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With Mappedin’s multi-building navigation feature, you can help shoppers find their way around several buildings, retail outlets, stores, and outdoor locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Using Multi-building Navigation in Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", a feature of Mappedin’s Responsive Web App, enables users to populate directions within and between complex buildings using the most efficient path. When used in shopping malls, visitors can use a digital mall map to search for a location, and seamlessly navigate through indoor environments and outdoor locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4wS0mnMBUun0tFhardKrb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is especially useful for retail outlets, malls located within mixed-use spaces, or outdoor shopping hubs. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/directory-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards uses multi-building wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to enable indoor-outdoor navigation between shops, restaurants, condos, a hotel, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Multi-building Navigation for Shopping Malls is So Effective\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital mall maps with multi-building navigation enable guests to quickly get acquainted with their surroundings as they pan, zoom, and rotate the interactive display. Shoppers can orient themselves within a shopping hub and efficiently locate their destination — whether that is a store in a retail outlet, a restaurant in a mixed-use space, or a service in a department store. With the addition of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", visitors can view their real-time location on the map as they travel through several locations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why It is Important for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A navigation system is extremely important for standalone shopping centres and retail outlets, as well as malls located within airports, resorts, amusement parks, or complex environments. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive mapping and navigation solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow shoppers to populate directions between retailers, restaurants, shops, and services available on the property, while delivering valuable insights back to mall operators.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oTc4g3khYy79NRVUmoelc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Outdoor-Indoor Shopping Mall Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retail outlets and mixed-use shopping centres can showcase an outdoor map with all of their multi-level buildings and facilities, along with maps of the interior of each building, without compromising the user experience. Visitors can simply pull up a digital retail map and search for a building or a location within a building, and navigate seamlessly through the indoors and outdoors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Create A Smart Shopping Environment\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Malls can create a smart shopping environment with indoor-outdoor mapping and wayfinding technology. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin's Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been optimized for mobile and desktop devices so that users can access your mall map regardless of their exact location. Along with providing intuitive wayfinding, digital outdoor and indoor maps can drive additional traffic to your website or mobile app, promote deals and events, increase efficiencies, yield valuable insights, and much more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits of Using Multi-building Navigation for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/multi-building-navigation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation provides several benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to users. It enhances the shopping experience, enables visitors to plan their visits, helps to locate stores, and allows visitors to stay up-to-date with ongoing promotions and events.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7fUjAgQBz8xoN98ElD9SBl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Enhanced Shopping Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide enhanced shopping experiences by equipping visitors with quick and easy navigation along with direct access to up-to-date shopping centre information. Shoppers can refer to outdoor and indoor maps to find exactly what they’re looking for, get step-by-step directions to their desired locations, and discover all of the stores, events, and entertainment at your property.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Plan Your Visit with Ease \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shoppers can plan their visit ahead of time by using mall maps to determine the locations they want to visit, how long it will take to get from one store to the next, and more. While providing contextual information to first-time visitors, it also offers a new level of convenience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Find Your Store\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Whether shoppers are searching for a specific product, brand, category, or retailer, digital maps can make this process simple. Users can search by a variety of criteria to find their location, and multi-building navigation seamlessly guides them to their destination. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Stay in the Know\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mall owners and operators can harness navigation technology to implement \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"proximity marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". As shoppers navigate through the mall, they can receive personalized alerts on nearby deals and events. With this information at their fingertips, shoppers can make informed decisions while staying in the know.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Implementing Multi-building Navigation in a Shopping Mall\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Implementing a multi-building navigation system in a shopping mall starts with a digital map. You will want to choose a reliable mapping software provider, like Mappedin, that has extensive experience converting floor plans into shopping centre maps for facilities of all sizes. The service provider must be able to map both outdoor and indoor locations, offer seamless outdoor-indoor navigation, and can integrate seamlessly with your existing website and apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is the leading provider of indoor mapping experiences for shopping malls around the world. We are trusted by major retail shopping centers such as Simon, Tanger, and Hudson Yards, which are increasing customer engagement by using digital maps, wayfinding, and analytics.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4Jh5QHY6jMToWGVtiC81au\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convert your 2D floor plans into 3D interactive mall maps with Mappedin’s digital mapping platform. With our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"easy-to-use Map Editor\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", you can collaboratively manage your maps from the all-in-one tool and distribute the latest versions across multiple consumer-facing platforms including web, mobile applications, and directories. For shopping mall portfolios, map admins can grant editing access to local mall managers and bring your mall map concept to life, managing all your venues in one place.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Navigation for Shopping Malls FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Are the Key Elements of a Shopping Mall Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Key elements of an outdoor-indoor navigation solution for malls include a digital map, blue dot navigation technology, access to analytics, and a platform to maintain and update maps in realtime. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Do You Layout a Mall?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides shopping malls with a Map Editor platform to manage location data, make changes in real-time, and test alternative floor layouts. The Map Editor tools provided in our mapping platform are user-friendly and don’t require extensive knowledge and training to use. As a newer mapping tool, it has been adapted and simplified in many ways so that mall operators can edit their maps with ease. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Do You Make a Mall Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To create an accurate mall navigation system, you must define your goals for the map and identify a solution that best suits your needs. For instance, if you want to create a navigation experience that is similar to Google Maps and Apple Maps, you will want to implement blue dot wayfinding with your digital map. For an in-depth step-by-step guide head over to our blog \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Create Indoor Navigation Maps and Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", and contact us for more information on getting started. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":2,"src":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=120&h=60&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=240&h=120&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&h=240&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=720&h=360&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=960&h=480&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=1280&h=640&q=90 1280w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=120&h=60&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=240&h=120&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=480&h=240&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=720&h=360&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=960&h=480&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1oTc4g3khYy79NRVUmoelc/57aaf56f73ea41b3e216d848e86afa7b/california_outlet_mall.jpeg?w=1280&h=640&q=90&fm=webp 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jul 7, 2022","updatedAt":"Jul 7, 2022","compose__page":[{"title":" Interactive Multi-building Navigation for Offices","slug":"multi-building-navigation/offices"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Offices","slug":"offices"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Going to the office? Find out how using multi-building navigation, a feature of Mappedin’s indoor mapping and navigation platform, can make it easy for employees and visitors to find their way around several buildings, departments, and office areas.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"nItQ9dbFiocfYhtdkz8Q2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Using Multi-building Navigation in Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a feature of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" which enables users to populate directions within and between buildings using the most efficient path. When used in offices, staff and visitors can use a digital office map to search for a location, and seamlessly navigate through indoor and outdoor locations. These include multi-storey buildings, departments, conference rooms, amenities, and everything in between. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Multi-building Navigation for Offices is So Effective\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation is an effective solution for providing intuitive guidance in buildings and outdoor environments. Companies can showcase an outdoor map with all of their buildings and architectural features, along with maps of the interior of each building, without compromising the user experience. The best part? Office maps can be accessed from the company website, digital directories on-site, or a workplace app. Whether through a desktop or mobile device, visitors can easily access interactive maps to guide them through office buildings, meeting rooms, and departments.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Office Multi-building Navigation is Important\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D office maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with multi-building navigation enable employees and guests to quickly get acquainted with their surroundings as they pan, zoom, and rotate the interactive display. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Visitors can simply pull up the digital map and search for a location, whether that is a location inside a building or the building itself, and seamlessly navigate through the indoors and outdoors. With turn-by-turn directions to parking lots, meeting rooms, amenities, and office equipment, companies can increase employee productivity and satisfaction in the workplace.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Office Wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Do you have several new hires that are unfamiliar with your office? Has your office layout changed this year? Office wayfinding eliminates the confusion of navigating an unfamiliar workplace by enabling seamless guidance in buildings. While providing contextual information to new employees and first-time visitors, it enables users to plan their routes on-the-go while heading to their next meeting. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Positioning System\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A multi-building positioning system can benefit all industries with indoor and outdoor spaces. These include offices, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/multi-building-navigation/colleges-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"college and university campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", airports, resorts, healthcare facilities, and entertainment venues. With multi-building positioning, users can seamlessly travel between buildings and outdoor locations, as well as the varying levels of floors and rooms located inside them. With \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", multi-building navigation is taken to the next level by enabling users to view their real-time location on the map as they move through a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4tL8bms1BZMkNcgLrv1Ara\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits of Using Multi-building Navigation for Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation is extremely beneficial for offices because it helps close the loop when navigating between and within buildings. Whether you’re looking for a fax machine, conference room, or restaurant, multi-building navigation helps you confidently navigate between several locations to reach your destination. It enhances the workplace experience, helps visitors and employees find their way around, keeps everyone informed, and can be used for improved safety and security measures.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Implementing Multi-building Navigation in an Office\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation begins with a digital map. It’s important to find a reliable mapping software provider, like Mappedin, that has experience with office spaces of different sizes. The service provider must be able to map both indoor spaces and outdoor environments, offer seamless indoor-outdoor guidance in buildings, and can integrate seamlessly with your existing website and apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As the leading provider of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Mappedin provides offices with interactive 3D maps, intuitive wayfinding controls, and a Map Editor platform to manage location data, test alternate floor plans, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6YgAMbHJ40GLvsjpROEnUr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our platform provides \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/multi-building-navigation/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"powerful outdoor-indoor navigation guidance\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and the Mappedin CMS is the foundational layer for your office mapping experience. You can make edits to your interactive office map and deploy changes in real-time across all platforms. Building details and new facilities can all be updated simultaneously across building directories, digital signage, website, and mobile applications.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Navigation for Offices FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why GPS Cannot Be Used Indoors?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Global Positioning Systems (GPS) and other satellite technologies struggle to obtain signal strength in indoor environments. To enable accurate indoor positioning and guidance in buildings, you must choose an indoor mapping provider, like Mappedin, whose technology is designed to integrate with an Indoor Positioning System (IPS), including beacons, wi-fi, RFID, and geomagnetic sensors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Do You Build an Indoor Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We know that an outdoor-indoor navigation system is extremely beneficial for offices and visitors, but how can you start building one? Head over to our blog \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/how-to-create-indoor-navigation-maps\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Create Indoor Navigation Maps and Experiences\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for a thorough step-by-step guide, and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/27yZSiLthgshzlOIQt1duo/964da940182855f2b8b15df62681ba2a/front_desk_at_office.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jul 4, 2022","updatedAt":"Jul 4, 2022","compose__page":[{"title":"Employee Co-op Q&A: Ega Cheung","slug":"employee-co-op-q-and-a-ega-cheung"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2bi3hQEkjNiVhTFMzfuDzo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ega Cheung is a Software Developer Co-op at Mappedin. Joining us for a second co-op term, we discuss her experience at Mappedin, what she enjoys most about her role, and how she would describe Mappedin’s culture and work environment. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ega, thanks for chatting with me today. To start off, can you tell us about your current role at Mappedin?