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    "result": {"data":{"articles":{"edges":[{"node":{"publishDate":"Sep 6, 2019","updatedAt":"Mar 10, 2022","compose__page":[{"title":"Hiring Really Great People","slug":"hiring-really-great-people"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hiring great people is challenging, but it can be done. Here are four ways that Mappedin uses the Golden Rule in our interview process.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“We stay curious, challenge opinions, take risks, and learn from mistakes. We’re competitive and we like to win together.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If this sounds familiar, you may have spent some time on the Mappedin Careers page or have applied to join our team. These values are rooted in our incredible work culture and we believe this starts before a new member of our team even enters the building.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the past two years, Mappedin has doubled in size to the 70-person team that works in our Waterloo office today. Like any growing company, we’ve seen teams restructure, policies change, and people come and go. Despite these changes, one thing has remained consistent through it all; our mission to hire \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"really\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" great people.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Is it tough to find talent? Absolutely. But it can be done.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For us, it all boils down to the Golden Rule: treat others how you want to be treated.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are some of the ways we try and do that throughout our interview process. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Openly discuss challenges\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From job description to onboarding, we openly talk about the challenges, risks, and potential low points of the position. In our opinion, there is no drawback to frank and transparent conversations. Not only does this immediately build trust between interviewers and candidates, but it also provides a clear picture of the role and what the day-to-day actually looks like. This can also lead to really honest and collaborative discussions. Applicants can self-select whether the role is the right fit for them and when it is, they are empowered to prepare for these challenges and consider potential solutions before they even step foot in the office.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Don't make decisions for candidates\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"During the interview process, it’s easy to feel like you have a good snapshot of who someone is. After all, you’ve spent the last hour or two discussing their work history and style, their thought process, strengths, weaknesses, and more. One of our guiding interview principles and as all good interviewers know, is never decide for yourself what a candidate will or will not be comfortable with. Let me give you a few examples.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Lisa mentioned that she has a hard time meeting new people and this role requires her to get up-and-running really quickly. She’ll be too shy and won’t be able to start work as soon as we need.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Simon was extremely nervous during his first interview. This role requires talking to lots of people, internally and externally. His nerves will get the best of him and he will fail in this role.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is an example of one of the many interview biases. Even if your intuition may be correct, this creates a gap and doesn’t provide candidates with a fair chance. Rather than telling yourself stories, propose these as questions throughout the interview. In Lisa’s case, ask her for examples of times she overcame this, what she’s doing to work on it, and what her concerns are with ramping up quickly at the company. Allow the candidate the chance to reflect and see how they would handle a given situation. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Have the right people in the room\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin Team is made up of six departments: Customer Operations, Development, Finance, People Operations, Product & Marketing, and Sales. Despite the differences between them, the interview process remains the same and are made up of discussions and technical assessments. For the sake of applicants and the team, we make sure that the right people are in the room. This means that throughout the process, the candidate has a chance to speak with someone from People Operations, members of their prospective team, the hiring manager, and Mappedin’s Founder, Hongwei Liu. This allows both the candidate and the hiring team to get a feel for one another, examine different perspectives, and discuss things like culture, working style, processes, and more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Don't waste time\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We believe in a quick interview process, aiming for two weeks from initial phone interview to a formal offer. There is nothing worse for candidates or hiring managers, than losing momentum during this time. Companies should want to keep strong candidates engaged with both the team and the open position. To accomplish this, you can move them through the stages quickly and when that’s not possible, give them honest and timely updates. It is also important to keep in mind that the time managers and team members spend interviewing is time spent away from their day-to-day tasks and projects.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you’ve come into contact with recruiting or interviewing in the past, you may have heard the saying “hire slow, fire fast.” The foundation of this concept is to ensure someone is a good fit before bringing them onboard your team and, if things aren’t working out, let them go promptly and start fresh. We tend to agree with this philosophy but believe that there is such a thing as hiring \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"too\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" slowly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There you have it! There’s no big secret and there are no smoke and mirrors. At Mappedin, we simply keep the above principles in mind and above all else, we remember the Golden Rule.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4998125234345707,"src":"//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/63JhfxfCGzSp3i52pjYJ0B/0e426b6067ee099a3edbcf21c1cac4b9/van-tay-media-TFFn3BYLc5s-unsplash-2.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Aug 27, 2019","updatedAt":"Jan 24, 2022","compose__page":[{"title":"History of Mapping: Cartography to Digital and Everything in Between (Part 1)","slug":"history-of-mapping-cartography-to-digital-part-1"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While we are often focused on the current and future states of mapping, we rarely get a chance to examine historical methods and how they have had an impact on how we do things today. We want to pay homage to the many different types and styles of mapping, and dig into how we got to where we are. Welcome to Mappedin’s History of Mapping.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4fWcbXQhMzrphQmvhgWLo6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As we continue to move through the timeline of mapping and how it has lead us to where we are today, the concept of what defines a \\\"space\\\" continues to come up. Defining a space has encountered many different meanings over the centuries. Spaces have meaning for different people and different reasons. The same space may even provide different meanings for a number of people, like Stonehenge. Accordingly, people used various approaches to visually represent spaces in the past. Societies had to find a common visual language with which they could refer to the spaces they shared.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Outdoors to indoors \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Historically, mapping has been associated with the outdoors while also tying to these shared spaces at a higher level. Over time, consistencies and patterns showed up with regards to how humanity has represented the outdoors. Explorers, tradesmen, and ambassadors alike used maps for the biggest of big pictures - mapping out unknown lands, resources, and peoples.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps evolved from the “Here be dragons” mindset, indicating unexplored areas as full of monsters or supernatural elements. As humanity’s understanding of the world grew, so did maps to reflect that understanding. Circular maps used to be the style when we thought the Sun revolved around the Earth, and then further on as we learned that the Earth itself is round.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3ZEvnsZAv661aIFgoMtmK9\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Fra Mauro Map was created by an Italian cartographer in 1459 and is known to be the most accurate and detailed representation of the world that had been produced up to that point. Interestingly, it is oriented with the South at the top of the map. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Historically, there were less examples of indoor spaces that were large or complex enough to require a map or directions in order to navigate. The documents that may have existed, if any, for the time period would have been floor plans for building or expansion purposes. One notable exception from history is the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Edo Castle map\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mainichi.jp/english/articles/20170209/p2a/00m/0na/021000c\"}},{\"nodeType\":\"text\",\"value\":\", detailing out the interior and fortifications of the structure in feudal Japan on the eve of a great battle. While the purpose was to fully expand on the defense capabilities of the castle, it also served as a historical stamp at the time that has been used to restore or re-imagine the historical structure based on what remains today.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"29cwHFSU0HhzpLWfa8d29p\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Edo Castle in Matsue, Shimane Prefecture, Japan \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Style swap \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Maps evolved over time, both in style and in use cases. Maps are fundamentally a result of what people need them to do. We need them to mark important resources, to identify hidden treasures, and most importantly, to not lose our way. As structures grew both in size and in purpose, the need for being able to find your way around grew with it. The outdoor principles that applied to mapping are also applied to indoor mapping. These are the guiding principles for creating indoor maps specifically to direct people around an area rather than for business purposes (repairs, utilities, engineering, etc).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"59Qd9VegveCqGyNwiG5JE7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In fictional examples, it could be argued that Hogwarts is an example of a large mixed-use space that required a (dynamically changing, even!) map to navigate. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is clear that the importance of wayfinding is not a new one, even with the addition of technology. As mapping purposes grew to evolve from mapping the unknown to better mapping the known, the issue of standards arose again. And this time, it was not only standards that needed to be considered; the purpose and major use case for the map was also crucial to understand. Indoor maps largely consisted of AutoCAD maps, blueprints, or architectural versions. While there was much precedence for outdoor maps, there was almost no precedence for indoor maps or how they should be set up to suit multipurpose needs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Check out, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"part two of this blog\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/history-of-mapping-cartography-to-digital-part-2/\"}},{\"nodeType\":\"text\",\"value\":\" and join us as we explore how indoor maps have evolved to suit multi-purpose needs, and what they bring from history into the future.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRa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Mappedin helps their 125,000 daily visitors navigate around the massive venue. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart cities seem to be the retail development of the future. Properties and urban hubs are employing technology for everything from utilities and environmental emissions to IoT and unparalleled visitor experiences. Developing for the future includes thinking ahead on all items to provide a full experience rather than simply letting a physical structure do most of the work. Previously, Real Estate Investment Trusts (REITs) focused on the square footage of their property portfolio. Today, however, in order to keep up with changing purchasing habits and higher overhead costs, developers and REITs alike are turning their properties into holistic experiences; fully sculpting a visitor’s potential journey from top to bottom. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A self-described \\\"engineered city,\\\" Hudson Yards is a 28-acre neighbourhood and private real-estate development on the West Side of Manhattan. Officially opened in 2019 and containing everything from restaurants and shops to hotels, offices, and residential buildings, the development also contains 14 acres of open public space and a school. Co- developed by Related Companies and Oxford Property Group, Hudson Yards was imagined as a marriage of digital and physical with an emphasis on the arts and culture in addition to the day-to-day operations.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"69JZE2ymdB3GA74D8rAFVw\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Hudson Yards came to Mappedin through Intersection, a leading technology and media company, and Related, an innovative real estate development firm, as they were looking for a wayfinding vendor as part of the development project. Knowing the scale and size of the property, it was clear that wayfinding across various platforms would be necessary in order to direct an estimated 125,000 daily visitors to and from their various destinations around Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s enterprise tools were invaluable in allowing us to present all of the maps necessary to navigate this complex facility. Through their maps and CMS, we were able to create an unparalleled kiosk experience for the visitors of Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Rachel Bell\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", VP of Client Development, Product at Intersection\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The large-scale urban development had many goals in mind to provide space for a wide variety of groups and visitors to intersect. Hudson Yards prides themselves on working towards the future of retail, and interacting and developing as a thought-leader in the industry. This project has created a landmark development in the United States - the first of its kind and the most premium to date.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Related envisions the future of living through mixed-use spaces in a mini city. With retail, offices, play, and commerce all happening in one spot at Hudson Yards, they wanted to be an interactive REIT with a focus on expanding the experience within their property rather than the property itself. The finished development at Hudson Yards not only encapsulates this experience, but is a great physical asset that incorporates a number of different pieces, of which Mappedin has played a key role.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As part of the overall digital solution, Intersection needed a leading wayfinding provider to help round out the visitor experience. Mappedin was the first mapping provider to work with Hudson Yards, a client that wanted a very customizable and interactive solution.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Fitting into their extensive website, Mappedin’s responsive wayfinding solution for web (Mappedin Web) provides users mapping and navigation on both desktop and mobile devices.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" As the project progressed, both the client and their agency decided that digital directories on the property would add to the digital experience available and allow them to better access data of the varied groups who were moving throughout their property. A package of Mappedin’s Web SDK and Intersection’s interactive display software fit perfectly into the structure and plan for Hudson Yards.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4IrffMW1jCbFL5Yck5rqRA\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"New Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The complexities of the development, along with creating a digital map for Hudson Yards that accurately reflected the unique and impressive architecture of their buildings, required getting creative with the proposed solution.This included developing a building-to-building navigation feature, a concept we hadn't fully developed in the past. The complexity challenged us to use our tools in a way we hadn't before, in order to best reflect a digital version of the unique physical space.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our goal was to create and craft the best visitor experience for Hudson Yards, as the community-like feel brings visitors to their venue for many different purposes. Working with Related and Intersection as part of that feel has created a hub with digital touch points that encourage visitors to explore and discover the property.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Hongwei Liu\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", CEO at Mappedin\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The project with Hudson Yards and Intersection involved a partner structure with many moving parts. It showcased that having a wayfinding and indoor navigation solution for a large-scale development was an integral part of keeping their visitors engaged and satisfied with their overall experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The next frontier:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The future of retail appears to be moving towards more mixed-use environments with additional investments in experiential technology. These mixed-use environments might prove to be the most common usage for future projects, regardless of industry. The addition of a sustainable mapping and wayfinding platform for any number of use cases proved to be successful as part of a larger implemented digital solution. Working with Hudson Yards showcased not only what wayfinding can accomplish to date, but also gave clear indicators as to the future of maps, how they can be used, and where they are going.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Expansion of partnership:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The Hudson Yards project created an expansion of how Mappedin thinks about its products. Through this partnership, we're continually redefining what it means to be a successful technology provider and partner in the mixed-use space. This has added exciting and important features to our product roadmap and is another integral part of building out the ultimate platform for spaces. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As Mappedin continues to work with mixed-use facilities and a variety of industry partners, our product updates will continue to work towards technological advances in wayfinding. Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://resources.mappedin.com/blog/product-101-digital-directory\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\". Early on in the process of developing our first product, we discovered that we needed to create a platform to help those solutions work.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4frhmtqPBN5VuEf06EDtth\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"A client-centric solution \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Our clients were struggling to manage all of the changes happening in their properties; both in keeping up with changes as they occur in real-time and communicating those changes to their customers and visitors. Additionally, we had many clients having to duplicate work across different indoor mapping platforms that served different purposes. Fast forward to today, and we’ve optimized a product for a variety of industries and clients.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Enter the \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://www.mappedin.com/mapping/map-editor/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin CMS\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" and Map Editor platform. It collects and manages all available data for a property. In short, the CMS, or Content Management System, is our indoor map maker. It powers each of our products and makes it easy to control your data and access it organization-wide. Powering all wayfinding experiences across each of our products, the Mappedin CMS has become a one-stop shop for any and all changes you might want to make.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We created the platform to make it easy for our clients to use, regardless of the size of their team or how their internal processes were set up. By prioritizing ease-of-use and data accuracy, we’ve ensured that the process is painless. We had a lot of customers mention during the implementation process that they were concerned because they only had one person managing location data and structural changes for their digital experiences.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We see this often with our clients and have made sure the CMS user experience was set up with this in mind. The CMS allows for efficiency, making changes quickly that update in real-time and are done with a level of quality that is standard across Mappedin’s product offering.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"5T3JZDM3qHok6S2E3GqtzF\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The map editor allows a user to navigate easily between all venues in an organization and prioritizes property management in a low-effort manner. For example, being able to jump in and shut down a washroom for maintenance at a specific property, and having it update in real-time on the indoor mapping platforms. Features like our overnight automated data sync also make it easy to manage your system from one spot.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimized for process flow \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Our CMS fits into your organization regardless of process flow. Connect your central database to the Mappedin CMS to populate your data with no duplication in effort. Alternatively, use Mappedin as your single source of truth to manage all your data in one easy-to-access spot.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"If using the Mappedin CMS as a single source of truth, the platform gives a central management location for all your data. This allows you to track everything about your venue, tenants, and customers, as well as keeping it updated in a very simple and consistent way. The CMS also allows for tying of data to real-world geometry (i.e. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"this\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Management Office is associated with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"this\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" specific space at this venue), providing an export of real GIS data without needing GIS experience. Best of all, the data lives with you, meaning that you don’t need to contact Mappedin each time you want to make a change. Although, our team is here 24/7 for support if you do want to get in touch!\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Communicating changes, updates, and new features to your customers is paramount, and being able to live update guarantees that you can direct customers accurately. Whether it be towards a newly renovated store or detouring their routes around areas shut down for maintenance, you can ensure that they have the most seamless navigation experience possible. Being able to showcase and advertise things that are coming soon (for instance, pop-up stores or an event) directly in the indoor mapping experience also allows visitors to your space to understand and be notified of what is going on at all times.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"heading-2\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"By the numbers \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"Ultimately, the most important output from any of our products is data. Data about what your visitors are searching for, where they are going, and even insights into what they would like to see at your property in the future. Our Analytics dashboard is accessed directly from the CMS, and updates by the hour provide a real-time view of any one of your properties and how they are performing. \",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"embedded-asset-block\",\"data\":{\"target\":{\"sys\":{\"id\":\"4awgMnBsCl3D88iIVfmRKN\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"One of the most important features available is missed searches: locations that users are searching and they can’t find a result for. This information can get passed internally, for example to the leasing team, to help inform what stores, brands, or amenities people want to see at a property. The dashboard can also show you stores or amenities within a specific venue that are the most searched for, and the top ten most searched directories across your entire portfolio.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"The main goal with the Map Editor is to remove the previous workflow of having to edit numerous indoor maps for different use cases within an organization. Having everything in one place cuts down on the steps needed to make quick and accurate changes to your property. This means noticeable time savings and less manpower required to output an increased level of quality across your portfolio.\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"paragraph\",\"data\":{},\"content\":[{\"nodeType\":\"text\",\"value\":\"We have a number of features in the pipeline to continue making the CMS platform as efficient as possible, including looking into organization permission levels and potentially a Draft and Review mode. Interested in getting a demo of the CMS to see how it could fit with your organization? \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}]},{\"nodeType\":\"text\",\"value\":\" today.