Business","slug":"how-to-use-indoor-positioning-analytics-to-benefit-your-business"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning software elevates indoor mapping experiences by enabling users to accurately visualize their real-time position within a venue. While this technology helps customers navigate indoor spaces, it also proves valuable for businesses in another way: by equipping them with valuable insights and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keep reading to find out how you can leverage location data to make smarter, more informed decisions for your business, and ultimately drive increased foot traffic and revenue at your property. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Systems \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-positioning-vs-indoor-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning system (IPS)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can be thought of as GPS for indoor venues. Using a variety of methods, these systems can detect real-time locations to determine the coordinates of people or assets inside a building. Often, these coordinates are represented visually by a blue dot on a digital indoor map to provide additional context to users. Similar to outdoor GPS, users are not required to enter a “Start” destination and as they begin to follow along a route, the blue dot moves with them, providing seamless wayfinding and step-by-step navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Analytics \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With indoor positioning technology and an indoor mapping platform, property managers are able to access \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"analytical data\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" on how their map is used by customers. This includes detailed reports on visitors, how they interact with your space, and their intent while visiting your property. You’re able to gain a better understanding of what your customers are looking for and leverage this information to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4z1N6NjgTAcWwsEQAohb59\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Analytics Dashboard is a comprehensive tool that showcases location-based details of visits, such as user behaviour, most popular location searches, missed searches, language selections, device use, and more. Some trends and insights include:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Number of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Length of Sessions\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Device Used\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Event Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Quick Link Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Category Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Locations Selected from Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Characters Typed During Search \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"...and more \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leveraging Indoor Positioning Trends and Insights \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once your business is equipped with a powerful indoor mapping platform, you can easily gather insights and visualize trends that will help you make critical business decisions. In addition, there are indoor mapping platforms such as Mappedin that enable you to export visual reports and raw data. This allows you to pull the data into any system with ease, making it simple to explore your venue metrics and track trends over time from any given program. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These insights help you understand your customers better, which in turn helps with customer acquisition and retention. By leveraging indoor positioning data, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, and optimize your venue layout to boost sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify Potential Areas for Investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Meet Customer Needs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Facility managers can generate spatial analytics with maps and better understand user intent through search data, providing a broader picture of what customers are looking for. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently don’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property. If you notice that a large majority of your visitors are searching for a specific store at your mall, vendor at your stadium, or other location that doesn’t currently exist at your venue, you may consider adding it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding Applications\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also break down analytics and look at the different usage across various wayfinding applications within the same venue, or you could go one step further and look at for example, the difference in usage across digital directories at your property. This can give you valuable information such as the word “coffee” is being searched 20x more at one directory location over another. As such, you may consider adding a coffee shop near that directory to garner more sales and cater to your customers. Moreover, with a web application, leveraging analytics such as the device used can help guide other decisions. For example, you might have a venue application built purely for iOS devices, but a large amount of your visitors use Android devices. Then you may consider creating an app for Android devices to reach these customers.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrated Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics can highlight real-time events within a space for a variety of purposes, and can be leveraged across different industries for business improvements. For example, tracking important assets such as documents, building material, equipment, employees, etc. can be used to increase efficiencies. Location analytics can also be pulled from other integrations with your indoor mapping software, such as an integrated workplace management system. Along with asset tracking and accessing various workplace services, maps allow employees to raise issues when a vending machine breaks, or a fax machine malfunctions, or any other issue occurs, and these insights can be used to make decisions about your property. If you notice that an ATM machine or printer is being reported as broken several times a month, it may be worth investing in a new one in order to increase workplace efficiency and employee productivity.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeted Content, Promotions and Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. For instance, if you notice that visitors are constantly searching for food and drinks at your venue, you could send push notifications of nearby vendors to draw their attention. Indoor positioning enables you to send personalized offers when guests are passing by locations, such as stores or concession stands, to prompt them into making a purchase. If someone is walking by a restaurant at your venue, you could send a “15% off coupon code” to grasp their attention. Alternatively, you can use proximity marketing to notify customers of ongoing sales and promotions happening within your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics help you understand visitors’ routines, and helps you better target them both inside and outside of your venue. With a mobile app, you can target app users and motivate them to visit your property by sending personalized reminders of events, or ongoing deals or services that will capture their interest. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" implemented across your venue, you can also drive attention to events and services by promoting them directly on the screen. Using the indoor positioning analytics, you can explore the results of different tactics and see what campaigns and strategies are working in real-time. This provides you with key information on how you’re attracting customers that you can leverage to your advantage.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Optimize Your Venue Layout \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning analytics highlight how people move around your venue and can expose ways that your business can optimize its space. If a business can see exactly where customers are at any given time, data can be gathered on what areas of the venue are seeing the most traffic, which areas are being ignored, what paths customers are taking when they walk into your venue, how long they stay for, and whether they wandered aimlessly or went straight to a specific area. These insights can then be leveraged to make informed business decisions that enable space optimization and improve the spatial layout of services to maximize sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If visitors are gathering in certain areas of your venue, you can monetize these spaces by adding paid services, vendors, and amenities in this area. For instance, if passengers gather around a specific area in your airport, you can drive business by adding more retailers. Similarly, in a stadium or arena, you can add concession stands in areas where people are travelling through and occupying the most. No matter the venue, you can monetize popular areas to boost sales for your business. You can also relocate and move around items to make sure they are in the most optimal location to gain attention. For instance, retailers can use real-time analytics to monitor the success of their product placement and displays, and move them away from areas that are ignored. Overall, understanding which areas of your venue garner the most foot traffic helps you optimize your venue layout.