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"I am a Software Developer Co-op working on Mappedin’s pre-built applications. I mainly work on the front-end for the Responsive Web App and the Digital Directories, as well as some other miscellaneous projects.  \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"You joined Mappedin as a co-op in September 2021 and came back for a second co-op term in May 2022. For other co-op students wondering, how has your experience at Mappedin been?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"It’s been really great. I initially joined as a Software Tester but Mappedin was trying to move away from manual testing, so I ended up getting offered a Software Developer position. During that transition, everyone at Mappedin was really willing and happy to help me. They gave me a lot of resources and training and took the time to help me grow as a developer which is really nice. \\n\\nI’ve received a lot of great opportunities, I’ve learned so much, and I know the things that I’ve learned here will help me in the future.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What made you decide to join Mappedin for a second co-op term?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"It’s the people! Everyone here is so nice, and you can tell that they really want you to succeed and enjoy your time at work. Specific to the Development team, every week there’s a gaming time where we get together and play games like Skribbl.io, Minecraft, GeoGuessr, and other online games. Not only is that a lot of fun, but it’s also a really easy way to interact with people that you might not have talked to before.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What do you like most about working at Mappedin or in your role specifically?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The mentorship and impactful work. My Staff Software Developer Team Lead, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/culture/employee-q-and-a-ben-liu-coop-student-turned-senior-software-developer/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ben Liu\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", has made a lot of effort to make the co-op experience better. He actively asks for feedback on how to improve the experience, and takes my suggestions to heart. Most importantly, you don’t really feel like an intern because you’re working on what everyone else is working on. You have a level of agency, and you really feel like what you do has a real impact. It’s also really cool to see the things that you’ve worked on in person, like at Conestoga Mall. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How would you describe Mappedin’s culture and team environment?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Warm and welcoming! Everyone is really nice, and I think it’s really clear that the people you work for and work with genuinely want to see you succeed and have a great time. They’re always there to support and help you.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin is a remote-first environment. How has working remotely been for you?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Working remotely has been really nice. As a Software Developer, it’s an easier transition for me because it’s all I’ve ever known, but it’s also really nice to have the option to go into the office if I want to. I think it also demonstrates a lot about the amount of trust that Mappedin has with you, even despite the pandemic. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Do you have any tips about working from home?\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Always have water or fruit near you! Dehydration sneaks up on you, so it’s really important to stay hydrated.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Interested in working with us? Check out our \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Careers Page\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for all open roles, or send an email to our recruitment team at careers@mappedin.ca.\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7525773195876289,"src":"//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=240&h=137&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=480&h=274&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=720&h=411&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=960&h=548&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=1360&h=776&q=90 1360w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=240&h=137&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=480&h=274&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=720&h=411&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=960&h=548&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2bi3hQEkjNiVhTFMzfuDzo/e7d1293d8e0e0a64805784254e2e09c5/Blog_Employee_Coop_QA_Ega.png?w=1360&h=776&q=90&fm=webp 1360w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 29, 2022","updatedAt":"Jun 29, 2022","compose__page":[{"title":"Interactive Multi-building Navigation for Colleges & Universities","slug":"multi-building-navigation/colleges-universities"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Campuses","slug":"campuses"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities are often large, consist of several campus buildings, and have both indoor and outdoor components. With multi-building navigation built into Mappedin’s indoor mapping platform, students and visitors can enjoy seamless indoor-outdoor navigation between campus facilities, providing an enhanced campus experience.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"pku1Ul2Fj3lttqqwsdr65\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using Multi-building Navigation in Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-building navigation\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is a feature of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Responsive Web App\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" that enables users to populate directions within and between buildings using the most efficient path. When used in colleges and universities, students and visitors can use a digital campus map to search for a location, and seamlessly navigate through indoor and outdoor locations. These include multi-story buildings, dorm rooms, lecture halls, restaurants, washrooms, and more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Multi-building Navigation for Colleges & Universities is So Effective\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-building navigation helps close the loop when navigating between and within campus buildings. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" can showcase an outdoor map with all of their buildings and facilities, along with maps of the interior of each building, without compromising the user experience. Students can simply pull up a digital campus map and search for a building or a location within a building, and navigate seamlessly through the indoors and outdoors. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4pLlBD7M0GUY3rTd7iBZvt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why It Is Important for Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"University and college campuses are often large, spread out, and congested, with thousands of students and faculty members navigating through them every day. With multiple buildings, floors, and indoor and outdoor components, it’s easy to get lost, confused, and frustrated on campus while looking for classrooms, facilities, and dorm rooms. This is why \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/multi-building-navigation/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"multi-building navigation\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is important. It enables students to get acquainted with a college or university campus, orient themselves within it, and efficiently locate their destination — whether that is a location inside a building or a building complex. Combined with blue dot, students and staff can view their real-time position on the map as they travel through the campus. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Seamless Outdoor-Indoor Campus Wayfinding\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A campus map with an outdoor-indoor navigation system allows students to search, discover, and populate routes between and inside different buildings across campus. With dynamic visuals and intuitive directions, students can effortlessly locate campus facilities and services, and navigate between several buildings, floors, and rooms. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Benefits of Using Multi-building Navigation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with providing seamless outdoor-indoor campus wayfinding, multi-building navigation provides several other benefits. It enhances the campus experience, helps students and visitors find their way around, keeps everyone informed, and creates a smarter campus environment. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"vKGVrcIBS1Thm88GHE044\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhanced Campus Experience\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps with multi-building navigation enhance the campus experience by equipping students and visitors with a tool to navigate and familiarize themselves with a college or university. Visitors can access school wayfinding through a mobile app, digital directories on-site, or website to avoid getting lost when navigating from dorm rooms to lecture halls and other campus buildings.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Find Your Way\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Campus visitors can easily find their way around a college or university campus with multi-building navigation. With the ability to view their real-time location and populate directions between multiple buildings, it becomes stress-free to locate an upcoming class or nearby food vendor. For instance, the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/university-of-ottawa-relieving-student-stress/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"University of Ottawa enabled students to search for a professor and receive step-by-step directions directly to their office\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". As an efficient navigation solution, students can search while on-the-go, or pre-plan their routes before leaving home.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2nYIicf3QG0yR6nsfDiseo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stay Informed\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Different university and college buildings may offer different indoor facilities and amenities. Digital maps with multi-building navigation enable maximum discovery of the varying classrooms, study spaces, and services located within these multi-story buildings. With helpful directions and at-a-glance information at your fingertips, students and visitors can stay informed of campus offerings and how to access them. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Become a Smarter Campus\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities can create a smart and digital campus environment by combining multi-building navigation with an accurate and interactive map. By providing intuitive navigation, digital maps can promote ongoing news, events, and safety bulletins. Moreover, Mappedin’s advanced technology can easily work with your latest software and devices.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"1AkMwkG19zFe7OIeUoAle2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Implementing Multi-building Navigation in Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A multi-building navigation system starts with a digital map. You will want to choose a reliable mapping software provider, like Mappedin, that has extensive experience creating campus maps for facilities of all sizes. The service provider must be able to map both indoor and outdoor spaces, offer seamless outdoor-indoor navigation, and can integrate seamlessly with your existing website and apps. For instance, we configured a sync integration with Mohawk College’s own internal classroom CMS in order to pull information such as categories and tags to help students search for their classes. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s interactive campus maps with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"multi-building wayfinding\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" allow students to easily locate buildings and the rooms and services within them, while delivering valuable insights back to your college or university. As a leading provider of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"college and university mapping, navigation, and positioning software\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", Mappedin is trusted by several colleges and universities including \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/mohawk-college-enhancing-the-student-experience\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mohawk College\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", The University of Calgary, and Bosch University.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Our platform provides powerful indoor-outdoor navigation experiences and the Mappedin CMS serves as the foundational layer. You can make edits to your interactive campus map and deploy changes in real-time across all platforms. Building details and new facilities can all be updated simultaneously across building directories, digital signage, website, and mobile applications. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-building Navigation for Colleges & Universities FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is a Campus Navigation System?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A campus navigation system enables visitors to access step-by-step directions to a requested destination. Using a digital map and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/campuses/blue-dot-navigation//colleges-universities\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", users can see their real-time location as they move through the campus, providing accurate navigation. If a student strays from their path, the blue dot navigation will update automatically to guide them back on course. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is an Interactive Campus Map?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With a digital campus map, visualizations are interactive, so students and visitors can pan, zoom, and rotate the map to get acquainted with your college or university. As the map moves, so do dynamically displayed elements such as text labels. These features, along with accessibility mode, provide a seamless outdoor-indoor navigation experience for students. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5OSWEQQtDXL2lw1nc5LjSF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Is It Important to Map the University Campus?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps are essential when visiting a college or university because it helps everyone find their way around a campus. Students and visitors can avoid wandering around and confidently navigate between and within multi-story buildings, facilities, and both the indoor and outdoor components. While providing a more intuitive navigation experience, it also ensures maximum visibility of a campus and its offerings.\",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.899130974549969,"src":"//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=120&h=63&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=240&h=126&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=480&h=253&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=720&h=379&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=960&h=505&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=1440&h=758&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=120&h=63&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=240&h=126&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=480&h=253&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=720&h=379&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=960&h=505&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/pku1Ul2Fj3lttqqwsdr65/980460cc96b9e59b03a0d068bb4cd1e9/uni.jpg?w=1440&h=758&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 24, 2022","updatedAt":"Jun 24, 2022","compose__page":[{"title":"Multi-building Navigation and Indoor Navigation System","slug":"multi-building-navigation"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With Mappedin’s multi-building navigation built into its indoor mapping and wayfinding platform, you can enable visitors to seamlessly navigate between and within your venue buildings. Find out how this technology works, why it’s beneficial, and how to start implementing an indoor navigation system today.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1dlno07yR0dxatbRx3ZAi5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Is Multi-building Navigation & How Does It Work? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation enables users to populate directions between buildings and the locations within them. With a digital map and an indoor-outdoor navigation system, users can get directions from point A to point B, whether that be a location inside a building or the building itself. Pathing is added to the digital map to create the most efficient routes throughout a venue. With the addition of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", the navigation experience is taken a step further by enabling users to view their real-time location as they move through a venue. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Seamless Indoor-Outdoor Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An indoor-outdoor navigation system with a digital map enables users to search, discover, and populate directions between indoor and outdoor components of a venue. Users can seamlessly travel between buildings and outdoor locations, such as retail outlets or campus buildings, as well as the varying levels of floors or rooms located inside them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Positioning\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/mapping/indoor-positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor positioning systems\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" take multi-building navigation to the next level. This technology enables you to view your precise location on a digital map and obtain turn-by-turn directions to various points of interest. This eliminates the need to add a “Start” destination when navigating between and within buildings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1Zi7cHg8NP1Mv0zkC0xiZV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mapping and Localization Technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mapping and localization technologies can be used to better understand indoor spaces and outdoor environments. Maps are essential when visiting a venue because they help guests visualize the space and everything it contains. With a digitized map, these visualizations are interactive, so guests can pan, rotate, zoom, and explore indoor and outdoor locations with ease. This enables guests to get acquainted with your venue and orient themselves within it. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Path-planning Technology\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Path-planning in navigation is used to construct a path from a starting point to an endpoint on a dynamic map. With multi-building navigation, start and endpoints can be the buildings themselves as well as the locations and services within them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2JtcIVITGp3dvVIpuuvDrP\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Flexible Solutions to Serve Any Industry\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A wide range of industries can benefit from multi-building navigation and an indoor navigation system. These include colleges and university campuses, offices, malls, airports, resorts, healthcare institutions, as well as any venue with indoor spaces and an outdoor environment.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Colleges and Universities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/colleges-and-universities/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"University and college campuses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are often large, confusing, have many buildings, indoor spaces, and outdoor environments. These include campus buildings, dorm rooms, lecture halls, classrooms, bookstores, vendors, and a lot more. Implementing a digital map and navigation system through a mobile app or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" help students navigate between facilities and locate an upcoming class or nearby food vendor with ease.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5IeHSEEJp0pPy0I6F4OAh6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Offices\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/offices/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D office maps with navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" enable employees and guests to quickly get acquainted with their surroundings as they pan, zoom, and rotate the interactive display. Individuals can access turn-by-turn directions to office buildings, departments, conference rooms, amenities, and everything in between — from any device. This seamless indoor-outdoor navigation eliminates confusion and allows users to plan their routes on-the-go while heading to their next meeting. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A navigation system is extremely important for standalone shopping centres and retail outlets, as well as malls located within airports, resorts, amusement parks, or mixed-use spaces. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive mapping and navigation solutions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" allow shoppers to populate directions between retailers, restaurants, shops, and services available on the property, while delivering valuable insights back to mall managers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1oTc4g3khYy79NRVUmoelc\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With a robust indoor mapping platform on-hand, travellers can enjoy \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"seamless indoor-outdoor navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" at airports, bus stations, railway stations, and all other transit hubs. A navigation system can reduce passenger stress and enhance the overall travel experience by providing the fastest route to parking, boarding gates, shuttles, retailers, and individual buildings. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Resorts\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With so many locations to visit at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/theme-parks\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"resorts and theme parks\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", guests can easily feel disoriented during their trip. A digital indoor mapping platform can create stunning, interactive maps for visitors to search and explore indoor spaces and outdoor locations with ease. From parking, to attractions, services, and indoor activities, guests can be offered an end-to-end wayfinding experience. A huge advantage to this navigation technology is that it can be implemented anywhere, from Digital Directories, to mobile applications and web. You can also help guests access maps through printed materials such as brochures or signage around the resort or theme park.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"RGlIoF0iOsLJeDFuzyDIW\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hospitals & Healthcare\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/hospitals-healthcare/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hospitals and healthcare facilities\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" can use multi-building navigation to reduce confusion, and put patients and visitors at ease. Dynamic visuals and easy to understand directions make it simple for patients, visitors, and volunteers to populate directions between buildings as well as throughout them. In this way, users can enjoy seamless wayfinding from their car, to their appointment, and back.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Why Is Multi-building Navigation Important?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Several venues require an outdoor context map, as well as indoor maps for individual buildings. This is especially true for city districts, campuses, amusement parks, offices, mixed-use spaces, or venues with multi-storey buildings and facilities. Multi-building navigation enables users to efficiently locate what they’re looking for, and navigate seamlessly through indoor and outdoor components. Buildings, floors, rooms, stores, services, amenities, you name it. For instance, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/directory-map#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards uses multi-building navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to enable guests to navigate between shops, restaurants, offices, hotels, and more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4wS0mnMBUun0tFhardKrb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Benefits of Multi-building Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building navigation is extremely beneficial because it helps close the loop when navigating between and within buildings. Venues can showcase an outdoor map with all of their buildings and architectural features, along with maps of the interior of each building, without compromising the user experience. Visitors can pull up a digital map of a venue and search for a building or a location within a building, and navigate seamlessly through indoor spaces and outdoor environments. While providing a more intuitive navigation experience for users, it also ensures maximum visibility of a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How to Implement a Multi-building Navigation System\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A multi-building navigation system starts with a digital map. You will want to choose a reliable mapping software provider, like Mappedin, that has extensive experience creating venue maps for facilities of all sizes. The service provider must be able to map both indoor spaces and outdoor environments, offer seamless indoor-outdoor navigation, and can integrate seamlessly with your existing website and apps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5PV7Xi6xKAnehxh4LrSm4Y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Safety and Security\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accurate digital maps and efficient indoor-outdoor navigation is extremely important for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/safety/indoor-mapping-improves-emergency-planning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"safety, security, and disaster management\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Digital maps display important safety information such as entrances and exits, fire alarms, first aid or defibrillation kits, the location of security personnel, private or secured areas, and so on. Users can quickly locate and populate directions to key locations at a moment’s notice. This technology can also help with decisions over the positioning of security personnel, security cameras, fire alarms, and other resources. When integrated into a mobile application, venues can send safety and security alerts and notifications directly to mobile users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin is the leading provider of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/indoor-mapping-software/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digital indoor mapping software\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Our platform provides powerful indoor-outdoor navigation experiences and the Mappedin CMS serves as the foundational layer. You can make edits to your interactive map one time and deploy those changes in real-time across all platforms. Building details and new facilities can all be updated simultaneously across building directories, digital signage, website, and mobile applications. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To help support venues with indoor and outdoor spaces, we’ve recently made improvements to the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-multi-building-wayfinding/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"multi-building wayfinding\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" experience. Mappedin has the ability to not only route users within buildings, but between them using the most efficient path. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-building Navigation FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What is Multi-building Wayfinding?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-building wayfinding enables users to populate outdoor and indoor route instructions between and within a venue’s buildings and facilities. Visitors can search for a building or a location, and seamlessly navigate between indoor and outdoor environments, providing an end-to-end wayfinding experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Can GPS Work Indoors?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"GPS signals work best in outdoor environments and are limited in indoor spaces. With the absence of a GPS signal, devices must rely on indoor positioning to pinpoint the indoor location of a user and provide indoor routing. There are several technologies available, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How Much Would It Cost to Build a Multi-Building Navigation System?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How much will it cost to implement, own, and maintain a multi-building navigation system? This is a key topic that requires additional information. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get in touch with us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to find out more about specific costs and timelines.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.502824858757062,"src":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=960&h=639&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1dlno07yR0dxatbRx3ZAi5/eafa8163ef0a1365d84753ebd9dd6a2d/campus_buildings.jpg?w=1440&h=958&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 20, 2022","updatedAt":"Jun 20, 2022","compose__page":[{"title":"Feature 101: Mobile Pass","slug":"feature-101-mobile-pass"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Mobile Pass provides users with a seamless handoff between the Digital Directory and their mobile device. Using Mappedin’s Responsive Web App, the digital map populates directly in the web browser, providing a contactless way for visitors to locate their destination.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7HYyepGLl8YqR28tcCUm4m\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How it Works\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For users that want to take directions on-the-go as they navigate, Mappedin’s Mobile Pass enables this handoff through QR code. Users are not required to download additional applications onto their phones, but simply scan a QR code on the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directory\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to enable the interactive map experience. Directions are pre-populated to the selected location, but users are able to edit the “To” and “From” fields as they navigate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"43YPfX5DyJ1MCaeray9hqm\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Feature Benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Touchless Navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Venues can provide users with a completely touchless experience by showcasing the QR code on the Digital Directory home screen. When users approach the directory, they can simply scan and go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consistent Experience \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Responsive Web App\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is built for mobile and provides the same 3D map and search functionality as the directory, ensuring a consistent experience for users. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Easy Integration \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With only a few simple steps, Mobile Pass is an easy feature to enable for visitors. Venues have the flexibility to set up Mobile Pass through a QR code generated by Mappedin.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Browser Based\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile Pass utilizes the Responsive Web App, a browser-based experience, eliminating the need for users to download an application while navigating on-site. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use Cases\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With this innovative feature, you can provide a convenient and contactless way for visitors to use the digital map of your venue. Office employees can take directions on-the-go as they navigate to meeting rooms, passengers can quickly locate their bus terminal from their mobile device, and shoppers can search for stores as they walk around the mall. Regardless of the venue type, you can provide an enhanced wayfinding experience with Mobile Pass.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2fCtunfR9jHbUBoblaggxJ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Get Started Today\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide a complete digital mapping and wayfinding solution by combining Digital Directories with the Mobile Pass feature. Visitors can easily search and discover what’s available at your property, and take directions on-the-go through Mobile Pass, creating an end-to-end user journey. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and how to leverage Mobile Pass to benefit your 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create a fully interactive circuit map that was integrated on their website. The maps were used to drive traffic on the website and delivered intuitive wayfinding to create a highly engaged fan experience.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5Nzt62VbFuQGNfPdYf8XoG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Australian Grand Prix is a round of the FIA Formula 1 World Championship and was first held in 1985 at the Adelaide Street Circuit. Since 1996, the race has been held at the 5.278 km (3.280 mi) Albert Park Circuit in Melbourne. As the third of 23 races (in the 2022 Formula 1 season), professional drivers race wheel-to-wheel in pursuit of points towards a championship title. The four-day event is attended by more than 400,000 people and watched by tens of millions around the world.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6kehRZ1vgrml6W7DqElmMs\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Being a sport that pushes the boundaries of innovation and technology, the Australian Grand Prix was looking for an interactive digital mapping solution to improve the fan experience and aid navigation around the event grounds consisting of approximately 2.25 square km (560 acres). Event organizers were searching for a web solution that could leverage digital maps to increase web traffic by attendees visiting the main site for more information about the event’s on and off-track events, race schedule, and official F1 fan experiences. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Event organizers also wanted to lower costs and reduce waste by replacing traditional printed paper map with a digital and mobile-ready one that was accessible by all attendees from their own devices. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In addition, the Australian Grand Prix emphasized the importance of having access to a flexible platform that allowed for last-minute changes and edits to the map without the requirements of extensive development or significant inputs from a designer.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"67w3IkVvPKRBlpPTMMf0Yw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\": The Australian Grand Prix implemented Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web Application\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to map the entire Albert Park Circuit and seamlessly integrated it to their website. The interactive map allowed all attendees to easily locate and search for more than 500 points of interest including grandstands, hospitality suites, food and beverage, accessible areas and toilets, entry gates, transportation stops, vendors, and other amenities.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"432otYR3sTc9EMioTkqwJb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The wayfinding features built into the Web App including smart search, category listings, smart labels, and optimized pathing, come together to provide an enhanced navigation and interactive fan experience. For instance, attendees can search for a hospitality suite that they’ve purchased passes for and use their device’s built-in GPS to easily locate and navigate to it using turn-by-turn directions. Mappedin’s Web App allows everyone to access venue maps across any device, from anywhere.