\",\"marks\":[],\"data\":{}}]}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.667464114832536,"src":"//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=120&h=72&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=240&h=144&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=480&h=288&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=720&h=432&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=960&h=576&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=1394&h=836&q=90 1394w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=120&h=72&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=240&h=144&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=480&h=288&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=720&h=432&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=960&h=576&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5T3JZDM3qHok6S2E3GqtzF/a4287af0e73d3f2592d14748b9829f6e/find_store-2.png?w=1394&h=836&q=90&fm=webp 1394w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jul 29, 2019","updatedAt":"Jan 10, 2022","compose__page":[{"title":"History of Mapping: Tupaia's Map","slug":"history-of-mapping-tupaias-map"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While we are often focused on the current and future states of mapping, we rarely get a chance to examine historical methods and how they have had an impact on how we do things today. We want to pay homage to the many different types and styles of mapping, and dig into how we got to where we are. Welcome to Mappedin’s History of Mapping.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There is a distinct dynamic that comes with physical mapping that differs from digital 3D mapping, often times having a much more cultural focus. One thing that also becomes clear as more artifacts are unearthed - many cultures have had established methods of navigating and wayfinding for centuries; these systems differed greatly from Western mapping principles. Just as cultures have had different calendars based on the important events they wanted to mark and ceremonialize, so too have they had unique methods of interacting with the world around them. Systems based on religion, or directions of ceremonial locations; even systems based on planetary alignments, or the ocean, have been found over time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In 2018, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.tandfonline.com/action/cookieAbsent\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"a paper from German professors\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" Lars Eckstein and Anja Schwarz was published detailing the specifics of a map originating from Tahiti. Initially, the project was created to discover the differences in how Polynesians created their maps, and what parameters they used that differed from Western methods. However, they soon zeroed in on one map in particular, due to the complexity and seemingly nonsensical style of recording. Created by famed Tahitian navigator Tupaia, this map has baffled historians for centuries.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6lr2kvcmVpOWkD3Pj2Fzfr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Who was Tupaia? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Tupaia was a figure from Tahiti who was known to be a navigator, but was also a translator, political advisor, and religious dignitary from the 1700s. His map depicts an area known as the ‘Society Islands’, a range in the South Pacific. Tupaia created the map while he was on board the ship Endeavour as a translator and navigator with explorer James Cook from 1769 to 1770.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Because the map used cardinal directions which did not seem to line up with the ones we are familiar with, it was deemed incorrect and useless, kept for its age and as an important cultural artifact rather than for accuracy. The map also depicted a number of islands that researchers could not identify, as well as ones that existed under different names. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cultural differences \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In actuality, Tupaia’s map was an exercise in cultural differences. His map was actually incredibly accurate, once viewed through the right lens. For instance, his European counterparts aboard the ship with him viewed the world as stationary and the individual as moving through it. For mapping, they measured their location using longitude and latitude, and then created a travel route from there.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Tupaia and the Polynesians viewed themselves as stationary, and believed that the world moved towards them. Tupaia used noon, or “avatea”, also known as the time of day when the sun is at its peak. In order to read the map, you treated every island or land on the map as the centre (depending on where you were), getting your bearings by looking at ‘noon’.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Breakthroughs in mapping \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Tupaia’s map was the first recorded map to use what could be defined as a roving scale, or utilizing interactive directions. With this in mind, what other differences in how we interact with the world around us exist? Which ones are prevalent? Which ones are not?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In addition to the cultural aspect, this showcases that navigation methods are most effective when they are created and optimized to show the most important thing in a culture, society, or organization. If we apply this to our current product line while also staying within accessibility and law guidelines, putting forth the right information (and also allowing translation for that information into different languages) ensures high usage and satisfaction.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’re going to continue to explore some of the history and culture around maps and how it can apply to what we do today in the familiar world of digital 3D mapping. Make sure to keep an eye on the blog for the next instalment!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6413934426229508,"src":"//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=120&h=73&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=240&h=146&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=480&h=292&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=720&h=439&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=801&h=488&q=90 801w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=120&h=73&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=240&h=146&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=480&h=292&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=720&h=439&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6lr2kvcmVpOWkD3Pj2Fzfr/1a4482d68afdf0023f5796922eea1a6a/tupaia.jpeg?w=801&h=488&q=90&fm=webp 801w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jul 16, 2019","updatedAt":"Jan 18, 2022","compose__page":[{"title":"Digital Natives and the Jump to Brick and Mortar","slug":"digital-natives-and-the-jump-to-brick-and-mortar"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the rise and further rise of digital adoption, it’s clear to see that the rules have changed for everything retail. With the customer journey no longer being linear, many brands are beginning to think differently about how they approach their market share.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Natives (DNs) are now the most sought after tenant in the physical retail world. With this new type of tenant comes a new strategy to attract, retain, and support. We wanted to further explore the world that these brands and organizations are coming from, and how REITs and properties globally are adapting to this new avenue of partner.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While malls have long been the epicentre for both purchases and social interaction; REITs have seen an evolution in the spending and visiting habits of the younger generation. The large anchor brands, brands that serve as cardinal directions within a mall, are usually the most well-known brands that people gravitate towards. With the demand of online retailers and a newfound comfort in purchasing goods online, REITs identified that something else was needed to supplement the demand that anchor stores once created.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7CQ3KyFCDUNA2mMJkb2hWl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The largest new segment in the last decade is that of the Digital Natives, specifically ones that have an entirely online presence and are looking to test the waters in having a physical brick-and-mortar store. To have the most impact, they needed to be where the people were.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Historically, malls succeeded in perfecting the art of the \\\"drive-by intrigue.\\\" Customers would come to the mall to purchase something specific. In order to get to and from a store, they would have to walk through the property, passing other stores on the way to their destination. This increased the chance that they would enter and even purchase from stores that were not on their list, increasing the viewable benefit of having a physical store that someone who is not familiar with a brand could explore.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Brands are now starting online and building up their presence, a trend that has become more frequent in recent years. Having a digital presence allows these brands to focus on experiences that differ from physical stores. With all the data available to them online about their customer base, business decisions can become informed and targeted, eliminating much of the guesswork around purchasing habits and trends.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6ElMA0h2xjnHYqb03Sanld\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"quote to the Huffington Post\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://m.huffpost.com/us/entry/us_58b4c830e4b0658fc20f9965\"}},{\"nodeType\":\"text\",\"value\":\", Andy Dunn (CEO and founder of online retailer Bonobos) identified DNs as being “maniacally focused on the customer experience and they interact, transact, and story-tell to consumers.” Rather than focusing on a storefront design, Digital Natives focus on their website experience and customer service. They highlight the product experience and are typically quite specialized in their product offering (initially; many brands do diversify to supporting products over time).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"DNs have become aware of the advantages of having a physical store, and the trend continues to grow as more jump to having one or two brick-and-mortar locations. Online retailer \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Bonobos\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://bonobos.com/guideshop\"}},{\"nodeType\":\"text\",\"value\":\", for example, now has over 30 ‘guide shops’ across the United States, and even landed recurring promotion on the Netflix reboot of the television show Queer Eye, serving as the location for many of the show’s fashion makeover montages. In their previously online exclusive presence, they may not have benefitted from a similar promotion or level of exposure.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2mYrawh2BzEoZg3RvRUxEX\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"REITs are now looking to partner with Digital Natives to ensure they are capitalizing on the e-commerce trend, as well as helping Digital Natives with the large overhead and expertise needed to jump into physical retail. In order to further facilitate this jump, REITs are trying to ease the process for DNs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We understand that there is an industry trend with digital brands making the jump to physical locations, and that the jump involves a significant amount of risk. For our clients, we are continually researching and investigating how we can cater not just to them, but their end users as well. Our goal is for the overall product to help REITs manage their properties and, by extension, the DNs who are popping up as well.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6ElMA0h2xjnHYqb03Sanld/96cbfb27c1d13638acec6cd0f6b2f9ff/charles-deluvio-BAbXlv7AxzM-unsplash.jpeg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jul 11, 2019","updatedAt":"Jan 18, 2022","compose__page":[{"title":"Mappedin Update - Q2 2019","slug":"mappedin-update-q2-2019"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Company Updates","slug":"company-updates"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This quarter's focus was on a NEW map dashboard and easy-to-follow tooltips within the CMS, improved display of location hours, and a more accurate blue dot experience on Mappedin Web.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The summer is heating up and so are our products! Our attention this quarter has been on making small changes that have a big impact.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This update is meant to keep you updated on what we’ve been up to. As always, we welcome any feedback that could further improve your reading experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to learn more. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Update\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Web\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Dot Navigation\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - We've worked to refine the Blue Dot experience and increase accuracy as users move along a floor and travel in-between them.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multi-Floor Wayfinding\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - Each quarter we are improving the functionality of our multi-level wayfinding to ensure users have a seamless experience on longer journeys. Most recently, we have added a map selector for spaces with multiple buildings. Similar to a level selector that users have become accustomed to, the map selector allows users to focus in on specific buildings in larger venues. We have also added wayfinding icons on the selector so that it is clear where users are starting, travelling, and finishing their journey.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7MRCtquqmpcX7ru9hvs8ZG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Hours\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - To help visitors understand a location’s hours of operation, we have updated this experience. Locations now display more context, including the status, and when it will reopen - “\",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Closed\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". Reopens tomorrow: 09:00 AM”\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2Q0VNxVBz2u7hWBzBQxr6y\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Load Times\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - As part of an effort to continually improve load times of our front-end solutions, we have implemented asynchronous loading for our Mappedin Web product. When several levels or buildings are included in a map, priority is placed on loading the application and the initial map view for the user while other layers continue to load in the background.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Location Hours\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - Mappedin directories now show location hours with more clarity and flexibility, particularly for split and special hours. For example, a location can now show if they are closed early or completely for a holiday, if a store is open late, if a restaurant is closed between lunch and dinner, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Blue Arrow for Wayfinding\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - When users approach the directory screen, they will see a Blue Dot to indicate their starting location within the venue. After searching for a location and populating directions, the dot transforms into an arrow to show directionality and to orient users. This was developed after user research showed that getting users to take initial steps in the correct direction was critical to their wayfinding success.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Print\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Tooltips\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - We’ve implemented tooltips across Mappedin Print and CMS as a way to publish in-app messages and walkthroughs when new customers start using our tools. These cues help to familiarize users, highlight different features, and give step-by-step instructions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"11oN63xoXCF45K04ghJYai\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin CMS\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Tooltips\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - As we’ve done with our Print tool, new features will now have an active tooltip walkthrough to simplify the workflow of our CMS. Users will be in the know with new features from their day one launch.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"NEW! Map Dashboard\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - We’ve created a brand new map dashboard that loads up each venue’s unique building data in one easy-to-access spot! With its launch you’ll see new features like:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A horizontal navigation bar to guide mappers through the dashboard, map editing, and into the final step of perspective renderings\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A place to add custom latitude and longitude points to your maps for indoor positioning purposes\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"An easy-to-use alignment tool to describe the relationship between one building floor and another\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"New dashboard features activate as they become available - guiding a new mapper through the best order of workflow when setting up a new map\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customers\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin is continually working to expand our international presence and have spent the last three months with this focus in mind.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"intu Properties, Europe - intu owns and manages 20 shopping centres across the UK and Spain and facilitates over 400 million shopper visits each year. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Read more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/news/mappedin-intu-partnership\"}},{\"nodeType\":\"text\",\"value\":\" about the intu and Mappedin partnership.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Premium Outlets Querétaro\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.premiumoutlets.com.mx/queretaro/map/#/\"}},{\"nodeType\":\"text\",\"value\":\", Mexico - Owned by Simon Property Group, one of our existing customers, this shopping centre is one of Simon’s 35 international properties to accompany their 200+ venues across the U.S.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Rosedale Center\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.rosedalecenter.com/\"}},{\"nodeType\":\"text\",\"value\":\", Minnesota - Rosedale Center is located between Minneapolis and St. Paul and is home to 160 retailers. We worked with \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Express Image Digital\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://expressimage.digital/\"}},{\"nodeType\":\"text\",\"value\":\" to create a custom web and mobile wayfinding experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"AECOM\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.aecom.com/\"}},{\"nodeType\":\"text\",\"value\":\", United States - AECOM is a global network of experts working with clients, communities and colleagues to develop and implement innovative solutions to the world’s most complex challenges. We have worked with them to develop an Operational Performance Management Application. By integrating with construction and smart building management systems, we’re able to visualize important information dynamically on a venue map. This creates streamlined access and management of everything from documentation to HVAC and lighting systems.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.9625,"src":"//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=120&h=61&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=240&h=122&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=480&h=245&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=720&h=367&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=960&h=489&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=1440&h=734&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=2512&h=1280&q=90 2512w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=120&h=61&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=240&h=122&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=480&h=245&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=720&h=367&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=960&h=489&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=1440&h=734&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/7MRCtquqmpcX7ru9hvs8ZG/19340b4b303065946d66f15ef77986e3/Hudson_Yards_-_Building_Selector.png?w=2512&h=1280&q=90&fm=webp 2512w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jul 2, 2019","updatedAt":"Jan 18, 2022","compose__page":[{"title":"Google Maps, Data Accuracy, and Hitting the Mark","slug":"data-accuracy-the-google-maps-conundrum"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s been an interesting week in the world of data accuracy, after the Wall Street Journal reported \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.wsj.com/articles/google-maps-littered-with-fake-business-listings-harming-consumers-and-competitors-11561042283?mod=hp_lead_pos5https://www.wsj.com/articles/google-maps-littered-with-fake-business-listings-harming-consumers-and-competitors-11561042283?mod=hp_lead_pos5\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"that Google Maps is full of fake businesses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Given the size of the tech giant and the amount of people that rely on the 3D maps and listing services in Google Maps, the report arrived with not a small amount of fanfare.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Like other Google channels, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.google.com/maps\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Google Maps\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" has been upping ad revenue with sponsored businesses and listings where companies are paying for SEO and bidding against one another to appear higher in the listings. The mission is simple; increase revenue through 3D mapping, just like Google’s other products and offerings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These reported fake businesses are appearing under the listings alongside real ones. The fake entries appear as a Google-endorsed or verified business to the untrained eye. They are typically created by existing businesses to show locations in areas of the city where they might not appear in organically (generating more phone calls), or even having phone numbers redirect to competitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2rP3ejvLUOeNeONm7y6B6u\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Because Google acts as an external source of truth for many businesses, they have all the leverage for keeping accurate records. They are also open to being edited by the public, leaving a large margin for error in the listings which can cause monetary and even PR damages. While Google has fraud filters that are used to help vet and avoid this process, that filter is not perfect and sometimes gets caught on legitimate businesses, costing them money and locking them out until they prove they are real.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Wall Street Journal estimated that roughly 11 million false business listings existed at the time of the report, most placed by agencies that charge clients to create fake listings in order to better promote their business. Fake listings typically operated by routing customer calls and sales to them, and allow businesses (or individuals) to reach geographical areas they wouldn’t normally appear in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For instance, a fake lawyer listing is created in a neighbourhood far from where the actual business is. Customers call the number thinking that they are close by, and end up giving their business to a company which is not in their geographical neighbourhood, choking out real local businesses that are pushed farther down the rankings.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://techcrunch.com/2019/06/20/google-responds-to-a-wsj-report-that-concluded-there-are-millions-of-fake-business-listings-on-maps/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Google’s response\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to the article was to start cleaning up listings under the radar, especially ones that were specifically named in the WSJ report. They reiterated that they put forth effort to take down fake listings on a consistent basis, and that only a small percentage of the listings overall are fake, directly contradicting the WSJ report.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Google declined to comment after reiterating that they are working on better ways to respond to the actions of scammers (what they term all of this activity as) and confirmed that they could not comment on what those new systems were without giving scammers another avenue to get around them.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7fZufQ7AkZ1iBJhqmJRfBo\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not only does this mean that Google (and other tech giants) are being accused of playing fast and loose with data and data accuracy, it means that a large source of information that consumers rely on to direct their patronage is potentially compromised, and has been for some time. There has always been financial implications for data accuracy, and this latest real-world example is damning.