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The story gets more complicated if we move indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Indoor Positioning Systems (IPS) users can see their precise location represented by a blue dot within the context of an indoor map. Similar to outdoor GPS, users are not required to enter a \\\"start\\\" location and as they begin to follow along a route, the blue dot moves with them, providing an enhanced navigational experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Positioning Systems are valuable components of rich indoor mapping experiences. They ensure that the user does not need to know their location in a venue. This saves both time and confusion, making for a much more pleasant wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GPS has about 3 meter accuracy when we are outside and have no obstructions such as skyscrapers around us. However, inside a building, GPS is nearly useless. That's why several technologies have been developed to provide indoor positioning in various scenarios such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/what-is-blue-dot-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/indoor-mapping-use-case-asset-tracking\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"asset tracking\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact monitoring and smart building applications.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Positioning smarts for indoors\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4aHfBcHMLcb5o2fmxayffP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The different indoor positioning systems have different tradeoffs. For example, using beacons requires installing Bluetooth Low Energy (BLE) devices in known positions around the venue. WiFi-based systems use existing infrastructure and requires a radio frequency mapping of the venue. Some systems blend multiple technologies in sensor fusion to further process the positioning data into a more accurate representation of the actual position.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To integrate with the Mappedin SDKs, it does not really matter what underlying technology is used to obtain the indoor position as long as it can provide information about the current floor and the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mozilla.org/en-US/docs/Web/API/GeolocationCoordinates\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"geocoordinates\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" (latitude and longitude). Based on that the Mappedin SDK is able to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/bluedot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"place the Blue Dot on the map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" indicating the current position of the device.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7tbzSHUglPtWzsIa9kPuUD\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the easiest ways to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-imdf-export\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"setup Indoor Positioning System is Apple's infrastructure-free positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" combined with Mappedin map rendering and data management.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Integrating positioning data with Mappedin React Native SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Below is the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native/quickstart/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"minimal implementation of drawing a map\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with Mappedin React Native SDK. In 5 minutes, we will build on this code to display the Blue Dot and override the positions from a premade path of geocoordinates. After ensuring everything works as expected, you can easily connect the IPS to provide the position to Mappedin SDK instead\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"aRyiK6XjGEWNpHL0a2E4F\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We have pregenerated a route in \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/code/sdks/react-native/positions.json\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"code\"},{\"type\":\"bold\"}],\"value\":\"positions.json\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that can be used for debugging Blue Dot features in \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"code\"},{\"type\":\"bold\"}],\"value\":\"mappedin-demo-mall\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\". Below is the first element of the list, which we will set as our starting coordinate for camera focus. It follows the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mozilla.org/en-US/docs/Web/API/GeolocationPosition\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"specification of Geolocation Position of Web APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"WWftOy5W8uhstWiXOHYNk\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"First, we create a \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"code\"},{\"type\":\"bold\"}],\"value\":\"MappedinCoordinate\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" for our starting location and zoom in the camera to get a closer view of the Blue Dot.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4nDiMFiWYwIzJj2E7aOJsU\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We set the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/docs/react-native/latest/enums/state\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"map state\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"code\"},{\"type\":\"bold\"}],\"value\":\"follow\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", which keeps the Blue Dot in the middle of the view. Then we enable the Blue Dot and set the starting location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3gV9owEJDn12XKswCpc1ko\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To walk through the list of positions, we can create a simple interval outside of our \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"code\"},{\"type\":\"bold\"}],\"value\":\"render\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" method for overriding the position every few seconds. The position will jump to the start after the route is completed. This code is not optimized and should be replaced with the positioning updates coming from your IPS.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7D6MiKAE2X6B36mYYzcoK2\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"29dn1eaOYbx5f8K4w1D0Pf\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Completed sample\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Below code sample can be pasted into a fresh \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native starter project\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with the addition of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/code/sdks/react-native/positions.json\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"code\"},{\"type\":\"bold\"}],\"value\":\"positions.json\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7hyVSBE6ShMkx2Qu837G2w\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Summary\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin SDKs are ready to work with any IPS provider that can be integrated with your app to provide geolocation and floor to Mappedin within minutes. The Blue Dot can be enabled and then connected to the position updates in just a few lines of code, delivering accurate indoor positioning and enhanced wayfinding experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you want to discuss indoor positioning as it relates to your venue, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us now\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Dev Content","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7768817204301075,"src":"//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=240&h=135&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=480&h=270&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=720&h=405&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=960&h=540&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=1322&h=744&q=90 1322w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=240&h=135&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=480&h=270&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=720&h=405&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=960&h=540&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/yV1ZZQhfqbkAoBwXzD0Xn/e605b6b14ed11811c0cb5f995cdd75a0/bluedot-accurate.png?w=1322&h=744&q=90&fm=webp 1322w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Feb 14, 2022","updatedAt":"Feb 14, 2022","compose__page":[{"title":"Wayfinding SDK - Indoor Mapping for Shopping Malls","slug":"wayfinding-sdk-malls"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps enhance the shopping experience for visitors and provide new efficiencies for mall owners and operators. With Mappedin’s SDKs, shopping malls can build completely custom indoor mapping experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"015UI3YXsZ1Xzs5MI4dlUo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding SDK - Indoor Mapping for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor Mapping & Wayfinding SDK for Smart Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor mapping solutions for shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" improve the shopper experience, boost visibility of your tenants, and increase internal efficiencies. Our mapping and wayfinding SDKs allow shoppers to search and discover the retailers and services available at your shopping mall while delivering valuable insights back to your business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do Wayfinding SDKs Work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile and Web SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow you to build a completely custom and accurate navigation experience, regardless of industry or use case. Our SDKs encompass a wide variety of components and features required to easily integrate mapping into any application. Wayfinding SDKs provide developers with a flexible solution to create unique digital experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages for Developers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With 24/7 support, how-to guides, sample applications, comprehensive API documentation, and access to Release Roadmap and Version Migration Guides, Mappedin ensures that you have the tools required to build a powerful and seamless wayfinding experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's SDKs are highly integrable with other datasets and integrations, and we offer developers the flexibility to use React Native for Android and iOS devices through the same platform. This makes SDKs easily accessible to all, and can be a more cost efficient option with fast development incentives. Mappedin's dedication to the customer experience ensures a continual improvement of our developer tools and an expansion of SDK capabilities.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits of Indoor and Outdoor Mapping SDK for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital maps enhance the shopping experience for visitors and provide new efficiencies for mall owners and operators. There are several \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/5-benefits-of-digital-maps-in-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"benefits to using indoor outdoor shopping mall maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", including accurate mapping experiences, powerful search and discovery, a branded experience, highlighting events and promotions, and gleaning valuable shopper insights from map analytics. In addition to these benefits, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-api-sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding SDKs and APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" have a number of their own compelling features.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oTc4g3khYy79NRVUmoelc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"World-Class Accuracy\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To provide the most accurate and efficient route for users, wayfinding SDKs can be used in conjunction with positioning infrastructure to determine the precise location of a device within a venue and populates turn-by-turn directions to your desired destination. This accuracy provides advanced mall navigation with an experience similar to that of Apple or Google Maps, wherein shoppers can quickly assess their “you are here” location within the venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Step-by-Step Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By incorporating \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning technology\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" within your venue, you can enable step-by-step navigation for shoppers and ensure a seamless 3D wayfinding experience. For multi-story malls, turn-by-turn directions also detect the current floor of a shopper and developers can incorporate an automatic floor switch into the digital mapping solution for users as they navigate through the venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Zero-Latency\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls using Mappedin SDKs can enjoy real-time updates from both the Mappedin CMS and third party data syncs. For example, when edits are made in the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Creator\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", such as adding a pop-up store, or changing the hours of a particular retailer, these changes are quickly reflected on the front-end mapping solution. Similarly, for customers using their own CMS to update location data, Mappedin’s SDKs and APIs pull real-time updates to reflect those changes.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Points-of-Interest (POIs)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mall owners and operators have complete control of relevant points of interest (POIs) displayed across the wayfinding maps. Using the SDK, customers can also choose to highlight popular or important amenities, such as washrooms, security, fire exits, and so on. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Intuitive wayfinding can help shoppers locate products, brands, and retailers across your mall but indoor mapping is not limited to the retail industry. Wayfinding SDKs can be used to help \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-indoor-mapping-for-universities-and-colleges/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"students navigate university and college campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", employees locate meeting rooms in their office, patients find specific departments in a hospital, and much more. Mappedin’s flexible platform enables you to build mapping solutions for a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"variety of use cases\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"uvn07uhnhOOmQCPhUzZ4G\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advanced Accessibility\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Creating an indoor navigation solution that is accessible to all is extremely important. Mappedin's products have been deployed globally, and we strive to support as many languages as possible to ensure inclusivity across your shopping centres. You can better accommodate students by enabling them to set their language preferences on the campus map. With Mappedin's Accessibility Mode, indoor maps can provide users with accessible routes that prioritize elevators and ramps over stairs and escalators.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Your Map in Your Mobile, Web, and Kiosk Apps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By creating an indoor mapping experience through Mappedin’s SDKs, you are not limited to specific devices when building your indoor navigation application. Wayfinding SDKs can be used to deploy custom shopping mall maps across mobile, web, and kiosk apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been leveraged to build applications across platforms. Whether you want to create custom kiosk wayfinding signage across your venue or a mobile or web application, the Web SDK is what Mappedin’s own pre-built applications are built on, meaning its capabilities are constantly expanding. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"iOS & Android SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For shopping malls hoping to integrate mapping into their mobile applications, such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/cadillac-fairview-using-mappedins-mobile-sdks-for-optimized-navigation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cadillac Fairview\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/simon-delivering-a-high-end-mobile-shopping-experience/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", a Mobile SDK is often the best choice. Customers can choose to build their experience using Mappedin's iOS and Android SDKs, or they may opt to use the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to build once and deploy across both device types. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1C1BPY79Btat2tA1UR8B44\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Make the Most of our Wayfinding SDK for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution across your shopping centres without worry. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More About Wayfinding SDK for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mall management software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" makes it easy to manage your digital maps as well as retailers, restaurants, shops, and their location details. Our SDKs provide intuitive wayfinding and allow visitors to make the most of their shopping trip to your centre. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For further documentation on our SDKs and APIs, visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Developer Portal\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To start \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"improving your shopping malls with indoor mapping\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or to book a free demo, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.498431444916036,"src":"//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=720&h=481&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=960&h=641&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=1440&h=961&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=720&h=481&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=960&h=641&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/015UI3YXsZ1Xzs5MI4dlUo/bea1f3a35c0db7d8c5123231b53e38df/sung-jin-cho-Hzlgz8t8Jug-unsplash.jpg?w=1440&h=961&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Feb 10, 2022","updatedAt":"Mar 10, 2022","compose__page":[{"title":"Wayfinding SDK - Indoor Mapping for Universities and Colleges","slug":"wayfinding-sdk-indoor-mapping-for-universities-and-colleges"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Mappedin's SDKs, colleges and universities can create a completely custom mapping and navigation system that can make students, parents, and faculty members feel at ease. Integrated with additional technology, campuses can offer virtual tours, appointment booking, and the ability to reserve parking spots and study spaces directly from the map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"College & University Mapping, Navigation & Positioning SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Mobile and Web SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" provide you with the core elements of a digital map and\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" campus wayfinding experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". As a flexible solution, you can integrate your campus map with your university or college’s mobile application, or harness our SDKs to create your own custom mapping and navigation system. When integrated with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", our SDKs unlock even more powerful experiences and provide helpful turn-by-turn directions inside of and in between your campus buildings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1dlno07yR0dxatbRx3ZAi5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Does It Work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Built on top of existing libraries (existing packages of code),\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/product-101-mapping-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Mappedin SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" enable a seamless user experience. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"well-documented resources\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for all features and components offered across iOS, Android, and Web, building your own campus mapping experience is simple. Our documentation offers step-by-step guides on getting started, details on how to connect our code to your application through sample apps, and descriptions of individual codes and functions. Mappedin's Integrations team provides ongoing developer support, and is dedicated to the evolution of our SDKs and their successful implementations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Advantages for Developers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With 24/7 support, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"how-to guides\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", demonstration applications, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/docs/web/latest/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"comprehensive API documentation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/blog/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"access to Release Roadmap and Version Migration Guides\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Mappedin ensures that you have the tools required to build a unique college and university mapping experience that fits seamlessly into your brand strategy. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's SDKs are highly integrable with other datasets and integrations, and we offer developers the flexibility to use React Native for Android and iOS devices through the same platform. This makes SDKs easily accessible to all, and can be a more cost efficient option with fast development incentives. Mappedin's dedication to customer success ensures a continual improvement of our developer tools and an expansion of SDK capabilities.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits of Indoor and Outdoor Mapping SDK for Universities and Colleges\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Building an\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/the-benefits-of-interactive-campus-maps\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" interactive campus wayfinding experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with Mappedin's SDKs enables students to easily locate buildings and the rooms and services within them, while delivering valuable insights back to your college or university. With a powerful search engine and maps that function across any device, finding an upcoming class or food vendor becomes stress-free. Colleges and universities can also highlight on-campus events and promotions with the digital map, thereby increasing visibility and student engagement. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Enhanced Campus Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Enhance your campus experience by helping students, parents, and faculty members familiarize themselves with your college or university. Up-to-date interactive maps help students adjust to campus life, while eliminating campus navigation challenges. You can also customize maps to match your school's branding, ensuring a seamless digital experience for anyone visiting your campus. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Find Your Way\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor maps are extremely useful for helping staff, students, and visitors find their way around large university and college campuses. This digital tool enables you to search and locate lecture halls, residence buildings, study spaces, food vendors, bookstores, and additional services on-the-go from the comfort of your mobile device. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin-olympus-staging.netlify.app/blog/company/customer-examples/mohawk-college-enhancing-the-student-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mohawk College allows students to search for classroom codes\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and populate directions directly to their classrooms. As an effective interactive wayfinding solution, students can also pre-plan routes to find the perfect walkways that allow them to plan their timetable in advance.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7x5enQm9DRgcvkA2bnHpN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Step-by-step navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By integrating campus maps with\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can provide the most accurate and efficient route for users. Students and visitors can see their real-time position moving on the map as they follow step-by-step directions, ensuring a seamless wayfinding experience. With multi-stop wayfinding, users can enter more than one destination for their journey, and the map will display the shortest route between the desired multiple stops. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Points-of-interest (POIs)\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Universities and colleges have complete control of the relevant points of interest (POIs) located across their campuses. Different schools may have different points of interest, also known as \\\"places and things\\\" which could include landmarks, statues, plaques, or locations of historical importance. Campuses may also choose to display the most popular or important amenities and facilities on the map using standout icons. For instance, to highlight the position of restrooms, elevators, or fire exits. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stay Informed\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with providing at-a-glance information regarding the placement of amenities, campus buildings, services, and more, mapping SDKs can be used to display location details. Similar to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding SDKs for malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", users can click locations on the map to view information such as hours, descriptions, photos, contact info, and any other relevant data. Campuses can even include important links on the map, such as a bookstore's website, a reservation link for a study space, or the menu for an on-campus restaurant.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Maps can also be used to keep students, visitors, and staff updated on campus news and events by highlighting the location of time-sensitive events, such as a job fair. With the ability to layer on real-time push notifications, details such as lecture cancellations, changed meeting times and locations, wifi-details, parking information, and campus news can easily be relayed to individuals on campus.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Put Safety First\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Campus safety is always of utmost importance. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/benefits-of-indoor-mapping-for-universities\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor maps can be used to highlight emergency exits\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", fire extinguishers, and campus security to make students feel safe in their environment. Paired with indoor positioning, colleges and universities can improve safety measures by sending emergency notifications to individuals in specific locations. For instance, anyone located within a certain building can receive an alert notifying them to evacuate immediately through the emergency exits highlighted on the campus map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Outdoor-Indoor Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Campuses can be extremely confusing, with buildings and facilities spread out in all directions. With Mappedin's indoor outdoor navigation and wayfinding, staff, students, and visitors can avoid confusion and easily navigate between and within buildings, floors, and both the indoor and outdoor components of the campus.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2nYIicf3QG0yR6nsfDiseo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Advanced Accessibility\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To fit the varying needs of staff and students, it's important to have an indoor mapping solution that is AODA compliant and supports multiple languages. With Mappedin's Accessibility Mode, your digital campus maps can provide users with accessible routes that prioritize elevators, ramps over stairs and escalators. Whether they’re using a mobile phone, laptop, iPad, or digital directory, everyone can find tailored directions to their desired location with the same look, feel, and function regardless of device.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's products have been deployed globally, and we strive to support as many languages as possible to ensure inclusivity at your college or university. You can better accommodate students by enabling them to set their language preferences on the campus map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Real-time Campus Management\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s CMS is the foundational layer for your interactive campus map experience. The\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Map Creator\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" makes it simple to edit location information and alter the appearance of your campus map when locations shift or new buildings are added. Edits made within the CMS will reflect across all platforms, from school websites to a college or university app.\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" The Analytics Dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" shows valuable data on user searches, category selections, device usage, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2UZr0k6drlnLynITtszfcc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Flexible Maps That Are Easy to Set Up\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"All iOS, Android, and Web SDKs are both well-documented and well-resourced. This means that building and rolling out a\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/how-to-use-indoor-mapping-at-your-college-or-university\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" unique indoor mapping experience for your university or college\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is simple and intuitive at all stages of design and creation. No experience is required to get started with building your first indoor mapping experience; simply follow the step-by-step guides provided. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Use Your Map in Your Mobile, Web, and Kiosk Apps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are no device limitations when building your indoor navigation application with Mappedin's \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-api-sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"wayfinding SDKs and APIs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", and the solution can be deployed across mobile, web, and kiosk applications. This might include an app for students, digital directories on campus, or maps displayed on the campus student portal for easy access.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been leveraged to build applications across platforms. Whether you are integrating indoor mapping alongside a digital signage application on building directories, or creating a custom application, the Web SDK is what Mappedin’s own pre-built applications are built on, meaning its capabilities are constantly expanding.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5OSWEQQtDXL2lw1nc5LjSF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"iOS & Android SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To create a mobile experience for iOS and Android devices, a Mobile SDK is the ideal solution. Universities and colleges can integrate digital campus maps into their existing mobile applications, or can choose to build their own app experiences using\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/ios/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Mappedin's iOS SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/android/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" Android SDK.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" Alternatively, schools may opt to use the\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to build once and deploy across both device types, saving time and effort. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How to Make the Most of our Wayfinding SDK for Universities and Colleges\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While interactive campus map software can be used primarily as an interactive wayfinding solution for colleges and universities,\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/implementing-a-successful-campus-navigation-app\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" it can also provide additional capabilities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". For instance, it can be integrated into existing applications, or layered with other software and services to build a completely unique digital experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"More About Wayfinding SDK for Universities and Colleges\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You can implement custom features and applications including virtual tours, contact monitoring, reserving available parking spots and study spaces, push notifications, and more. Regardless of the end-user, mapping SDKs can easily work with your latest software and devices, and unlock powerful map and navigation experiences for any use case.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For further documentation on our SDKs, visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Developer Portal\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To start creating a\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" campus wayfinding experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with Mappedin’s SDKs,\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.502824858757062,"src":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Feb 8, 2022","updatedAt":"Feb 7, 2022","compose__page":[{"title":"Employee Q&A: Carrie Bortz","slug":"employee-q-and-a-carrie-bortz"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Carrie is a Customer Delivery Manager at Mappedin. We’re discussing her experience transitioning into the tech industry, advice for someone looking to get into tech as a Project Manager, and qualities that are important for a project management role. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Carrie, thank you for chatting with me. To start off, can you tell us about your current role at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m a Customer Delivery Manager. I work closely with our customers and our internal teams to ensure a successful implementation of our mapping solutions. I work with our Sales team to kick-off projects together, then with our Mapping team to get customer maps up and running. As a final step, I work alongside our Developer Evangelists to sort out integrations and syncs on the backend. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6VKRKVk6nVAUobOIdfwYGE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"You’ve been at Mappedin for over a year now. What made you decide to join the team?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I had been working as a Project Manager in my previous role for 9 years, and was ready for a change. I went to school for interior design and architecture because it was something I was always really interested in, so when I saw Mappedin’s job posting, I immediately applied.