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With 11 luxury outlet properties across Europe and China, Value Retail provides high-end shopping experiences for visitors and tourists.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7DeD8mmtd0fo5NLG6ErTOS\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Opportunity\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With properties across the world, Value Retail’s primary goal was to enhance their customer experience from every angle. Their visitors expect a high-end experience, and Value Retail was looking for technology investments to complement and enhance that experience across their portfolio.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This included a full website rebrand and launch to increase engagement and showcase a beautiful digital experience that would allow visitors to explore their properties. With an emphasis on aesthetic and clean brand design, Mappedin’s indoor mapping solution was a perfect fit. We had the opportunity to take static maps across 9 specified venues of the Value Retail portfolio and transform them into digital assets that could be used for a variety of experiences.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With venues spread across Europe and China, Value Retail was challenged to continue catering to their local markets and to the large volume of tourists coming to their properties on any given day. There were critical components that Mappedin had to provide to help solve this challenge.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Language Support:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" To fully support their international audience, Mappedin placed an emphasis on language support and translation for all implementations and product features at Value Retail properties. A number of language options were ported in or foundationally supported; then customized to each venue for the most used languages at each property.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Responsive Web App:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" With the addition of \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s Responsive Web App\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.tbvsc.com/la-vallee-village/en/map\"}},{\"nodeType\":\"text\",\"value\":\" to their new website, Value Retail was able to deliver an indoor mapping experience consistent with their clean brand design. The newly created 3D digital maps enable customers to explore and navigate Value Retail’s luxury outlet properties from any device. This interface included custom features requested by the client, including logos to indicate well-known bear statues that are scattered across their flagship property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5ezkSpNy0OlyhuDrz51S4x\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mobile SDK:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Value Retail utilized the Mappedin Mobile SDK to natively host 3D digital maps of their properties in each of their individual venue apps. This way, they provide visitors with a consistent digital experience on both their website and mobile applications. They also utilized the mobile experience for their Roving Concierge app. This continues their focus on customer service by enabling employees to walk around the properties and provide information, as well as directing visitors to the specific store they are looking for. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Results\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Value Retail was able to increase engagement through the usage of Mappedin’s products, and fully augment their customer experience focus from every angle. With digital maps featured on their newly designed website, their Concierge app, and property apps, Value Retail provides visitors with a high-end shopping experience across all platforms.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin’s flexible platform enables you to build best-in-class mapping experiences for a variety of industries and use cases.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"To learn more about our indoor mapping solutions for \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"malls\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"}},{\"nodeType\":\"text\",\"value\":\" and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retailers\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/industries/retail/\"}},{\"nodeType\":\"text\",\"value\":\", or how you can digitally transform your venue to deliver engaging guest experiences, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact us\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\" today.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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Learn what to expect with the relaunch and how we improved the user experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our Digital Directory product was originally designed to meet the needs of the search-first user and to showcase the map at the forefront. With the expansion of malls into experience-driven spaces, the product needed to provide both the utility of wayfinding and the discoverability of those experiences and services.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"User types \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"When entering a venue, visitors have different objectives in mind. These objectives can be distilled down into several user classifications when interacting with a digital directory. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"For the search-based users, they are looking to find things quickly. Enabling this within our UX allows for high usage numbers and getting people where they want to go efficiently, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"if\",\"marks\":[{\"type\":\"italic\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" they know where they are going. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"On the other hand, discovery-based users want to know what is available to them; what there is to see and do within a space. Being able to drive their decisions provides huge value in turn to our customers.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"EvX2WLCuue29Crx2Ap5QG\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We constantly look at best practices for design and usability and how they apply to our products. Seeing the evolution over the years, and reviewing old trends and accounting for new ones; we wanted to create an updated design that fit with the new digital strategies of our clients, and showcased their evolution as well as ours. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"And while our Digital Directory served the needs of our customers and their users alike, it was time for a refresh. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introducing Mappedin's new Digital Directory  \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With updates to the user interface and user experience, based on consolidated customer feedback, the new Digital Directory is an updated and innovative experience that allows venues to communicate information easily with their visitors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We put more emphasis on the customer brand, making it front and centre throughout the UI. The logo is now one of the biggest focal points on the start screen, and with the customizable font and colours, it allows for a branded experience that feels consistent with the rest of the property. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"60bSo2d73E1v1TINFNxjWp\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"But that’s not all. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the official launch of the new Digital Directory product, we’ve taken the capabilities to the next level. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories and store listings \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Categories have been reorganized to a list view, rather than a grid. For ease-of-use, categories now appear in detail expansion menus. This allows users to see more at once with easier comparison. There are now child categories to filter down further, to help the user who doesn’t specifically know what they want, but does know what they are generally looking for. Store listings are also shown in one full list view, and organized alphabetically. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"2M3iHsSxbanO5whhdlAZni\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events and deals \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now accessible from the home screen, events and deals allow users to categorize and filter the mall in a completely different way. Designed with additional information, Event cards showcase what is happening at the mall and can show date-locked events as well as events that are ongoing at a property. These cards can be filtered by store or category for easier exploration. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Deals tab has also been updated with this view, showcasing the dates that a promotion is occurring to encourage the user to visit that store ‘before time runs out’. Users can see a preview of each card prior to expanding, as well as a link to jump to the store in question.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As users type, predictive results appear which minimizes the number of keystrokes necessary. Smart search allows visitors to search by category, amenity, location, or brand, to see results for that venue. It uses machine learning to improve results over time based on patterns, such as spelling mistakes. The keyboard also has a search icon that serves as an ‘Enter’ button, as we found that users often want to confirm their search to move to the next step. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-4\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Other new features include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Quick Access buttons: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Placed under the search bar, the quick access buttons allow for browsing stores, categories, deals & events, and any locations that have been selected by clients. These are customizable depending on what that property wants to highlight.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Accessibility mode: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Updated to include more height adjustments for better access to all users, accessibility mode creates a path to your destination that utilizes alternative routing and appropriate distances.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Animations: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"Animations have been added to the design to help users better orient where they are and where they need to go.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These are just a few of the changes in the relaunch of the Digital Directory. Interested in learning more? \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Visit our site or contact us for more information\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/wayfinding/digital-directory/\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAANCAIAAAAmMtkJAAAACXBIWXMAABcRAAAXEQHKJvM/AAAAB3RJTUUH5gkMDyEWOBhoeQAAAudJREFUGBkVwctvE0ccAOCZ38zuenf92DjeOJA0CVBwhAkkpCgC2rSNiqIekdoDHCjizLV/QM9cKwEH1GMvqAcaQdUW2oanwks8AoppHih2TG1jO95dr/cx80P9Pnr/0vfFua8NXYNcgZJY/vdaBCFBgoRWHP6qIeyPdlfKZYvTzwucYkwBCCWEICHIvp0p1NZWFDO18NOP139fPDI3zzGSlEkCdUegke23B610ymk2RvsZBUoAKOMEKALl27Gah0Tt0U239Mhk6uazBy/W6wfGizuHhocGaZ4AYpvyyFMiyS1KsbSy4rutySOHEVQ+OT37+MoPO3ZZdbeX1mPaaS1fX7ix/G/1s6N7rP5QiLrvjSXUU0rq1t2Xdxb/SjfWS7X2xatXgas80Z8OGThdb2Cs4L978+KPh1/s2/N8f3Hv0BgHiKN41EgTEvbcyHvz9LdrCxdOz9kDmcry34EfsvOzMzk71bHGBw5+FdVXqUh2IpXndpydnR+N1SnLns4OqhjUl+49f/lq7/hBV89evrbYajZypoB0oRiMHgsyuwIEc2hmo1rb2GobUgsiYaQMRVPUhDZh2SD9k9+dQZ74eeFmNya3n7x1fA/K/7xuRaCqmpQSk/mna1tt1yUMYj/gCqccQpRCksDMhU7rfdurNt4LiY2247g+VMo1YDwiHChth70Ywem6PT/u0GTTo7HoMCo621692V1eqzlOh1AqEaNYbK5X4IlEXVOYogKlmbQJKCWwVMbUlK1QslY3t9lMVGsdTTcmDk0hSkSCiIqiLD0rwyf7TENhKV2jFHuhqBq2VdxPFMiaw1m1m0v4BOPxwohuGIB+r+cAY0IIKfHE/Jd89pszt379JWCqrmur62UtoY/sHmnG4d3yRgTUF/F2L9x0BEGpgcwnifwf2nZyavoQV5N9Vsa8sbh07NPjpdKqkHJm8uM/b98X3jtdV3Vd6+Nc4UBEkB8c6NOVA8P2+XMn0zqZPjzxAclgdAiGefFYAAAAAElFTkSuQmCC","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=720&h=481&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=960&h=641&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=1440&h=961&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=2048&h=1367&q=90 2048w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=720&h=481&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=960&h=641&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=1440&h=961&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/60bSo2d73E1v1TINFNxjWp/a1814e3e7dd5eae9cff3439b3b132c28/Directory-4402.png?w=2048&h=1367&q=90&fm=webp 2048w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Feb 13, 2020","updatedAt":"Jan 19, 2022","compose__page":[{"title":"Product 101: Digital Directory","slug":"product-101-digital-directory"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Directory","slug":"directory"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin's Digital Directory is a branded and optimized digital signage solution that allows visitors to navigate with up-to-date digital maps.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Our Digital Directory is the product that started it all. Created to showcase a digital indoor map; our directory provides an overview of a venue, indoor navigation and wayfinding, and the ability to explore and see amenities across an entire property. Visitors can then select a location and have the most efficient route mapped out for them. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"What does the Digital Directory do? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory solution caters to multiple types of visitors. With a user-friendly interface, visitors can easily discover what’s available within a venue and navigate through best-in-class wayfinding and search.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In large complex buildings, finding a desired destination can be difficult. Having a dynamic indoor map and accurate wayfinding can increase overall satisfaction with the venue and showcase all available locations, as well as additional information like events and promotions. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Digital Directory features \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory’s features provide a full experience for a wide variety of users. From multi-floor wayfinding to Accessibility mode, the routes are optimized to get from start to finish quickly and intuitively.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Features include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Interactive 3D Map\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Optimized Routing\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Smart Search\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Events and Promotions\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Advertisements\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Category Browse\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mobile Pass\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Multilingual Support - Available across 10+ languages\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Digital Directory is a white label product and is customizable for your brand colours and logo, ensuring a seamless branded experience. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Customer and user benefits \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Effective in multiple spaces, Directories have proven particularly successful in retail and mixed-use industries. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Based on a recent study to discover if the implementation of digital directories leads to increased sales, it was found that digital directories were positively linked to overall retail profitability. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The data gathered goes one step further for proving ROI. For users that come into a mall (specifically a destination mall), they are able to discover what is available, and being able to capitalize on driving their decisions is incredibly valuable. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From these interactions, brands can gain valuable insights on what visitors are looking for and selecting in different locations. All of these interactions are logged in the analytics dashboard.