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Also implicated is the idea of a single source of truth (SSOT) for data. In coding, an SSOT refers to structuring data so that the same data is not stored in more than one place. If the data is stored in multiple places, that means multiple places need to be checked if an update or new information comes out, increasing the chance for error. Source of truth is important to ensuring accuracy and that no alternate versions are floating around within an organization. Mappedin as a company emphasizes the importance of this for maintaining accurate and reliable data in a scalable way. Along with our 3D maps, we offer our customers a way to keep their location data as up-to-date and accurate as possible in the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/products/enterprise/map-manager\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Clients also rely on the digital face of your business to provide them with the information they need prior to visiting your physical location. If that information is misleading or completely wrong, a customer may not visit or worse, equate your business with misleading information. A seemingly small issue can quickly become a brand perception problem.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When looked at from above, this issue has surfaced because of crowdsourcing data. Having an open system where people can input fake or misleading data simply provides too much room for error. The only way to really ensure accurate data is by going to the source directly (i.e. the businesses themselves), having a working relationship with them, and enabling only those organizations to keep the data up-to-date. This is what Mappedin specializes in.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The focus with any of these issues should be on prioritizing data security and accuracy. While Google is at the centre of this controversy currently, it falls on all involved to be accountable for their part of the puzzle.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.504,"src":"//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=960&h=638&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=1440&h=957&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=960&h=638&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2rP3ejvLUOeNeONm7y6B6u/6d6e4a802dacf2524cdf28128985625f/Google_Maps_business_listing.jpeg?w=1440&h=957&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 17, 2019","updatedAt":"Jan 18, 2022","compose__page":[{"title":"Product 101: Mappedin Web & Web Lite","slug":"product-101-mappedin-web"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"When Mappedin first started developing our products, we wanted to create a visual way for people to explore indoor space that was interactive, easy-to-use, and helped them to truly discover a space. We were creating custom solutions to solve alternative problems that our clients needed. Every application was unique to the issues presented to us, and this is how we grew the business.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over time, we started noticing that across industries, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/learn/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"our customers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" were experiencing some of the same issues. They wanted a solution that would not only provide indoor maps, but one that could fit seamlessly into their brand.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After all, they had put an enormous amount of time, effort, and money into developing their brand identity. Any extension of that would need to have the same look and feel to ensure that their customer experience was consistent from top to bottom.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Mappedin product line was developed in a direction that emphasized a one-stop shop to streamline indoor maps and the customer experience. With the help of our customers, we arrived at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/web-wayfinding\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Web\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and Web Lite.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why implement wayfinding? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With features that center around an interactive 3D map with a 2D back-up, Smart Search, and analytics to provide a brand with a full picture of their customers’ experience; the technical aspect of Mappedin Web has been developed to provide a responsive indoor mapping solution that fits with any website and is optimized for both mobile and desktop.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search creates more accurate search results using predictive text, which reduces both the amount of keystrokes and the amount of time it takes a user to find what they are looking for. Additionally, machine learning recognizes patterns as users search and creates more accurate results.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot positioning technology enables accurate location in mobile. Without this, you would have to pick a store or other location as a starting point. Without Blue dot, the indoor map would not orient to where a customer is standing or which direction they are trying to go. Blue dot, or turn-by-turn directions, allows for accurate positioning, ensuring a smooth experience and cutting down on additional actions.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"rpbux2tWiEhle9ZLRQ0dg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How does it help? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As we have continued to develop Mappedin Web and Web Lite, our focus has been on adding features requested by our clients. With that said, the overall focus for the product and for Mappedin as a whole has always been ease of use. We want to create out-of-the-box solutions for easy implementation as well as a custom application, ensuring that any client can place Mappedin Web and Web Lite in their existing website and have it fit in effortlessly.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin’s out-of-the-box products feature customization options, as we want the product to feel like an extension of our customers' brands. It also allows a company to have indoor maps immediately available within their existing infrastructure.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We emphasize \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/reits-create-centralized-brands\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"discoverability\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" with all of our products - being able to visualize what a store or space looks like, directing customers there, or going straight to search to find what they are looking for. However, the bottom line is that implementing one of our products gives you information about your customers, and information is power.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"11IGELKh7lhGpWvZY524V2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Having metrics that give insight into traffic volume as well as the specifics of search volume can be used to analyze sales. You can discover where your customers are searching, what they are searching for, and also gather data on missed searches to help you find out what your customers would like to see at your property.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Usability \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"At the end of the day, the two aspects we want every client to take away when they interact with us and Mappedin’s products are quality and brand customizability. Our maps are performant and visually appealing; the indoor maps within them is very clear and easy to understand, and is above all else, intuitive.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We are continually working to improve our products from every angle, and from every step in the process. For instance, improving our user experience by developing features like Smart Labels, a new way to visualize the labels for every polygon within a map or venue. We are also working on expanding the amount of customization available, in order to ensure that your brand is highlighted. We focus on easy integration.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We incorporate feedback from our clients in every vertical to ensure that our products provide what people need - indoor maps that work. As we continue to develop our products, that fact will never change.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.6623376623376624,"src":"//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=120&h=72&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=240&h=144&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=480&h=289&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=720&h=433&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=768&h=462&q=90 768w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=120&h=72&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=240&h=144&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=480&h=289&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=720&h=433&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/11IGELKh7lhGpWvZY524V2/ae1492d51fcfeabcff690d04c0475e67/macarthur_map.jpeg?w=768&h=462&q=90&fm=webp 768w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Apr 12, 2019","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Mappedin Update - Q1 2019","slug":"mappedin-update-q1-2019"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Company Updates","slug":"company-updates"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To kick off this year, we've implemented Text for Directions from our Directory software, created a NEW Retail SDK, and automated path creation for users of the Mappedin CMS.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We have had a busy start to 2019! During Q1, we exhibited at the NRF Big Show in New York and the Digital Signage Expo in Las Vegas, attended the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.himssconference.org/#\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"HIMSS Conference\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in Orlando, started working with exciting new customers, and have continued to develop products and features that enhance our digital offering for map management and wayfinding.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This newsletter is meant to keep you updated on what we’ve been up to. As always, we welcome any feedback that could further improve your reading experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Product Update\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Text for Directions\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - At the end of 2018, we released Mobile Pass, a way to take directions on-the-go from kiosk to mobile phones by scanning a QR code and we’ve now added a second option! Through an integration with \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://kipsu.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kipsu\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", users can now enter their phone number as a way to receive mobile directions. Watch our product in action \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.ravepubs.com/rave-video/dse-2019-mappedin-offers-digital-directory-wayfinding-software-can-now-text-users-directions/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5V6pK0VgLJJaVCxXu4tArB\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile SDKs\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Retail App\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - Our new Retail App for picking and packing allows users to create shopping lists, view the interactive map, and populate the most efficient route throughout the store. Learn more about our solutions for retail \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"here.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7KF372QzZ9Qs6EJnBE8BfK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Web\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Blue Dot Experience\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - Users can now enjoy the familiar blue dot experience on their mobile phones for indoor venues! Available for selected venues on iOS devices running Mappedin Web, users can see their location within the venue and watch their position update as they navigate the space.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mini Maps\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - Our customers can embed mini maps on store detail pages. This allows users to see surrounding locations at a quick glance and when selected, users are taken to the full venue map with the store highlighted, allowing users to search for directions to or from a second location.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Automated Pathing & Nodes\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - In the past, pathing a venue from scratch was a lengthy process. With our new auto-pathing algorithm, we are able to quickly generate a complex path network for new venues in half the time - with a fraction of the manual effort! The larger the property or portfolio, the more time savings. This allows us to onboard new venues quickly, in turn enabling us to map even more of the indoors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5w9M61z4BFDVxk2cFzWe0l\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer Update\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the past three months, we’ve implemented maps and wayfinding at some exciting new locations!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.hudsonyardsnewyork.