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No matter the venue or industry, indoor positioning software can provide you with valuable insights and analytics. To learn more about this technology, and how you can leverage indoor positioning data to benefit your business, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":2.090634441087613,"src":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=90 2076w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=120&h=57&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=240&h=115&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=480&h=230&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=720&h=344&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=960&h=459&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=1440&h=689&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4z1N6NjgTAcWwsEQAohb59/11708324c8bb4a7a0c5923ed950db0c0/analytics_dashboard_desk-png.png?w=2076&h=993&q=90&fm=webp 2076w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 28, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"ArcGIS Indoors Alternatives: Mappedin, Mapwize, Inpixon","slug":"arcgis-indoors-alternatives"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ArcGIS Indoors is a complete indoor mapping system for smart building management. This software company organizes computer-aided design (CAD), building information modeling (BIM), site scans, and operational datasets into floor-aware indoor maps to support facilities, workplace operations, maintenance applications, and various use cases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Some Companies Choose ArcGIS Indoors\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ArcGIS Indoors is one in a line of ArcGIS products owned by Esri, a leading location intelligence platform provider. Esri was founded in 1969 and operates in commercial, utility, government, and manufacturing industries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If your team has experience working with AutoCAD or Revit programs and you are looking to build maps for offices and workspaces, then ArcGIS Indoors may be a good fit. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"However, if you are looking to design digital indoor maps for other industries or if you are unfamiliar with CAD then you may want to consider alternative indoor mapping companies. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 3 ArcGIS Indoors Alternatives\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This blog will cover three experienced providers who each take a unique approach to indoor mapping: Mappedin, Mapwize, and Inpixon.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1) Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides industry leading tools for property owners and operators to manage their dynamic indoor maps and build digital wayfinding experiences into their customer-facing applications. Mappedin works with 750+ venues in 30+ countries around the world.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Choose Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has over a decade of experience \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"providing indoor mapping solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to customers. The platform manages over 600 million square feet of indoor space and has served over 140 million directions to people navigating the indoors. Along with vast experience, Mappedin offers intuitive, digital wayfinding software and a powerful back-end Map Editor that simplifies map management for property owners, ensuring they can maintain accurate mapping experiences for their guests.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top Features of MappedIn\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin product offering includes 3D and 2D map views, interactive maps, Smart Search driven by machine learning, real-time edits and syncs, blue dot wayfinding, automated and optimized pathing, draft and publish mode, is Apple IMDF approved, and includes additional features to drive foot traffic at your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform includes a solution for every need along with a self-serve Map Editor for customers to maintain their own indoor maps. Whether venues are looking for a powerful pre-built mapping application, or to create their own rich experiences, Mappedin is a great provider choice. Not only does this company design visually appealing with a strong UX across a variety of industries, but they also \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"work closely with Apple\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to offer IMDF Exports and blue dot wayfinding to their clients. Mappedin is also the only indoor mapping provider to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/solidifying-our-commitment-to-the-highest-standard-of-data-security\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"receive a SOC 2 (Type 1) report\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", an official report that validates the company's safeguards for mapping data, cloud service management, and the protection of customer data. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Disadvantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Mappedin has partnered with multiple indoor positioning providers, the company does not sell indoor positioning technology as part of their mapping offering. This is a disadvantage if you prefer to work with only one provider to create your location-based experience.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2) Mapwize\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapwize is another SaaS-based indoor mapping platform. With Mapwize, users can visualize interior building floor plans with any device and organizations can view analytics including number of visitors, busiest areas, and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Choose Mapwize?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapwize is focused on providing complete mapping tools and a positive customer experience with indoor wayfinding. The company strives to develop an open platform that allows for transparency and full understanding of their tools.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top Features of Mapwize\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers using the Mapwize platform have the ability to easily access robust documentation. For those looking to build their own experience, this company has no shortage of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mapwize.io/solution/developer-tools/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"SDKs to integrate with\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\": JS, iOS, Android, React Native, Flutter, and Cordova.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapwize is based in Lille, France and has an excellent localization strategy. This mapping provider works across various industries and understands first-hand the languages, culture, and unique differences as it pertains to European businesses. This can be an advantage, particularly for venues located in and operating in the EU.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Disadvantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapwize solutions are not whitelabeled, meaning that the company logo and brand colours appear on their front-end solutions. This can be a disadvantage for venues that want a cohesive mapping solution that fits seamlessly with their brand. While users can zoom in and out of the maps, Mapwize solutions are not 3D or fully interactive experiences. The maps cannot be tilted or rotated and the 2D appearance can make it more challenging for users to quickly familiarize themselves with the venue.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3) Inpixon\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inpixon is an indoor data company. Their platform and patented technologies empower users to harness the power of indoor data to create actionable intelligence. Inpixon specializes in capturing, interpreting, and visualizing indoor data to make spaces smarter, safer, and more secure. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Choose Inpixon?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inpixon's Indoor Intelligence and mobile app solutions are leveraged by a multitude of industries to optimize operations, increase productivity, and enhance safety. Inpixon customers can take advantage of industry leading location awareness, RTLS, workplace and hybrid event solutions, analytics, sensor fusion and the IoT to create exceptional experiences and to do good with indoor data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top Features of Inpixon\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with offering indoor mapping, Inpixon also offers their own \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.inpixon.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" solution. Inpixon's indoor positioning solution leverages a suite of on-device blue dot indoor location and motion technologies in combination with Inpixon’s sensors, to provide users with an advanced and accurate real-time indoor location and positioning services. They also offer wireless device detection to increase safety measures at your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inpixon offers a full suite of indoor solutions, from indoor mapping to positioning, security, and analytics. This can be an advantage for venues who prefer to work with one vendor, rather than pull together several companies with their own unique expertise. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Disadvantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inpixon provides developers with the tools to build indoor mapping web and mobile applications but they do not currently offer any pre-built or out-of-the-box solutions. This can be a disadvantage for venues who do not have developer support or want to have their indoor maps up and running quickly. As well, Inpixon documentation is not readily available for users who want to evaluate the tools and understand the features and functionality of Inpixon's mapping SDKs before committing to a provider.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Still wondering which is the best ArcGIC Indoors alternative?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The short answer: it depends. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While each of the providers discussed have the same goal of making the indoors easier to navigate, each indoor mapping company takes a slightly different approach. The best alternative will be the one that most aligns with the objectives of your project. Do you have a particular front-end solution in mind? Do you want to have the ability to maintain your own maps over time? Will you layer on indoor positioning or other location-based technology? Answering these questions will help to determine the right provider for you. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about indoor mapping or how Mappedin works with our customers, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/cs/c/?cta_guid=9aa63f93-147e-47ff-b131-a8a4e0028886&signature=AAH58kHoFYW5ku3o8Znr0TuCzVexcr6d6A&pageId=57647369848&placement_guid=f3d928a7-aa0d-4c71-9b0d-ba328dca048c&click=9adf069b-7de5-48ab-91aa-cdc99e16e88c&hsutk=f016f920a9b27d0bf8cf5e942b7fe3dc&canon=https%3A%2F%2Fresources.mappedin.com%2Fblog%2Fcompare%2Fmappedin-alternatives&utm_referrer=https%3A%2F%2Fresources.mappedin.com%2Fblog&portal_id=6215563&redirect_url=APefjpHbT2lDJE1oF7tGAKxKD-BTEOc32w81atyWws9Ja3gapqcKW6MvkmgOkkIzWsCeeL0l9Xs2tZDtde_uDMF0HDF6dhKOhUFJq4uW1Ll8HR_WlLZVMTDMUwSxSkqKnRoJCNMwjkL1B7ePH2a8roz7td0wAhq7NO_uNFXqJQr5NeSVkkU4IMXJqCI6EaX7O1KiLEePB6AmvXFetitPYT-k438ku6RcmL6xIVobJqvkjZCNPElU9Sv40_ukcZPrwvquL3Tv3pPoItd7HAnA4MhpLrKda2IYgQ&__hstc=174179069.f016f920a9b27d0bf8cf5e942b7fe3dc.1606140965947.1634673636038.1634743374348.604&__hssc=174179069.2.1634743374348&__hsfp=1490091850&contentType=blog-post\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"connect 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routing so that shoppers and employees alike can navigate store layouts efficiently. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For most people, picking up groceries is a regular errand. Even still, the process has not yet been perfected. Picture this:  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You’re standing in your regular supermarket. Your cart is full but you can’t shake the feeling that you’re forgetting something. You pace the aisles of the store, hoping to trigger your memory. Then, finally, you do! \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You look high and low across the shelves but can’t seem to track it down. Out of the corner of your eye, you see an employee uniform but before you know it, they’ve turned the corner. They’re rushing through the aisles to fulfill one of the many online orders for the day so when you catch up to them and say that the product wasn’t where it normally is, they look flustered and say “check aisle 7.” Or maybe they said 11… \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Eventually, you find it after wandering to the other side of the store so you pick it up, place it in your cart, and head to the checkout. As you stand in line, a store flyer catches your eye and you notice a couple promotions that you would normally take advantage of. You look back at the long line of people behind you, let out a sigh, and think “forget it.” \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What if there was a solution to alleviate these all-too-common pain points while shopping? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"39VdCAcfjXsvsS5bSRNm6L\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital maps take away frustration by providing users with quick access to information and simple, easy-to-follow directions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. An improved shopper experience \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do you avoid forgetting what you need from the grocery store? Maybe you have a list on your counter at home, maybe you buy whatever calls out to you at the store, or maybe you really trust your memory. What if you could build a grocery list for your go-to supermarket that allowed you to see product details, prices, promotions, stock? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What if,  with the click of a button, that shopping list was plotted along a store map and showed you the most efficient route to pick up all of the items on your list? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2twCu3jSytXS9hLQsWx2Jy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Many companies, including \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Walmart\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.walmart.ca/en/mobileapp/online-shopping\"}},{\"nodeType\":\"text\",\"value\":\", \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Metro\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.metro.ca/en/mobile-application\"}},{\"nodeType\":\"text\",\"value\":\", and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"PC Optimum\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.pcoptimum.ca/\"}},{\"nodeType\":\"text\",\"value\":\" have launched their own mobile applications where users can view weekly flyers, browse the grocery selection, and create shopping lists. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mapping SDKs\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mapping-sdks\"}},{\"nodeType\":\"text\",\"value\":\" make it easy to integrate digital maps with existing consumer applications. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Self-serve mode \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Much like self checkout machines, digital maps free up store associates to serve customers in other ways. It is common for grocery employees to be asked where a product is located, but with digital maps at their fingertips, customers can quickly find answers and the products on their lists. In this way, associates are now freed up to help with product recommendations, regular store cleanings, or stocking shelves.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2cyA93K9DVUhVOLEFxVGMh\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Employee efficiencies \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Once a digital store map has been created in a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"map management system\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/map-manager\"}},{\"nodeType\":\"text\",\"value\":\", it can be repurposed for other platforms. For example, the store map used by customers can be used in other ways by store associates. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As we start to see a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"surge in online grocery shopping\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.digitalcommerce360.com/2020/03/30/online-grocery-shopping-soars-during-the-coronavirus-crisis/\"}},{\"nodeType\":\"text\",\"value\":\", digital maps can help store associates and grocery delivery services navigate through the store quickly and safely. In fact, a recent study showed a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"13% reduction in distance travelled\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/loblaw-digital-case-study\"}},{\"nodeType\":\"text\",\"value\":\" for store employees using Mappedin’s retail mapping SDK. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Employees can use the digital grocery map to: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Pick and pack online orders\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Efficiently stock shelves\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Review and update inventory \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimize product locations based on foot traffic \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Determine ideal locations for product promotions \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"ZRkiHnZutwEum3ATbKOZ7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"4. Highlight in-store promotions \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital signage allow customers to see relevant and timely promotions of their favourite brands, as well as giving retailers a platform to communicate information to their shoppers on hours, safety procedures, and other relevant messaging. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Grocery stores can harness digital signage\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://blog.enplug.com/digital-signage-grocery-stores-supermarkets\"}},{\"nodeType\":\"text\",\"value\":\" to capture their customers' attention in many ways. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Alternatively, stores like Target and Macy’s use indoor positioning systems (IPS) to provide a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/what-is-blue-dot-wayfinding/\"}},{\"nodeType\":\"text\",\"value\":\" experience to their shoppers. With this technology in place, customers are able to see exactly where they are within a store and populate directions to a specific product or a general department. Not only do these systems provide detailed location information, but IPS can help businesses further communicate with their customers. When paired with proximity marketing, digital maps can send push notifications to their users to notify them when an item from their shopping list is sold out or if nearby products are on promotion.