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The future of Digital Directories \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"It is commonplace to see providers coming up with custom directories for a multitude of verticals. We invested in creating a directory solution that would satisfy customers from a variety of industries. By focusing our effort on one product, we ensure that every customer benefits from thoughtful feature development and design evolution. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"5wmUtOjHkuTK6CN3yKM8x5\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Stay tuned to our product blog where we will discuss the evolution of this product, and \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our site to learn more\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/directories\"}},{\"nodeType\":\"text\",\"value\":\" about our Digital Directory product.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.4981711777615216,"src":"//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/5wmUtOjHkuTK6CN3yKM8x5/c3c6dccb713c52863525582f0e7f289f/Copy_of_Directory-4097.png?w=120&h=80&q=90 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We explore how these features can optimize processes.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Our retail wayfinding app was initially developed to help store associates optimize their routes for picking online orders. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We designed the app to create measurable time savings within the grocery use case. As the app has developed with expanded features, two main aspects are showing value for verticals outside of grocery.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5GWqsZDpjISbbowQrslijQ\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"List feature \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Within a shopper-facing application, the list feature allows users to create a shopping list that they can follow through the store, mirroring the Pick and Pack process, but for consumers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"This feature is further personalized for each user through the ability to push advertisements or promotions for specific items already on their list, or items that they purchase frequently. It also offers the ability to motivate shoppers to purchase items not on their list by letting shoppers know about deals and where those items are located in the store outside of their current path. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Multi-stop pathing  \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The multi-stop capability augments a full navigation experience by allowing users to plan their route end-to-end. Much like the List feature allows users to input items as ‘stops’, the multi-stop takes this a step further by allowing you to plan out the best route around a venue.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With the ability to optimize across any number of venues, multi-stop functionality brings point A to Z closer together. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Additional use cases \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The list and multi-stop features can also add value outside of retail. By integrating with existing systems, we look forward to seeing the below applications of these features come to life.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Operations \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Inventory management: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Easily manage a live version of all inventory and track where and when items come in or leave. This integration is especially effective for First In, First Out inventory systems.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Warehouse logistics: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Plan routes for pickers to increase time savings per order or batch. This allows for planning of inventory overstock, moving products to their most optimal storage point, and communicating that through a live map in-app. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Distribution centre optimization: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Organize and plan the floor layout of inventory based on what is picked most frequently through picking pattern analysis. This allows for time saved on common item orders and creating better process flow throughout a facility.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Airports \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Navigation: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Allow visitors to navigate through the terminal by finding a restaurant, a coffee shop, and the duty-free on the way to their gate, with plenty of time to make it to the bathroom before they board. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Stadiums \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Management: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"Manage and maintain venues down to a seat-level and enable a full fan experience. Want to enable fans to visit a pop-up merch shop, the concession stand, and figure out the best way to their seat? Our multi-stop feature has you covered.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"unordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We will continue to highlight and breakdown features to show the many different use cases for indoor mapping technology, as these are just a few of the existing applications for these features. We’re looking forward to exploring more in the 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Mode","slug":"product-101-draft-publish-mode"}],"tags":{"category":{"name":"Product","slug":"product"},"topic":{"name":"Map Editor","slug":"map-editor"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A feature of the CMS, Draft & Publish mode allows for creating features and adding data in advance without compromising current or live maps. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Powering all mapping experiences across each of our products, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"the Mappedin CMS\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.mappedin.com/blog/product/map-editor/product-101-map-editor/\"}},{\"nodeType\":\"text\",\"value\":\" has become a one-stop shop for the creation and maintenance of digital maps. It is the foundation for each of our products and makes it easy to control venue data and access it organization-wide.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Now imagine that your venue has a major renovation coming up, and you want to begin planning logistics and re-routing. Being able to start this work in advance without affecting your live map is critical. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As we continued to develop the workflow through the CMS and create new features, we had many requests from customers to create a ‘Draft’ mode that would enable them to pre-plan major building changes and updates. The Draft & Publish feature was created to enable more collaboration and efficiency within the CMS. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"How does this feature work? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This mode allows CMS users to draft their work ahead of time at an individual property level and across an organization. Changes can be made at any time prior to the publish date, and include creating a location, node, or polygon. Draft Mode operates exactly as Live Mode would, without compromising any current or live information. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Any changes to the live map made prior to the draft being published will propagate back to the draft in order to keep it up-to-date at all times. Once publishing, users render the map and go live. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-3\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Permission levels \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As part of this new mode, there are also new permission levels to split publish rights and enable larger teams to work on the same portfolio or venue. There is one consistent draft at any given time, so permission levels help manage these changes.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"These permissions can also be granted temporarily or for a specified amount of time, allowing for flexibility within organizations for contracts or vacation times to be covered without the workflow being interrupted.