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Hudson Yards\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", New York - Hudson Yards is New York’s newest neighbourhood, totalling 18 million square feet of commercial and residential space. The space features over 100 shops and restaurants, an office space, hotel, public art and cultural pieces, and 14 acres of public plazas, gardens and groves.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mcarthurglen.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"McArthurGlen\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Europe - McArthurGlen owns and operates 24 designer shopping centres across nine countries including France, Netherlands, and the United Kingdom. The centres bring in over 90 million visitors each year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.sonaesierra.com/corporate/en-gb\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sonae Sierra\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Europe - Sonae Sierra owns and operates 42 retail real estate properties across Europe and South America. Mappedin now powers the wayfinding for 33 properties across Germany, Italy, Portugal, Spain, and Romania.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.vicinity.com.au/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Vicinity Centres\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Australia - Vicinity is one of Australia’s leading retail property groups with $26 billion in retail assets across 66 shopping centres.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.miamidesigndistrict.net/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Miami Design District\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Miami - Miami Design District is a neighbourhood in the south of Florida that is dedicated to innovative fashion, design, architecture, and dining experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Events\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's happened?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://nrfbigshow.nrf.com/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"NRF Retail’s Big Show\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" - In January, Mappedin exhibited for the first time at the NRF Big Show. We’ve been attending this show for years and decided it made sense to show off our products to everyone in the retail space. Specifically, we showed off our Picking and Packing app designed for retail associates to use while picking a large online order. This app enables associates to pull a shopping list and view the most efficient route to pick those products, accounting for refrigerated items to be picked last. The show was a great success full of meaningful conversations with retailers and better understanding the challenges they face daily.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"69x6UaI9MKbqbdKpc2BrHp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Digital Signage Expo\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - At the end of March, we exhibited at DSE in Las Vegas, showcasing our Digital Directory solution along with Mappedin Web and CMS. We were first time exhibitors at the show in 2018 and it was exciting to go back, exhibit in a larger booth, and showcase more of our offerings. We spent a lot of our time with existing and potential partners, discussing how to work together and integrate to provide robust digital solutions to end customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.345291479820628,"src":"//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=120&h=89&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=240&h=178&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=480&h=357&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=720&h=535&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=960&h=714&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=1200&h=892&q=90 1200w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=120&h=89&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=240&h=178&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=480&h=357&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=720&h=535&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=960&h=714&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/69x6UaI9MKbqbdKpc2BrHp/4c76e9a56ae28b38a880e9855a499760/mappedin_nrf_2019-2.png?w=1200&h=892&q=90&fm=webp 1200w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 4, 2018","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Mappedin Product Update - Q3 2018","slug":"mappedin-product-update-q3-2018"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Company Updates","slug":"company-updates"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This quarter, we've created Mobile Pass, improved the multi-floor wayfinding experience, and added \\\"new\\\" and \\\"coming soon\\\" location states.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In the last quarter, we’ve spent a large portion of time optimizing and expanding our core offering within the mall space. We have many exciting new features and products that continue to extend the value of a digital map. Along with our product evolution, we’ve been building exciting new partnerships and integrations that we believe help strengthen our core products as well as unlock opportunities outside of the mall space. In particular, a recently announced \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://globenewswire.com/news-release/2018/09/06/1566327/0/en/ThoughtWire-Mappedin-Partnership-Provides-IoT-Informed-Mapping-for-Built-Environments.html\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"partnership with ThoughtWire\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is opening up opportunities in spaces that can also benefit from the value of a digital map asset.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This newsletter is meant to keep you updated on what we’ve been up to. As always, we welcome any feedback that could further improve your reading experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" to learn more. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Directories\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mobile Pass\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – Mobile Pass is a new and exciting feature that allows users to take the directory experience from the kiosk to their mobile phones. When a search takes place, the screen shows a prompt that reads “Tap to take directions with you.” When selected, a QR code appears on the directory interface and if scanned, the destination and route are pre-populated onto a mobile web experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"ng4gSp2N5qcJUeZnRsq2q\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Improved Multi-floor Experience\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – We are continuously working to improve our multi-floor experience to make it more intuitive for users. Colours have been assigned to the starting location, journey, and destination floors. The level buttons are interactive and when selected, the map will zoom and display the journey along that section of the path.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Crash Screen\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – As hard as we try to ensure there are no crashes, in the event of one, the new crash screen aims to minimize the impact on users.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1YX3d5OldtWLaBYENQQe1t\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"New Backend Platform\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – We’ve moved to a Windows Hybrid App Platform to reduce our software reliability on third party apps. This gives our directories better stability and less downtime, and gives us more control and better tracking. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dynamic Directory Plus\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Amenity Phone Numbers\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – For our mall customers, phone numbers can now be added to amenities as well as store locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Location States\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – Our customers can now add “new” or “coming soon” states to locations across web, print and digital directories. This feature allows venues to highlight exciting additions to their properties and gives increased visibility to visitors.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"“Short Name” Field\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – In the Mappedin CMS, there is now a field for \\\"short name\\\" on each location. By decreasing the length of location names, more polygons on the map will display a location name and the text size of small locations will be easier to read.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Updated Layer Panel\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - The layer panel lives within the Mappedin CMS tools and has been updated for improved usability. “Add a layer” is now white to stand out as a field that can be completed, thin grey lines have been added to separate layer names, and the delete, lock, and view buttons will no longer show until the user hovers over a layer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin Web\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Smart Labels\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – Smart Labels are an optional way to display location names on a venue map. Our algorithm prioritizes which labels to show based on a variety of factors including square footage and volume of searches and selections for that location. Smart Labels will adapt to display as the map is moved around.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5yQy6tbzRR9QSoKiMMc3j6\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Deep Linking\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – To ensure your website takes users directly to the map as effectively as possible, we’ve worked through the optimization of deep linking. The deep links have been simplified with more readable, human names.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Before: www.mall.com/map/#/amenity/5582F324\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After: www.mall.com/map/#/amenity/restroom\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Search Bar Enhancements\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – Small changes have been made to the Mappedin Web search experience. Opening hours will now be displayed with a 12 or 24-hour clock depending on the venue location and its language preferences. In the search bar, when a long term is entered, the search bar fades to indicate that the phrase continues.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Load Time Improvements\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" - We've made some backend changes to greatly improve the load times of Mappedin Web. In our tests, this led to as much as a 55% decrease in load time.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you have any questions about these updates, please \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.653217011995638,"src":"//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=120&h=73&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=240&h=145&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=480&h=290&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=720&h=436&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=960&h=581&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=1440&h=871&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=1516&h=917&q=90 1516w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=120&h=73&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=240&h=145&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=480&h=290&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=720&h=436&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=960&h=581&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=1440&h=871&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/ng4gSp2N5qcJUeZnRsq2q/15b7a554bcd495aa23e6cdfdfbc7d44c/mobilepass_QR-2.png?w=1516&h=917&q=90&fm=webp 1516w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Aug 27, 2018","updatedAt":"Jan 12, 2022","compose__page":[{"title":"The Power of One","slug":"the-power-of-one"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why are some shopping malls floundering and others thriving? According to top REITs and premier property owners Cadillac Fairview and Simon Property Group, success is driven by a strong brand strategy and exceptional guest experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Leading retail REIT and Mappedin customer \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.itbusiness.ca/news/how-waterloos-mappedin-helps-cadillac-fairview-visitors-find-their-way-around/79698\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Cadillac Fairview\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" operates a $28B portfolio of premiere retail properties including CF Toronto Eaton Centre, CF Rideau Centre, CF Pacific Centre among many others, has created a unified prestige shopping experience for its guests by using a centralized brand approach, “CF”.