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"43dT9lG4JJdUwLG7F2g7ct\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"5. Data and analytics \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With digital maps in place, businesses are able to gain valuable insights to better serve their customers. A mapping \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"analytics dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/analytics-dashboard/\"}},{\"nodeType\":\"text\",\"value\":\" can provide search trends, highlight top category selections, and show how customers engage with their digital promotions. Combining this information with the wealth of data already available to grocers, they can further understand their return on investment and more importantly, their customers. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Are you interested in improving efficiencies for your grocery store? Contact us today or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/grocery\"}},{\"nodeType\":\"text\",\"value\":\" to learn more about Mappedin’s grocery store mapping software.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/39VdCAcfjXsvsS5bSRNm6L/003499f06bcf21f506a9c4c0b8cef911/neonbrand-9m2RZvHS_cU-unsplash.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 18, 2021","updatedAt":"Jan 13, 2022","compose__page":[{"title":"4 Ways to Use Indoor Mapping in Casinos","slug":"4-ways-to-use-indoor-mapping-in-casinos"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Entertainment","slug":"entertainment"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re a fan of gambling, or simply want a fun night out, a visit to the casino might be exactly what you need. From slot machines, to table games and sports betting, casinos feature an array of exciting and exhilarating gambling games. With luck on your side, you might walk away with some extra cash, or even better, hit the jackpot! \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To continue captivating guests, casinos need to bring new and engaging features to their building, such as digital indoor mapping. Casinos can showcase the location of specific games and tables, provide indoor wayfinding and navigation, send out alerts for ongoing events, and much more. Let’s delve into how this solution can provide an impressive guest experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Showcase Games, Services, and Entertainment\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos offer a variety of games, including table games such as blackjack, craps, baccarat, and poker, along with slot machines, roulette wheels, dice games, and everything in between. With so many games to choose from, it can be overwhelming for the first-time visitor or inexperienced gambler. However, with a digital indoor map, you can help your guests visualize your casino and everything that it offers. For instance, Yaamava’ Resort & Casino uses our web app to showcase an aesthetically pleasing map on their website.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1yi9NpZHpI0UzqOsM3Jv7J\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps are interactive, so visitors can pan, zoom, rotate, and explore the entirety of your casino. With customizability, your casino map can display information such as the location of specific games, services, restaurants, and on-site entertainment. You can also highlight the largest payout tables, the most popular or challenging games, and other features that grab the attention of your guests. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a visually appealing map featured on your website, visitors can take maps on-the-go using their phones as they explore your casino, or even plan their trip ahead of time. Additionally, you can display your map on digital directories in key areas of the casino, such as the entrance, so that visitors can quickly get acquainted with their surroundings. Not only does this make you stand out amongst your competitors, but it also helps visitors make the most out of their visit!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Explore the Casino with Indoor Wayfinding and Navigation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos are often featured in a resort and combined with restaurants, hotels, retail shopping, and other attractions. As such, navigating casinos and its amenities can be extremely confusing. Fortunately, indoor mapping providers such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/\"}},{\"nodeType\":\"text\",\"value\":\" are equipped with navigation and wayfinding capabilities that eliminate this confusion and make it easy for guests to find their way around. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"real-time positioning\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"}},{\"nodeType\":\"text\",\"value\":\" enabled, visitors can see their real-time location on the digital map, and populate intuitive step-by-step directions to their favourite games, restaurants, and amenities. Instead of cluelessly wandering around, this allows guests to search and locate their desired destination, providing an end-to-end wayfinding experience. For instance, a visitor can search for “poker” on the map, and receive a list of locations where the game is being played, along with detailed information on bet limits, game etiquette, operating hours, and more. They can also browse through category listings if they’re not sure what they’re looking for.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"U58jGnnASG39uMHJkKWJo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps can be displayed in various locations using \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"digital directory displays\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\", the casino’s website, or through mobile applications. Casinos that have an existing mobile app can use mapping SDKs to seamlessly integrate maps that offer \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"wayfinding and navigation\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"}},{\"nodeType\":\"text\",\"value\":\" all in one convenient place. Alternatively, casinos can use Mappedin’s Mobile Pass to transfer directions from a QR code to guests’ mobile devices. This feature can be extremely useful for larger casinos that are featured in a resort or combined with other entertainment, as QR codes can be placed in various locations such as restaurants, retail stores, and hotels, and when scanned, can direct visitors straight to the casino. Even more, QR codes can be placed in resort pamphlets and other printed or digital materials around the casino.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Engage Guests with Events and Promotions\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As an entertainment space, keeping visitors engaged and excited about your casino is top priority. As such, you can use digital maps as a marketing tool to showcase new services, events, and deals and promotions that grasp the attention of your guests as they explore your casino. For instance, you can highlight new additions such as a restaurant, and send out push notifications of “half price drinks!” to notify guests of ongoing deals and promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With indoor positioning, the possibilities to drive increased foot traffic and revenue at your casino are limitless. When guests are passing by specific locations, such as a high limit blackjack table, you can motivate them to join the game by sending a personalized message. If someone is walking past a restaurant, you can prompt them into making a purchase by sending them a coupon for 10% off their meal. Or, when an event is being held, you can send out alerts to entice guests to stop by. Proximity marketing is an easy way for casinos to promote specific games, services, and events available within the building from the foundation of a digital map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4TzUfp8jFLTSDAEHFRiWoo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Moreover, with accurate location-based data, you can generate \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"insights and analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" on what your guests are looking for by tracking searches and location selections. If a significant amount of guests are searching for a game that doesn’t exist at your casino, you may consider adding it. Alternatively, if visitors are constantly searching for slot machines, you can use this data to serve up highly engaging content to promote them further. Digital maps are an asset that helps bring attention to a variety of entertainment that promotes your casino.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Real-Time Casino Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Casinos are ever-changing to account for new additions, renovations, and expansion of games and services. With an indoor mapping platform such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-mappedin-cms\"}},{\"nodeType\":\"text\",\"value\":\", casinos can manage and update layouts and location information all in one convenient place, making it an ideal property management solution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With our user-friendly \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Editor tools\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"}},{\"nodeType\":\"text\",\"value\":\", you can make quick and easy edits to your casino map in real-time, displaying up-to-date information to your visitors. For instance, you can add a new game, move around existing slot machines, display games under maintenance, and much more. This also allows you to rearrange playing tables and machines to see how they perform in different areas of the casino. The best part is that edits can be made in a draft mode to allow for a safe review before the map is pushed live to consumer-facing applications.