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The core values at Mappedin align with my own, so despite coming from a different industry, I went for it. I met Ian, the Director of Customer Experience, and I immediately knew he was someone I wanted to work with. I joined the team for many reasons, but I was ready for a change, so when the appropriate time came, I went for it and embraced it.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Is there one thing that you like the most about working at Mappedin or in your role specifically?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I love that every single day I’m learning something new. In the project management field, it can become a bit stale, but it isn’t like that at Mappedin. I’m constantly looking for new ways to better support our customers, to better create new processes within our team, and Ian embraces that as well.  I’ve also learned a lot about myself through this job– I’m constantly discovering and recognizing new things about myself, which is an amazing feeling.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What are some qualities that you think are important for a project management role?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You need to be really customer focused. You also need to be organized, detailed, and prepared for any direction that a project might go in. It’s important that you remain flexible and prepared so that you’re not being reactionary all the time; you need to foresee what’s going to happen before it happens in case you need to quickly shift gears.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You must be on the ball, really know your projects, and know your customers. Also, if you have a nice personality that can warm customers up, that really helps. Building relationships with your customers goes a long way, and ensures that you’re not just someone behind an email.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Prior to joining Mappedin, you worked as a Project Manager for a different industry. What was it like transitioning into the tech industry?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It was a big change. However, once you have those baseline project management skills, you can apply them to any industry. The project management skills that I’ve learned along the way from my past career, I use in this field. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Transitioning into the tech industry was more of a mindset change for me, because I came from a job where I knew my day in and out, to a role where I’m constantly learning and being challenged in different ways. Fortunately, the Mappedin team is so supportive and genuinely engaged, and if I ever have a question, no one has ever been like “I don’t have the time right now, can we talk later?” - never. Our teams are knowledgeable, helpful, and friendly across the board. Those sorts of things are so helpful and make the transition so much easier.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do you have any advice for someone wanting to move into the tech industry as a Project Manager?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I would say be ready to accept new challenges and face them full force. Be confident in yourself and your abilities. Don’t shy away from new learning opportunities, and really push yourself beyond what limits you might think you have regarding tech. If you’re open minded, ready to learn and ready to try something new, I think you can succeed. It’s such an awesome opportunity to learn and to work with a wide range of smart people. Go into it ready for a challenge, embrace it, and have fun. It IS fun! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How would you describe Mappedin’s culture and the team environment?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I love it. Before starting at Mappedin, I had heard great things about the company. Once I changed my LinkedIn status, I received messages from people I hadn’t heard from in years saying “oh wow you’re working at Mappedin. I heard it’s great there.” It says on the website that it’s a great place to work, but is it really? Yes, it is. The entire team all the way up to Hongwei, the CEO, is friendly and welcoming. It’s a great culture, and I’ve had such a positive experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"underline\"}],\"value\":\"Careers Page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, or send an email to our recruitment team at careers@mappedin.ca.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7525773195876289,"src":"//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=240&h=137&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=480&h=274&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=720&h=411&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=960&h=548&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=1360&h=776&q=90 1360w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=240&h=137&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=480&h=274&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=720&h=411&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=960&h=548&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6IOnngsS611b7PGSIme2kY/4e7050359541fe776dc674225ee36066/Carrie_Q_A_featured_image.png?w=1360&h=776&q=90&fm=webp 1360w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Feb 4, 2022","updatedAt":"Mar 10, 2022","compose__page":[{"title":"Wayfinding SDK & APIs - Indoor Mapping for Smart Buildings","slug":"wayfinding-api-sdks"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"SDKs","slug":"sdks"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s SDKs are highly integrable and come with a number of benefits including the ability to completely customize your indoor mapping experience, automatic floor detection, offline mode and more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Wayfinding Made Easy with Mappedin’s SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile and Web SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow you to build a completely custom indoor navigation experience, regardless of industry or use case. Our SDKs encompass a wide variety of components and features required to easily integrate mapping into any application. Mappedin’s SDKs are the foundation of every indoor mapping experience we’ve built, and these tools enable customers to build just about anything that incorporates an indoor map. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Indoor Mapping & Wayfinding for Smart Buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On their own, indoor mapping and wayfinding can provide helpful information to visitors, employees, and facilities teams as well as intuitive and up-to-date wayfinding to various points of interest within the building. Used in combination with indoor positioning or other smart building technology, however, maps and wayfinding can further unlock efficiencies and experiences for tenants and building managers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why use a Wayfinding API?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By selecting a wayfinding SDK with strong APIs, customers are granted ultimate flexibility. Indoor mapping providers such as Mappedin supply the tools, but the potential solutions you can build are endless. Not only can you create a completely custom indoor navigation experience, but through a wayfinding SDK and APIs, you can also ensure that the mapping portion is optimized for your application.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Could You Benefit From Indoor Maps?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Any person who manages or interacts with an indoor space on a regular basis can benefit from indoor maps. Mappedin specializes in transforming 2D floor plans into interactive, digital maps that are \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/7-ways-digital-wayfinding-can-improve-the-customer-experience\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"used to improve the visitor experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", optimize efficiencies, and more. Digital indoor navigation is most often seen in large establishments with high foot traffic – \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-offices\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"offices\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mappedin.com/blog/product/sdks/wayfinding-sdk-indoor-mapping-for-universities-and-colleges\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"university campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-airports\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"airports\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/wayfinding-sdk-stadiums\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" all over the world use interactive wayfinding to seamlessly guide their visitors along the most efficient path. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"158GpKU9LV643J3THd5YiX\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Sample Applications\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sample applications provide an overview of common features and can be used to verify components of your integration. Mappedin customers can use sample apps that utilize our wayfinding SDK and APIs as a starting point when building your own experiences.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mapping SDK Advantages\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with flexibility, working with SDKs has a number of advantages and by integrating your digital maps with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can provide a complete navigation experience.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Robust Documentation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Well documented resources are imperative for a smooth integration of your directions API. Experienced mapping companies such as Mappedin \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"offer documentation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for all features and components across iOS, Android, and Web SDKs. Resources include comprehensive API documentation, sample applications, and step-by-step guides to ensure a seamless integration. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Automatic Floor Detection\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As your venue maps are rendered via the SDK, the solution takes into consideration the elevation of each floor. With indoor positioning systems (IPS) in place, your mapping application can be set to automatically update as users navigate between floors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Accuracy\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To provide the most accurate and efficient route for users, SDKs can be used in conjunction with positioning infrastructure such as beacons, wi-fi point access, and so on. This combination of technology determines the precise location of a device within a venue and populates turn-by-turn directions to your desired destination. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Scalable\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether you hope to build a mapping experience across mobile, web, kiosk, or all three, Mappedin’s SDKs are designed with scale in mind. The React Native SDK allows you to build your mobile app experience once, but deploy it across multiple device types. As well, the back-end \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allows you to manage all of the venue maps in one central location. With some customers managing hundreds of property maps within a single portfolio through the Mappedin CMS, our end-to-end solution is built to scale with you. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Offline Mode\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s SDKs and APIs include an offline mode. When users do not have access to wi-fi or other networks, the map defaults to the most recently updated version. This way, there is no interruption to users currently navigating your venue. When service is re-enabled, any changes to the map or location data will be reflected. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Relevant POIs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers have complete control of the relevant points of interest (POIs) located across their venue. In order for the directions engine to populate the most efficient route, it requires building details and location data to be tied to the indoor map. Customers can choose to store and manage their data within Mappedin's CMS or their own systems and sync through a production API. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Optimized experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s SDKs are highly performant with large amounts of data. Regardless of venue size, number of integrated datasets, and so on, your mapping application can be completely optimized. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin Wayfinding SDK and Maps Platform\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with being built for scale, Mappedin’s Editor is a powerful tool for map maintenance. Both map changes and location data can be changed within the platform and pulled into your applications through the wayfinding SDKs. With additional features such as the Map Upload Portal, Draft and Publish Mode, map and data exports, and an \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-mappedin-analytics\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytics Dashboard\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the Map Editor is a full-service platform. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits for Developers\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s SDKs are highly integrable with other datasets and integrations. Along with a flexible and robust solution, we continually improve our developer tools and value customer input. This dedication to customer success ensures that your voice is heard as we evolve our products.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"24/7 support\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Getting Started guides\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Expert integrations team\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Demonstration applications \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Comprehensive API documentation \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Access to Release Roadmap and version migration guides \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6gGD1yNLfXpn1ahL5KgM7H\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Use Your Map in Your Mobile, Web, and Kiosk Apps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through the use of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mapping SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you do not have device limitations when building your indoor navigation application. These, along with the wayfinding features, can be used to deploy your maps across mobile, web, and kiosk apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/quickstart\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Web SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been leveraged to build applications across platforms. Whether you are integrating indoor mapping alongside a digital signage application on building directories, or creating a custom application, the Web SDK is what Mappedin’s own pre-built applications are built on, meaning its capabilities are constantly expanding.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"iOS & Android SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For venues hoping to integrate mapping into their mobile applications, a Mobile SDK is often the best choice. Customers can choose to build their experience using \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/ios/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's iOS SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/android/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or they may opt to use the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to build once and deploy across both device types. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5NUXqEwPGuwMUBiKmz27vO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How to Make the Most of our Mapping SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Integrations team is dedicated to the evolution of our SDKs and APIs and their successful implementations. With robust documentation, migration guides, and developer support, you can launch this solution across your venues without worry. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For further documentation on our SDKs and APIs, visit our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Developer Portal\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". To get started with Mappedin’s SDKs, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4978765925555833,"src":"//images.ctfassets.net/wdjnw2prxlw8/IC3o5JrQUnQ5aFW9YnioO/56ad52c15558f7de9d1ec8ff910b1c10/long_hallway_with_doors.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/IC3o5JrQUnQ5aFW9YnioO/56ad52c15558f7de9d1ec8ff910b1c10/long_hallway_with_doors.jpg?w=120&h=80&q=90 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CF\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" app. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Cadillac Fairview? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.cadillacfairview.