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Result\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With an estimated attendance of more than 419,000 race fans over the four days of the 2022 Australian Grand Prix, it was imperative to implement a Mappedin web map solution to enhance the brand and be scalable, interactive, and mobile-friendly. The circuit map alone had more than 213,000 unique visits and served as a key point for driving web traffic. The website also recorded all-time highs of repeat visitors which was something the organizers have never experienced before.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The flexibility of the Web App allowed the Australian Grand Prix to make last-minute additions to the map and update it in real-time as necessary. Their social media team took the opportunity to increase user engagement by running social media stories for brand activations, music shows, and other key events that were happening throughout the event. Stories with links directly to areas of interest on the circuit map provided fans with turn-by-turn navigation to events such as driver meet and greets or special offers from vendors. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Innovative additions such as QR code signage was also placed around the event that linked directly to the circuit map which helped event organizers accomplish their goal of moving away from printed paper maps. The Mappedin solution was more cost-effective, saved the effort of printing and distributing paper maps, and allowed them to achieve a higher return on investment.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"blockquote\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“The Formula 1 Australian Grand Prix is Australia’s largest pop-up event, meaning everything you see in photos and on the broadcast is a temporary structure. With hundreds of thousands of fans attending the venue annually, managing traffic flow and helping fans navigate the circuit, while showcasing the hundreds of activations and points of interest, has always been a challenge. The digital circuit plan and its integration into existing digital and physical infrastructure helped elevate the customer experience in 2022. It ensured fans were better connected and gave us another avenue to speak to those who attended, helping promote all the amazing on and off-track activities, along with the world class hospitality facilities available around the Albert Park Grand Prix Circuit.”\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"- Joel Mackenzie, Digital Manager at the Australian Grand Prix Corporation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin will continue to support the Australian Grand Prix by transforming its digital experience and helping deliver the solutions they need moving forward. For future events, the Australian Grand Prix plans to integrate the map for ticket sales and other promotional activities within the website. At Mappedin, we want to provide indoor and venue mapping capabilities that enhance all industry types.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about our solutions for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/stadiums\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"stadiums and events\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", and how we can bring your vision to life, subscribe to our newsletter or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\".\\n\\n\",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=1200&h=800&q=90 1200w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5Nzt62VbFuQGNfPdYf8XoG/427c796e36d5664a732754214d5eeffc/australian-grand-prix-cicuit.jpg?w=1200&h=800&q=90&fm=webp 1200w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 9, 2022","updatedAt":"Jun 9, 2022","compose__page":[{"title":"Feature 101: Multi-Building Wayfinding","slug":"feature-101-multi-building-wayfinding"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To help support venues with indoor and outdoor components, we’ve recently made improvements to the multi-building wayfinding experience. Mappedin has the ability to not only route users within buildings, but \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"between them\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" using the most efficient path. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How it Works\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As a feature of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/product-launch-responsive-web-app-v2\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Responsive Web App V2\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", multi-building wayfinding helps close the loop when navigating between and within buildings. Visitors can simply pull up a digital map of a venue and travel between buildings by following intuitive directions. This is especially useful for city districts, campuses, mixed-use spaces, resorts, or venues with multiple buildings and facilities.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6hqe7jTBfq0jEnjAaBPNOQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" enabled, the navigation experience is taken a step further by enabling users to view their real-time location as they move through a venue. Blue dot also provides automatic map switching from the outdoors to indoors, so when a user walks into a building, they will be switched to the indoor map automatically. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4wRYULSZiwhZb8r7z3JUDA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Buildings may appear as top locations, or in the search suggestions alongside locations, making it easy for users to find their destination. Visitors can also click on a building or facility directly from the outdoor map. When selected, the building profile will be pulled up and visitors can click the “Directions” button to navigate to and from the building. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"2BOOCBn2pPNfRN0X8q3ld0\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If a building has locations inside of it, selecting the building will automatically open the main floor of the building. This will display a map view of the inside, along with a level selector to switch between floors. Under the building profile, a list of all locations within the building will also appear. Visitors can seamlessly navigate between buildings or locations within a building to reach their destination.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"79gPy3CWnIbmJ2RqjpA0gT\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Feature Benefits\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with being a more intuitive navigation experience for visitors, we’ve also ensured that despite the increase in map data, our solution continues to be highly performant. Venues can showcase an outdoor map with all of their buildings, along with maps of the interior of each building, without compromising the user experience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Users can efficiently search for a building or a location, and navigate seamlessly through indoor and outdoor components. Buildings, floors, rooms, stores, you name it. For instance, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/directory-map#/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards uses multi-building wayfinding\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to enable indoor-outdoor navigation between shops, restaurants, offices, hotels, condos, and more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4wS0mnMBUun0tFhardKrb\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Use Cases\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A wide range of venues benefit from multi-building wayfinding, including:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Campuses\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"City Districts\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Zoos\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopping Centres\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Offices\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Resorts\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mixed-use developments (shopping, condos, corporate space, tourism)\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide Seamless Indoor-Outdoor Navigation\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enhance the visitor experience by providing seamless indoor-outdoor navigation with this innovative feature. Make it easy for college students to navigate between classes, employees to travel between office buildings, shoppers to find stores in several retail outlets, and more. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reach out to us today\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to find out how your venue can benefit from multi-building wayfinding. \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.8102824040550325,"src":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=120&h=66&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=240&h=133&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&h=265&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=720&h=398&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=960&h=530&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=1440&h=795&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=120&h=66&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=240&h=133&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=480&h=265&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=720&h=398&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=960&h=530&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5PV7Xi6xKAnehxh4LrSm4Y/adbc36647f3ceefbc72be483b60f7503/Component_1.png?w=1440&h=795&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 6, 2022","updatedAt":"Jun 6, 2022","compose__page":[{"title":"Feature 101: Kiosk Metrics Dashboard","slug":"feature-101-kiosk-metrics-dashboard"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin Kiosk Metrics Dashboard displays multiple visualizations at once and provides a comprehensive view of real-time data from a venue’s kiosks. This feature was developed to help Mappedin customers with digital directories gain a better understanding of visitors by tracking total kiosk sessions, sessions per day of the week, session per hour of the day, how far a user went into a usage funnel, and much more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3GYH9F7kO6FyzVBx6zQ4CV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some session and usage metrics include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions Count\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions per Day of Week\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosks by Session Count\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions per Hour of Day\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sessions by Kiosk Over Time\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Average Session Duration by Context in Minutes for Kiosk\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Location Selections\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"User Usage Funnel\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Show QR Code Counts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Top 10 Visited QR Code Counts\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosk Metrics Dashboard Features\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Ready to view metrics\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": The kiosk metrics dashboard includes key metrics and reports on how users engage with the directories inside your venue. The dashboard presents information in a digestible and user-friendly manner, and includes a number of metrics listed above to derive insights from.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Filter by organization, venue, and kiosk\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": The Kiosk Metrics Dashboard can be filtered by organization, venue, and kiosk. This enables you to visualize metrics from a large lens to see overall how a venue is performing or at a detailed and granular level for each kiosk.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Filter by time period\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can filter and explore metrics by time period, enabling you to track trends over specific periods of time. Quickly filter based on preset or custom ranges.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7gsqIW09jsQ7lj7wSymj95\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"View data across a number of pre-made charts\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Visualize your mapping data in a number of different ways using pre-made charts.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Download charts and tables as images\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can download your entire dashboard or individual charts or tables as images, making it easy to insert into presentations or share across your organization. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Export metrics to CSV\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": You can easily export charts as CSV files to open in a spreadsheet application and work with raw data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Feature Benefits\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Better decision-making for venues\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Analytic dashboards improve your reporting and will help you make more informed decisions based on reliable visual data. For example, implementing more directories near entrances will have a greater chance of users finding what they are looking for sooner. Visitors can easily discover what’s available within a venue and navigate through best-in-class wayfinding and search including multi-floor wayfinding and accessibility mode. By tracking sessions and usage, you’ll be able to derive insights in real-time to understand how people interact with your venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase insight into customer behaviour\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Insights and trends are based on combinations of historic and real-time data. Identify emerging trends, understand how people are interacting with the digital directories, and get insight into what they’re searching for.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3nuhQs4agqvN43BzOhTPGe\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase revenue opportunities\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Collect relevant information from customer behaviour and preferences to understand when they are most engaged. Use the data to deliver relevant messaging, suggestions, or run a campaign. For example, if a certain kiosk was used frequently during certain times of the day it could signify a lot of foot traffic through that area of the venue. It may be relevant to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/directory/feature-101-directory-ads/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"deliver ads\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" during that time on the kiosk or set up vendors in that area. Based on a recent study to discover if the implementation of digital directories leads to increased sales, it was found that digital directories were positively linked to overall retail profitability. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Made for sharing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Download dashboard visuals as images and metrics in CSV format for easy sharing with others in your organization or to insert into reports.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Future Use Cases\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The ability to view real-time metrics for kiosks can be beneficial for a variety of other use cases. Adding a kiosk at a tradeshow to let attendees find vendor booths easier, for example, or adding a kiosk to a college campus to allow students to navigate to their classes more easily. The information collected at kiosks is valuable and allows you to make better decisions with data.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are there other use cases for the Kiosk Metrics Dashboard that would benefit your venue? Reach out to let us know, or contact us today to learn more about \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-mappedin-analytics\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Analytics\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" for your mall, office, stadium or venue or how you can use \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/how-to-use-indoor-positioning-analytics-to-benefit-your-business\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning analytics to benefit your business\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.6360902255639098,"src":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=120&h=73&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=240&h=147&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&h=293&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=720&h=440&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=960&h=587&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=1440&h=880&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=120&h=73&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=240&h=147&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=480&h=293&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=720&h=440&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=960&h=587&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/3fvWCpYfOnf8nS77vT9Rur/d518854ca06445cf53a1750946809c53/kioskmetrics_charts.png?w=1440&h=880&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 3, 2022","updatedAt":"Jun 3, 2022","compose__page":[{"title":"Ask Me Anything with Hongwei Liu","slug":"ask-me-anything-with-hongwei-liu"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"m0jUiqksIVtQ0h0tkm1FB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We sat down with Hongwei Liu, CEO of Mappedin to discuss how the company got started, the problem its trying to solve, Mappedin’s biggest strength, how to maintain a good company culture, and most excitingly, what the future might hold. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How did Mappedin get started?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"In 2010, I was a student at The University of Waterloo and moved into the VeloCity residence. There we were encouraged to build a project on the side — not a business, just something cool to show to our friends. That project was Mappedin: helping students find classes and rooms on campus. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"It was more than a year later when we signed our first customer that the side project became full-time!\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is the biggest problem the company is trying to solve? \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"“One Map Everywhere”. A digital copy of every physical building, created and maintained using our web-based tools. That living map then enables all sorts of new applications like digital wayfinding, room booking, logistics, security monitoring, and space optimization.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What do you feel is Mappedin’s biggest strength right now?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Our team!\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor mapping is a new category and we’ve been building it all these years from the ground up. Recently I’ve been interviewing for an experienced industry veteran to scale up a new initiative. I’ve had some great conversations, but it also made me realize that \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"we\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" are the veterans! Our knowledge of customers and their workflows, the trends coming up in our industry, intuitions about map editing UX, and technical know-how are things we take for granted. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"I also couldn’t be more proud of how we have navigated the COVID-19 pandemic and how we’ve each grown through that experience. Every week, new problems and opportunities arise and there is someone ready and able to jump on it. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"I work with people who are great at what they do and comfortable navigating the unknown. It’s a great privilege and also keeps me challenged and excited to come to work everyday. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What are you most proud of regarding the company?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Our customers. Chances are that the last mall you went to, anywhere in the Anglosphere, is our customer. Now a growing number of airports, hospitals, stadiums, and Fortune 500 sponsors on the sides of those stadium fields are our customers as well.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Every month, Mappedin helps millions of people around the world find stores, gates, seats, coworkers, empty desks, and other points of interest. Our tools are used by thousands of users (including office managers, marketing coordinators, facility managers, leasing reps, and fire prevention officers) to maintain a single source of truth — one map everywhere. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"It's all very exciting.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is your advice for creating and maintaining a good company culture?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hiring the right people. It’s often said that the first 10 people set the company culture. I think that’s true. But a great culture can also be undone by hiring. Living our values (playing for the team, being honest and accountable, learning fast, and focusing on the customer) means holding each other to account. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What gets you most excited about the company’s future?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When we originally built mapping tools, it was for ourselves. We didn’t like having to constantly update maps sent from customers as scribbled-on PDFs, and there were no purpose-built digital tools for the job. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Now as new PropTech, IoT, and Digital Twin companies and applications are scaling up around the world, we are seeing so many new applications for our tools and partners who are looking for ways to enable self-serve indoor mapping in their solutions. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Malls, offices, airports and stadiums that we already work with are less than 1% of all buildings in every city. Mappedin is just getting started.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Interested in working at Mappedin? Check out \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"our Careers page\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" for all open roles, or feel free to send an email to our recruitment team at \",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"mailto:careers@mappedin.ca\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"careers@mappedin.ca\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7525773195876289,"src":"//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=240&h=137&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=480&h=274&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=720&h=411&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=960&h=548&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=1440&h=822&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=2040&h=1164&q=90 2040w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=240&h=137&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=480&h=274&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=720&h=411&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=960&h=548&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=1440&h=822&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/m0jUiqksIVtQ0h0tkm1FB/9d475fc1c7032469852362bf55147082/Hongwei.png?w=2040&h=1164&q=90&fm=webp 2040w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 31, 2022","updatedAt":"Jun 6, 2022","compose__page":[{"title":"Location-Based Marketing for Stadiums To Boost Sales and Enhance the Fan Experience","slug":"location-based-marketing-stadiums"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Stadiums","slug":"stadiums"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Stadiums To Boost Sales and Enhance the Fan Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing in stadiums. What is it, how does it work, getting started with marketing tactics, how to gain valuable insights, and how Mappedin can help.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1OGm0t34BsW9M2McMKBHh1\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to a store, major events happening within their area, and more. For instance, you could target mobile app users and motivate them to make purchases at concession stands or apparel shops around the stadium or arena. Similarly, a sports team may advertise their marketing programs and on-site offers that would entice fans to participate, increasing both user engagement and the fan experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work for Stadiums?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums can use available widely available indoor positioning and geolocation technology including beacons, wi-fi, RFID, and geomagnetic, to understand the real-time position of people as they navigate the indoors. Two key requirements are needed to have a functional and successful location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications and have location services enabled before businesses can send promotional alerts and messages.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Importance of Location-Based Marketing for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is being used effectively as a powerful strategy for stadium marketing teams to increase user experience, fan engagement, and customer retention through discovery and brand awareness campaigns. Driving relevant and timely location-based campaigns allows stadiums to capitalize on the immediate purchasing decisions of target audiences. Stadiums are constantly looking for ways to send personalized offers and premium content to the fan experience, whether it is to build brand awareness or promote time-limited offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Stadiums Should Use Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums and sports venues have tremendous amounts of foot traffic for sporting events and concerts. Location-based marketing can help drive revenue by increasing foot traffic to vendors spread around the stadium by informing visitors with targeted and special offers using personalized messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums that use location-based marketing create a better customer experience by targeting customers when they are likely to purchase or require products and services. Campaign timing and distribution both play a vital role in only serving relevant messages and notifications at a time when it is most impactful. For example, an effective marketing angle could be when a team reaches a target statistic (such as scoring more than five goals), a special offer is enabled and can be sent to attending fans through a mobile app.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"XEUrWXXrQzrn390JXr3eF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Benefits to Location-Based Marketing for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Low-cost and highly targeted messaging\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile devices are a necessity for location-based marketing at stadiums. According to eMarketer, in 2021, 88% of adults own a smartphone. Investing in a location-based marketing platform can have a low cost compared to how many highly targeted messages are sent. This provides a high return on investment for a relatively low cost.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Boost business during quieter times\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the middle of the sports season when attendance dips? With location-based marketing, send discounts and offers to improve fan loyalty and customer engagement. Promotional deals or relevant ads can be a great way to convert merchandise purchases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase engagement using campaigns\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the busiest times of the sports season? Build brand awareness for consumers through outreach campaigns like connecting your social media stories or targeting specific demographics with personalized messaging. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Disadvantages of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Requirements to Opt-in\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A user must opt-in their location data through a web or mobile app. This can be a disadvantage if users don’t want to opt-in or don’t own a smartphone.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Targeting Inappropriate Demographic\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If a user’s profile is incomplete or inaccurate, the user is at risk of receiving an irrelevant or inappropriate marketing message. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ineffective Data Location\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location accuracy plays a big factor in location-based marketing. There’s a chance location data will vary and depending on the methods used to calculate your location, it may be ineffective or may miss timing relevant messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Do Beacons and Geofences Provide to the Sports Teams?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beacon and geofence technology influences customer behaviour and sales strategies during sporting or major events. Partnering with sports teams using location-based technologies, merchandise stores, food vendors, and brand marketing teams can enhance the fan experience through customer loyalty campaigns, collect customer behaviour data, and provide a platform for promotions and offers to entice fans to make purchases.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Beacons improve location accuracy inside stadiums and have many uses including personalization and assistance. Beacons can be used to personalize the customer experience through a mobile app. For example, if it’s a sports fan’s first-ever visit to a game, they could be sent a welcome message. Beacons can also help locate customers who may require assistance. A message can be sent via a mobile app to staff who would receive a push notification and can quickly locate the customer at their seats. With accurate location data, fans could use a mobile app to find the closest food vendor with the shortest lines so that they won’t have to miss much of the game or event.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6Nk4ZHfmFoRgbECdX3UDWV\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System for Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many platforms provide location-based marketing systems for stadiums. These platforms identify when existing or potential customers are within predefined proximity or geofence and trigger the delivery of personalized, contextual marketing content to consumers with smartphones. Here are some things to consider when choosing the right system for a stadium:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identify a target audience within a specified geographic boundary or within the stadium vicinity through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Sets MappedIn Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has worked with stadiums such as \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/using-sdks-to-deliver-the-ultimate-visitor-experience-in-okinawa-arena\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Okinawa Arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to design and build a custom wayfinding experience with our Web SDK that enables maximum discovery of the venue’s services and amenities. Mappedin has also created interactive stadium maps for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.kardiniapark.vic.gov.au/interactive-stadium-map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kardinia Park\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://blundstonearena.com.au/stadium-map/#/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blundstone Arena\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4IY6jDfviz0SS6yWID1X32\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables stadiums and arenas to build editable digital maps and promote news and updates about live and upcoming events. To implement location-based technology and marketing strategies, one of the first steps is to create a visualization of the stadium, arena, or sports field. By combining precise location data and a digital map, operators can better understand foot traffic, how people move through the stadium, as well as how to use this information to improve the visitor experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4buaKgYQOK2KdXxyfZyaHQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/stadiums/blue-dot-navigation/stadiums-arenas/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" feature takes care of the second piece for marketers hoping to target attendees to a sporting or entertainment event.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Stadiums FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Types of Location-Based Marketing Are Available Today?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" There are four main types of location-based marketing. Here’s a brief overview:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geofencing\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Send personalized messages or location-based notifications using a customer’s real-time location. For example, if you have a restaurant chain’s mobile app and opted-in, you’ll receive a message when you’re near one of its locations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Proximity marketing\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Similar to geofencing, but using proximity technology such as beacons, wi-fi, or near-field communication (NFC). Deliver alerts to mobile users on their smartphones or nearby devices when they are within a defined distance of a location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geotargeting\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Advertising is served to audiences that visited specific locations in the past. For example, anyone who visited the stadium in the past 30 days is entered into a campaign that’s relevant to that audience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Geoconquesting\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\": Connect with audiences by sending them affordable offers when they attend competitive locations. This strategy works best for customers who are ready to make an immediate purchase.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do You Advertise in a Stadium?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing for stadiums is often created as part of an overall marketing plan that encompasses several tools and smaller strategies together. Part of it is to integrate a user engagement platform to segment users, create campaigns, and define geographic boundaries. Incorporating location-based marketing requires an investment in different technologies, from marketing expertise to indoor mapping and more. An indoor mapping provider is your best bet for optimal results. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"They’ll have the expertise necessary to create and automate your indoor maps, as well as integrate your existing software tools and APIs with their mapping solution. For example, a stadium could offer a limited-time discount on their scoreboard or TV displays using a scannable QR code. Fans who are able to scan the code can be provided with turn-by-turn directions to that vendor wherever they are in the stadium. Figuring out how many customers take advantage of these promotions can provide key insights into their behaviour.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Effective Is Location-Based Marketing for Stadiums?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Assess the needs of your customers (and potential customers) and think about the creative location-based marketing solutions that may resonate with them. It can be very effective for creating emotional connections. If your ad or offer resonates very well with a fan, they will remember that and likely be a repeat customer or recommend it to a friend.