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5VQp3CulkHzp05ScSzMbat\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Captivate Guests to Return Again\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With digital maps, you can deliver an exceptional experience that guests will keep coming back for. Showcase your games and entertainment, help guests navigate, send out alerts for events and promotions, and manage your casino maps with ease. If you ask me, it’s a win-win for everyone!\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today to learn more about our solutions for casinos and entertainment venues.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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While we have the same objective, each indoor mapping provider takes a slightly different approach. Mappedin looks to our competitors for their unique takes on solving the greater challenge of indoor mapping. This blog will cover some of our competitors doing a great job with indoor mapping and how we differ.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Alternatives: Mapwize, Inpixon, ArcGIS Indoors\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping is essential in guiding visitors through dynamic and complex indoor spaces. People have become accustomed to relying on navigation apps and GPS to discover new places but maintaining the same level of accuracy and connection gets challenging when users move indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Traditional indoor mapping software such as Autodesk’s Revit and AutoCAD are used to create accurate and detailed drawings of a space but these softwares are not designed to make quick or minor map changes and often they do not include map features such as amenities or wayfinding.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On the other end of the mapping spectrum, there are outdoor mapping platforms that rely on GPS. Mapping solutions for indoor spaces are trickier because there isn’t one way to create a mass dataset of these spaces - millions of property owners around the world would need to work collaboratively and each venue would need to be equipped with the tools that enable them to manage their own data. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So where is the middle ground? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is a leading provider of indoor mapping solutions. The platform is made up of industry-leading tools for property owners and operators to manage their indoor venue maps and build digital wayfinding experiences into their user-facing applications. Mappedin works with over 900 venues in more than 30 countries around the world. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers choose Mappedin because: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Powerful Map Editor: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"The Mappedin Editor is easy-to-use and allows property owners and managers to maintain their indoor venue maps as their venues change and grow\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Robust product offering: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mappedin offers incredible pre-built solutions that have customer maps up-and-running quickly, as well as SDKs for customers that want to create custom maps or integrate additional location-based experiences \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Credibility and experience: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Mappedin works with a wide variety of companies including Simon Property Group, ServiceNow, Mitsui Fudosan, Vicinity Centres, Saks Fifth Avenue, Seattle Seahawks, Hudson Yards, Arabian Centres, The Dubai Mall, and many others.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Choose Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has over a decade of experience providing indoor mapping solutions to customers. The platform manages over 600 million square feet of indoor space and has served over 140 million directions to people navigating the indoors. Along with vast experience, Mappedin offers intuitive wayfinding solutions and a powerful back-end Map Editor that simplifies map management for property owners, ensuring they can maintain accurate mapping experiences for their guests.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin product offering includes 3D and 2D map views, interactive maps, Smart Search driven by machine learning, real-time edits and syncs, blue dot wayfinding, automated and optimized pathing, draft and publish mode, is Apple IMDF approved, and includes additional features to drive foot traffic at your venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"8JgE1KqN0Lm09Ikd8jXbr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin vs Mapwize\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapwize is one of the companies making a difference in the indoor mapping industry. The two solutions differ in that Mappedin is a whitelabeled software and provides interactive 3D maps. In the map creation process, Mapwize users must manually add pathing, whereas Mappedin customers can save time with accurate and automated pathing. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Interactive 3D Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Mapwize users can zoom in and out of digital 2D maps, Mappedin provides an advanced user experience with interactive 3D mapping solutions. With Mappedin, users can zoom as well as pan and rotate the map, allowing them to quickly get familiarized with the venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Whitelabeled Software\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s software is whitelabeled, meaning the Mappedin logo never appears on the front-end solution. This allows customers of Mappedin to adapt the look and feel of the map, branding the front-end solution as their own. Mapwize, in comparison, features their own logo and brand colours on the front-end solution.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3ncm5HFIgaGNMYRspNMsWs\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Mapwize solution (left) and Mappedin solution (right). \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Automated Pathing \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Regardless of the indoor mapping provider, it is important to have accurate and optimized pathing within your venue maps. In the Mapwize editor, \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Mapwize Studio\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", map admins click to create their own pathing networks throughout the building. This process can be time consuming for larger venues and result in human error. The Mappedin Editor, however, includes an auto-pathing algorithm which allows users to quickly generate a complex path network with only a fraction of the manual effort.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1EyZvuz2vlkg54E6rfiKrS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Automated pathing tool within the Mappedin Editor. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin vs Inpixon\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you have been researching indoor mapping providers, you may have heard of Inpixon. Different from Inpixon, Mappedin’s customers can deploy 3D maps along with 2D ones and important location details are contained within the framework of the indoor map. The Mappedin product offering also includes an out-of-the-box solution for large platforms such as a kiosk or directory and customers hoping to use SDKs have easy access to developer documentation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"3D Maps & Location Details\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As previously discussed, Mappedin provides interactive 3D maps with intuitive controls to pan, zoom, and rotate the experience. Further, Mappedin offers a cohesive user experience by showcasing important location details within the map. Details might include a location description, hours, a phone number, and links such as social media sites, a website, reservation booking, and more. In comparison, on Inpixon’s web solution, users must click out from the map to another page of the venue website in order to learn more about one particular location. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"59ZV42y7QIphMoMPLJfm8P\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Inpixon solution (left) and Mappedin solution (right). \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Directory Solution \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inpixon “provides developers with a robust set of tools to build map-enabled web and mobile (Android and iOS applications).” Along with web and mobile, standalone directory or kiosk software is fundamental for large, complex venues. Mappedin’s Digital Directory solution is built using the Mappedin Web SDK and enables users to search, discover, and navigate using large-screen displays that are easy-to-use and placed at key entrances and intersections of a venue. Along with a directory solution, Mappedin customers can also use a pre-built web solution and SDKs for web, Android, iOS, and React Native applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Availability of Documentation \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For customers hoping to build their own custom experience using mapping SDKs, Mappedin offers trial keys and makes developer documentation publicly available. This allows companies evaluating indoor mapping providers to properly evaluate the tools and understand the features and functionality before committing to a particular provider. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin vs ArcGIS Indoors\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ArcGIS Indoors is the third and final indoor mapping provider we will discuss in this piece. While this platform is complex and focused on workplace environments, Mappedin serves a range of different industries with an easy-to-use Map Editor and has placed an importance on stylizing maps for improved user experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Wide Variety of Industries\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While ArcGIS Indoors is focused on servicing workplace environments, Mappedin works with a wide variety of industries including workplaces and offices, shopping malls and retailers, stadiums, hospitals and healthcare facilities, campuses, city districts, theme parks, transportation hubs, casinos, and more. As an experienced provider in the indoor mapping industry, Mappedin has taken the time to understand the unique challenges and opportunities of each use case and offers pre-built applications for ease of deployment and SDKs for maximum flexibility.     \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Easy-to-Use Platform \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin Editor has been designed for ease of use and does not require customers to be familiar with complex mapping tools such as AutoCAD or formats like Revit. The Mappedin UI is simple and streamlined. As part of onboarding, the Mappedin team does the initial setup to transform 2D building floor plans into digital, interactive indoor maps. After receiving map approval, training is provided to Mappedin customers to ensure they are able to quickly make revisions to the maps as venues change and grow. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Optimized for Consumer Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor maps can serve a variety of use cases, ranging from purely operational to experiential. Mappedin has optimized the look and feel of indoor maps and to provide unparalleled consumer experiences and encourages customers to customize and style their maps where possible. This approach ensures that the final mapping solution works for users, regardless of the use case.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5OKunFbuS7BrDCqFqA9886\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"ArcGIS Indoors solution (left) and Mappedin solution (right). \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Mappedin is the Better Alternative\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin and our competitors each have a unique approach to solving the challenges of indoor mapping. While there is no right or wrong approach, Mappedin believes in enabling our customers with powerful mapping solutions, easy-to-use tools, and a platform that works for everyone, regardless of industry or use case. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We will continue to look to our competitors for opportunities to grow the Mappedin solution and bring indoor maps to venues around the world. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4880952380952381,"src":"//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=120&h=81&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=240&h=161&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=480&h=323&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=720&h=484&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=960&h=645&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=1440&h=968&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=3375&h=2268&q=90 3375w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=120&h=81&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=240&h=161&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=480&h=323&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=720&h=484&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=960&h=645&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=1440&h=968&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/24PtFxlSwvke0jAO8OEhOz/8f89cc7089c575e4d9823ec132ceeab8/orange_paint_chip_samples.jpg?w=3375&h=2268&q=90&fm=webp 3375w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 12, 2021","updatedAt":"Sep 30, 2022","compose__page":[{"title":"Indoor Mapping in Airports: Enhancing the Passenger Experience","slug":"indoor-mapping-in-airports-enhancing-the-passenger-experience"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Transportation","slug":"transportation"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you’re going on a holiday vacation, or simply visiting a friend or family member in another country, an airport is your first stop along the way. With indoor mapping technology, airports can drastically improve your travel experience and make preparing for your flight enjoyable and stress-free. Let’s explore how.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7wYIkudN8jciFBBKvoC9la\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Find Your Gate and Terminal\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rushing to catch your flight? We’ve all been there. Navigating a large airport can be confusing and stressful, but with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/the-importance-of-an-indoor-navigation-system-for-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor navigation systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", passengers and employees can get step-by-step directions from their exact location to any destination in real-time. This ensures that you can swiftly locate the right terminal and boarding gate for your flight, along with ticketing counters, airport security, restrooms, restaurants, baggage claim, and all other services in the airport. If you’re looking for a specific item, such as a travel pillow, you can search for this on the map, and receive a list of shops that sell travel pillows, along with detailed information on operating hours and deals and promotions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can also plan your trip ahead of time by using indoor maps to determine the amount of time it takes to get to security checkpoints, your boarding gate, and all other airport checkpoints. Indoor mapping calculates the fastest route to your destination, so no time will be spent wandering around the airport. With this in mind, you won't have to worry about missing your scheduled flight!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Travel Information On-The-Go\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with wayfinding and navigation, airports can provide passengers with up-to-date information regarding flight numbers and schedules. From flight delays and layovers to gate changes and cancellations, airports can keep passengers informed by displaying real-time information on the map. This digital map can be accessed throughout the airport on digital directory displays, through QR codes on printed materials, or on a mobile application. For instance, with a mobile app, updates and directions can be accessed on-the-go through your mobile phone. Similarly, digital directories can be placed at airport gates, so that passengers can get flight updates while they wait to board the plane. With travel information available at your fingertips, keeping track of flight changes becomes simple and stress-free.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"E7XsHPqf3cV8UNcDH0M6g\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Inclusive Travel Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With accessible and attainable indoor mapping, airports can promote an inclusive environment that accommodates both domestic and international travellers. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/applications/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" creates maps with accessibility guidelines in mind, offering different languages and RTL text support to serve travellers all around the world. With Accessibility Mode turned on, individuals with accessibility needs, such as families with strollers and individuals bound to wheelchairs, can populate routes that prioritize ramps and elevators over stairs. Even more, indoor navigation systems can operate with voice commands or written instructions for those who are visually or hearing impaired. As an AODA compliant solution, these features ensure that maps are attainable, so that everyone can refer to them for information and navigation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Parking and Shuttle Services\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessing parking and shuttle services are one of the many \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use cases of indoor positioning at airports\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Finding a parking spot when you arrive at the airport can be a challenge, but with indoor positioning, travellers can visualize and access available parking on the digital map. When integrated with smart technology, you can simply pull up the map, locate the nearest parking to your terminal, and click on an available parking spot to book it. This ensures a seamless and hassle-free experience from the moment you park your car, to the second you arrive at your boarding gate.