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cadillac Fairview\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" (CF), is a globally focused owner, operator, investor, and developer of best-in-class real estate across retail, office, residential, industrial and mixed-use asset classes. To deliver a modernized and immersive shopping experience, CF wanted to integrate a digital indoor mapping solution into the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shops.cadillacfairview.com/livebycf.html\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"LiVE by CF App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling maximum discovery of all 18 of their Canadian shopping centres. This includes some of the most popular malls in Canada, such as the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shops.cadillacfairview.com/property/cf-toronto-eaton-centre/mall-map?storeID=#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Toronto Eaton Centre\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shops.cadillacfairview.com/property/cf-rideau-centre/mall-map?storeID=#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rideau Centre\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4LAWFWBWlrxLjYjL9DnXGT\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why SDKs?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"LiVE by CF\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" was built to improve the customer journey by connecting physical retail spaces with immersive digital experiences. With this initiative, CF wanted to incorporate the same enriched indoor mapping and navigation experience provided in-store and online, in their mobile app. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"CF has been using Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://shops.cadillacfairview.com/property/cf-promenades-st-bruno/mall-map?storeID=#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for years, thus they decided to use our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/sdks/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" as the foundation of their mapping application in the \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"LiVE by CF\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" app. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Mobile SDKs are flexible and feature-rich, containing a variety of components required to integrate mapping into a mobile app. While ensuring a seamless wayfinding experience across all solutions, a huge benefit to using \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s platform\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is simplified map maintenance and management. CF can make edits to their shopping centre maps in real-time, and push those changes live to their directories, website, and \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"LiVE by CF\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" app, maintaining map accuracy and consistency at all times. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With support from Mappedin’s developer team, strong documentation, sample apps, tutorials, and step-by-step guides, CF was able to get up and running quickly, enabling shoppers to discover the full extent of their Canadian retail portfolio directly from their mobile phones.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mobile Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"CF uses Mappedin’s Mobile SDKs to integrate digital maps of their 18 Canadian shopping centres into their mobile app. Shoppers can switch between these locations to browse stores, products, and promotions, and access an interactive directory for top locations, categories, and search. Moreover, they can explore the map for directions and additional information such as up-to-date retailer hours, phone numbers, and descriptions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Search and Discovery\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/sdks/product-101-mapping-sdks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"customizability of Mappedin’s SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", CF was able to create an interactive directory page where customers can simply search for a location, explore by category, browse amenities and featured locations, and be guided to the directions page or shopping centre map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5uLlixDNbXmk3xyj78ksgw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers receive predictive results as they type in the search bar, helping them locate stores and services quickly. Alternatively, category listings enable maximum discovery of all the offerings available in the mall, which can prove useful when visitors are unsure of what they’re looking for. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the featured locations section, CF provides easy access to important locations such as parking garages, curbside pickup zones, and more. With clickable amenity icons, customers can quickly locate guest services, washrooms, ATMs, dining halls, and security to name a few. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Directions and Location Details\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the interactive shopping centre map, customers can zoom, rotate, and click on locations to see store details and populate directions. By pressing on “Get there!” shoppers can enter their starting location, along with any additional stops they would like to visit, to receive turn-by-turn directions to their desired destinations. There is also a filter allowing users to reorder stops for the most optimized route throughout the venue. With the accessibility filter, customers also have the option to avoid stairs and escalators, enabling them to navigate through routes that prioritize elevators. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2yxTe1PpZEOoWvx2BJzbWM\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can discover additional location details by selecting “View Details” and behind the scenes, CF can manage  these fields to include anything from operating hours, to deals and promotions, to contact information, the link to their website, and more. This allows visitors to access accurate and up-to-date location information at their fingertips, while enabling retailers to showcase store details of their choosing. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3jLD3MhVjyOYbH96LzHgbJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Create a Mobile Experience Today\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cadillac Fairview’s \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"LiVE by CF\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" app has been a great success by continuing to drive interest and intent to their shopping centres. With Mappedin’s Mobile SDKs, building your custom real-time mapping experience has never been simpler.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to find out more about our solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"retailers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or how you can start creating your own mobile app with optimized navigation today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=240&h=135&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=480&h=270&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=720&h=405&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=960&h=540&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=1440&h=810&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=1920&h=1080&q=90 1920w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=240&h=135&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=480&h=270&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=720&h=405&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=960&h=540&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=1440&h=810&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/4LAWFWBWlrxLjYjL9DnXGT/db7ee77b3643401c87876f80a2d0ccbb/Cadillac_Fairview_Mall.jpeg?w=1920&h=1080&q=90&fm=webp 1920w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jan 21, 2022","updatedAt":"Jan 21, 2022","compose__page":[{"title":"Employee Q&A: Cara Hueston","slug":"employee-q-and-a-cara-hueston"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cara is the Senior Digital Marketing Manager at Mappedin. We’re delving into her experience at Mappedin, advice for changing roles within an organization, pros and cons of working in a small team, and best practices for a job in marketing.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Cara, thank you for chatting with me today. To start off, can you tell us about your current role at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m the Senior Digital Marketing Manager at Mappedin. I work on all parts of our digital marketing strategy, which includes everything from the website, to SEO performance, paid ads, inbound lead generation, and content strategy.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"dn6pIDyFYC1K3iUjBc7wP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"When you first joined Mappedin, you were hired as the Office Manager. How was this experience, and what made you decide to transition into a marketing role?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It was a great experience. I enjoyed that role because it allowed me to get to know everyone at Mappedin and get ingrained in the company really quickly. Back then we were in the office and a much smaller team than we are today, so I was managing the day-to-day operations and got to wear a ton of hats. I would plan company events, onboard new employees, complete phone screens and interviews, and provide support for different teams wherever needed. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I was really interested in marketing because I went to school for business with a focus in marketing. When we were hiring for a role on the Marketing team four years ago, I expressed interest and I’ve been working in marketing at Mappedin ever since!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"That’s great! How has your journey on the Marketing team been, and what are some of the different roles that you’ve had along the way?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s been great, and crazy to see just how different the company is compared to back then. I’ve been at Mappedin for four and a half years now, and so much has changed over time in terms of our focus. We’ve always had a small Marketing team, which I personally enjoy, and it’s been really nice being able to experiment, be strategic, and explore new areas of focus. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’ve held quite a few roles on the marketing team, including Marketing Specialist, Demand Generation Manager, and my current role as the Senior Digital Marketing Manager. As a Marketing Specialist, I was helping out in a variety of areas that needed more focus and research, including supporting the functions of a Business Development role (before we had BDRs) by qualifying leads and presenting early stage product demos.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once I moved into the Demand Generation Manager role, I was really focused on generating qualified inbound leads for the sales team, developing and executing marketing strategies across our blog and social channels, creating compelling content, and organizing our appearances at trade shows. With in-person tactics put on hold in 2020, I got creative and started to lean into all of the digital marketing approaches Mappedin was doing, which ultimately turned into the position I’m in today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do you have any advice for someone that wants to shift roles within their organization?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes! I would say if you’re looking to shift roles, figure out what it is about the new role that interests you, and try to find ways to apply that in your current role. Maybe it’s not in the day-to-day of what you’re working on, but maybe it’s the approach you take. For example, if both roles require independent work, or require a lot of collaboration and you figure out what you like about the role you want to transition into, you can start to harness those skills in your current role. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"My second piece of advice is to take the time to learn about the role, and ideally meet with people that have the role you wish to switch into. This can be a huge help in gaining some background knowledge and understanding of what they’re working on, what research you can do to prepare, and what the day-to-day really looks like. I think that’s really important for a smooth transition between roles.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What do you like most about working at Mappedin or in your role specifically? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I know everyone says it, but I think we have such a great team at Mappedin; it’s a really supportive environment. One of our core values is \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"play for the team\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", and that’s something I see very regularly in my team and at Mappedin as a whole. We all have the same end goal in mind, we’re all working towards it, and no one is pushing someone out of the way to get there first.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In my role specifically, I love working on a small team. I think it really allows us to be honest and transparent with one another. It fosters that supportive environment because at any time, you’ve got people that have your back and are working towards the same thing. I think that really helps to unite our team together, and it makes everything more rewarding in my opinion.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Being on a small Marketing team requires shifting priorities and wearing a lot of hats. What are some of the pros and cons of having a position like this at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Good question! I really enjoy this style of working but it’s definitely not for everyone. Some of the pros are that there’s never a dull moment, there’s always a long list of things to do, and often, you have the flexibility to choose different working styles. Whether that’s being more creative for content, or more analytical with reporting, or something really structured in terms of implementing workflows. I personally think being able to wear a lot of hats is a really great pro. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On the flip side, the con would be that some days and priorities are not super structured, and you don’t have anyone saying “work on this today, it should take about two hours.” When you have competing priorities, you need to decide if you want to work through your task list and check off one item before you check off another, or are projects more fluid and you can work on them in tandem? If you have a hard time making those decisions or you prefer your role to be really clear-cut on what you need to be doing, wearing those hats can be challenging because it can feel like you’re being pulled in 10 different directions. Some people see that as difficult, and some see that as freedom, so I think it really depends on your working style. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What qualities and skills do you think are important for a job in marketing? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I would say creativity, but not necessarily in the traditional sense. I don’t consider myself overly creative, but I think you need to be okay being uncomfortable because most of the time in marketing, you don’t have 100% of the information. For instance, we might be marketing a product feature that isn’t released yet, so we have to be forward looking. We don’t know how people will react or what advantages people will see in this feature, and so we have to be creative in predicting those reactions long before they actually happen. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Also, to be successful in marketing you often have to work with other teams, so I think strong communication and collaboration skills are really important.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"As you know, Mappedin moved to a remote first environment. How has working remotely been for you? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s been great, which actually took me by surprise. I was definitely not someone who looked forward to working from home pre COVID-19. I loved being in the office and socializing with everyone, being able to pop by someone’s desk, or catch up with the team at lunch. I was really dreading working from home at first, but I think Mappedin and certainly our Product & Marketing team has done a great job at keeping those connections going even though we’ve moved online. I also think that the flexibility of working from home is really nice.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Do you have any WFH tips? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"My WFH tip is to take advantage of the extra time in the day! Where you get time back because you don’t have a commute, aren’t walking to and from meetings, and so on, do something that’s good for your mental health. Whether that means going for a walk, running out and picking up a coffee, getting away from your computer for a few minutes, or basically anything else that you might find beneficial *other* than squeezing in an extra 15 minutes of work. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"underline\"}],\"value\":\"Careers Page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, including a \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.applytojob.com/apply/0vg8pdJcYc\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"},{\"type\":\"underline\"}],\"value\":\"Director of Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" role, or send an email to our recruitment team at careers@mappedin.ca.