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Interactive maps on the web or integrated into an app can help users navigate to areas of interest around a stadium through social media stories or QR codes displayed throughout the venue. Stadium operators can review location insights and analytics to gain a better understanding of how visitors move throughout the venue and ultimately improve the wayfinding stadium experience for visiting customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7777777777777777,"src":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=120&h=68&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=240&h=135&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&h=270&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=720&h=405&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=960&h=540&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=1280&h=720&q=90 1280w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=120&h=68&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=240&h=135&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=480&h=270&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=720&h=405&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=960&h=540&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/70gANLLLerMqCFlbZGAHzT/0721decefed26c234941117ae16a75bb/bank_of_america_stadium_outdoor_city.jpeg?w=1280&h=720&q=90&fm=webp 1280w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 26, 2022","updatedAt":"May 26, 2022","compose__page":[{"title":"Location-Based Marketing for Airports: Personalizing the Airport Experience","slug":"location-based-marketing-airports"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With large amounts of passengers travelling through an airport on any given day, there is great potential for improving the airport experience with location-based marketing. Eliminate travel stress, encourage passenger spending, and provide exceptional service with indoor navigation technology. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4Y4Lj49fkaVP60HMTeg3fo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" (or proximity marketing) is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to retail stores, events happening within their area, and more. A common location-based marketing strategy is to send real-time mobile notifications to visitors through a mobile app or mobile service when they are within a certain distance of a store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Marketing Work for Airports?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Like \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"shopping malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-for-colleges-and-universities/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"campuses\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", airports can use location services and indoor positioning technology to target visitors based on their current location. There are several technologies available, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through an airport. In order to execute a functional and successful location-based marketing strategy, you must have an understanding of a user’s current location through positioning layered with a digital airport map, and users must opt-in to receive notifications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Advantages of Location-Based Marketing for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Along with its unique targeting ability and the opportunity for impact throughout the buyer journey, location-based marketing has several other advantages for airports. It enhances functions such as wayfinding, flight information, loyalty programs, and acts as an additional channel to increase non-aeronautical revenue streams. Driving relevant and timely location-based campaigns enables airports to increase mobile user engagement and create personalized passenger experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Engaging Airport Visitors in Real-Time\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"As travellers frequently turn to their mobile devices for immediate answers, it is critical that airport marketers leverage mobile (through airport apps or mobile services) to address the key concerns of their target audience. How far is the boarding gate? Is there a restaurant nearby? What are the security wait times? The main challenge lies in timing. How can airports ensure the right message gets delivered at the right stage in the passenger journey? By targeting users in real-time with location-based advertising. If someone is within 20m of a duty-free store for example, you can send them a 10% off coupon code to encourage spending. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7teeUcmMUAmcbYBANLilN4\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Understanding the Passenger Behaviour\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Indoor location-based technology combined with real-time analytics helps airports better understand and predict passenger behaviour. In turn, marketers can send highly relevant and personalized messages, providing passengers with better ways to find and enjoy the services at the airport. Passengers can avoid filtering through content that does not appeal to them, and receive well-timed notifications that align with their interests. For example, if a passenger previously bought from a retail outlet in the airport, they can be advised of an exclusive promotion the next time they pass by the store.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Experience: Less Stress Means More Spending\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stress can have a negative impact on the passenger experience and can greatly discourage passengers from making the most of the services and retail offerings available to them. However, location technology presents opportunities for marketers to update passengers along their route and notify them of boarding times. Knowing there's thirty minutes to spare, they are more likely to browse duty-free shops or grab a quick bite to eat before their flight. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.wired.com/2011/09/why-being-relaxed-makes-us-spend-too-much-money/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Research also indicates that being relaxed has a positive impact on customer spending\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", meaning relaxed passengers are likely to spend more. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5CwrwDB8ak72m6XJ3VMyIj\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Does an Effective Location-Based Marketing Campaign Look Like?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are several ways airports can launch a location-based marketing campaign. Let’s explore some examples:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Keep up with passengers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". Passengers are constantly moving and catching them at the right moment is challenging. Location-based marketing can be used to connect with travellers who want to receive real-time push notifications, alerts, and emails. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Hyperlocal marketing.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" When your target audience enters a very limited geographic area, such as an airport checkpoint or parking lot, trigger messages that are extremely relevant. Consumers greatly appreciate extremely relevant messages and special discounts. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Utilize smart spaces.\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Beacons, wi-fi, and other indoor positioning technology platforms allow retailers and individuals to engage through interconnected networks. Being able to push relevant ads or offers for products while a customer is in-store is becoming more commonplace.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using Location-Based Marketing Successfully for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Airports can successfully leverage location-based technology to provide an array of digital services to passengers. Seamless indoor navigation to airport checkpoints, location specific information in real-time, personalized deals and promotions, and more. Here are some additional ways to deliver an end-to-end passenger experience with this strategy: \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"When a passenger enters the airport, immediately trigger an update on the status of their flight \",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Once a passenger has arrived at their destination, send a push notification of their baggage carousel number\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Target users with relevant offers on retail and dining based on prior purchases and points of interest\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Targeting Customers Based on Timing and Location\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing improves the passenger experience by providing personalized updates, directions, and tips based on real-time locations and interests. When passengers are passing by specific airport checkpoints, such as the check-in counter, trigger a notification of the security wait times. Provide updates of how long it will take to walk from security to the boarding gate, and convey relevant retail deals and promotions along the route. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7C1VfKaSbdA9iHwjbIHTP5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Choose the Best Location-Based Marketing System for Airports\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are many proximity marketing platforms to choose from. Airports must find a product that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identifies a target audience (or potential customers) within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provides analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin provides \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/industries/transportation-hubs\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"digital, interactive maps that make navigation simple for passengers\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". With an indoor mapping platform on-hand, travellers can enjoy seamless outdoor-indoor navigation and combined with precise location data, airports can better understand foot traffic, how people move through the space, as well as where and how to target them. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"7m9TARuSRWLbWFLc5g9X8p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The most fundamental element of location-based marketing is location data. Without this, airports can not accurately target their potential customers. A digital map allows you to visualize where people are in relation to your target area. The airport map is a foundational layer to enable heightened visual and location-based experiences. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-Based Marketing for Airports FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Proximity Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Proximity marketing is also known as location-based marketing. There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"blue dot navigation feature\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" takes care of the second piece for marketers hoping to target airport passengers.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Push Notifications & Geofencing Work?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. When a prospective or existing customer is within a predefined proximity (or geofence), a location-based push notification is triggered to their mobile device. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Start Engaging Mobile Users With Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By tapping into indoor location-based technologies, airports can start engaging with their target audience through mobile services. Many marketing leaders often find it challenging to leverage the right location-based marketing strategies. It is important to focus on a solution that:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increases passenger experience\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Stays relevant to your passengers and is scalable over time\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Uses communication channels effectively, whether it is through social media, email, or mobile notifications\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Has mass appeal but can still focus on segments important to the retailers and services in your airport\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7C1VfKaSbdA9iHwjbIHTP5/bea9ffc28ffff645da1658a16acc39c4/airport_travel.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7C1VfKaSbdA9iHwjbIHTP5/bea9ffc28ffff645da1658a16acc39c4/airport_travel.jpg?w=120&h=80&q=90 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Universities","slug":"location-based-marketing-for-colleges-and-universities"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"heading-1\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geo-Targeting Students: Location-Based Marketing for Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Let’s delve into location-based marketing for colleges and universities. The benefits, applications, and how Mappedin can help you get started with this digital strategy.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"vKGVrcIBS1Thm88GHE044\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What is Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" is a tactic that uses a person’s physical location to target them with personalized messages. Using real-time location data, marketing teams can reach an identified market based on their proximity to a campus location, events happening within their area, and more. For instance, you could target mobile app users and motivate them to make purchases at nearby food vendors or bookstores. Similarly, a business school may advertise their marketing programs and on-campus career opportunities that would entice applicants. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Does Location-Based Marketing Work for Colleges & Universities?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Using indoor positioning, colleges and universities can target a person based on their current location. There are a variety of technologies that can be used, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate through campus. To execute a successful location-based marketing strategy, there are two key requirements. The first is an understanding of a person’s real-time location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4PFaXNLKGNJ5TL4EloMYZA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Why Should Colleges & Universities Use Location-Based Marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing is a powerful strategy for marketing teams to gain the attention of campus visitors, promote events and services, encourage purchases, and increase student engagement and retention. Whether you want to build brand awareness, promote offerings, or use this tactic to improve recruitment efforts, location-based marketing can be an invaluable tool for your marketing plan.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Benefits of Location-Based Marketing for College Student Recruitment\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-based marketing is an effective way to attract prospective students to your college or university. Students that visit a predetermined boundary around a location (also known as a geofence) can be sent personalized messages and offers related to your campus. If someone visits a recruitment fair, student orientation seminar, or a range of campus information sessions, they can receive ads that line up with their interests. For instance, an international student can be targeted with information about study abroad programs and admission requirements. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide More Personalized Messages\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"With location-based marketing, colleges and universities can better understand their target audiences, segment them, and send highly relevant and personalized messages to them. With tailored campaigns, people can avoid filtering through irrelevant content and better connect with your messaging. Sending well-timed information, updates, or deals enables you to target your audiences and provide lasting impressions.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"xreSI16SRyskkAVJ3Xn8X\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Reach New Locations With Greater Ease\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A huge advantage of using this digital marketing strategy is that you can get your messages across different audiences with greater ease. You can reach individuals in specific areas such as campus buildings, bookstores, dining areas and restaurants, or nearby high schools to appeal to prospective students. One area may have different demographics than another area, and you can use this data to trigger notifications that are extremely relevant. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Retain a Competitive Advantage\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"To retain a competitive advantage over other schools, you may decide to put a geofence around other campuses to reach their audiences. This messaging could include a call-to-action to schedule a campus tour, information about the admissions process and ease of transferring to your campus, the abundance of career opportunities, and more. As an effective marketing strategy, this tactic can grasp the attention of undecided students or existing students that are looking to transfer schools. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increase Your Local Relevance\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Increasing your local relevance is important because the campus of choice for many students is the one closest to home. Consistent communication strategies can help pull in local students by targeting them with messaging about the academic programs, tuition amounts, sports teams, or perks of attending your school. You can also highlight your best-ranked college courses, university courses, or elective courses. This content can drive additional interest and boost recruiting efforts. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4pLlBD7M0GUY3rTd7iBZvt\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Colleges Can Effectively Use Location-Based Marketing\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"College and university operators can use location-based marketing strategies to ensure their institution’s offerings stay within arm’s reach. Highlight advertisers, fundraising events, academic opportunities, career options, and any information that is relevant to your target audience. With digital mapping solutions, take this experience to the next level by showcasing events and promotions in real-time on the campus map. For instance, you can use this technology to highlight the location of time-sensitive events and relay this information to students and staff relevant to their location. If someone is passing by a job fair, you can send them a personalized notification about employment opportunities and guide them directly there.