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to guided parking, indoor maps help you locate and access shuttle services. Upon arrival at an unfamiliar airport, passengers can utilize the digital mapping tool to lead them directly to their shuttle bus, train, or car. This ensures a seamless connection from the airport to your hotel, drastically improving your travel experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Baggage Claim\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Waiting for your baggage after a long flight is tiring and time consuming. With unpredictable wait times, baggage claim can take up valuable time that could be spent grabbing food at a restaurant or picking up necessities at a duty-free shop. Instead of making passengers wait at baggage claim, airports can use indoor positioning systems to notify passengers when their baggage has arrived. Even more, these notifications can direct them to the conveyor belt in which their luggage will arrive. This way, passengers can explore the airport and find their way back to baggage claim with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5riCUSFPKM4SH8thngBZFB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Emergency Aid\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a busy transportation hub, airports can also benefit from \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/safety/indoor-mapping-improves-emergency-planning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor mapping to enhance safety procedures and emergency aid\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". With the ability to showcase different map views and routes based on different users, an emergency personnel map can indicate the location of individuals seeking help and areas where they keep safety equipment. This way emergency personnel can monitor, locate, and visualize incidents on a map in real-time. Meanwhile, a visitor map can enable travellers to request help and report incidents directly on the map. This notifies emergency personnel of their exact position and ensures that individuals get the help they need quickly and efficiently. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advertising and Proximity Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/4-use-cases-for-indoor-maps-at-transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"use case for indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in a transportation hub such as an airport is advertising and proximity marketing. Digital directories can be implemented across the airport in key locations, such as gate entrances, and can be used to display advertisements. With passengers using directories for directions, it is an optimal location to drive attention to ads, while creating an additional stream of income for your airport. In addition, there is great potential for proximity marketing in airports. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/transportation/9-use-cases-for-indoor-positioning-at-an-airport/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning at airports\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can drive foot traffic to stores and restaurants by sending push-notifications of ongoing deals and promotions. For instance, while passing by a duty-free store, a passenger can be notified that beauty and cosmetics are 20% off. Alternatively, proximity marketing can drive sales of specialty services such as seat upgrades and first-class services. Not only does this increase revenue for airports, but it highlights amenities and discounts that passengers wouldn’t have been aware of otherwise.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for airports and transportation hubs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or how you can create an enhanced digital experience for passengers, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7wYIkudN8jciFBBKvoC9la/b3705b1e22f7a82a409caff63d0c32ab/plane_airport.jpeg?w=120&h=80&q=90 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This has led to a robust feature set of our pre-built applications, along with flexible mapping tools and SDKs that can serve a range of unique use cases. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As we have worked to bring indoor mapping to venues around the world, we are excited to announce that Mappedin has been recognized as one of Canada's Top Growing Companies by The Globe and Mail! \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Read more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/newsroom/mappedin-places-on-the-globe-and-mails-second-annual-ranking-of-canadas-top-growing-companies\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Update - Q3 2021 \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This blog will focus on our work over the past quarter as we connected with customers, designed maps for some unique use cases, and signed up some more exciting new venues. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"During the month of September, our team had a chance to connect with many of our customers through a town hall format. It’s clear that a notable trend across the retail industry is that of mission-based shopping, which involves shoppers who have a specific product or retailer in mind and are set on getting in and out of the store, mall, or outlet as quickly as possible. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Regarding indoor mapping, there’s interest from our customers in taking their venue maps further. For example, using the Mappedin platform to:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Manage both an operational and visitor-facing map\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Utilize Digital out of Home (DooH) advertising on directory displays\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Implement voice-activated directories\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Use Mobile Pass for directory to mobile hand-off through QR code\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Offer “save my parking spot” functionality \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our customers are experts in their industries, making these insights invaluable and helping to guide the direction of our products in the coming year.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Take your indoor maps further\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Directory Ads \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads feature provides a simple, cost-effective way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out of Home (DooH) content to all screens throughout your portfolio in one simplified and centralized tool. To learn more about this solution and how it can benefit your venue, read our blog \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Feature 101: Directory Ads\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/directory/feature-101-directory-ads/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3awP97JWTqsJakIuBH1anB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web App V2\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The latest version of Mappedin’s Responsive Web App includes tons of great features to provide visitors with an advanced and intuitive wayfinding experience: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue dot wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-destination wayfinding \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quick links\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top locations \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Image gallery \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Deals and promotions \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"...and more \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"COfsAY3naUweYujnweBIt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To implement Web V2, contact your Customer Success Manager or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"book a demo\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\". Upgrading is as simple as replacing the existing map on your website with a new Web V2 code snippet.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Upload Portal\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin platform provides end-to-end solutions for creating, maintaining, and visualizing your venue maps. The Map Upload Portal is a feature that makes it easier to convert existing property floor plans into a 3D digital asset that can support a variety of use cases with maximum automation and limited human intervention. To learn more, read our blog \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Feature 101: Map Upload Portal\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/feature-101-map-upload-portal/\"}},{\"nodeType\":\"text\",\"value\":\".  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exciting new partnerships\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We have begun working with many exciting new venues over the last few months. As our technology and offering adapts, we are servicing more industries through our indoor mapping platform, below are a few examples.