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAALCAMAAABI111xAAABBVBMVEXQ0ND////+/v7Kz8ecqJiHkYyPmo3BwLXDyb6MkXR3c2k6KzNYVlGOjnbCxcLT09Pa2trW1tbd3d3U1NTe3t7f39/b29vw8PD3+PaRmnmcmnGAY1mFVlFgUkejon2QjGry8u7l5eXn5+fh4eHPz8/V1dXx8fHn6eCWmXSajnlINTJSODRzXVShj2uTi2Xj49rExMTFxcW2trb39u+0qHeOfm9JOjhmVU94XVZVUVevqYLx7+vz8/Pm5ub4+PjDvqKVhXRgUVV6YVk5MDMUFiPBv6b36OTz3df03tj039ny2dLy2tP25uH6+fiUjYxHRFVLQEcOEBtYWmL5+Pfq6uzOztHl5ucJALx2AAAACXBIWXMAABYlAAAWJQFJUiTwAAAAB3RJTUUH5gkdExwz5G2ebgAAAF9JREFUCNdjYMACGBnB5H8UQRYgZmIEgt//UVSyM4LBZz5GKHjFyCjOiAB3BUTeCzHeZmRUg4k8kmdkPA81kwcmqH1NmxFuph1EbI8rhN4Kth1qAcNuVHcGMzKuZiAEADB7Dynd46BLAAAAAElFTkSuQmCC","aspectRatio":1.7525773195876289,"src":"//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=240&h=137&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=480&h=274&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=720&h=411&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=960&h=548&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=1360&h=776&q=90 1360w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=240&h=137&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=480&h=274&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=720&h=411&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=960&h=548&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/AK4AeYyqnbCEBMiDrwBEv/9e20dcd9abbe5619a44a2a6dc4d66399/Blog_Employee_QA_Cara.png?w=1360&h=776&q=90&fm=webp 1360w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jan 13, 2022","updatedAt":"Jan 21, 2022","compose__page":[{"title":"2021 Year in Review","slug":"2021-year-in-review"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Company Updates","slug":"company-updates"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A year themed around dynamic changes, 2021 brought new challenges but also exciting developments for Mappedin and our customers. Here is our latest year in review. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Update - Q4 2021 \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This blog will focus on our work over the past year in developing new products, creating new features, and working with some exciting new venues. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today to learn more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Year at a Glance\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We had an incredible year in 2021. Here are some of the highlights: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We now power indoor maps across \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"755,000,000+ square feet \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"(that’s equivalent to 13,108 football fields!)\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin works with businesses in \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"43 countries \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"around the globe\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1,100+ venues\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" use Mappedin to power their indoor mapping experiences\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"150+ venues using Mappedin SDKs\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"250+ venues using Mappedin Digital Directory\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"650+ venues using Mappedin Responsive Web App\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4BbGTrVARv9wVqPvZFvJyn\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Launch: SDK V 4.0\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s SDKs allow you to build a completely custom indoor mapping experience, regardless of industry or use case. This year, we released V 4.0 of our SDKs, providing our customers with tons of great new features. In addition to the familiar components found in our original SDKs, V4 users can enjoy custom starting positions, multi-destination support, advanced markers, follow mode, and best-in-class performance.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In 2021, we also focused on improving the development experience so that building your custom solutions is even easier. With this, we developed a React Native SDK, introduced TypeScript, improved documentation, and more. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Learn more about the launch\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-launch-sdk-v-4.0\"}},{\"nodeType\":\"text\",\"value\":\" on our blog.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Receives SOC2 Report\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This year, Mappedin reached a huge milestone in \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"receiving our SOC2 (Type 1) report\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/company-updates/solidifying-our-commitment-to-the-highest-standard-of-data-security/\"}},{\"nodeType\":\"text\",\"value\":\", which validates the strength and effectiveness of our software and organizational controls to safeguard customer data. This report looks at the security, privacy, availability, and confidentiality of that data and ultimately ensures that the highest standard is maintained. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We plan to continue growing our policies and procedures around information security. This initiative is central to what we’re doing at Mappedin, empowering our customers to own their maps and associated data. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2021 Feature Round-Up\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over the past year, we’ve added features to make indoor mapping faster, more efficient, and more insightful for Mappedin customers. Here’s how: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Section \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Save My Section\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-save-my-section/\"}},{\"nodeType\":\"text\",\"value\":\" is a feature of Mappedin’s Responsive Web App V2 that allows users to pin the location of their section on the map, allowing for easy navigation to and from their seat throughout the duration of their visit. This feature provides enhanced wayfinding and guest experiences.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"mt73AlPgiqNNfSZbJKYNJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Directory Ads\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Digital Directory enables users to search, discover, and navigate the indoors. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Directory Ads\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/directory/feature-101-directory-ads/\"}},{\"nodeType\":\"text\",\"value\":\" provide venues with a simple way to monetize directory signage during idle use or user interactions. This out-of-the-box functionality allows Mappedin customers to quickly and easily schedule display ads and videos directly from the Map Editor. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Upload Portal \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map Upload Portal\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/feature-101-map-upload-portal/\"}},{\"nodeType\":\"text\",\"value\":\" allows users to seamlessly import the CAD file of their venue into the Mappedin CMS. The CAD processor imports the geometry and associated IDs from your file in order to generate a copy of our building layout in the Map Editor. From here, Mappedin customers can use the platform to edit and deploy their indoor maps.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’ve made changes to our Analytics Dashboard to better serve our customers and provide easier ways of accessing valuable location data. Read our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product 101: Mappedin Analytics\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-mappedin-analytics/\"}},{\"nodeType\":\"text\",\"value\":\" blog to discover great new features and how this data can help your business.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"48uVEebqJ3Xo4xZ2Y5a6YZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Exciting New Partnerships\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We started working with many exciting new venues in Q4 of 2021. As our technology and offering adapts, we are servicing more industries through our indoor mapping platform, below are a few examples.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Offices: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"CAAT Pension Plan, Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Genworth, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"HD Supply, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Marriott HQ (with Thoughtwire), United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Moneris (with Coreio), Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"OMV (with SoftwareONE), Austria\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Royal Centre, Canada \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"R-Zero Systems, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Thales Group, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vancouver Centre II (with Thoughtwire), Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Vertex (with CDI), United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping Malls: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hyprop Investments, South Africa\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Outlets at San Clemente, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our website to learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"solutions for shopping malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\" or read our recent case studies with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hyprop’s Canal Walk\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/a-use-case-for-mappedins-web-app-v2-canal-walk-shopping-centre/\"}},{\"nodeType\":\"text\",\"value\":\" venue and U.S. REIT \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Simon Property Group\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/simon-delivering-a-high-end-mobile-shopping-experience/\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Dallas Market Center, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"GreyOrange Pte, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Healthcare:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Geisinger Medical Center (with Certify Global), United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"National Jewish Health, United States\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Airport:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quebec Airport, Canada\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"City Centre: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"City of Parramatta (with oOh!Media), Australia \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4zitZFi1avLxrtrS27YLJt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Continue to stay connected with us in 2022 by checking back to our blog, following us on social, or signing up for our newsletter below.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7142857142857142,"src":"//images.ctfassets.net/wdjnw2prxlw8/7j0sTE97XUI5jRrwbwyooi/f7c6bf8f0655b063bacd9a10e4b69d01/2021_Year_in_Review.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7j0sTE97XUI5jRrwbwyooi/f7c6bf8f0655b063bacd9a10e4b69d01/2021_Year_in_Review.png?w=120&h=70&q=90 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240w,\n//images.ctfassets.net/wdjnw2prxlw8/7j0sTE97XUI5jRrwbwyooi/f7c6bf8f0655b063bacd9a10e4b69d01/2021_Year_in_Review.png?w=480&h=280&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7j0sTE97XUI5jRrwbwyooi/f7c6bf8f0655b063bacd9a10e4b69d01/2021_Year_in_Review.png?w=600&h=350&q=90&fm=webp 600w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jan 11, 2022","updatedAt":"Jan 21, 2022","compose__page":[{"title":"Product 101: Mappedin Analytics","slug":"product-101-mappedin-analytics"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The new Mappedin Analytics platform displays valuable metrics and insights for your indoor mapping solutions, enabling you to make smarter, more informed business decisions that drive results and optimize your indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Mappedin Analytics?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital indoor mapping solution, not only can you provide wayfinding and additional context to users, but you can also gather valuable insights and analytics on how visitors interact with your indoor spaces. With the new Mappedin Analytics platform, you can visualize key metrics on visitor behaviour and movement, search and location data, and more. Leveraging these insights can help you make more informed business decisions that drive results and produce exceptional indoor spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Analytics Dashboard\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/mapping/analytics/\"}},{\"nodeType\":\"text\",\"value\":\" is a comprehensive tool that displays detailed reports on what your property visitors are searching for, where they want to go, how they interact with various spaces, and their intent while visiting your properties. You’re able to gain a better understanding of your visitors by tracking location searches, missed searches, language selections, and more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"48uVEebqJ3Xo4xZ2Y5a6YZ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some trends and insights include: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Number of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Length of Sessions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Anonymous Device Information\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Track Key Events\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Categories\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Top Viewed Locations\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Search Queries \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Missed Searches \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Features\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Browse a pre-made dashboard\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics generates a pre-made dashboard with key metrics and reports on how users engage with your indoor space. The dashboard presents information in a digestible and user-friendly manner, and includes a number of trends and insights listed above. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by organizational/venue view:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Analytics Dashboard can be filtered by organization or venue. This enables you to visualize metrics across specific venues or, for portfolio customers, the organization at large. This gives you a full picture of all your visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Filter by time period:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can also filter analytics by time period, enabling you to explore your venue metrics and track trends over specific periods of time, seasons, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"View data across a number of pre-made charts\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics enables you to visualize your mapping data in a number of different ways using pre-made charts. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Download dashboards and charts as images:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" You can download your dashboards or charts as images, making them easy to pull into presentations or share across your organization. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Favourite dashboards\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": Mappedin Analytics also enables you to favourite dashboards. If you have specific dashboards that you monitor regularly, you can favourite them for quick and easy access. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Export chart to CSV: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"You can export your chart to .csv files, and both the visual reports and raw data can be exported and pulled into any software platform with ease.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer and User Benefits\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Millions of square feet of indoor spaces are mapped across large and small venues at Mappedin. When users leverage these maps to access directions and POI data, we can gain important insights from these behaviours. Data can be gathered on what areas of your venue are seeing the most traffic, which areas are being ignored, and popular wayfinding paths to name a few. These insights can be used in various ways such as to help optimize the placement of signage and customer service representatives, or to improve the spatial layout of services to maximize sales.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal is to help you make better business decisions and gain ROI from your marketing efforts. The new Mappedin Analytics platform will give you a better understanding of your venue's visitors across devices and platforms within our products, which in turn helps with customer acquisition and retention. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"38TH45QENZc1Pd1gydPfbP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"By leveraging insights, you can identify potential areas for investment, create targeted content, promotions, and events that drive increased foot traffic, optimize your venue layout to boost sales, and more. For instance, missed searches allow you to see what locations, categories, or brands your visitors are looking for that currently on’t exist at your venue. This report can help identify potential areas for investment that would increase sales at your property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Additionally, by discovering what your visitors are looking for, you can improve marketing strategies and serve up highly relevant content, promotions, and events that drive increased foot traffic and revenue at your property. Indoor positioning analytics also highlight how people move around your venue and can expose ways that your business can optimize its space. For instance, you can monetize areas of your property that garner the most foot traffic by adding paid services, vendors, and amenities. No matter the industry or use case, insights and analytics can be leveraged in a number of ways to benefit your business and improve the user experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about Mappedin Analytics or how you can use \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"indoor positioning analytics to benefit your business\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business/\"}},{\"nodeType\":\"text\",\"value\":\", contact us today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.458266309204647,"src":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=120&h=82&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=240&h=165&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&h=329&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=720&h=494&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=960&h=658&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=1440&h=987&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=120&h=82&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=240&h=165&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=480&h=329&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=720&h=494&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=960&h=658&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2L68hewd4nzm9Lnk2XvbMl/bc5f880817e2b68d00b89fae32c4349a/analytics.mappedin_2.png?w=1440&h=987&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jan 10, 2022","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Unique Applications for Indoor Mapping","slug":"unique-applications-for-indoor-mapping"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As indoor mapping begins to catch up with its outdoor counterpart in terms of widespread usage, it is important that businesses understand the wide variety of uses in addition to indoor navigation. From logistics and operations to safety, and even sales, there are many unique uses for indoor mapping technology. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visualization\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"At their core, indoor maps are used to provide context, display visual markers, and guide users along the best routes to their desired destination. While this can be achieved with a simple and static 2D map, digital interactive maps unleash a variety of new uses for indoor mapping software. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor Navigation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping platform provides flexibility to users. Regardless if someone is searching for a specific destination (“Apple Store”) or any location that meets a certain criteria (“technology”), or if they are unsure of their needs and want to familiarize themselves within an indoor space, 3D interactive maps help to provide this context. Indoor mapping software also provides flexibility in how users can access it. From internet-based maps available across mobile devices, to computers, or touchscreen kiosks and directories, gone are the days of tracking down single static signage. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1S97OpabDqAP2HnCsV6qLz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"At first, a business might only create maps of their venues in order to provide indoor navigation, but with a location-based technology stack, maps can be integrated with indoor positioning, real time data, and other external systems to tap into additional services. Indoor navigation apps allow users to access location and spatial data, along with detailed directions, on-the-go. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Logistics & Operations \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor navigation apps are often associated with public-facing applications and their purpose limited to the previously mentioned indoor navigation and wayfinding. Some of the most useful applications of indoor mapping technology, however, are used in the background and as one component of a larger ecosystem. One of these ecosystems includes internal building functions, such as tracking, data integrations, line management, and other logistical items. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Asset Tracking \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Asset Tracking is one of the unique ways that businesses can use digital indoor mapping solutions. By combining indoor positioning systems with a platform to visualize the venue and its layout, logistics teams can access the exact position of where assets are located around the building. Whether tracking inventory in a warehouse, medical equipment or personnel in healthcare facilities, various technology in a school or office, or documents on a construction site, indoor maps enable these experiences. Employers can make these visualizations available through workplace mobile apps and in turn, allow workers to quickly locate assets with turn-by-turn directions. Mobile app users can even enable location sharing so that they themselves can be found effortlessly. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Data Integrations\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Depending on the venue type or industry, there may be an abundance of location data - both for internal staff or external visitors. Without maps or a way to sort or display this information, the data can be easily lost or misrepresented. In an airport, for example, travellers must first locate airport parking, then dynamic displays in order to find their boarding gate. From there, they must follow static signage to locate that gate and hope that their destination hasn’t changed while they travel from Point A to Point B. One way to alleviate this is by integrating external data sources with indoor mapping, wherein users can access up-to-date flight details through a mobile app, for example, and populate the most efficient route from the same platform. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another example of this is an office building or similar corporate environment. Particularly as more offices move to a hybrid-model, employees may need more transparency around what resources are available to them in order to work efficiently. Everything from office supplies and technology, to meeting room availability, or hot desk reservations. With indoor mapping and smart building navigation apps, employees can access all of this data and use one integrated system in order to make requests or reservations across their workplace. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Line Management\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When integrated with line management data, indoor mapping software can display location traffic data including the number of people in the virtual queue and the estimated wait time. In a mall, for example, shoppers can view this information directly through the interactive map, access a booking link, and add themselves to the virtual queue, helping to reduce crowds and lineups at physical locations. The same technology can be applied to reservation links, allowing visitors to make an appointment or reservation through maps online, before they arrive.   \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7cbT67uopRAROnllPK4JgJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Planning \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition to logistical use cases, an indoor navigation app can also be used to gather business data and improve processes, workflows, and efficiencies across indoor facilities. Through visualization, businesses can better understand how their spaces are being used and allocate resources accordingly.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Space Planning \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An indoor mapping engine paired with foot traffic data can assist in internal decision making. Once businesses understand how their space is being used and can identify areas of congestion, directional movements, and so on, floor layouts can be adapted for the optimal flow. With a heat map, property owners and managers can visualize these movements: how visitors are travelling through their venue and where they are spending the most time. This can help make informed decisions on cleaning, sanitation, where signage should be placed, and so on. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Similarly, indoor facilities that measure and restrict access or occupancy can use an indoor mapping platform as a way to visualize this data. For example, if an office workspace has a capacity limit of 10 individuals, that area may appear red on the digital map to indicate to others that the limit has been reached. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cleaning & Maintenance \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the wake of the COVID-19 pandemic, it is more important now than ever for indoor venues to adhere to strict cleaning policies and schedules. By integrating a digital map or navigation app into a workplace management system, for example, facilities teams can enable efficient workflows for cleaning throughout the building. One approach to this involves allowing employees to make requests or submit work order forms. Along with helpful details, users can include an image or video when necessary and pin the precise location on the indoor map, making it easy for workplace teams to locate the problem area. Even after an issue has been resolved, teams can review valuable analytics such as real-time status updates or average time to resolution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another approach to planning building-wide cleaning and maintenance with an indoor navigation system is to apply automation. By integrating other location-based technologies such as indoor positioning or sensors with an indoor map, facilities teams can create automatically triggered notifications. For example, once a meeting room has been used a certain number of times, or a washroom has had over 10 occupants, a member of the cleaning staff can be notified and arrive to sanitize the room. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5SPp7L1E0FsfFU1lXIzDvb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Safety \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Kept up-to-date and used correctly, indoor maps can be a fundamental safety tool. Along with assisting first responders in emergency situations, a number of the use cases for digital maps discussed in this article can improve safety across indoor venues. Space planning, social distancing measures, and cleaning and maintenance for example, are all particularly important in the wake of the COVID-19 pandemic to ensure social distancing and assist with dynamically changing protocols. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"First Responders\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In an emergency when timing is critical, having the most up-to-date mapping data can be the difference between tragedy and victory. It can take time for first responders to locate important information such as building access points or stairwells so to ensure the safety of visitors and employees, businesses need an easy way to share accurate digital maps of their building with emergency services. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Through indoor mapping technology, indoor venues can prepare for incidents by annotating the map with important location data such as emergency exits, fire extinguishers, defibrillators, water sources or fire hoses, and so on. If emergency services do appear on site, digital maps can quickly provide them with crucial information. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6NJqKzkGNjUncsgraovPtK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sales Enablement\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While not an obvious use case, businesses that create indoor maps can use them for sales enablement and advertising. Venues can program ads in specific locations across the building, combine indoor positioning with mobile apps, and develop leasing maps as methods to drive sales. In their digital form, indoor maps are a great platform for layering additional experiences such as these. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Leasing \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping malls, outlet centres, train stations, and office complexes are just a few of the venue types that can take advantage of digital and interactive leasing maps. Through an indoor mapping platform, property managers can showcase available units directly through the map, therefore providing potential tenants with a visual on the unit’s location in the context of the entire building. Important data such as square footage, price, agent contact information, and more can be integrated alongside the map, providing an end-to-end experience and this experience can be accessed across the web, a tablet, or mobile device.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advertising \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"There are a variety of ways to incorporate advertising with indoor mapping, or in conjunction with indoor positioning. The first method is directly through the map, either by annotating “new” and “coming soon” locations, or by showcasing promotions when a user clicks on a specific location. Venues that have enabled indoor positioning can also take advantage of proximity marketing which relies on a user’s current position in order to send relevant messaging. If, for example, a user is navigating through an airport and their flight gets delayed, proximity marketing would enable the airport to send a message to the user about their flight change and provide a 10% discount off a meal at a nearby restaurant. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"015N2uYwxXm1SxV1vS8iPy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Businesses can incorporate Digital out of Home (DooH) advertising on kiosk signage across the venue, along with the interactive venue map. This tactic of advertising provides a positive customer experience, as the indoor mapping engine can quickly populate directions from a user's position to the product or location being advertised. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"hr\",\"content\":[],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the digital age, any information can be made available in a matter of seconds. Why should indoor maps be any different? For property owners and managers, digital indoor maps are a visualization tool, they collect and display important data, they can act as a stream for additional revenue, and so much more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What if I told you that these unique use cases are just the beginning?\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin works with thousands of properties around the world, and powers indoor maps across 755+ million square feet of premium indoor space. If you are interested in improving your venue with indoor navigation across kiosk, web, or mobile apps, contact us today. 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evolved\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/3-lessons-for-retail-this-holiday-season/\"}},{\"nodeType\":\"text\",\"value\":\", e-commerce has grown, and retailers have been forced to pivot strategies and embrace digital transformation during these uncertain times. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While much remains unknown heading into 2022, the pandemic has continued to accelerate trends seen across the retail industry, many of which will continue to make an impact in the upcoming years. Let’s delve into what the future of retail might look like.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"More Retailers Embracing an Omnichannel Strategy\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From launching online stores and apps, to selling products on Instagram and Tiktok, retailers have been experimenting with different ways to meet the evolving needs of customers. Most notably, brick-and-mortar retailers have been digitizing their operations during the pandemic to offer new channels for purchasing. By adopting an omnichannel strategy and combining the benefits of physical and digital shopping experiences, retailers have been able to achieve more brand visibility, drive traffic and sales, and reach consumers at every touchpoint of the buyer experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2DtTUpraeoNt0w0aVMkSq5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Whether consumers are purchasing online from their computer, through their mobile device, or in a physical store, they expect a seamless and consistent shopping experience. In fact, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of customers expect their interactions to be consistent across all channels\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://breadstack.io/omnichannel-marketing-stats/\"}},{\"nodeType\":\"text\",\"value\":\". We’ve also seen how much consumers value flexible omnichannel experiences like buying online and picking up in-store, or using AR and VR to preview a product in-store or online before purchasing. Thus, heading into 2022, we predict that more retailers will embrace omnichannel strategies to better target their consumers from all angles.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy Now, Pay Later Moving In-Store\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Buy now, pay later (BNPL) payment plans have become increasingly popular over the course of the pandemic, and this trend won’t be ending anytime soon. For instance, Over Black Friday 2021, BNPL services soared, with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"PayPal’s Pay in 4 service jumping by 400% compared to the previous year\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.businessinsider.com/paypal-buy-now-pay-later-spending-soars-black-friday-2021-12\"}},{\"nodeType\":\"text\",\"value\":\". Many of these services are interest-free, provided you keep up with the scheduled payments, offering a more convenient and flexible way to purchase expensive items during these inflationary times. Not to mention, BNPL promotes instant gratification by enabling consumers to buy now, receive the product, and pay for it later in a number of installments.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While BNPL is typically offered online, its impact has prompted large retailers such as Walmart and Target to offer these payment services in physical stores. Now, it’s only a matter of time before more retailers incorporate this flexible payment option into their stores, creating a seamless experience between online and offline payment offerings.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Metaverse Prompting Next-Generation Retail \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The retail industry has learnt a lot over the last two years; most notably to remain flexible and ready to embrace change. With the surge of e-commerce and digital transformation prompted by the pandemic, we must ask ourselves: what’s next? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"That’s where the Metaverse comes in. This concept is defined most simply as a shared 3D virtual world where people can socialize, work, and play. With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Facebook rebranding itself as Meta\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.nytimes.com/2021/10/28/technology/facebook-meta-name-change.html\"}},{\"nodeType\":\"text\",\"value\":\", Mark Zuckerberg explains that the Metaverse will be the inevitable future of the internet and human connectivity. He describes this world as a much higher level of virtual reality (VR) and augmented reality (AR), where everything people do in the real world is replicated virtually. There are virtual avatars, digital social interactions, and all kinds of activities. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3AhtOrBU4rv0KejNyyMLJ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In the retail space, this would enable consumers to engage with products in real-time using their own personalized virtual avatar. For instance, a virtual storefront in the Metaverse would allow users to enter the store, walk around, see products, and even make a real purchase. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What does this mean for retail in 2022? While we won’t be experiencing the full extent of the Metaverse anytime soon, we predict that retailers will start to think about ways to get involved with this type of technology, and at the very least, continue to incorporate virtual and augmented reality into their business strategies. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Ready to Take on 2022? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail is ever-changing as companies continue to unite digital and physical worlds for consumers. It’s clear that moving forward, offering a compelling omnichannel experience is key, along with offering convenient, flexible payment options both online and offline. Moreover, while we don’t know the full extent of what the Metaverse will bring, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the use of AR and VR technology is on the rise with consumers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://resources.mappedin.com/blog/4-predictions-for-retail-in-2021\"}},{\"nodeType\":\"text\",\"value\":\". \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"If you’re looking to capitalize on these trends and modernize your in-store and online experience this upcoming year, visit our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"website\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/verticals/retail/\"}},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today! We’d love to show you how digital indoor mapping can transform your consumer experience in the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail space\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3AhtOrBU4rv0KejNyyMLJ6/b452ad7e558c8f461b76e3a33fd7626e/virtual_reality-jpg.jpeg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Dec 9, 2021","updatedAt":"Jan 10, 2022","compose__page":[{"title":"3 Lessons for Retail This Holiday Season","slug":"3-lessons-for-retail-this-holiday-season"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the holiday season officially here, an influx of purchasing has presented new methods for capturing consumers' attention. Amidst the COVID-19 pandemic, we’re seeing retailers, brands, and REITs alike continue to get more creative with their approaches. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Fortunately, we’ve learned a lot over the last two years. The retail industry’s ability to meet consumers’ needs was astonishing, and we can use those lessons going into the current holiday season. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"f0sGtAfPfIVOgd1Bv71ry\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. Customer Expectations Have Evolved\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are expecting much higher levels of care from their favourite brands and stores, both offline and online. Retailers have stepped up to the challenge, not only by supporting more online sales with the rise of e-commerce, but by providing more convenience and a more personalized experience to consumers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A recent report from McKinsey\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" found that “seventy-one percent of consumers expect companies to deliver personalized interactions and seventy-six percent get frustrated when this doesn’t happen.” Serving customers based on their individual needs and preferences enhances the shopping experience, and can ultimately make or break customer loyalty.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"More than ever, as people return to brick-and-mortar stores for their holiday shopping, they’re expecting a safer and improved shopping experience. One that is convenient and stress-free. Retailers must provide increased health and safety measures, and meet consumer purchasing preferences. For instance, many retailers have adopted contactless options with in-store pickup options, curbside pickup, contactless payment, and self-service checkouts. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. Seamless Integration Between Offline and Online\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s no surprise that during the COVID-19 pandemic, online shopping has become a prominent way for consumers to access and purchase retail goods and services. In fact,\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.roirevolution.com/blog/2021/12/2021-holiday-shopping-ecommerce-stats-trends-june-2021/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"ROI Revolution found \",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"that “online sales have reached $109 billion so far in 2021 – a significant increase from the $90 billion we were at this time last year.” That said, offline shopping is also here to stay, as many customers still prefer the touch-and-feel of going to an actual store. Research by \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.icsc.com/uploads/press/WSJ_AD.pdf\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"RetailDive\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" found that “62% of shoppers want to touch and feel products for themselves and 49% want to take items home immediately.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Oftentimes, when shopping for holiday gifts, shoppers are not certain about their purchase list. They may have a category in mind (“sweater for Dad”) but no specifics beyond that. Going to a mall offers a chance to narrow down the choices, or even see something more suitable that they wouldn’t have noticed otherwise. A chance to touch and evaluate their purchase, from size to price to quality, is incredibly helpful during a stressful time. It’s clear that deciding between online shopping and brick-and-mortar stores isn’t the obvious answer, since both have their own advantages. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At the most basic level, shoppers want a friction-free shopping process. Holiday shopping is already hectic to begin with, and customers will quickly change their destination, or their shopping lists, if they see a long line or a complicated purchase experience. The key is to make the in-store experience seamless, and the online experience just as tailored. A seamless transition from online to offline and vice versa is crucial to keeping a customer engaged and will ensure that the net is spread as wide as it can go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. The Importance of Embracing Flexibility \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the uncertainty of the pandemic, one of the most important takeaways for retailers is to stay agile and flexible, and continue to adapt to changing consumer behaviours and mindsets. For instance, last year's surge of e-commerce and digital disruption demonstrated the importance of supporting flexible fulfillment through pickup options and click-and-collect systems. Also, flexible payment options such as pay now and buy later gained popularity. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers were forced to rethink long-term strategies to compete with e-commerce, tackle manufacturing and shipping delays, and deal with order fulfillment issues. Retailers have dealt with it all. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Companies that managed to think quickly on their feet, innovate, and pivot strategies were better able to thrive this past year. Now, retailers must consider omnichannel approaches to better target all types of customers, both online and offline. Embracing flexibility is a lesson that continues to hold importance for retailers to stand apart from competitors and succeed in times of uncertainty. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once this holiday season is behind us, we’re curious to see how retail fared this year, and what trends we will be seeing into 2022. If you’re interested in learning about technology used in the retail industry, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"visit our website\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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We're discussing her transition between teams, qualities and skills that are important for a job in sales, how to handle client rejection, and how to stay motivated.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Briton, thank you for chatting with me. To start off, can you tell us about your current role at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m an Account Executive and my responsibility is Inside Sales. I chat with all of our current customers and hash out opportunities for them to take advantage of our products and features that they may not currently have as part of their Mappedin offering. This involves working with the Customer Success team and chatting with them to identify opportunities to help our customers get a better experience from our products and for their end-users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7wOPK1IGHkV1u5SbF16rmR\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"You’ve been at Mappedin for almost a year now, what made you want to join the team? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Joining Mappedin was a pretty big leap of faith for me to be completely honest. I came from an Events background primarily, and did Events for about 15 years. With the pandemic, events weren’t really available for quite some time, and it forced me to do a lot of self-reflection on what I wanted to do next career wise. After a lot of conversations with my network, I realized that what I enjoyed most about my career in Events was building relationships with people, and so I thought that transitioning into Customer Success would be a natural fit.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I actually reached out to Hongwei, the CEO of Mappedin, because I had been following Mappedin for a really long time. He mentioned that Mappedin was looking for a Customer Success Manager, and so I applied for the role and got to meet that awesome team. They took a chance on me, and not long after, another opportunity was presented to me to join the Sales team as an Account Executive (AE) for Inside Sales. Since joining Mappedin, there’s been no shortage of opportunities for career growth and development, which is really awesome. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"That’s great to hear! What made you decide to transition from a Customer Success Manager to an Account Executive? How has the transition between teams been for you?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I think what made me decide to switch teams was having the support of the Customer Success team and Ian, the Director of Customer Experience, presenting the opportunity to me to see if it was something I’d be interested in. Also, having conversations with Michael, the Director of Growth, about the role and what it was like was important to me. I felt very supported and confident in making the decision because everyone thought I could do it. I don’t have a sales background per se, but when your Director of Sales is telling you that you can do it, that instills confidence in you and your capabilities. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overall, the transition has been pretty smooth. I worked really closely with Ian to make sure that the customers I was working with as a CSM were handed off in a very meaningful and careful way. I didn’t want those customers to feel like they couldn’t talk to me ever again because I was moving over to the Sales team. It’s nice because I’m still able to interact with them and have those relationships with them, just as an AE now. Also, coming from the Customer Success team helped me from a Sales perspective because I was able to speak about our products and what they can do. As a CSM, you’re interacting and dealing with our product all the time, doing implementations and CMS training, so that’s made the transition a lot easier. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What do you like most about working in Sales? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Honestly, I love getting the deal. I’m a competitive person and there’s nothing more exciting than carrying a deal across the finish line. The gratification isn’t instant, you have to be really patient at times, but then it’s even sweeter when you get the deal signed after months and months of work and follow up conversations with customers. It’s the best feeling. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What qualities and skills do you think are important for a job in Sales? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"You have to be a bit of a risk taker, and be comfortable with putting yourself out there. You also have to be patient and persistent. You have all these meetings and these great conversations with potential customers, so being persistent and following up with them is really important. Probably 80% of the job is following up with people! I would also say that you need to be likeable. People don’t want to buy something from someone they dislike unless they really need the product or service you’re selling. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How do you handle rejection when a customer says they’re not interested?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I think the best way to handle that type of thing is to learn from it. Regardless of the career you’re in, I think it’s really important to reflect on any kind of mistake or rejection or challenging experience and take learnings from it. This way, going into your next situation or opportunity, if signals or things come up that remind you of the past time you encountered this challenge or rejection, you can prevent it from happening again or turn it into something more positive. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How do you stay motivated?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I think what’s really cool about the Sales team at Mappedin is that, as much as we all have our own territory and quotas, we really are a team working together towards a common goal. Everyone is super supportive of each other, and when one person succeeds, we all succeed. We’re always congratulating each other and we chat every morning about any challenges that we’re having or any exciting opportunities coming up. The team is extremely motivating so it’s hard to not want to succeed when you’re surrounded by all these amazing people that are in your corner and cheering you on.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Since Mappedin has moved to a remote first environment, how has working remotely been for you? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I’m a pretty extroverted person so working remotely has been really interesting for me. I struggled with it at first, but over time it’s been getting easier and becoming more “normal”. I like being able to connect with the team on Zoom, and we’ve been fortunate enough to have been able to do a couple things together in person, such as a Go Karting event in the summer. It’s also nice having the opportunity to work in the office and see people outside of Zoom. Even almost a year in, it’s so exciting being able to see people in person! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Overall, what I like most about remote work is the flexibility. I felt like I didn’t have to sacrifice some of the things that I might have if we had to be in the office 24/7. I’m a mom and I have a young child, so being able to walk her to school and pick her up from school has been really great. I have time blocked off in my calendar for it, and everyone’s really respectful of those boundaries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What do you like most about working at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I know everyone says it but the people are fantastic. They’ve done a really good job culture wise, and I’ve never encountered an ego at Mappedin. The tech industry is usually criticized for that, but it doesn’t exist here. I’m never afraid of asking a question, and I’m never met with “Briton, how do you not know that?” or “I can’t believe that you don’t know that yet!”. No one is ever like that. There’s no ego, everyone’s really willing to help, and everyone wants you to succeed. I think it’s really cool that the entire organization is working together towards a common goal and it’s so ingrained in the culture that it makes it a really welcoming and enjoyable place to work everyday.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin is currently hiring for a Business Development Representative. Do you have any advice for someone who wants to apply for this role?