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We will continue to create features based on customer feedback, and build our products with ease-of-use in mind. If you are interested in learning more about Mappedin’s products, \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"visit our site\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/map-editor\"}},{\"nodeType\":\"text\",\"value\":\" or \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"book a demo with us \",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://mappedin.com/contact-us/\"}},{\"nodeType\":\"text\",\"value\":\"today.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.667989417989418,"src":"//images.ctfassets.net/wdjnw2prxlw8/010jSTXEUUlP5nfzcDTDqh/1201fe18fa43ff55b3ba53738fd5c84e/Copy_of_3D_polygon_height.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/010jSTXEUUlP5nfzcDTDqh/1201fe18fa43ff55b3ba53738fd5c84e/Copy_of_3D_polygon_height.png?w=120&h=72&q=90 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and provide picking efficiencies for associates. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Introduction\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In order to better serve the retail market, Mappedin wanted to create a grocery- focused feature set that would allow store owners and operators to make real-time changes to layouts and product locations, while providing picking efficiencies for store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In retail, information is key, and we knew that if we could bring the same ease-of-use to a retail feature as existed in our CMS, our products could show significant time savings. We wanted to test our product in a physical retail environment and prove that mapping could play a part in improving operational processes to maximize store employees’ efforts.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"As an innovative retailer, Loblaw Digital is constantly on the hunt for ways to create efficiencies that can improve day-to-day operations, while also driving their digital strategy forward. As part of that focus, Mappedin had an opportunity to test the hypothesis that integrating a mapping solution could help the efficiency of their Click and Collect program.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"kzOix6TWxPUT5QQbGYhr7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Test\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The solution was tested in two stores and across a variety of scenarios. The first step was to map the physical store locations to ensure all geometry and location data was accurate. The second step was to implement the optimized picking paths in an app and run comparisons beside non-app runs. This helped validate that optimized pick paths could reduce the overall distance and time travelled by store associates.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Varying Sources:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" The feature set was developed using several sources of data, including interviews with employees familiar with the current process. After employee interviews, we created a routing algorithm to test against the baseline in order to track time efficiencies. The routing algorithm used in the solution was created and derived from ant colony optimization techniques to augment the human aspect of this process.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Details to Data:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Barriers to efficiency, like picking time per order, needed to be accounted for in the feature planning to avoid dips in service quality. This included offsetting for convoluted routes, or multiple trips back to the order desk to reduce potential for missed items. This better enabled their employees to complete tasks and continue the organization’s operational excellence. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The Solution\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A Validated Solution: \",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"The Retail Wayfinding solution maps out each store down to an inventory level, enabling employees to efficiently fulfill online orders. The app leverages mapping to visualize the optimal route through the store. In the case of grocers, it even accounts for aspects like freezer and fridge items so they don’t defrost if picked first.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Measurable Optimization:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" Leveraging an optimized routing plan like Mappedin’s produced shorter distance runs across the board. The app helped produce a 13% reduction in distance travelled. This translates to a 7 minute reduction per run, an overall 15% increase in picking efficiency.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Future Product Features:\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" This project with Loblaw helped validate the benefit of mapping technology within picking and packing environments while also exposing areas of improvement for the product. Being able to pinpoint these areas provided Mappedin with further use case parameters as well as valuable insight from Loblaw employees for future improvements.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7HmUgpRJNDdSXlgGfO5fss\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Looking Forward\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retailers like Loblaw Digital are paving the way by constantly trying new things and collaborating with other companies to innovate and test all potential options for creating a more efficient workflow. We look forward to testing more mapping use cases with them and other companies in the future.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"39VdCAcfjXsvsS5bSRNm6L\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mappedin continues to work on expanding our products to new industries, compiling data through proof-of-concepts, and creating products that address core needs in the market. Interested in exploring a pilot project with Mappedin? Retail experiences are undergoing a digital transformation to remain competitive, customized, and convenient. Learn more about our \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"retail offering here\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://info.mappedin.com/retail\"}},{\"nodeType\":\"text\",\"value\":\", or reach out to us at \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"contact@mappedin.com\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"mailto:contact@mappedin.com\"}},{\"nodeType\":\"text\",\"value\":\".\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Case 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customers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"From \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.digitalsignagetoday.com/blogs/say-no-to-these-4-digital-signage-myths/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital Signage Today\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", digital signs “display marketing messages, including specials, impromptu sales, and other information about a business that customers can immediately take in and use.” It’s clear that the age of digital has transformed industries with little regard for where or why.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"5Ooqe6Kcgpqua2c0aVa4Kr\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Author Tony Saldhana on the \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://knowledge.wharton.upenn.edu/article/transition-to-digtital/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Knowledge@Wharton podcast\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" summed up some of the changes we have seen in the last year: “The retail sector is probably one of the first industries to be disrupted by digital technology. But retail is not alone because insurance, medicine, finance, media, and so on and so forth, are all not far behind.” \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Saldhana goes on to say that the changes in retail can be boiled down to three things that have changed the entire industry:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of a new business model of online plus physical presence\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Dramatically improved business operations\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"},{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The rise of smart products\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"list-item\"}],\"nodeType\":\"ordered-list\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"With these widespread changes and the rise of smart products comes the full transformation of formerly static-based industries like advertising, promotion, marketing, and general communication. As a result, usage of digital signage is well on its way to full market adoption. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage is not just for highly technological applications or organizations with huge budgets. It can be scaled up or down to match the size of the project or venue, and provides valuable assistance to customers as a communication channel. It also provides key data points about end users that allow a brand to better provide the services they are looking for. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Prove return on investment \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"There are solutions available for any budget or task, and allow an organization to take advantage of up-to-date, innovative technology in a way that static signage cannot. It allows customers to search, find, and get offers in real time, as well as showcasing information about current campaigns and promotions. As well, it allows for a more dynamic workflow and easier switching for operations once a campaign has come to a close. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Simple integration and ease-of-use \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Customers are familiar with digital applications and expect to see them most places they go. Having information available that moves beyond passive information and provides real-time additional value for customers is crucial to their experience and a positive influencer on increasing basket size and overall sales. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Full customization \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Being able to easily set up and integrate with partners for specific software or use cases also allows flexibility and versatility within the same investment. Brands can completely personalize their digital experience from top to bottom, and change it to fit the evolving  needs of a business. This includes content, promotions, marketing, and information that is all pertinent for the customer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"A real-life example of full customization recently launched for luxury department store Saks Fifth Avenue, who were looking for a way to communicate to their customers through the use of digital signage, while seamlessly continuing their brand from physical to digital and back again. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin worked with partner Express Image Digital to create a wayfinding and directory experience for the Saks Fifth Avenue flagship store on Fifth Avenue. Mappedin created the digital map used as the back-end solution for the custom user interface experience developed by Express Image. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Increase operational efficiencies \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Digital signage allows for more things to happen in one place. With the addition of indoor mapping and wayfinding, it becomes easier to find products and select them among an optimal route. Digital signage can also help with customer interaction, customer service, or even serve as a training point to help new employees get up to speed.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"One of the current challenges is that customer expectations and trends change faster than they ever have before. Being integrated with a fully digital experience to augment the physical allows for quick pivoting and testing to see what resonates with the target market, and ensures that they are being communicated to on every channel available.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Competitive advantage and learnings \",\"nodeType\":\"text\"}],\"nodeType\":\"heading-3\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Showcasing how brands are unique and set themselves apart from their competition is a key part of any business model. This extends to digital signage, and specifically how brands use that signage as part of the larger competitive scope in the eyes of the consumer. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Some of the pain points felt by those who have adopted digital signage and not seen success have come from customers failing to notice the signage as well as brands running out of ideas for how to use the signage to be effective in the day to day. This is why continued testing of ideas and interaction with the customers to find out what they prefer or how they would like to see the technology used to augment their experience is the next step. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"In conclusion, digital signage can provide new value for brands. However, in order to be successful, the scope needs to include a range of items such as curated content, placement, investments in technology, and showcasing of marketing and promotional materials as well as experience-enhancing pieces. Those who jump on the wave and adopt it  are either winning by outright sales or simple technological proficiency. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To implement digital signage and indoor mapping at your retail venues, or to learn more about our \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.mappedin.com/industries/malls/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"solutions for retail\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\", contact us today. 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Here's a 60-second summary of what we did in 2019. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Going global\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Last year we focused on making connections around the world and deployed our products across 95+ new venues to help visitors navigate the indoors. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"7gamSdHRGmYAqZwPPUxZA0\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"A new way to discover\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"In 2019, we launched our Real-Time Positioning for Web where users can enable turn-by-turn directions through the browser of their phones. 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Here's the breakdown of what was launched throughout the year.  \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"6iLlfpESUS7y4Rn7K90m1J\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Lost and found \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Here are the locations and categories that received the most love in 2019. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Over \",\"marks\":[],\"data\":{}},{\"nodeType\":\"text\",\"value\":\"47.5 million\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}},{\"nodeType\":\"text\",\"value\":\" locations selected across North America\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"74aCc47ZwQpHGynENL66fM\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"heading-2\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Thanks for a great year\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Make sure to stay connected with us in 2020 by checking back to our blog, following us on social, or signing up for our newsletter below.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.7142857142857142,"src":"//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=120&h=70&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=240&h=140&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=480&h=280&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=600&h=350&q=90 600w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=120&h=70&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=240&h=140&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=480&h=280&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/6q4x4dJLSjXFY4898C19IC/c17d0c270c9c04656d27d88d27b19ec4/2019_Year_in_Review.png?w=600&h=350&q=90&fm=webp 600w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Dec 19, 2019","updatedAt":"Jan 18, 2022","compose__page":[{"title":"Evolution of the Mall: Where Do We Go From Here?","slug":"evolution-of-the-mall-future"}],"tags":{"category":{"name":"Use Cases","slug":"use-cases"},"topic":{"name":"Retail","slug":"retail"}},"content":{"raw":"{\"nodeType\":\"document\",\"data\":{},\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We've talked about the history of the mall and what malls are today, but where will they be in the future? \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"With the closure of many anchor and dynasty tenants, shopping malls have had to take a hard look at how they can continue to bring value to their properties. As a \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"general manager quoted to the Chicago Tribune:\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.google.com/url?q=https://www.chicagotribune.com/suburbs/oak-brook/ct-ppn-suburban-malls-tl-1128-20191126-pt5ufqnu25gihddrjxwgsk3roi-story.html&sa=D&ust=1576618220742000&usg=AFQjCNGQR_SR9H0-fF5gG75NfI7d4vqAcA\"}},{\"nodeType\":\"text\",\"value\":\" “We’ve been faced with the challenge of having to reinvent retail.”