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Mappedin and Patrick Flanagan, SVP of Digital Marketing & Strategy, discuss the evolution of real estate, all things technology, and the impact on the future of retail.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.youtube.com/watch?v=x7Azq5fOlZU\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"https://www.youtube.com/watch?v=x7Azq5fOlZU\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Video","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":2,"src":"//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=120&h=60&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=240&h=120&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=480&h=240&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=720&h=360&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=800&h=400&q=90 800w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=120&h=60&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=240&h=120&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=480&h=240&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=720&h=360&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2L3OhvEQphIOrv2CtMdvmf/c5a96169fd4da6b1affe0e8793f12d4f/king_of_prussia.jpg?w=800&h=400&q=90&fm=webp 800w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 6, 2019","updatedAt":"Jan 12, 2022","compose__page":[{"title":"Feature 101: Real-Time Positioning for Web","slug":"feature-101-real-time-positioning-for-web"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Web App","slug":"web-app"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin announces Real-Time Positioning for Web, an add-on feature that brings another aspect of the full digital experience to our customers.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We have a wealth of information about the outdoors and how we interact with it, but are often blindsided when we go indoors by a lack thereof. Sometimes the information is available but not in a usable medium, or is not designed in a way that is intuitive for the end user. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1AkMwkG19zFe7OIeUoAle2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our customers are focused on providing the best experience for their visitors, and investing in that experience to make it as engaging as possible. Similarly, all of Mappedin’s products are aimed at innovating, and making processes easier for everyone who touches them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our latest feature is Real-time Positioning for Web, otherwise known as Blue Dot, which provides an advanced experience to those familiar with indoor mapping. This add-on allows users to see where they are as they move through a venue and enables turn-by-turn wayfinding from their current position. This application is the first of its kind in an embedded map experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is real-time positioning? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The blue dot experience has been a staple of outdoor navigation (typically used in native apps), allowing users to quickly see where they are and get directions from their location. However, the dependency on GPS location information is lost when we move indoors, and this opens the door for a myriad of sensor data needed to get a user’s position. This increases the overall investment needed and creates a barrier to entry and to useful data output. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The trend in the industry is to use many forms of sensors (sensor fusion) to provide the infrastructure needed for indoor positioning. It is then common to build real-time-based experiences on top of this infrastructure. Native mobile applications have allowed for better control over what you can do with sensor data  which is why we haven’t seen the same kind of functionality offered through the web. This has lead to many of the positioning use cases being built as custom native apps.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accessing a venue map that is powered by Mappedin Web with Blue Dot enabled allows users to automatically get directions from their current position, as well as orient themselves within the property. Blue Dot can also work in venues where there is a mix of  outdoor and indoor space. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6iQ9orvWkxDRCKKiOkoJH3\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As most people are already comfortable with a navigation interface through familiarity with Google Maps or Apple Maps, Mappedin’s Blue Dot allows for that comfort to continue through a comparable indoor navigation experience. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The addition of Blue Dot to a navigation experience allows venues to create a more successful and accurate wayfinding journey for their users, which in turn increases their efficiency. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowing a user’s position in a venue is both key to delivering the best route possible from point A to point B, and allows businesses to understand why someone has come to your venue, how they move through it, and where they want to go.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer and user benefits \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Blue Dot wayfinding experience helps to enhance the overall accuracy of the navigation as well as to help organizations understand how users move through a venue. Being able to understand that data and the resulting patterns puts power back in the hands of venue owners to react and plan accordingly. This opens the door for new analytics and data, like what paths people are taking and locations they have visited (through aggregated data rather than individual tracking).\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"6RamlfQGquExu0fpMw1Ylk\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From an end user perspective, it is much easier for them  to navigate to a website rather than a native app, and a more intuitive process to direct them to the main source for information online. People aren’t expecting to get a navigation experience like the one that the real-time positioning for web provides, allowing for a pleasant surprise and a full top-to-bottom experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Current customers who have implemented Blue Dot at their venues are seeing much higher engagement rates from visitors versus engagement prior to Blue Dot, and seeing those same visitors spend much longer in the experience than those without. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"qFkuIka0N1b3kLvuILkL7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"By adding Blue Dot, the engagement is not only increasing but also the utility of the website and navigation experience. By having it front and centre, you give your users what they are looking for as well as increasing efficiency by making it easier for them to visit more places in your venue. The more places they visit, the better. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Creating the Blue Dot experience within web is something that has not been seen in the industry to date. Additionally, the more our customers can drive users to their websites, the more impact they have over the entire digital experience as an uninterrupted extension of their brand. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blue dot navigation in the future \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Utilizing Blue Dot has been the standard so far in native apps due to beacons prior to now. However, when it comes to web, we predict that this is the new direction that technology is headed. The addition of Blue Dot is a natural extension of our product, and is another way that we will ensure that our customers have access to the latest technology and features that fit their needs.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/web-app/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"web solution on our website. 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Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Industry experts are divided on how and where artificial intelligence is best used, but is AI worth the money that retailers are investing?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The continued evolution of the shopping mall means new advancements in technology as retailers and REITs try to keep up with the demand of customers and shopper behaviour. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"p9AbCE31petISR4Jsyv85\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Artificial intelligence looks to be the next shiny object that REITs (and technology at large) are looking into to further enhance the shopper experience. Forecasts from the International Data Corporation (IDC) estimated that the 2019 spend on AI systems would reach \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.marketingdive.com/trendline/ai/42/?utm_source=RD&utm_medium=Library&utm_campaign=Acoustic&utm_term=Retail%20Dive\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"$36 billion for the global market\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\". Retail alone was projected to spend $6 billion on AI as shoppers demand better customer experiences. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.retailwire.com/discussion/ai-needs-to-be-more-than-just-a-bright-shiny-object/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This article\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" from Andrew Blatherwick at Retail Wire had several controversial opinions about implementing AI in a retail environment, stating that it lowers customer engagement and shifts onus of tasks from employees to customers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While we agree that the method of implementation is crucial to getting AI right, we disagree that the entire idea is worth throwing to the side. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Innovation for the sake of innovation is often a flash in the pan attempt at jumping on a trend or wave to access the ‘right now’. While it helps to capture a few additional sales at the time, it does not do much for long-term success if it’s not backed by an effective digital strategy. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Blatherwick does get it right when he says that the end goal of AI always needs to be keeping shoppers engaged. Any technology that helps extend time in store, time at a service, or time in property further increases the probability of securing a sale. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additionally, customers are expecting personalization at a higher scale than ever before, even as far as to have it affect their shopping decisions based on offers and deals that brands send ‘exclusively’ for them. Pairing this personalization with in-store offers or exclusive products further helps push along traffic into brick and mortar locations. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Above all else, investment in technologies like AI usually means that a REIT is investing in their portfolio as a whole. The outcomes are twofold - one: to increase shopper time on property and increase sales, but two: to gather data about shoppers, what they prefer and what doesn’t work for them. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Rather than gathering data on the individuals, however, the data gathered points more to shopper behaviour and patterns en masse, helping to future predict trends and successes. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Businesses need to be smart about what they deploy and when, but that is not unique to AI.