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Yes. I would definitely say apply for it because the Sales team at Mappedin is great. I think it would also be very advantageous to reach out to Michael, the Director of Growth, on Linkedin and connect with our BDRs Lucas, Nathan, and Siewyee. Reach out to them directly and be like “hey, I’m interested in this role, can you take half an hour to talk to me about it, I want to know what it’s like to be a BDR at Mappedin.” Putting yourself out there and showing that initiative and courage to speak out to someone directly speaks volumes about you, and I think you’ll be pleasantly surprised with the response you get.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Careers Page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, including the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.applytojob.com/apply/EjxB7xOCJP\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Business Development Representative\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" role, or send an email to our recruitment team at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:careers@mappedin.ca\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"careers@mappedin.ca.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7525773195876289,"src":"//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1XeQ1y23H84VUGQs2Jlgjy/e395528d276deef34b6a56a4f5071501/Blog_Employee_QA_Briton.png?w=120&h=68&q=90 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App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", enabling shoppers to search, discover, and explore the offerings of all 200 Simon shopping centres.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://business.simon.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a global leader in the ownership of premier shopping, dining, entertainment and mixed-use destinations, which consist primarily of malls, Premium Outlets, and The Mills. With shopping centres across North America, Europe and Asia, Simon provides community gathering places for millions of people every day.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6YPrzJU0b0qarYEYPSWZ9n\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As an innovative leader in the retail space, Simon set out to completely redesign and rebuild their Simon Mobile App to deliver an ever high-end shopping experience universally across smartphones and tablets and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://itunes.apple.com/us/app/simon-malls-shopping-companion/id395128180?mt=8\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"iOS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://play.google.com/store/apps/details?id=com.simon.app.simonmalls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Android\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" powered devices. As part of this initiative, they wanted to best enable rich digital maps of their shopping centres. This way, shoppers can refer to maps to find exactly what they’re looking for, get step-by-step directions to their desired locations, and discover all of the stores, events, and entertainment across Simon’s portfolio.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon currently \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/learn/how-simon-has-the-inside-edge\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"uses Mappedin's solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.premiumoutlets.com/outlet/wrentham-village/map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and some digital directories, and wanted the same look and feel for their new Simon Mobile App. Thus, they sought out Mappedin to help bring their vision to life. A huge advantage to using our platform is that Simon can update their maps in Mappedin CMS and push those changes live across all their solutions. While saving time, this also enables Simon to deliver a consistent mapping experience for their shoppers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"21TcC0BlEwZKFiLBxq6fTy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon used Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://developer.mappedin.com/guides/react-native/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"React Native SDK\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to integrate digital maps of their 200 shopping centres into their new Simon Mobile App. Mappedin SDKs provide our customers with flexibility and encompass a variety of features to enable an end-to-end wayfinding experience. Features include 3D interactive maps, A-B wayfinding, smart search, smart labels, and more. With a single React Native based app, Simon was able to provide rich map content that supports iOS and Android platforms, enabling shoppers to access information from any mobile device. With React Native, Simon can make changes to their maps once and it updates across both iOS and Android platforms, saving time and effort. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Powerful Search\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With digital maps, shoppers can discover all of the stores, events, and entertainment options offered at any one of Simon’s properties. App users can search for stores or restaurants across all 200 centres, or with local search, they can search for stores, categories, and brands within a specific mall. Alternatively, shoppers can browse through a list of amenities and categories to find exactly what they’re looking for, enabling maximum discovery of all Simon’s offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location Detail\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can also click on stores, restaurants, and locations on the map to find out additional information such as operating hours, phone numbers, products and brands carried at this location, and more. With badges, users can also see which locations offer deals, curbside pickup, shopping concierge, outdoor dining, and other services. These location details are customizable, enabling Simon to easily update descriptions, logos, or upcoming holiday hours as things change.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7mRXaXvvcE637KbMBZb0Ik\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mini Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additionally, Simon embedded mini maps on the store detail pages, allowing users to see the store and surrounding locations at a quick glance. When selected, shoppers are taken to the full venue map with the store highlighted, enabling them to search for directions to or from a second location. While providing additional context to app users, this feature also drives additional traffic to the shopping centre maps.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Seamless Directions\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Equipped with powerful wayfinding and navigation, shoppers can get the easiest directions around the mall, helping them locate all their favourite stores and restaurants. With accessibility mode turned on, maps populate a route with elevators and ramps, rather than using stairs and escalators. This way, everyone can receive tailored directions that best suit their needs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6yjahDJo5ALtelbL7PcQnL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon successfully integrated 200 shopping centre maps into their new Simon Mobile App using Mappedin’s React Native SDK. Equipped with powerful wayfinding and navigation, shoppers can search and find exactly what they need, populate directions, and discover all the stores, events, and entertainment across the Simon portfolio.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is Simon’s choice provider for all things indoor mapping. The flexibility and customizability of the platform make the maps feel like an extension of our brand and provide shoppers with an easy-to-use tool to explore all our shopping centres. We look forward to continuing our work together\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"- \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Patrick Flanagan\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\", SVP, Digital Development, Operations & Strategy and Data Protection Officer at Simon\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin continues to work with Simon to provide indoor mapping capabilities that enhance the shopper experience. Visit our website to learn more about our solutions for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"book a demo\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=240&h=135&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&h=270&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=720&h=405&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=960&h=540&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=1280&h=720&q=90 1280w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=240&h=135&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=480&h=270&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=720&h=405&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=960&h=540&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6YPrzJU0b0qarYEYPSWZ9n/7d556dedf1571963c14de605c2bc0a73/Simon_Property_Group_Shopping_Centre.jpeg?w=1280&h=720&q=90&fm=webp 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 29, 2021","updatedAt":"Jul 26, 2022","compose__page":[{"title":"Create a leasing map for a mall with Mappedin Web SDK","slug":"create-leasing-app"}],"tags":{"category":{"name":"Developers","slug":"developers"},"topic":{"name":"Use Cases","slug":"use-cases"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin SDKs are flexible toolkits for working with your venue map to create custom applications beyond consumer-facing indoor navigation. A leasing map is another useful map view for many malls, where potential store owners can view available locations for leasing with more detailed information such as square footage and availability dates.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Augmenting the  map data with an external data source is easy. Locations and polygons have \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"externalId\",\"marks\":[{\"type\":\"code\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" attributes set in the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin CMS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" so that it is seamless to integrate data from other sources on top of the map data rendered by the Mappedin SDK.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In this blog post we implement some basic functionality for a leasing-focused mall application. We will walk through the following features, which are shown in the embedded demo below. The CodeSandbox demo allows for forking the existing demo for editing. We won't go through every line of code in this post but explain how the key functionalities beyond the basic Mappedin guides are created and could be improved further.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Displaying the map (\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/loading-map\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"See guide\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\")\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Adding availability data\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Coloring multiple polygons\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Displaying markers (\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/markers\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"See guide\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\")\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Focus on a polygon (\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/camera-controls\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"See guide\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\")\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Listing locations (\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/listing-locations\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"See guide\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\")\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Filtering locations\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In the example below, click on a location on the list or on the map to open an informative marker about the unit.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"<iframe src=\\\"https://codesandbox.io/embed/mappedin-leasing-demo-1-p3ri4?fontsize=14&hidenavigation=1&theme=light&view=preview\\\"\\n     style=\\\"width:100%; height:500px; border:0; border-radius: 4px; overflow:hidden;\\\"\\n     title=\\\"mappedin-leasing-demo-1\\\"\\n     allow=\\\"accelerometer; ambient-light-sensor; camera; encrypted-media; geolocation; gyroscope; hid; microphone; midi; payment; usb; vr; xr-spatial-tracking\\\"\\n     sandbox=\\\"allow-forms allow-modals allow-popups allow-presentation allow-same-origin allow-scripts\\\"\\n   ></iframe>\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The example uses Typescript and it should be trivial to modify it to Javascript. The \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-launch-sdk-v-4.0\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Web SDK v4\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" released in November 2021 provides types so it's natural to take full advantage of them while building applications on top of it.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Adding availability data\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Availability data is the key to a customer-friendly leasing application. Being able to to display available units and additional information about them requires a data source. Connecting that to the map requires connecting to the source API and making sure the data is in a format that works for your frontend use-case.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"After setting up for the basic setup in the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"init\",\"marks\":[{\"type\":\"code\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" function (see \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://developer.mappedin.com/guides/webv4/add-interactivity\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Adding interactivity -guide\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"), we move to setting up the availability. In a real service, fetching the availability data could be done before or simultaneously with fetching the venue data. In this example, the available units are created based on the venue data, so we need that first.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In a real system, the available unit data is requested from a system that manages the leasing data. Additionally, the application could come with authentication to ensure that the leasing data is available only to a limited audience instead of being public. It could also provide richer data about the unit, which is not covered in this example.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"34kUkyVZyQA4tmMPJflvrZ\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Coloring all the polygons is just a loop over the given polygons and setting the color for each of them.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4YolIoiCt359j2Zc8kpOyu\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Displaying markers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We created a function for displaying the informational leasing marker.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"removeAllMarkers() \",\"marks\":[{\"type\":\"code\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"call on the second line of the function makes sure there is only one marker visible at a time by removing all other markers. The marker can be an \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"svg\",\"marks\":[{\"type\":\"code\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" of a pin or any other valid HTML. Therefore, we are able to use a string template and fill it with the (in this case made up) leasing information.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1tLdMRDNws5Lx8g4vJiNnZ\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The styling of the marker is easy to customize with CSS:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1SUmJhszfuhSEE5fEDD63D\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Listing and filtering locations\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The demo implements a single checkbox for filtering how the location list is displayed. Our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"populateLocationList(onlyShowAvailable = false)\",\"marks\":[{\"type\":\"code\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" function takes a boolean input for either displaying all of the locations or only the ones that are marked available. We also set \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"onChange\",\"marks\":[{\"type\":\"code\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" event handler for the checkbox to first clear and then repopulate the location list based on the new filter value. In our loop to create the location list elements, we check the filter and availability data, to make sure only the desired locations are shown.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-entry-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"AKbNomDcMFE00wEo1C9mN\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"This code is very specific to this one filter. However,\\n with richer data coming from a leasing system this could be customized \\nfurther. For example, it could be possible to filter to show only the \\nanchor stores or to display units larger than a threshold area.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What's next?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To take this example to the next level, it could use more filters that interactively highlight polygons on the map, a search option and richer markers based on availability data coming from a real-world system.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"blockquote\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Did this post help you implement a leasing application? Which example would you like us to build next? Let us know on \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://twitter.com/mappedin\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Twitter\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Dev 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