\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’ve looked at the evolution of the shopping mall from a number of different angles. One thing is clear: change is coming, and the ones who jump on the transition will be the ones who survive. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The initial wave of additional services and attractions to replace missing stores started with restaurants, then expanded to entertainment like movie theatres and bowling alleys. However, that was far from the limits of the imagination. Museums, art galleries and installations, tourist destinations, and more have started to pop up at retail venues across the world. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Mixed-use buildings come in many shapes and sizes, and often combine three or more uses into one structure such as residential, hotel, retail, entertainment, and business. Mixed-use development is more common as high-density development becomes more needed than it has ever been before.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"We’re also seeing an influx of outdoor additions to the properties. Simon Property Group, for instance, recently announced that they will be installing a 2 acre outdoor park at one of their properties in an effort to increase green space and invite the community in. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Integrating mixed-use spaces like this into new neighbourhoods and developments helps to cement a community feel, and puts brands and stores in the heart of the neighbourhood, where the residents themselves are. \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"This is not a new concept either.\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.urban-hub.com/buildings/mixed-use-buildings-for-diversified-sustainable-sites/\"}},{\"nodeType\":\"text\",\"value\":\" Historically, it was common for humans to pool their resources into one area (the market square, for example).\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Certain parts of the world are starting to take cues from their international counterparts. A longtime staple in Europe and Asia, open-air shopping centres and shopping ‘area’ developments have been centers of activity for years. Properties in this style have now started popping up across North America as REITs continue to redevelop existing properties to add more value across their portfolios. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Less is more now, and focusing on investing in their key properties and divesting the ones that don’t fit the need of their visitors is the norm.\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"From the same Chicago-area GM: \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"blockquote\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The larger trends in successful shopping centers point to having more destination activities, not just going to shop. So, go there to eat, go there for entertainment, go there for your yoga classes, your spin classes, go there to do your grocery shopping and to pick up grab-and-go meals.\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Clearly, the sky’s the limit with how we are rethinking the shopping mall space. As we head into the new year, it will be interesting to see where, how, and how far these evolutions will go.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.499316806558657,"src":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/2zYpHJNuIMPUgGQxZsPOEy/27f621e0f8fa30f4bfb3dd97a273a3a7/zac-wolff-uuwA21vmI3o-unsplash.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Dec 11, 2019","updatedAt":"Jan 13, 2022","compose__page":[{"title":"Vicinity Centres: Australia's Leading Retail Property Group Goes Digital","slug":"vicinity-centres-australias-leading-retail-property-group-goes-digital"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Customer Examples","slug":"customer-examples"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Mappedin collaborated with Vicinity Centres to help them undergo a digital transformation and become a core component to scale across their portfolio. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Customer\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Vicinity Centres is one of Australia's leading retail REIT groups and the second largest listed manager of Australian retail property. With six venues in their Mappedin portfolio and headquartered in Melbourne, Vicinity focuses on luxury and market-leading experiences that also emphasize sustainability. Their flagship location \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://www.chadstone.com.au/\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Chadstone\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\" is known as \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"The Fashion Capital \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"and with their impressive portfolio, Vicinity has set the bar across Australia for both experience and selection.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"yPU5UKZBie4o824Z4Cvtx\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Opportunity\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As Vicinity looked to their future initiatives, they had several checklist items that Mappedin could help with. The continuation of their ‘market-leading destinations’ directive, but also the expansion and investment of their portfolio, and to realize the opportunity for mixed- use properties.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The opportunity to work with a large-scale technically savvy customer who understood the importance of the digital experience and had innovation in mind as a main theme for their continued growth, made for a great fit. Mappedin offered a solution that gave Vicinity one central source of truth that could expand across the organization, which was both scalable and easy-to-use.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Solution\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As our first Australian customer, understanding the unique challenges of an international client were crucial to identify and address to ensure an optimized launch. In order to assist with the overall digitization of their maps and updating of their websites, four venues were brought on as pilot projects and quickly launched, beginning with our Mappedin Web and expanding to include Digital Directories.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Responsive Web App: \",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\"In order to assist with the overall digitization of their maps and keep a unified brand experience, the maps at various venues across the portfolio were uploaded into the CMS and optimized for efficiency. This also allowed for the continuation of a streamlined experience from physical to digital, while enabling customers to navigate from the web experience on their mobile devices while on-site at the venues.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"1i2G7RBpw4aRJmzZcMt1s7\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Digital Directories:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" New directories were placed at several of Vicinity’s most popular venues to showcase the digital map created using the CMS. This allowed customers to navigate through the venue, as well as give data about what consumers were searching for, how often they ended up at their destination, and also gave data about what stores consumers wanted to see or expected to see at each venue. The directory experience focuses on a clean and simple UX approach that highlights the information customers require in a minimalistic format.