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"It’s 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of their shopping centres.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"1jWMz3ZbXmaOAURjQNYh4O\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sonae Sierra\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"http://www.sonaesierra.com/\"}},{\"nodeType\":\"text\",\"value\":\" is an international real estate company committed to delivering solutions to meet its client ambitions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Sonae Sierra develops, manages and invests in sustainable assets and provide investment, architecture & engineering and property management services for clients in geographic areas as diverse as Europe, South America, North Africa and Asia, whilecreating shared value for their business.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The opportunity came as a chance to work with a REIT that had venues across several countries in order to help them increase their organizational efficiency. Integrating Mappedin’s products into their tech stack also helped them update outdated maps that they had been using, and give their customers a more digitally advanced experience when interacting with their properties’ brand.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The team at Sonae Sierra also needed to be able to manage multiple properties through one system, as well as the ability to manage properties located across Europe from their office in Lisbon, Portugal.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Prior to using Mappedin, Sonae Sierra had been using SVG maps on their website, which was sufficient but was not inclusive of wayfinding. This provided an opportunity for Mappedin to help create an experience that would encourage Sonae Sierra’s customers to engage more with technology on the property and continue their digital experience while shopping.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’re continually looking for state of the art technologies that can increase shopper engagement. Mappedin’s web wayfinding platform adds a consistent means for shoppers to navigate our Shopping Centers, providing a completely interactive and immersive experience. We’re very glad to take advantage of the Mappedin technology that has highly contributed to improving our customers digital experience.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"- \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Ana Fé\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\", Digital Marketing Coordinator at Sonae Sierra\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to help update their product and experience, Mappedin created a digital map for 33 of Sonae Sierra’s properties across several countries, which was delivered through Mappedin Web.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We began a pilot with Sonae Sierra in September of 2018, with the addition of a number of venues towards the end of 2018. The overall goal was to create a product that allows customers to research and plan their visit in advance, and then to continue that experience seamlessly through a mobile device once on the property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to fully address Sonae Sierra’s needs with regards to their European customer base, we also created several solutions for the unique challenges of an international product.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Updating Sonae Sierra’s existing maps to digitize them and upload them into our CMS allowed for a fully customized experience. The addition of Mappedin Web allowed customers to search and navigate on both desktop and mobile devices.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Point of Interest Translation:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Mappedin added several new languages to Mappedin Web during the implementation process, to account for the bilingual nature of many of the countries, and to account for the variety of languages across the different countries. This also included updating points of interest with country-specific and appropriate terms.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Expansion of Mobile Device Support: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Product adjustments were made to ensure that viewing the Mappedin Web product on mobile was optimized for European-make mobile devices. Several differences included size of screen optimization and accounting for a wider variety of models than one might see in the North American market to ensure that all customers receive a consistent and seamless experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60cHc5Akymw7ZSjwuGNfak\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"After implementing the pilot project and successfully converting the project to scale and scope requested by the client, we worked with them to significantly increase their unique user sessions 260x month-over-month since implementing Mappedin Web.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The user sessions show an upward trend in user sessions and engagement, corresponding to all 33 venues in the portfolio being onboarded at the beginning of 2019.\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over time, more venues have been added as Sonae Sierra continues to expand their investments in properties and management across the world.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"They have continued to grow both their portfolio and tenant base for the past several years - an international client dedicated to continuing expansion of their services in a number of different countries, including entering into new markets like Poland and Romania through partnerships. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We continue to work with Sonae Sierra to support new venues that are added to their portfolio, as well as the addition of new products and features that fit with their needs and direction going forward.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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feet.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4kZjac0MOm8yI3jFg4jOCK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Much like the current retail landscape, Indoor Positioning Systems (IPS) are constantly evolving. IPS platforms offer modern wayfinding to shoppers by acting as GPS for the indoors, while also providing useful data including traffic patterns and dwell time to property owners and operators. These insights enable businesses to provide additional consumer benefits such as targeted promotions, predictive search, and more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While Mappedin does not have a stake in indoor positioning, we have a unique front row seat to the rapid evolution of the IPS market.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We're excited about the experience that The Dubai Mall has built for their visitors and hope that you find it a helpful example in navigating this space. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Customer\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A pioneering developer of integrated master-planned communities, Emaar Group has transformed the real estate sector in Dubai, United Arab Emirates. Emaar’s world-class project development competencies are underlined by its iconic assets in Dubai and other international markets. The Dubai Mall offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Challenge\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A leader in retail innovation and proponents of best-in-class technology, Emaar Properties sought to provide a seamless wayfinding experience enabling customers to easily navigate The Dubai Mall’s 1,200 stores and 5.9 million square feet, as well as provide its facility managers with a flexible solution for property management. Having accurate maps in a space as large as the Dubai Mall is critical to a positive visitor experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin created a fully-integrated solution to power wayfinding on the Dubai Mall's website in addition to an in-app experience that caters to their active user base. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"1. Seamless integration\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Custom Web Integration: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Dubai Mall uses Mappedin's Web SDK to power the wayfinding on their website. Leveraging the Web SDK tool-set, The Dubai Mall was able to create a custom experience while leveraging best practices for navigation. Mappedin's SDKs are easily integrated into customer websites with all map rendering and navigation done in the Mappedin cloud. They've been built by developers, for developers. The Dubai Mall’s website features 3D maps with zoom and tilt features. This enables users to easily locate the store, amenity, or destination they are looking for.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4VlwUki67349X67yEuwDaS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"2. Real-time wayfinding\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Turn-by-Turn Navigation: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"In partnership with Senion, Mappedin extended its full suite of features and capabilities to The Dubai Mall Mobile App. This app integration was the first of its kind and offers a completely interactive 3D wayfinding experience with the help of indoor positioning technology. Beacons throughout The Dubai Mall provide positioning updates to shoppers' smartphones twice a second, enabling an incredibly accurate navigation experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5NUXqEwPGuwMUBiKmz27vO\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"3. Shopper journey insights\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Web and Mobile Analytics: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Mappedin CMS includes a detailed analytics dashboard that provides information on user intent. The Dubai Mall is the only Mappedin customer to track \\\"journeys completed.\\\" When a user of the mobile app searches, navigates to, and arrives at a location, a completed journey is counted. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Since implementing Mappedin, there have been over \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"2.8 million\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" wayfinding sessions between web and mobile at The Dubai Mall to date.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shopper behaviours have changed but will we notice the impact this holiday season? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It may seem too early to start thinking about it, but the holiday season is upon us and retailers and REITs are in full swing preparing for consumers and the next wave of purchasing behaviour.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We have previously discussed the evolution of the shopping mall and how it has changed over the years, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"both in purpose and in physical space\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\". This is largely in part due to the changing consumer behaviour trends in conjunction with the rise of digital.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Consulting firm McKinsey has gone so far as to \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"redefine the traditional shopper journey\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-new-consumer-decision-journey\"}},{\"nodeType\":\"text\",\"value\":\" to fit the online-trending version we see today, yet the latest data from the International Council of Shopping Centres (ICSC) shows that \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"90% of US adults plan to shop in-store\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://chainstoreage.com/icsc-its-beginning-look-lot-brick-and-mortar-holiday\"}},{\"nodeType\":\"text\",\"value\":\" for gifts this holiday season.