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Offices: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"AMP (with TMLabs), Australia\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Caisse de Dépôt et Placement du Québec, Canada \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"California State Teachers Retirement System (with Veternets), United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cornerstone OnDemand, United States   \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Crowley Maritime (with Plat4mation), United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Equinor Pilot (The Cloud People), United Kingdom\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Farm Credit Canada, Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Gresham Smith (with NavvSystems), United States \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ivanhoe Cambridge, Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Kraft Heinz (with SoftwareOne), United States \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Manulife, Canada \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maricopa County (with Carahsoft), United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Medicare & Medicaid Services (with ICF), United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Port of Rotterdam, Netherlands\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopify, Canada \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Storengy, France \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"SunPower Corporation, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Toronto Stock Exchange, Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Veritiv, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Wellington Management, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Malls: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Elante Mall (with WovVTech), India  \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Kiwi Property Group, New Zealand\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mic Mac Mall, Canada \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Park Avenue Mall, Saudi Arabia \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our website to learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"solutions for shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\" or read our recent case studies with Australia’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"QIC\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/qic-digital-innovation-for-a-retail-portfolio/\"}},{\"nodeType\":\"text\",\"value\":\" or European REIT \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"VIA Outlets\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/via-outlets-reducing-environmental-impact-with-digital-maps/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Campuses: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bowie State University, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"University of Calgary, Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our website to learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"solutions for colleges and universities\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"}},{\"nodeType\":\"text\",\"value\":\" or read our case study with the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"University of Ottawa\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/university-of-ottawa-relieving-student-stress/\"}},{\"nodeType\":\"text\",\"value\":\".  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stadiums & Arenas: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"MetLife Stadium, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"NASCAR, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our website to learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"solutions for stadiums and arenas \",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums/\"}},{\"nodeType\":\"text\",\"value\":\"or read our blog about how \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Okinawa Arena\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena/\"}},{\"nodeType\":\"text\",\"value\":\" used Mappedin’s SDKs to build a stadium experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cape Town International Airport (with Smartcalltech), South Africa\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"King Shaka International Airport (with Smartcalltech), South Africa\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"O.R. Tambo International Airport (with Smartcalltech), South Africa\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Warehouses: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"iHubs Warehouse and Logistics (with ViaTick), Singapore\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Continue to stay connected with us in 2021 by checking back to our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"blog\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog\"}},{\"nodeType\":\"text\",\"value\":\", following us on social, or signing up for our newsletter below.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4238253440911248,"src":"//images.ctfassets.net/wdjnw2prxlw8/1hgMtMgnaqPxDbc5hPPYrh/2c8d6de5cc7a7f7a6f25ac82bd0b8688/national-cancer-institute-kKJ7VOE6MVo-unsplash-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1hgMtMgnaqPxDbc5hPPYrh/2c8d6de5cc7a7f7a6f25ac82bd0b8688/national-cancer-institute-kKJ7VOE6MVo-unsplash-2.jpg?w=120&h=84&q=90 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Ads","slug":"feature-101-directory-ads"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads provide a simple way to monetize your directory signage during idle use or user interactions. Using Mappedin’s platform, you can bring Digital Out of Home (DooH) advertising to all screens throughout your portfolio in one simplified and centralized tool, making this a great alternative to more expensive advertising solutions in the market. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1gr1tLrXfXGU13CjQnmZKz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Out of Home Media \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To understand Mappedin’s approach to advertising and monetization, we must first take a look at DooH media.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"So what is DooH media? You’ve likely seen it before. It’s any kind of advertisement displayed on a digital screen in a public space. Everything from a TV in a waiting room to a giant screen in Times Square. Before DooH existed, advertisement was only placed on print which was referred to as simply Out of Home media (OOH). Where digital shines is the flexibility to showcase engaging content like video, schedule many different advertisements throughout the day, and use real-time data like weather to create truly dynamic campaigns. See a great \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"example\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.youtube.com/watch?v=kyj-4nkOMv8\"}},{\"nodeType\":\"text\",\"value\":\" of this in a DooH campaign by Google, which leverages weather, location, and time of day.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For advertisers, it’s a great way to target customers when they are away from their personal devices, showcase their product or service that can be purchased at a nearby retailer, or just to generally build brand recognition and trust. And for publishers, this can be a great way to garner additional revenue or become a main revenue stream for their venue. Both parties can benefit from the reduced costs of managing and installing print ads, the ability to showcase more varied content, and deeper analytics than was typically available before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Directory Ads?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With DooH as a common advertising method for property owners, the opportunity to showcase events, promotions, and other advertisements on an existing device at your venue is extremely beneficial.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The screens that run Mappedin’s Digital Directory product are just like any other screen where DooH campaigns would run. The main difference is we have our software running 24/7 to provide wayfinding to end-users. Advertisements placed on these screens are going to have engaged users walking up and interacting with them versus passive viewers you might typically have walking by advertisements. Because of this, Mappedin has integrated advertisements in a way in which benefits the advertiser with ample visibility for their content and at the same time doesn’t impede the experience for the end-user.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do Directory Ads work? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides out-of-the-box ad scheduling features directly within the CMS which offers you full control of the ads being shown and their timing. Depending on your advertising needs, there are two unique ad placements to choose from: a fullscreen overlay and a homepage banner. By combining digital ads with your directory interface, the resulting experience is both valuable to advertisers and user-friendly for visitors to your property.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Key features:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Earn additional revenue: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin’s Directory Ads feature allows you to create an additional revenue stream for your business. Leverage your idle directory screens to provide placements directly for advertisers or retailers.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Display multiple content types: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Showcase both images and engaging videos within the same ad loop to capture the attention of visitors.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sync from your CMS: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Automate your workflow by syncing your advertisements and promotions to Mappedin from your own CMS.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Impression tracking: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Use session data from Mappedin’s analytics to detect how many users saw the advertisements. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" To learn more about this feature or our other solutions, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.528114663726571,"src":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5CiOHFhlQgd6R2xG1WyCYU/02dd74bc8be125291c6464902a80e85a/directory-ads-cover-photo-wide-3.jpeg?w=120&h=79&q=90 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