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No longer using separate marketing teams for each mall and turning to a consolidated group of roughly 55 marketers, Cadillac Fairview’s branding has become unified and the company’s brand now recognized as something “more” than an operator of single mall locations. Cadillac Fairview’s brand strategy has created a new perception in the eyes of consumers. When shoppers see “CF” they know they will enjoy a great, highly personal shopping experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://strategyonline.ca/2015/10/09/whats-in-store-for-cadillac-fairview/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Jason Anderson\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", Cadillac Fairview’s Senior Vice President of Marketing, a former marketer for Xbox and Microsoft, offers up his rationale for the integrated brand strategy as a means of competitive differentiation. Says Anderson, “We took the position about 10 years ago that e-commerce wasn’t going to kill all shopping centres, it was just going to kill the weak ones.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin customer \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://www.simon.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon Property Group\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is another premiere REIT that continues to thrive in direct contrast to other mall properties thanks to a strong investment in branding, new retail concepts and experiential, omni-channel retail. The company is investing $1B annually in mall renovations. Simon Property Group’s new King of Prussia Mall in Philadelphia employs a diversified strategy, intermingling traditional retail with residential, office space and hotels.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simon regional Malls, Mills, and Premium Outlets also offer guests efficient turn-by-turn navigation, Web-based 3D digital maps and in-mall digital directories, powered by Mappedin, to allow shoppers to easily search, discover, and navigate Simon properties.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"According to global consulting firm \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-future-of-the-shopping-mall\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"McKinsey\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" here are three strategies REITs and mall property owners should consider in order to create differentiation:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"1. A consumer journey focused on experience and convenience:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mall as the new “downtown” i.e. dining and events to make the mall the “hub” of the community\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"2. Transforming the mall experience through the use of technology and multi-channel strategies:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use of technology to improve customer satisfaction through elimination of pain points and elements of delight to take the shopping experience to the “next level”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"3. Exploration of new formats and commercial real estate opportunities:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Differentiated structures such as open-air malls, incorporating environmental sustainability, creating more public space\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Are you following in the footsteps of premiere property owners and investing to create a stronger brand? Download our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/reinventing-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"free eBook\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today, entitled “Re-Inventing Retail” for more on the shift toward centralized and experiential brands.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"About Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides REITs and retailers with the ability to make their properties searchable and discoverable - indoors. Its software platform is helping to change the way of retail by providing tools to manage dynamic indoor information and build meaningful wayfinding experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5192057291666667,"src":"//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=120&h=79&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=240&h=158&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=480&h=316&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=720&h=474&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=960&h=632&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=1440&h=948&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=120&h=79&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=240&h=158&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=480&h=316&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=720&h=474&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=960&h=632&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/cCRE5EiarzoZZVvuJV4lG/3b88bda824e22d733a83a59a495302b0/stairs-light-lights-lamps-54581-2.jpg?w=1440&h=948&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Aug 14, 2018","updatedAt":"Jan 12, 2022","compose__page":[{"title":"Welcome to the Digital World","slug":"welcome-to-the-digital-world"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How are REITs and mall property owners adapting to a digitally-changing world?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The digitally-changing world is making it difficult for the traditional mall model to survive. Shoppers are no longer satisfied with an array of stores - they also want experiences to keep them entertained - and coming back. Online competition, from giants such as Amazon are putting new pressures on REITs, mall owners and retailers to create a physical world that mirrors the digital experience, making digital transformation a top priority for retail owner/operators and merchants. According to recent data 69% of retail executives say they \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://jda.com/knowledge-center/press-release/jda-pwc-survey-says-retail-ceos-making-digital-transformation-their-highest-investment-priority\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"plan to increase their investment\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in emerging technology.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Is brick and mortar retail at risk? We think not.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"According to the International Council of Shopping Centers (ICSC), in 2016 there were 300% more malls in America than in 1970. But the closing of shopping centers can’t be blamed on the online shopping revolution. Mall operators are simply facing challenges that have more to do with oversupply and inability to adapt to consumer’s changing behaviours. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.forbes.com/sites/tompopomaronis/2017/06/30/survival-in-todays-retail-environment-means-merging-physical-and-digital/#1e99165c16e9\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"90% of retail purchases\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" in America today still happen in a brick and mortar store. Those properties that do adapt and embrace a digitally-enhanced customer experience are not only surviving, they are thriving.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here are \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.vamsitalkstech.com/cloud/a-framework-for-retail-digital-transformation-22/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"four things\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" retailers and retail property owners should keep in mind while undergoing a digital transformation.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Develop a customer-focused digital strategy\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accelerate investments in new technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Use data to drive operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Drive a digital customer experience\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is your strategy for adapting to a digitally-changing world? Download our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/reinventing-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"free eBook\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today, entitled “Re-Inventing Retail” for in-depth insight into retail’s converging worlds of physical and digital.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"About Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides REITs and retailers with the ability to make their properties searchable and discoverable -- indoors. Its software platform is helping to change the way of retail by providing tools to manage dynamic indoor information and build meaningful wayfinding experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAAwICAwICAwMDAwQDAwQFCAUFBAQFCgcHBggMCgwMCwoLCw0OEhANDhEOCwsQFhARExQVFRUMDxcYFhQYEhQVFP/bAEMBAwQEBQQFCQUFCRQNCw0UFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFP/AABEIAA0AFAMBIgACEQEDEQH/xAAZAAACAwEAAAAAAAAAAAAAAAAABQEDBAn/xAAnEAACAQMDAwMFAAAAAAAAAAABAgMABBEFITEGBxITFWEjUYGRwf/EABUBAQEAAAAAAAAAAAAAAAAAAAIE/8QAGhEAAwEAAwAAAAAAAAAAAAAAAAIRAQMxUf/aAAwDAQACEQMRAD8A5p6J2+1LWnwZLayUDJa6mC42zxzn4p3J2qggRfU1yB2Jx9JPID85xWS16u1G2sCltM1sLkGCURYUMm22APgcY4qU6n1S2mIS9m8mGS3mdzir141nRLrbRfc9HwQTFPcFOPumP7RVU+vXM8zu7MzsSWJkbc/uihE8FWP/2Q==","aspectRatio":1.502824858757062,"src":"//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=960&h=639&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=1440&h=958&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=960&h=639&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5urzuz08xqsWzf1rYahr0i/89a9f6793892f2af172619f6b0f26645/nasa-Q1p7bh3SHj8-unsplash.jpg?w=1440&h=958&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jul 9, 2018","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Mappedin Product Update: Q2 2018","slug":"mappedin-product-update-q2-2018"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Company Updates","slug":"company-updates"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"See what we've been working on this quarter; improved search bar and compass, integrations for chat support, and a NEW product for the Healthcare industry!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the last quarter we've spent time taking our core product-set to the next level through new features. On top of that, we've expanded our target market into healthcare. Through a collaboration with the St. Joseph's Health Network in Toronto, we were able to learn about the healthcare environment and gain a deep understanding for the core challenges and biggest problems worth solving. From this, we took our products and built out specific feature sets reserved for healthcare facilities.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"NEW! Mappedin’s Healthcare Wayfinding Products\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve created a Digital Directory and Web experience with the healthcare industry in mind. We worked closely with St. Joseph’s Health Centre in Toronto to co-design a product optimized for a different industry.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our new healthcare wayfinding platforms have updated search functions, an adapted map experience, and provide accessible paths with escalators and elevators by default. Along with these new features, all of our digital directories come equipped with a 3D, interactive map, simple navigation, and smart search functionality.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6BGSVD0H4pnR9UMwzzTnIl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What’s Next?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As we continue to build a robust product for the healthcare industry, we are creating some really neat extensions!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Kiosk to Mobile Handoff – users will be able to send the directions displayed on the kiosk to their smartphones so they can take them on the go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Appointment Reminder Integrations – when patients receive an appointment reminder from the hospital, they will also receive a link to Mappedin Web with the facility map and their destination pre-selected. Reminders will also include recommended parking lots and entrance points.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/learn/\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Read more here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" or \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"contact us\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" to learn more about this product.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin CMS\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Zendesk Chat Integration\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – CMS users now have access to a chat popup that gives them direct access to Mappedin support.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Italian Translation\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – We’ve expanded our language options to now include Italian translations, along with French, Spanish, Arabic, Simplified Chinese, and Japanese to be used across platforms.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"App Switcher\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – The top bar now features an app switcher to allow users with proper permissions to navigate between CMS and Mappedin Print as well as any future integrations we build out.