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Shoppers are also starting their holiday shopping earlier in the year in order to take advantage of more deals, rather than waiting until November and December to finish all shopping.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"Yg3IWkGr8pllexRNIBrLm\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While the underlying factor is a much larger market slice than it has been in years past, it appears as though brick and mortar purchases are clawing their way back.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The ICSC study also found that 97% of shoppers plan to shop with a retailer that has a physical presence, and a further 82% of shoppers who pick up an online purchase in-store are likely to make an additional purchase while there. This incentivizes programs like Buy Online, Pick Up In-store (BOPIS) and other tactics like in-store only coupons to continue and encourage shoppers to come into the brick-and-mortar location.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Many shoppers over the holidays will also venture to malls and shopping centres in order to do bulk shopping (i.e. pick-up multiple presents or supplies in close proximity to each other) or to explore options in order to choose a gift.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"“Our annual Holiday Shopping Intentions Survey once again shows that consumers are not only optimistic about the upcoming holiday season, but also continue to favor physical stores when shopping for gifts,” said Tom McGee, president and CEO of ICSC. “Consumers expect convenience and experience when shopping, which means that those retailers with a good omnichannel strategy will likely see success this holiday season.”\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The findings would suggest that customer confidence continues to have staying power with brick and mortar, and shows that the slope might not be as slippery as once thought. In general, it may not be that an extreme trend towards all online or all in-store is a realistic endpoint for this new customer journey. Rather, a blend of online and in-store seems to be holding for current shopper behaviour.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"And that’s a happy holiday for us all, isn’t 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With the rise of digital, shopping malls and centres have undergone major change. Taking this change by storm, many have adapted in creative ways that have been beneficial for both their customers and their bottom line.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Back in time \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Malls used to be a hub of socialization, and a common hangout spot for younger generations (the “mall rat” stereotype, anyone?). For older generations, the mall was the main spot that all shopping took place. A variety of stores and a known quantity with regards to quality,  and selection. If they didn’t have something in a store that you wanted, they could try to bring it in, but for the most part the inventory they had is the inventory you got.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retailers managed sales based on seasonality (i.e. increased foot traffic around the holidays) and the inventory they had in stock. They didn’t have much data about their customers, but could recognize some regulars and some overall behaviour of shoppers based on what products were available when. Emphasis was on making the shops inviting, in order to capitalize on foot traffic and increased the chance that browsing shoppers would step into their store. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Malls simply needed to make sure they had the brands that were popular or most looked for, in addition to having facilities and amenities catering to the socialization aspect. The REITs that owned these malls were focused on increasing the number of properties within their portfolio. More was more.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"No time like the present \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Malls today operate under a more vague banner than they had in the past. With great emphasis on how technology and experiences can affect the shopper journey, malls have acknowledged that they need to offer different experiences to continue attracting shoppers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"1. The new shopper journey\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The traditional buyer journey got a big update, one that involves more touch-points than only a brick and mortar store. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Via the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://digitalmarketinginstitute.com/blog/how-to-create-a-customer-journey-map\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Marketing Institute\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\": “67% of the modern buyer’s journey now takes place online, according to findings from SiriusDecisions.” With the addition of digital to help inform and research products consumers are looking for, the new journey melds digital and physical. Many retailers have capitalized on this by offering Buy Online, Pick Up In-Store (BOPIS) which has been largely successful. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The National Retail Federation (NRF) did a study that indicated that 45% of retailers adopted BOPIS services last year, and that 37% of consumers used the service to get their goods faster from stores that had a connected digital and physical presence. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"7fUjAgQBz8xoN98ElD9SBl\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"2. New tenant portfolios\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In conjunction with a new shopper journey, we see a natural evolution of the tenant mix. REITs have been changing the types of tenants to better fit with the evolved expectations of shoppers. The rise of new varieties, like the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://resources.mappedin.com/blog/digital-natives-and-the-jump-to-brick-and-mortar\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"digitally native vertical brands (DNBV)\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", as well as a changing of the guard with tenants that were seen as mall staples for years has things shaking up in the face of this new customer journey. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"These new tenants differ in several ways. Brands that have invested in experiences are doing really well, as they encourage the shopper to not only make a purchase but to stay longer, and interact with their brand.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"3. Embracing the phy-gital\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The presence of physical goods is going down, with stores carrying less inventory but getting creative with showing customers all of the options available at their fingertips. As customers now demand variety in products as well as quality (customization and personalization merge heavily in this area), being able to cut down on inventory holding costs while still allowing the customer to purchase without losing convenience is crucial. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This is leading to digital inventory and order systems - where a customer finds an item in store and uses a tablet or other device to see the colour options and fabrics available to them - as well as showrooming for goods that aren’t even present (think Tesla). \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"4. The rise of the experience\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Another way tenants are evolving is with the rise and fall of the anchor tenant. Anchor tenants are large, well-known brand stores that usually serve as cardinal directions within a mall. Many of them have gone under in recent years, or have failed to get off the ground entirely. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Examples of situations like the recent Target flop in the Canadian market have added to a growing trepidation REITs have about anchor tenants. With the most recent upending of Sears leaving many malls across North America, REITs are looking at empty real estate in their properties and needing to find a stop-gap. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a result, many REITs are prioritizing new, experience-based anchor tenants, to continue to entice visitors. Movie theatres, interesting restaurants, and even things like indoor water parks are leading the charge in experiential attractions over store attractions. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"An example of a retailer who understands the idea of new age brick and mortar, Lululemon has transformed their Chicago flagship store into what could be described as a full routine’s worth of experiences. It has a restaurant, studio space, and concierge desk. It also has exclusive merchandise available as well as a store-exclusive policy that shoppers can try on product in the workout classes, free of charge. A great way to allow customers to see and feel the benefits of their products in action.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5v384uaDiAEzvCunqL1shg\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Trends and adapting for the future \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consumers expect more out of brands - through products, yes, but also in ways of knowing what they want and why they want it. Personalization and a brand relationship give way to loyalty, and shoppers are being more stringent with their loyalty than ever before. However, due to the amount of options available, if a customer decides to become a repeat customer for a brand, it is a much more solid bridge.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We are also starting to see the shift in how properties are evolving physically. There is a much larger push for \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/solutions/custom\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"mixed-use spaces\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" that combine retail, living, and even medical as one-stop shop communities. This is banking on the convenience factor that is the new bar for customers, and implementing it in a way that they might not expect. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Where do we go from here? \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There is plenty of work left to do to continue evolving with the way consumers purchase. Those who work with the trend rather than fight against it seem to have an inside line on staying relevant, but only time will tell. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In need of a custom solution to fit with your digital strategy? \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Contact us here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/7fUjAgQBz8xoN98ElD9SBl/0978d0215aa7011206dce53ae328d46a/shopping_mall_escalator_shoppers.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/7fUjAgQBz8xoN98ElD9SBl/0978d0215aa7011206dce53ae328d46a/shopping_mall_escalator_shoppers.jpg?w=120&h=80&q=90 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Meet Kate, one of our Map Designers and Customer Support Specialists, who is helping us redefine what a remote worker looks like at Mappedin. Kate is also an artist by trade, and wanted to share with us some of her experiences from moving halfway around the world.