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How to Choose the Best Location-Based Marketing System for Colleges & Universities\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There is a wide range of software companies that offer location-based marketing systems. Here are some things to consider when choosing the right one for your college or university:\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"unordered-list\",\"data\":{},\"content\":[{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Identify a target audience within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"marks\":[],\"data\":{}}]}]},{\"nodeType\":\"list-item\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"marks\":[],\"data\":{}}]}]}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Sets MappedIn Apart?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin has worked with large educational institutions such as \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/mohawk-college-enhancing-the-student-experience\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mohawk College\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/company/customer-examples/university-of-ottawa-relieving-student-stress\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"uOttawa\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" to provide enhanced campus experiences using digital directories, indoor mapping, wayfinding, and analytics.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5OSWEQQtDXL2lw1nc5LjSF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The Mappedin platform enables colleges and universities to build editable digital maps and promote ongoing news, events, and safety bulletins. To implement location-based marketing strategies, one of the first steps is to create a visualization of the college or university. By combining precise location data and a digital map, operators can better understand foot traffic, how people move through the school, as well as how to use this information to improve the campus experience. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s blue dot navigation feature takes care of the second piece for marketers hoping to target students and visitors.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Location-Based Marketing for Colleges & Universities FAQs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"How Can Universities Use Location-Based Marketing?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities can use location-based marketing by analyzing data from a range of integrated digital tools to find insights into visitors and offer them a personalized campus experience. Some insights can include their demographics, areas with increased foot traffic and most popular location searches.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5IeHSEEJp0pPy0I6F4OAh6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is Geofencing Used For?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. It is used to send targeted messages to mobile device users when they enter the predetermined area. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Any business with a physical location is the best fit for location-based marketing because of its ability to geofence and geotarget certain areas. Some of these industries include colleges and universities, airports, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/location-based-marketing-malls/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"retailers and shopping malls\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\", grocery stores, and stadiums.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-3\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"What Is the Best Way to Market to College Students?\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Colleges and universities must embrace a marketing communication plan that can increase visibility and student engagement. Location-based marketing paired with a digital mapping solution revolutionizes the campus experience and makes it easy for students to discover all that your college or university has to offer. Mappedin’s mapping solutions for colleges and universities enable students to search and navigate the campus with ease. Combined with the ability to send push notifications, school operators can serve up highly relevant content and personalized messaging to students and visitors as they navigate within and between buildings. \",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.3333333333333333,"src":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=120&h=90&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=240&h=180&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&h=360&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=720&h=540&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=960&h=720&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=1440&h=1080&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=120&h=90&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=240&h=180&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=480&h=360&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=720&h=540&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=960&h=720&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/vKGVrcIBS1Thm88GHE044/87c0ced089b8167ec08d3146b7ff50f9/college.jpg?w=1440&h=1080&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 11, 2022","updatedAt":"May 11, 2022","compose__page":[{"title":"How Shopping Malls Can Use Location-Based Marketing to Increase Reach & Revenue","slug":"location-based-marketing-malls"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Shopping Malls Can Use Location-Based Marketing to Increase Reach & Revenue\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing for malls. What is it, how does it work, getting started with this strategy, and how Mappedin can help.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing (or proximity marketing) is a tactic that utilizes a person’s physical location to target them with personalized messages. Using past and real-time location data, marketing teams can reach consumers based on qualifiers such as proximity to a store, events happening within their area, and more. An example of a common location-based marketing strategy is sending real-time mobile notifications (e.g. a personalized offer) to visitors through an app or mobile service when they are within a certain distance of the store (this is also commonly known as a geofence).\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7GXnwV4uV089AKJDBlEEAo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work for Shopping Malls?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can use available indoor positioning including beacon technology, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate the indoors. There are two key requirements to have a functional and successful location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications and have location services enabled before businesses can send promotional alerts and messages.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Location-based Marketing Is Important for Retail?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is being used effectively as a powerful strategy for retail marketing teams to increase user engagement and customer retention through discovery and brand awareness campaigns. Driving relevant and timely location-based campaigns allows businesses to capitalize on the current buying stage of their target audiences. Businesses in the retail sector are constantly looking for an advantage over their competitors and are finding ways to send personalized offers and content to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/7-ways-digital-wayfinding-can-improve-the-customer-experience\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"improve the customer experience\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1AkMwkG19zFe7OIeUoAle2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Shopping Malls Should Use Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Improve revenue with relevant location-based messaging. Generic messaging can be a turn-off if it is irrelevant to a customer. Personalized location-based messaging can not only hyper-target a segment or demographic, but it can also convert on customer needs to make a sale. For example, retailers can provide scannable QR codes or discount codes to nearby customers that are an additional incentive to purchase and drive loyalty.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls have tremendous amounts of foot traffic, often following predictable patterns around holidays, weekends, or special events. Location-based marketing can help to increase foot traffic for retailers inside malls during hours of less traffic by informing visitors nearby with targeted offers, special offers, or personalized messaging.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers often use location-based marketing to create a better user experience by targeting customers when they are likely to purchase or require products and services. Campaign timing and distribution both play a vital role in only serving relevant messages and notifications at a time when it is most impactful.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages of Location-Based Marketing for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are many advantages of using location-based marketing for shopping malls. Mall operators and marketers who use a location-based marketing strategy have shown that it positively impacts their business. In a survey done by Statista, 89% of marketers say the top advantage of using location-based marketing is sales. For many shopping malls and brick-and-mortar retailers, competing with online retailers is a reality and any advantage to capture sales from visitors is beneficial.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a shopping mall, retailers can use proximity marketing to notify nearby shoppers about in-store events or promotional deals. Another strategy that retailers can deploy is to target shoppers who are browsing a competitor’s store. A sports apparel store, for instance, can send an alert to those who enter a competitor’s store on the other side of the mall to let them know there is a 20% discount campaign that is currently available to them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Creating a cross-channel experience will create a more coherent customer journey. Proximity marketing has been proven to create a real-time connection distributed through cross-channel experiences. With the correct timing and setup, campaigns can be delivered to your customers that allow them to interact at the right time. By better understanding the customer journey, retailers can connect the online and offline behaviours to understand purchase patterns and attribution measurement.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Shopping Malls Can Effectively Use Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping mall operators can effectively use location-based marketing by choosing strategies that make sense to the types of customers and retailers they have.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"According to research by The Next Web, 42% of consumers feel that mobile marketing messages targeted toward them are not relevant enough. Greater efforts should be made to understand consumer behaviour to ensure that relevant messages are being delivered when they are within a defined geofence.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/retail/indoor-maps-uses-cases-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Digital maps are now commonplace in shopping malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and can often be found on digital directory signage, the mall’s website, or shopper mobile applications. While these mapping solutions provide shoppers with easy-to-use A to B wayfinding. Paired with blue dot navigation and proximity marketing, it takes the customer experience to the next level.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowing where your customer base is shopping indoors can have major benefits. It allows mall managers and retailers to engage with customers through a variety of digital marketing channels that serve store-related content based on consumer offers. In addition, social media stories are an excellent and cost-effective way to promote brands, event updates, and real-time or limited-time offers. Marketing teams who monitor mentions through a social media feed can also provide customer service and respond to feedback quickly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"3fdgz2NETz4Gcs0EXqN3It\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Launch a Location-Based Marketing Campaign for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are several ways shopping mall retailers can launch a location-based marketing campaign. Here are just a few examples.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Keep up with consumers. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Customers are constantly moving and catching them at the right moment is challenging. Location-based marketing can be used to connect with customers who want to receive real-time push notifications, alerts, and emails. Also, it allows them to verify that they are in-store and claim offers as a user begins shopping as they enter a retail store. Later in the journey, retailers can run retargeting campaigns to close the customized experience loop.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hyperlocal marketing. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"When your target audience enters a very limited geographic area, trigger messages that are extremely relevant. One area may have different demographics than another area of the same city or region. Customers appreciate extremely relevant, targeted marketing messages, and special discounts.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Utilize smart spaces. \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Beacons, wi-fi, and other indoor positioning technology platforms allow retailers and individuals to engage through interconnected networks. Being able to push relevant ads or offers for products while a customer is in-store is becoming more commonplace. Customers rarely go shopping without their mobile devices and when they receive relevant messages based on their interests, customer loyalty tends to increase and stay strong.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System for Shopping Malls\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many platforms provide location-based marketing for retailers in shopping malls. These platforms identify when a prospective or existing customer is within predefined proximity or geofence and triggers the delivery of personalized, contextual marketing content to their mobile device. To best determine which location-based marketing system can be used, retailers must find a product that:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Identifies a target audience (or potential customers) within specified geographic boundaries through the use of geofencing, wi-fi, beacons, or a similar geotargeting technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide a platform that includes communication tools to deliver scheduled, targeted, and automated messages based on their location\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Provide analytics or a dashboard to analyze proximity-based marketing campaign metrics and performance\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Allows customers to opt-in and out of marketing communications and updates distribution lists automatically for the Marketing team\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What Sets Mappedin Apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"Mappedin is trusted by major retail shopping centers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" such as Simon, Tanger, and Hudson Yards, which are leading the way by increasing customer engagement and customer satisfaction using digital directories, indoor mapping, wayfinding, and analytics. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables shopping mall operators to build fully customizable and editable digitized maps. To implement location-based marketing strategies, one of the first steps is to create a visualization of the retail space. By combining precise location data and a digital map, retailers can better understand foot traffic, how people move through a particular space, as well as how to use this information to improve the customer experience. We previously covered some \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/12-things-to-consider-when-choosing-an-indoor-mapping-provider\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"key things to consider when choosing an indoor mapping provider\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are three key components required to build a proximity marketing experience: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"underline\"}],\"value\":\"blue dot navigation feature\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" takes care of the second piece for marketers hoping to target customers indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4Jh5QHY6jMToWGVtiC81au\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing for Shopping Malls FAQs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With almost a decade in the indoor mapping industry, Mappedin is the ideal partner for your digital wayfinding needs. We can help you develop dynamic, interactive experiences that delight your customers while building a digital indoor mapping foundation that can grow with your business. Here are some common questions that we receive from potential customers as we navigate through the retail landscape.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Leverage Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls can leverage location-based marketing by analyzing data from a range of integrated digital tools to find insights into visitors and to offer them a personalized experience to their shopping behaviours. Some questions that could be answered:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What demographic are they?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When do they visit?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What are their favourite stores to shop at?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are they subscribed to your newsletter?