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin Web\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Increased Customizability\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – With the addition of a legal footer for mobile and desktop and an adjustable corner radius on the search box, customers can continue to personalize the look and feel of Mappedin Web to be consistent with their brand.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Search Box & Compass\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – The map interface now features familiar wayfinding elements including a compass on desktop view and swap arrows to easily change the From and To destinations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Dynamic Directory Plus\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-Floor Wayfinding\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – We’ve launched a new multi-floor experience! When users are required to change floors in the route to their destination, the floors become stacked to clearly illustrate where to exit one level and enter another.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After conducting user research studies, results show that the new display allows users to better visualize the journey to their destination. Users described the directory experience as “easy,” “simple,” and “straightforward”.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Enhanced Event Cards\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – A customer favourite feature of our original Dynamic Directory product is now available on Dynamic Directory Plus! The full-screen solution can now include banner advertisements and improved store promotion cards with description, hours, and current promotions at that location.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Mappedin Print\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What's new?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"History Report of Recent Changes\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – Users are now able to see a history of changes since the last export, further detailed in three sections: Venue Settings changes, Images on map changes, and Text on map changes.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"TMF55u2AjtUkM47xbnR7d\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Multi-Floor Connection Icons\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" – Escalator, elevator, and stair icons are now exported with the print map file. Icons will show directionality of the connection and can be easily replaced with a customer-specific icon after export if desired.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"If you have any questions about these updates, please fill out the form on our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" and someone from our team will be in touch.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAMCAMAAABV0m3JAAACK1BMVEUAAAADAwMnJycrKysFBQUDAwMREREHDQ0ODg4MDQ9ubm6RkZGHioqTk5OBhIQNDg9cjpAKCwx5e3wKCQticXR2d3p+gIKEhIeAgYR+f4GSk5WNiomPj5Gdnp+LhW9aYmioqa2trrK6u76ho6Onp6rP0dHGx8puXkxUUVe2t7rBwcS7u75SXF1DR0ianJ+cnaCanJ6am52UlZeNjpCXmJqam52am52XmJuRkpW2trqen6OdnqKvsLQxMTIODg4NDQ4sLC3m5ubo7u/p6ur7/f3////4+vrt8vLz7OPz7OEnm59+rJJurZoxrLFDp6dCpqlFrK4/qqhJsLRKsbFDr6xIsra5y8jN4N7K3d2oycPBpom1srKopKSIiol0eoHCsMmwu7+/wLixuaGYmZiMkomtoYaSi3TdsIyfj5atnLitn769pcuvn8GYtM6RjYeWlZWPjY/HuZ/FraLAw7Our6e5o8mum7i4osG6osSur8WExsbAvp2wu52er6GGprKEpbF0maKCiYqrqq7Ir7LKw7C0sqLFqtCxmbtTS1ZOSVWjlLGCkYnwv4z/xo7js5e2l7i2l7echZ6Hdn+QcX+ScH6WdIJpdnuAd4qCdoawra2YoaB2a3xweHC+l2vNonm8l3+liZaVgpiYgpq7loKxprrQqHm0lXS9nLbBoMOojJ1bZWaqq6+oqa2tsaiuqMFQY2FjenR+dXt9c3t+cn13ZXstR1TBwsWNpqeEoqVZSojEAAAAQXRSTlMARrCwX26Tk5OTu9fX1+iT5JPkk+T+/f39/f3+/pLkzYGfsZ2aRgLkmwFUeTgzR2JkZWVlZWRjYCxKYWFXEGhoDjjcxIUAAAAJcEhZcwAAFxEAABcRAcom8z8AAAAHdElNRQfmCRYNJDJFTBt4AAAAZElEQVQI143KQQpGYBSF4fPqJvcy+TdhaAVWZKpkCbInZQ829A8+JEreyamngyRJgM6wtNaSHGDZUc6lA6sPGIC4Ym7KO25lpuz3gn2aiTFM4YAgYGYgKLCaSBeHUk7gGw2P1j9aJwdghMePhQAAAABJRU5ErkJggg==","aspectRatio":1.7125,"src":"//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=120&h=70&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=240&h=140&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=480&h=280&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=720&h=420&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=960&h=561&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=1096&h=640&q=90 1096w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=120&h=70&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=240&h=140&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=480&h=280&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=720&h=420&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=960&h=561&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/6BGSVD0H4pnR9UMwzzTnIl/9be1c4ba24befaf003e84478c4fb9de5/stjoes_device_group_2x.png?w=1096&h=640&q=90&fm=webp 1096w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Jun 20, 2018","updatedAt":"Jan 10, 2022","compose__page":[{"title":"St. Joseph's Health Centre: Designing a Product to Fit Patient Needs","slug":"st-josephs-health-centre-designing-a-product-to-fit-patient-needs"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Navigating healthcare spaces can be difficult, confusing, and time-consuming. Mappedin helps ensure that wayfinding is accurate and easy to manage as facilities change.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Introduction\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Healthcare institutions are in a constant state of flux: moving departments, expanding clinics, and renovations always underway. Despite these changes, the infrastructure is old and often there is a lack of landmarks or distinguishing features in the corridors. Navigating the space can be difficult, confusing, and time-consuming. Visitors rely on wayfinding elements like signs and maps to guide them through these large landscapes. Mappedin helps to ensure wayfinding is accurate and easy-to-manage as facilities change and grow.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1SnpsQcPAKcEVpp52QIajg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"St. Joseph's Health Centre, also known as St. Joe's Toronto, is a community teaching hospital founded in 1921 by the Sisters of St. Joseph. The centre is home to one of the busiest emergency departments and birthing centres in Ontario, with more than 101,000 visits and 3,275 babies per year.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"St. Joe's vision is to advance the health of the city's west end by being Canada's best community teaching health centre to over 1,000 students and medical trainees each year. The three strategic priorities of the centre are to create seamless transitions of care, deliver an exceptional experience, and shape care through teaching and education.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"St. Joe's, like many health care facilities, has a complex layout made up of multiple wings that face construction at various times. In their start-to-end journey, visitors are most at risk for getting lost when they've stepped through the front door and are looking for the registration desk at the proper department. Many wayfinding tools exist today, including static maps, signs, and directories, but all have been rated unsatisfactory by visitors - except volunteers. Patients and visitors to the hospital are often in a high-anxiety state and while volunteers can apply a hands-on approach to helping navigate the hospital, there are unfortunately not enough to keep up.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While Mappedin has created a best-in-class indoor mapping platform, the company recognizes that previously it was tailored to the retail environment which has very different needs then the healthcare industry. To adapt and optimize the product, Mappedin worked closely with St. Joe's on a co-designed product, beginning with a blank slate and asking, \\\"what does the ideal product for healthcare look like?\\\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has created a Digital Directory and Web experience with software uniquely suited to the healthcare industry. Kiosks will be placed at the main points of entry in the hospitals and now, not only can visitors self-serve and thereby free up valuable volunteer time, but when volunteers do need to assist others, they are better equipped with a tool to do so.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6BGSVD0H4pnR9UMwzzTnIl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What's different?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Users have less information: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"When patients arrive at the hospital, they typically have one of three pieces of information - the name of the doctor they're seeing, the department they need, or the procedure they are having. The new search functionality on the healthcare platform allows users to enter any of this information and be routed to the proper registration desk.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Small departments are hugely important: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Unlike other properties, the size of department has no correlation to number of visitors. Therefore, the colouring of locations and size of text labels has been adapted for tiny - but important - locations on the map.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"More visitors have decreased mobility:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" In the healthcare directory experience, accessibility mode is automatically on, providing accessible routes that utilize elevators and ramps over stairs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Along with these features, all Dynamic Directories come equipped with:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Smart Search\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3D interactive map\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simple navigation\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"“Having the chance to partner with an organization like St Joseph’s Healthcare was an amazing opportunity for Mappedin to immerse ourselves in a new industry and have a deep understanding and empathy for their problems\\\" says Marcus Doran, VP Product at Mappedin. \\\"Through the co-design process and iterative testing with their staff and visitors, we have come up with a solution that uniquely addresses the navigation problems of the healthcare space.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Wayfinding for healthcare provides value in the following ways:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"One map everywhere:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Consistent and accurate map data across multiple platforms - directories, web, and print\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Easy to maintain:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" The Mappedin CMS allows for simple edits and rapid sync, the system centrally updates pathing, doctor names, and so on\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Reduced frustration:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" Improving satisfaction for patients, visitors, volunteers, and staff\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Social ROI: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Offsetting insufficient volunteer numbers or free up volunteers for other high-value work\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin has only just begun... Stay tuned for feature announcements as this product grows and evolves.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAYABgAAD//gA7Q1JFQVRPUjogZ2QtanBlZyB2MS4wICh1c2luZyBJSkcgSlBFRyB2ODApLCBxdWFsaXR5ID0gODIK/9sAQwADAgIDAgIDAwMDBAMDBAUIBQUEBAUKBwcGCAwKDAwLCgsLDQ4SEA0OEQ4LCxAWEBETFBUVFQwPFxgWFBgSFBUU/9sAQwEDBAQFBAUJBQUJFA0LDRQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQU/8AAEQgADQAUAwEiAAIRAQMRAf/EABgAAAMBAQAAAAAAAAAAAAAAAAAHCAMJ/8QAJRAAAQMEAQQCAwAAAAAAAAAAAQIDBAUGESEABxITMQhRFEKh/8QAFgEBAQEAAAAAAAAAAAAAAAAABQID/8QAIBEAAgEDBAMAAAAAAAAAAAAAAQIRAAMhBDFBUQUGkf/aAAwDAQACEQMRAD8A6DXcmoQ6n57ciR3HJSQsynSfGhSQAQrH69qdjf3jPJM+UUWj1a6XZNPiiO7UGcqfYC/MtxQWFpxkjBJ9BKiQPYG0s34pzqxe3TK2KxcdbmVap1Bx54vqUG+1ttakhtQTjvJAIKlffrXEn1Lu167OrFStNMViHSoM1UBei448FpKQSToAeTOMHaQc8US+66YNpSUaJMYJHMkHPHVAtYt3bxOrUOpOAcgHiBGOZ3qN5shynzpMWYg/kMuKbUWh3pOD7BTkf3hza77xqE+4JSnkQVrbIayaewdJGBjKCRrGs8OUvtHl0UKL23YBP0rJrRvXfEsxY2t+iwHwGBX/2Q==","aspectRatio":1.4972222222222222,"src":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&h=321&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=720&h=481&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=960&h=641&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=1440&h=962&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=2156&h=1440&q=90 2156w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=480&h=321&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=720&h=481&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=960&h=641&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=1440&h=962&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1SnpsQcPAKcEVpp52QIajg/23f90d9403e07ad6702c60be5eb1a878/SJHC-8546-scaled-e1618598450279.jpg?w=2156&h=1440&q=90&fm=webp 2156w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"totalCount":247},"categories":{"distinct":["Company","Developers","Product","Use Cases"]}},"pageContext":{"limit":15,"skip":225,"currentPage":16,"numPages":17}},
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