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How did this all get started?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This year I decided to commit more seriously to my passion for travel, and I made the move to Cambodia. Mappedin helped me make this happen. Now I work as a map designer and a customer support specialist in Phnom Penh. In this post, I’m going to share what it’s like living in Cambodia, and how my job at Mappedin has helped me explore this new city. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4wna1wWkJHTG0dmnCICWTq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Before I jump into the details, though, I’ll start by telling you a bit about what I do. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a map designer I use AutoCAD, Illustrator and the Mappedin CMS to create digital 3D maps for clients, and developing new designs for pilot projects.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The other half of my role at Mappedin is Customer Support Specialist, where I support clients that use our software in this timezone. Most of the clients I support are in Australia, Europe, and the Philippines. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Now that we’ve got a basic understanding of the roles I have, let’s look into how this has impacted my life in Phnom Penh!\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Going on an adventure\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As I spend time in the city, I am becoming much more aware of small details that make me feel like I am a lot more close with the city. I believe that having an eye for design contributes to this experience. When I see and think about the city with my design eyes on, it allows me to fully engage in what I am seeing. I find myself not just existing in the spaces here, but investigating them - trying to understand what exactly makes spaces here different. For example, noticing how sidewalks become a whole new type of property here. They are used as parking lots, living rooms, shops, shortcuts; they are rarely used for walking.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"54M56k0VhuA95tit3wo18v\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Typical sidewalk in Phnom Penh\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The navigation aspect of map design has also helped me explore. While it is not required that all mappers have a good sense of direction, I believe this job does improve it! We have to think about space in terms of the most efficient routes to get somewhere, and need to orient ourselves in Google Maps for each new location we map. We must learn how to understand context with limited information. This skill has been really valuable in helping me to learn, navigate, and explore the city. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Customer support \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As with mapping, in customer support you often have to understand issues with limited information. Part of this is being resourceful, and part of this is learning how to ask the right questions to get the information you need. A natural part of this role is navigating language barriers due to the international customers we work with at Mappedin. The main part of this challenge is not only about learning to understand, but also about learning how to communicate differently so that you can be more easily understood. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer support is about empathy, understanding, and problem-solving. All of the skills mentioned here are ones I am continually improving upon through my customer support experience. My everyday interactions and communications here have allowed me to bring new insights and empathy into my customer support work, and vice versa. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5oo8Gf6QVxVEkxK9e03VIC\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Sunrise at Bakheng Temple\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"For example, when I find myself in the midst of a language barrier in Cambodia, first, I ask myself, “How could I have communicated that better?”, rather than putting the onus on someone else for a lack of English. I am in their country after all! \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"What words would it have been helpful for me to know in Khmer (the Cambodian language)? Could I have used Google Translate, or pulled up a picture? Were my hand signals clear? \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Before working in customer support I doubt I would have been as reflective in these situations. Ultimately, each communication experience here helps me grow and find ways to better acclimate to this new culture. Just like in support, you take the feedback from each mistake and learn how to tackle the situation better the next time. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Life in Phnom Penh\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Moving to a new place means lots of exploring, which has already lead me to some amazing local spots. My favourite places to visit are the markets and restaurants (maybe the odd skybar too!).\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The markets can be a sensory rollercoaster. Ladies sit atop platforms, towering over their vegetables and meats. The stalls are full of food I had never seen before moving here. Longans, custard apples, and mangosteens are just a few.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Sometimes I get so caught up in looking at all of the food that I forget to watch where I’m stepping - fish and crabs are known to escape their buckets! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"133jTFUhiIelt7IvCvHidL\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Fish Amok with a coconut shake at Eleven One Kitchen\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There is no shortage of restaurants in Phnom Penh. During my wandering I often stop at new ones to grab a meal, soak up the distinct Cambodian restaurant atmosphere, and escape into the air conditioning for a little while. The local food is an adventure unto itself. Whole fish grilled on a spit, sticky rice with mango, beef with tree ants - there is something for everyone here. While I do like trying new foods, my go-to order is the national dish of Cambodia: fish amok. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Moving and Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Moving was a big change for me, but also meant a big change in my work. My roles have been valuable in helping me explore and navigate my new surroundings, but the company as a whole has helped me enormously throughout to work remotely. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Making such a big move impacts me of course, but it also affects the team and my managers. I’ve been so lucky and grateful to have managers, a CEO, and a People Ops department that were keen to take on this challenge with me. The company has been proactive and supportive right from the beginning. From taxes to time changes, everyone involved in this process of helping me transition has had to learn a lot. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"But we did it! \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"And each day we continue to learn how to navigate working; a world away.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.504,"src":"//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=960&h=638&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=1440&h=957&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=960&h=638&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/9bH2wFVQIwBDt6zGPrrp9/acd28ec0a11d061d78e8a0902c4a4164/paul-szewczyk-o4ispOaaO48-unsplash.jpeg?w=1440&h=957&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 9, 2019","updatedAt":"Jan 21, 2022","compose__page":[{"title":"Mappedin Update - Q3 2019","slug":"mappedin-update-q3-2019"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Company Updates","slug":"company-updates"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This quarter we focused on improving the efficiency of map management for our customers and enabling some familiar elements for users exploring maps powered by Mappedin. We’ve continued to add more venues to our portfolio and are preparing for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"MAPIC\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.mapic.com/\"}},{\"nodeType\":\"text\",\"value\":\", the international event for key players in retail real estate to build incredible lifestyle and shopping destinations.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This newsletter is meant to keep you updated on what we’ve been up to. As always, we welcome any feedback that could further improve your reading experience.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Contact us\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" to learn more.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Product Update\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin Web\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"NEW Real-Time Web Positioning - \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Users can now experience the familiar feel of turn-by-turn directions in the browser on their mobile phones through our collaboration with Apple. Real-time positioning makes wayfinding easy by knowing a user’s starting location and automatically updating their position as they move through the venue and between floors. Contact your Account Executive for more details.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Labels - \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"A more dynamic way to show location labels, Smart Labels automatically display and hide location names based on popularity, square footage, and collision with other labels.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"4JKwX05dXDUnIIaApYGjoD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"New Multi-Floor Prompt\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" - Users travelling between floors will now see an interactive pop-up to notify them that they are required to change levels before arriving at their destination. This pop-up clearly shows whether the user will need to take stairs, an escalator, or elevator and avoids overlapping with critical components of the map, such as the path or destination markers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"NEW Interactive Leasing Map - \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin customers can now integrate their existing 3D maps into the leasing page of their website. Using the same up-to-date location data that powers their shopper facing experiences, customers can enable leasing agents and potential retailers to explore their venues across desktop, mobile, and tablet devices. Venues can also customize the type of data that displays as well as the filters that users can search by.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"3baPzt64YXS1zzwvnE7zLD\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Not currently using Mappedin to power your venue maps? We’re excited to work with new spaces and industries as we continue to expand our leasing offering.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directories\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customizable Search Bar Text - \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"To allow for search flexibility, both the placeholder text within the search bar and the text on the search button are now customizable.