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Many marketing and retail leaders often find it challenging to leverage the right location-based marketing strategies. It is important to focus on a solution that:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increases customer experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stays relevant to your customers and is scalable over time\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Uses communication channels effectively, whether it is through social media, email, or mobile notifications\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Has mass appeal but can still focus on segments important to the retailers in your shopping mall \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Do You Market a Shopping Mall?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping mall marketing and operation managers face the daily challenge of traffic flow. Shopping malls are facing competition from other retail centers and online shopping and online delivery services. There is no single solution to improve traffic and involves several strategies to work together. Shopping malls must embrace marketing strategies to differentiate and optimize their space to be customer-centric and provide a level of customer service that a consumer cannot experience in the comfort of their living room.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Is Location-Based Marketing Implemented?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The location-based marketing for a shopping mall can is often created as part of an overall marketing plan that encompasses several tools and smaller strategies together. Part of it is to integrate a user engagement platform to segment users, create campaigns, and define geographic boundaries. Incorporating location-based marketing requires an investment in different technologies, from marketing expertise to indoor mapping and more. An indoor mapping provider is your best bet for optimal results. They’ll have the expertise necessary to create and automate your indoor maps, as well as integrate your existing software tools and APIs with their mapping solution.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Assess your needs as well as the needs of your customers. You’ll also want to think about the different wayfinding options that may be relevant to your business, from interactive help kiosks to QR code scanners to even SMS marketing. Technology such as blue dot wayfinding can be used in conjunction with other location-based technology to provide an enhanced shopping experience. Mall managers and retailers alike can review location insights and analytics to gain a better understanding of how visitors move through your property and ultimately improve the wayfinding and digital directory experience for visiting customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1440&h=960&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1920&h=1280&q=90 1920w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1440&h=960&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7GXnwV4uV089AKJDBlEEAo/296e4a4a2be024eb0f29838f8bf50ef9/riding-escalator-multifloor-mall.jpg?w=1920&h=1280&q=90&fm=webp 1920w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"May 5, 2022","updatedAt":"May 11, 2022","compose__page":[{"title":"Location-Based Marketing: What is It? And Why Do You Need It?","slug":"location-based-marketing"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Positioning","slug":"positioning"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: What is It? And Why Do You Need It?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-1\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Your guide to location-based marketing. What is it, how does it work, getting started with this strategy, and how Mappedin can help. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is a tactic that utilizes a person’s physical location to target them with personalized messages. Using location data, marketing teams are able to reach consumers based on qualifiers such as proximity to a store, events happening within their area, and more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"015N2uYwxXm1SxV1vS8iPy\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How Does Location-Based Marketing Work?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In order to target a user based on their current location, businesses can tap into GPS for outdoor environments and \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/blue-dot-navigation\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"indoor positioning for buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". There are a variety of technologies that can be used, including beacons, wi-fi, RFID, and geomagnetic, to understand this real-time position as people navigate the indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are two key requirements in order to have a functional location-based marketing strategy. The first is an understanding of a user’s current location through positioning layered with a digital venue map, and the second is that users must opt-in to receive notifications before businesses can send promotional alerts and messages.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why Should You Use Location-Based Marketing?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing, also referred to as proximity marketing, is effective across customer lifecycles, from discovery and purchase, to engagement and retention, making it a powerful strategy for marketing teams. Whether your campaign goal is brand awareness or to drive purchases, location-based marketing allows businesses to capitalize on the current buying stage of their target audiences.    \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6TxKWTfI1p7XINDE87cELw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Advantages of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with its unique targeting ability and the opportunity for impact throughout the buyer journey, location-based targeting has several other advantages to marketers. From location-based segmentation and attribution, to capitalizing on impulses with relevant content, it is worth exploring how this marketing strategy can improve the customer experience as well as customer loyalty. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Segmentation\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With location-based marketing, marketers have the ability to segment potential customers and send highly relevant and personalized offers and messages to those nearby.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In a\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.blog.udonis.co/mobile-marketing/location-based-mobile-marketing\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\" survey done by Statista\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", 89% of marketers say the top advantage of using location-based marketing is sales. Moreover, Businesswire’s report shows location-based advertising campaigns are twenty times more successful than those that are not location-specific.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Convert Temptations into Sales\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Successful location-based marketing campaigns will capture customers when they are receptive and can transform impulses into sales. In a shopping mall, for example, retailers can use proximity marketing to notify nearby shoppers about in-store events or promotional deals. Another strategy that retailers can deploy is to target shoppers who are browsing a competitor’s store. A shoe store, for instance, could send an alert to those who enter the shoe store down the hall that lets them know they are running a 20% off campaign.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2A6oj7y53wbOmFqoGEaeZ6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Attribution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based attribution helps marketers understand the effect of their strategies and the real-world impact they have on sales. Because consumers rarely move without their mobile devices, higher levels of attribution precision and overall location intelligence are possible. By better understanding the customer journey with a digital map, businesses are able to connect the online and offline behaviours to understand purchase patterns, customer journey mapping, and of course attribution measurement.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: What Works and What Doesn't\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-based marketing is a great fit for any and all retailers, grocery stores, restaurants and any other physical location that people visit. While location-based marketing is a great fit for most, there are exceptions. Businesses that sell extremely common household products such as toothpaste or milk, for example, are not a great fit for proximity marketing. Industries that collect and process sensitive data are also likely to encounter challenges with this marketing tactic. Hospitals and healthcare facilities, for example, must follow strict regulations and codes of conduct.   \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location-Based Marketing: Where it Works\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Any business with a physical location is the best fit for location-based marketing because of its ability to geofence and geotarget certain areas. Some of these industries include: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Grocery stores\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Shopping malls \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"College and university campuses  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"f0sGtAfPfIVOgd1Bv71ry\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Types of Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.forbes.com/sites/forbestechcouncil/2019/06/27/getting-started-with-location-based-marketing/?sh=428e995657ba\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"three main components\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" of location-based marketing are geofencing, geotargeting and geo-conquesting.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geofencing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geofencing refers to drawing an area around a location, or locations, where an audience visits in order to serve them real-time ads and content. One way to determine this area is to draw a radius around a point of interest, the assumption being that when mobile device users enter this circle, they are visiting the nearest location. A more accurate approach is to use polygons, which include irregular shapes, and allow businesses to draw precise, virtual perimeters around the physical structure of the point of interest.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geotargeting\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Once the geofence has been established, geotargeting is the process of creating audiences based on their current or historical visits to real-world locations. Using these audiences, marketers can deliver ads and content that are relevant to this geographic data. Those who frequent bookstores, for example, might be placed into an audience for a reading campaign.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geo-Conquesting\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The shoe store example above is a display of geo-conquesting. The goal of this tactic is to convert a competitor’s customers into your own. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Geo-conquesting is when marketers create audiences from visitors of competitive locations with the purpose of converting those customers into their own. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Trends in Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As more and more companies invest in proximity marketing, several trends have emerged.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Hyperlocal Content \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Businesses are investing more time breaking down and understanding their target audiences and potential customers in order to provide hyper localized and relevant content. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mobile App Content\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the past several years, companies have begun localizing their mobile app content in an effort to further personalize the experience. Not only does this tactic provide a positive user experience, but businesses are able to collect valuable data on mobile app users to further segment them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Smart Building Integrations \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/use-cases/offices/your-guide-to-smart-buildings/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart buildings\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are physical environments that allow people to interact with interconnected networks and technologies. As businesses and individuals alike continue to adopt smart devices, there will be more ways to incorporate location-based messages and alerts.        \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1274T3G8chwAKfVChXKUWE\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How to Choose the Best Location-Based Marketing System\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are a variety of software companies that offer or facilitate proximity messaging and choosing the right one for your business is no easy task. Here are some things to consider when evaluating providers: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Scalability\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cost\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Support\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Features\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobility\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Reporting \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"APIs and data syncs\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Getting Started with Location-Based Marketing\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As marketing teams prepare to test proximity marketing tactics, they can easily begin with simple geotargeting tools provided by tech giants such as Google and Facebook. These solutions make the process fairly simple and will deliver ads in real-time to audiences visiting certain locations or geographic areas. As business needs grow and become more sophisticated, marketing teams should consider software tools that allow for more customization when creating geotargeted audiences, the ability to create audiences from historical visitation, such as visitors to their own locations or competitors’ locations, and more options for delivering those campaigns across the digital ecosystem.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Where Does Mappedin Come In?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin platform enables venues to build editable, digitized maps for any use case. Remember earlier when we talked about geofencing? In order to draw the radius or polygon around your target area, you will require a visualization of your venue – whether a shopping mall, stadium, airport, or campus. Heat mapping is one result of combining a digital map with precise location data and through this visual, businesses can better understand foot traffic, how people move through a particular space, as well as where and how to target them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The most fundamental element of location-based marketing is location data. Without this, businesses can not accurately target their potential customers. A digital map allows you to visualize where people are in relation to your target area. The map is a foundational layer to enable heightened visual and location-based experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1zXfK7TIWbvFSo4xB78zCS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For a successful proximity marketing campaign, there are three key implementations: the advertising content, positioning, and the digital map. Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/web-app/feature-101-blue-dot/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"blue dot navigation feature\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" takes care of the second piece for marketers hoping to target customers indoors. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Let’s use an example. Shoppers can use Mappedin’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mapping solutions for malls\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to search the mall for retailers and services and populate accurate turn-by-turn directions to the destination of their choosing, directly from their mobile device. With blue dot enabled, shoppers can see their precise real-time location as they navigate. Not only is this an improved user experience for shoppers, but businesses can use this location data to serve relevant content to shoppers in the mall. A seamless experience may even have the notification appear \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"within\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" the digital map so that shoppers hoping to take advantage of the offer can simply click the alert and generate easy-to-follow directions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about how Mappedin can enable powerful location-based experiences, let’s \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/positioning/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"get in touch\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAAwICAwICAwMDAwQDAwQFCAUFBAQFCgcHBggMCgwMCwoLCw0OEhANDhEOCwsQFhARExQVFRUMDxcYFhQYEhQVFP/bAEMBAwQEBQQFCQUFCRQNCw0UFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFP/AABEIAA0AFAMBIgACEQEDEQH/xAAXAAADAQAAAAAAAAAAAAAAAAAABwgF/8QAJBAAAQMDBAIDAQAAAAAAAAAAAQIDEQQFBgAHIUESMRMVIoP/xAAWAQEBAQAAAAAAAAAAAAAAAAADAgT/xAAbEQACAwADAAAAAAAAAAAAAAAAAQIRMgNhgf/aAAwDAQACEQMRAD8Ad22F4tmH5DYMVuSqdq3VaWxSPuEBLiFpbQkx1LgUf6GdMrLNydp7QzerOur++uDjhta6G1Uyqh3zI/SRAiB6JmJ4meNSts/YHdwL1aqqurlhTb9MllKkBYaSooVCZPA/cR649dap7NdrMb20yesudit6KR74TVKgAlShxEkGBEdH1zM6lym8VXYkVxrd+EtZBiaLJe6+31DKkPUr62VJWB5ApURzEjrrRrNyfPa7KMiuV1eAQ5VPrcKJnxBPAmBMCB660aytIS2f/9k=","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/015N2uYwxXm1SxV1vS8iPy/4fb5a1229c32a3c2ea4c032097b18992/woman_in_white_sweater_holding_mobile_phone.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"totalCount":247},"categories":{"distinct":["Company","Developers","Product","Use Cases"]}},"pageContext":{"limit":15,"skip":15,"currentPage":2,"numPages":17}},
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