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"New Features:\",\"nodeType\":\"text\"},{\"data\":{},\"marks\":[],\"value\":\" The client also liked the addition of several newly developed features that launched at their venues as they were rolled out, include QR Mobile Pass on the Digital Directories, as well as venue fingerprinting and IMDF set-up in order to collaborate with Apple. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The Results\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"After implementation, it was clear that we could be a great strategic partner to help Vicinity go through their digital transformation, and become a core component in the process of creating a tool that they could use to scale up across their various properties.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As a client, Vicinity was very active in how they interacted with the products and how they wanted to collaborate with us on building out new features.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Over the course of 2019, with full deployment of a number of Mappedin products across venues, Vicinity saw a marked increase of unique sessions over time. The Mappedin Web deployment showcases the most usage, with users being able to use it both at home and at the venue for their convenience.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Through the spread of location selection, the minimalist and brand-consistent user interface design allowed customers to simply browse the entire venue and select their location. This also indicates that customers may not know what they are looking for when they get to a directory, and having information readily available to them in real-time allows them to explore and plot a route with multiple stops.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Looking Forward\",\"nodeType\":\"text\"}],\"nodeType\":\"heading-2\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We continue to work with Vicinity to support the launch of new venues that are added to their portfolio, as well as the addition of new products and features that fit with their needs and direction going forward.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Be sure to sign up for our newsletter to get the latest product updates and company news, or send us an email at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:contact@mappedin.com\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"contact@mappedin.com\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Case Study","image":{"fluid":{"base64":"data:image/jpeg;base64,/9j/4AAQSkZJRgABAQEASABIAAD/2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT/2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT/wAARCAAPABQDASIAAhEBAxEB/8QAGQAAAgMBAAAAAAAAAAAAAAAAAAUDBAYI/8QAJhAAAgICAQQCAQUAAAAAAAAAAQIDBAURIQAGEhMiMQcUMkFRcf/EABQBAQAAAAAAAAAAAAAAAAAAAAT/xAAgEQABAwQCAwAAAAAAAAAAAAABAAIDBREhUQThEmGR/9oADAMBAAIRAxEAPwDs2XPVTYnhlnl98DKomem6iXyIA+KhtjZQE/wWG+oszeFfGJWtT1mtzDzh9MMisU4A0miWO/8APvnXWM7XzE9iP9JlcjkEt2nIaWl4AIkbbK63+wgk8Engn7IAoRfk3MZK/DTwR9qsrV0r2nDNJN4PLppPFGGioPxIGtj+iRvqEsRtfWEltKglORuxTdu41JK0sfcuxxs8TyNMVPsRirDQHHI6OkePsd61DZXC1+3rtZ5jJKMwjR2IZSAXjZok8ZdHn2cFvLkDXR0hvLmcAQ8fOkY0+Fh8XR5Hvtf/2Q==","aspectRatio":1.3325,"src":"//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=120&h=90&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=240&h=180&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=480&h=360&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=720&h=540&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=960&h=720&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=1440&h=1081&q=90 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=1599&h=1200&q=90 1599w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=120&h=90&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=240&h=180&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=480&h=360&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=720&h=540&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=960&h=720&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=1440&h=1081&q=90&fm=webp 1440w,\n//images.ctfassets.net/wdjnw2prxlw8/1SaH7t0uLGSNy0uLjRc7Rr/4f41a0d6de346d592f1b265cd14d0bd4/chadstone_shopping_centre.jpeg?w=1599&h=1200&q=90&fm=webp 1599w","sizes":"(max-width: 480px) 100vw, 480px"}}}},{"node":{"publishDate":"Nov 29, 2019","updatedAt":"Jan 7, 2022","compose__page":[{"title":"Q&A with Ed Wei","slug":"q-and-a-with-ed-wei"}],"tags":{"category":{"name":"Company","slug":"company"},"topic":{"name":"Culture","slug":"culture"}},"content":{"raw":"{\"data\":{},\"content\":[{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Ed is the CTO at Mappedin and leads our Development teams. We recently chatted with him about what innovation means at Mappedin, what problems we’re looking to tackle in the future, and how we’re always on the lookout to hire great people.  \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"31aCLlXCwoB0uVfD88RyTu\",\"type\":\"Link\",\"linkType\":\"Asset\"}}},\"content\":[],\"nodeType\":\"embedded-asset-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Thanks for chatting with me, Ed. Getting started, how do you define the problems that Mappedin is solving?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We want to develop the most efficient way to create indoor maps. We're helping our clients to build experiences around indoor maps and making them easy to use for everyone, especially developers. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"As part of that problem-solving, how have we developed our style for innovating new products and features?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Well, companies go through phases as they grow. We adapt our method based on our growth. For example, in the early days, we rapidly created prototypes and proof of concepts, and launched those very quickly. As the company grew and demand from the market grew, it created a lot of chaos. Then we introduced more process to control that chaos with the ability to continue trialing new concepts. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As for innovation, in the early days, we spent little money towards protecting IP. As we grew, IP protection became more important. We now have a strategy that invests towards both protection and R&D.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"How do we determine what features or products we will work on next? And how do we manage the demand for those products?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We use a number of things - customer feedback, competitor analysis, market research. We’re always looking for new information to help inform those decisions. And managing demand, it involves a lot of prioritization between teams and growth in hiring. We’re always looking for great people to bring on to jump on these new directions and products. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"You head up all of our Development teams. How would you define innovation at Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"I think innovation means creating technology that simply does not exist in the market yet. Something creative, something that is difficult to do. It’s not trivial. Something that at the end of the day, our customers will enjoy using. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Would you say we’ve set out to do that, or that it's a product of the processes we’ve set up so far?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To a certain degree it's a bit of both. One of the reasons I love using our stuff is that it’s very innovative and the technology is very interesting and challenging. And it’s difficult to do all of the tooling built for mapping. We have some proprietary technology that we created and have now protected, so I definitely feel like we encourage innovation. We have specific teams that work on prototyping and research projects, so that’s definitely a part of what we do day-to-day and what goes into our innovative approach. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"Are there any specific technologies our Development teams use or work on that really set us apart?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Not necessarily specific technologies, but it’s more the way we use certain things and how we put them together that sets us apart. Some of them are algorithm-based, some of them are process-based. Above all, our mapping process is much more efficient than anybody else. And more secure. At the end of the day, it’s more about how the people we hire use the resources and their creativity applied to that rather than a specific aspect of the tech stack. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"So what could a developer expect coming to work at Mappedin? What would we want them to know?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Well, first of all we have different roles. They differ, but they also have a common thread, which is the system that we're trying to build. Understanding how everything fits together, the overall architecture, and how the maps actually get created and consumed. That's the Mappedin 101 for Dev. That's the basic stuff.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"And I think at the end of the day, with the size that we are at, the amount of products that we have, and the different pieces, and the back end that has to be supported; everybody plays a critical role. The developers that thrive are the ones who understand the mission and have a sense of ownership for how they are contributing to that mission. They understand why they are important, and how their work fits into the bigger picture. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"It’s 2025, and we are one of the best companies in the world to work for. What got us here?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’ve built a developer platform, and we’ve made ourselves known.  End of 2025, we have clients using our Developer Platform to build solutions for any mapping use case. We have an ecosystem. We’re known in the industry. We want to get to a point where we’re as synonymous with indoor maps as Google is for outdoor maps. That’s what we’re aiming for. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"As far as culture, we have the four Mappedin values. Play for the Team, Learn Fast, Honesty & Accountability, and Customers First. Those are our foundation, regardless of how big we become as a company. \",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"bold\"}],\"value\":\"What do we want people to take away from Mappedin?\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"We’re not just the ‘mall people’, we’re working with AI and machine learning and all kinds of data in developing our next products and expanding into new areas. We do a lot of really cool things, and are really excited about the roadmap ahead.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"Interested in working with us? Check out \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://mappedin.com/careers\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"our Careers page\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\" for all open roles, or feel free to send an email to our recruitment team at \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"mailto:careers@mappedin.ca\"},\"content\":[{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\"careers@mappedin.ca\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[{\"type\":\"italic\"}],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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In fact, many consumers do not see brands as separate across their various channels of contact. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"They no longer distinguish between online and offline shopping, and a report from Harvard Business Review shows that \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"73% of shoppers used multiple channels\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://hbr.org/2017/01/a-study-of-46000-shoppers-shows-that-omnichannel-retailing-works\"}},{\"nodeType\":\"text\",\"value\":\" to discover and buy products. This new type of hybrid shopper has a distinct style of purchasing habits, and a much more in-depth idea of what they want and how they want it. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"embedded-asset-block\",\"content\":[],\"data\":{\"target\":{\"sys\":{\"id\":\"36YBe47BsuJlFHDRQVco2e\",\"type\":\"Link\",\"linkType\":\"Asset\"}}}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"So how can retailers make the most of their investing dollars? This report from \",\"marks\":[],\"data\":{}},{\"nodeType\":\"hyperlink\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Retail Dive\",\"marks\":[],\"data\":{}}],\"data\":{\"uri\":\"https://www.retaildive.com/spons/leveling-up-with-embedded-technologies/566738/\"}},{\"nodeType\":\"text\",\"value\":\" has a few ideas, but we would include:\",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Intelligently connected building solutions\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Creating dynamic technology-enabled shopping experiences that are fully integrated throughout the purchasing process\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Further investigation of pain points\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Finding solutions to problems like price pressure, increasing customer data, and inconsistent performances across channels and stores can help brands fully realize the ROI of getting a customer in the door and keeping them there\",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Personalization and in-store-only offers\",\"marks\":[{\"type\":\"bold\"}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"unordered-list\",\"content\":[{\"nodeType\":\"list-item\",\"content\":[{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Increase the likelihood of bringing shoppers into a physical location and creating incentives for them to be there, as well as curating an experience for them that fits with the products they want to buy and the lifestyle that they are looking to emulate. \",\"marks\":[],\"data\":{}}],\"data\":{}}],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"The future of the meshing of these aspects of purchasing leave things open to get very interesting in the meantime. For instance, using investments into in-store tech to help the purchasing cycle, like using Augmented Reality to see a product and preview it before actually purchasing. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Consumers are used to, and even expect, technology to augment the existing shopping experience. In fact, major consumer frustration seems to peak when processes aren’t as convenient or as efficient as they have come to expect, or if their experience with a brand does not match up to their perception of said brand. \",\"marks\":[],\"data\":{}}],\"data\":{}},{\"nodeType\":\"paragraph\",\"content\":[{\"nodeType\":\"text\",\"value\":\"Capitalizing on this behavioural trend and investing in retail tech in order to maximize things like customer-to-employee face time and convenience for purchasing a product that includes personalized offers are the key ways forward for 2020 to fully capture customers in a brick and mortar location.\",\"marks\":[],\"data\":{}}],\"data\":{}}]}"},"articleType":"Article","image":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.5,"src":"//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=480&q=90","srcSet":"//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=120&h=80&q=90 120w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=240&h=160&q=90 240w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=480&h=320&q=90 480w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=720&h=480&q=90 720w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=960&h=640&q=90 960w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=1440&h=960&q=90 1440w","srcWebp":"//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=480&q=90&fm=webp","srcSetWebp":"//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=120&h=80&q=90&fm=webp 120w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=240&h=160&q=90&fm=webp 240w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=480&h=320&q=90&fm=webp 480w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=720&h=480&q=90&fm=webp 720w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=960&h=640&q=90&fm=webp 960w,\n//images.ctfassets.net/wdjnw2prxlw8/36YBe47BsuJlFHDRQVco2e/4e417257946b1e6bc3d6739b5393dfcb/blake-wisz-Xn5FbEM9564-unsplash.jpg?w=1440&h=960&q=90&fm=webp 1440w","sizes":"(max-width: 480px) 100vw, 480px"}}}}],"totalCount":247},"categories":{"distinct":["Company","Developers","Product","Use Cases"]}},"pageContext":{"limit":15,"skip":195,"currentPage":14,"numPages":17}},
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