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Labels - \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"A consistent experience with the new Smart Label release for web, the dynamic location labels change and move as users navigate the map.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin SDKs\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Adjustable Path Sizing - \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Venues using our Web SDK now have the ability to adjust the width of the path that displays on the map, in turn improving map readability and making navigation easier for users. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin CMS\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What's new?\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Default Map Styles - \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Mappedin customers now have the ability to create and apply one map style for all maps under an organization. This saves time, creates consistency across venues, and as the maps are maintained, the same styling applies to all new structures.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Infill Styling -\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Infill creates a clear division between each location polygon on the map, making locations easier to distinguish for users. Previously, individual geometries were used to create this aesthetic. The new update allows users to style the look and feel of the infill in one place for an entire organization. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer Update\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over the past three months, we’ve continued to focus on expanding our international presence and have implemented maps and wayfinding at the following great locations:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The GPT Group\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.gpt.com.au/\"}},{\"nodeType\":\"text\",\"value\":\", Australia - One of Australia’s largest diversified property groups, GPT owns and manages a $24.8 billion portfolio of retail, office, and logistics property assets across Australia. Mappedin now powers the maps for their retail venues across the country.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Value Retail\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.thebicestervillageshoppingcollection.com/en/home/\"}},{\"nodeType\":\"text\",\"value\":\", Europe - Value Retail operates a “boutique collection” of nine Villages in Europe’s most important luxury and fashion markets. Visitors can easily search and discover these nine venues with maps powered by Mappedin.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Cidade Jardim\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.cjfashion.com/\"}},{\"nodeType\":\"text\",\"value\":\", Brazil - Owned by JHSF Participações, Cidade Jardim is located in São Paulo and is the city’s first open mall concept, with natural light and garden-facing retail shops.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"PREIT\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.preit.com/\"}},{\"nodeType\":\"text\",\"value\":\", United States - With a portfolio of high-quality malls in the USA, PREIT operates in over 23.5 million square feet of retail space. Mappedin now powers the wayfinding directory experience at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Fashion District Philadelphia\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}],\"data\":{\"uri\":\"https://www.fashiondistrictphiladelphia.com/\"}},{\"nodeType\":\"text\",\"value\":\", an impressive retail offering that spans three city blocks in the city centre.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Carrefour de l’Estrie\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"http://www.groupemach.com/en/property/123-carrefour-de-l-estrie.html\"}},{\"nodeType\":\"text\",\"value\":\", Canada - Owned by \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Groupe MACH\",\"marks\":[{\"type\":\"underline\"}],\"data\":{}}],\"data\":{\"uri\":\"http://www.groupemach.com/\"}},{\"nodeType\":\"text\",\"value\":\", this venue in Quebec attracts nearly 7.4 million visitors each year.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Yorkville Village\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"http://yorkvillevillage.com/\"}},{\"nodeType\":\"text\",\"value\":\", Canada - Owned and operated by First Capital Realty, Yorkville Village is located in the heart of Bloor-Yorkville, Toronto’s luxury shopping district.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Daniels Waterfront\",\"marks\":[{\"type\":\"underline\"},{\"type\":\"bold\"}],\"data\":{}}],\"data\":{\"uri\":\"https://danielswaterfront.com/\"}},{\"nodeType\":\"text\",\"value\":\", Canada - Daniels Waterfront is a 1.3 million square foot “live-work-play-learn-create” community in Toronto that combines office, retail, residential, academic, and cultural components within two phases on site.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\" \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interested in receiving updates like this next quarter? Sign-up for our newsletter in the footer below or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today. \",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.089385474860335,"src":"//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=120&h=110&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=240&h=220&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=390&h=358&q=90 390w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=120&h=110&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=240&h=220&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/4MTtNGzJx8nAT66lHZCQBu/a6754c50b0b227454f21940f1f37c483/leasing-photo.jpg?w=390&h=358&q=90&fm=webp 390w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Oct 8, 2019","updatedAt":"Jan 10, 2022","compose__page":[{"title":"GIS for the Non-GIS User","slug":"gis-for-the-non-gis-user"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"In today’s world, there is a lack of efficiency in how people interact with and navigate the indoors as well as how companies manage their property maps. The average American spends 87% of their time indoors and in the digital age, consumers demand accurate, up-to-date, relevant, and personalized information at their fingertips.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://geoawesomeness.com/the-problem-with-gis-standards/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"part 1\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", we explored how Mappedin got here, and how our clients’ needs helped us develop the products we have today. One of the common obstacles we continued to come across was a lack of standards for GIS data, further confusing people who were already struggling to use GIS software in the first place. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"4SWG4Bl8UiX42fKvXtJXPq\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"via \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://gisgeography.com/wp-content/uploads/2019/06/Geodata-Feature-1-678x322.png\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"GISGeography\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Standards that currently exist like Shapefile and GeoJSON operate as guidelines for how things are depicted within a map. However, if there is no common standard for how a door is drawn, or what a wall looks like; points of interest can languish in an ambiguous grey area. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The overall direction of developing our products has followed a very methodical process. Creating non-GIS tools that export GIS outputs in all accepted standards is a very difficult, but not impossible, goal. Mappedin began with creating a flagship product, our Digital Directories, and a byproduct tool to manage that output. We then discovered that it was actually the tool, our CMS, that was the real value add, and built our entire business around that tool. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As we have progressed through products and company evolution, we created our own data standard in order to help service the industry and move through common data inconsistency issues. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Open standards for GIS data not only ensure profitability and return on investment, but also “make uniformity, compatibility, and interoperability possible for electronic devices, software applications, and processes in all sectors of \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://ggim.un.org/meetings/GGIM-committee/8th-Session/documents/Standards_Guide_2018.pdf\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"a global economy.\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1B9hhVKoouNAUYf7taz4A2\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"via \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://ggim.un.org/meetings/GGIM-committee/8th-Session/documents/Standards_Guide_2018.pdf\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Open Geospatial Consortium\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"On our internal quest to create a GIS product for a non-GIS user, similar to Bill Kilday and his team at Keyhole, we always have the end-user in mind. We are designing a product that needs to be easy to use for a number of different user groups (our clients, their tenants and partners, on top of their clients as well) which all have widely different requirements and end goals. These users need the data output quality to be at the same level, regardless of the input. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Above all else, we’ve discovered that the number one thing our product needs to be is accurate. Accuracy is an absolute must when interacting with any kind of navigation and wayfinding experience and is prioritized at the top of the list with our clients as well. In fact, the reason that many of them came to Mappedin in the first place was because of outdated maps that had to be duplicated and were a pain to update regularly. If we can alleviate this pain point for them on top of being able to use one map for multiple solutions, we’re off to a good start.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"So where does this leave us? Where are we going? Part of \\\"easy to use\\\" includes a common way to depict things, especially when it comes to indoor mapping. We took it upon ourselves to make a standard for our customer base to have a comparative base for how our maps look and feel. We’re moving towards the standardization of maps. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There should be a standard in an industry where accuracy is everything. In trying to create that standard, we’re ultimately trying to create a basis so that people have more options for the user experiences they can build. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Where do you think standards fall in helping to regulate GIS data? How far do you think we are from a globally recognized data standard?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/4gIcSUNDX1BST0ZJTEUAAQEAAAIMbGNtcwIQAABtbnRyUkdCIFhZWiAH3AABABkAAwApADlhY3NwQVBQTAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA9tYAAQAAAADTLWxjbXMAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAApkZXNjAAAA/AAAAF5jcHJ0AAABXAAAAAt3dHB0AAABaAAAABRia3B0AAABfAAAABRyWFlaAAABkAAAABRnWFlaAAABpAAAABRiWFlaAAABuAAAABRyVFJDAAABzAAAAEBnVFJDAAABzAAAAEBiVFJDAAABzAAAAEBkZXNjAAAAAAAAAANjMgAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAB0ZXh0AAAAAElYAABYWVogAAAAAAAA9tYAAQAAAADTLVhZWiAAAAAAAAADFgAAAzMAAAKkWFlaIAAAAAAAAG+iAAA49QAAA5BYWVogAAAAAAAAYpkAALeFAAAY2lhZWiAAAAAAAAAkoAAAD4QAALbPY3VydgAAAAAAAAAaAAAAywHJA2MFkghrC/YQPxVRGzQh8SmQMhg7kkYFUXdd7WtwegWJsZp8rGm/fdPD6TD////bAEMAAwICAwICAwMDAwQDAwQFCAUFBAQFCgcHBggMCgwMCwoLCw0OEhANDhEOCwsQFhARExQVFRUMDxcYFhQYEhQVFP/bAEMBAwQEBQQFCQUFCRQNCw0UFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFP/AABEIAA0AFAMBIgACEQEDEQH/xAAYAAACAwAAAAAAAAAAAAAAAAAABQQHCP/EACcQAAEEAQMDAwUAAAAAAAAAAAECAwQRIQAFBhIxUQcTQRQiIzKB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAX/xAAbEQACAgMBAAAAAAAAAAAAAAABAgADERJB0f/aAAwDAQACEQMRAD8AzBwXjZltNp3TaFRW2SHDKCg6kUqzi6AyMUDjtgaaervCnZbrKYm5xvoi2VPpiBRXNxY9snK2waT1faDn4N6q3bOb7w+h6K7JCokOQI6WUp6QpVn8iq7nBwcZBqxep+7bu+JMOY+47JfhOWguOmlKUtRKiPOKHgAf2UK2U7dlI2qw15CZwqOt9S5Y29ta6UkPOguV8hVj9geoGsYxY0aRc09UN0lb0XloaK3G0qNpHfPgDRotd5A9hnqzP//Z","aspectRatio":1.502439024390244,"src":"//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=480&h=319&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=720&h=479&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=960&h=639&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=1440&h=958&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=480&h=319&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=720&h=479&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=960&h=639&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1raO8Rlyezr92m1llNTvhA/710aab0d10314c0ff5d13cf3ef4848cf/nasa-_SFJhRPzJHs-unsplash.jpeg?w=1440&h=958&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Sep 27, 2019","updatedAt":"Jan 12, 2022","compose__page":[{"title":"From e-Commerce to Brick and Mortar","slug":"from-e-commerce-to-brick-and-mortar"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Why online retailers are moving into physical brick-and-mortar locations at malls around the world.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Online stores are undeniably attractive to consumers. The convenience of not having to leave home, drive through traffic, and look for your specific size/colour/style gives consumers many reasons to choose online shopping over in-store.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"And yet, despite all the convenience online shopping offers, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://digiday.com/marketing/e-commerce-brands-opening-brick-mortar-stores/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"85-90% of consumers\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" still prefer to buy in-store.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"According to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.pewresearch.org/internet/2016/12/19/online-shopping-and-e-commerce/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"PEW Research\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", consumers use the online world to do all of their research, then go in-store to make purchases. There’s something still uniquely gratifying about being able to try on and bring purchases home right away. For these exact reasons, many online retailers are now turning to showrooming (retail storefronts) to provide consumers with that tangible shopping experience and even, lifestyle-focused entertainment. \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.techopedia.com/definition/28277/showrooming\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showrooming\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is particularly instrumental in informing complex, big-ticket buying decisions, for instance, purchasing a Tesla vehicle.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://10ecommercetrends.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Here\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" are just a few examples of online brands moving into the brick and mortar world:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Frank and Oak:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" after being solely an online retail store targeting millennials, Frank and Oak has opened 16 brick-and-mortar stores including premium coffee and some with full-service barber shops\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Indochino: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"opened eight locations for men to come in and try on shirts and suits for size\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Warby Parker:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" growing their physical location quickly, over 60 locations are currently active for shoppers to try on their future glasses\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Canada Goose:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" previously only sold in authorized retailers, the famous brand is jumping on the brick-and-mortar train, opening two of its own retail stores\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Casper: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"opened 15 pop-up locations across the US in 2017\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Nordstrom: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"a productless, 3,000 sq ft store that serves as a pickup/return point was opened to focus on brand experience and services like tailoring, try-ons, stylists, fresh juice, manicures and more\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Velo Cult: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"craft beer on tap and live music adds to the shopping experience for new, custom and vintage bicycles\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Kanuk: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"the in-store experience involves a -25°C (-13°F) cold room to test how jackets hold up in cold weather\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showrooming provides all the experiential value, but because it requires low in-store inventory, can be available to online retailers at a fraction of the footprint cost of a regular retail store. This means that malls can offer a greater array of brand diversity to entertain and attract shoppers. Lee Peterson Executive VP of Brand, Strategy and Design at WD Partners says, “Where you used to have one 5,000 square foot store, you could maybe have three 500 square foot stores.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Is showrooming part of your retail diversification strategy? Download our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/reinventing-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"free eBook\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today, entitled “Re-Inventing Retail” to learn more about the convergence of brick and mortar and digital, and changing the shopping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"About Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides REITs and retailers with the ability to make their properties searchable and discoverable -- indoors. Its software platform is helping to change the way of retail by providing tools to manage dynamic indoor information and build meaningful wayfinding experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEAlgCWAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAANABQDASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAcIBv/EACcQAAEDAwQCAgIDAAAAAAAAAAECAwQFBhEABxIhEzEUURUiQWGB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAgT/xAAfEQABBAICAwAAAAAAAAAAAAABAAIDEQQhEhOhseH/2gAMAwEAAhEDEQA/AEbYW6td25vCnxJJIoqPkMupp0Vtx9lvzFTSlpAP88SApSgOXRGBpzb60tyn7QTLiqD1WiJU2y9SvyMttgvOB5A8niZWUqAStRBBVjI76xqfNt93jRLakR27fpztVnh0LrLnL5KBhPSFAjHsn+899ADTbqUd3erZq4XLmnzpL1vyGYMNaH8ANpZZUMpwRn9iPX19anne1p7DqvSrgjJHBtG1OlZ3kr9XkofkXHVTI4BK1tzHE8yCezhWM4wP80a39q7AW7UKKzJmyai866VKHjdQgJTnAGOBz696NNuXAQNeEzhZF/V//9k=","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5XdzypJJOdyu7YVWxa9nww/418dcec660ee984d26a6909fb648814b/person-holding-credit-card-3907161.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Sep 24, 2019","updatedAt":"Jan 10, 2022","compose__page":[{"title":"Hypecurves and Trends in Retail","slug":"hypecurves-and-trends-in-retail"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The past five years in retail have been tumultuous to say the least. Real Estate Investment Trusts (REITs) have been facing the dreaded \\\"retail-pocalypse\\\", as the rise of digital and e-commerce threatened to pull traditional retailers under.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6hVk6H9bGMeeI84u6zQ7mn\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The threat of e-commerce \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The \\\"demise of the public market\\\" narrative has been a very real threat for retail REITs, almost more so than the actual change in purchasing behaviour itself. The overall feeling was that e-commerce was ‘eating the world’, creating huge problems for traditional brick-and-mortar that would be impossible to come back from. In reality, e-commerce accounts for approximately 14% of total retail sales in the United States, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"according to analysis\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.digitalcommerce360.com/article/us-ecommerce-sales/\"}},{\"nodeType\":\"text\",\"value\":\" done by Internet Retailer and the U.S. Commerce Department.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Some retail REITs, however, managed to avoid the worst of the damage through their portfolio management. Certain portfolio assets will always hold value, due to location, architectural features, or even sheer number of stores available. While consumer behaviour and purchasing cycles will inevitably shift, we have yet to see definitive proof that brick-and-mortar locations will be disappearing altogether.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Often, the top performing asset classes in retail REITs tend to be the less physical; the locations that are smaller in square footage but have been extensively invested in from an experience perspective. Previously, overbuilding of retail properties was a trend, especially with a natural cycle of churn and disruption that follows consumer purchasing habits. Now, there is more focus on optimizing current assets in the retail REIT portfolio to better access existing and future customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do trends feed into the direction of malls? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trends are a malls or retailers way of responding to what they think the public wants. The public perception can vary between what consumers want and what they think they want, but trends usually arise as a product of ensuring people have an engaging experience every time they step into a REIT property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"22y4M98iqByPEtAwNJyDgn\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the rise of digital, many retailers also think that they need to jump on it as the next big thing. While digital has a number of benefits including more data and increased efficiency, the retailers and REITs that have seen the largest success with implementation are the ones who understand that digital is an added accessory to their overall experience rather than a replacement.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As an industry standard, we are only beginning to scratch the surface with what digital can do and what data it can provide. If organizations aim for valuable digital foundations to build their capabilities onto in the future, it bridges the gap between prudent and novelty investment.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is understandable that retail REITs would turn to the more novelty side of trends - they are still in the mindset that they need to create an engaging community feel in order to get people to spend more time there. Is a shopping centre ever going to be competitive novelty-wise vs. the internet? Most likely no, and most retail REITs understand that they need to be focusing elsewhere. Given how they have performed since the rise of the e-commerce boom, it’s clear that they are doing something right.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Trends from recent months \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interestingly, consumers have a specific idea of how they think technology can be used to help. According to the National Retail Federation’s \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Summer 2019 Consumer View survey\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://nrf.com/sites/default/files/2019-06/Consumer%20View%20Summer%202019.pdf\"}},{\"nodeType\":\"text\",\"value\":\", “consumers are primarily interested in the use of technology to meet their most basic, tactical pre-purchase needs. That is not to say that personalization or retail-tainment is not on shoppers’ radar, but they want retailers to deliver on the basics and take uncertainty out of the process first.” \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking forward \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In another example, the types of tenants are also shifting. Recently, clothing rental company Le Tote purchased American department store Lord & Taylor. They are expected to keep the status quo for a few years with regards to the current operations of all the purchased stores, but it will be interesting to see how they will integrate their core service with these new physical locations.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"9SPtvpE8xBwnnYyKHf1tI\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Another potential future trend is niche offerings. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A big risk but big potential reward\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.insider-trends.com/whats-the-future-of-the-shopping-centre/\"}},{\"nodeType\":\"text\",\"value\":\":\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A new mall development in Dubai is focusing on a large-scale offering tailored to a certain niche. In this case it’s sports. As such, the entire development, which has an area equivalent to 12 football pitches, will only house sports related brands, events and activities. It’s something of a gamble, but by making itself a destination for sports Sport Society may benefit hugely from attracting a committed customer base.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Regardless of how they arrive there, malls are competing with the internet for time and attention; time matters. A shift from \\\"how long are people staying\\\" to \\\"how can we make their time here enjoyable and encourage sales\\\" is critical. The internet always wins, but when using it as a partner rather than a competitor, we’re able to open up a world of possibilities.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4998222538215429,"src":"//images.ctfassets.net/wdjnw2prxlw8/69MIHUh3urPrk5SLYyiNqa/ce5f4615b05e451a46ac35e2764cfc23/claudio-schwarz-purzlbaum-zKT64MtVKQ0-unsplash.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/69MIHUh3urPrk5SLYyiNqa/ce5f4615b05e451a46ac35e2764cfc23/claudio-schwarz-purzlbaum-zKT64MtVKQ0-unsplash.jpeg?w=120&h=80&q=90 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720w,\n//images.ctfassets.net/wdjnw2prxlw8/69MIHUh3urPrk5SLYyiNqa/ce5f4615b05e451a46ac35e2764cfc23/claudio-schwarz-purzlbaum-zKT64MtVKQ0-unsplash.jpeg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/69MIHUh3urPrk5SLYyiNqa/ce5f4615b05e451a46ac35e2764cfc23/claudio-schwarz-purzlbaum-zKT64MtVKQ0-unsplash.jpeg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Sep 20, 2019","updatedAt":"Jan 18, 2022","compose__page":[{"title":"Retail Tech: How Do Consumers Really Feel?","slug":"retail-tech"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://nrf.com/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"National Retail Federation\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" (NRF) recently released their annual \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://nrf.com/sites/default/files/2019-06/Consumer%20View%20Summer%202019.pdf\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Consumer View survey\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" results for Summer 2019. The report looks at how consumers perceive various subjects in and around retail, as well as how they feel about those subjects. For this report, the survey focused on “survey[ing] consumers to understand the role technology plays in their shopping decisions.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The results found that: \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Three out of five consumers recognize the role retailer investments in technology have played in improving their experience across online, stores, and mobile.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"blockquote\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"What is retail tech?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retail tech refers to technology used within retail experiences. It can be anything that occurs in and around retail, with the trends typically referring to technology that directly affects the consumer, their purchasing habits, and their experience with a brand through a number of channels.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"80% of consumers are in favour of retail tech and found that it had a positive influence on their online shopping experience. 66% found it had a positive effect on their in-store shopping experience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"36YBe47BsuJlFHDRQVco2e\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a very recent look at how consumers feel about the trends that are starting to pop up within retail, it is interesting to note that consumers are not only seeing the trends being implemented, but also notice them having a direct impact on their shopping experiences, regardless of channel.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How have stores been using it?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As consumers become more comfortable with technology in every aspect of their lives, retailers are also utilizing it to provide more holistic experiences and provide an even more personalized experience for every consumer on an individual level.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The abundance of data available through investments in technology is also enticing more and more retailers to take part. Starbucks now has their machines \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.forbes.com/sites/andriacheng/2019/01/20/six-key-retail-tech-trends-to-watch-for-2019-and-its-not-just-about-amazon/#11b10f1266fc\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"connected to an IoT system\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", which do everything from track the number of cups brewed on one machine to tracking and aggregating sales numbers to see what’s popular with which consumers and where.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Accordingly, when NRF looked at pain points felt by consumers during the purchase process, they found that the steps leading up to a purchase (researching, comparing reviews, and checking products) were where consumers felt the most frustrated. Comparatively, this is also the point where consumers were most open to innovations and any solutions that helped to alleviate the stress in this part of the process.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Frustration after point of purchase went down, in part due to innovations for getting a product from retailer to consumer. With online shopping, free in-store pick up, and mobile payments, shoppers are in favour of technology that makes it convenient for them to shop from their preferred brands wherever they choose.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How will it look in the future?\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"While much of retail tech innovations are focused on the consumer and moving them through the purchase process (and even bringing them back if they drop off), another added benefit is improving day-to-day operations.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From automating inventory control, to using robotics and drones in fulfillment centres, many retailers are trying to optimize their internal processes. This allows them to free up their people-facing roles to focus purely on customer engagement and relationship building.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5qTFXw8CBRWr5q4H6N0deK\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As retailers become more comfortable with incorporating technology into a variety of touchpoints in their experience, consumers will continue to engage with them. While it was a valid fear that online shopping was going to be the death of retail, it has so far proven to be untrue. Technology has changed the landscape of many industries including retail, but adoption is the way to ensure that retailers continue to survive and thrive in the future.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The report concludes that, while many gains have been made due to the current level of investment in retail tech, there are many opportunities to continue to improve. We know that the trend will continue on, but we have to wonder if there is a point in the future where technology stops adding value and retailers will need to go back to basics.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.4998364409551848,"src":"//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/5qTFXw8CBRWr5q4H6N0deK/2cccc96caa5f1064799ed84f3630b29a/robot_outside_of_retail_store.jpeg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Sep 10, 2019","updatedAt":"Jan 24, 2022","compose__page":[{"title":"History of Mapping: Cartography to Digital and Everything in Between (Part 2)","slug":"history-of-mapping-cartography-to-digital-part-2"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Indoor Mapping","slug":"indoor-mapping"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While we are often focused on the current and future states of mapping and wayfinding, we rarely get a chance to examine historical methods and how they have had an impact on how we do things today. We want to pay homage to the many different types and styles of mapping, and dig into how we got to where we are. Welcome to Mappedin’s History of Mapping.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This week is a continuation of the second instalment in the series. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Part one\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/indoor-mapping/history-of-mapping-cartography-to-digital-part-1/\"}},{\"nodeType\":\"text\",\"value\":\" discussed how maps evolved throughout history and the standards they used to become more publicly widespread. This week, we’re exploring how maps continue to evolve with the addition of technology, and what traditional features and principles have persisted through time.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over time, the ability to easily print and reproduce copies of maps would have made them more publicly accessible (thanks printing press!). However, up to the turn of the 21st century, most representations of spaces for consumer use were static maps that were typically printed in brochures or pamphlets or at a larger scale for indoor spaces like hospitals or malls.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2X5yd8SXKe6Iz62IEVlzcz\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The role of technology\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As technological developments popularized the touchscreen interface, the way in which information was presented to users changed as well. Enter the shift from static to dynamic. This unlocked the ability to hold more information and present only information relevant to each user was during an interaction. By making information dynamic, it was possible to do away with the cluttered information-overload of a static map, and present information specific to the individual user’s needs.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin began by identifying a need to have indoor maps for visitors to navigate. There were few providers that were interested in digital mapping of indoor spaces. Those that did work in indoor mapping often only generated a static map, as it was needed for any number of different purposes. Because it took so much time, energy, and resources to create the different versions of maps needed, they were often out of date.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Moving from static to digital helped facilitate the streamlining of this process, and happened through a natural evolution much like traditional maps throughout history. And like those traditional maps, certain features and necessities are needed for a digital experience that people have come to expect. For digital maps, the key is that primary behaviours should be immediately available, or available with as little effort as possible. The idea is that this helps transcend translation, language, cultural, and even main purpose in a property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The new standard \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How do these changes affect the way maps are designed? Maps have gone from static to interactive. What does this mean for how we build maps? There are a number of features that are common on digital maps now that are meant to consolidate a number of features from static maps that people are familiar with:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Map orientation\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"People need to easily understand which way they are facing, so that they know where to go. This was sometimes done with north arrow. Representation of streets outside the venue, and a \\\"\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"You are here\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://journals.sagepub.com/action/cookieAbsent\"}},{\"nodeType\":\"text\",\"value\":\"\\\" dot. Today this is accomplished with a dynamic ‘You Are Here’ arrow that points in the direction you are facing. The arrow is most intuitive when pointing straight, and as a result the orientation of the map is now even more important.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2rmFUYXnGDAYRyFtuyJ7R\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Clarity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"While the map information is now dynamic, the map itself should also be as understandable as possible without being too cluttered. The information within the map needs to adapt at different levels to show different details, requiring the ability to zoom in and out.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Colour\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Colour is a useful way to achieve this because colours are still perceived the same way, therefore cartographic principles still apply. This means colours like blue can attributed to spaces such as washrooms (because of the association with water), while green is for landscapes and vegetation in and around the property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Inclusivity is very important when it comes to contrast between important map features, as well as important between text labels and background colour. Here, there are guidelines like the Web Content Accessibility Guidelines (\",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"WCAG\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://webaim.org/resources/contrastchecker/\"}},{\"nodeType\":\"text\",\"value\":\") that can be used to gauge if the labels and colours on a map are visually accessible.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Symbols\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The symbols used need to be universally understandable and as consistent as possible. This ties into the colour usage as well as using best practices for UX/UI design - designing for how people use it. These may not always be the best looking designs but they should always be the most intuitive. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The future of mapping \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As we’ve seen, mapping is a constantly evolving concept as it changes to keep up with the purposes that we use it for. As the purpose changes, so do the standards need to change to ensure that people can easily read a map, find where they are going, and see any notable things that interest them along the way. Therefore, guidelines need to be created and progressed to continue to enable easy and widespread usage. As technology continues to evolve, the usage of maps changes but the need for navigation will always remain the same.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.1671554252199414,"src":"//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=120&h=103&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=240&h=206&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=398&h=341&q=90 398w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=120&h=103&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=240&h=206&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2X5yd8SXKe6Iz62IEVlzcz/aaa48f2f5f1cc8b543f13c4751f3ec6c/King_of_Prussia.jpeg?w=398&h=341&q=90&fm=webp 398w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Sep 10, 2019","updatedAt":"Jan 18, 2022","compose__page":[{"title":"The Marriage of Digital and Physical","slug":"digital-and-physical-retail"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"How traditional brick-and-mortar retailers are reinventing themselves to create memorable and differentiated mall experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Today’s mall-goers, especially digitally savvy millennials, expect more from their in-store experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The online shopping world is perceived by many to be a threat to traditional brick and mortar retail. The evidence is there. While Amazon is growing by leaps and bounds, traditional large brand name retailers - Sears, JC Penney and most recently Toys R Us - are closing stores, going into receivership and are struggling to survive. It is estimated that up to \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"http://saudigazette.com.sa/article/521271/BUSINESS/Loop-of-reinvention-to-shape-the-future-of-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"40% of retail businesses\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" will die over the next ten years.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"And yet, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.retailtechnologyreview.com/articles/2017/10/17/why-90-percent-of-sales-still-happen-in-brick-and-mortar-stores/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"90% of retail transactions\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" still occur in store and two-thirds of consumers who made purchases online used an in-store location before or after the transaction. So, brick and mortar retail still has a very important role to play in the consumer shopping experience, it just may be a different role than the one of days gone by. To not only survive but thrive, brick and mortar stores need to reinvent themselves and create new customer experiences through the adoption of new technologies and advanced data analytics.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"According to global consulting firm \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mckinsey.com/industries/capital-projects-and-infrastructure/our-insights/meeting-millennials-where-they-shop-shaping-the-future-of-shopping-malls\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"McKinsey\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", progressive shopping malls are following these five trends to create experiences focused on appealing to today’s digitally-savvy millennials:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Entertainment\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Food and Drink\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retail\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Transportation\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The marriage of physical and digital retail has the potential to create an omni-channel experience that is valued by shoppers and sets traditional retail apart from its online competitors. “Consumers still want to touch and feel the goods they’re buying, which is why the omni-channel strategy is ultimately the solution to long-term viability,” says \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.reit.com/news/reit-magazine/july-august-2017/retail-reits-adaptation-mode\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Chris Weilminster\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", President of the Mixed-Use Division of Federal Realty Investment Trust.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Brick and mortar shopping malls looking to reinvent their customer experience should consider implementing some or all of these \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.linkedin.com/pulse/7-reasons-why-shopping-malls-should-use-technology-2017-sharma/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"seven technologies\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\":\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Location technology\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Virtual inventory discovery\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mobile check out\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Indoor navigation to retail touchpoints\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customer engagement technologies such as digital signage and personal shoppers\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Retail analytics and inventory management\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Omni-channel customer data gatherings\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Keen to learn more about the marriage of brick and mortar and digital? We have the answers. Download our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://info.mappedin.com/reinventing-retail\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"free eBook\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" today, entitled “Re-Inventing Retail.”\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"About Mappedin\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin provides REITs and retailers with the ability to make their properties searchable and discoverable -- indoors. Its software platform is helping to change the way of retail by providing tools to manage dynamic indoor information and build meaningful wayfinding experiences.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5001306506401881,"src":"//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/23XKcvbtK0Aw8S8vXv57Bl/539de7387f1aef8f1a6ad1d01688d239/person-holding-black-android-smartphone-861126.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"totalCount":247},"categories":{"distinct":["Company","Developers","Product","Use Cases"]}},"pageContext":{"limit":15,"skip":210,"currentPage":15,"numPages":17}},
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